EUROSPORT

2010 PARTNERSHIP OFFER

FOR

Eurosport, Europe’s leading sports channel

International & inspirational

Powerful & accountable

Best content

Live first

World-class commentary

120 million homes

59 countries.

20 languages.

19.5 million viewers a day

Eurosport 2, the new generation sports channel

Entertainment

Innovation

Fast expanding

Complementary & different

Cross-promotion

Launched in 2005

43.5 million homes

46 countries.

14 languages.

eurosport.com, the n°1 online sports brand

Multi-local

Live & exhaustive coverage

Great events

Creative & flexible

Interactive services

11 versions & 10 languages

8 million unique users per

month

227 million page views

every month on average

2010, a historical year on Eurosport

* Calendar subject to changes

At the hearth of the action, with more than 50% of our programming LIVE

Classical advertising solutions

ex: TV Spots & Banners

New Media creativity

ex: Tailor made mini sites &

competitions

Editorial integration solutions

ex: Short programs, brand integration…

Integrated communication

ex: Press activity, hospitality,

merchandising…

On-ground activities

ex: Increased visibility on

site

360° communication opportunities

City Chase

Coverage & Advertising Package on Eurosport 2

Coverage of 5 European stages & the Final

A 13-minutes magazine featuring the best moments of 5 European stages will be

broadcast on Eurosport 2. Each magazine will be repeated twice (total of 15 x 13’

broadcasts)

A 26-minutes magazine featuring the best moments of the final stage will also be

broadcast on Eurosport 2. This magazine will be repeated twice (total of 3 x 26’

broadcasts)

These magazines will be promoted on Eurosport 2 via 75 promotion spots

The sponsor 6sec billboard will be associated to the magazines and to

the promotion spots:

- 75 promotion spots + 36 titles + 9 Break Bumpers

- Total of 120 x 6 sec billboards

Associated Sponsorship Package for 1 sponsor

* Production costs for the TV billboard are not included

Associated Sponsorship Package for 1 sponsor

- The sponsor 6 sec billboard will be associated to the beginning & at the end

of each Vignette and to the promotion spots.

- Total of 45 x 6 sec billboards

* Production costs for the TV billboard are not included

Dedicated short programs for 5 European stages

To increase awareness and visibility of the Event, we will create a 1min

dedicated vignette per European stage that will be broadcast on Eurosport.

Each vignette will be repeated twice (total of 15x1min vignettes)

In addition to the vignettes, the event will also be promoted on Eurosport

through 15 promotion spots.

City Chase

Presence & promotion on Eurosport

Commercial Offer

TV exposure and associated advertising package

- 13’ highlights for the 5 European stages repeated twice

(Total of 15 x 13’ broadcasts)

- 26’ highlights for the Final stage repeated twice

(Total of 3x 26’ broadcasts)

Coverage of the event on

* Production costs are not included

Advertising package on

- 75 promotion spots + 36 titles + 9 Break bumpers

- Total of 120 x 6sec billboards

Dedicated vignette on Advertising package on

- 1min vignette for the 5 European stages repeated twice

(Total of 15 x 1min broadcasts)

- 15 promotion spots + 30 titles

- Total of 45 x 6sec billboards

Rate Card Media Value: € 157,000

Discounted Budget (25%): € 118,000

Net after agency commission (15%): € 100,000*

Concept

To increase awareness around the event, and to encourage the users to

register and participate in their local City Chase, we will use our strong online

versions to promote locally the City Chase.

One month prior each event on the local versions, internet users will see a

specific Rectangle (with useful information such as date and place, a link to

City Chase website as well as the sponsor visibility) that will promote the event

taking place in their city very soon!

Content

- 300 x 250 Rectangle Ads

- 3.2 Million guaranteed impressions to promote the local stages

Period

- One month prior each of these 3 local events

Placement

- Homepage, Run of Station

Additional Option

Online promotion of City Chase local stages

Rate Card Media Value: € 80,000

Discounted Budget (40%): € 48,000

Net after agency commission (15%): € 40,000*

* Production costs are not included