#eTAS14 Presentation - Gareth Pon on Instagram and digital influence

understanding the “Instagrammer”by @garethpon

1intro

2misconception

3the instagrammer

4the instameet

5international examples

65 steps to instagram

7single moments short film

@garethpon

www.garethpon.comwww.instagramers.co.za

186k FOLLOWERS | 1,436 PHOTOS | 1,5mil LIKES | 43k COMMENTS

Paris: 5,146 likes & 179 comments Zurich: 5,216 likes & 79 comments

“the worst thing you can do is limit instagram to average mirror selfies.”

catsfood sunsets

the misconception(I apologise if one of these photos belong to you)

@mrpimpgoodgame @justinbieber

“instagram can be seen as a pencil that allows the averageperson to sketch pictures from around the world.”

200MMonthly Active Users

65%+People Outside US

20BPhotos Shared

1.6BLikes Daily

60MAverage Photos Per Day

“the instagrammer is an average jane/joe who has discovered that they can actually take a nice photo.”

recent trip through europe #gpmeetseu

@missunderground falling in love with London’s Underground

@kitkat_ch giving a perspective into Switzerland

@mariafranciska showing the hidden treasures of Amsterdam

“the instameet is a catalyst for the instagrammer to take photos & show off.”

www.instagramers.co.za@igersSouthAfrica @igersDurban @igersCapeTown @igersJozi @igersPretoria

@igersStellenbosch @igersOverberg @igersGrahamstown @igersGardenRoute @igersPortElizabeth @igersUCT

@lielaine@krdkrnck @sarakhanov

what is an instameet?

@truthslinger@garethpon @raltamas

why organise instameets?

“if given the opportunity the instagrammer will post a photo.”

@explorecanadainternational examples

@punkodelish : 335k followers

@hirozzzz : 261k followers

@pketron : 836k followers

the @explorecanada instagrammersACCUMULATED FOLLOWING OF 203 MILLION PEOPLE

@curious2119 : 605k followers

@comeseeturkeya round trip through turkey

“if you understand instagrammers you can ultimately cater for them.”

1the instagrammer is not a travel blogger

THE AVERAGE INSTAGRAMMER WILL NOT WRITE UP A 500 WORD BLOG POST

2create photo opportunities

AN INSTAGRAMMER MAY TAKE 100 PHOTOS BUT ONLY POST 1

3remember location is key & consider the time of dayCATER FOR EXPLORATION, DIFFERENT CONTENT & GREAT LIGHTING

4most instagrammers only have a mobile device or at most 1 wifi enabled device

THE EASIER YOU MAKE IT TO TAKE A PHOTO THE BETTER

5personal account > local presence > instameets > international

CURATING YOUR DESTINATION ON YOUR INSTAGRAM PROFILE & HASHTAG

[email protected]

#eTAS14 Presentation - Gareth Pon on Instagram and digital influence

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Transcript of #eTAS14 Presentation - Gareth Pon on Instagram and digital influence