ETHICS“E -COMMERCE IS I T A MARKET ING

TOOL?”

Jonathan Rosado

Michelle Mitchell

Andrea Tessler

Veronica Dekett

Group Project for CIS 103March 14th,2013

OUR GROUP COMMUNICAT ION METHODS :

Class to our phones to our blog

TABLE OF CONTENT’S

Slide (1): Cover Page

Slide (2): Our group communication methods

Slide (3): Table of Contents

Slide (3): What is E-Commerce

Slide(4): E-Commerce a marketing tool?

Slide (5): Examples of how it’s a marketing tool

Slide (6): Pro’s of EC

Slide (7): Con’s of EC

Slide (8): Ethical Issues w/EC

Extra Slide: Questions & Answers

Reference/Bibliography

E-COMMERCE A MARKETING TOOL

E-commerce is about conducting business online. Selling goods, in the traditional sense, is possible to do electronically because of certain software programs that run the main functions of an e-commerce Web site, including product display, online ordering, and inventory management. The software resides on a commerce server and works in conjunction with online payment systems to process payments. Since these servers and data lines make up the backbone of the Internet, in a broad sense, e-commerce means doing business over interconnected networks. • E-commerce is a major factor in the U.S.

economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.

EXAMPL ES O F HOW IT ’S A MAR KETIN G TO O L…

Here are a few examples of e-commerce:

accepting credit cards for commercial online sales

generating online advertising revenue

trading stock in an online brokerage account

driving information through a company via its intranet

driving manufacturing and distribution through a value chain with partners on an extranet

selling to consumers on a pay-per-download basis, through a Web site