European Conference on benchmarking national and

regional policies in support of e-business for SMEs 

Brussels, June 20  2002

A sensitizing and accompaniment device

of the SMEs to introduce the new

technologies in their commercial activity.

 

The on-line commercial gate of proximity.

To reinforce the local presence

15 € per month per SME Mass-internet :

Internet of proximity

public : sensitizing and accompaniment

private : industrial investment and communication

A Public/Private Partnership: CCI, local and regional communities, Europe, D.N.S, regional newspaper & private partners

• Diagnosis & individual and collective training

 • Integration of the web site www.achatville.com Objective : to generate traffic on the point of sale of the members

• General public CampaignMedia on-line and off-line Campaigns to ensure the notoriety and the traffic of the site

1999 : Local starting in Grenoble in Isère

2001 : regional Deployment in Rhone-Alpes: 6 covered counties at the end of 2002 : 1000 formed companies700 on line SMEs with a site

2002... : National extension: 30 000 targeted SMEs5 000 will profit of audits5 000 of formations

5 000 will integrate Internet in their strategy

Teaching tools : Cycles of formation, trading kit, CCI kit, Monitoring and accompaniment documents Tools of connection between the partners

A local public bearing and private partnerships : DNS and its partners, The Regional press, Banks, Software firms…

The media power : A brand, major medias support, media investments…

An Internet platform : Conceived by DNS, easily and economically duplicable.

An observatory : Permanent study of AchatVille’s impact on the behavior of the SMEs. Checking of the quantitative and qualitative objectives.

A site adapted to the SMEs :

58 % of the companies satisfied, 27% of the companies rather satisfied

Impact on equipment :

40 % of the tradesmen of Grenoble have a computer

80 % of the Achatville members have a computer

Impact on internet using :66% see Internet like complementary to their activity and not competitor