Eurobarometer in 2015 - GESIS · 2015-08-04 · 1. What is Eurobarometer ? Eurobarometer Symposium...

Eurobarometer in 2015

David Voidies, European Commission Directorate-General Communication Eurobarometer Symposium @ Gesis Köln, 10 July 2015


1 Eurobarometer Symposium @ Gesis Köln, 10 July 2015

1. What is Eurobarometer ?

2. What do we learn thanks to Eurobarometer ?

3. Eurobarometer in motion

1. What is Eurobarometer ?


• It is about public opinion.

• It is about 28 public opinions.

• With same questions, at the same time, with the same methodology in all EU countries.

• Carried out twice a year since 1974 (after a pilot in 1973).

Jacques-René Rabier,

founder of Eurobarometer

What is Eurobarometer ?


• Get opinions on the European project

• Follow trends in public opinion

• Identify information - communication needs

• Define - monitor policies

• "Reveal Europeans to themselves"

• Principles defined by Jacques-René Rabier



• Standard EB face-to-face

• Special EB face-to-face

• Flash EB telephone (fixed- mobile, online)

• EB studies focus groups, in-depth interviews



• Real people's opinions

• EU-related questions…

• Focus on Commission's ten priorities

• But not only: geopolitics, living conditions…



• Eurobarometer sector within DG Communication's unit A1 "Strategy , Corporate Communication Actions and Eurobarometer"

• Six people: William Aitchison, Karl Bläser, Sarah

Edelmann, Alfonso Manso Sanz, Isabel Mendes Gieb, David Voidies (head of sector).

• 40-50 surveys each year (DG Communication + other Directorate-Generals)

2. What do we learn thanks to Eurobarometer ?


Standard Eurobarometer 82 Autumn 2014 Fieldwork dates 8– 17 November 2014 27,901 interviews conducted face to face in EU28 / adults 15+

What do we learn thanks to Eurobarometer ?




11 Standard Eurobarometer 82 Autumn 2014 Fieldwork dates 8– 17 November 2014 27,901 interviews conducted face to face in EU28 / adults 15+ UNDER EMBARGO




Special Eurobarometer Europeans in 2014 Fieldwork dates 15 – 24 March 2014 27,932 interviews conducted face to face in EU28 / adults 15+


21 Eurobarometer Symposium @ Gesis Köln, 10 July 2015 Europeans in 2014


3. Eurobarometer in motion


• Year programme / Commission's priorities

• Renewed Standard

• New Special EB : Future of Europe

• New questions : improved socio-demographics (face-to-face), Living conditions in the EU (EB 81)

• First online survey (Flash 407 "20 years in the EU")

• Regional Flash EB 356 170 NUTS 1 – 2 regions, to be renewed in 2015

Eurobarometer in motion Standard Eurobarometer


• Fixed fieldwork dates May – November

• Candidate countries included

• Less questions

• Thematic volumes

• Media use in the EU report (autumn)

• National reports (autumn)

• More data in reports (national results, socio-demographic results EU and national)

Eurobarometer in motion Data circulation & Information


• Gesis

• Publications' Office Open Data Portal

• Revised Eurobarometer website

• Twitter account

Eurobarometer in motion Challenges


• The nature of Eurobarometer: an institutional opinion poll

• Opinion polls are criticised

• The time of snapshot news

• Convey Eurobarometer insight

• Data visualisation



Thank you for your attention !

Danke !

Merci !

Eurobarometer in 2015 - GESIS · 2015-08-04 · 1. What is Eurobarometer ? Eurobarometer Symposium...

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Transcript of Eurobarometer in 2015 - GESIS · 2015-08-04 · 1. What is Eurobarometer ? Eurobarometer Symposium...