European Digital Business Culture Online #bigitalBusiness #P2T2
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Transcript of European Digital Business Culture Online #bigitalBusiness #P2T2
@AleksejHeinze #P2T2
Digital Business Centre
@DBCentreSalford #digitalbusiness
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
How do 31 European countries use social media for business?
Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png
Source: internet-map.net
World without country borders?
Source: internet-map.net
We are now defined by website platform borders
Source: http://tweetping.net
Which countries are on twitter and when?
Source: http://tweetping.net
Which countries are on twitter in Europe now?
Source: Passport To Trade 2.0 Focus groups
What are people actually thinking?
Source: Passport To Trade 2.0 Focus groups
What are people actually thinking?
Online survey of 31 European countries
Most popular social networks amongst Enterprises (SMEs)
Base: 245 responses
What are the country specific social networks?
Why does your company use social media?
Does your company have a social media policy?
Survey of 31 European countries
Most popular social networks among students
Base: 1347 responses
What are the most popular networks?
Cultural differences – no difference?
“I think they are not so important when using social media because social media is simply a way to exchange information”
Student respondent
Cultural differences – no difference?
“social media and communicating with people abroad makes you realize that there are more common things across different countries than you expected.”
Source: comedy_nose
Source: The U.S. National Archives' photostream
@PaulDavidMadden: I think this image pretty much sums up the internet for me :)Source: https://twitter.com/PaulDavidMadden/status/306352870377279489
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