Etxt app framework
-
Upload
fmna -
Category
Technology
-
view
1.225 -
download
0
description
Transcript of Etxt app framework
Internet messaging on every mobile
The eTXT App Framework March 28, 2012
John Carroll
Director of Technology
ForgetMeNot Software
Internet messaging on every mobile
Who am I
• Me: John Carroll ([email protected])
• Director of Technology
– ForgetMeNot Africa
• Working Programmer for 18 years
• Blog: http://blogs.zdnet.com/carroll
• Twitter:
– @FmnJohn
– @FMNA / #ZETXT
Internet messaging on every mobile
ForgetMeNot Africa
• Subsidiary of ForgetMeNot Software
• Extensible Messaging Platform (eTXT)
– Plugins for
• IM (Live Messenger, Facebook, GTalk)
• Facebook posts and comments
• Custom tools (CV Tool, #BUZZ, Spinner)
• Lives in our data center
• Licensed to Carriers
Internet messaging on every mobile
eTXT
• Why do you care?
• Our brand in Zimbabwe
• On Econet network
• econetmail.com email
– Web inbox account
– Copy to SMS
http://www.etxt.co.zw
Internet messaging on every mobile
eTXT Concept
• Let’s any phone get on
• Uses SMS
– Send to virtual number “contact”
• Price per message: $0.02 / $0.05 on
30000
Facebook GTalk
Live Messenger More..
Internet messaging on every mobile
How it works
• Command and control: 30000
– Online / offline
– Who Online
– Find
– Contact creation
• Chat interactions: virtual numbers
– IM / new contact “invites”
• Coming soon: USSD, Dasuba Messenger
Internet messaging on every mobile
Extensibility API
• Let’s third parties leverage our connection
• Creates a new “trigger” on 30000
• Creates a 2-way channel to your server
– Session based on “virtual number”
– 60 minutes timeout - sliding
• Session maintained
– Per Session
– Per Customer
Internet messaging on every mobile
Register your app
1. Visit:
a) www.forgetmenotafrica.com/developers
2. Register as a developer
3. Go to:
a) www.etxt.co.zw/Registration
4. Click “Register as a Developer”
Internet messaging on every mobile
Internet messaging on every mobile
Internet messaging on every mobile
Writing your app
• Simple call to your server
– Will announce a hosting partner soon
• Support these protocols (all HTTP)
– SOAP / XML
– JSON
– HTTP POST (form encoding)
• Specify a “trigger” command
• Test with your dev “short code”
Internet messaging on every mobile
Application State
• Session State
– Passed with each subsequent call
– Lives as long as the “virtual number”
• Customer State
– Crosses session boundary
– Associated with an eTXT account
– Passed with each call
• Both are unstructured strings
Internet messaging on every mobile
JSON Request
POST http://127.0.0.1:60047/SomeService.php HTTP/1.1
Content-Type: application/json; charset=utf-8
Host: 127.0.0.1:60047
Content-Length: 105
Expect: 100-continue
{
"customerstate":null,
"id":"09883dc9-a90c-4bb6-b71f-73e94a56e618",
"msg":"#calc Dave",
"sessionstate":null
}
Internet messaging on every mobile
JSON Response
HTTP/1.1 200 OK
Date: Fri, 06 Jan 2012 12:30:30 GMT
Content-Type: application/json; charset=utf-8
Content-Length: 138
Connection: Close
{
"customerstate":null,
"id":"09883dc9-a90c-4bb6-b71f-73e94a56e618",
"msg":"Hi Dave. Reply with the first number to add",
"sessionstate":“Dave“
}
Internet messaging on every mobile
HTTP POST Request
POST http://127.0.0.1:60047/FormPostCalc.ashx HTTP/1.1
Content-Type: application/x-www-form-urlencoded
Host: 127.0.0.1:60047
Content-Length: 80
Expect: 100-continue
Connection: Keep-Alive
Id=d1a7ecd6-5fe5-4d5a-9d85-
0c71aa1cbd04&Message=#c2&SessionState=&CustomerState=
Internet messaging on every mobile
HTTP POST Response
HTTP/1.1 200 OK
Date: Fri, 06 Jan 2012 12:30:25 GMT
Content-Type: text/xml; charset=utf-8
Content-Length: 140
Connection: Close
<mt id="5b84f57d-0cc7-4840-adc5-f78c62a08e52">
<msg>Reply with the first number to add</msg>
<sessionstate />
<customerstate />
</mt>
Internet messaging on every mobile
Extensibility Roadmap
• USSD
• Push SMS to User
– Requires user authorization
– Daily limit
• Group Chat
– Loop in Social Graph
• Reusable Algorithms
– Group Chat “Chooser” wizard
Internet messaging on every mobile
Important Points
• Revenue share: 20% of our rev share
• Only make money from SMS-MO
• Apps MUST encourage dialogue
– Approval relies on this
• Make your apps “sticky”
– Things people need regularly
– Local Content (e.g. Harare traffic reports)
– Fills a need
Internet messaging on every mobile
Apps Challenge
• Ideas submission: 4th May
• Ideas feedback: 11th May
• Shortlist announced: 25th May
• Shortlist Feedback: 1st June
• Test Drive: 16th June
• Awards: 1 week later
• Prizes - Up to 3 iPads, $2000
Internet messaging on every mobile
Keep in Touch!
• This is version 1.0
• What do you want on the roadmap?
• What isn’t working correctly?
• The URLs
– www.facebook.com/fmnafrica
– www.facebook.com/groups/fmndevelopers
– www.forgetmenotafrica.com