eTargeting: Digital marketing in russia - DMedia Ltd

Leading Omni Channel Digital agency in Russia

Company descrip/on •  Founded in 2011 by European and Russian

entrepreneurs with a background in technologies, marke/ng and interna/onal e-‐commerce. Now employs over 40 experts across all digital channels.

•  Leading Omni Channel Digital agency in Russia, with its

own technology •  Works with more than 200 Russian and interna/onal

companies from different industries. •  Delivers Bn of targeted impressions per Month,

genera/ng several USD millions in sales for its clients

Core Services •  Premium Display adver/sing:

–  Largest inventory in Russia; coopera/ng with Russian top publishers

•  Retarge/ng: –  Pushing retailers’ catalogues via dynamic banners to highly profiled audiences. Only

agency to interface with mail.ru.

•  Social Network adver/sing: –  Only agency to access inventory from the top Russian Social networks: VK.com,

odnoklassniki .ru & Facebook

•  Email campaigns: –  Offer broadcast to targeted audiences + ESP capabili/es

•  Affiliate Marke/ng: –  Meta plaZorm, managing campaigns across mul/ plaZorm

We also provide full localisa/on services (transla/on / crea/ve adjustments etc.)

Russian Digital ecosystem •  Russia is the sixth largest country in the world in terms of internet users, overtaking the

UK, Indonesia and Germany in recent years –  50.1 million adults (43 % country’s total adult popula/on) surf the internet daily

•  Market volume of unique viewers / M: 1Bn (689M UV / Month for the top 20 publishers) •  Total market size e-‐commerce: USD10.5bn in 2012 •  E-‐commerce grew by at least 25% in one year as per 2012 figures. •  Ad Spend in 2013: US 10.5Bn •  Ad spend grew 15% in 2012 and is expected to grow yearly by 11% /ll 2015 . •  CPA market volume in Russia : USD60 million in 2012)

Sources: Public Opinion Founda4on (FOM), EWDN study November 2012 and TNS AdFact

Digital Ecosystem landscape

Source: IAB 2013

Top 20 Russian publishers by visitors and /me spent

Social Media Landscape •  Top players: vk.com, odnoklassniki.ru, facebook.com, moimir.ru and twijer (5mln Russian users) •  VK is the second biggest social network service in Europe aker Facebook, it is available in several

languages but popular par/cularly among Russian-‐speaking users around the world, especially in Russia, Ukraine, Azerbaijan, Kazakhstan, Moldova, Belarus, and Israel.

•  Odnoklassniki is a social network service for classmates and old friends. It is popular in Russia and former Soviet Republics.

Premium Display offer

Technology

• 1 tracking code to connect to

100% Runet

• Easy to launch campaings

• Reliable tracking system

• Fraud prevention

• Real-time reporting

Products

• Large Russian publishers

network

• Banners designs/creation

• Easy to use interface

• Detailed campaings reporting

• Individual approach

Support

• Technical Support

• Campaigns optimization

• Marketing Support

• Yield Management

• Design improvement

• Campaigns analysis

Premium Inventory •  Etarge/ng has one of the largest trading desk in Russia. We have access to un-‐

matched inventory. our main Publishers

336*280 250*250

200*200

160*600

200*300 240*400

728*90

300*250

448*60

600*90 120*600

760*90

Example of campaign: L'OCCITANE

Banner types

Re-‐targe/ng

•  Advertising is based on users interests and intents

•  Banners are automatically displayed according to users previous actions

•  Conversion Rates increases of 60% to 70%

•  User friendly advertising with daily capping

•  Optimization of the spent budget on others online advertising channels

•  Etargeting is the only agency connected with mail.ru to provide re-targeting

eTargeting gives new perspective to usual display campaigns.

More than 10 000 Russian publishers

eTargeting technology

Dynamic banner • Random (url) • Top products (tags) • Top categories (tags) • Geo • Local • Qualitative audience

OPTIMIZED RESULTS

Smart Audience

Random products with urls Top products via tags on your website

eTargeting transforms static banners into dynamic ads which allows you to:

• engage your audience longer

• offer functionalities in a single ad unit

• provide your audience with a choice of how to interact with your ad

Dynamic banners for Audience

14

Geo Targeting – city/region levels

From 900 meters to 15 kilometers

Local Targeting – point of sales A point of sale

Local & Geo Targe/ng

eTargeting provides offline Retailers with the solutions to target internet audience according to their real time geographic localization.

• Detection of your target users

• Effective methods to bring audience to

your specific point of sale

• Users see your advertising when they

are within range of 900 meters to 15

kilometres

• Up to 75% preciseness for Local

targeting

• Products • Info • Address

• Ad messages • Schedule • Metro

Local Targe/ng

Be part of the Russian Social Media growth

Our offer: • Promote offers to highly targeted audiences • One point of entry to cover 90% of social network audiences

Social Media offer – example of targe/ng op/ons

Social Media – Targeted Ads

Social Media – Offers

Social Media -‐ Banners

Email campaigns

•  Etarge/ng has access to millions of opted-‐in russian email addresses

•  CPM and or CPL / CPC models are available based upon campaign type

•  Etarge/ng is also the exclusive agent for Emailvision and can manage in-‐house all your email marke/ng requirements

• Reliable tracking • Largest Russian Network

• Simplified Invoice Management • Simplified Payment Management

• Expertise • Transparency

Adver/sers High quality network of affiliate plaZorms & publishers

eTarge/ng cooperates with the largest network of Russian affiliate plaZorms.

Affiliate Marke/ng – Trading Desk PlaZorm

Views

Downloads

Printing coupon

Sign-ups

Purchase

Filling-in

Affiliate marke/ng – What we can deliver

Affiliate traffic sources •  Media adver/sing (primary audience); •  Media adver/sing (retarge/ng); •  Contextual Adver/sing; •  Contextual Adver/sing Brand; •  Doorway traffic; •  PopUp Ad; •  Cashback; •  Email -‐ Newslejer; •  Traffic from social services. Network Key to our management services, we monitor and op/mise performances of each

campaign per partner. Unsuitable types of traffic will be switched off

Repor/ng •  Etarge/ng has developed its own

tracking technology across all media. We provide our clients full campaign repor/ng across all performance metrics: –  CTR –  СРС –  CPO –  Post-click –  Post-impression

•  Own technology to run Purchase dedupe report: iden/fy the true contributor to the conversion

Our approach – Simple and Transparent – No hidden costs

•  Etarge/ng charges 15% of the client’s Media budget for management , op/miza/on and repor/ng

•  An addi/onal 15% is charged for

technology access when needed (For example: Affiliate commissions / e-‐targe/ng plaZorm / RTB, etc)

•  For any quarterly budget over £50K

we offer free localisa/on and banner crea/on services.

1 year +

55 000 000 +

0,25%

130 000 +

Duration of the campaign:

Impressions:

CTR:

Clicks:

3 months +

5 351 385

0,17%

8 961

0,5%


Impressions:

CTR:

Clicks:

Conversion rate:

1 month

1 284 290

0,2%

2 557

1,1%


Impressions:

CTR:

Clicks:

Conversion rate:

Case Studies – Travel Sector

Our Top Publishers

ü  eTargeting counts more than 200 clients

Our latest clients

Our contact for Europe

DMedia Ltd

E: commercial@d-‐medi-‐a.com

T: 0044 (0)203 700 6875

W: www.d-‐medi-‐a.com

1st Floor Holborn Gate | 330 High Holborn | London |WC1V 7QT

eTargeting: Digital marketing in russia - DMedia Ltd

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