Ethnic hair care comparison
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US Black Hair Care MarketNatural Linerio girl
US Black Hair Care MarketMOISTURIZING SHAMPOO
Creme of Nature
Colomer
Argan Oil Moisture & Shine Shampoo• cleanses hair without harsh, moisture
stripping agents• Strengthens hair while optimizing the
moisture balance of the hair and scalp• Helps to detangle, soften and boost exotic
shine• Infused with argan oil from Morocco
$5.00/ 12 oz
US Black Hair Care MarketMOISTURIZING SHAMPOO
ORS
Olive Oil Creamy Aloe Shampoo• moisturizes and neutralizes the hair
leaving it tangle free and soft after every shampoo.
• A rich blend of olive oil, aloe vera, panthenol and lecithin, provides the hair maximum moisturization.
• Key ingredients:• Olive oil: rich in essential fatty acids, it
infuses moisture directly into the cuticle.• Aloe vera: a plant whose gel from its leaf is
known for healing, anti-bacterial and soothing properties.
$6.50/ 12.5 oz
US Black Hair Care MarketMOISTURIZING SHAMPOO
ORS
Herbal Cleanse™• A dry shampoo that keeps your hair and
scalp refreshed between regular shampoos.
• Ideal for those starting locks and wearing braids.
• Enriched with lavender to eliminate odors• Sweet basil to help alleviate itching.
$6.75/ 9 oz
US Black Hair Care MarketMOISTURIZING SHAMPOODark & Lovely Au Naturale
Dark and Lovely® Au Naturale Anti-ShrinkageHydrating Soak Shampoo• Cleansing shampoo featuring a new anti-
shrinkage recipe with mango oil and bamboo milk for naturally elongated, soft and defined curls.
• Rich, quick-lather cleanse• Moisturizes hair and scalp• NO mineral oil• NO parabens• NO petrolatum
$10.00/ 13.5 ozSoftSheen Carson
US Black Hair Care MarketMOISTURIZING SHAMPOODark & Lovely Au Naturale
Dark and Lovely® Au Naturale Anti-BreakageTension Release Hair Wash• Tight, dry scalp or product buildup? • Crafted to soothe dryness of scalp while freeing
the hair of the gook, the bad, and the ugly. • Hair and scalp have a soft, clean, hydrated feel
at first use.• For dry, damaged hair• Soothes dry scalp and hair while rebuilding hair
elasticity• No sulfates• No parabens• No silicones
$10.00/ 13.5 ozSoftSheen Carson
US Black Hair Care MarketMOISTURIZING SHAMPOO
As I Am
Cleansing Pudding+• Sulfate free.• Soothing scalp treatment as it cleanses.• Helps support healthy hair growth.• Blend of natural botanicals. • Helps eliminate DHT build up from scalp.
• Key Ingredients: tangerine, coconut oil, castor oil, saw palmetto and phytosterols
$10.50/ 8 oz
US Black Hair Care MarketMOISTURIZING SHAMPOO
Shea Moisture
RAW SHEA BUTTER MOISTURE RETENTION SHAMPOO• Cleanses, hydrates and repairs dry,
damaged or over-processed hair. • Sulfate-free.
$11.00/ 13 oz
CO WASHNatural Styles
Dark and Lovely® Au Naturale Anti-Shrinkage Cleansing Conditioner a la Crème• 3-in-1 formula replaces regular shampoo,
conditioner, and detangler• Moisture-rich conditioning • Softly cleanses• No sulfates• No mineral oil • No parabens • No silicone
$9.00/ 13.5 ozSoftSheen Carson
CO WASHDark & Lovely Au Naturale
CO WASHCantu Shea Butter
• Formulated to gently remove build-up from curls and scalp.• Unique blend of natural butters and oils provide deep
moisture.• Made with 100% pure shea butter.• Formulated without chemicals or harsh ingredients.
$5.00/ 10 oz
US Black Hair Care MarketCO WASHAs I Am
Coconut CoWash• Spreads easily throughout hair• Gently cleanses hair and scalp• Maintains moisture, adds more moisture and
helps hair retain moisture until your next cleanse.
• Makes detangling a breeze• Rinses easily from hair.• Helps promote a healthy environment for hair
growth • Gentle enough for daily use. • Safe for color-treated hair
Key ingredients: tangerine, coconut oil, castor oil, saw palmetto and phytosterols $8.00/ 16 oz
CO WASHAs I Am
US Black Hair Care MarketCO WASHAs I Am
COCONUT & HIBISCUS CO-WASH CONDITIONING CLEANSER• This sulfate-free conditioning cleanser
removes impurities without stripping hair of natural oils.
• Lightweight moisturizers soften and control frizz in one easy step.
• Leaves curls vibrantly bouncy.
$12.00/ 8 oz
CO WASHShea Moisture
US Black Hair Care MarketMOISTURIZING CONDITIONER
Creme of Nature
Argan Oil Strength & Shine Leave-in Conditioner• Unique two-phase formula • Combines argan oil liquid shine and a
strengthening protein complex • Improves hair strength • Protects against damage • Adds exotic shine and moisture.
$6.00/ 8.45 ozColomer
US Black Hair Care MarketMOISTURIZING CONDITIONER
ORS
Olive Oil Replenishing Conditioner• Fortifies and balances the moisture and
protein content of the hair, • Resulting in stronger, healthier looking hair
that is shiny and manageable.• Key ingredients• Olive oil: rich in essential fatty acids, it infuses
moisture directly into the cuticle.• Sweet orange oil: Helps to soothe and
condition the scalp .
$7.39/ 12.25 oz
US Black Hair Care MarketMOISTURIZING CONDITIONER
Dark & Lovely Au Naturale
Dark and Lovely® Au Naturale Anti-ShrinkageKnot Out Conditioner• Moisturizing conditioner featuring a new anti-
shrinkage recipe with mango oil and bamboo milk for naturally elongated, soft and defined curls
• Protects from dryness• Provides easy detangling• NO mineral oil• NO parabens• NO petrolatum $10.00/ 13.5 oz
SoftSheen Carson
US Black Hair Care MarketMOISTURIZING CONDITIONER
Dark & Lovely Au Naturale
Dark and Lovely® Au Naturale Anti-BreakageStrength Restoring Conditioner• Created to strengthen fragile, breaking hair• Replenish it with moisture. • Hair stand up to the snap, pop test and
resists the urge to break.• For dry, damaged hair• Helps prevent split ends before they start • Leaves ends resilient, healthier and stronger• No mineral oil • No parabens • No petrolatum
$10.00/ 13.5 ozSoftSheen Carson
US Black Hair Care MarketMOISTURIZING CONDITIONER
As I Am
Leave-In Conditioner• Eases wet combing• Helps strengthen hair• Seals the cuticle layer• Supports healthy hair growth• Adds moisture and shine• Prepares your hair for styling• Especially beneficial if custard, gel or setting
cream is to be applied for final styling
Key ingredients: extracts of coconut, amla, sugar beet root, green tea, lemon, apple, sugar cane, phytosterols and saw palmetto
$10.50/ 8 oz
US Black Hair Care MarketMOISTURIZING CONDITIONER
Shea Moisture
RAW SHEA BUTTER RESTORATIVE CONDITIONER• Detangles, moisturizes, repairs and restores
lifeless dry, damaged or over-processed hair. • Made with natural and certified organic
ingredients. • Sea kelp provides mineral-rich nutrition which
seals and smoothes hair cuticle. • argan oil restores shine while helping promote
hair elasticity. • Shea butter deeply moisturizes while
conditioning hair and scalp. $11.00/ 16 oz
Argan Oil Intensive Conditioning Treatment• An intensively deep conditioning treatment• Strengthens, revitalizes and gives exotic
shine. • Prevents hair breakage and deeply infuses
moisture from the inside out. • Ideal for all hair types, including relaxed,
natural and color-treated hair. • Can be used after every shampoo as a quick
conditioner, or every week as a reconstructor.
$6.00/ 12 ozColomer
DEEP CONDITIONERCreme of Nature
DEEP CONDITIONERCantu Shea Butter
• Penetrates deep into the hair shaft to help moisturize and repair damaged, dry and brittle hair.
• Made with 100% pure shea butter and formulated without chemicals or harsh ingredients.
No mineral oil, sulfates, parabens, silicone, phthalates, gluten, paraffin, propylene, PABA or DEA.
$8.00/ 12 oz
Olive Oil Hair Masque™• This intense treatment conditioner helps
restore heat and color damage hair. • Infused with natural ingredients• Revitalizes and detangles the hair • Leaving it soft, shiny, and smooth.
$9.00/ 11 oz
DEEP CONDITIONERORS
Dark and Lovely® Au Naturale Anti-BreakageSuper Softening Hair Butter• A delectable, hydrating treat just for your
breaking, transitioning hair. • Hair feels nourished and supple without the
buildup or greasy transfer.• For dry, damaged hair • Moisturizes and reconstructs damaged hair
for supple,shiny finish • No drying alcohol • No mineral oil • No parabens • No petrolatum
$10.00/ 8 oz
DEEP CONDITIONERDark & Lovely Au Naturale
SoftSheen Carson
• TAHITIAN NONI & MONOI SMOOTH & REPAIR NOURISHING HAIR MASQUE
• Moisturizes deep within the hair shaft • Intensive treatment deep conditions and
infuses hair with a powerful dose of moisture. • Certified organic shea butter. • Revitalizing Tahitian noni and monoi oil
blended with keratin, peptides and botanical extracts.
• Hydrate, strengthen and repair frizz, flyaway hair.
• Helps smooth hair cuticle, controlling frizz and maintaining straight styles. $12.00/ 16 oz
DEEP CONDITIONERShea Moisture
• YUCCA & BAOBAB ANTI-BREAKAGE MASQUE
• Penetrates deeply to moisturize, strengthen and fortify fine, thin hair.
• This all-natural treatment helps prevent breakage while increasing volume for thicker, full-bodied hair.
$13.00/ 16 oz
DEEP CONDITIONERShea Moisture
• Hydration Elation• Moisturizes deep within the hair shaft • Smooths and aligns cuticle layer• Strengthens weak areas and repairs split
ends• Promotes shine• Infused with pure herbal ingredients that
stimulate the scalp and hair roots• Helps promote healthy hair growth from the
follicular level• Enhances manageability and overall hair
healthKey ingredients: coconut, sugar cane, green tea, apple, lemon, vegetable glycerin, shea butter and vitamin E
$16.00/ 8 oz
DEEP CONDITIONERAs I Am
• Super Sweetback Treatment
• Treatment for growing out naturally curly, tight curly,kinky, and transitioners hair.
• For healthy growth and length. • An elongated curl has more bounce, is more
manageable, and is less prone to frizz. • A decadent softening treatment which
ensures that curls reach long luxurious length. • Rich treatment full of Shea butter and centella
extract. • Growth stimulant that promotes long healthy
curls. • Great for curly, tight curly, kinky and
transitioners hair.
$18.00/ 8 oz
DEEP CONDITIONERMiss Jessie’s
Incredibly Rich Oil Moisturizing Hair Lotion• Restores natural moisture balance to hair.• Protects the hair from heat of blow dryers and
curling irons.• provides long lasting shine without leaving the
hair feeling greasy.
$4.99/ 8.5 oz
MOISTURIZING STYLER ORS
Dark and Lovely® Healthy-Gloss 5™Moisture Hair Crème• Oil moisturizer redefined. • Infuses hair with supreme shine and
featherlight softness • Replenishes hair and scalp with moisture.
$5.99/ 6.1 oz
MOISTURIZING STYLER DARK AND LOVELY
Desert Essence Coconut Shine & Refine Hair Lotion • Smoothes and de-frizzes without weighing
hair down. • Cactus and agave drench hair in moisture
and help restore healthy shine. • Coconut oil and coconut extract smooth
damaged hair.
$5.99/ 6.4 oz
MOISTURIZING STYLERDesert Essence
Carol's Daughter Black Vanilla Moisturizing Hair Smoothie • A deeply nourishing hair treatment for very
dry and dull hair.• Enriched with sunflower oil, cocoa & shea
butters.
$25.79/ 8 oz
MOISTURIZING STYLER Carol’s Daughter
Baby Butter Cream• Softening and growing out natural hair.• Taming hairline edges.• Moisturizing pony puffs. • Two strand twists, coils, braids, cornrows naturals. • Tight curly, kinky and transitioners.
$32.00/ 8 oz
MOISTURIZING STYLER Miss Jessie’s
US Black Hair Care MarketSHINE SPRAYS
ORS
Olive Oil Nourishing Sheen Spray™Eases wet combing• Adds a beautiful shine without weighing down
the hair. • It provides a non-greasy shine while restoring
the hair’s natural balance.
$4.99/ 15.4 oz
US Black Hair Care MarketSHINE SPRAYSCREAM OF NATURE
Argan Oil Heat Defense Smooth & Shine PolisherEases wet combing• Protects against heat styling • Smoothes and eliminates frizz. • Seals in shine.• Infused with argan oil from Morocco.• Creates smooth, silky softness, while
protecting your hair from harmful styling, heat and UV damage.
• Giving you shiny healthy hair.
$7.69/ 4 ozColomer
US Black Hair Care MarketSHINE SPRAYSShea Moisture
Shea Moisture Hold & Shine Moisture Mist, Organic Coconut & Hibiscus, Thick/Curly Hair• With coconut oil, silk protein & neem oil.• Moisture, body & shine. • Certified organic ingredients. • Our all-natural moisture mist eliminates frizz,
while hydrating hair and creating brilliant shine and curl control.
• Coconut Oil: Hydrates and protects hair from heat and chemicals.
$10.00/ 8 oz
US Black Hair Care MarketSHINE SPRAYSCarol’s Daughter
Carol’s DaughterMonoi Oil Sacred Strenthening Serum• Protect hair from all damage. • Strengthening power comes from monoi oil.• Silicone-free, restorative oil rebuilds hair’s
structure from the inside.• True repair that doesn’t wash away or weigh
hair down like silicones do. • Blended with mirabelle plum seed oil to
restore health and kukui and rose hip Seed Oils to reduce frizz and boost hair’s natural shine.
$30.00/ 1.7 oz
US Black Hair Care MarketCO WASHAs I Am
Jojoba Oil• This oil mimics the scalps natural Sebum. • It attracts and holds moisture and adds shine.
$4.95/ 5.5 oz
OILSORS
US Black Hair Care MarketCO WASHAs I Am
Tea Tree Oil• A non-greasy oil that naturally heals the scalp
and allows hair to thrive.
$4.95/ 5.5 oz
OILSORS
US Black Hair Care MarketCO WASHAs I Am
Coconut Oil• Rejuvenating properties of coconut oil help to
remove dead skin cells and renew scalp tissue.
• It enhances the shine without weighing hair down.
$4.95/ 5.5 oz
OILSORS
US Black Hair Care MarketCO WASHAs I Am
BLACK VANILLA MOISTURE & SHINE PURE HAIR OIL• This deep treatment oil adds a layer of
moisture to dry, dull, brittle hair to replenish and maintain hair’s natural balance.
• The blend of Calendula and Chamomile Extracts and Safflower Oil work to make hair softer and more flexible so it’s easier to style with a high-shine finish.
• Perfect as a pre-shampoo or hot oil treatment in the shower for deeper conditioning and extra hydration.
• Powerful ingredients at work:• Safflower Seed Oil• Calendula• Chamomile• Corn Oil
$10.00/ 4.3 oz
OILSCAROL’S DAUGHTER
US Black Hair Care MarketAs I Am
Sally select Target
US Black Hair Care MarketCantuWalmart
US Black Hair Care MarketCarol’s DaughterMacy's Target
US Black Hair Care MarketCreme of NatureWalgreen’s WalMart
Colomar
US Black Hair Care MarketDark & Lovely CVS RiteAid
SoftSheen-Carson L’Oreal
US Black Hair Care MarketEden BodyWorks
Sally Walgreen’s WalMart
US Black Hair Care MarketJane Carter Solutions
RiteAid Target Vitamin Shoppe Whole Foods
US Black Hair Care MarketKinky Curly
Target Whole Foods
US Black Hair Care MarketORS
CVS Sally RiteAid Target WalMart Walgreen’s
US Black Hair Care MarketMiss Jessie’s
Target Walgreen’s
US Black Hair Care MarketMixed Chicks
at Target
US Black Hair Care MarketShea Moisture
at Target
US Black Hair Care MarketTwisted Sista
CVS RiteAid Target WalMart Walgreen’s