EU-Africa Technical & Industrial cooperation - priorities ... · © 2009 Amadeus IT Group SA...

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EU-Africa Technical & Industrial cooperation - priorities for the future -

EU-Africa Aviation Conference

Luis Maroto, Deputy CEOAmadeus IT Group

Windhoek, Namibia - 3 April 2009

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Index

Amadeus: a global technology partner and essential industry provider

Technology for the airline industryNew Generation Customer Management Systems

Continued effort to provide value to the industry

Amadeus presence in Africa

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Amadeus provides IT solutions to all participants in the travel industry

Travel providers

Point of sale

Travel buyers

CARLocations

CRUISELines

RAILLines

TOUROperators

HOTELProperties

AIRLINES

FERRYProviders

INSURANCEProviders

TRAVEL AGENTS

INTERNET AND ONLINE ACCESS

Airline Sales

Offices

Corporations

Travellers

Ticket

Purchase

Inventory

Pricing

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95%of world’s scheduled

network airline seats

144 hosted airlines

480+ million

transactions per day

80,000+ hotel

properties

100,000+Travel agency

locations

526+ millionbookings processed

400,000+terminalsworlwide

An essential industry provider

56 Low CostCarriers

19%online

bookings

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Miami

Waltham

Buenos Aires

Nice

London

Sydney

Bangkok

Munich

Madrid

Amadeus sitesHead commercial offices

A global organisation with strong footprint and local expertise

Dubai

Antwerp

Bad Homburg

Operating in 217 markets

With 75local commercial organisations

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Europe's #1 travel company in R&D investment in 2006 & 2007

Investment in R&D is at the core of Amadeus strategy Dedicated Corporate Innovation teamLocal solution centers in regions

Sustained technology investment despite the economic slow down

48% growth in IT investment levels between 2005 and 2009Investing in all areas of the travel distribution chain

Sustained R&D investment in technology

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Altéa: a new generation of Passengers Services Applications…

Altéa Departure Control

“Tools for airlines to effectively process customers

from booking to check-in”

Altéa Inventory

Altéa Reservation

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… to reinvent critical processes of the airlines

5 core concepts

Single data source

Customer centricity

Automation and flexibility

Common platform

Designed for change

Solve 4 issues in 1 go

Replace legacy technology

Implement superior technology

Integrate easily and better with partners

Keep up to date with industry mandates

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Altéa: The Proven Choice

Million passengers contracted on Altéa

22 airlines*80 million passengers

80 airlines*570 million passengers

Airline in migration process

* Includes sub-hosted airlines & LOIs signed

+600%

2004 20090

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100

150

200

250

300

350

400

450

500

550

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Management of airline operations for customers and flightsReliable and low cost communication servicesSelf service solutionsMobile technology applications

For Airports

Airline Retailing Platform optimises sales opportunities Productivity and revenue-enhancing tools

For Airlines

Leverage of mobile technologyRIM / Blackberry partnershipConvenience and flexibility

For Travelers

For Travel Agencies

Airline Retailing Platform improves point of sale display and functionality

Up-selling & cross-selling

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Servicing all of Africa

13 Commercial organizations

All Countries covered

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Developing partnerships with local airlines

8 Commercial organizations in partnership with an African airline

Access to better market information for the Airline

Common approach to the market to increase airline’s sales

Increases local involvement to assist strategically

Partnership between the market, the airline and Amadeus

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Significant commercial activity in all of Africa

Servicing 81% of all Travel Agencies

20 airlines use at least one component of Altéa

5 airlines already committed to the full Altéa platform

AACO : 10-year exclusive distribution agreement with 13 member carriers

13 airlines representing 68% of reservations made by travel agents in the region

Kuwait Airways

Libyan Airlines

Qatar Airways

Royal Air Maroc

Saudi Arabian Airlines

Sudan Airways

Syrian Arab Airlines

Tunisair

Yemen Airways

Air Algérie,

Afriqiyah Airways

EgyptAir

Etihad Airways

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Amadeus position in the Travel Agencies adds value for the Airlines

>75%

50% - 75%

25% – 50%

<25%

Advantages to airlines

Captive audience

Similar systems reduce errors

Accurate airfare promotions

Easy to run promotions

Proven & easy to implement technology

Amadeus TAs market share

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Committed to the communities we operate in

Amadeus is involved in several social programs in Africa

Support to local authorities to develop further tourism strategiesProvide industry data and expertise

Development of a worldwide voluntary micro-contribution application for travel websites to fight childhood illnesses

Cooperation with local and regional authorities on educational programs to promote career development opportunities in travel and tourism

Cooperation with food bank initiative in Egypt

Support to Aids orphans program in South Africa

10 year tourism investment program in South Africa worth €22 million to promote black empowerment in tourism

EU-Africa Technical & Industrial cooperation - priorities ... · © 2009 Amadeus IT Group SA...

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