Ethos, Pathos, Logos

Persuasive Techniques

Types of Persuasion

• Ethos – Moral Character

• Pathos – Emotion

• Logos – Logic/Reason

ETHOS• Persuading the audience with one’s

character or image • Sports figures – Kobe, Manning, Derek

Jeter, Lebron James, etc. • Actors/Actresses - ________• Celebrities – Kim Kardashian• All of these people use their images for

promoting purposes.

ETHOS

• What examples of ethos exist in today’s advertising world?

• How could you use it in your writing?

PATHOS

• Using the audience’s emotion to persuade them.

• Infomercials

• Donations

• Appeals to the heart

PATHOS

• What examples of pathos exist in today’s advertising world?

• How could you use it in your writing?

LOGOS• Persuading the audience using logic

and reason. • Using persuasion that just makes

sense

OR

• Using persuasion that you can make, make sense

LOGOS

• What examples of logos exist in today’s advertising world?

• How could you use it in your writing?