Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan
description
Transcript of Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan
![Page 1: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/1.jpg)
Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt,
and Kevin Sullivan
![Page 2: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/2.jpg)
What is Papa Murphy's?
• Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas.
![Page 3: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/3.jpg)
• "Take and Bake" pizzas allow customers to build a pizza in store and bake at home.
• Also offers cookie-dough, salads, and wings.
![Page 4: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/4.jpg)
Origin
• "Take and Bake" Pizzas first started in 1981.
• First "T&B" pizza chain started with Papa Aldo's Pizza in Hillsboro, Oregon.
• Papa Murphy's was founded in 1984.
• First opened in Petaluma, California.
• Both pizza chains merged in 1995.
![Page 5: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/5.jpg)
How is Papa Murphy's doing?
• 1,250 Stores in 37 states.
• 15 additional stores in Canada.
• Voted "Best Pizza Chain in America" every year since 2003.
• Award consumers first choice in pizza chains in 2001, 2006, and 2008
![Page 6: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/6.jpg)
Target Market
• Families
• 2-3 kids
• Yearly household income of 40,000+
• In a recent survey held on a social media cite this held true with 65% of participants.
![Page 7: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/7.jpg)
SWOT Analysis
![Page 8: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/8.jpg)
Strengths
• First “Take ‘N’ Bake pizza chain
• Able to create your own pizza- allows customization (taste in your own hands)
• Can bake pizza any time you want- convenience
• Gourmet toppings without the gourmet price (cheaper)
• Every day fresh and high quality ingredients
• Eliminates the wait-to-order.
• Sells not only pizza, but appetizers, deserts, salad, beverages, etc.
• Low overhead due to no delivery and baking in house.
![Page 9: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/9.jpg)
Weaknesses
• Not open late nights (only from 11am-9pm)
• Pick-ups only- no delivery
• Weak mobile and online ordering system
• No immediate pizza to eat- must bake on your own (not “hot and ready”)
• Hard to spot signage from road
• Does not maximize profits because they would have to throw out non-fresh items.
• There is no instant satisfaction
• Marketing in larger sales- Television, Mobile apps, magazines, etc.
![Page 10: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/10.jpg)
Opportunities
• Located near schools and grocery stores
• Inform college students of the advantages of baking their own pizza
• Have an option of baked pizza ready (Hot ‘N’ Ready)
• Offer discounts for unsatisfied customers
• Offer wings, more food
• Grocery store integration
• Market to singles/ bachelors
• Health care costs affecting delivery chains’ profits
![Page 11: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/11.jpg)
Threats
• Increased prices on ingredients
• New “Take and Bake” competitors
• Grocery stores producing more frozen pizza to sell
• For offering new foods- maybe the customers would not like the quality, food, etc.
• Cooked pizza could lose to their competitors
![Page 13: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/13.jpg)
Product
• One of a kind "Take 'N' Bake" Pizza
• Gourmet ingredients
• Every day fresh ingredients
![Page 14: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/14.jpg)
Price
• "Gourmet appetite without the gourmet price"
$9 Special for DeLite Pizza's
![Page 15: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/15.jpg)
Place
• Locations are close to schools/ supermarkets
• 1,250 Stores in 37 states
![Page 16: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/16.jpg)
Promotion
• Every time a customer orders, Papa Murphy's hands them a coupon
• Pass Books
• Radio Commercials
• T.V./ Internet
And Commercials
• Fliers
![Page 17: Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan](https://reader036.fdocuments.in/reader036/viewer/2022081519/56813d03550346895da6a693/html5/thumbnails/17.jpg)
Questions?