EU Referendum Survey - WordPress.com · EU Referendum Survey ONLINE Fieldwork : 10th - 12th July...

RegionSocial ClassAgeGenderWales &North

Scot-SouthEng-Mid-SouthlandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal

17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

70109193227218165157246250164112132152128130434384817There should be a40%38%38%43%43%36%37%42%46%39%37%39%40%40%54%42%39%41%second referendum on

the terms of the exitdeal

5089148143152147112166156156113104897248235347582There should not be a29%31%29%27%30%32%27%29%29%37%38%31%23%22%20%23%35%29%second referendum on


54911621601401501521691351017510514112263354252607Don't know31%31%32%30%27%32%36%29%25%24%25%31%37%38%26%35%26%30%

EU Referendum SurveyONLINE Fieldwork : 10th - 12th July 2015

Absolutes/col percents

Table 1

Q1. As you may be aware, there is to be a referendum on continued British membership of the European Union.If the British public vote for Britain to leave the EU, it is likely that there will be a negotiation between the government and theEU which defines both the terms of our exit, and the nature of Britain's subsequent relationship with the rest of the EU.In the event of a British exit, do you think ....Base: All respondents

Prepared by ICM Unlimited - Confidential

Vote in 2015 General ElectionUK

IndepenPreferScottishLiberaldencenot toDon'tDid notAnotherGreenPlaidNationalDemocrat/PartyConservsayknowvotepartyPartyCymruParty/SNPLiberal(UKIP)LabourativeTotal

332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

748184163057106214264817There should be a19%17%36%48%48%53%39%43%45%40%42%41%second referendum on


62413203193183173201582There should not be a16%8%18%17%23%27%25%24%35%33%32%29%second referendum on


23191046252284348143166607Don't know65%76%46%36%29%21%36%33%20%27%26%30%



Table 1

Q1. As you may be aware, there is to be a referendum on continued British membership of the European Union.If the British public vote for Britain to leave the EU, it is likely that there will be a negotiation between the government and theEU which defines both the terms of our exit, and the nature of Britain's subsequent relationship with the rest of the EU.In the event of a British exit, do you think ....Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

3385127135143140121132131113102102846161248275523More likely to vote to19%29%25%25%28%30%29%23%24%27%34%30%22%19%25%24%28%26%leave the EU in the

first vote

213961716846579661382533524368126134260Less likely to vote to12%13%12%13%13%10%13%16%11%9%8%10%14%13%28%12%14%13%leave the EU in the

first vote

8910921622322119115924426321813215315313070420436857No difference one way51%38%43%42%43%41%38%42%49%52%44%45%40%40%29%41%44%43%or the other

315610010078858511087524153918742229137366Don't know18%20%20%19%15%18%20%19%16%12%14%16%24%27%17%22%14%18%



Table 2

Q2. If it is known in advance that there would be a second referendum on the terms of leaving the EU, would you be...Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

145331721521126105176523More likely to vote to2%15%23%20%19%16%19%16%53%20%28%26%leave the EU in the

first vote

93124205101269980260Less likely to vote to24%12%5%26%24%40%12%9%2%19%13%13%leave the EU in the

first vote

112926355357389236271857No difference one way33%8%41%37%41%45%45%56%38%45%43%43%or the other

151668314-18251690102366Don't know41%65%30%18%16%-23%19%7%17%16%18%



Table 2

Q2. If it is known in advance that there would be a second referendum on the terms of leaving the EU, would you be...Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

941523032953561912303654142521711812352131476015991200Yes54%53%60%56%70%41%55%63%77%60%57%53%62%67%61%59%61%60%

8013720023515427119221712716913016014610894422384806No46%47%40%44%30%59%45%37%23%40%43%47%38%33%39%41%39%40%



Table 3

Have you taken a foreign holiday in the last 3 years?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1614111743941921303154221200Yes45%59%49%41%50%81%53%70%55%59%67%60%

1910115104323739107215208806No55%41%51%59%50%19%47%30%45%41%33%40%



Table 3

Have you taken a foreign holiday in the last 3 years?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

526810514016313086170141253266103119182247280527Single30%24%21%26%32%28%20%29%26%6%11%19%27%37%76%24%29%26%

93185335344286241307332363302207244252193456296151244Married or co-habiting54%64%67%65%56%52%73%57%67%72%69%72%66%60%19%61%63%62%(including civil

partnership)

273156445588256535946130245-13183214Widowed, separated or16%11%11%8%11%19%6%11%7%22%20%9%6%2%-13%8%11%divorced

25726231421-2231417522Refused1%2%1%*1%1%1%2%**-*1%1%6%2%1%1%



Table 4

Marital StatusBase: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1512784423223044138137527Single43%51%35%27%49%28%29%23%19%26%22%26%

14101181038746861583314261244Married or co-habiting40%40%52%64%44%65%59%65%66%62%68%62%(including civil

partnership)

41241411014335567214Widowed, separated or12%5%11%9%4%6%12%10%14%10%11%11%divorced

116-3--226122Refused4%4%3%-3%--2%1%1%*1%



Table 4

Marital StatusBase: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

55106166173162118137183225282142107454244329333662Owned outright -31%37%33%33%32%25%33%31%41%67%47%32%12%13%18%32%34%33%without mortgage

579017620017988173217224528414121313873350351702Owned with a mortgage32%31%35%38%35%19%41%37%41%12%28%41%56%43%30%34%36%35%or loan

3028746069137535615584351422937131130261Rented from the council17%10%15%11%13%30%12%10%3%14%14%15%11%9%15%13%13%13%

1415263119432130111415152220185748105Rented from a housing8%5%5%6%4%9%5%5%2%3%5%4%6%6%8%6%5%5%association

134253536967337951141722488246127103230Rented from someone8%15%11%10%13%14%8%14%9%3%6%7%13%25%19%12%10%11%else

689131210417151-3111022291846Rent free3%3%2%2%2%2%1%3%3%*-1%3%3%9%3%2%2%



Table 5

TenureBase: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

65366155214896160264662Owned outright -18%22%16%35%18%40%27%37%40%30%42%33%without mortgage

147766256324767177244702Owned with a mortgage40%28%34%39%30%51%41%36%28%33%39%35%or loan

5344114-1314408443261Rented from the council15%14%19%8%17%-16%10%17%16%7%13%

1316-5-56153816105Rented from a housing1%11%7%-5%-7%5%6%7%2%5%association

74452231515146451230Rented from someone20%17%20%12%26%9%6%11%6%12%8%11%else

221014-2*681246Rent free5%9%4%7%4%-2%*3%1%2%2%



Table 5

TenureBase: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

6610120218313224818016491236162135933323345339684Under 1638%35%40%35%26%54%43%28%17%56%54%40%25%10%10%34%34%34%

386892120108871101329895599380663323119542617-1822%24%18%23%21%19%26%23%18%23%20%27%21%21%13%23%20%21%

418313014318569841762526264821491636128230058219-2424%29%26%27%36%15%20%30%47%15%21%24%39%51%25%28%31%29%

9122021271372248911143126-41499025-345%4%4%4%5%3%2%4%9%2%4%4%8%8%-4%5%4%

3*4-57-251-48--4101335-442%*1%-1%1%-*1%*-1%2%--*1%1%

--2-4--33213---51645-54--*-1%--1%1%**1%---***

--*-1---11*----1-155-64--*-*---***----*-*

------------------65+------------------

141232393620275431--25121147656132Still in full time8%4%6%7%7%4%6%9%6%--*1%4%47%7%6%7%education

--1-32-2--1111-134Never had any full time--*-1%*-*--****-***education

364947511361259318926Don't know1%2%1%2%1%1%1%2%1%1%*1%1%3%1%2%1%1%

16151551181488259117202242Refused*2%3%3%1%2%2%2%1%2%1%1%2%3%3%2%2%2%

18.6818.4118.5418.4019.7817.5817.5119.0320.6617.4517.7718.7019.9120.5119.0018.7418.9018.82Mean

4.273.294.513.085.043.862.474.164.784.253.724.734.423.092.284.354.024.19Standard deviation

0.340.200.210.140.220.190.160.200.180.210.210.250.230.180.260.140.140.10Standard error



Table 6

At what age did you finish your full time education?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

968631122930116196197684Under 1625%23%38%19%12%14%37%23%49%37%31%34%

745441622224578215342617-1820%18%24%27%18%16%29%18%24%15%24%21%

6640235713583716521458219-2417%23%18%15%41%60%17%44%15%31%34%29%

1-11111147616329025-344%-5%8%12%10%5%6%2%3%5%4%

--1-2-32*331335-44--1%-2%-3%1%***1%

-------1141645-54-------1%*1%**

--*------1-155-64--*------*-*

------------65+------------

7626111-6564619132Still in full time19%23%12%7%12%-8%3%3%9%3%7%education

--------2114Never had any full time--------1%***education

-253---246426Don't know-7%2%18%---2%2%1%1%1%

61312--3811742Refused16%6%1%5%2%--2%3%2%1%2%

18.2618.1318.2619.0720.8920.6118.5719.9617.5218.8518.9918.82Mean

3.212.404.023.624.803.914.884.643.594.623.724.19Standard deviation

0.670.620.291.050.521.300.590.400.240.210.150.10Standard error



Table 6

At what age did you finish your full time education?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

90162283289215329286274149252199205190100925315081039Secondary school, high52%56%56%55%42%71%68%47%28%60%66%60%50%31%38%52%52%52%school, NVQ levels 1 to

3, etc.

55871341471797675206244131759113212251296305601University degree or32%30%27%28%35%16%18%35%45%31%25%27%35%38%21%29%31%30%equivalent professional

qualification, NVQlevel 4, etc.

1933465882242470120242236497929122117238Higher university11%11%9%11%16%5%6%12%22%6%7%11%13%24%12%12%12%12%degree, doctorate, MBA,

NVQ level 5, etc.

7216172211181224--11656402465Still in full time4%1%3%3%4%2%4%2%4%--**2%23%4%2%3%education

11886996*846133121224No formal education1%*2%1%1%2%2%1%*2%1%2%*1%1%1%1%1%

34161061391536138119221739Refused2%1%3%2%1%3%2%3%1%1%*1%2%3%4%2%2%2%



Table 7

What is the highest educational level that you have achieved to date?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

199148828342501442733141039Secondary school, high53%38%65%46%32%30%54%38%61%52%50%52%school, NVQ levels 1 to

3, etc.

37356314225963153219601University degree or10%30%15%34%36%35%29%45%26%29%35%30%equivalent professional

qualification, NVQlevel 4, etc.

72222184815196278238Higher university20%10%10%15%21%35%11%12%8%12%12%12%degree, doctorate, MBA,

NVQ level 5, etc.

1111-8-45323965Still in full time3%4%5%-10%-6%3%1%4%1%3%education

1-5-----88224No formal education4%-2%-----3%1%*1%

44612-12111839Refused10%18%3%5%2%-1%1%*2%1%2%



Table 7

What is the highest educational level that you have achieved to date?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

1602614554914714343755294993822893193673081749768621838NET: Yes half or more92%90%90%93%92%94%89%91%92%91%96%94%96%96%72%95%88%92%

96140257270284274192309271210153192208188966543931047Yes, solely55%48%51%51%56%59%46%53%50%50%51%56%55%59%40%64%40%52%responsible

29631161061007895118123866683896424215198413Responsible for more17%22%23%20%20%17%23%20%23%21%22%24%23%20%10%21%20%21%than half (but not

all)

345882116878288102105867044695553107271378About half20%20%16%22%17%18%21%18%19%20%23%13%18%17%22%10%28%19%

14284938382846524239122115136748121168NET: Less than half8%10%10%7%8%6%11%9%8%9%4%6%4%4%28%5%12%8%

11212931231928363233918810382887115Less than half6%7%6%6%5%4%7%6%6%8%3%5%2%3%16%3%9%6%

382071591816107346429193353None - someone else2%3%4%1%3%2%4%3%2%2%1%1%2%1%12%2%3%3%does it



Table 8

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

2723198167711711182254825881838NET: Yes half or more77%96%88%100%89%100%91%90%95%91%93%92%

13151081141440671252913321047Yes, solely38%62%48%65%48%35%51%51%52%55%53%52%responsible

104404132113250113135413Responsible for more29%16%18%23%15%16%14%24%21%21%21%21%than half (but not

all)

3450223620205178121378About half10%17%22%12%27%50%25%15%21%15%19%19%

8128-9-712124842168NET: Less than half23%4%12%-11%-9%10%5%9%7%8%

4-19-7-61092337115Less than half12%-8%-8%-7%8%4%4%6%6%

419-2-13325553None - someone else11%4%4%-3%-1%2%1%5%1%3%does it



Table 8

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

4540104841331674812863655563827764201205405None26%14%21%16%26%36%11%22%12%16%18%18%21%24%27%20%21%20%

7711821322419820618223520822613112813712978426405831145%41%42%42%39%45%43%40%38%54%44%38%36%40%33%42%41%41%

3511514716013074146170198109811071369361297291588220%40%29%30%25%16%35%29%37%26%27%31%36%29%25%29%30%29%

171639624916454873213443262237100831823+10%5%8%12%10%3%11%8%14%5%11%13%7%7%15%10%8%9%



Table 9

How many cars are there in your household?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

7978432116304012564405None21%35%34%24%37%9%21%23%17%24%10%20%

2088852533346117217268831158%32%39%32%29%24%42%35%49%41%43%41%

86463248195052143230588221%24%20%17%27%67%25%38%22%27%37%29%

-21345-952946681823+-9%6%27%6%-12%4%12%9%11%9%



Table 9

How many cars are there in your household?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

1692784784834374193985384904132963163452732029439021845White97%96%95%91%86%91%94%93%91%98%98%93%91%85%84%92%92%92%

372044673423364964242744356972141NET: Non-white2%3%4%8%13%7%5%6%9%1%1%7%7%14%14%7%7%7%

*4814328411542512517Mixed*1%2%*1%1%1%1%1%**1%1%*2%1%1%1%

119273719151525419142422393574Asian or Asian British1%*2%5%7%4%4%3%5%1%*3%4%7%9%4%4%4%

--191453710-*1083481625Black or Black British--*2%3%1%1%1%2%-*3%2%1%2%1%2%1%

23171072491--215491322Chinese1%1%*1%2%1%1%1%2%*--1%5%2%1%1%1%

--*-2--2*-1*-1-*23Other ethnic group--*-*--**-**-*-***

24626817321*84411920Prefer not to say1%1%1%*1%2%*1%*1%**2%1%2%1%1%1%



Table 10

To which of the following ethnic groups do you consider you belong?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

2919201167511761242344675931845White82%76%89%95%87%100%99%95%98%88%94%92%

2320111-1535935141NET: Non-white6%14%9%5%13%-1%4%1%11%6%7%

--4-3----9217Mixed--2%-4%----2%*1%

2111-7--41321674Asian or Asian British6%4%5%-8%--3%*6%2%4%

--21---1113725Black or Black British--1%5%---**2%1%1%

-22-1-1-16922Chinese-10%1%-1%-1%-*1%1%1%

--1-------13Other ethnic group--1%-------**

425----214120Prefer not to say12%10%2%----2%*1%*1%



Table 10

To which of the following ethnic groups do you consider you belong?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

71126195240250971963112782211418827321472344539883Working full time (30+41%44%39%45%49%21%47%53%51%5%38%55%72%67%30%34%55%44%hrs a week)

19406463554276695330395343443118457241Working part time (8-2911%14%13%12%11%9%18%12%10%7%13%16%11%14%13%18%6%12%hrs a week)

1512232623561321811423182320395998Not working but seeking8%4%5%5%5%12%3%4%1%*5%7%5%7%8%4%6%5%work or temporarily

unemployed/sick

813191215481137124217610313768Not working/Not seeking5%5%4%2%3%10%3%*1%*8%6%2%2%4%3%4%3%work

1125383730116135612019--1-9644140Retired on state6%9%8%7%6%25%3%1%1%28%6%--*-9%5%7%pension ONLY

2447898575286097135242716---128192320Retired with a private14%16%18%16%15%6%14%17%25%57%24%2%---13%20%16%pension

9928363018204825--1311967338111Student5%3%5%7%6%4%5%8%5%--*1%4%40%7%4%6%

1817493132573129296214936231212917146House person/Housewife/10%6%10%6%6%12%7%5%5%1%7%14%9%7%5%13%2%7%Househusband



Table 11

Which of the following best describes your current working status?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1511896379275792238301883Working full time (30+44%43%39%39%43%80%35%44%39%45%48%44%hrs a week)

6528316-912227665241Working part time (8-2916%20%12%16%19%-11%9%9%14%10%12%hrs a week)

3119110-948301298Not working but seeking9%4%8%5%12%-11%3%4%6%2%5%work or temporarily

unemployed/sick

229-1-4511211168Not working/Not seeking6%7%4%-1%-5%4%5%4%2%3%work

-117-11511253544140Retired on state-3%8%-1%9%6%9%10%7%7%7%pension ONLY

311353111245658145320Retired with a private8%4%6%32%3%6%15%19%23%11%23%16%pension

5321-11-4563918111Student14%12%9%-12%-5%3%3%7%3%6%

1230181812183234146House person/Housewife/3%6%13%8%9%5%10%9%7%6%5%7%Househusband



Table 11

Which of the following best describes your current working status?Base: All respondents




9616025528833214817333747354158265333250715895421131Unweighted base

90166259303305139273380332521522413172581045285951123Weighted base

4252823217164730617291719134655101Owner manager or5%15%11%8%7%5%6%12%9%11%11%12%5%7%13%9%9%9%proprietor

*1477-231521274361420Managing director or1%1%1%2%2%-1%1%4%4%1%1%2%2%3%1%2%2%managing partner

11-43--44-4*13-448Board level director or1%1%-1%1%--1%1%-2%**1%-1%1%1%partner

--125--35-*33-2258Director - not board--**2%--1%1%-*1%1%-2%*1%1%level

-356131-619-62126-141327Senior management-2%2%2%4%1%-2%6%-4%1%4%2%-3%2%2%

122030305721137991212275132155495149Middle management14%12%12%10%19%1%4%10%30%23%8%11%16%12%14%10%16%13%

7122325276153439292428302336194Management8%7%9%8%9%5%6%9%12%3%6%10%9%12%2%6%10%8%

3411137-5141824117121181937Executive3%2%4%4%2%-2%4%5%5%2%5%2%5%1%3%3%3%

234251749719511595983648879018181107288Office worker, clerical25%25%20%24%32%13%19%42%18%16%23%20%28%35%17%34%18%26%or office junior

13213447235850227322342923275978137Unskilled manual worker14%13%13%15%8%42%18%6%2%6%15%14%9%9%26%11%13%12%

121637301510811537243632822387110Craftsman, tradesman,13%10%14%10%5%8%30%4%1%14%16%15%10%3%2%4%15%10%etc.

57131182015735698107281745Support functions -6%4%5%4%3%14%6%2%1%9%4%4%3%4%7%5%3%4%e.g. cleaner, security

guard, etc.

101522322115272730512153420145941100Other11%9%9%11%7%11%10%7%9%9%8%6%11%8%14%11%7%9%



Table 12

What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time




1915119759636801063283561131Unweighted base

2115117953936691143143661123Weighted base

1-8411-*10102530101Owner manager or7%-7%46%21%-1%15%9%8%8%9%proprietor

-22----124920Managing director or-14%1%----2%1%1%2%2%managing partner

--------1258Board level director or--------1%1%1%1%partner

-2-----1-328Director - not board-12%-----2%-1%1%1%level

--2-1--3461127Senior management--1%-2%--5%3%2%3%2%

111315451094456149Middle management3%3%11%6%10%44%13%14%8%14%15%13%

317-22289253694Management15%5%6%-3%21%5%12%8%8%10%8%

--2-2-231101737Executive--2%-3%-6%4%1%3%5%3%

442931235182375111288Office worker, clerical21%26%25%34%23%31%15%26%20%24%30%26%or office junior

212313-64204333137Unskilled manual worker11%8%19%14%6%-18%6%18%14%9%12%

418-5-65213723110Craftsman, tradesman,18%7%7%-9%-16%8%18%12%6%10%etc.

116-5-3*713945Support functions -2%9%5%-10%-9%*6%4%2%4%e.g. cleaner, security

guard, etc.

5218-6*6572722100Other23%16%15%-12%5%17%7%6%9%6%9%



Table 12

What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

1322173693713793562994223904162782151671991917327351467No76%75%73%70%74%77%71%72%72%99%92%63%44%62%79%72%75%73%

40701291481259911715014822112621111737277236513NET: Yes23%24%26%28%25%21%28%26%27%1%7%37%55%36%15%27%24%26%

122935645939406953--1670813312476200Yes: Aged under 57%10%7%12%12%8%9%12%10%--5%18%25%14%12%8%10%

162652526334466268-22810962810999209Yes: Aged 5-109%9%10%10%12%7%11%11%13%-1%8%29%19%3%11%10%10%

142462594735575856-86699277105102207Yes: Aged 11-158%8%12%11%9%8%14%10%10%-3%19%26%8%3%10%10%10%

13163240202827303521658403-6060120Yes: Aged 16-188%5%6%8%4%6%7%5%6%1%5%17%11%1%-6%6%6%

2261067510432-3513141226Refused1%1%1%2%1%2%1%2%1%1%1%-1%2%5%1%1%1%



Table 13

Do you have any children aged 18 or under?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

2315163958959891873684861467No65%63%72%56%68%76%76%68%79%69%77%73%

86576223193850162141513NET: Yes23%26%25%39%26%24%24%29%21%31%22%26%

1626383512155962200Yes: Aged under 53%26%12%18%9%24%6%9%6%11%10%10%

222519-1119156362209Yes: Aged 5-107%8%11%3%11%-14%14%6%12%10%10%

5-2268-721197248207Yes: Aged 11-1513%-10%36%9%-9%16%8%14%8%10%

4-1414-76213923120Yes: Aged 16-1812%-6%9%5%-9%5%9%7%4%6%

43616--3--426Refused12%12%3%5%6%--2%--1%1%



Table 13

Do you have any children aged 18 or under?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

13122315174313214101114121518493280Up to £7000 (3.5)8%4%5%3%3%9%3%4%1%2%4%4%3%5%8%5%3%4%

2829718054158365215715044292443145117262£7001-£14000 (10.5)16%10%14%15%11%34%9%9%3%17%17%13%8%8%18%14%12%13%

205177794488538644814141493030136135271£14001-£21000 (17.5)11%18%15%15%9%19%13%15%8%19%13%12%13%9%12%13%14%14%

262469636051618248683342402930132111242£21001-£28000 (24.5)15%8%14%12%12%11%14%14%9%16%11%12%11%9%13%13%11%12%

173844595336546754363138523321107104211£28001-£34000 (31)10%13%9%11%10%8%13%11%10%9%10%11%14%10%9%10%11%11%

10325155551853666640322642422184119203£34001-£41000 (37.5)6%11%10%10%11%4%13%11%12%9%11%8%11%13%9%8%12%10%

191736343744253431823372725135588143£41001-£48000 (44.5)11%6%7%6%7%1%10%9%8%4%8%11%7%8%5%5%9%7%

815282835726275491824282695262114£48001-£55000 (51.5)5%5%6%5%7%1%6%5%10%2%6%7%7%8%4%5%6%6%

61613827-141441169718163264469£55001-£62000 (58.5)4%5%3%1%5%-3%2%8%4%3%2%5%5%1%3%4%3%

315201527122345714131212344£62001-£69000 (65.5)2%*1%4%3%1%2%2%4%1%2%2%4%4%1%2%2%2%

6381118341426357111010301646£69001-£76000 (72.5)3%1%2%2%4%1%1%2%5%1%2%2%3%3%4%3%2%2%

235991-918476541101827£76001-£83000 (79.5)1%1%1%2%2%*-1%3%1%2%2%1%1%*1%2%1%

37161421251243361425103243761£83001 or more (86)2%2%3%3%4%*1%2%8%1%2%4%7%3%1%2%4%3%

13405756664953676160313328443515377231Refused7%14%11%11%13%11%13%12%11%14%10%10%7%14%15%15%8%12%



Table 14

What is the combined annual income of your household, prior to tax being deducted?Base: All respondents




17428950352951046242158254142130134138132124110239832006Weighted base

30.3731.4230.5931.8936.8518.1731.7332.5745.7126.6331.2833.8637.9337.0927.7330.7834.3432.60Mean (£'000s)


1.581.210.950.950.990.631.070.890.830.851.171.161.141.251.680.660.710.49Standard error



Table 14





332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1115113-43726980Up to £7000 (3.5)2%6%6%5%15%-5%2%3%5%1%4%

154511011522406161262£7001-£14000 (10.5)1%21%20%3%11%9%20%17%17%11%10%13%

5426310299538666271£14001-£21000 (17.5)14%15%11%17%12%15%11%7%22%16%10%14%

-429211-820246777242£21001-£28000 (24.5)-18%13%11%13%-11%15%10%13%12%12%

3-202132128286064211£28001-£34000 (31)8%-9%14%15%16%15%6%12%11%10%11%

112819*410275664203£34001-£41000 (37.5)2%6%12%8%11%4%6%8%12%10%10%10%

5-5-31818143851143£41001-£48000 (44.5)14%-2%-4%5%11%14%6%7%8%7%

1-11325311132443114£48001-£55000 (51.5)2%-5%16%2%41%3%9%5%4%7%6%

--6--1391163469£55001-£62000 (58.5)--3%--11%4%6%*3%5%3%

-13-2--71102044£62001-£69000 (65.5)-4%1%-2%--5%*2%3%2%

--5-2-421102346£69001-£76000 (72.5)--2%-2%-5%2%*2%4%2%

*-111--2181327£76001-£83000 (79.5)1%-1%7%1%--1%*1%2%1%

--1-2-244123661£83001 or more (86)--*-2%-2%3%2%2%6%3%

1983137-56245869231Refused55%31%14%18%9%-6%4%10%11%11%12%



Table 14





3524226168611771312375306302006Weighted base

31.0220.4926.9233.7726.6539.4230.2236.1426.7131.0738.6932.60Mean (£'000s)


4.173.561.305.492.205.582.441.791.120.890.940.49Standard error



Table 14





17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

173254746345657160-----2411499224118-2410%11%11%14%12%10%16%12%11%-----100%15%9%12%

303961101904944124104----321-19512632125-3417%14%12%19%18%11%10%21%19%----100%-19%13%16%

325298851156382125112---381--16321838135-4418%18%19%16%23%14%19%21%21%---100%--16%22%19%

324997907392919166--341---17216934145-5419%17%19%17%14%20%22%16%12%--100%---17%17%17%

354583746480728267-301----13017130155-6420%15%17%14%12%17%17%14%12%-100%----13%17%15%

28721101061051326889133421-----21520742165+16%25%22%20%21%29%16%15%24%100%-----21%21%21%

47.5248.5948.5145.8645.8751.3746.4544.1547.0070.2459.8250.1539.7029.8720.7745.7448.4547.06Mean


1.231.020.750.770.730.791.000.730.630.220.160.150.150.160.160.530.550.38Standard error



Table 15

What was your age on your last birthday?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1094812437313695424118-2428%37%21%7%28%24%8%3%6%13%9%12%

944641931618208210032125-3425%18%20%23%22%26%21%14%8%15%16%16%

575611911336349711238135-4413%29%25%9%22%9%17%28%14%18%18%19%

523031321125501108934145-5414%7%13%19%15%20%14%19%21%21%14%17%

511746-2013478710030155-6415%4%8%25%6%-26%10%20%16%16%15%

11293521135738517542165+4%6%13%17%6%20%14%27%31%16%28%21%

37.6934.6040.4549.3036.9141.3747.5449.9853.2545.7450.0047.06Mean


2.803.181.094.311.586.241.881.261.030.710.690.38Standard error



Table 15

What was your age on your last birthday?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

9011024327926120619728729320717116921812692-983983Male52%38%48%53%51%45%47%49%54%49%57%50%57%39%38%-100%49%

841802612502492562242952482151301721631951491023-1023Female48%62%52%47%49%55%53%51%46%51%43%50%43%61%62%100%-51%



Table 16

GenderBase: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1979463643368125262329983Male54%30%42%38%42%31%43%52%53%49%52%49%

16171321050844631122693011023Female46%70%58%62%58%69%57%48%47%51%48%51%



Table 16

GenderBase: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

-211669363946573031243230329386179ITV1 Anglia-1%*31%2%8%9%8%11%7%10%7%8%9%13%9%9%9%

9-61-46434427--51217ITV1 Border5%-1%*-1%1%1%1%1%1%1%2%--*1%1%

-522721369687283563656545238139153292ITV1 Central-2%*51%3%15%16%12%15%13%12%17%14%16%16%14%16%15%

-52236160626450454544443522131105235ITV1 Granada-2%44%1%*13%15%11%9%11%15%13%12%11%9%13%11%12%

312403026274104109674255637250155193348ITV1 London1%1%*8%59%13%17%18%20%16%14%16%16%22%21%15%20%17%

-33241795428726461263052341511999218ITV1 Meridian-12%*1%35%12%7%12%12%15%9%9%14%10%6%12%10%11%

1-921-32202615221522111014395494ITV1 Tyne Tees*-18%*-7%5%4%3%5%5%6%3%3%6%4%6%5%

-104-12211838302118161918176938107ITV1 Wales-36%-**5%4%7%5%5%6%5%5%5%7%7%4%5%

-60-5-13122516161314895303565ITV1 West-21%-1%-3%3%4%3%4%4%4%2%3%2%3%4%3%

-75--1191824152212131584522376ITV1 Westcountry-26%--*4%4%4%3%5%4%4%4%3%2%5%2%4%

-117530*5142555852253545232511096206ITV1 Yorkshire-*35%6%*11%10%10%11%12%8%10%12%7%10%11%10%10%

1622-1-413451392632303130178085165STV93%1%-*-9%8%9%7%6%11%9%8%9%7%8%9%8%

---23-112-1-111224UTV---**-***-*-******



Table 17

Which of the following ITV regions do you live in?Base: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1122-11--7174179179ITV1 Anglia3%2%10%-12%--6%7%8%13%9%

--1---1334517ITV1 Border--*---1%2%1%1%1%1%

4238210--154666109292ITV1 Central11%8%17%13%11%--12%20%12%17%15%

8234112--7298954235ITV1 Granada22%7%15%9%14%--5%12%17%9%12%

8427317--233090146348ITV1 London23%15%12%20%20%--17%13%17%23%17%

2530111--16323685218ITV1 Meridian7%22%13%4%12%--13%14%7%13%11%

226-6--313422094ITV1 Tyne Tees6%7%3%-7%--2%6%8%3%5%

22161510-3202525107ITV1 Wales5%7%7%4%6%91%-2%8%5%4%5%

11511--710132665ITV1 West3%6%2%6%1%--5%4%3%4%3%

1-8141-1413112376ITV1 Westcountry2%-4%5%5%9%-11%5%2%4%4%

532838--22186850206ITV1 Yorkshire14%11%12%21%9%--17%8%13%8%10%

231212-77116439165STV4%10%6%4%2%-99%8%3%8%1%8%

-1-2-----1-4UTV-4%-14%-----*-*



Table 17

Which of the following ITV regions do you live in?Base: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

4267117149166---541133676611210460248293541AB24%23%23%28%33%---100%31%22%19%29%32%25%24%30%27%

5395128138167--582-89829112512471295287582C130%33%25%26%33%--100%-21%27%27%33%39%29%29%29%29%

356212212379-421--687291824465224197421C220%22%24%23%15%-100%--16%24%27%21%14%27%22%20%21%

446513612097462---1328092634945256206462DE25%22%27%23%19%100%---31%27%27%17%15%19%25%21%23%



Table 18

Social classBase: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

65474233165040130217541AB16%21%21%21%27%26%21%38%17%24%34%27%

1210629318223365144184582C133%42%28%54%36%74%29%25%28%27%29%29%

13249318-202255110128421C236%9%22%16%21%-26%17%23%21%20%21%

5767114-192576146101462DE15%27%30%8%16%-24%19%32%28%16%23%



Table 18

Social classBase: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

174----443553422835323230178490174Scotland100%----10%8%9%8%7%12%9%8%9%7%8%9%9%

--91--30202515211519111015375491North East--18%--7%5%4%3%5%5%6%3%3%6%4%5%5%

--236--63626051454643483320129107236North West--47%--14%15%10%9%11%15%13%13%10%8%13%11%12%

--177--434043514521343918199582177Yorks & Humber--35%--9%9%7%9%11%7%10%10%6%8%9%8%9%

---186-434847483525321939359888186West Midlands---35%-9%11%8%9%8%8%10%5%12%14%10%9%9%

-106---202037292117162118156839106Wales-37%---4%5%6%5%5%6%5%5%5%6%7%4%5%

---188-3944495638303128372485103188Eastern---36%-9%10%8%10%9%10%9%7%11%10%8%10%9%

----25238468188332837526340114138252London----50%8%11%14%16%8%9%11%14%19%17%11%14%13%

----25759338779723537622723135123257South East----50%13%8%15%15%17%12%11%16%9%10%13%12%13%

-183---4543583852283332221711271183South West-63%---10%10%10%7%12%9%10%8%7%7%11%7%9%

---156-373142463319263725166789156East Midlands---29%-8%7%7%8%8%6%8%10%8%7%7%9%8%



Table 19

GO RegionsBase: All respondents




332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

2312-2-771174515174Scotland4%10%6%-2%-100%9%3%8%2%9%

225-6--313421891North East6%7%2%-7%--2%6%8%3%5%

723518--10308657236North West19%7%16%9%10%--7%13%16%9%12%

232517--22136045177Yorks & Humber6%11%11%3%8%--17%5%11%7%9%

4*22214--6294267186West Midlands12%1%10%11%16%--5%12%8%11%9%

22171311-3202425106Wales5%7%7%4%3%100%-2%8%5%4%5%

412318--9174482188Eastern10%2%10%5%10%--7%7%8%13%9%

5424311--191570102252London14%15%11%21%13%--14%6%13%16%13%

272929--203647105257South East7%27%13%12%11%--15%15%9%17%13%

1121216--22293160183South West2%6%9%12%19%--17%12%6%9%9%

521441--7274154156East Midlands15%7%6%24%2%--5%12%8%9%8%



Table 19

GO RegionsBase: All respondents




17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

82-1--231322251915915196434083Glasgow47%-*--5%3%4%5%4%5%3%4%6%2%4%4%4%

57--2-121420127101213611273259Edinburgh33%--*-3%3%3%2%2%3%4%3%2%4%3%3%3%

--85--27172715191418131011355085Newcastle--17%--6%4%5%3%5%5%5%3%3%5%3%5%4%

--913*18242427181112241216494594Leeds--18%1%*4%6%4%5%4%4%4%6%4%7%5%5%5%

--375213515111278297271744Hull--7%1%*3%1%3%2%3%2%2%1%3%3%3%2%2%

--368-13910131549133-242145Sheffield--7%2%-3%2%2%2%4%1%3%4%1%-2%2%2%

-91558*473648423825273824209478172Manchester-3%31%2%*10%8%8%8%9%8%8%10%8%8%9%8%9%

-759-2102621111216171462383068Liverpool-2%12%-*2%6%4%2%3%5%5%4%2%1%4%3%3%

-1-9212522232422819221112346094Nottingham-*-17%*5%5%4%4%5%3%6%6%3%5%3%6%5%

---1552403539433222261731278175156Birmingham---29%*9%8%7%8%8%7%8%5%10%11%8%8%8%

--162-1424141181591399342963Norwich--*12%-3%6%2%2%2%5%3%3%3%4%3%3%3%

---35104111317795978182745Milton Keynes---7%2%1%3%2%3%2%3%1%2%2%3%2%3%2%

----43113111810591333251943Brighton----8%2%1%2%3%2%2%3%3%1%1%2%2%2%

23-3186-109944512121325Oxford1%1%-1%4%1%-2%2%2%1%1%1%*1%1%1%1%



Table 20

Nearest City:Base: All respondents




17428950352951046242158254142130134138132124110239832006Weighted base

-14843478081129145825169859059198238436London-1%1%16%68%17%19%22%27%19%17%20%22%28%25%19%24%22%

-33-156232129172987191313523789Southampton-11%-*11%5%5%5%3%7%3%2%5%4%6%5%4%4%

-82-121917311815152012913444185Bristol-28%-**4%4%5%3%4%5%6%3%3%5%4%4%4%

-49---10131891879114-371349Plymouth-17%---2%3%3%2%4%2%3%3%1%-4%1%2%

-73-*-1412252212139101415433073Cardiff-25%-*-3%3%4%4%3%4%3%3%4%6%4%3%4%

3432357025533754523940403338610987196None of these19%11%7%13%5%11%9%9%10%9%13%12%9%12%2%11%9%10%



Table 20





332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1-5-1-349224983Glasgow2%-2%-1%-44%7%1%4%1%4%

1141*-311314359Edinburgh2%4%2%4%1%-40%1%1%3%1%3%

225-4--312431485Newcastle6%7%2%-5%--2%5%8%2%4%

131413--67322894Leeds4%11%6%3%4%--4%3%6%4%5%

--242--8319644Hull--1%25%3%--6%1%3%1%2%

1-9-1--8710945Sheffield2%-4%-1%--6%3%2%1%2%

4222110--7246240172Manchester12%7%10%9%11%--5%10%12%6%9%

2-9-2--27242168Liverpool7%-4%-2%--1%3%5%3%3%

3111-1--513233694Nottingham9%5%5%-1%--4%6%4%6%5%

4*1515--6274355156Birmingham12%1%7%8%6%--5%11%8%9%8%

--10-3--16202263Norwich--4%-4%--1%3%4%4%3%

1-411--23102345Milton Keynes4%-2%6%1%--1%1%2%4%2%

-26-1--54101543Brighton-7%3%-2%--4%2%2%2%2%

*13----448625Oxford1%3%1%----3%2%2%1%1%



Table 20





3524226168611771312375306302006Weighted base

9442222--2939104184436London25%17%19%14%26%--22%17%20%29%22%

1212-8--516133289Southampton4%9%5%-9%--4%7%2%5%4%

-31614--89162885Bristol-13%7%6%4%--6%4%3%4%4%

--313--91171749Plymouth--1%5%4%--7%4%1%3%2%

2-101310-314131773Cardiff5%-5%4%3%89%-2%6%3%3%4%

242331111313263664196None of these5%15%10%17%13%11%16%10%11%7%10%10%



Table 20





17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

1101833063283162882733733112071722072412221936775671244Facebook63%63%61%62%62%62%65%64%57%49%57%61%63%69%80%66%58%62%

396885889675891011103727488171112213163375Twitter22%23%17%17%19%16%21%17%20%9%9%14%21%22%47%21%17%19%

8184343541415637422243145311263102166LinkedIn5%6%8%8%11%3%3%11%14%5%8%9%12%10%5%6%10%8%

7173051552352404641716369610951160Instagram4%6%6%10%11%5%12%7%8%1%*2%4%11%40%11%5%8%

111341273232263332817182124346359123Google+6%4%8%5%6%7%6%6%6%2%6%5%6%7%14%6%6%6%

101930291817283130168192222198720106Pinterest6%7%6%5%3%4%7%5%6%4%3%6%6%7%8%8%2%5%

6619153212172721-2331157572178Tumblr4%2%4%3%6%3%4%5%4%-1%1%1%4%24%6%2%4%

551011108315168638106182441Flickr3%2%2%2%2%2%1%3%3%2%2%1%2%3%3%2%2%2%

3141161798-12113820525Facebook Places1%*1%2%1%*2%1%2%-*1%*4%3%2%1%1%

--67721971-*46812719Google Latitude--1%1%1%**2%1%*-*1%2%3%1%1%1%

1-1593-66--13667916hi5*-*1%2%1%-1%1%--*1%2%2%1%1%1%

-62-82-581-1-7711415foursquare-2%*-2%*-1%2%*-*-2%3%1%*1%

1--28-3351-*2423710orkut*--*1%-1%*1%*-*1%1%1%*1%1%

1--452152-3115-3710MySpace*--1%1%**1%*-1%**1%-*1%*



Table 21

Do you regularly use any of the following social media services on a computer?Base: All respondents




17428950352951046242158254142130134138132124110239832006Weighted base

--261-252--1233278Friendster--*1%*-*1%*--**1%1%*1%*

1-2--1-111--1-1212bebo*-*--*-***--*-****

--*2--2-**---2--22Gowalla--**--*-**---1%--**

45126547214342411718Another site (that I2%2%**1%1%1%1%**1%1%1%1%2%1%1%1%use once a week or

more)

50881641561521411241631831991111041106819270341611None of these29%30%33%30%30%31%29%28%34%47%37%31%29%21%8%26%35%30%



Table 21





332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

201214714671148891493393471244Facebook57%50%65%86%78%96%62%68%63%64%55%62%

2441236620283611188375Twitter5%18%18%14%42%55%26%21%15%21%14%19%

2416112331674855166LinkedIn5%16%7%4%14%25%4%12%3%9%9%8%

2724-18343115037160Instagram5%29%11%-21%24%6%2%5%9%6%8%

3116-12-56144223123Google+9%4%7%-13%-7%5%6%8%4%6%

5-1329245142726106Pinterest13%-6%13%11%20%6%4%6%5%4%5%

-413-8-22437878Tumblr-16%6%-9%-3%2%2%7%1%4%

3-2-2-14519541Flickr9%-1%-3%-1%3%2%4%1%2%

--6-1-1127725Facebook Places--3%-1%-2%*1%1%1%1%

2-1----147519Google Latitude5%-1%----1%2%1%1%1%

--------39416hi5--------1%2%1%1%

----23-114515foursquare----3%24%-1%*1%1%1%

---------6410orkut---------1%1%1%

----1----3610MySpace----1%----1%1%*



Table 21





3524226168611771312375306302006Weighted base

--1-----26-8Friendster--*-----1%1%-*

------1--2-2bebo------1%--*-*

-------*-2-2Gowalla-------*-*-*

--4-1-1129118Another site (that I--2%-1%-1%1%1%2%*1%use once a week or

more)

13866210-253169147240611None of these36%33%29%14%12%-32%23%29%28%38%30%



Table 21





17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

711222132332241741902612387669112206225175486377863Facebook41%42%42%44%44%38%45%45%44%18%23%33%54%70%73%48%38%43%

29555878944682821041512366581104177137314Twitter17%19%12%15%18%10%19%14%19%4%4%11%17%25%43%17%14%16%

103346646435535970427315811514077217Instagram6%11%9%12%13%8%12%10%13%1%1%2%8%18%48%14%8%11%

112182018161320204616101618363369Google+7%1%4%4%4%4%3%3%4%1%2%5%3%5%7%4%3%3%

3782020391036321018205223759LinkedIn2%3%2%4%4%1%2%2%7%1%1%3%5%6%2%2%4%3%

58131713692218218121814421456Pinterest3%3%3%3%3%1%2%4%3%**2%3%6%6%4%1%3%

5681117614207-124831361147Tumblr3%2%2%2%3%1%3%3%1%-*1%1%3%13%4%1%2%

42613112712151115171026936Facebook Places2%1%1%2%2%*2%2%3%***1%5%4%3%1%2%

211782197-1136781019Flickr1%**1%2%**2%1%-**1%2%3%1%1%1%

-1155--661-14424812foursquare-**1%1%--1%1%*-*1%1%1%*1%1%

--4532-64--13266612Google Latitude--1%1%1%*-1%1%--*1%1%2%1%1%1%

1-1-9-316---1556410orkut*-*-2%-1%*1%---*1%2%1%*1%

--2441-54--11627310MySpace--*1%1%*-1%1%--**2%1%1%**

--2161-54--126-549hi5--**1%*-1%1%--*1%2%-1%**



Table 22

Do you regularly use any of the following social media services on a mobile phone?Base: All respondents




17428950352951046242158254142130134138132124110239832006Weighted base

--162-243--1-53369Friendster--*1%*-*1%1%--*-1%1%*1%*

---24--33---123426Gowalla---*1%--**---*1%1%***

1-1-2---4---121224bebo*-*-*---1%---*1%****

1422-1232--1116819Another site (that I*1%**-*1%1%*--***3%1%**use once a week or

more)

9315927725624526521128427034322821415065314805501030None of these53%55%55%48%48%57%50%49%50%81%76%63%39%20%13%47%56%51%



Table 22





332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

111611410517345984243234863Facebook31%64%50%59%60%62%45%45%35%46%37%43%

133723051625259179314Twitter2%11%17%11%35%47%21%19%10%17%12%16%

55411222510126748217Instagram13%20%18%7%25%16%6%7%5%13%8%11%

2171--725271869Google+4%3%3%7%--9%2%2%5%3%3%

-*6-5-331172359LinkedIn-1%3%-6%-4%2%*3%4%3%

3-8141144111856Pinterest9%-3%7%5%9%2%3%2%2%3%3%

-34-2-22228447Tumblr-12%2%-3%-3%1%1%5%1%2%

1-81121--101236Facebook Places2%-4%7%1%16%2%--2%2%2%

3-111-1117319Flickr9%-*7%1%-1%1%1%1%*1%

---1---122612foursquare---7%---1%1%*1%1%

2-1-1---24212Google Latitude5%-1%-1%---1%1%*1%

---1---1-4410orkut---7%---1%-1%1%1%

---1----26110MySpace---7%----1%1%**

----2---1429hi5----2%---*1%**



Table 22





3524226168611771312375306302006Weighted base

-------13419Friendster-------1%1%1%**

---1----2216Gowalla---7%----1%***

---------224bebo---------***

--1-1--1-6-9Another site (that I--1%-1%--1%-1%-*use once a week or

more)

218100632438651382513661030None of these61%33%44%37%37%34%50%49%58%47%58%51%



Table 22





17828249750754246626451076643132537240431515911098972006Unweighted base

17428950352951046242158254142130134138132124110239832006Weighted base

438114214915411012217316471827513411494305264569Facebook25%28%28%28%30%24%29%30%30%17%27%22%35%35%39%30%27%28%

1226344948223850601811244135418189169Twitter7%9%7%9%9%5%9%9%11%4%4%7%11%11%17%8%9%8%

--1341-61----44448MySpace--*1%1%*-1%*----1%2%***

--134-242--1--6268bebo--*1%1%-*1%*--*--3%*1%*

1-154-262--11365610Friendster*-*1%1%-*1%*--**1%2%*1%1%

---24-331---115346orkut---*1%-1%**---**2%***

---56--92--12444711hi5---1%1%--2%*--**1%2%*1%1%

18101420251729971015103203354Linkedin1%3%2%3%4%*1%3%5%2%2%3%4%3%1%2%3%3%

-1-14--24--1131346Foursquare-*-*1%--*1%--**1%****

--*32--5**-1-13156Gowalla--*1%*--1%**-*-*1%***

2-2107-5710-1155916521Facebook Places1%-*2%1%-1%1%2%-**1%2%4%2%*1%

--3832-75--11478513Google Latitude--*2%1%*-1%1%--**1%3%1%1%1%

44121817614171968129119292656Google+3%1%2%3%3%1%3%3%3%1%3%4%2%3%4%3%3%3%

12286247534423451419Flickr*1%*1%1%1%1%1%1%1%1%1%*1%2%1%1%1%



Table 23

Do you regularly use any of the following social media websites and services at least once a week on a tablet computer (like an iPad or Galaxy)?Base: All respondents




17428950352951046242158254142130134138132124110239832006Weighted base

413243131193026274231715617032102Instagram2%4%5%6%6%4%7%4%5%1%1%1%4%5%25%7%3%5%

5118189112221645871314381351Pinterest3%4%2%3%2%*3%4%3%1%2%2%2%4%6%4%1%3%

31561325137111251818928Tumblr2%*1%1%3%1%1%2%1%***1%2%7%2%1%1%

-11212-21--21-25-5Another site (that I-*****-**--1%*-1%*-*use once a week or

more)

1231983413353273362723743423442152502271851046546701325None of these71%69%68%63%64%73%65%64%63%82%72%73%60%58%43%64%68%66%



Table 23





332422215909741452305336312006Unweighted base

3524226168611771312375306302006Weighted base

1110557236213862164171569Facebook31%43%24%44%26%55%27%29%26%31%27%28%

-2132112618206235169Twitter-6%6%11%13%15%8%14%8%12%6%8%

---1----3228MySpace---7%----1%***

---1----2418bebo---7%----1%1%**

-2-1---124110Friendster-8%-7%---1%1%1%*1%

---1---123-6orkut---7%---1%1%*-*

---12---24211hi5---7%2%---1%1%*1%

-13151132191754Linkedin-5%1%7%6%9%1%2%1%4%3%3%

---1----2126Foursquare---7%----1%***

---1---*2116Gowalla---7%---*1%***

--31-----9821Facebook Places--1%7%-----2%1%1%

2-11----42413Google Latitude5%-1%7%----2%*1%1%

22514-334201156Google+4%10%2%7%5%-4%2%1%4%2%3%

3--12--317319Flickr9%--7%2%--2%*1%*1%



Table 23





3524226168611771312375306302006Weighted base

231111332674014102Instagram5%13%5%7%15%24%3%4%3%8%2%5%

4-3192325101251Pinterest12%-1%7%10%20%4%1%2%2%2%3%

-2312--1111728Tumblr-8%1%7%2%--1%1%2%1%1%

--21-----115Another site (that I--1%7%-----***use once a week or

more)

2212166952554851623254331325None of these62%51%74%56%61%41%70%65%68%61%69%66%



Table 23



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