EUREKA Communication Department: Website and Social Media

Website and Social Media

Website & Social Media

Website

Geographical spread of visitors on EUREKA website during the Norwegian Chairmanship.


Audience overview

• 152 000 unique Users during the Norwegian Chairmanship - +2,57 % more than the previous one.

• 13 100 Visits/ Month during the Norwegian Chairmanship


Audience Overview

Our website has an important potential to attract a new audience.


Popular content

1. Home page2. “in your country” (information about

the NPC)3. Calls for application4. about EUREKA5. Project database’s search-tool6. Project application form download 7. EUROSTARS


Social Media - Webtraffic

Since the begining of our presence on the Social Media, the number of visitor coming from them has been constant but low.

For the moment only 4% of our Website traffic is coming from Social Media.

Its potential is important to increase EUREKAs visiblity!


Social Media

I. Social Media Strategy

II.Reaching our objectives:1. Our main tools: LinekedIn and Twitter2. Content Development3. Channel Development


Objectives

1. Increase the number of visits on our website.

2. Increase the views on the project pages.

3. Increase our “brand” visibility on Social Media.


LinkedIn

• Goal: help in project generation. Our groups could become the place were consortia and project ideas are happening.

• 2 259 Members on LinkedIn - +33% since June 2013

01/2010

06/2014


LinkedIn Members Private Sector (research, ICT, computer software)

Management Consulting

Government Adminstration

Higher Education

The LinkedIn Members sta-tistics are in line with the project participants: 60% are coming from the private sec-tor.


Twitter

Goal: • Providing specialized information about EUREKA’s instruments• Using our Events for real time communication (i.e. providing

information, dialogues with participants…)

+ 99% since June 2013

2015 predictions


Twitter @EUREKA_Network VS EEN

• EUREKA Network - 6 226 Followers vs Entreprise EUROPE - 4 450 Followers


Content

• new ways to use existing content:

• enhancing the visibility of our newsletter “eZine” • use existing power point presentations and increase their visibility through

Slide Share.

• creation of new types of content:

• creation of Q&As documents • enable a dialogue with EUREKA.• Creation of a series that could be called “Eye on”, which would highlight a

particular EUREKA instrument or a country during a week or a month. • create more visual content (Pictures, infographics.)


Channel development

Facebook

Facebook 556 Likes / average of 90 Reach per publication. Our target will be the technology and innovation aficionados

Google +

Why? Google + is Google! Google continues to increase the amount of impact that Google + activity has on search results.

Slide Share

Why? Slideshare is t he world's largest professional content sharing community and has the most important features of a social media platform,


Social Media – YOU!

You are important in promoting EUREKA on social media and if you haven’t yet join our online community, Join us :

LinkedIn : EUREKA NetworkTwitter : @EUREKA_networkFacebook: EUREKA Network

Find this presentation : EUREKA Secretariat

EUREKA Communication Department: Website and Social Media

Social Media

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