www.hoppala.eu

Marc René Gardeya, Founder and CEO

Mobile Augmented Reality

Mass Market andBusiness Opportunities

Augmented Realityis to become the new

Mass Medium

New devices

New medium

Mass adoption

History repeating

1994 - Multimedia PC

MultimediaDevices

MultimediaDevices

Rich LocalContent

1995 - Rich Local Content

MultimediaDevices

Rich LocalContent

New MediumGains Traction

1996New Medium Gains Traction

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

1996 - Curated Ecosystem

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

1997 - Massive Distribution

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

1998Medium Specific Content

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

Mass MarketAdoptation

1998 - Mass Market

MultimediaDevices

2008 - Multimedia Phone

MultimediaDevices

Rich LocalContent

2009 - Rich Local Content

MultimediaDevices

Rich LocalContent

New MediumGains Traction

2009New Medium Gains Traction

Layer developed by Hoppala

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

2010 - Curated Ecosystem

Massive Distribution

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

2010 - Massive Distribution

AR Phones sold2009: 10 Mio.2010: 180 Mio.2011: 400 Mio.

2013: 1.300 Mio

Happy easter!Looking forward to see you again!

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

2010Medium Specific Content

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

Mass MarketAdoptation

??? - Mass Market

Now is the timeto start developing!

Developers Users

Brands & Content

Layar Open Platform

500 layers published

2.000 layers in development

3.000 content creators worldwide

1.500.000 downloads

Android & iPhone

Worlds Largest Platform

Global preinstallation

Tens of millions of phones with Layar preinstalled already in the shops

#1 in all markets except Japan (#2)

Layar Distribution

Best practices

City marketing

Layer developed by NAi / IN10

Entertainment

Layer developed by AugmentReality

Art

Layer developed by Superimpose / VPAP

Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared.

This requires the users presence and interaction with the site itself.“

Ubisoft‘s Splintercell

Layer developed by Muzar.org

www.hoppala.eu

Leave a messagefor your friend

Happy easter!Looking forward to see you again!

Place 3D easter eggs from web and mobile

Layer developed by Hoppala

Easter Greetings

Layer developed by Hoppala / Superimpose

Berlin Wall

www.hoppala.eu

Marc René Gardeya, Founder and CEO

THANK YO U!