EUROMETAL PRESENTATION 2014 2. EUROPE STEEL TRADE CONFERENCE STRESA, APRIL 27-29, 2014 POSITION OF...
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Transcript of EUROMETAL PRESENTATION 2014 2. EUROPE STEEL TRADE CONFERENCE STRESA, APRIL 27-29, 2014 POSITION OF...
EUROMETAL PRESENTATION 2014 2. EUROPE STEEL TRADE CONFERENCE STRESA, APRIL 27-29, 2014
POSITION OF STEEL DISTRIBUTION IN EU STEEL MARKETS
GEORGES KIRPS, DIRECTOR GENERAL EUROMETAL
EUROMETALTHE VOICE OF EUROPEAN STEEL, TUBE AND METAL INTERMEDIATION
ABOUT EUROMETAL
MONITORING TODAY - ASSESSING TOMORROW – WE KNOW STEEL
PLEASE NOTE: WHEN PRINTING USE OPTION [ADAPT TO SIZE]
EUROMETAL IS A NON PROFIT ASSOCIATION ESTABLISHED IN BASEL(CH) ACCORDING TO SWISS LAWS
EUROMETAL OPERATIONAL OFFICES ARE BASED IN THE GRAND DUCHY OF LUXEMBOURG
ADRESS: EUROMETAL OFFICE, LUXEMBOURG, 202b, RUE DE HAMM, L-1713 LUXEMBOURGE-MAIL: [email protected] PHONE: +352 2625 9026 FAX: +352 2645 9205
CONTACTS: GEORGES KIRPS, DIRECTOR GENERAL [email protected] RICARDO SILVA, OFFICE MANAGER [email protected]
EUROMETALTHE VOICE OF EUROPEAN STEEL, TUBES & METALS INTERMEDIATION
4
WITH FOUR MEMBER ORGANISATIONS COVERING ALL TYPES OF DISTRIBUTION & TRADE
STUDY GROUP OF DISTRIBUTORS
OF STEEL, TUBES AND METALS
EUROPEAN ASSOCIATION OF FLAT STEEL SERVICE CENTERS
STUDY GROUPOF STEEL TRADING
COMPANIES
ASSOCIATION OF NATIONAL STEEL DISTRIBUTION
FEDERATIONS
EUROMETAL: THE VOICE OF EUROPEAN STEEL INTERMEDIATION
IN 2013, EUROMETAL REPRESENTS:70 MIO TONS OF SALES
1 600 ASSOCIATED COMPANIES100 000 EMPLOYEES
MORE THAN 1 MILLION CUSTOMERS
EUROMETALTHE VOICE OF EUROPEAN STEEL, TUBES & METALS INTERMEDIATION
5
STEEL INTERMEDIATIONPRODUCERS END USERS
HOME MARKETPRODUCERS
&
FOREIGNPRODUCERS
STEEL, TUBESAND METALS
END USESECTORS
STEEL, TUBE, METALSSTOCKHOLDING
FLAT STEELPROCESSING
STEEL & METALSTRADING
WITH NAT.FED, DISMET, EASSC AND STSG EUROMETAL IS COVERINGALL MAIN OPERATIONS OF STEEL, TUBES AND METALS INTERMEDIATION
EUROMETAL NETWORKS INCORPORATES ALL ASPECTS OF STEEL, TUBES & METALS INTERMEDIATION
EUROMETALTHE VOICE OF EUROPEAN STEEL TUBES & METALS DISTRIBUTION
6
38 21
46
25
47
1
2
141
166
14
141
50
222
600
100
30
14
34
18 NATIONAL ASSOCIATIONS FEDERATED WITH EUROMETAL REPRESENTTODAY ABOUT 1 600 EUROPEAN STEEL DISTRIBUTION ENTERPRISES
SOURCE : EUROMETAL
STATUS: 03.12.13
70
NAT.FED MEMBER FEDERATIONS:
ACOMEFER, PORTUGAL ARDIMET, ROMANIA ASSOFERMET, ITALY BDS, GERMANY FFDM, FRANCE GRYMAFER, BELGIUM MAFE, HUNGARY NASS, UK PUDS, POLAND STAALFEDERATIE, NETHERLANDS SOHM, CZECH REP. & SLOVAKIA SSHV/SVEMH, SWITZERLAND STALFORENINGEN, DENMARK STAL OCH METALL, SWEDEN STALFORENINGEN, NORWAY TEKNISEN KAUPPA, FINLAND UAHE, SPAIN WKOOE, AUSTRIA
INDIVIDUAL NAT.FED MEMBERS:
AMDS, LUXEMBOURG ELASTRON, GREECE GORJO, BULGARIA SIDMA, GREECE
1
EUROMETALTHE VOICE OF EUROPEAN STEEL, TUBES & METALS INTERMEDIATION
7
DISMET COVERAGE OF EUROPEAN STEEL STOCKHOLDING MARKETS
SOURCE : EUROMETAL
DISMET STUDY GROUP REPRESENTS MAIN EU GENERAL & PROXIMITY DISTRIBUTORS HAVING AN INTERNATIONAL MARKET COVERAGE
EUROMETALTHE VOICE OF EUROPEAN STEEL, TUBES & METALS INTERMEDIATION
8SOURCE : EUROMETAL
EASSC COVERAGE OFEUROPEAN FLAT SSC MARKETS
EASSC ASSOCIATION REPRESENTS EU FLAT SSC COMPANIES HAVING AN INTERNATIONALMARKET COVERAGE
EUROMETALTHE VOICE OF EUROPEAN STEEL TUBES & METALS DISTRIBUTION
9
STSG STUDY GROUP REPRESESENTS EU STEEL TRADING COMPANIES HAVING INTERESTS IN FREE EXPORT / IMPORT STEEL TRADE
SOURCE : EUROMETAL
STATUS: 03.12.13
STSG
EU STEEL DISTRIBUTION IS AN INTELLIGENT MATCHMAKER BETWEEN 200 STEEL AND TUBES PRODUCERS
AND MORE THAN ONE MILLION STEEL END USERS
PLEASE NOTE: WHEN PRINTING USE OPTION [ADAPT TO SIZE]
THE KEY PLAYERS IN EU STEEL SUPPLY CHAIN:200 STEEL AND TUBES PRODUCERS,3 000 STEEL DISTRIBUTORS & SSC
1 000 000 STEEL AND TUBES ENDUSERS
EUROMETAL PRESENTATIONMETALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
200
EU STEEL & TUBE PRODUCERS
3 000
EU STEEL & TUBE DISTRIBUTORS
EU STEEL END USERS
ABOUT 1 000 000STEEL END USERS
MAX 25-30 000 END USERS
SERVED DIRECTLY BY PRODUCERS
CLOSE TO 1 000 000 END USERS
SERVED BY DISTRIBUTORS
12
EUROMETAL PRESENTATION METAL EXPORT CONFERENCE STRESA 28-29 APRIL 2014
12
SMALLORDERS ADDITIONAL
PROCESSING INCREASINGCOMPLEXITY SHORT
LEAD TIMESSERVICE
AND VALUERAPID
RESPONSE DELIVERYREQUIREMENTS FLEXIBILITY
BIGVOLUMES
LONGRUNS
ECONOMIESOF SCALE
STEEL DISTRIBUTORS ARE THE INTELLIGENT MATCHMAKERS BETWEEN STEEL PRODUCERS AND STEEL CONSUMING INDUSTRIES
PARAMETERS OF STEEL PRODUCTION BUSINESS MODEL
PARAMETERS OF STEEL END USER BUSINESS MODEL
PRODUCTAVAILABILITY
DELIVERY IN24-48 HOURS
PROCESSINGSERVICES
LOCAL & REGIONALFOOT PRINTS
ONE STOPSHOPPING
MULTI-PRODUCT
MILL ORDERLEAD TIMES
DELIVERY BY RAIL OR BOAT
NON COMPLEXORDERS
CLUSTERINGORDERS
PARAMETERS OF STEEL DISTRIBUTION – CUSTOMER SIDE
PARAMETERS OF DISTRIBUTION – MILL SIDE
PRODUCT SOURCING
13
EUROMETAL PRESENTATION METALEXPERT CONFERENCE STRESA 28-29 2014
13
CUSTOMERS VALUE CREATION
STEEL AND METALS INTERMEDIATING VALUE CHAIN
VALUE
UNIQUE SERVICEPROPOSAL
SUPPLY CHAIN MANAGEMENTTECHNICAL SUPPORT
FINANCING - IT NETWORK
LOGISTICS - FREIGHTINGSTOCKING-PROCESSING-TRANSFORMATION
SOURCING - TRADING
HIGH VALUE ADDED
PRODUCTS
COST SAVINGSIMPROVED
PRODUCTIVITY
EFFICIENTMARKETINGAND SALES
INNOVATIVEBUSINESSMODELS
UNIQUE SERVICE PROPOSALS BY STEEL DISTRIBUTION HELP CUSTOMERS TO CREATE VALUE
14
EUROMETAL PRESENTATION METALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
14
PROXIMITYSUPPLY CHAINMARKET SUPPLYCORE BUSINESS
4 EMERGINGBUSINESS
MODELS:
TREND1990-2010 1980-1990
TREND
BUSINESS MODEL 1960-80
LOCALPLAYERLOCALPLAYER
REGIONAL /GLOBAL PLAYER
REGIONAL /GLOBAL PLAYER
MONO PRODUCTMONO SEGMENTMONO PRODUCTMONO SEGMENT
MULTI PRODUCTMULTI SEGMENTMULTI PRODUCTMULTI SEGMENT
BUY & SELLBUY & SELL
PROCESSINGREADY TO USEPROCESSING
READY TO USE
MARKETFOLLOWER
MARKETFOLLOWER
CUSTOMER DRIVEN MARKET MAKER
CUSTOMER DRIVEN MARKET MAKER
DURING LAST 50 YEARS, EU STEEL DISTRIBUTION HAS BEEN IN A CONTINOUS PROCESS OF ADAPTING BUSINESS MODELS TO CHANGING MARKET ENVIRONMENTS
15
EUROMETAL PRESENTATION METALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
15
BUSINESS MODELS OF STEEL DISTRIBUTION ARE FOLLOWING THE CHANGING AND DIFFERENTIATED MARKET FUNCTIONALITIES…
…LEADING TO A RATHER LARGE SCOPE OF OPERATIONAL MODES IN STEEL DISTRIBUTION
MARKET FUNCTIONALITIES AFFECT STEEL DISTRIBUTION BUSINESS MODELS IN LOCAL, REGIONAL AND INTERNATIONAL STEEL MARKETS
PROXIMITY BUSINESSFOCUSED ON SERVING LOCAL / REGIONAL MARKETS
MARKET SUPPLY BUSINESSFOCUSED ON LARGE MATERIAL SOURCING FOR SME STOCKISTS
SUPPLY CHAIN BUSINESSFOCUSED ON INTEGRATING INTO VALUE ADDED NETWORKS
CORE COMPETENCE BUSINESSPRODUCT SPECIALIST / SERVICE SPECIALIST ACTING IN NICHE MARKETS
16
EUROMETAL PRESENTATION METALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
16
BEAM & PROFILE CENTERS & GENERAL STOCKIST
PLATE PROCESSOR & STOCKIST
HIGH CARBON & ALLOY STEELS STOCKIST
STRIP MILL PRODUCTS SERVICE CENTER
STAINLESS STEEL SERVICE CENTER
REINFORCING STEEL CENTERS
DISTRIBUTION OF TUBULAR PRODUCTS
TYPICAL STEEL STOCKHOLDING
FLAT STEEL SERVICE CENTERS
BASED ON PRODUCT AND SERVICE OFFER, EU STEEL DISTRIBUTION IS RUNNING DIFFERENT TYPICAL OPERATIONAL MODELS ADAPTED TO
SPECIFIC SUPPLY CHAIN REQUIREMENTS OF EACH END USE SECTOR
EU STEEL DISTRIBUTION & STEEL SSC ARE SYSTEMIC FORSUPPLY CHAINS TO STEEL END USERS
PLEASE NOTE: WHEN PRINTING USE OPTION [ADAPT TO SIZE]
18
EUROMETAL PRESENTATION METALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
THE TYPICAL STEEL PRODUCT PORTFOLIO TRADED BY STEEL DISTRIBUTION REPRESENTS 87 % OF THE VOLUMES 0F ALL PRODUCTS
OFFERED IN EU STEEL MARKET
BEAMSMERCHANT BARS
REBARSPLATES
STRIP MILL PRODUCTSSTAINLESS
OTHER ALLOY STEELS
86 % = 113 MT
EU MARKET SUPPLY IN CONSIDERED PRODUCTS : 131 MT IN 2013
EU MARKET: ALL FINISHED STEEL PRODUCTS OFFERED BY STEEL MILLS
WIRE ROD
RAILS
SHEET PILES
14 %= 18 MT
STEEL PRODUCTS TRADED BY EU STEEL DISTRIBUTION AS WELL AS BY MILLS
ONLY BYMILLS
19
EUROMETAL PRESENTATIONMETALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
19
EU MILLS87 %
DIRECTDELIVERIES
MILL TO END USER
62 %
38 %
SUPPLY SIDE INTERMEDIATION DEMAND SIDE
ALL STEEL PRODUCTS CONSIDERED, STEEL DISTRIBUTION INTERMEDIATES TODAY 62 % OF EU-27 STEEL MARKET SUPPLY,
NON EU MILLS13 %
EUSTEEL
DISTRIBUTION
STEELDEMAND
BY END USERSEGMENTS
IN EUSTEEL MARKETS
62 %
38 %
SOURCE: EUROMETAL, DATA ESTIMATED FOR 2013
20
EUROMETAL PRESENTATIONMETALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
IN 2013, STEEL DISTRIBUTION ACCOUNTED FOR 62% OF ROUTES TO THE MARKET:
CONSIDERING ALL STEEL PRODUCTS, THERE WERE NO REALLY SIGNIFICANT CHANGES IN MARKET SHARE OF THE THREE MAIN SUPPLY ROUTES
39 %
37 %
2010 2011 2012
37 % 38 %
23 % 23 %
40 % 39 %SHARE IN EU ROUTES TO MARKETALL STEEL PRODUCTS
DIRDIRECT MILL
DIRFLAT SSC
DIR STEEL STOCKHOLDERS
24 %
E2013
38 %
24 %
38 %
21
EUROMETAL PRESENTATIONMETALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
FLAT SSC
E2013 ROUTES TO MARKET: STOCKHOLDING DISTRIBUTION MILLS
MA
RK
ET
SH
AR
E
0 %
50
%
1
00
%
RA
IL
S
ME
RC
HA
NT
BA
RS
BE
AM
S
REBARS STRIP MILL PRODUCTS
PL
AT
ES
TUBES
* EXCL. PRE-MATERIAL FOR COLD REROLLING & TUBES, RAILS, SHEET PILING, WIRE RODS
TU
BE
S
FLAT SSC
EU STEEL DISTRIBUTION IS A SYSTEMIC PLAYER IN MARKET SUPPLY FOR ALL STEEL PRODUCT S, EXCEPT FOR WIRE ROD, RAILS, SHEET PILINGS
SOURCE: EUROMETAL UPDATED 16.04.2014
STA
INL
ES
S
OT
HE
R A
LL
OY
ST
EE
LS
22
EUROMETAL PRESENTATIONMETALEXPERT CONFERENCE STRESA 28-29 APRIL 2014
2012 ROUTES TO MARKET: EU STEEL DISTRIBUTION & TRADERS DIRECT MILL BUSINESS
MA
RK
ET
SH
AR
E
0 %
50
%
1
00
%
RA
IL
S
CONSTRUCTIONSECTOR
STRIP MILL PRODUCTS
* INCL PRE-MATERIAL FOR COLD REROLLING & TUBES,
BY END USE SECTORS, STEEL DISTRIBUTION IS A SYSTEMIC PLAYER FOR CONSTRUCTION & MECH. ENGINEERING SECTORS. FOR AUTOMOTIVE, SSC ARE SYSTEMIC ADDED VALUE PROVIDERS
SOURCE: EUROMETAL UPDATED 16.04.2014
STA
INL
ES
S
AUTOMOTIVESECTOR
MECH.ENGINEE
RING
OTHEREND USE SECTORS
67 %
33%
89 %
69 %
ALL SECTORS
68 %
38%
62 %
31 %
11 %
63 %
33 %
AFTER A SLIGHT SLUMP IN 2013, STEEL DISTRIBUTION SALES RECOVEREDA ROBUST GROWTH PACE IN THE 1.QUARTER OF 2014
PLEASE NOTE: WHEN PRINTING USE OPTION [ADAPT TO SIZE]
DISMET MARKET MONITORINGMARCH 2014
24
IN FIRST 3 MONTHS 2014, DISMET SALES NOTED A GROWTH OF + 7 %, Y-O-Y.
SOURCE : EUROMETAL SOURCE: EUROMETAL UPDATE: 25.04.2014
DEVELOPMENT OF DISMET VOLUME SALES: Y-0-Y COMPARISON
LONG STEEL PRODUCTS
2013 J-M 14
-3%
+8%
PLATES
2013 J-M 14
-3%
+ 8%
STRIP MILL PRODUCTS
2013 J-M 14
-7%
+7%
STAINLESSTUBULAR PRODUCTS
ALL STEEL PRODUCTS
201320132013 J-M 14J-M 14J-M 14
-3 %
+6%
+9%
+11%
- 4 %
+7%