ethnic ad campaign
1
ethnic advertising Back in Motion TESTIMONIAL: “The response from the South Asian community in Surrey and the Lower Mainland to the campaign has been outstanding. We are pleased that we have been able to help so many people and look forward to working with you in the future.” Brent Mulhall, Director, BIM www.backinmotion.com RESULT: To ensure the ads appealed to all the different types of Indians living in Vancouver, it was necessary to air each ad in English, Hindi, and Punjabi. Inky Kiss undertook the creation, translation, and scheduling of the ads on RJ1200, working closely with Back in Motion to ensure the copy accurately reflected the message they wished to convey. PROJECT: Back in Motion Skills Connect helps immigrants in British Columbia, Canada move into careers that match their experience and background. To reach Indian audiences, Back in Motion needed someone to help them navigate this complex, often misunderstood, market. The goal was two distinct in- language campaigns that would increase awareness and patronage from this complex and diverse cultural group. Inky Kiss
-
Upload
nita-naidoo -
Category
Documents
-
view
215 -
download
0
description
Ad campaign for Back in motions
Transcript of ethnic ad campaign
ethnic advertising Back in Motion
TESTIMONIAL: “The response from the South Asian community in Surrey and the Lower Mainland to the campaign has been outstanding.!We are pleased that we have been able to help so many people and look forward to working with you in the future.”
Brent Mulhall, Director, BIMwww.backinmotion.com
RESULT: To ensure the ads appealed to all the different types of Indians living in Vancouver, it was necessary to air each ad in English, Hindi, and Punjabi. Inky Kiss undertook the creation, translation, and scheduling of the ads on RJ1200, working closely with Back in Motion to ensure the copy accurately reflected the message they wished to convey.
PROJECT: Back in Motion Skills Connect helps immigrants in British Columbia, Canada move into careers that match their experience and background. To reach Indian audiences, Back in Motion needed someone to help them navigate this complex, often misunderstood, market. The goal was two distinct in-language campaigns that would increase awareness and patronage from this complex and diverse cultural group.
Inky Kiss
