Eva Pascoe

“We are all in it together” Digital Futures

High Street meets Eudora, Mosaic & FTP, Easynet

Cyberia Café 1994

@EvaPascoe

Introducing SSL 3.0 in 1996 enabled online shopping

Topshop launches e-com store

@EvaPascoe

IETF requests ban of third-parties cookies 1997 > EU law 2011

The Cookie Wars 1995-7

@EvaPascoe

Gmail launch 2004

“Google gets right up to creepy” – Eric Schmidt

@EvaPascoe

Increase of self-reporting

$$$  AGE  

Gender  

Geo-­‐loc  Travel    ins  

Forex  

@EvaPascoe

Cloud Computing 2008

From Floppy to Cloud -> cost of data storage drops

@EvaPascoe

- Massive increase in data self-input

via Social/Gmail/Selfies (2006)

- Drones/wearable/Geo-loc (2013) - Cash drops by 20% in UK (2014)

- Algorithms 2.0 - Bayes/Markov -> Commercial/State Surveillance

Humans feeding Machines

@EvaPascoe

Race for more data from Spy-TV to Selfie Sticks

@EvaPascoe

91% of Users not ‘appy

@EvaPascoe

Value Exchange Transparency

WHO gets my data?

HOW much is it worth to me? Can I revoke my permissions?

How do I allow permission based

on TIME, PLACE, REQUESTEE?

Innovate UK Ethos Matcher project

@EvaPascoe

Tim Berners-Lee -Magna Carta 2.0

@EvaPascoe

Collaborative Bill of Digi Rights UK

@EvaPascoe

End of Glass

US consumers/citizens rise up

“Apple will sell product not people

(data)” – Tim Cook 5/6/2015

Google Pays Costs of ‘Creepy’

@EvaPascoe

USA moves to Citizen Rights

@EvaPascoe

Enter Emoji

@EvaPascoe

Licence  Table  

Social  Network  

Licence  GP  

Blockchain for Privacy

Encryp?on  

Decryp?on  

@EvaPascoe

Crowd-­‐sourcing  Wikipedia  Open  Data  Blockchain  

Private  Equity  

gambles?  

Future Internet Unicorns?

@EvaPascoe

Q & A

Thanks!

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