Ideas and Aims

The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU

MembersMembers

Members

� Founded 08/11/2006 in Brussels

by 80 in-house Communication Directors

� Today: 1580 members and growing,

� from which 31 portuguese members

� 38 nationalities

� Broad range of represented topics/industries

Publications

Publications

� Communication Director magazine

Publications

� European Communication Monitor

Publications

� EACD Service BrochuresNext Topics

Planned for 2010:

� Copyright across the EU

� Reputation Management

EACDnet

Interactive social network for the European Communications community

� Connect with each other and in groupsin groups

� Share knowledge and events

� Access personalised editorial content

EACDnet

- Communicate with people working in specific fields of interest

- Get up to date information about any communications issueissue

- Chat with colleagues from across Europe

- Post your professional experiences and read others'

Regional ActivitiesActivities

Regional Coordinators

Regional Coordinators

� August/September 2008:

Regional Coordinators introduced, today 33 across Europe

� Provide direct access to PR � Provide direct access to PR expertise in all European countries

� Act as the first point of contact for regional EACD members, represent the EACD in their country

� Total 48 events / 1.656 participants

� In 2009: 27 events / 856 participants

Regional Debates

� In 2009: 27 events / 856 participants

� 2010: 21 events / 800 participants

� Cross-cultural events

� Panel Discussions

� Best case presentations

� Round table discussions

� Networking

Working GroupsGroups

Working Groups

CSR

(Coordinator:Yannis

Freris, Gefyra S.A)

European Institution

(Coordinator: Helmut

Weixler, The Greens in the

European Parliament)

On specific industries/institutions

Evaluation

(Coordinator: Louis de

Schorlemer, Gallup

Organisation Europe)

Finance & Insurance

(Coordinator: Miriam

Roemers, European

Association of Public

Banks)

Working Groups

Transport

(Coordinator: Max Obenaus,

UNIFE – The Association of the

European Rail Industry)

� New Working Group Coordinators:

Social Media

(Coordinator: Philippe

Borremans, Van

Marcke Group)

� New Working Group Coordinators:

Health

Josep Catllà sanofi-

aventi

Risk and Crisis

Communications

Philip Springuel, European

Food Information Council

Events

European CommunicationSummit

� June, 30th – July 1st 2011, Brussels

� The Square

� 500 communication professionals from all over Europe

� 60 high-ranking speakers on 25 keynotes, best cases and panels

European CommunicationAward

� June 30th 2011, Brussels

� Awarded for outstanding European communications

� Representatives from � Representatives from communications, the media and politics

EACD Anniversary Reception

� November 18th 2010

� Working Group meetings

� Panel Discussion on the relationship between PR relationship between PR and Marketing in the time of Social Media

� Reception

International Networks

- African Association of Communication Directors

� The EACD has supported the foundation of the AACD

� Foundation: February � Foundation: February 26th at the Nelson Mandela Foundation in Johannesburg, South Africa

� 80 Founding members

Thank you for your attention!

For further information, please visit: For further information, please visit:

www.eacd-online.eu

Regional Coordinator for Portugal

rui.martins@dianova.pt