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Eurasia.com 20121Vision for a Sustainable Future in Telecommunications and IT Data CentresEnzo AdamoDirector\StrategistManaging Principal MEMA & Italy Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 2 Climate change is the greatest threat to our common future. We have a very short period of time to tackle the problem before it becomes irreversible and out of control. A lot of progress has been made, but we must now go further, faster and turn targets into real changeClimate change is the greatest threat to our common future. We have a very short period of time to tackle the problem before it becomes irreversible and out of control. A lot of progress has been made, but we must now go further, faster and turn targets into real changeChris Huhne, Secretary of State for Energy & Climate Change UK (May 2010). Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 3

CIOs ChallengesOutcomeIT capacity and availability. Drives facility suitability decisionsFaster business performanceIntegrate & convergeIncreasing construction and power costsEffective growth and efficiency plansNeed for greater flexibility Challenges conventional thinkingDo more with less Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 4

CIOs Legislative PressuresOutcomeImprove Energy Efficiency. Reduce Carbon Footprint to ZeroMetricsPUE & DiCEPublishing of League Tables.Publicise Company Performance Financial Buying AllowancesImposed PenaltiesEnergy demands > supply capabilities Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 5CIOs Infrastructure ProblemsTechnology ServicesKeep my technology running. Always OnMake efficient use of my infrastructure resources.Energy and Resource EfficientTransform my infrastructure for the future.Converged and VirtualizedSimplify and integrate my business communications. Unified and ConnectedBusiness demands outpacing capabilities

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 6VisionTo Create a Data Centre that consumes NET ZERO energy from non renewable sources over its entire lifecycle, from initial resources extraction and manufacturing through operation and end-of-life reclamation

HP LABS Vision And Sustainability Mission Statement Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 7Factors Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 8Water Damage- Flooding- Leaking pipePower Failure- Blackout/Brownout- UPS failureForce of Nature- Flooding- Hurricane- Tornado- EarthquakeFireTelecommunications FailureMajor IT Equipment Failure- Processor failure - Storage failureHuman Interference- Operator error- Sabotage- Employee strikes- Viruses- Fraud - TerrorismRisk ProfileAutomation removes most of the human interference issues. Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 9Sustainable Data CentreBuilt Infrastructure Design Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 10Hyper Scaled Low Power ServersSuper-dense servers based on Intel low-power Xeon and Atom chips and Advanced Micro Devices low-power x86 processors as well as multiple suppliers of ARM-based server chips.

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 11

HP RedstoneSingle-height ProLiant Half 2U tray server providing 72 Sever nodesHyper Scaled Low Power Servers

HP RedstoneThe trays slide into the 4U version of the ProLiant SL6500 chassis providing 288 sever nodes Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 12A half rack of Redstone machines and their external switches implementing 1,600 server nodes has 41 cables, burns 9.9 kilowatts, and costs $1.2m.

A more traditional x86-based cluster doing the same amount of work would only require 400 two-socket Xeon servers, but it would take up 10 racks of space, have 1,600 cables, burn 91 kilowatts, and costs $3.3m. The big, big caveat is, of course, that you need a workload that can scale well on a modestly clocked (1.1GHz or 1.4GHz), four-core server chip that only thinks in 32-bits and only has 4GB of memory.Paul Santeler VP/GM Hyperscale Business Group at HP Hyper Scaled Low Power Servers Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Converged InfrastructureArchitecture For The Next Decade

Virtual Resource PoolsA common modular infrastructure of virtualized server, storage, and I/O resources

Data CenterPower ManagementIntelligent energy management across systems and facilities

FlexNetworkArchitectureConverged networking architecture that spans from the virtualized data center to the virtual workplace with integrated security

Matrix Operating EnvironmentA common management platform to manage and automate from infrastructure-to-application Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential13

Converged InfrastructureThe Storage Architecture For The Next DecadeDynamic Optimization

Thin ProvisioningMesh-Architecture

T800Technology to maximize storage utilizationAutomatically optimizes using multiple classes of storageWorkload management and load balancingAdvanced shared-memory architectureVirtual Domains

Multi-tenancy for service providers and private cloudsAutonomic Storage Tiering

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential14Simplified and integrated Virtualized Networks

IRFIRFIRFOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPOSAPPSingle-device managementAll links utilized

Seamless recovery85%Complexity reductionIntelligent Resilient Framework (IRF) Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Another innovative capability in the HP data center networking arsenal is Intelligent Resilient Framework - or IRF. IRF runs standard on nearly the entire line of A-series switching platforms - no licensing hassles. In a nutshell, IRF is an incredibly powerful switch virtualization technology that allows customers to simultaneously streamline management, improve performance, and enhance network availability.

Before we describe IRF further lets talk about how the competition builds data center networks. Legacy networks were built with old technologies like spanning tree and virtual router redundancy protocol - or VRRP. While these tools work fine for small-scale, lower performance environments, they hold up the show in highly virtualized data center environments.

First, customers are stuck with the old switch-by-switch management model. In a large scale solution we might be talking about hundreds of discrete devices - to configure, patch, and maintain. Next those old tools dont do a good job of using all the performance capacity that would otherwise be available to the network. We all know about dead links in spanning tree configurations. In the data center that model is a non-starter - we need to use all the capacity weve got! Lastly, the sheer complexity of legacy network designs mean that these protocols dont bounce back from device and link failure as quickly as necessary. Downtime is the enemy of any business - and downtime in the data center can really impact business operations.

With IRF customer can overcome ALL these limitations. First IRF give customers single IP mgmt of multiple physical switches - up to nine A-series fixed port switches and two A-series modular switches. This significantly reduces management complexity and streamlines operations. Now, there is nothing new about single IP mgmt - any stacking technology worth paying for provides this. But IRF goes beyond traditional stacking by allowing customers to fully utilize ALL links in the network design. Fully utilized pipes mean higher performance - plain and simply. Lastly IRF provides for reliable millisecond-scale recovery from link and device failure.

When you step back from the technology specifics you get in touch with what IRF enables at the network level - flatter network designs and higher performance, direct server-to-server connections. Now Virtual Machines have direct, high performance paths between servers and customers can build flatter, simpler, more scalable network designs.

When you think of traditional networks built with old tools you get a four-stop flight with security checks at every stop. With IF, think of a direct flight with ONE security check.

20 March 2012HP Confidential1516Monitoring & Management SystemsBMS + Security + Life System MonitoringServer Power ManagementApplication and Network ManagementUtility and Rack Power management

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here Server Power Monitoring & ManagementPower and cool only whats in use or running hot

Balanced ModeHigh Efficiency Mode

32 Smart Temp. Sensors

Auto fan and I/O controlRegulate CPU clock speed based on workload intensityOptimum power efficiency even under light loadsPower Supply High Efficiency ModeIntelligent Fan and I/O ControlPower Regulation Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential17Application and Network Monitoring & Management

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential18Utility Power Monitoring & Management

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential19BMS + Security + Life System Monitoring

Data Center Fire Alarm Systems Data Center BMSData Center Security SystemsData Center Main System Integrated management SystemTo Rack environmental & Utility Power Management Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential20Built Infrastructure Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential21

22Free CoolingASHRAE Environmental Conditions for a Class A1 Enterprise Data Center

Allowable 15 32 Deg C, 20 - 80% RH --------------------------------------------ASHRAE TC 9.9 2011 Thermal Guidelines for Data Processing Environments Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 23Power Conversion

X86 ServersAC72-74%UPS Room AC DC - ACData Center PDU (208 ac)Actual AC Distribution PracticePower InUtility 380 415v AC (ROW)X86 Servers

HVDC80-88%Industry Discussed HVDC Distribution

x86 Servers

UPS RoomAC - DC

HVDC to the loadUtility Power In380 415v AC (ROW)

Blade System (c-Class)w/ Thermal Logic Technology

N+N Pooled PowerDynamic Power SaverImproved EfficiencyLine-InteractiveUPS and PDR

AC Distribution today with BladesUtility Power In380 415v AC (ROW)AC83-85% Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 24Intelligent Control

R E C L A I MR E D U C EE X T E N D

Building SystemsUtility power ManagementServer Power ManagementApplications & NetworkIntelligent Management System Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 25Renewable & Waste Energy RecoveryReturn heat plus solar heated water can be used to power micro steam turbinesSome return air can be used to improve inlet air quality using Heat wheels Photo Voltaic panelsDue to localization, cooling of Data room space is not so essentialReturning hot air from Data Room heats water and used to power Adsorption Chillers Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here

Solar produced Super Heated Steam

Mojave dessert354 MWe total capacity

1,600 acres (6.5 km2)

936,384 parabolic mirrors extending over 229 miles (370 km)

30 MW construction cost $90 million in 2002

OPEX $3 million per year (4.6 cents per kilowatt hour)

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here 20 March 2012HP Confidential2627

Adsorption Chillers

This process uses a source of heat to provide the energy needed to drive the cooling process.AdsorptionThe absorption cooling cycle can be described in three phases:

Evaporation: A liquid refrigerant evaporates in a low partial pressure environment, thus extracting heat from its surroundings the refrigerator.

Absorption: The gaseous refrigerant is absorbed dissolved into another liquid - reducing its partial pressure in the evaporator and allowing more liquid to evaporate.

Regeneration: The refrigerant-laden liquid is heated, causing the refrigerant to evaporate out. It is then condensed through a heat exchanger to replenish the supply of liquid refrigerant in the evaporator.

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here An absorption refrigerator is a refrigerator that uses a heat source (e.g., solar, kerosene-fueled flame, waste heat from factories or district heating systems) to provide the energy needed to drive the cooling system. Absorption refrigerators are a popular alternative to regular compressor refrigerators where electricity is unreliable, costly, or unavailable, where noise from the compressor is problematic, or where surplus heat is available (e.g., from turbine exhausts or industrial processes, or from solar plants).For example, absorption refrigerators powered by heat from the combustion of liquefied petroleum gas are often used for food storage in recreational vehicles. Absorptive refrigeration can also be used to air-condition buildings using the waste heat from a gas turbine or water heater. This use is very efficient, since the gas turbine produces electricity, hot water and air-conditioning (called trigeneration).Both absorption and compressor refrigerators use a refrigerant with a very low boiling point (less than 0 F/18 C). In both types, when this refrigerant evaporates (boils), it takes some heat away with it, providing the cooling effect. The main difference between the two types is the way the refrigerant is changed from a gas back into a liquid so that the cycle can repeat. An absorption refrigerator changes the gas back into a liquid using a different method that needs only heat, and has no moving parts.[1] The other difference between the two types is the refrigerant used. Compressor refrigerators typically use an HCFC or HFC, while absorption refrigerators typically use ammonia or water.27Eurasia.com 201228Q&AEnzo AdamoDirector\StrategistManaging Principal MEMA & ItalyMobile No +971 56 1297481enzo.adamo@hp.com Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Confidentiality label goes here