Euro RSCG Prosumer Report Health and Wellness digital infographic
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Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies; more informed, proactive, and empowered consumers; longer life spans; and the globalization of health thinking. Source: Prosumer Report—My Body, Myself, Our Problem: Health and Wellness in Modern Times, drawing on survey responses from 7,213 adults in 19 countries. All data shown is global. Download the white paper at prosumer-report.com. Just as Prosumers are shiſting the balance of power at retail, so, too, are they siphoning power away from the medical community and toward themselves. Prosumers % agreeing strongly/somewhat Mainstream 52 I have some or a lot of control over illness in general. I pay a lot of attention to health issues and consider myself well informed in this area. Prosumer Nation: A Subculture of Proactive Health Consumers Armed with unprecedented access to healthcare information, products, and services, modern consumers feel a heightened sense of control—and responsibility. % feeling some/a lot of control % feeling little/no control Sense of Control Changes Everything 27 52 Heart disease Body cancer 33 44 23 56 Diabetes Illness in general 23 56 are much more aware of the nutritional/health value of the food they eat than they used to be. 65% believe food is as effective as medicine in maintaining one’s overall health. 68% believe eating a healthful diet has a positive impact on the brain. 79% Fortifying Body and Mind with Food 70% 70% As consumers have come to feel more responsible for their health, food has become an even more important weapon in the health-maintenance arsenal. The brain—once regarded as mysterious and outside our control—is increasingly perceived as an important tool in the battle for long-term health. Modern consumers are embracing the ancient notion of a mind-body link and are paying more attention to lifestyle and other factors that could potentially impact brain health. The Brain: A Key Weapon in the Fight for Good Health Factors respondents deemed best and worst for the brain: RESPONDENTS BELIEVE AT LEAST SOMEWHAT THAT MOST ILLNESS IS PSYCHOSOMATIC 4 10 IN 63% Recreational/ Illegal Drugs Air and Water Pollution Exercise Love Sleep Tobacco Good for the brain Bad for the brain 37% ONLY YET
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Transcript of Euro RSCG Prosumer Report Health and Wellness digital infographic
Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies; more informed, proactive, and empowered consumers; longer life spans; and the globalization of health thinking.
Source: Prosumer Report—My Body, Myself, Our Problem: Health and Wellness in Modern Times, drawing on survey responses from 7,213 adults in 19 countries. All data shown is global. Download the white paper at prosumer-report.com.
Just as Prosumers are shisting the balance of power at retail, so, too, are they siphoning power away from the medical community and toward themselves.
Prosumers % agreeing strongly/somewhatMainstream
52
I have some or a lot of control over illness in general.
I pay a lot of attention to health issues and consider myself well informed in this area.
Prosumer Nation: A Subculture of Proactive Health Consumers
Armed with unprecedented access to healthcare information, products, and services, modern consumers feel a heightened sense of control—and responsibility.
% feeling some/a lot of control % feeling little/no control
Sense of Control Changes Everything
2752
Heart disease Body cancer33
4423
56
DiabetesIllness in general
2356
are much more aware of thenutritional/health value of the food they eat than they used to be.65%
believe food is as effective as medicine in maintaining one’s overall health.68%
believe eating a healthful diet has a positive impact on the brain.79%
Fortifying Body and Mind with Food
70%70%As consumers have come to feel more responsible for their health, food has become an even more important weapon in the health-maintenance arsenal.
The brain—once regarded as mysterious and outside our control—is increasingly perceived as an important tool in the battle for long-term health. Modern consumers are embracing the ancient notion of a mind-body link and are paying more attention to lifestyle and other factors that could potentially impact brain health.
The Brain: A Key Weapon in the Fight for Good Health
Factors respondents deemed best and worst for the brain:
RESPONDENTS BELIEVEAT LEAST SOMEWHATTHAT MOST ILLNESS ISPSYCHOSOMATIC4 10IN
63%
Recreational/Illegal Drugs
Air and WaterPollutionExercise LoveSleep Tobacco
Good for the brain Bad for the brain
37%ONLY
YET
