OutdoorUAE Magazine Reach

•More than 80% of readers who pick up OutdoorUAE magazine use it to make purchase decisions

• Most of our readers spend between 10-20% of their income on Outdoor gear and services every year

•1 month circulation per advert in print issue

•3 .0 readership per issue ( may circulate for up to 3 or 4 months per one reader)

•1 month after the issue if off the shelves the online version becomes available for free

•Issue available worldwide on Magzter.com for subscription

•We estimate per 10,000 copies that go out all get read, and passed on at least 3 times or kept to collect.

•Distribution of Eithad Business and First Class Flights and Lounges with To Daily. Expanding distribution monthly- waiting rooms, lounges, hotels, bars, beach clubs, petrol stations, specialist shops etc.

•Returning copies are redistributed to events, hotels, coffee shops homes, offices etc.

Click here for: Distribution Network Click here for: Media KitOnline Demographics: Readership Demographics

The loading is per flight – Distributed copies 1000 per month

Outdoor UAE MonthlyAirline/Lounges DubaiDCA Lounges 50 British Airways Lounge 80 Marhaba Lounge – Terminal 1 50 Marhaba Lounge – Terminal 2 50 Marhaba Lounge – Terminal 3 Concourse A 50 Marhaba Lounge – Terminal 3 Concourse B 50

OutdoorUAE Feature Calendar

OutdoorUAE calling on the experts in their fields: OutdoorUAE has an unlimited resource of :

•Trend setters•Opinion Leaders•Community Voices•Bloggers•Outdoor Gurus•Long Day Specialist•Seasoned Pros

Product reviews are then added to the contributors’ fan page, social community, website, online groups. It is also promoted through OutdoorUAE and the facebook page.

Real life Travel Feature Editorials

We dedicate over 10 story spreads to travel per issue over the summer ( July/August) Covering all sorts of travel adventure Ideas- some regular columns to travelling abroad.Some Stories which have been included or proposed are:

-Oman Escapes-Kilimanjaro Hiking for Charity-Ethiopia- Simian mountains-Para motoring in South Africa-Short Weekend to Iceland- Kite Boarding in Thailand-Surfing in Sri Lanka-Trekking in Nepal-Mount Everest Base camp to the top-Climbing K2-European biking-Fishing in Japan -Many more….

We have a large network of contributors every month- if there is a specific region being promoted we can source a great adventure story from our network of dedicated writers and promote the trip with details of travel.

Front cover option also available.

OutdoorUAE recommends…

Tried and tested

Product Feature

Sample of product feature and editorial highlight

Facebook

Facebook posts on OutdoorUAE

Posting as OutdoorUAE we can estimate that between 3000-6000 views per post depending on the content, and around 10,000-20,0000 viral views .

With over 9,000 organic members, our target group is growing daily and our reach is increasing exponentially. We provide interesting events, photos, posts, news and information essential to those who are Outdoors with direct and instant feedback with over a 50,000+ viral reach per week.

Statistics May- June 11th 2013

Facebook Competitions

For competitions- posting as OutdoorUAE we can estimate that between 10,000-20,000 views depending on give aways.

This is an example of a competition we are running at the moment on behalf of Free Diving UAE.We are also featuring their competition online and in then newsletter ( shown on the next page)

11,000 + receive the OutdoorUAE newsletter every month, with the list growing competitions, news and features do really well here. To see the newsletter click here

40,000 individual hits per month from unique IP Addresses, highly tagged content and SEO. All articles and editorial are published online in HMTL format for the search engine. The directory search lists almost every outdoor retailer and adventure store/ operator and provider in the UAE.

Web Banner Takeovers ( Top Banner/ bottom banner/ square:970 x 90 Pixels ; First place reserved for top banner

Bottom Web Banner:728 x 90 PixelsFirst place reserved

Facebook Competition Feature Square 200x300 Pixels First Place reserved

IN FOCUS: COMPETITION

Event Showcase

ADIHEX hunting and equestrian Exhibition:Wednesday 4th – Saturday 7th of SeptemberThe event is expected to attract 100,000 visitors from across the region. 2,000 printed Flyers and event space for branding with every magazine

Brand Activation at some big events, for example the boat show 2013. Showcasing products, give aways and photowall

OutdoorUAE Beach Festival

•Over 800 paid tickets 10am-6pm•Great marketing campaign, print, radio, social media•Sponsors agreed to come back for the October event•Successful in trying and experiencing new activities great day out•Main Sponsorship: Banana Boat, Michelin, Adventure HQ•Branding : All print Artwork, goody bags, beach flags, space at event 3x3-10x10, Umbrellas, sampling, try outs, brand awareness, activity and activations. •Supporters: Go Sport, Capella Club, Naish, Global Climbing etc.

Facebook Albums:

https://www.facebook.com/media/set/?set=a.512192328817198.1073741837.152349084801526&type=3

https://www.facebook.com/media/set/?set=a.512202318816199.1073741838.152349084801526&type=3