Etch Your Stretch

8/10/2019 Etch Your Stretch

1/13

Etch Your StretchTravel Writing that Goes Beyond..


2/13

Proprietary editorial content

Travel Guides more than 1100destinations across the globe

Holiday planning tools: Holiday Ideas, City

Getaways Transaction Capabilities

6,00,000 visitors per month

Dedicated FB page and Twitter handle

A database of 1,10,000 subscribers

Our online content, services and offeringsare backed up by an experience of morethan 25 years in the travel industry.

2


3/13

Developed traveler-friendly and relevant content andauthored the Harper Collins Travel Guides on Goa,Ladakh, Kerala, Himachal, Rajasthan and Uttaranchal.

Served as a Travel Channel Partner with MSN India.

Powered the travel features section of Delhi on the Go,India's 1st free daily newspaper.

Developed travel related content forGoodyearandTata Motors.

Was an exclusive Travel Channel Partner of Rediff.comand powered their travel section on Rediff.com.

Was Travel Channel partner for Moneycontrol.

We have tied up with theDepartment of Tourism, Govt

of India website tourismofindia.comto provide travelservice fulfillment.

Destination Exploreramongst the 4 most innovativetechnologies in the Travel and Hospitality sector thisyear!

3

Check out our pressroom for more

http://www.journeymart.com/info/pressroom.aspx


4/13

Push a brandsmotives in-the-face and not care much for the

participantsinterest

Reward entries by valuing way too much, the share ability of the

contest by a participant, rather than the genuineness of the

submission

Mostly reward entries that are demi-advertorials for brands

This dissuades genuine participants

Contests end up rewarding those who are there for the reward

and have not much of a brand retention or impact.

These winners are more shifters who contest-hop a lot

4


5/13

Philosophy:Is a property created to genuinely create a platform where

people inspire travel, through their words

We believe that Writing and Travelling are the two most eloquent

forms that open you up and lend you to a Stretch .

And just what happens when you marry the two?..... You dont

Tiethem down..well ahem literally, instead you would just

Etchthe Stretch

Hence Etch Your Stretch is not just any writing contest, but aims at

inspiring travel or talk on travel through creativity

5


6/13

6


7/137

Contest for May and June:

Imagine Life as a Hideaway

A hideaway, a retreat, a place to relax and just be- Imagine

if life was just this! Yes, a life without its toils, wrapped in a

happy foil. What leisure!

So pen down your imagination and paint your life into a

Rosy pictureand tell us how would it be if your life was a

Hideaway-a place of sheer leisure


8/13

Giveaways:

KINDLE to the Top winner

Top 3 winners will be awarded 2 nights 3 days

stay at the Corbett Hideaway property

All approved entries will be published on the

website

8


9/13

FOR THE LOVE:

Creativity will be the ethos of every theme within the contest. A banal brochurelike article vis--vis a creative spin

Remember! A good writer/photographer appreciates the fun of writing or clicking

as much as the perks

FOR THE PERKS:JM Giveaways:

Top entry wins a KINDLE

Every valid entry is featured on our

website - 6,00,000 visitors monthly

Facebook page

Twitter handle Email sent to registered data of 1,11,000 subscribers

Branding across the website

Sponsor Giveaways:

3 packages

9


10/13

While the contest is open to all, the outreach, SEO and marketing willbe aimed at:

Established and avid writers

Photographers, bloggers

Social media celebrities

Amateur writersYouth

Avid travelers

The same will be achieved by:

SEOOnline ads with targeted media

Outreach on forums and groups

One on one interactions

10

The TG, Contest theme etc can be customized based on the sponsorship


11/13

All the properties will be promoted via our website which has around 6,00,000visitors per month , to newsletter via 1,00,000 registered users , people on our FBpage around 28,000 fans , Twitter handle, FB ads which will target people inaddition to existing FB fans and other promotions

Due link backs will be given to your website or FB page as is deemed fit by you

With this, you can look at visibility of your brand to around 15,60,000 visitorsover 2 months of 7,30,000 visitors per month , excluding the marketingpromotions done outside JM website and existing social media pages

Adequate branding in terms of marketing via ads, on the website banner andcontest pages will be given to your organisation

We can have senior management from Khyber Resorts as a Guest Author onour website and feature them for a month .This will be adequately promotedvia our newsletter too

11


12/13

Posts will be made on JM social media pages

SEO and SEM efforts will be targeted at promoting this contest

FB ads and other promotion to the tune of 50,000 in addition

by JM

12


13/13

Thank You

Nisha Kapoor

Ph: 9871445842

[email protected]

Etch Your Stretch

Documents

Transcript of Etch Your Stretch