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Transcript of Europe abdul
8/8/2019 Europe abdul
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Marketing StrategyMarketing Strategy-- an introduction.an introduction.
Our Marketing Strategy Objective.Our Marketing Strategy Objective.
PESTEL Analysis.PESTEL Analysis.
Our Target Market.Our Target Market.
Our Marketing Mix.Our Marketing Mix.
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A statement of how a brand will achieve itsobjectives. The strategy provides decisions and
direction regarding variables such as thesegmentation of the market, identification of the target market, positioning, marketing mixelements, and expenditures.
A marketing strategy is usually an integralpart of a business strategy that provides broaddirection to all functions.
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What are my objectives?
What is my product?
Who are my targeting?
Where are my going to find them?
What is my budget?
How am i going to communicate?
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Set the Objective
PESTEL analysis.
Identify the target customer.
Apply marketing mix.
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Brand Positioning
Market capture
Profit by customer satisfaction.
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PESTEL
Political
Economical
Social
Technical
Environmental
Legal
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European Council
A stable political regime with multi-partysystem
Political bottleneck is lesser
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Single market
Monetary union
The twenty-seven member state EU had an agreed budget
Per Capita income $29,729
economy is based on services and industry
The EU operates a competition policy intended to ensureundistorted competition within the single market
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Population 501,259,840 and total area is4,324,782 km with a population density of 116
People/km2
English is the most spoken language in theEU, being spoken by around 51% of itspopulation
The largest religious group is Christianity
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Technological highly advanced.
Developed Infrastructure with good
Communication facility
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Environment Pollution is a big threat
People are very concern about Green Products
Industrialization has its own side effect
The EU is the most ambitious player and self-proclaimed leader in international climate policy
EU has proposed at 50% cut in greenhouse gases by
2050
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Since the creation of the EU in 1993, it hasdeveloped its competencies in the area of justice
and home affairs, initially at anintergovernmental level and later bysuperanationalism
Fundamental rights
The main legal acts of the EU come in threeforms: regulations, directives, and decisions
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Members of European Union. 27 Countries
Leading countries according to GDPSwitzerland
Luxembourg
Sweden
Leading countries according to populationGermany
United Kingdom
Italy
France
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Memory- Practically unlimited entries and fields, Photocall, 1GB ROM, Card slot(up to 32GB)
Data-GPRS,4G, WLAN, Bluetooth, Infrared port, google access. Camera (15 mega pixel) , Radio, 3 D
Messaging- SMS, MMS, Email, IM
Colors-Black, pink
Battery- Solar battery, Stand by(upto 700h, Talk time(upto 10 h)
Unique features- 4G, Solar battery, Transparent Packaging, Recyclable Body,
Nearly Weightless.