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Ethnography, Design, Innovation, Marketing
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Transcript of Ethnography, Design, Innovation, Marketing
Ethnography, Design, Innovation, Marketing
Not an MBA8/27/2008
http://notanmba.com/
What is consumer ethnography?
http://www.ethnographic-research.com/bookstore/
http://notanmba.com/
Why do consumer ethnography?
http://notanmba.com/
Who does consumer ethnography?
http://notanmba.com/
Yesterday: from the ivory tower
http://notanmba.com/
The information revolution
http://notanmba.com/
Design: icing or cake?
http://notanmba.com/
Gravity Tank: from ink pen to corporate strategy
http://notanmba.com/
Decathlon’s two-second tent
http://video.google.com/videoplay?docid=-7042849613217720104
http://notanmba.com/
Design thinking is subversive
http://notanmba.com/
Electrolux
http://notanmba.com/
Radical or pragmatic?
http://notanmba.com/
I+M=V