EUREKA!

51
EUR EKA ! Thoughts on Solutions from the think on paper series of promotions from Mohawk.

description

Promotional book for Mohawk Fine Paper Solutions.

Transcript of EUREKA!

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EUREKA!

Thoughts on Solutions from the think on paper series of promotions from Mohawk.

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Thoughts on Solutions from the think on paper

series of promotions from Mohawk.

EUREKA!

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Copyright © 2010 by MOHAWK FINE PAPERS

All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission of copy right holder.

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Discovery consists of seeing what everybody has seen and thinking what nobody has thought.”

“*— Albert Szent-Gyorgyi

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INVENTINGSOLUTIONS

GETTING STARTED

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_ 24MAKE IT REAL

PAPERLINES

_ 30CREATIVEPROCESS

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INVENTIONS

PRODUCTION NOTES

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EVERY DAY INVENTIONS

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_ 20STOCKINGS 3X

_ 26CRUNCH PROTECTOR

_ 10FOOD COOLER

_ 26SUBLIMINAL GLASSES

_ 22THUMB GUARD

_ 32TRANSPARENT TOASTER

_ 40WRIST NOSE PROTECTOR

* SOLUTIONSMOHAWK FINE PAPERS

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MOHAWK SOLUTIONSKnown for innovation, service, and quality, Mohawk Fine Papers Inc. is the largest premium paper manufacturer in North America.

Mohawk Solutions is known for delivering great formation and print performance at the right value. Deep, complementary shades and a full variety of finishes create a palette beautifully suited to any corporate communications, brochures, or any of your project needs.

SOLUTION: SOMETHING WORKED OUT TO EXPLAIN, RESOLVE, OR TO PROVIDE A METHOD FOR DEALING WITH AND SETTLING A PROBLEM THAT MAY ARISE.

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INVENTION: A NEW, USEFUL PROCESS, MACHINE, IMPROVEMENT, ETC., THAT DID NOT EXIST PREVIOUSLY AND THAT IS RECOGNIZED AS THE PRODUCT OF SOME UNIQUE INTUITION OR GENIUS, AS DISTINGUISHED FROM ORDINARY MECHANICAL SKILL OR CRAFTSMANSHIP.

INVENTION

MOHAWK FINE PAPERS

Known for their innovation, service, and quality, Mohawk Fine Papers Inc. is the largest premium paper manufacturer in North America. A highly competitive, low-cost producer of premium writing, text, cover, and digital papers, Mohawk offers a forward product line that includes some of the best known brands in the industry. Strathmore, an internationally recognized name in corporate identity papers; Beckett, featuring the known unprecedented environmental benefits in five extraordinary finishes; Mohawk Superfine, the industry standard for traditional uncoated printing paper; the cast-coated Kromekote, the world’s finest printing surface; Via, the value leader in text and cover; Navajo and Options, featuring the patented Inxwell process; the new i-Tone process developed for the HP Indigo; and Mohawk Color Copy, with the proprietary Digital Imaging Surface for superior color copy results.>>>>>Today Mohawk operates three mills with over 175,000 tons capacity. The mills are served by two Converting Centers, which offer state of the art cut size, folio, roll converting, and packaging to paper distributors, paper mills, and OEMs. Four distribution centers are strategically located to deliver superior service to the major printing markets in North America and a warehouse in the Netherlands was opened in 2009 to serve the growing European market. Today Mohawk papers are distributed in over 50 countries worldwide.>>>>> Mohawk is also known in the industry for its high environmental standards and sustainable practices. The mill offers sustainable paper choices certified by FSC and Green Seal, independent, nonprofit organizations dedicated to environmental standard setting, product certification, claims substantiation, and public education. In addition, Mohawk is one of the first major manufacturing companies to match 100% of its electricity with RECs from windpower projects.

MOHAWK FINE PAPERS * SOLUTIONS

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IF ONLYInventions are done to make life smooth and simple. They are possible through getting new ideas from the environment by keenly observing the things around us. New ideas can be generated if you have any needs in particular or if you want to overcome any disadvantage or make improvement in a product or material. Out of box thinking and trying to do things differently to arrive at a solution can lead to new invention ideas. Invention basically comes out of creativity and doing things differently. It can be achieved by thinking deeply about a scenario in various perspectives, imagining things and analyzing about its consequences, understanding basic concepts and techniques properly and combining basic concepts with your ideas. We must make sure all of the invention ideas generated that way.>>>>>Everyday we are talking about something inspiring, original, fresh, maybe it’s not likely everyday, but surely, there exist a period of time when our brain need something different to gratify our curiosity. Actually all these new stuff can be reduced into a big classification that is new inventions, which mainly depends on our invention ideas, but please make sure first, without the later, we can’t build the former. Then how to produce, or once we have some invention ideas, how to keep them up, this is the key why we are talking about invention ideas here, what we really need is a continuation of invention ideas, not a sudden impulse, even if it’s impossible for all the invention ideas to become true.

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Tangled Clothes

Every time I wash my clothes, everything gets tangled when I pull them out.

PROBLEM NO 1

MOHAWK FINE PAPERS * SOLUTIONS

If only there was something that could keep them from doing that . . .

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Inventors have been registering bright ideas with the world’s patent office for over 150 years. How has technology changed the world? While the flush toilet, aspirin, the computer, the pill, the photo-copier and the mobile phone have proved invaluable, the same cannot be said of every innovation. But, what makes a good invention? ‘Spectacles for chickens’ may seem odd, but the birds do have a tendency to try to peck each other’s eyes out. The ‘alarm fork’, you should care about calories when you eat too much. Or ‘duster slippers’ for cats: now the most boring job around the house becomes hours of fun. The ‘drymobile’: your laundry dries as you drive. Often inventions come about because people want to meet their own needs.>>>>>>‘Chindogu’ is the Japanese word coined for the art of the unuseless idea. Strangely practical and utterly eccentric inventions for a life of ease and hilarity have taken the land of the rising sun by storm. Meant to solve the niggling problems of modern life, these bizarre and logic-defying gadgets and gizmos have a tendency to fail completely. Addicts of the unuseless all over the world love this collection.>>>>>>The art of chindogu was born in the late 1980’s when amateur inventor Kenji Kawakami discovered that a not-quite-usable idea for a new gadget or product could nonetheless be enjoyable if one were to create a prototype and take delight in the way it misses its mark. The term ‘chindogu’ entered the English vocabulary in 1991 when then senior society member Dan Papia (president of Chindogu Society America) published an article on the subject in Japan’s leading English-language magazine, the ‘Tokyo Journal’.

CHINDOGU

Hot Food

Hot food is important, but sometimes it’s just too hot. You can’t enjoy it instantly because you’ve got to blow on it to cool it down.

PROBLEM NO 2

Food Cooler

A fan connected to your eating utensils cools your food while you eat. The automatic fan is more efficient than blowing on your food, increasing the enjoyment of eating.

SOLUTION

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*Ouch!

MOHAWK FINE PAPERS * SOLUTIONS

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Eggheads believe that our two brain halves control all the different “modes” of thinking. This hypothesis was spearheaded by Roger Sperry, who won a Nobel Prize for his research in 1981. The “modes” are roughly divided into the left side of the brain and the right side. The left brain is concerned with logical thinking, analysis, and accuracy, while the right focuses more on aesthetics, feeling, and creativity. Seems like the right half is our creative friend, while the left is plotting against us. New ideas comes from breaking out of the norm, ignoring limits and facts, venturing where no one has gone before, to seek out new galaxies and civilizations.>>>>>>The left brain, on the other hand, analyzes, sorts stuff, and dwells in details, generally sabotaging our creative thinking. This is bad news for all who weren’t blessed with left-handedness, since that means you don’t have a dominant right-brain. Left-handed: right-brained, right-handed: left-brained. Basically we want to involve our right brain and numb the left one as much as possible. Remember, this is brainstorming, we’re not in production, things don’t need to be perfectly logical at this point. The trick is to teach yourself to ignore rules, conventions, and must-be’s.

INVENTINGSOLUTIONSLEFT & RIGHT

How It Works

Basically we want to involve our right brain and numb the left one as much as possible. Remember, this is brainstorming, we’re not in the production, things don’t need to be perfectly logical at this point. The trick is to teach yourself to ignore rules and the must-be’s.

The left brain is concerned with logical thinking, analysis, and accuracy.

While the right focuses on aesthetics, feeling, and creativity.

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LEFT BRAIN

Logical

Sequential

Rational

Analyzes

Objective

Parts

RIGHT BRAIN

Subjective

Holistic

Wholes

Random

Synthesizes

Intuitive

In the right side of the brain, new ideas come from breaking out of the norm, ignoring limits and facts, venturing where no one has gone before, to seek out new galaxies and civilizations.

The left brain, on the other hand, analyzes, sorts stuff, and dwells in details, generally sabotaging our creative thinking.

MOHAWK FINE PAPERS * SOLUTIONS

After a while, nice ideas will start to

surface. This might not happen right away;

often, you need to train your brain into this sort of thinking (especially if

you’re right-handed).

IF YOU’RE CREATING ART, JUST DOODLE. IF YOU’RE WRITING, JUST SCRIBBLE. EVEN IF YOU DON’T HAVE A CLUE WHAT YOU’RE DOING, YOU CAN’T ESCAPE YOUR UNCONSCIOUS. IT MOVES IN MYSTERIOUS WAYS.

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A study of brain waves has revealed that too much concentration might be a bad thing when it comes to reaching that “eureka!” moment. “Our findings suggest that it is actually better to tackle problems with an open mind,” said brain scientist Joydeep Bhattacharya, of the Austrian Academy of Sciences’ Commission for Scientific Visualization in Vienna. Bhattacharya’s study in the journal PLoS One details for the first time the neurological mechanics at work as our brains proceed through the stages of solving a problem, encountering mental blockages and experiencing sudden flashes of insight along the way.>>>>>>Often when solving a problem, we are able to follow a single solution path smoothly through to the correct answer. But sometimes our sleuthing process may hit a “mental impasse”—a mental block stymieing further progress. Only after a restructuring of information will the individual then experience a “moment of insight”, says the study, which is a sudden, unpredictable awareness of the solution. By studying the EEG brain activity of 21 people working on word association problems, Bhattacharya and co-author Simone Sandkühler showed that high frequency brain waves are associated with these mental impasses. The waves they detected, called gamma waves, are typically associated with states of focussed attention. At the point of mental impasse, the test subjects were ultimately offered a clue and, curiously, the researchers found that the higher their gamma wave frequency, and therefore focus, the less likely they were to actually hit upon the solution.>>>>>>Furthermore, the researchers found that if the participants’ brain waves registered the lower frequency alpha signature—associated with a more relaxed, less-focussed state of mind—they could make better use of the clue and hit upon the “eureka!” moment much more speedily.>>>>>>“The brain seems to be more receptive when it is in a less focussed state,” said Bhattacharya. Too much focus not only causes a mental block, but also prevents the processing of additional information, such as a clue, he added. The findings are important, commented David Liley, of Swinburne University’s Brain Sciences Institute in Victoria, Australia. This understanding of what the brain is doing as it approaches and proceeds through mental blocks and breakthroughs may be an important future tool for optimizing our mental processing, he said. “Insightful problem solving is generally associated with more lateral and creative solutions to problems, so being able to enhance this ability would clearly be of great importance.”

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DAYDREAM PROBLEM SOLVING

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Another similar study, published in the Proceedings of the National Academy of Sciences, finds that activity in numerous brain regions increases when our minds wander. It also finds that brain areas associated with complex problem solving, previously thought to go dormant when we daydream, are in fact highly active during these episodes.>>>>>“Mind wandering is typically associated with negative things like laziness or inattentiveness,” says lead author, Prof. Kalina Christoff, UBC Department of Psychology. “But this study shows our brains are very active when we daydream—much more active than when we focus on routine tasks.” For the study, subjects were placed inside an fMRI scanner, where they performed the simple routine task of pushing a button when numbers appear on a screen. The researchers tracked subjects’ attentiveness moment-to-moment through brain scans, subjective reports from subjects and by tracking their performance on the task.>>>>>>The findings suggest that daydreaming, which can occupy as much as one third of our waking lives, is an important cognitive state where we may unconsciously turn our attention from immediate tasks to sort through important problems in our lives. Until now, the brain’s “default network”, which is linked to easy, daily routine mental activity and includes the medial prefrontal cortex (PFC), the posterior cingulate cortex and the temporoparietal junction—was the only part of the brain thought to be active when our minds wander.>>>>>>However, the study finds that the brain’s

“executive network”, associated with high-level, complex problem solving and including the lateral PFC and the dorsal anterior cingulate cortex—also becomes activated when we daydream. “This is a surprising finding, that these two brain networks are activated in parallel,” says Christoff. “Until now, scientists have thought they operated on an either-or basis—when one was activated, the other was thought to be dormant.” The quantity and quality of brain activity suggests that people struggling to solve complicated problems might be better off switching to a simpler task and letting their mind wander.

MOHAWK FINE PAPERS * SOLUTIONS

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Thomas A. Edison

Invention is a highly creative process. An open and curious mind enables one to see beyond what is known. Thomas A. Edison was one of those inventors— from the phonograph to the movie camera, to the light bulb; thinking out of the box enabled these inventions to be created. Edison will always be a visionary icon and inspiration to those who thrive on inventing.

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Hell, there are no rules here—we’re trying to accomplish something new.”

— Thomas A. Edison

MOHAWK FINE PAPERS * SOLUTIONS

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Americans have always had a strange devotion to the idea of assisted ease. It is an interesting fact that nearly all the everyday inventions that take the struggle out of life—escalators, automatic doors, passenger lifts, refrigerators, washing machines, frozen food, fast food—were invented in America, or at least first widely embraced here. Americans grew so used to seeing a steady stream of labour-saving advances, in fact, that by the Sixties they had come to expect machines to do pretty much everything for them. Inventors may, for example, try to improve something by making it more effective, healthier, faster, more efficient, easier to use, serve more purposes, longer lasting, cheaper, more ecologically friendly, or aesthetically different, lighter weight, more ergonomic, structurally different, with new light or color properties. Or an entirely new invention may be created such as the Internet, email, the telephone or electric light. Necessity may be the mother of invention, invention may be its own reward, or the invention can create necessity. Nobody needed a phonograph before Edision invented it, the need for it developed afterwards. Likewise, few ever imagined the telephone or the airplane prior to their invention, but many people cannot live without these inventions now. From tiolet paper to paper clips, we’ve invented things to make our everyday life a little bit easier.

EVERYDAYINVENTIONS

CELLULARPHONES

DIGITAL CAMERA

DVD CAMERA PHONES

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* SOLUTIONSMOHAWK FINE PAPERS

MATCHES1832

REFRIGERATOR

ZIPPER

TOILET PAPER

BALL POINT PEN

PAPER CLIP

VELCRO

POST IT

CELLOPHANE TAPE

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*Oh no!

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New Stocking No. 1

New Stocking No. 2

New Stocking No. 3

Pocket No. 1

Pocket No. 2

A B C

ED

Creativity and innovation are constantly pushing us forward. It’s about scientific breakthroughs like cream cheese, and ground breaking new philosophies: “I procrastinate therefore I’m lazy,” and seedless water melons. But ask a friend to think up something creative on the spot and he’ll look like he ate a bowl of ice cream in a hurry. It’s indeed an elusive process. Creativity and ideas don’t come on command, they seem to spring up when we least expect it — like a rod of lightning bending our mind in unexpected directions, showing us the way.

CREATIVITY

MOHAWK FINE PAPERS * SOLUTIONS

Stockings Tear

It’s that age old problem, the dilemma of an unsightly run in your stockings.

Stockings 3x

With Stockings 3x, you don’t have to carry a spare and chuck the old pair when you get a run or hole in your stockings. With this ingenious design you simply rotate your leg into the new stockings appendage. The damaged hosiery leg is then tucked into a pocket in the crotch of the stockings. Comfortable? You be the judge.

PROBLEM NO 3

SOLUTION

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Thumb Entry Loop

Corrective Support Strip

Thumb Cushion Cover

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Thumb Guard

The Numb Thumb, thumb guard, allows you to continue to enjoy your bad habits and avoid the terrible stigma of Numb Thumb. For the upscale channel flipper, consider the deluxe model, complete with fiber optic lighting and exquisite wrist mounted battery pack strap.

SOLUTION

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INVENTORS FEEL THE NEED TO PLAY WITH THINGS THAT INTEREST THEM, LIKE RINGING BELLS ON SIDELINES. INVENTING CAN ALSO BE AN OBSESSION.

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Play can lead to invention. Childhood curiosity like playing in a sand box, or as it is more commonly known, Lubbock, experimentation and imagination can develop one’s play instinct—an inner need according to Carl Jung. Inventors feel the need to play with things that interest them, like ringing bells on sidelines. Also to explore, and this internal drive brings about novel creations. Inventing can also be an obsession.>>>>>>To invent is to see anew. Inventors often envision a new idea, seeing it in their mind’s eye. New ideas can arise when the conscious mind turns away from the subject or problem; or when the focus is on something else; or even while relaxing or sleeping. A novel idea may come in a flash—a Eureka! moment. For example, after years of working to figure out the general theory of relativity, the solution came to Einstein suddenly in a dream “like a giant die making an indelible impress, a huge map of the universe outlined itself in one clear vision”.>>>>>>The creation of an invention and its use can be affected by practical considerations. Some inventions are not created in the order that enables them to be most useful. As for example, the famous parachute was invented before powered flight. There are inventions that are too expensive to produce and inventions that require scientific advancements that have not yet occurred. These barriers can erode or disappear as the economic situation changes or as science develops. But history shows that turning an invention that is only an idea into reality can take considerable time, even centuries as demonstrated by inventions originally conceived by Leonardo da Vinci which are now in physical form and commonplace in our lives. Interestingly, some invention that exists as only an idea and has never been made in reality can obtain patent protection.

WILL IT BE USEFUL?

MOHAWK FINE PAPERS * SOLUTIONS

Numb Thumb

Alright, admit it guys, you hog the remote control. Not only do you bogart the remote, your short attention span urges you to constantly flip through all the channels, in search of the prefect two minutes of TV. And, what’s worse, this rapid remote thumbing has a dark downside, Numb Thumb.

PROBLEM NO 4

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MAKE IT REALBecoming an inventor is not always easy. To some it comes natural, to others it takes more work and creativity. There are steps in which you can take to guide you through the process of inventing. Designing something new from your own original ideas can make you millions. The truth is almost everyone has creative potential. What separates good creatives, or dormant creatives that get lucky is that they’ve learned how to walk through the creative process. The irony is that most of them don’t know that there is a documented process, yet they’ve developed habits and processes that allow them to walk through the process. On some brute level, they understand the process, though they don’t know how it works. Below is a chart that explains this better and will in turn help you turn your unique ideas into something real.

STEPS TO INVENTING

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RECOGNIZE THE PROBLEM

ALTERNATESOLUTIONS

You must recognize a current problem in order to become an inventor.

After recognizing the problem, you have to make decisions about a number of alternative solutions. This is where your personal expertise becomes active. You need to apply those in designing the alternate solutions.

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MOHAWK FINE PAPERS * SOLUTIONS

PICK THEBEST OPTION

INVENT IT

Next, after having a number of solutions, it is the time to reduce the available solutions to the best one. The one which has the highest benefits and lowest cost.

The time for invention comes now. You need to give a practical shape to your best solution. It’s the manufacturing time. Before producing it on a commercial scale you must produce a prototype, test it and then distribute it as a sample, so that you may check the customer’s response to your invented product.

#3:

#4:

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1 2 3 4TO USE:

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Crunch Protector

The concept is quite simple; separate your dry cereal from your wet milk until right before you eat it for true “just in time” delivery.

SOLUTION

Necessity is the mother of invention.

Fill the base of the milk bowl.

Fill top bowl with fresh, crunchy cereal.

Urge appropriate amount of cereal down the chute.

Cereal joins the awaiting milk in the lower bowl to eat.

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MOHAWK FINE PAPERS * SOLUTIONS

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Soggy Cereal

Milk always makes your cereal soggy if you don’t eat it fast enough.

PROBLEM NO 5

*Soggy

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MOHAWK FINE PAPERS * SOLUTIONS

Inventors may try to improve something by making it more effective, healthier, faster, easier to use, serve more purposes, longer lasting, cheaper, more ecologically friendly, or even aesthetically different. Who knows, an entirely new invention may be created such as the internet, email, the telephone or electric light.

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drawing on a repertoire of frames + metaphores

MAKEOBSERVE

drawing on shared language + experience

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UnderstandIntigrate

Attention

Openness

criteria + goalsdefinitions + hypothesisinsights + concepts

boundaries + issuescharacteristics + storiesmaps + models

outlines + prototypesthumbnails + sketchesminiatures + wireframes

drawing on muscle memory and “being in the f low”

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Invention is a highly creative process. An open and curious mind always enables one to see beyond what is already known. Inventors can think outside of the box. Seeing a new possibility, a new connection or relationship can spark an invention. Inventive thinking frequently involves combining concepts or elements from different realms that would not normally be put together. Sometimes inventors skip over the boundaries between distinctly separate territories or fields. Ways of thinking, materials, processes or tools from one realm are used as no one else has imagined in a different realm much like the spread offense of Texas Tech. This is how Cubism, one of the most revolutionary innovations in art came about. Taking ideas from primitive culture, much like ancient treatments of concussions and reinvented concussion treatments with the invention of the electrical closet as noted by the Chancellor of Texas Tech University.>>>>>>Insight is also a vital element of invention. It may begin with questions, doubt or a hunch. It may begin by recognizing that something unusual or accidental may be useful or that it could open a new avenue for exploration. For example, the odd metallic color of plastic made by accidentally adding a thousand times too much catalyst led scientists to explore its metal-like properties, inventing electrically conductive plastic and light emitting plastic—an invention that won the Nobel Prize in 2000 and has led to innovative lighting, display screens, and much more.

Preparation

Incubation

Illumination

Verification

definition of issue, observation, and study

laying the issue aside for a time

the moment when a new idea finally emerges

checking it out

IMP

LE

ME

NT

criteria + goalsdefinitions + hypothesisinsights + concepts

MOHAWK FINE PAPERS * SOLUTIONS

THE CREATIVE PROCESS

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Toaster Base

Temperature Dial

Heating Glass Pane 1

Heating Glass Pane 2

Slice of Bread

The idea for any invention may be developed on paper or on a computer, even by writing or drawing, by trial and error, by making models, by experimenting, testing or by making the invention in its whole form. As the dialogue between Picasso and Braque brought about Cubism, collaboration has also spawned many inventions. Brainstorming can spark new ideas. Collaborative creative processes are frequently used by designers, architects and scientists. Co-inventors are frequently named on patents. Now it is easier than ever for people in different locations to collaborate. In the process of developing an invention, the initial idea may change. The invention may become simpler, more practical, it may expand, or it may even morph into something totally different. Working on one invention can lead to others too. There is only one country in the world that will grant patent rights for an invention that continues part of an invention in a previously filed patent, the United States.

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*Yuck!B

C

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Burnt Toast

Nothing’s worse than burnt toast. It doesn’t help that once you’ve lowered your bread into the toaster abyss, it’s no longer visible. So there’s no telling the degree of toastiness.

PROBLEM NO 6

Transparent Toaster

This device allows you to see through clear panes of heating glass so you know how toasted, or burnt, your bread is becoming.

SOLUTION

MOHAWK FINE PAPERS * SOLUTIONS

500°

450°

400°

350°

300°

250°

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150°

100°

50°

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A novel idea may come in a flash, a Eureka! moment.

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There are three key tenets to bear in mind in designing a Chindogu. The principal among these are:

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MOHAWK FINE PAPERS * SOLUTIONS

B

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D

AIt has to be possible to make, it has to actually exist, in spite of its absurdity.

It has to remain in the public domain. For example, it cannot be given a patent.

It must not be exclusively a vehicle for humour, or the warped satirical worldview of the inventor.

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STOP SMOKING

Image Disk

#1:

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Subliminal Glasses

The Subliminal Glasses come with various graphic messages that you place inside the special subconscious lenses. The inventor suggests you won’t even notice them after a while. So next time you want to cut down on your vices, or smile more it’s time to stare through your Subliminal Glasses and go to that happier place.

A

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C

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C

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Graphic Image Disk

Glass Frame

Image Vision Range

Temple

Lens

Image DiskImage Disk

STOP DRINKING

STARTSMILING

#3:#2:

MOHAWK FINE PAPERS * SOLUTIONS

Bad Habits

Getting rid of bad habits can be very difficult. There’s everything from pills and patches to therpy and hypnosis. There are many vices and unwanted behaviors out there and everyone has their own.

PROBLEM NO 7

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GETTING STARTEDBefore you file for a patent it is important to understand a little about the process. It is possible that someone has had your idea, patented it and not done anything with it, thus the importance of a thorough patent search. It is also possible that someone may have already filed for a patent on your invention but it is still in the patent pending process. If it has already been patented you can find out about it. If it is in the patent pending process you must decide if you want to proceed with your own patent application hoping that you are the first. Patent pending applications are made public after 18 months if the inventor has not specifically indicated that he or she does not wish to have it made public, and they are not filing for any foreign patents. For the first 18 months after a patent has been applied for the patent pending applications are not made public so there is no way to find out if one is already in the system. If your idea is great enough, your enthusiasm is great enough, the potential profit margin is great enough and your possible market is large enough, you may decide that you want to try for a patent. Only you can make that judgment call after you have conducted the most thorough patent search you possibly can.

HOW TO FILE A PATENT

It is recommended to hire a patent attorney to do it for you if you can. Sometimes people plan to find the existing patent that is the closest to yours and use it as a sort of template to go by. In most cases, that would be a big mistake. Patent attorneys are able to write the claims in such a way that it makes your patent much stronger than it would have been if you do it your self. Scrimping on the attorney fees can have cost you dearly in the value of your final patent. It is our understanding that most patent attorneys allow clients to pay fees as they come due and as work progresses on the patent. Many patent attorneys do not charge at all for the first visit with them when they evaluate the patent ability of your invention. Check to be certain that this is their policy, however, before scheduling an appointment.>>>>>>The second way to file for a patent is to use a patent agent. They are as qualified as patent attorneys to draw up and file your patent application (Patent Agents and Patent Attorneys have to pass the same test on their competency). Patent agents are not attorneys, however and could not represent you in court. Patent agents are usually substantially less expensive than patent attorneys.>>>>>>The third way to file for your patent is to do it yourself. You could check out the patent writing software. There is a user-friendly software program that guides you through the steps and even has a patent attorney look over your application before you submit it to the U. S. Patent and Trademark Office. You can find it listed on the UIAUSA.com website. We list another patent writing software, Patent Ease, on our Helpful Books page. Finally, you may choose to write and file for your patent yourself. If you choose this last option we would encourage you to get the book Patent It Yourself by David Pressman. Also, if you do choose to patent it yourself we would suggest that you have an attorney look over your application before you submit it. They will often do that for a reasonable fee.

HIRE A PATENT ATTORNEY

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Patent attorneys are able to write the claims in such a way that it makes your patent much stronger than it would have been if you do it your self.

They are as qualified as patent attorneys to draw up and file your patent application and are usually less expensive than patent attorneys.

There is a user-friendly software program that guides you through the steps and even has a patent attorney look over your application before you submit it to the U. S. Patent and Trademark Office.

DO IT YOURSELF

#3:

USE A PATENT AGENCY

#2:

MOHAWK FINE PAPERS * SOLUTIONS

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Wrist Nose Wipe

This troublesome sequence often leads skiers, especially children, to use such wiping expedients as the sleeves of the jackets. This invention provides tissue right on your wrist, avoiding activity interruption or getting snot on your sleeve.

*Sniff

A

B

C

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MOHAWK FINE PAPERS * SOLUTIONS

Nose Drip

Nose drip is a frequent occurrence to cold weather outdoor activity of skiing. This requires frequent wiping of the nose or face by facial tissues or the like. This makes it inconvenient for a skier to stop, retrieve tissues from a pocket, use it and return it to the pocket for later disposal.

PROBLEM NO 8

*Sniff

A

B

C

Pop-up Lid

Tissue Pad

Adjustable Wrist Band

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PA

PE

RLIN

ES

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BECKETT

Cambric

Concept

Enhance

Expression

Ridge

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MOHAWK FINE PAPERS * SOLUTIONS

STRATHMORE

MOHAWK

Elements

50/10

Brights

BriteHue

Carnival

Color Copy

Feltweave

Genesis

Knightkote

Kromekote

Navajo

Nekoosa

Opaque

Options

Passport

Pegasus

porPhoto

Proterra

Renewal

Skytone

Superfine

Synergy

Unltrafelt

Via

Loop

Grandee

Pastelle

Writing

Script

Mohawk offers a forward-looking product line that includes some of the best known brands in the industry: Strathmore, an internationally recognized name in corporate identity papers; Beckett, featuring unprecedented environmental benefits in five extraordinary finishes; Mohawk Superfine, the industry standard for traditional uncoated printing paper.

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PR

OD

UC

TIO

NBindingMohawk Solutions, Coral100 lb. TextSmooth Finish

Mohawk Solutions, Coral80 lb. CoverSmooth FinishFour color process

18_19Mohawk Solutions, Natural80 lb. CoverSmooth FinishFour color process

06_07

INTERIORPAGES

COVER

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Mohawk Solutions, Blu Ice 70 lb. TextSmooth FinishFour color process

10_11Mohawk Solutions, Ivory70 lb. TextSmooth FinishFour color process

20_21Mohawk Solutions, Ivory80 lb. CoverSmooth FinishFour color process

26_26

Mohawk Solutions, Blue Ice 80 lb. CoverSmooth FinishFour color process

36_37Mohawk Solutions, Carrara White100 lb. TextSmooth FinishFour color process

12_13

PrinterEpson Stylus Photo 1400

ComputerMacBook Pro, Mac OS X Version 10.4.11

Computer ProgramAdobe InDesign CS3, Adobe Photoshop CS3, Illustrator CS3

GENERAL

MOHAWK FINE PAPERS * SOLUTIONS

TypefacesHelvetica Round, Helvetica Neue (Designed by Max Miedinger, Linotype) Caecilla (Designed by Peter Matthias Noordzij, Linotype)

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