Ethical aspects of advertisement
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Transcript of Ethical aspects of advertisement
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(Advertising Association of the UK)
Ethical Aspects
Mean Of Conveying Information but in modern context it is used to target emotions of people.
Paid to those who send messages (channels, magazines etc.) their concern is with money not the content of advertisement.
Influence and Inform people but most of the ads exaggerate information and manipulate individual interests.
Advertisement Defined
send them and are intended to inform or influence people who receive them.
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(Defined by PEMRA, Pakistan)
Ethical Aspects
Projection of a Product, Service and Idea not Celebrities (specially female)
Objective of Increasing Sales rather than brand extension by exaggeration
Advertisement Defined
“Advertisement” means a set of visual and audio messages for the projection of a product, service, or idea with the object of propagating sale, purchase or hire of the product, service or hire of the product, service or idea or for creating other related effects.
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When The Reader Becomes writers, What do the
writers become?
1960 - 2000 a brand is what , a brand says it is.
2000 – beyond a brand isn’t what a brand says,
a brand is what a brand does.
Evolution of Advertisement
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Evolution Continues…
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Evolution Continues…
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History of Advertising
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Companies who were punished because of Unethical
Advertisement
Companies who were Rewarded for Ethical Advertisement
Punishment & Rewards
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For years, Salesforce.com has been honored for its
philanthropy and good practices. Through its Salesforce.com Foundation, the company has donated millions of dollars toward education grants and technology, and even discounts its services to non-profit organizations.
Read more: http://www.minyanville.com/sectors/consumer/articles/Good-Business253A-Corporations-with-Great-Ethical/2/16/2013/id/48045#ixzz3NJ6skSlT
Reward to Salesforce.com
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Summary: Apple and the Australian Competition and
Consumer Commission (ACCC) have agreed that Apple should
pay a $2.25 million penalty for calling its iPads "4G", even
though they don't work on Australian 4G networks.
Facts: iPad with Wi-Fi and 4G could connect to Telstra's LTE network on: Its web page and online store Its own stores Information and materials provided to resellers Information and materials provided by Apple on reseller sites
APPLE, ACCC AGREE ON $2.25M 4G FINE
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Google regularly makes good on its motto: "Don't be
evil." Through its Google Green Program, the company has donated over $1 billion to renewable energy projects, and has decreased its own footprint by using energy efficient buildings and public transportation.
Readmore:
http://www.minyanville.com/sectors/consumer/articles/Good-Business253A-Corporations-with-Great-Ethical/2/16/2013/id/48045#ixzz3NJ7fLb1T
Reward to Google
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Dry milk nutrition for children rather than mother’s
milk. Hence mother’s milk would dry permanently which led to Breast Cancer
Formula of baby food requires clean water and product it self is also expensive for many women
They launched a campaign to use doctors for recommending Dry milk for new born babies
Bad Acts of NESTLE
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Telenor misleads with Poora Pakistan Offer, violates
PTA rules
Promised was made to customers for 24 hour free calls to all Telenor Numbers but it offers 150 minutes limit after activation of Package
Unethical Ads: Telenor
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TV commercials
Radio
Internet
Mobile (SMS)
Direct Mail (E-Mail)
Billboards
Newspapers and Magazines
Social Networking Sites
Types Of Advertisement
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Outdoors Advertisements
Coca Cola Company
LIC (Insurance Company of India)
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TV Commercials
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Advertisement Rates In TV Channels
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ADVERTISEMENT RATES IN
NEWS PAPER
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Advertisement Rates In Radio
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Conclusion
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Efforts by:Barkat UllahAsad AzizMuhammad NaeemMehwish Riza