European Wax Center:

Accelerating Innovation & the Guest Experience

David Coba, Co-Founder and Chief Executive Officer

European Wax Center

Bart Butler, Senior Vice President and Chief Information Officer

European Wax Center

Anbu Mani, Partner, PwC

Ian Kahn, Director, PwC

Marika Nakamoto, Director, PwC

European Wax Center:

Accelerating Innovation & the Guest Experience

Today’s Discussion

Learn how European Wax Center differentiates with a world-class guest experience

and a platform for continuous innovation

• Introducing European Wax Center: Brand Overview, Business Challenges,

Future State Solution Map

• Panel Discussion with PwC & European Wax Center Executives

• Q&A

3

Introducing European Wax Center

4

Company Overview

Category leader with 450+ locations

Innovative brand differentiating on a world

class guest experience

Rapid growth with plans to scale internationally

20,000+ users including franchise associates

The Case For Change

5

Rapid growth put stress on legacy IT

Retail systems provide limited insights into

customer engagement

Core ERP and HR needs

IT constraining growth and innovation rather

than enabling it

Business Challenges

PwC

CH

AN

NE

LSFR

ON

T-O

FFIC

E

CENTER OPERATIONS

• Point of Service

• Reservations

• Workforce Management

• Inventory Management

• Center Order Management

• Center Performance

Management

GUEST SERVICE OPERATIONS

• Call Management

• Web-to-Case Management

• Knowledge Management

• Case Management

• Quality Management

• Guest Satisfaction / Surveys

MARKETING

• Brand Strategy

• Product Management

• Campaign Management

• Omni-Channel Marketing

• Merchandising

• Pricing Management

• Loyalty Management

• eCommerce

BA

CK

-OFF

ICE

FINANCIALS

• General Ledger Management

• Franchisee Accounting

• Accounts Payable

• Accounts Receivable

• Financial Planning & Analysis

HR / TALENT MANAGEMENT

• Recruiting / Pre-Hire

• Compensation & Performance

Management

• Benefits Administration

• Talent Management / Training

SUPPLY CHAIN

• Sourcing & Procurement

• Vendor Management

• Demand Planning

• Shipping & Fulfillment

REAL ESTATE

• New Franchisee (Prospects)

• Site Development

LEGAL / COMPLIANCE

• Center Compliance

• Contract Management

TECHNOLOGY MANAGEMENT

• Application Management

• Helpdesk

• Infrastructure & Network

• Security

DATA & ANALYTICS

CORPORATE STRATEGY

COMMUNICATIONS / COLLABORATION / CONTENT

ChatSocial MediaEmailMobile Apps OnlineCall Center Communities

EWC BUSINESS CAPABILITY DIAGRAM

Center

GUEST

CENTER

SUPPORT

CORPORATE

SUPPLIERS

PwC

FRO

NT-

OFF

ICE

CENTER OPERATIONS GUEST SERVICE OPERATIONS MARKETING

BA

CK

-OFF

ICE

FINANCIALS HR / TALENT MANAGEMENT SUPPLY CHAIN

REAL ESTATE LEGAL / COMPLIANCE TECHNOLOGY MANAGEMENT

DATA & ANALYTICS (Salesforce, DOMO)

CORPORATE STRATEGY

COMMUNICATIONS / COLLABORATION / CONTENT (Salesforce, Sitecore, Dropbox)

CH

AN

NE

LS

ChatSocial MediaEmailCenter Communities

REIMAGINING THE FUTURE STATE

POS,

Payments

CTI, CSAT

Mobile AppsOnline

Communities Service Cloud,

Knowledge

Marketing

Cloud

Center Call Center

eCommerce

GUEST

CENTER

SUPPORT

CORPORATE

SUPPLIERS

Innovating the Guest Experience

9

Introducing our panelists:

David Coba, CEO, European Wax Center

Bart Butler, CIO, European Wax Center

Anbu Mani, Partner, PwC

Marika Nakamoto, Director, PwC

10

Q&A

Thank you