eTail East 2013

August 12-15, 2013 • Philadelphia Marriott Downtown, Philadelphia, PA

www.etaileast.com • www.theetailblog.com •

Returning to analytics: harnessing dataand providing actionable businessintelligence to become adaptive retailorganizations

Optimizing your business for growth

LeadSponsors:

Made For Retail By RetailerseTail East

Key Themes For eTail East 2013 Include:

YOUR CUSTOMER

The ultimate goal is to be smarter about your business, understandyour customers’ needs and exceed them. That’s why eTail is here – toarm you with strategies to help you do just that.

Join Us In The City Of Brotherly Love… for eTail East!

Look Inside Your Business. Solve The Customer Problem.

Focusing on the next wave ine-commerce for future growth

Engraining a customer focusthroughout your retailenterprise

Organized By:

Call: 1.888.482.6012 or 646.200.7530 Fax: 1.646.200.7535Email: [email protected] Visit: www.etaileast.com

RegisterToday-

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6 SPECIFIC REASONSTO SECURE YOURREGISTRATION RIGHT NOW

Increase market share, set yourgrowth strategies for the remainderof 2013 and gain a competitiveadvantage by registering today!

eTail is the perfect sized eventfor you. Not too massive so youcan find the solutions you want andintimate enough to truly networkwith retailers.

With interactive sessions, freeconsultations and retailer-onlyworkshops, receive solutions toall of your challenges with amultitude of learningopportunities

The event content, format andspeaker faculty were put togetherby year-round research into yourspecific pain points.We coverwhat you want to hear about.

All we do is conferences. Thatmeans 100% of our resources gosolely towards executingindustry-leading events thatserve your needs.

Every session will offer a minimumof 4 tactical take aways (not justa high-level summary)- we requestit of every speaker.

Over 85% of the speaker facultyis a retailer.

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Every single speaker at eTail is REQUIREDto end their presentation with 4-5actionable key take-aways. They willpresent the business case, executionstrategy and results!

Lead Sponsors:2

The eTail program provides tactical sessions focusing on user experienceimprovements, personalization, search best practices, analytics and BI, conversionoptimization, usability, site redesign, merchandising strategies, customerengagement and CRM, the multi-channel customer experience and of course thelatest pre-holiday results to shape your strategies for Q4 2013. And with ourvaried session formats, you will walk away with a notebook full of new ideas (aswell as contacts).

Additionally, hear tactical strategies focusing on:• Social media strategies• Mobile and tablets• Optimizing your spend• The multi-channel and online customer experience• And of course…Keeping the experience fresh so your customers come back to you time andtime again.

Gain competitive intelligence and benchmark your current marketing and salesefforts to ensure your busiest season provides the highest revenue numbersyou’ve ever seen. Only at eTail 2013.

WHY IS ALWAYS THE RIGHTEVENT FOR YOU

Getting social with eTailJoin the eTail conversation on all of our social networks.Additionally, gather real-time feedback with Live StreamingTwitter at the conference! And don’t forget to check out pastpresentation videos from keynote presenters, available atwww.etaileast.com for free!

The eTail Blog Have you visited the eTail Blog yet? Better yet, have yousubscribed? We bring the experts’ advice (from companieslike Lucky Brand Jeans, Macy¹s, Hautelook and more) straightto you. Subscribe for free and never miss a beat!

GET SOCIAL WITH “I also had the

opportunity to meet manygreat leaders in the onlineretailing industry and

well as reconnecting withcolleagues, vendors I’veworked with in the past.Congratulations on asuccessful week.”

Ethelbert Williams, Head ofMarketing, Total Beauty Group

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eTail East 2013 Free ContenteTail is dedicated to providing you with a maximum amount of industry information, keeping youabreast of all recent developments in the ecommerce space. Therefore, we are pleased to offer youaccess to several complimentary benchmark studies, reports and Q&As.

2013 RETAIL TECHNOLOGY SPENDING REPORT During eTail West 2013, eTail fielded over 100retailer surveys in order to uncover technologyspending habits. We’ve revamped our latestsurveys and partnered with AT&T in order toprovide deeper insight into these trends. Youwill find that this study provides tangible,constructive data and insights for bothretailers and solution providers.

THE ETAIL TECHNOLOGY TREND REPORTTo address the changing technology spendinghabits of the industry, over the past two years,eTail has been fielding retailer surveys on-siteduring our annual conferences. Where areretailers spending, and why? What are theirplans for technology spending in the future,and why have they spent the way they havebeen for the last 24 months? What insight canbe gleaned from these results? eTail has carefully analyzed trends and presentsa detailed analysis of changes over the lasttwo years in terms of technology spendinghabits within the industry. In this report, youwill be able to ascertain areas of spend thathave both increased and decreased, and why.

HOW BARNES & NOBLERETAINS A 60% OPEN RATE ONA DAILY EMAIL CAMPAIGNBarnes and Noble sometimes seems like one ofthe last remaining big book sellers whose brickand mortar stores are still as crowded as ever.That’s because the retailer had made hugeefforts to diversify its offerings and itsmarketing to encourage traffic to PiperRosenshein, Director of Retention Marketingat B&N, email is the connective tissue thatdrives that traffic, and is used as a vehicle todrive people online and in store, based on lotsof relevant targeting and promotional efforts. One email campaign the company runs calledthe “Nook Daily Find,” gives customers whoown B&N’s Nook tablet reader the opportunityto purchase a book at around 75% off theoriginal price, for that day only. It’s and emailthat retains a 60% open rate and a very lowopt-out rate, and it is just one example of howtargeted marketing through email, to veryspecific segments, can prove successful formulti-channel retailers.

SEARS CANADA’S DO’S ANDDON’TS OF ONLINE VS. IN-STORE MERCHANDISINGOnline merchandising is an entirely differentanimal than the in-store bear many traditionalretailers might be used to. While it can takeweeks or months to measure merchandisingtrends in store, online trends manifestimmediately, and therefore data must beanalyzed frequently and swiftly to determinewhat should be put in front of consumers.

Tom Maryniarczyk, Associate VP of E-Commerce Analytics and Promotions at SearsCanada, spoke to eTail about how using datato back up decisions is key to the success ofonline merchandising. He also pointed outhow important it is to offer an easy guestcheckout option and ask for as little info aspossible from customers, so as to get themthrough that purchase door.

Benchmark Studies & Reports

Exclusive Q&As With Industry Experts

DOWNLOADREPORT NOW

DOWNLOADREPORT NOW

DOWNLOADQ&A NOW

DOWNLOADQ&A NOW

Visit to stay abreast of the latest developments in the ecommerce space.

P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: [email protected] · W: www.etaileast.com · Visit:



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eTail Special Events Attend BRAND NEW networking activities and cocktailreceptions each and every day of the event

Monday, August 12th

5.30PM Retailer-Only Card Swap: eTail’s Popular “Speed-Dating” Networking!Bring plenty of business cards, because you will need them! Back by populardemand, our “speed-dating” themed networking card swap allows you tomeet your peers in a retailer-only environment.

6.00PM eTail Official Welcome ReceptionAt the end of a subject-intensive day, unwind with fellow retail executives inthis relaxed environment. For those just arriving, this is a perfect opportunityto jumpstart your networking.

Tuesday, August 13th

12.30PM Concurrent Retailer-Only Networking Sessions!Invitation-Only Workshop and Private Lunch Hosted BySymantec & Invitation- Only Workshop and PrivateLunch Hosted By KountHigh-level networking opportunity is designed as a brainstorming andnetworking workshop for retailers. If you are interested in attending, andare a qualified retailer, email Lori Hawthorne [email protected].

6.15PM The eTail Official Cocktail ReceptionAfter a day of constructive and solutions-focused sessions, relax at theofficial eTail Cocktail Reception. Take advantage of an opportunity tonetwork with forward-thinking retail executives.

Wednesday, August 14th

1.05PM Concurrent Retailer-Only Networking Sessions!Interactive Workshop and Private Lunch Hosted byMaritz Loyalty Marketing and Interactive Workshopand Private LunchHigh-level networking is designed as a brainstorming workshop. If you areinterested in attending, and are a qualified retailer, email Lori Hawthorne [email protected].

6.00PM Retailer-Only Think Tanks With multiple roundtables, each with a different retail host and topic area offocus, tackle the hottest topics impacting retail today. One-on-onenetworking and relationship building with your peers in a vendor-freezone!! For detailed information on Roundtable Hosts, please visitwww.eTaileast.com.

RETAIL INNOVATORSPRESENT TACTICALCASE STUDIESWe challenge them to feature their bestcontent, provide actionable results, soyou can maximize the number of take-aways you receive. Here is a sample ofwho you will hear from in 2013.

Brian TilzerChief Digital OfficerCVS Caremark

John BorisSVP/CMOShutterfly

Michael BayleSVP/ GM MobileESPN

Kobie FullerCMOREVOLVEclothing

Brian SawyerManaging Director- InteractiveBear & eCommerceBuild-A-Bear Workshop®

Serena PotterGroup VP, Marketing StrategyMacys

Andy ChuDVP Mobile CommerceSears Holding Corporation

Mark SimmonsVP, eCommerce + DigitalDESIGN WITHIN REACH

Bill SheaGM/VPWine Country Gift Baskets

John MullikenCo-Founder/GMJoss & Main

Jason FallsVP Digital StrategyCafepress

Alex MillerVP eCommerceQVC

Rose HamiltonEVP/Chief Marketing OfficerPet360

Tripp SessionsCIOBenchmark Brands

Kevin DiamondChief Technology OfficerHauteLook

David GrocerSVPPaperstyle.com

Lead Sponsors:4

Registration Info

Please Note: • The Search Summit (Aug 12th) and the Email Marketing, Optimization & Personalization Summit (Aug 12th) are for retailers only.• *A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors,internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies withprimary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves theright to enforce the rate for non-luxury brands

• All discounts are taken off the full conference price. No two discounts or offers can be combined.• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and maybe subject to cancellation.

• Teams must be from the same company to receive the savings.To secure space for your team, contact Steven Peters at 1-866-691-7771 or email [email protected].

• Fee includes continental breakfast, lunch, cocktail receptions and conference documentation.• Please note that Connecticut residents must add 6% sales tax to their registration fee • For WBR’s complete pricing policy, including cancellation information, please visit www.etaileast.com.

Group Discounts For RETAILERS Only

Groups of 3 Get 20% off the full Retailer price (Save up to $420 per person)

Groups of 4+ Get 25% off the full Retailer price (Save up to $525 per person)

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4 EASY WAYS TO REGISTER:Call us: 1-888-482-6012 or

1-646-200-7530Fax: 1-646-200-7535Email: [email protected]

Online: www.etaileast.com

CAN'T MAKE IT? Pass along to yourteammates. They'llbe glad you did!

HOTELINFORMATION

Philadelphia Marriott Downtown1201 Market StreetPhiladelphia, PA 19107-2817P: 215-625-2900F: 215-625-6000

Enjoy America’s “original” capital, ripewith rich history in our new location,

the City of Brotherly Love! Register your room today atour discounted rates.

The Philadelphia Marriott Downtown hotel commandsa towering presence in the heart of America's originalcapital. This Philadelphia downtown hotel locationexceeds the expectations of both business and leisuretravelers. A collection of fine restaurants are locatedon-site or within walking distance of the PhiladelphiaMarriott Downtown hotel, in addition to the city's bestshopping and entertainment venues. Easy to reach byany mode of transportation, the hotel is just one milefrom the 30th Street Train Station and ten miles fromPhiladelphia International Airport.

eTail has procured a special rate of $189.00 pernight (plus tax). To make your reservations, please callthe Philadelphia Marriott as soon as possible at 800-320-5744 and be sure to identify yourself as an eTailattendee. There has also been a dedicated websitesetup where you can book your hotel reservationonline: https://resweb.passkey.com/go/eTailWBR.Rooms are limited and are on a first come, first servedbasis, so make your reservation as soon as possible.The discounted rate expires on July 22, 2013. AfterJuly 22nd, rooms may still be available, so inquire withthe hotel if you missed the cut off date.

For additional venue and area information, please visitwww.eTaileast.com

FullPrice

4 Day ConferenceIncludes: � Social Commerce, Engagement & Community Summit (Aug. 12)� 2 Day Main Conference (Aug. 13-14)� The Mobile Shopping & Tablet Summit (August 15) $2249

3 Day ConferenceIncludes your choice of: � Social Commerce, Engagement & Community Summit (Aug. 12)� The Mobile Shopping & Tablet Summit (Aug. 15)Plus:� 2 Day Main Conference (Aug. 13-14) $1999

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VENTURE CAPITALISTS

FullPrice

4 Day ConferenceIncludes: � Social Commerce, Engagement & Community Summit (Aug. 12)� 2 Day Main Conference (Aug. 13-14)� The Mobile Shopping & Tablet Summit (Aug. 15) $4,499

3 Day ConferenceIncludes your choice of: � Social Commerce, Engagement & Community Summit (Aug. 12)� The Mobile Shopping & Tablet Summit (Aug. 15)Plus:� 2 Day Main Conference (Aug. 13-14) $3,899

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NON-RETAILERS

SPECIAL DISCOUNTS FOR RETAILERS! Receive Up To $525 Off Your Package Of Choice

If you are interested in finding out if we have special rates for your company pleasecontact us at [email protected].


SAVE $200 Register by Full7/31/13 Price

4 Day ConferenceIncludes your choice of:� Search Summit (Aug. 12)� Email Marketing, Optimization & Personalization Summit (Aug. 12)� Social Commerce, Engagement & Community Summit (Aug. 12)Plus:� 2 Day Main Conference (Aug. 13-14)� The Mobile Shopping & Tablet Summit (Aug. 15) $1899 $2099

3 Day ConferenceIncludes your choice of:� Search Summit (Aug. 12)� Email Marketing, Optimization & Personalization Summit (Aug. 12)� Social Commerce, Engagement & Community Summit (Aug. 12)� The Mobile Shopping & Tablet Summit (Aug. 15)Plus:� 2 Day Main Conference (Aug. 13-14) $1549 $1749

2 Day Conference� 2 Day Main Conference Only (Aug. 13-14) NA $800

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RETAILERS

YOUR CUSTOMER

Pre-Conference Summits Choose Between 3 Concurrent Summits:Monday, August 12th

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Agenda At A Glance

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7:30 Registration & Networking Breakfast

8:00 Chairperson’s Opening RemarksSocial Annex

8:15 KEYNOTE SESSION: Building Community:It's More Than EngagementJason Falls, VP Digital Strategy, Cafepress

8:50 KEYNOTE SESSION: Harnessing SocialMedia As A Business ToolRajiv Narang, Frmr. Executive Director,Marketing Decision Sciences and Social MediaAnalytics, Dell

9:25 KEYNOTE SESSION: Social Sharing,Gamification And Engagement: DrivingLoyalty Using Social MediaChris Krohn, President and CMO,Restaurant.com

10:00 Social Media Innovation Spotlight

10:20 Coffee & Refreshments

10:50 KEYNOTE SESSION: Building A Digitally FitOrganizationAdam Kmiec, Director, Global Digital Marketingand Social Media, Campbell’s Soup

11:25 Social Media Innovation Spotlight

11:45 KEYNOTE SESSION: How Nissan LeveragesSocial Media To Build Advocacy And BrandErich Marx, Director, Interactive & Social MediaMarketing, Nissan North America

12:20 KEYNOTE SESSION: Twitter

12:50 Lunch & Networking For All Attendees

1:50 Social Engagement Is The Bridge BetweenRetail And Online: Staying On TheBleeding Edge of Social InnovationJed Paulson, Director eCommerce & Marketing,Free People

2:25 From Electronic Commerce To EngagedCommunity: The New Ecomm ModelRose Hamilton, EVP & Chief Marketing Officer,Pet360

3:00 PANEL DISCUSSION: What’s Next In SocialMedia: Focusing On The Present AndPreparing For The FutureHillary Ziegenhagen, Head of Social Media,Shop Bop, Matthew Hardgrove, MarketingDirector, Homeclick.com, David Cost, VPeCommerce & Digital Marketing, Deb Shops,Christine Monaghan, Frmr. VP eCommerceProduct Management & User Experience,Nutrisystem

3:35 CLOSING SESSION: Leveraging SocialMedia To Drive Consumer EngagementAnd ConversionKevin Metz, Frmr. VP eCommerce, Cache

4:10 Afternoon Coffee & Refreshments

4:40 End Of Social Commerce & EngagementSummit

5:30 eTail Retailer-Only Card Swap NetworkingSession

6:00 eTail 2013 Welcome Reception

The Search Summit Email Optimization &Segmentation Summit

Social Commerce, Engagement & Community Summit

8:15 Continental Breakfast & Registration

8:50 Chairperson’s Opening RemarksRahmon Coupe, CEO, YourAmigo

9:05 Using Onsite Tools And Search ToImprove SEO For Your RetailBusiness

9:40 PANEL DISCUSSION: The Rise OfGoogle Shopping… TransitioningFrom Free To PaidAndy Schepper, VP Operations andeCommerce, Summit Sports, HugoSmoter, Director of Marketing,Spreadshirt

10:15 Kickoff Of Interactive RoundtableDiscussions

11:15 Morning Coffee & Refreshments

11:45 Recharge Your PPC Profitability: 5Ways To Diagnose And Treat A PaidSearch Slump Purna Virji, Marketing Manager, Stroll

12:20 Continuation of InteractiveRoundtables

1:20 Industry Case Study Achemy

1:35 Lunch & Networking For AllAttendees

2:30 PANEL DISCUSSION: EffectiveManagement Of PPC CampaignsWhile Balancing Your SEO StrategiesMark Sorkin, Director Digital Marketing,Analytics and Usability, CharmingShoppes, Inc.

3:05 Continuation of InteractiveRoundtables


5:10 Conclusion Of Search Summit

5:30 eTail Retailer-Only Card SwapNetworking Session


Summit Roundtable Moderators: (Eachtable is moderated by a Retailer and a technicalexpert; Each table discussion will last 20minutes)

Table 1: YourAmigo

Table 2: RKG

Table 3: NetElixir

Table 4: Searchdex

Table 5: Microsoft

8:45 Continental Breakfast & Registration

9:15 Chairperson’s Opening Remarks

9:30 Email Design For Optimum Response

10:05 KEYNOTE PANEL DISCUSSION: UsingDeliverability Best Practices To GetInto The BoxNicole Delma, Frmr Director of EmailMarketing, J. Crew, Pinny Gniwisch,Founder, Ice.com/Adjunct Professor,McGill University

10:40 RETAIL SESSION: The Soup To Nuts OfManaging And SuccessfullyExecuting Triggered Email CampaignsDave Jones, Director eCommerce andWeb Strategy, Arhaus Furniture


11:45 KEYNOTE RETAIL MICRO-SESSIONAND PANEL DISCUSSION: Staying OnThe Pulse Of Change In The EmailIndustry: New Players, New Services,New RulesRuth DeFeo, Senior Manager ofeCommerce, Case-mate, Nikki Leonard,Interactive Marketing Manager,eCampus.com, Nicole Delma, FrmrDirector of Email Marketing, J. Crew

12:20 Kickoff Of Interactive RoundtableDiscussions

1:20 Lunch & Networking For AllAttendees

2:20 Customer Communication - EmailTactics That Build LoyaltyGil Cayabyab, VP Marketing,SmartFurniture.com

2:55 Continuation Of InteractiveRoundtables

3:55 Transactional, Service And CustomEmails: Evaluating When To MarketTo Consumers With Multiple Formats


5:00 Conclusion Of Email Marketing,Optimization & PersonalizationSummit

5:30 eTail Retailer-Only Card SwapNetworking Session


Summit Roundtable Moderators: (Each table ismoderated by a Retailer and a technical expert;Each table discussion will last 20 minutes)

Table 1: ExactTarget

Table 2: DEG

Agenda At A Glance Continued: MAIN CONFERENCE DAY ONE

Concurrent Tracks Begin. Please Choose Track A B or C

7:15 Registration And Networking Breakfast Inside The Solution Zone

7:50 Welcome Address & Opening Card SwapLori Hawthorne, Events Director, eTail Conference Series

7:55 Chairperson’s Opening RemarksDavid Potts, CEO & Founder, SalesWarp

8:10 KEYNOTE SESSION: Transforming Customer ExperienceThrough Digital And Omni-Channel InnovationBrian Tilzer, SVP/Chief Digital Officer, CVS Caremark

8:40 KEYNOTE SESSION: Increase Customer Confidence To ClickAnd BuyLee-Lin Thye, Senior Product Marketing Manager, Symantec

9:15 KEYNOTE PANEL DISCUSSION: Generating Unique AndDifferentiated Customer Experiences To Capture Market ShareAndy Schepper, VP Operations & eCommerce, Summit Sports,Kobie Fuller, Former CMO, REVOLVEclothing, Claire Mazur, Co-Founder, Of A Kind, Garrett Eastham, Founder and CEO,Compare Metrics, Jeff Beisman, SVP Marketing, Little Black Bag

9:50 NETWORKING INTENSIVE: The Secret To 5x More EffectiveNetworking – Brand New For eTail!Doug Spence, Chief Networking Officer, eTail

1:55 Chairperson’s Remarks41st Parameter

2:05 KICK OFF SESSION: Keeping TheCustomer Top Of Mind To Set Your RetailExperience Apart From The CompetitionDavid Grocer, SVP, Paperstyle.com

2:35 The Outsourcing Process: Finding TheRight Partner For Your Retail BusinessCraig Handelsman, eCommerce Director &CIO, Centralvacuumstores.com

3:05 5 Simple Actions To Make A MeasurableImpact On Your Responsive WebsitePatrick Collins, President, 5th Finger, aMerkle Company

3:40 Networking & Coffee Break Inside TheSolution Zone

4:25 Negotiating Your Company To BetterProfitsMitch Lieberman, CEO & Co-Founder, OneWay Furniture

4:55 Industry Case StudyBloomReach Executive

Chairperson’s RemarksJason Goldberg, VP Strategy, Razorfish

KICK OFF SESSION: Personalizing AndDifferentiating Your Customer ExperienceTo Actively Compete In Today’s MarketManish Hirapara, Sr. Director eCommerce,Office Depot

Warby Parker: Building A Fashion BrandOnline (And Offline)Tim Riley, Director Online Experience, WarbyParker

Industry Case StudyUnited States Postal Service Executive

Networking & Coffee Break Inside TheSolution Zone

PANEL DISCUSSION: The Integration ofDigital And Bricks To Create EffectiveOmni-channel Customer ExperiencesHolly Devine, Executive Director ofEcommerce, Urban Outfitters , Jay Custard,VP Digital Marketing, Finish Line,WendiSturgis, EVP Sales & Service, Yext

Industry Case Study

Chairperson’s Remarks

KICK OFF SESSION: Accomplishing ASuccessful Website Redesign To EnhanceThe User ExperienceJohn Suh, UX Web Designer, Blinds.com

PANEL DISCUSSION: Staying Abreast OfThe Evolution Of Visual Shopping And ItsImpact On Consumer Shopping BehaviorMark Simmons, VP Marketing andeCommerce, Design Within Reach, KristinSmith, Director eCommerce, Stride Rite

Industry Case StudyCriteo Executive

Networking & Coffee Break Inside TheSolution Zone

Keeping Customer Service Top of Mind ToSet Your Retail Experience Apart from theCompetitionGlenn Edelman, VP Marketing, WineEnthusiast

Connecting with Multilingual Consumers:How GoPro Went Live with 6 NewLanguage Sites in 3 Weeks Matt DeLoca, VP of Sales, Smartling

10:05 Networking & Coffee Break Inside The Solution Zone

10:50 Facebook For RetailersNicholas Franchet, Head of Global eCommerce, Facebook

11:15 KEYNOTE SESSION:Don’t Do Stupid Stuff…. And 5 OtherRules For Killer Technology ImplementationsTripp Sessions, CIO, Benchmark Brands

11:45 KEYNOTE SESSION: Keeping Up With Ad Tech In A Sea Of AcronymsDave Reed, SVP Client Solutions, MediaMath

12:20 KEYNOTE PANEL DISCUSSION: Investing In The Future:Creating Optimal Customer Experiences And Generating NewMarketing Programs To Reach Tomorrow’s ConsumerBrian Sawyer, Managing Director- Interactive Bear & eCommerce,Build-A-Bear Workshop, John Boris, SVP/CMO, Shutterfly, Criteo,Serena Potter, GVP Marketing Strategy, Macys.com

12:55 INVITATION-ONLY Private Lunch Hosted By Symantec

INVITATION-ONLY Private Lunch Hosted By Kount

Lunch & Networking For All Attendees

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E-Commerce Essentials Cross-Channel Integration & Holiday Preparedness

User Experience Optimization & Site Redesign

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Main Conference Day One Tuesday, August 13th


Agenda At A Glance Continued: MAIN CONFERENCE DAY ONE

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5:30 Get Back To Basics And Drive Growth InToday’s MarketMichael Weiss, Director of Online Retail,Global Operations, Marriott International

6:05 PANEL DISCUSSION: Can Free ShippingPay For Itself?Hugo Smoter, Director of Marketing,Spreadshirt, Brandon Finch, Director ofeBusiness, Jelly Belly, Victor Castro, Directorof eCommerce, Vermont Teddy Bear

PANEL DISCUSSION: Optimizing YourMarketing Channels And AccuratelyTracking ConversionsWill Ferguson, VP Display Advertising, SocialMedia And Affiliate Marketing,1800flowers.com, Dan Malone, Sr. DirectorStrategy & Analytics, Vistaprint, Jan Linert,Director of Online Marketing, The Children’sPlace, Victor Castro, Director of eCommerce,Vermont Teddy Bear, Ryan Bonifacino, VPDigital Strategy, Alex and Ani, Neustar

It’s Your Time To Shine – The ResourceThat Makes You And Your SearchProgram Look Good Robin Smith, Global Search Manager, LifeTechnologies

DM News SessionNikhil Behl, CEO, Zoostores.com

Lessons Learned From Lenovo’s SiteRedesignNicole Osowski, Director of North AmericanMerchandising & Development, Lenovo

7:25 Registration And Networking Breakfast Inside The SolutionZone


8:15 KEYNOTE PANEL DISCUSSION: What’s Next In Ecommerce:The Evolution Of The Industry And Its Impact On Your RetailBusiness Jack W. Whitley, Senior Vice President, E-Commerce,Replacements, Ltd., Holly Devine, Executive Director ofEcommerce, Urban Outfitters, Kevin Diamond, CTO, Hautelook,John Faith, SVP External Affairs, RetailMeNot, Inc., KatherineBahamonde, EVP Global E-commerce & Operations, C. Wonder

8:50 KEYNOTE SESSION: ForeSee Industry Case StudyLarry Freed, President and CEO, ForeSee

9:25 KEYNOTE SESSION: Marketing Innovation In The Age OfDigital DisruptionBert DuMars, VP Principal Analyst, Forrester

9:55 KEYNOTE SESSION: Community-Building And Social SharingTo Drive Customer Engagement And Increase Brand LoyaltyAlex Miller, VP eCommerce & Marketing, QVC, Inc.

10:25 NETWORKING INTENSIVE: There’s A Smarter Way To LeverageRelationships: Influence, Persuade And Get Buy-In– BrandNew For eTail!Doug Spence, Chief Networking Officer, eTail

10:40 Networking & Coffee Break Inside The Solution Zone/SpecialBONUS Speaker Panel Hosted By The eTail Blog

11:25 KEYNOTE SESSION: Industry Case StudyMaxymiser Executive

12:00 KEYNOTE PANEL DISCUSSION: Carrying Your Brand MessageThroughout Your Retail Experience: Becoming A Valued BrandTo Your CustomersErica Cerulo, Co-Founder, Of A Kind, Mark Simmons, VP Marketingand eCommerce, Design Within Reach, Merrick Rosner, VPBusiness Development, Poppin, Executive from Sociomantic

12:35 KEYNOTE SESSION: Executing Your Strategy For NewTechnology ProjectsBill Wood, Frmr. VP/CIO, Bass Pro Shops

1:05 INVITATION-ONLY Private Lunch Hosted By Maritz LoyaltyMarketing

INVITATION-ONLY Private Lunch

Lunch & Networking for All Attendees

6:35 Conclusion Of Main Day One

6:35 eTail Official Cocktail Reception


2:05 Chairperson’s RemarksInternet Marketing

2:15 KICK OFF SESSION: Technology, People, &Processes: Keys To Building A Best-In-ClassAnalytics PracticeAshish Braganza, Senior Manager GlobalBusiness Intelligence (GBI), Lenovo US

2:50 Measurement That Matters: Sigma SharesHow To Create Data-Driven Video ProgramsCliff Dorsey, VP Sales, Invodo, Jack Howard,New Media Specialist, Sigma

3.15 Industry Case StudyInvodo Executive


KICK OFF SESSION: Developing AndDelivering Legendary Customer ServiceBill Shea, GM, Wine Country Gift Baskets

Industry Case StudyAmazon Payments Executive


KICK OFF SESSION: Digital OptimizationAt JetBlueMichael Stromer, VP Customer ConnectionsMarketing, JetBlue Airways

Industry Case Study

Industry Case Study

Data Management, Analytics & Testing Customer Engagement & CustomerService

Social, Mobile & Digital Optimization

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OR

Main Conference Day Two Wednesday, August 14th

Lead Sponsors:

Agenda At A Glance Continued: MAIN CONFERENCE DAY TWO

3:25 PANEL DISCUSSION: What Happened ToAnalytics?Ashish Braganza, Senior Manager GlobalBusiness Intelligence (GBI), Lenovo US, DanMalone, Sr. Director Strategy & Analytics,Vistaprint, Mike Lund, VP Sales, OnlineSolutions, Epsilon Data Management

4:10 “The Philly Pub Crawl”: Final Networking& Cocktail Break Inside The Solution Zone

4:50 PANEL DISCUSSION: Maximize YourTesting ProgramsMark Sorkin, Director Digital Marketing,Analytics and Usability, Charming Shoppes,Inc., Jason Lehmbeck, Founder and CEO,DataPop, Brandon Finch, Director ofeBusiness, Jelly Belly, Dan Franklin, SegmentManager Commerce, Edgecast

5:25 The Data Challenge: Targeting AndConverting Customers As Your BusinessMaturesJan Linert, Director of Online Marketing, TheChildren’s Place

PANEL DISCUSSION: ExploringEngagement Tactics That ExceedCustomer ExpectationsGreg Hintz, GM, Tiny Prints, HeatherDeschenes, Sr. Director, CRM Marketing,Vistaprint, Devin Sung, Sr. DirectorRelationship Marketing, Choice HotelsInternational, Casey Cannon, DirectoreCommerce, Office Depot, Jamie Braxton,Marketing Manager, US Mattress

“The Philly Pub Crawl”: Final Networking& Cocktail Break Inside The Solution Zone

Industry Case StudyEdgeCast Executive

MICRO-SESSION AND PANEL DISCUSSION:The Mobile Investment Debate: The ProsAnd ConsCurtis Kopf, Managing Director ofEcommerce and Customer Innovation,Alaska Airlines, Andy Chu, DVP & GM,Mobile & Community Experiences, SearsHoldings, David Young, Sr. Director OnlineMarketing North America, Hotels.com, JosePuente, Director Mobile and InstalledApplications, Autotrader.com, GregoryKennedy, VP Marketing, TapSense

“The Philly Pub Crawl”: Final Networking& Cocktail Break Inside The Solution Zone

Affinity Marketing At The Source: TheChallenges And Opportunities AssociatedWith Verifying Customers Identity OnlineBlake Hall, CEO and Founder, ID.me, MarkDeruyter, Former Senior Marketing Manager,Under Armour

Making Necessary Investment ChangesFor The Betterment Of Your BusinessKaren Kang, VP, Accessory Geeks

6:00 Retailer-Only Think Tanks – BRAND NEW FOR ETAIL EAST!Table 1: What Happened to AnalyticsHost: Brandy Lorah, Director of Ecommerce Analytics, Boscov’s Department Store, LLC

6:45 End Of Main Conference Day Two

8:15 Registration & Networking Breakfast


8:45 KEYNOTE SESSION: The Connected Consumer: What MobileStrategy Makes Sense For Your Business To Meet ThisGrowing Demand?Andy Lapin, Chief Architect, Kelley Blue Book

9:20 KEYNOTE SESSION: Applying The Appropriate Resources ToImplement An Effective Mobile And Tablet Site StrategyJohn Mulliken, Co-Founder/SVP Strategic Initiatives at Wayfair.com,Joss & Main, Paul Toms, Senior Director of Marketing, Joss &Main

9:55 KEYNOTE SESSION: Transforming Air Travel Through The UseOf The Mobile ChannelJonathan Stephen, Head of Mobile & Emerging Technologies,JetBlue Airways

10:30 MOBILE INNOVATION SPOTLIGHTMicrosoft


11:15 KEYNOTE PANEL DISCUSSION: Enhancing And Developing AnOptimal Mobile Strategy That Drives CommercePrat Vemana, Director Velocity Lab and Global Mobile Strategy,Staples, Andy Chu, DVP & GM, Mobile & Community Experiences,Sears Holdings, Pete Chelala, VP, Mobile Advertising & Products,Viacom, Jonathan Stephen, Head of Mobile & EmergingTechnologies, JetBlue Airways, Jason John, VP Online, Mobile andSocial Marketing, Gilt Groupe, Lisa Bonanno, Director ofCorporate Marketing, Genesys Cloud, Angel

11:55 Fathead’s Responsive Design JourneyMichael Layne, Director Internet Marketing, Fathead

12:30 MOBILE INNOVATION SPOTLIGHT

12:45 Lunch For All Attendees

1:45 How Mobile Is Re-Shaping The Travel And Hospitality IndustrySteven Quach, Director Online Marketing, Hotels.com

2:20 A Mobile Advertising Case Study: Autotrader.comJose Puente, Director Mobile and Installed Applications,Autotrader.com

2:55 CLOSING KEYNOTE SESSION: The Philosophy And Trending OfResponsive Design At TravelocityJoshua Bright, Product Manager, Mobile, Travelocity

3:30 Coffee & Refreshments/ End Of Mobile Shopping Summit

Mobile & Tablet Summit Thursday, August 15th

9

“I would recommend eTail for

all ecommerce professionals. There is something

for everyone, and you are guaranteed to walk

away with an incredible wealth of information!

I'm looking forward to the next.” -Donna Lisa,

Interactive Online Marketing Manager, Wasteland, Inc.|

ShopWasteland.com


YOUR CUSTOMER

• Receive hands-on tactical knowledge, as every single session offers atleast 4 tactical take-aways

• Return to the office with dynamic optimization techniques for your PPCcampaigns

Get Your Search ChallengesSolved By Expert RoundtableModerators From:

Cover every aspect of Search in an interactive format with your fellow retailers!

Search is changing. That means your budget and management of your programs has to change as well. Leave this subject-intensive summit with detailedstrategies to maximize your programs and resources.

Why Register For The Search Summit?

*Check www.eTaileast.com forfull speaker bios and updates

• Navigate through recent changes in Google PLAs to effectivelymanaging your SEO campaign

• Technical experts provide FREE consultations in an interactiveenvironment during our 20-minute roundtable discussions

The Search Summit: Tactical Best Practices In SEO and SEM Monday, August 12th

8.15 Continental Breakfast & Conference Registration

8.50 Chairperson’s Opening Remarks

Rahmon CoupeCEOYourAmigo

9.05 KEYNOTE SESSION: Using Onsite Tools AndSearch To Improve SEO For Your Retail Business

How do you find out what your customers are truly searching foron your website? When optimizing your pages, how do you knowthe terms for which you are optimizing are the terms yourcustomers are truly using? Our search expert presents the means tomaximize your SEO strategy and website content to driveconversion and save valuable budget and resources.

• Understanding products have many different names dependingon who is asking the question

• Knowing long tail keywords your customer is after• Maximizing long tail keywords to convert your customers at ahigher percentage

• Tools and options for finding the proper ways to optimize yoursite and enable customers to find exactly what they are lookingfor effortlessly

9.40 KEYNOTE PANEL DISCUSSION: The Rise OfGoogle Shopping… Transitioning From Free ToPaid

Andy SchepperVP Operations and eCommerce Summit Sports

Hugo SmoterDirector of MarketingSpreadshirt

By this summer, all Google Shopping results will transition to bepaid. Understanding how these changes with impact search overallis integral to ensuring you are receiving the results that you desire.Our search gurus talk through how you can optimize your feedsand gain more qualified traffic. These changes don’t have todrastically change your overall search program. We’ll show youwhy.

• What best practices can you share around ways to gain morequalified traffic?

• Has there been success in managing the bidding process?• How did this affect other marketing channels?• Did Google Product Listing Ads cannibalize sales from Adwords,organic or other channels?

• Did Google Shopping changes increase or decrease marketers’reliance on them?

• What is the best way to move forward considering thesechanges?

• How do you get more traffic through Google Shopping givenreporting constraints, besides just increasing your bid?

• On the organic side, there has been evolvement with Pandaupdates, what are the results?

• What are the new trends in the way that the new algorithmsare working in terms of increasing rankings?

10

Pre-Conference SummitsMonday,

August 12th

Choose Between 3Concurrent Summits:

The Search Summit: Tactical Best Practices In SEO and SEM

Email Optimization &Segmentation Summit:

Actionable Email Marketing Best Practices

Social Commerce,Engagement &

Community Summit

Lead Sponsors:

10.15 Kick Off Of Interactive Roundtables

11.15 Morning Coffee & Refreshments

11.45 Recharge Your PPC Profitability: 5 Ways ToDiagnose And Treat A Paid Search Slump

Purna VirjiMarketing ManagerStroll

You don’t need to be a master diagnostician like Dr. House to solvethe issue; taking these five key steps will allow you to breathe newlife into your PPC account. Everyone goes through a slump in theirPPC accounts at least once. Even if you aren't necessarily seeing adip in profits, proactively performing these steps will help youraccount operate at peak performance. Purna, a writer forSearchEngineWatch and search innovator, shares tips on how todiagnose one, and ways to boost the profitability.

• How to do an effective PPC audit, and how often to run one• Reviewing the core metrics• The real reports you need to be running• Quality score improvement tips and why it matters

12.20 Continuation Of Interactive Roundtables

1.20 Industry Case Study Achemy

1.35 Lunch & Networking For All Attendees

2.30 PANEL DISCUSSION: Effective Management OfPPC Campaigns While Balancing Your SEOStrategies

Mark SorkinDirector Digital Marketing and AnalyticsCharming Shoppes, Inc.

Our panelists delve into an optimal way to manage PPC campaigns,and its impact on search engine optimization programs. Ensuringthat you can manage your PPC budget, and support theseresources with an optimal SEO strategy, will guarantee you see theresults (and returns) you are looking for.


4.40 Afternoon Coffee & Refreshments

5.10 Conclusion Of Search Summit

5.30 eTail Retailer-Only Card Swap NetworkingSession (please see page 4 for more details!)

6.00 eTail Official Welcome Reception For AllAttendees (please see page 4 for more details!)

*Check www.eTaileast.com for updates on Retailers & Moderators.

For more information on hosting a Search Summit roundtable,contact Chet Silverman at 646-200-7478 or [email protected].

The Search Summit Continued: Monday, August 12th

11

Network in the Solutions Zone!

Enjoy VIP seating for Retailers only

Chat with your peers in multiple

Retailer-Only networking opportunities


YOUR CUSTOMER

12



9.30 Email Design For Optimum Response

Discover current trends in email creative, a survey of widths,optimal time to benchmark, strategies to present clear promotions,text AND image duality, ideas for motivating continued readership,and much more. Leave this session with the means to increaseresponse levels to your email communications.

• Current trends in email design • Best of the best: top email campaigns of the major retailers • Design and tech tips for improved response

10.05 PANEL DISCUSSION: Deliverability Best Practices:Get Into The Box

Nicole DelmaFrmr Director of Email MarketingJ. Crew

Pinny GniwischFounder, Ice.comAdjunct Professor, McGill University

At a time when email saturation is at an all time high, ensuring yourprospects and current customers read your email communications iscritical. Stand out amongst a cluttered inbox. Mitigate deliverabilityissues after attending this opening panel discussion.

• What are the current trends with deliverability? How is theindustry evolving?

• How are the IPs managing all of the emails that are floodingconsumer inboxes?

• What adjustments are you making to your strategy consideringthe deliverability issues that exist today?

• What strategies are you using to circumvent some of the morechallenging deliverability issues?

• From a certification perspective, what are you doing? • What other tactics exist aside from sending from a certified IP?• Should you be considering other tactics to ensure your emails aresent to inbox instead of getting bounced back or sent to spam?

• What services are available to validate email addresses?

10.40 RETAIL SESSION: The Soup To Nuts Of ManagingAnd Successfully Executing Triggered EmailCampaigns

Dave JonesDirector eCommerce and Web StrategyArhaus Furniture

Are you getting the most out of your email marketing strategy?Move your customers from “just looking” to “buying it today”! Allthat you have to do is set up your email drip campaigns. Email dripcampaigns are triggered emails meant to provide timely, relevantmessages to your customer during key times of the buying cycle.This tactical session will walk through what drip campaigns are,why you should be running them, and how to optimize thesecampaigns. Key topics covered in this session include:

• Ideas to grow your email list• What drip campaigns you should be running• What are the best practices for my drip campaigns• What content should be in your drip campaigns

Email Optimization & Segmentation Summit: Actionable Email Marketing Best Practices Monday, August 12th

• Effectively reach your audience and maximize your email programs byunderstanding the latest changes in the industry

• Get your emails delivered, your list cleansed and ensure your creative isas impactful as possible

With TableModerators From:

Cover every aspect of Email Marketing, Program Optimization and Segmentation in an interactive formatwith your fellow retailers!

Email remains one of the most cost effective acquisition and retention tools available to marketers. Learn how the email industry is changing, and howto navigate through these changes. Get an ROI out of your program. Top retailers focus on turn-key issues affecting your email strategy in thisinteractive summit.

Why Register For the Email Optimization & Segmentation Summit?• Technical experts provide FREE consultations in an interactiveenvironment during our 20-minute roundtable discussions

*Check www.eTaileast.com forfull speaker bios and updates


August 12th






Community Summit

Lead Sponsors:

11.15 Coffee & Refreshments

11.45 KEYNOTE RETAIL MICRO-SESSION AND PANELSESSION: Staying On The Pulse Of Change In TheEmail Industry: New Players, New Services, NewRules

Ruth DeFeoEmail Marketing ManagerCase-mate

Nikki LeonardInteractive Marketing ManagereCampus.com

Nicole DelmaFrmr Director of Email MarketingJ. Crew

Email is changing as quickly as the rest of the e-commerce industry.There are new players in the field that impact the visibility of youremails, as well as their placement in the inbox. Considering the ROIon email today, ensuring that it actually reaches your customer’sinbox is more critical now more than ever. Map a strategic futurefor your email program after this session concludes.

• Is email becoming the “new data point”? • What is the future of email? Will it still be a viable marketingtool in the next five years?

• Considering the millennial consumer and how theyconsume information

• Facing decreased click rates and the overall effectivenessof email

• What is the future of some of the sites that offer to declutteryour mailbox and show all of the emails next to each other, andhow will that impact your future email programs?

• How do you make sure your email takes priority against yourcompetition?

• What does that mean (in terms of the aggregators) for youshould think about email in the next 5 years?

• How are your couponing/discount programs potentially going tobe impacted?

• How can you remain flexible and position yourself to respond topotential changes in the industry due to new services enteringthe market?

12.20 Kickoff Of Interactive Roundtable Discussions

1.20 Lunch & Networking

2.20 Customer Communication - Email Tactics ThatBuild Loyalty

Gil CayabyabVP MarketingSmartFurniture.com


3.55 Transactional, Service And Custom Emails:Evaluating When To Market To Consumers WithMultiple Formats

As a leading acquisition channel, optimizing your emailcommunications is essential to thriving in today’s economy. Adamexplores multiple email formats and communication strategies thatguarantee incremental lift in sales from your customers.

• Identify ways to get incremental lift in sales by selling product intransactional emails

• Should you include upsell products or any otherpromotional banners?

• Offering a better experience from html versus standard textemail formats in service emails

• Are there opportunities to cross-sell and up-sell in thoseformats?

• Measuring the ROI on a given format• Examining rich text formats and resource dedication• Understanding what technology is relevant for your business totrack click-throughs

• Identifying the key time to market to your customers


5.00 Conclusion of Email Optimization &Segmentation Summit

5.30 eTail Retailer-Only Card Swap NetworkingSession (please see page 4 for more details!)

6.00 eTail Official Welcome Reception For AllAttendees (please see page 4 for more details!)

*Check www.eTaileast.com for updates on Retailers & Moderators.

For more information about hosting an Email Marketing,Optimization & Personalization Summit roundtable, contact ChetSilverman at 646-200-7478 or email [email protected].

13

Email Optimization & Segmentation Summit Continued: Monday, August 12th


YOUR CUSTOMER

14

Chris Kohn is a marketing innovator who brings social loyalty programs,gamification and more to his company, Restaurant.com. As many cross-channel marketers, social media is an integral part of his mix. In this keynotesession, he reviews how to drive loyalty and engagement via social media.

• Examining content marketing programs (blog, integration intocommerce)

• Developing social content that drives engagement, affinity to the brand• Deep diving into Gamification / community engagement strategies foryour business

• Evaluating social sharing tactics used at Restaurant.com (by way ofdining – photographing meals is a major trend)

10.00 Social Media Innovation Spotlight

Leave with dynamic strategies to take your social media programs to thenext level during our innovation spotlight sessions.

10.20 Coffee & Refreshments

10.50 KEYNOTE SESSION: Building A Digitally FitOrganization

Adam KmiecDirector, Global Digital Marketing and Social MediaCampbell’s Soup

Adam Kmiec, the global lead for digital marketing and social media (thecompany’s first) at Campbell’s Soup, is on a mission to transform the digitalculture at the 143-year-old food marketer. They are diving head first intodigital innovation, with social media being one of the core tenants. Learnwhy and how companies are moving to digital fitness models, as Adamwalks through Campbell’s transformation.

• Understand how to harness the power of digital marketing and socialmedia

• Understand how leading organizations are using digital and social mediato transform their organizations.

• After attending you'll walk away with philosophies and frameworks youcan apply to your organization, immediately

11.25 Social Media Innovation Spotlight

Leave with dynamic strategies to take your social media programs to thenext level during our innovation spotlight sessions.

11.45 KEYNOTE SESSION: How Nissan Leverages SocialMedia To Build Advocacy And Brand

Erich MarxDirector, Interactive & Social Media MarketingNissan North America

Social Commerce, Engagement & Community Summit Monday, August 12th

• Understand the latest social strategies used by your retail peers to movecustomers from engagement to sale

• Learn how to utilize social sharing and gamification programs

The Social Commerce Summit is a full day of content that will deep dive into Social Media strategies being utilized by industry leading retailers to generate revenue.

Why Register For The Search Summit?• Hear success stories regarding community management, social platformsand more!

• And most importantly…get an ROI on your social efforts


August 12th






Community Summit

Lead Sponsors:


8.00 Chairperson’s Opening RemarksSocial Annex

8.15 OPENING KEYNOTE SESSION: Building Community: It'sMore Than Engagement

Jason FallsVP Digital StrategyCafepress

The social media marketing world will tell you that there is a premium onconsumer engagement. But they never seem to tell us how or why. JasonFalls, noted author, social strategist and Vice-President for Digital Strategy atCafePress Inc., will move beyond advice for more engagement to showhow and why engagement drives revenue, sales and consumer retention.

• Why consumers gravitate to certain brands versus others Tactics e-tailerscan implement to attract more on-site activity around "community" and"engagement"

• How engagement drives loyalty, repeat purchase and higher order value• How content marketing through on-site engagement drives socialsharing, which expands reach and brand exposure

• How CafePress is approaching community building to reinvigorate andreposition the company with online consumers

8.50 OPENING KEYNOTE SESSION: Harnessing Social MediaAs A Business Tool

Rajiv NarangFrmr. Executive Director, Marketing Decision Sciences and Social Media Analytics, Dell

Many retailers struggle to understand how to integrate social media andcommunity content into their site. As this phenomenon continues to buildmomentum, companies need to take aggressive steps in engagement andtransparency with their customers. Rajiv will walk through some of the"dos" and "don'ts" from best-in-class social media programs, focusingheavily on customer engagement, data and change management.

• Discussing how to empower your organization to engage inconversations with customers

• Utilizing big data and technology• Exploring customer engagement strategies

9:25 KEYNOTE SESSION: Community-Building And SocialSharing To Drive Customer Engagement And IncreaseBrand Loyalty

Chris KrohnPresident and CMORestaurant.com

In 2011, Erich Marx was asked to “put Nissan on the social map”. So, with asmall team and an even smaller budget, he began to define a social strategy –one that ultimately would need to account for Global scope, the emergence ofSocial CRM, and how to drive real business value. It’s 2013. Has he succeeded?Is Nissan on the map? Judge for yourself. Learn how a large, multi-nationalautomaker navigates the internal politics and manages the ever-changingexpectations of customers to build a successful social brand.

• Harnessing the power of social media• Getting internal buy-in• Planning a social road map for your organization• Executing on your strategy

12.20 Keynote Session: Twitter

12.50 Lunch & Networking For All Attendees

1.50 KEYNOTE SESSION: Social Engagement Is The BridgeBetween Retail And Online: Staying On The BleedingEdge of Social Innovation

Jed PaulsonDirector of Direct & MarketingFree People

Leading apparel retailer Free People recently launched the FPMe program(www.freepeople.com/fpme), which is a social network built into theirecommerce platform that allows store associates (as well as customers) toshare photos of themselves on their site. They are focused on bridging retailand ecommerce channels by creating social engagement opportunities. Theircustomers are highly visual, and very social, and want to see and learn fromeach other as well as their aspirational models. This is just the first step in theirplatform that will encompass Mobile and Gaming in the future. Jed walksthrough this initiative in detail in this keynote session.

• Their store associates/stylists can be our best champions of our lifestylebrand

• Their customers love interacting with other real customers• Gamification of the experience will increase retention and ultimately sales

2.25 From Electronic Commerce To Engaged Community: TheNew Ecomm Model

Rose HamiltonEVP & Chief Marketing OfficerPet360

The key to success in a price sensitive, digital world is to create value for yourconsumers – value that extends beyond the cart. E-commerce retailers acrossevery industry are racing to add content and community to their sites, yet mostwill fall short of their goals. Content and community cannot simply be slappedon to existing e-commerce sites, rather they must be at the core of a brand’svalue proposition. In this session, Rose Hamilton, EVP & CMO at Pet360, willdiscuss best practices for integrating content, community and commerce intoan online experience customers are passionate about.

• Pet360’s evolution from e-commerce pure play PetFoodDirect.com to thedevelopment of Pet360.com, a highly engaged community that offers petparents 360 degree solutions for pet parenting

• Organizational buy-in and culture shift that were required to make thischange

3.00 PANEL DISCUSSION: What’s Next In Social Media:Focusing On The Present And Preparing For The Future

Matthew HardgroveMarketing DirectorHomeclick.com

Christine MonaghanFrmr. VP eCommerce Product Management & User ExperienceNutrisystem

David CostVP eCommerce & Digital MarketingDeb Shops

Hillary ZiegenhagenHead of Social MediaShopbop.com

Social remains an ever-evolving marketing and (possibly) sales channel. AtHomeclick.com, they’ve taken an aggressive stance on social media, bringingcommunity aspects into their site. Shopbop.com engages with customersacross a multitude of platforms. Our panelists discuss the incorporation ofsocial media programs, the deployment of sstrategies and ultimately how tomeasure the impact on sales in this insightful keynote session.

• How are you driving consumers to become engaged on your socialplatforms?

• How is social becoming more integrating into the customer experience? • Where are you seeing an ROI? How are you tying down ROI? • What are some of the KPIs your business looks at when measuring thesuccess of a social media campaign?

• What tools do you use to measure Social Media?• What is the value of your social programs? What are the differentcomponents that you assign a value to?

• What’s coming next, how will this medium evolve?• How do you best manage and utilize these devices for the consumption ofsocial media?

• How can you understand the criticality of social commerce - regardless ofcompany size?

• mplementation approach options for all types of retailers - big/small• How important is omnichannel and social integration within the overallstrategy?

3.35 CLOSING SESSION: Leveraging Social Media To DriveConsumer Engagement And Conversion

Kevin MetzVP eCommerceCache

During this session, learn how a multichannel retailer implemented a variety ofcost effective, socially oriented website functionalities and communicationprograms in an effort to: enhance visitor engagement; build brand “voice”;develop content; acquire new customers; and improve conversion and sales.Leave with strategies to fully leverage social media and drive not onlyengagement, but conversion.

• Learn the importance of identifying and developing partnerships with costeffective social technology and service providers that are “right” for yourcustomer and business.

• Understand the resource, communication and process challenges associatedwith social media initiatives and programs.

• Walk away with a step-by-step plan on putting together a comprehensivesocial media program.

• Garner practical insight into how capabilities such as ratings and reviews,Q&A, SMS text and more can augment Facebook, Twitter, Pinterest, andother media for more comprehensive consumer engagement.


4:40 Conclusion of Social Commerce, Engagement &Community Summit

5.30 eTail Retailer-Only Card Swap Networking Session(please see page 4 for more details!)

6.00 eTail Official Welcome Reception For All Attendees(please see page 4 for more details!)

Social Commerce, Engagement & Community Summit Continued: Monday, August 12th

15 P: 888-482-6012 or 646-200-7530 · F: 646-200-7535 · E: [email protected] · W: www.etaileast.com · Visit:

YOUR CUSTOMER

16

“What I like about eTail is it’s a little more controlled and intimate than some of the other conferences. Theorganizers do a great job of making sure to get the best of the retailers and the best of the vendors out there. I likethe analogy in one of your brochures of, ‘If you want to get lost at an airport,’ that’s what a conference feels likesometimes. This feels more curated. What keeps me coming back is the people, the people that I meet. It’s greatto network with fellow CMO’s working on the same issues that we are.” - Jason Kang, Chief Marketing Officer, Zazzle.com

Main Conference Day 1Tuesday, August 13th

7.15 Registration & Networking Breakfast Inside TheSolution Zone

7.50 Welcome Remarks & Opening Card Swap

Lori HawthorneEvents DirectoreTail conferences


David PottsCEO & FounderSalesWarp

8.10 KEYNOTE SESSION: Transforming CustomerExperience Through Digital And Omni-ChannelInnovation

Brian TilzerSVP/Chief Digital OfficerCVS Caremark

There’s no time more important to receive exceptional care andservice than when you or a family member is sick. Traditionally,healthcare and pharmacy are not known for having great customerservice. Digital tools are at the forefront of empowering customersto proactively and better manage their health needs.CVS/pharmacy’s Chief Digital Officer discusses how the pharmacyinnovation company and drugstore is redefining the standard ofservice by bringing personalized online and mobile experiences tocustomers and using digital and omni-channel innovation as anextension of the retail store.

• Learn how CVS/pharmacy is aggressively integrating digitalchannels into the store experience to empower customers on apath to better health

• Gain insight into how personalized technologies can informconsumers and change behaviors

• Discover how digital tools help personalize online, mobile, andin-store experiences

8.40 Increase Customer Confidence To Click And Buy

Lee-Lin ThyeSenior Product Marketing ManagerSymantec

9.15 KEYNOTE PANEL DISCUSSION: GeneratingUnique And Differentiated CustomerExperiences To Capture Market Share

Andy SchepperVP Operations & eCommerceSummit Sports

Kobie FullerFormer CMO, REVOLVEclothing

Claire MazurCo-FounderOf A Kind

Garrett EasthamFounder and CEO,Compare Metrics

Jeff BeismanSVP MarketingLittle Black Bag

The customer is king. And retailers understand that keeping this asa central tenant is the way to win today’s market share battle.Totsy is one of the fastest growing online children’s retailers today.Of A Kind marries content with curation, to become a leadingfashion start-up. Revolve Clothing…Summit Sports…. Learn howretailers from various verticals are growing their businesses andcompeting in the market share land grab.

• Differentiating your customer experience to actively compete• Partnering with fellow retailers for exclusive product offerings• Offering customers a compelling reason to come to your site, aswell as a reason to stay

• Understanding some consumers are price conscious and areonly using your website as a marketing vehicle

9.50 NETWORKING INTENSIVE: The Secret To 5x MoreEffective Networking – Brand New For eTail!

Doug SpenceChief Networking OfficereTail

The ability to influence, persuade and communicate internally, iskey to any company’s growth. This highly interactive sessionfocuses on networking and communication, and you’ll leavelearning not only more about your colleagues, but yourself. Gaininternal buy-in, influence others and network after leaving thispower-packed session!

Lead Sponsors:

Main Conference Day 1 Continued: Tuesday, August 13th

17

10.05 Networking And Refreshments Inside TheSolution Zone

Join your fellow retailers in the Solution Zone for your chance towin fantastic prizes.

10.50 Facebook For Retailers

Nicholas FranchetHead of Global eCommerceFacebook

11.15 KEYNOTE SESSION: Don’t Do Stupid Stuff…. And5 Other Rules For Killer TechnologyImplementations

Tripp SessionsCIOBenchmark Brands

Tripp leads the information technology team at Benchmark Brands,as well as oversees the eCommerce operations team. He has beeninstrumental in leading technology implementations at thecompany, including a new eCommerce platform and thetechnology infrastructure environment. He talks through six keyrules to successfully execute technology implementations, includingkey starting points, thinking about the customer throughout theprocess and looking towards the future.

• Rule #1 – Don’t Do Stupid Stuff• Rule #2 – Know When to Hold’em, Know When to Fold’em• Rule #3 – Let’s Start from the very beginning (a very good placeto start)

• Rule #4 – “Just Say No”• Rule #5 – Don’t forget the Customer• Rule #6 – Boldly go where no one has gone before

11.45 KEYNOTE SESSION: Keeping Up With Ad Tech InA Sea Of Acronyms

Dave ReedSVP Client SolutionsMediaMath

Not so long ago, licensing an ad-server provided confidence thatbrands had all the technology needed for digital media success.Today, the market is awash in new technologies and acronyms,each purporting to be the key to unlocking the new marketingparadigm. Technology is the enabler, but where should marketersstart when it comes to tackling tech? Brands need to innovate fast,but learning and integrating multiple technologies can slow downthe process. Is there a single stack solution, or is interoperability thebest way to move forward?

12.20 KEYNOTE PANEL DISCUSSION: Investing In TheFuture: Creating Optimal Customer ExperiencesAnd Generating New Marketing Programs ToReach Tomorrow’s Consumer

Brian SawyerManaging Director- Interactive Bear & eCommerceBuild-A-Bear Workshop

John BorisSVP/CMOShutterfly

Serena PotterGVP Marketing StrategyMacys.com

Criteo Executive

As important as it is to focus on the “here and now”…it is equallyimportant to focus on what’s coming down the pike. Our group ofpanelists from leading online and multi-channel retailers, in bothapparel, photo and the travel verticals, discuss how emerging trendsand the latest technologies are influencing their long-term growthstrategies. Capitalize on the future after attending this interactivekeynote session.

• How are you investing your dollars considering the proliferationof devices today?

• How do you enable customer convenience anywhere andeverywhere, from an interface standpoint and a customerunderstanding standpoint?

• Do you do it by partnering? Is it internal? • What is the best way to invest newer ways to communicate withtoday’s customers?

• How can your understanding of your business and customerimpact your future investments?

• How can you maintain low cost and low resource investment asyou are looking at newer devices and lines of communication?

12.55 Concurrent Networking Sessions!

Workshop and Private Lunch

Hosted By Symantec

This Invitation-Only, high-level networking opportunity is exclusivefor eTail 2013! It is designed as a brainstorming and networkingworkshop for retailers exclusively. If you are interested in attending,and are a qualified retailer, email Lori Hawthorne [email protected].


Hosted By Kount

This Invitation-Only, high-level networking opportunity is exclusivefor eTail 2013! It is designed as a brainstorming and networkingworkshop for retailers exclusively. If you are interested in attending,and are a qualified retailer, email Lori Hawthorne [email protected].

Lunch And Networking For All Attendees


TRACK A: E-Commerce Essentials


41st Parameter

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2.05 KICK OFF RETAIL SESSION: Keeping The CustomerTop Of Mind To Set Your Retail Experience ApartFrom The Competition

David GrocerSVPPaperstyle.com

Every aspect of Paper Style’s company culture is designed to placecustomer satisfaction as their top priority. “Wow,” “Awesome,” and“Amazing” is the typical customer feedback. From the moment anorder is placed, it is handled with care and attention to detail atevery step of the way. For example, the company’s Type Stylistsreview every single invitation before sending it to print, checkingspacing, alignment and consistency of dates and times, to ensurethat their customers will fall in love with the final product. After theinvitation is printed, it is then checked again to ensure the bestquality printing and appearance. Should a customer be unhappywith their order, Paper Style’s Customer Service department, thePaper Stylists, steps in to enforce their 100% Happiness Guaranteeand ensure that any unsatisfied customer is taken care of. The PaperStylists and other team members also reach out to a subset of theircustomers every single day just to thank them for their business. Inthis customer-focused session, David will outline with a detailed casestudy showcasing Paper Style’s passion for making the customerhappy truly sets them apart from other retailers.

2.35 The Outsourcing Process: Finding The RightPartner For Your Retail Business

Craig HandelsmaneCommerce Director & CIOCentralvacuumstores.com

Running an e-Commerce business has many challenges, andchoosing a third party vendor for helping you achieve success is notan easy process. As internet commerce continues to grow andrapidly change, eTailers need to choose third party partners verycarefully. Having worked with a myriad of partners; site searchproviders, SEO companies, PPC companies, warehousemanagement, auto-attendant call system, programmers, mobile,and website redesign companies, Craig has a wealth of experienceto share. Unfortunately, having experienced many failures, he’slearned the hard lesson of what to look for and when it's time tocut your losses and move elsewhere. He shares his trials, tribulationsas well as successes with the eTail audience.

• No one does it all well, you or them. You don't, and that's whyyou're seeking a 3rd party for help. Don't assume because theyoffer so many options that they're good at them all

• Always hearing YES, or never hearing NO, are warning signs to run• Showcases should be called "Snow Cases". Just cause theyshow a site as a customer doesn't mean much

• When you ask a question and they seem stumped, that'sbecause they are stumped. Would your customers buy from youif they sensed you were stumped or didn't know your product

• Proposals and Contracts. Some things to consider and thinkabout

3.05 5 Simple Actions To Make A Measurable ImpactOn Your Responsive Website

Patrick CollinsPresident5th Finger, a Merkle Company

Responsive design has proven its place in an omni-channel world.Learn what retailers are doing to make responsive more than just

hype by hearing real-world case studies and insider tips thatincrease conversion rates and decrease go-to-market time whiledelivering a one-site device optimized experience.

3.40 Afternoon Refreshment Break & NetworkingInside The Solution Zone

Join your fellow retailers in the Solution Zone. Visit the CyberCafes, and view the Live Streaming Twitter feed!

4.25 Negotiating Your Company To Better ProfitsMitch LiebermanCEO & Co-FounderOne Way Furniture

Having years of experience with negotiating with partners, Mitchwill review the fine art of negotiation and make sure you knowexactly what can be negotiable. Many companies leave a lot on thetable by allowing salespeople to get the better of them.Negotiation best practices can take a company from the red intothe black. He will expose some common techniques anddemonstrate how to take full control of your negotiation process.

• Negotiating to a Win / Win• Knowing When To Walk Away• Art Of Negotiation “Playing The Game”• Compassion & Negotiating In Good Faith

4.55 BloomReach Industry Case Study

BloomReach Executive and Retail Client

Hear an informative and insightful presentation in this session.

5:30 Get Back To Basics And Drive Growth In Today’sMarket

Michael WeissDirector of Online Retail, Global OperationsMarriott International

Michael is in the midst of growing a small niche business (onlineretail- www.shopmarriott.com )and is refocusing the department’senergy on the fundamentals of the ecommerce experience. Inessence, he is stripping away what is currently there and building itback up using online best practices.

• Balancing the latest in new customer engagementfunctionalities with site fundamentals

• Examining homepage attributes and navigating customers fromyour homepage effectively

• Leveraging conversion drivers• Decreasing cart abandonment • Laying out your website from a hierarchy and usabilitystandpoint

• Determining optimal customer paths to check-out• Getting organizational buy-in • Obtaining feedback from merchandising, customer service,corporate sales and other internal teams

6.05 PANEL DISCUSSION: Can Free Shipping Pay ForItself?

Hugo SmoterDirector of MarketingSpreadshirt

Lead Sponsors:


19

Brandon FinchDirector of eBusinessJelly Belly

Victor CastorDirector of eCommerceVermont Teddy Bear

The free shipping debate has been an ongoing one in the retailindustry. Customers today practically demand it, especially given newerloyalty programs that are built upon free shipping offers. But how can itbe used effectively as a competitive advantage, and not hurt yourmargins? Retailers from across the industry tackle this question in thiseye-opening discussion– can free shipping pay for itself?

• Is free shipping necessary to compete in terms of providingcustomer experiences?

• In terms of other retailers offering free shipping, is that causingindustry-wide expectations to change? Are you being forcedinto this model?

• How does shipping affect customer loyalty? • Or can you use it as a competitive advantage?• And how do you build your program to optimize your shipping?• How can you achieve your profit goals while using free shipping?• Is it necessary to have multiple call centers or fulfillment to bringdown shipping costs?

6.35 Conclusion Of Main Day One

6.35 The Official Cocktail Reception For All AttendeesFor more information, please see page 3.

Track B: Cross-Channel Integration & Holiday Preparedness


Jason Goldberg, VP Strategy, Razorfish

2.05 KICK-OFF SESSION: Personalizing AndDifferentiating Your Customer Experience ToActively Compete In Today’s Market

Manish HiraparaSr. Director eCommerceOffice Depot

Consumers are interacting with brands through more touch pointsmore than ever before. That means that optimizing your customerexperience is absolutely critical. The Senior Director of eCommerce atOffice Depot talks about the realities of multi channel retailing today,and the means to differentiate your experience from competitors.

• Differentiating your customer experience to actively compete• Exploring private label products• Extending your assortment with relevancy• Personalizing the connection with today's design-conscious consumer

2.35 Warby Parker: Building A Fashion Brand Online(And Offline)

Tim RileyDirector Online ExperienceWarby Parker

A case study type-format, this presentation will discuss the growthof Warby Parker since its initial launch in early 2010. Specific topicsthat will be covered include but are not limited to the following:

• Launching a fashion brand online: how to differentiate theWarby Parker story, in particular ways to enhance shopping foreyewear online and disrupting a larger industry where only asmall percentage of sales occur via e-commerce

• Focusing on the Customer Experience: diving into what it meansto be stakeholder-centric when building a mission drivenorganization

• How using metrics and data around NPS and customersatisfaction scores can help drive your business forward

• Developing and growing a strong brand without the use oftraditional marketing: how Warby Parker has grown throughword of mouth, and the interesting approaches the companyhas used to gain traction in the market

• Creating reasons for people to talk about the brand totheir friends, family and colleagues

• Balancing the Online and Offline world of retail: how WarbyParker effectively utilizes both channels to complement eachother and enhance the overall shopping experience

3.05 United States Postal Service Industry Case Study

United States Postal Service Executiveand Retail Client

Hear an informative and insightful presentation from UPS in thissession.



4.25 PANEL DISCUSSION: The Integration of DigitalAnd Bricks To Create Effective Omni-channelCustomer Experiences

Holly DevineExecutive Director of EcommerceUrban Outfitters

Wendi SturgisExecutive Vice President of Sales & ServicesYext

Jay CustardVP Digital MarketingFinish Line

Retailers from across the industry struggle to not only fullyintegrate their online channels with their store or properties, butvice versa. In the age of “one channel”, ensuring your channels arevirtually “invisible” is the expectation from consumers today.Achieving that goal is not easy feat. Our panelists walk through thechallenges, initiatives and program results in this hard-hitting paneldiscussion.

• How do you create effective omni-channel experiences?• How are you incentivizing store associates to integrate digitalexperiences?

• How are they empowered to assist in the creation of cross-channel experiences?

• How do you define a great in-store experience?• How can you assist the customer in the store, using digitaltechnologies?

• Bringing products and services that are available inside of yourphysical store to the online channel



20

4.55 Industry Case Study


5:30 PANEL DISCUSSION: Optimizing Your MarketingChannels And Accurately Tracking Conversions

Will FergusonVP Display Advertising, Social Media And Affiliate Marketing1800flowers.com

Dan MaloneSr. Director Strategy & AnalyticsVistaprint

Jan LinertDirector of Online MarketingThe Children’s Place

Victor CastorDirector of eCommerceVermont Teddy Bear

Ryan BonifacinoVP Digital Strategy, Alex and AniNeustar

Retailers are constantly striving to manage their marketing spend,and understanding how to track back their spend to the highestperforming channels. During this tactical, hands-on session, ourgroup of retailers present how to optimally track across channels, tomaximize every conversion.

• Where did you start with your attribution model? It is a hybrid orblended model?

• Why are different attribution models being used by differentpeople?

• Why did you choose your model?• How did that decision affect your media spend?• How are you deciding between models? Or you just using onemodel, or have you tried different versions?

• Have you revamped your attribution model in the past 2-3 years? • If so, why? And where did you end up today?• Who was involved in the process (what departments, what keystakeholders were involved)?

• What were the points of contention in the process with thosestakeholders?

• What types of communication were most effective when rollingout a new attribution model?

• What tools are you using? • How are you leveraging this data?• How did it impact what you were doing before?

6.05 It’s Your Time To Shine – The Resource ThatMakes You And Your Search Program Look Good Robin SmithGlobal Search ManagerLife Technologies



Track C: User Experience Optimization & Innovation


2.05 KICK-OFF SESSION: Accomplishing A SuccessfulWebsite Redesign To Enhance The UserExperience

John SuhUX Web DesignerBlinds.com

Blinds.com has undergone a major site redesign, and presentslessons learned in this kick-off session. Determining how toapproach the redesign process and what elements to test beforemaking a permanent change ensures that you remain competitive,profitable and responsive to your customers. John walks throughhow to execute a redesign with an unwavering eye on thecustomer, and navigate through inevitable challenges along theway.

• Identifying ways to refresh your website• Enabling customers to use your website in a similar manner tokeep consistency with your user experience

• Investing and executing usability testing• Figuring out what truly drives the conversion in terms of theuser experience

2.35 PANEL DISCUSSION: Staying Abreast Of TheEvolution Of Visual Shopping And Its Impact OnConsumer Shopping Behavior

Mark SimmonsVP Marketing and eCommerceDesign Within Reach

Kristin SmithDirector eCommerceStride Rite

Visual shopping is becoming more prevalent as Google Imagesearches increase, programs such as Instagram continue to gainpopularity and consumers overall become more focused on visualsto assist with completing the sale. Embrace visual shoppingstrategies after attending this interactive panel discussion. Herefrom apparel and home goods retailers as they walk through visualshopping initiatives, successes and pitfalls to avoid.

• How have customer shopping behaviors changed? Have theybecome more visual shoppers?

• How are they behaving and thinking? • What are the customer dynamics that are moving towardsincreased popularity in terms of visual shopping?

• How will online shopping experiences change? • Are you structuring your site differently? How so?• Are you presenting products and information to customersdifferently? How so?

• How can you use visual shopping strategies as a traffic driverand as a conversion tool?

• How have you been successful in this area?

Lead Sponsors:

21


21

3.05 Criteo Industry Case Study

Criteo Executive and Retail Client




4.25 Keeping Customer Service Top of Mind To SetYour Retail Experience Apart from theCompetition

Glenn EdelmanVP MarketingWine Enthusiast

Glenn has recently launched a site redesign and much of theredesign is focused on their call center and customer service todrive the customer to the phone for their high-ticket productswhich (a) convert better, and (b) just give the customer a betterexperience when buying multi-thousand dollar items. He willexplain the results of the redesign, and explore their post-purchaseprocess via the phone that enhances the overall customerexperience. It’s a unique way of competing in today’s hypercompetitive environment.

• Going beyond your onsite web experience to drive brandloyalty

• Keeping customer service top of mind within your organization• Focusing on customer service as a differentiator from thecompetition

• Re-evaluating how you deal with your customers in terms ofyour call center

• Determining whether having higher costs to bring your callcenter in-house to ensure your customer service goals are beingmet

• Ensuring your customer service reps know that they reflect yourbrand with every customer interaction

4.55 Connecting with Multilingual Consumers: HowGoPro Went Live with 6 New Language Sites in3 Weeks

Matt DeLocaVP of SalesSmartling

5:30 DM News Session

Nikhil BehlCEOZoostores.com

Everyone loves to shop online, but we rarely realize thecomplexities behind receiving our product once we hit Purchase. Inthis workshop, attendees will learn how to build the nextgeneration customer experience is an asset light model delivering

an unparalleled customer experience while maximizing profitability.In addition, you'll gain a better understanding of integrating everypartner in your supply chain, leverage each others existingcapabilities & investments. Finally, he will discuss how to useinnovative elements like game mechanics, delivery predictabilityand carrier recommendations to create a world class customerexperience.

• Understanding that structuring your relationships with suppliersand carriers will determine your success

• Knowing that the way that you integrate your suppliers andcarriers will drive transparency and predictability for thecustomers

• Establishing proactive management vs. reactive managementwill delight your customers

• Leveraging each participants core competencies will driveprofitability

6.05 Lessons Learned from Lenovo’s Site Redesign

Nicole OsowskiDirector of North American Merchandising and DevelopmentLenovo

When considering a complete site redesign, everyone has anopinion, but meeting the needs of the customer should beparamount. Lenovo, the number two PC company in the world,completed an end-to-end redesign of the lenovo.com website in2013. Lenovo’s director of merchandising and optimization willshare some of the valuable lessons learned along the way.

• It will take longer than you expect – anticipate delays, changesand plan time to fix issues

• Rely on data instead of opinions to make decisions • Different types of customers shop in different ways – designyour site to accommodate for those distinct personalities

• Never stop optimizing the customer experience




YOUR CUSTOMER

22

“And there's the gem: loyalty program @JetBlue is connective tissue to link cross device activity. ROI of#etailboston. Check.” - Eric Gohs, Director of Online Marketing, EXPRESS

7.25 Registration & Networking Breakfast Inside TheSolution Zone


8.15 KEYNOTE PANEL DISCUSSION: What’s Next InEcommerce: The Evolution Of The Industry AndIts Impact On Your Retail Business

Jack W. WhitleySenior Vice President, E-CommerceReplacements, Ltd.

Holly DevineExecutive Director of EcommerceUrban Outfitters

Kevin DiamondCTOHautelook

John N. FaithSenior Vice President, External AffairsRetailMeNot, Inc.

Katherine BahamondeEVP Global E-commerce & OperationsC. Wonder

Hautelook was founded just five years ago to be at the forefront ofintegration between retail and technology. They focus heavily onthe increasing importance of personalization and tailoring theshopping experience to offer consumers more ways to discovernew products. Urban Outfitters has embraced emerging channelsand technologies to remain at the cutting edge. At Replacements.Com, a nice richer of dinnerware and china, they have evolvedtheir online strategies to stay ahead of the industry. In thisdiscussion about the rapidly evolving landscape of e-commerce, ourpanelists offer insight into where things are headed in the future,and opportunities to capitalize upon today.

• What are doing now to drive more customers? • To increase conversions?

• What is the next game-changing channel or program that willdefine future e-commerce experiences?

• How can you still remain focused on the basics (great SEO, sitesearch tools, upsells and merchandising, great productdescriptions) as you look towards the long-term?

8.50 KEYNOTE SESSION: ForeSee Industry Case Study

Larry FreePresident & CEOForeSee

Hear an informative and insightful presentation from the head ofForeSee in this keynote session.

9.25 KEYNOTE SESSION: Marketing Innovation In TheAge Of Digital Disruption

Bert DumarsVP, Principal AnalystForrester

Marketing innovation is hard and getting harder. Traditionalmarketing tools, channels, strategies and tactics are becoming lesseffective in the age we live in now – that of the perpetuallyconnected customer, a shift from the traditional marketing funnelto the consumer life-cycle and the impact of digital disruption thatdramatically changes the marketing landscape. CMOs and seniormarketing executives must drive innovation velocity across aspectrum of marketing activities at a faster pace than ever before.To be successful, they must build a marketing innovationfoundation and culture that emphasizes a post digital mindset andencourages and rewards employees for bringing innovative ideas tomarketing leadership. This presentation will discuss marketinginnovation programs that drive business growth, how to increasemarketing innovation velocity by changing your organizationalculture, and the impact of marketing innovation labs on thebusiness.

• Leading Innovators Do More Than Just Test Budgets and Tactics• Accelerating Marketing Innovation Is A Cultural Mindset• Marketing Innovation Labs - Good or Not

9.55 KEYNOTE SESSION: Community-Building AndSocial Sharing To Drive Customer EngagementAnd Increase Brand Loyalty

Alex MillerVP eCommerce & MarketingQVC, Inc.

QVC is changing the way the world shops by re-imagining theworlds of social, entertainment and shopping as one. As theworld’s leading video and ecommerce retailer, QVC is uniquelypositioned to discuss the means to use social media to turncustomers into brand advocates. Their Head of eCommerce walksthrough their social strategy in this keynote session.

• The social co-creation of the retail experience and using socialmedia to turn customers, vendors and other stakeholders intobrand advocates

• Creating a consistent brand experience across all platforms andthrough social media

• Leveraging the unique capabilities of each platform whiledelivering a streamlined, relevant experience

• Building trust, and using social media to create an innovativeshopping experience that respects her time, privacy andintelligence, and is built around her unique preferences

• Enriching the customer’s experience using a customized socialmedia model

Main Conference Day 2Wednesday, August 14th

Lead Sponsors:

23

Main Conference Day 2 Continued: Wednesday, August 14th

10.25 NETWORKING INTENSIVE: There’s A Smarter WayTo Leveraging Relationships: Influence, PersuadeAnd Get Buy-In– Brand New For eTail!

Doug SpenceChief Networking OfficereTail

Doug returns to assess your development and usage of powernetworking. This highly interactive sessions focuses on networkingand communication to ensure you are more effective in and out ofthe workplace.

10.40 Networking & Coffee Break InsideThe Solution Zone/Special BONUSSpeaker Panel Hosted By The eTail Blog

Brand New For eTail 2013! The Editor of The eTail Blog hosts aninteractive retailer-only panel with leading innovators. Receivetargeted content that delivers results for your business with a liveQ&A driven panel discussion, right in the Solution Zone!

11.25 KEYNOTE SESSION: Maxymiser Industry CaseStudy

Maxymiser Executive

Hear an informative and insightful presentation in this keynotesession.

12.00 KEYNOTE PANEL DISCUSSION: Carrying YourBrand Message Throughout Your RetailExperience: Becoming A Valued Brand To YourCustomers

Erica CeruloCo-FounderOf A Kind

Mark SimmonsVP Marketing and eCommerceDesign Within Reach

Merrick RosnerVP Business DevelopmentPoppin

Sociomantic Executive

Translating your brand proposition to customers is fundamental tocreating optimal customer experiences. Our brand experts fromacross the industry discuss how to maximize every single customertouchpoint to increase loyalty and sales. Ensure your brand filtersthroughout every customer interaction, and resonates with currentand potential customers, at the end of this keynote session.

• What are you investing in to push the concept of being a valuedbrand?

• What do you do in-house to manage your inventory? • Where do you outsource?• How are you staffing?• In terms of marketing, are you going lower cost direct tomeasure or are you investing in branding initiatives?

• With your retail strategy, how are you investing? Are you tryingpop-up shops?

• In terms of delivery, how can you package, ship and deliver withthe right tools, and at a lower cost?

12.35 KEYNOTE SESSION: Executing Your Strategy ForNew Technology Projects

Bill WoodFrmr. VP/CIOBass Pro Shops

Bill Wood has led a number of large-scale technology initiatives onkey eCommerce platforms, delivering on-time, on-budget solutionsthat have driven significant comp sales returns, higher conversionand improved customer engagement. In this session, he will sharekeys to ensure alignment of IT with your business goals andmethods to maximize the return on investment in your platform.

• Ensuring you have a detailed project outline of your program• Helping to uncover new ideas and potential conflicts down theroad

• Determining whether you need to simplify your businessrequirements if the implementation is too complex

• Understanding if it would be acceptable to fit your needsinto what the technology can supply in certain instances

• Evaluating building in-house versus outsourcing• Providing significant definition around your businessrequirements

• Thinking about the project requirements and that impact on theuser experience as well

1.05 Concurrent Networking Sessions!

Workshop and Private Lunch Hosted By Maritz Loyalty Marketing

This Invitation-Only, high-level networking opportunity isexclusive for eTail 2012! It is designed as a brainstorming andnetworking workshop for retailers exclusively. If you are interestedin attending, and are a qualified retailer, email Lori Hawthorne [email protected].


This Invitation-Only, high-level networking opportunity isexclusive for eTail 2012! It is designed as a brainstorming andnetworking workshop for retailers exclusively. If you are interestedin attending, and are a qualified retailer, email Lori Hawthorne [email protected].

Lunch And Networking For All Attendees


Track A: Data Management, Attribution & Analytics

2.05 Chairperson’s Opening RemarksInternet Marketing

2.15 KICK OFF SESSION: Technology, People, &Processes: Keys To Building A Best-In-ClassAnalytics Practice

Ashish BraganzaSenior Manager Global Business Intelligence (GBI)Lenovo US

Building a successful analytics practice requires the right mix ofanalytics tools, processes, and analytics practitioners. Withoutplanning for all these factors, most customers struggle to build

OR

OR



successful practices that stand the test of time. Here how Lenovoleadership outlines, plans, and implements the process of buildingthe appropriate infrastructure, which compliments their specificanalytics tools and goals. Lenovo discusses the tools that itleverages, as well as the maturity model it gauges success by.

• Advanced analytics maturity modeling• Best-in-class analytics practices• Leveraging multiple Adobe solutions• Analytics staffing techniques

2:50 Measurement That Matters: Sigma Shares HowTo Create Data-Driven Video Programs

Cliff DorseyVP SalesInvodo

Jack HowardNew Media SpecialistSigma


Invodo Executive

Leading technology experts present a tactical case study with aretail client.

3.25 PANEL DISCUSSION: What Happened To Analytics?

Ashish BraganzaSenior Manager Global Business Intelligence (GBI)Lenovo US

Dan MaloneSr. Director Strategy & AnalyticsVistaprint

Mike LundVP Sales, Online SolutionsEpsilon Data Management

Data management, collection and usage is the foundation to builda retail powerhouse. Yet, many organizations struggle to capturedata, and create an usable platform to share business intelligenceacross business units. The challenges stem from even recruitment,and identifying executives who have the skillset and knowledge toget into the details of the data. Our panelists will walk throughtheir challenges, and problem solve your most pressing questions.What has happened to analytics? You’ll find the answer here.

• Finding and recruiting analysts who can provide intelligence foryour business

• Understanding many skillsets focus on the technology aspect ofe-commerce, versus the analyses

• Getting into the details of your data and recognizing thattechnology is the enabler, not the solution

• Providing deeper insights into your business

4.10 “The Philly Pub Crawl”: Final Networking &Cocktail Break Inside The Solution Zone

Join your fellow retailers in the Solution Zone during the break foryour chance to win fantastic prizes!

4.50 PANEL DISCUSSION: Maximize Your Testing Programs

Mark SorkinDirector Digital Marketing, Analytics and Usability, Charming Shoppes, Inc.

Jason LehmbeckFounder and CEODataPop

Brandon FinchDirector of eBusinessJelly Belly

The testing process is not an easy one. Setting priorities for tests, aroadmap, and analyzing the results are critical to its success. Our panelwalks through the elements of putting together a successful testing

• What are you testing on your site? Why?• How are you formulating your tests? • If you are going to test, what is it that you do first?• How are you structuring and executing your tests?• What elements are you reviewing for tests (navigation, categorystructure, search function, does your search return appropriateresults or not)?

• What pain points have you identified and what have youdetermined through testing?

• And what did that lead you to change and why?

5.25 The Data Challenge: Targeting And ConvertingCustomers As Your Business Matures

Jan LinertDirector of Online MarketingThe Children’s Place

Now is the time of customer data and modeling and predictive analytics.Jan walks through the data journey at Children’s Place, to move youbeyond simply testing to truly harnessing and actioning your data sets.

• Providing an outline for new ways to capture customer data• Using data in terms of first, second and third party data sets fortargeting customers

• Web Analytics Data• CRM Data• External Data• Transactional Data• Private label credit cards• Loyalty Clubs• Social, Mobile• Point of Sale

• Combining these data sets to obtain a holistic view of your customer• Going beyond A/B and multivariate testing• Using an integrating tool for targeting after your data sets havebeen integrated

• Consolidating all of your data providers onto one platform to obtainthis holistic view

6.00 Retailer-Only Think Tanks

(Brand New For eTail East and completely vendor-free!)After a full day of knowledge-gathering, obtain focused solutions toyour challenges in our retailer-led wrap-up sessions. Enjoy quality oneon one time with eTail retail speakers in this Retailer-Only roundtablesession. Please see page 4 for details…

Table 1: What Happened to Analytics

6.45 End Of Main Conference Day Two

24 Lead Sponsors:


Track B: Customer Engagement & Next Generation Retail


2.15 KICK OFF SESSION: Developing And DeliveringLegendary Customer Service

Bill SheaGM Wine Country Gift Baskets

Bill promises a lively and entertaining presentation and discussion onhis experiences related to developing and delivering LegendaryCustomer Service. With 35 years in the direct to consumer catalogindustry for three leading service innovators, Bill’s unique viewpoint issure to challenge any company interested in establishing CustomerService as one of their competitive advantages within their industry.L.L. Bean, Norm Thompson and Wine Country Gift Baskets havestrong service traditions in the mail order industry. Bill’s presentationwill focus on the role Customer Service plays in helping to satisfymillions of mail order, internet and retail customers each year. So pullup a stool around the campfire and be prepared to hear somecustomer service stories that helped create Customer Service Legends.

• Is customer service a profit center or a cost center? • How do you measure whether your company or industry is livingup to customer expectations?

• Who is your customer? • In today’s competitive environment, how do you differentiateyourself in the marketplace?

Bill promises top/down and bottom/up looks at how companies needto stay customer centric 24 hours a day, 365 days a year.

2:50 Amazon Payments Industry Case Study

Amazon Payments Executive and Retail Client

Leading technology experts present a tactical case study with a retail client.

3.25 PANEL DISCUSSION: Exploring Engagement TacticsThat Exceed Customer Expectations

Greg HintzGMTiny Prints

Heather DeschenesSr. Director, CRM MarketingVistaprint

Casey CannonDirector eCommerceOffice Depot

Devin SungSr. Director, Relationship MarketingChoice Hotels International

Jamie BraxtonMarketing ManagerUS Mattress

Customer engagement and loyalty are critical to growth in today’sretail environment. Heads of CRM struggle to manage customerrelationships in a way that will drive true engagement- shapingexperiences for your customers that drive them to purchase time andtime again. Our panel walks through the new rules of engagement,and how to ensure you are obtaining the greatest LTV possible.

• Keeping the customer at the forefront of your brand experience• Presenting an offer when customers are truly ready to receive it• Truly listening to your customer and encouraging a meaningfuldialogue with them

• Balancing engagement: being respectful, relevant yet not intrusive• Building intelligent feedback programs into your strategy• Actioning customer feedback as customers share information withyour brand

• Being proactive, responsive to all customer feedback as they expectto receive feedback


Join your fellow retailers in the Solution Zone during the break for yourchance to win fantastic prizes!

4.50 EdgeCast Industry Case Study

Dan Franklin Segment Manager CommerceEdgecast



(Brand New For eTail East and completely vendor-free!)After a full day of knowledge-gathering, obtain focused solutions toyour challenges in our retailer-led wrap-up sessions. Enjoy quality oneon one time with eTail retail speakers in this Retailer-Only roundtablesession. Please see page 3 for details…


Track C: Social & Mobile


2.15 KICK OFF SESSION: Digital Optimization At JetBlue

Michael StromerVP Customer Connections MarketingJetBlue Airways

Michael walks through digital innovation at JetBlue Airways. Hefocuses on their cross-channel customer engagement programs,discussing current initiatives as well as a look into the company’sfuture. Learn how JetBlue is transforming travel using digital programsin this eye-opening session.

2:50 Industry Case Study




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®


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3.25 MICRO-SESSION AND PANEL DISCUSSION: TheMobile Investment Debate: The Pros And Cons

Andy ChuDVP & GM, Mobile & Community ExperiencesSears Holding

Gregory KennedyVice President MarketingTapSense

David YoungSr. Director Online Marketing North AmericaHotels.com

Curtis KopfManaging Director of Ecommerce and Customer InnovationAlaska Airlines

Jose PuenteDirector Mobile and Installed ApplicationsAutotrader.com

Mobile has been a game-changer the industry. Retailer are stillsorting the complexities of such a high growth sales and marketingchannels. Traffic is migrating more and more to mobile devices. Butthe returns aren’t there (yet). Our panelists debate the pros andcons of mobile investments, and present the business cases behindtheir current strategies. Leave with the means to shape an effectivemobile strategy at the end of this power-packed discussion.

• How can you justify the spend on a mobile site and see thereturn?

• How can you justify the cost of creating a mobile site? • Is it the best choice for your company to do mobile?• How do you measure the value of mobile in a morestandardized way?

• How can the value be translated? • What data can you provide to support your investment andjustify your ROI?

• What is the incremental revenue you’ve gained after havingimplemented a mobile site?


Join your fellow retailers in the Solution Zone during the break foryour chance to win fantastic prizes!

4.50 Affinity Marketing At The Source: TheChallenges And Opportunities Associated WithVerifying Customers Identity Online

Blake HallCEO and FounderID.me

Mark DeruyterFormer Senior Marketing ManagerUnder Armour

Troop Swap is a retail solution to overcome limitations of customerself-assertion and promotional codes. Our speakers discuss theveteran community’s usage of e-commerce, challenges, and how totap into their burgeoning customer base.

• Overview of Competing Models for Digital Verification: WhiteLabel, Single Sign On, Mobile

• Models for Authentication: Facebook Connect, Google, Yahoo,openid

• What's Next?• Centralized European approach versus the decentralized USapproach

• Spotlight on How Digital Identity Trends Are AffectingPayments, Marketing and Fraud Prevention

• Combating Fraud on Mobile Devices

5.25 Making Necessary Investment Changes For TheBetterment Of Your Business

Karen KangVPAccessory Geeks

To keep growing, you must invest in your business. But what areaswill promise the highest returns? Karen talks through theinvestment journey at Accessory Geeks, the why, how and theresults. Don’t waste another marketing dollar. Learn best practicesfrom the Accessory Geeks perspective.


(Brand New For eTail East and completely vendor-free!)After a full day of knowledge-gathering, obtain focused solutionsto your challenges in our retailer-led wrap-up sessions. Enjoy qualityone on one time with eTail retail speakers in this Retailer-Onlyroundtable session. Please see page 3 for details…


"This was my first time attending eTail. I was very inspired by the conference as a whole and was

particularly impressed by the cutting edge information and trends that guest speakers so willingly

shared. I am looking forward to next year and learning even more!”

-Dana Stringam, Founder & CEO, Micronutrient.com

26 Lead Sponsors:

YOUR CUSTOMER

2727

8.15 Registration & Networking Breakfast


8.45 KEYNOTE SESSION: The Connected Consumer: WhatMobile Strategy Makes Sense For Your Business ToMeet This Growing Demand?

Andy LapinChief ArchitectKelley Blue Book

Consumers are more digitally connected today than ever before, and withthe projection of 80 billion connected devices by 2020, businesses need toadjust to today’s environment to reach the growing population who areconstantly on the go. Car shoppers play an integral part in the mobileexperience, researching vehicles and values right at the dealership. AndyLapin, chief architect for Kelley Blue Book’s KBB.com, will share what thecompany is doing to meet car shopper expectations while delivering highuser experience, providing insight into the strategies and business reasons forimplementation for KBB.com mobile and tablet products to better serveconsumers who aren’t accessing the site via desktop or laptop. Lapin will alsoshare the technical and business reasons for mobile and tablet adoption, andwhat it means to users and bottom line. During this keynote presentation,attendees will gain insight into real-world examples from Kelley Blue Book’sKBB.com mobile and tablet product line:

• How to choose the right mobile and tablet strategies that are best foryour organization

• Learn the technical and business reasons for mobile and tablet adoption• Gain insight into how KBB.com mobile and tablet products are used byusers, and why Kelley Blue Book implemented these environments inaddition to desktop and laptop

9.20 KEYNOTE SESSION: Applying The AppropriateResources To Implement An Effective Mobile And TabletSite Strategy

John MullikenCo-Founder/SVP Strategic Initiatives at Wayfair.comJoss & Main

Paul TomsSenior Director of MarketingJoss & Main

Joss & Main has fully embraced the mobile and tablet growth waves. Theheads of their mobile strategy explain the latest initiatives surroundingmobile and tablet experiences, technologies and execution. How can youutilize new mobile innovations to reach consumers today? What resourceswill be needed to execute effectively? How will mobility change the way thatretailers conduct business? Bring your questions to the forefront in thisengaging keynote discussion.

• Keeping pace with your customer needs • Developing cases for mobile at your company• Working within organizational frameworks

9.55 KEYNOTE SESSION: Transforming Air Travel throughthe Use of the Mobile Channel

Jonathan StephenHead of Mobile& Emerging TechnologiesJetBlue Airways

Whether for business or simply for pleasure, mobile has had a major impacton air travel. More and more airlines today are using this channel for travelservices, commerce, and marketing. And with the ever changing landscapeof innovation and technology, Airlines are now more than ever embracingthese capabilities as well as extending their brand through these channels.

Session topics include:• Understanding the travel ribbon• A day in the life of a connected traveler• A look ahead at “What’s Next”• Case studies and highlights

This session will discuss how JetBlue Airways has used this technology to notonly engage with their customers, but also improve the travel experience forthe connected traveler.

10.30 Keynote MOBILE INNOVATION SPOTLIGHT

Microsoft

Leave with dynamic strategies to take your mobile programs to the next levelduring our technology spotlight sessions.

10.45 Coffee, Refreshments & Networking Break

11.15 KEYNOTE PANEL DISCUSSION AND MICRO-SESSIONS:Enhancing And Developing An Optimal MobileStrategy That Drives Commerce

Prat VemanaDirector Velocity Lab and Global Mobile StrategyStaples

Andy ChuDVP & GM, Mobile & Community ExperiencesSears Holdings

Pete ChelalaVP, Mobile Advertising & ProductsViacom

• Understand the latest innovations in mobile commerce• Review web and mobile design best practices that enhance the overallcustomer experience

What is one of the most predicted growth areas in retail today? Mobile, plain and simple. And given the multitude of devices- how can you re-examine yourmobile and tablet strategies to ensure customers engage and convert? This interactive full-day summit brings you best practices in mobile and tabletcommerce. Our retail experts are here to share their knowledge so you can profit today.

Why should you register for the Mobile & Tablet Optimization Summit?

*Check www.eTaileast.com for full speaker bios and updates

• Enter the responsive debate and identify which strategy works best fordifferent aspects of your multi-device experience

Mobile & Tablet SummitThursday, August 15th


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The Mobile & Tablet Summit Continued: Thursday, August 15th

Jonathan StephenHead of Mobile & Emerging TechnologiesJetBlue Airways

Jason JohnVP Online, Mobile and Social MarketingGilt Groupe

Lisa BonannoDirector of Corporate MarketingGenesys Cloud/Angel

What capabilities exist for your company in terms of the mobile webtoday? Executives from multi-channel and media powerhouses presentmobile website development, multi-device mobile environments and themeans to navigate in such a high growth channel. Return to the office withtactics to differentiate your mobile experience and increase revenues by theend of this interactive panel session.

• Determining the optimal way to construct your mobile strategy • Should you make a site for mobile vs. an app• Should you have a cookied customer to enable cross-channelexperiences that are seamless

• Is the “simplified” mobile experience (vs. the web) the bestapproach for your customer base?

• Should it be simplified in terms of the customer experience? • Enabling sign-ins for customers to browse and tie channel experiencestogether

• Creating actions on your mobile device to enable purchases frommobile devices

• Learning how consumers today respond to mobile web experiences • Reviewing page layout, navigation styles

• Are consumers searching/using navigation in a similar way toonline?

• Are they using search capabilities less or more on mobile?

11.55 Fathead’s Responsive Design Journey

Michael LayneDirector Internet MarketingFathead

With the recent results of a brand study in hand, the Fathead team set outto redesign fathead.com to satisfy two goals: first, to better connect withtheir target demographics, especially moms, and second to create anadaptive/responsive web site that would be compatible with any device,very quick to update and delivered by a single code base. After a fewweeks of preliminary investigation and conceptualization , an in-houseteam of about ten people in marketing and technology set out on a six-week project to build the new fathead.com in time for the holiday season.Michael was the “Chief Collaborator” between the marketing andtechnology groups during the site redesign to ensure that programs goalswere met. Now he brings results from this initiative to eTail, walkingthrough the responsive implementation, challenges that they faced, andwhere the company is headed in the future.

12.30 MOBILE INNOVATION SPOTLIGHT

Leave with dynamic strategies to take your mobile programs to the nextlevel during our technology spotlight sessions.

12.45 Lunch For All Attendees

1.45 How Mobile Is Re-Shaping The Travel And HospitalityIndustry

Steven QuachDirector Online MarketingHotels.com

Mobile’s ubiquitous and on-the-go nature is changing the way peopleplan and book travel, while equally enhancing the on-destinationexperience. Hotels.com has been following and feeding the growth asincreasingly more customers are accessing their content through smart-phones and tablets. Their award-winning mobile app is driving newcustomer acquisition, while building loyalty in existing customers throughconvenient trip management features and mobile-friendly CRM.Hotels.com will share their journey as well as cover some majorbreakthroughs in Mobile Technology that are challenging conventionalcustomer behavior and forcing an industry to adapt. • Industry topline• Hotels.com and Mobile

• Mobile assets• Finding new customers and building loyalty • Market-level stats

• Mobile vs Tablet• Trends/Breakthroughs

• NFC • Payment Revolution

2.20 A Mobile Advertising Case Study: Autotrader.com

Jose PuenteDirector Mobile and Installed ApplicationsAutotrader.com

Autotrader.com has embraced mobile advertising as a key traffic drivingchannel for their business. Their head of mobile walks through theirmobile journey, and presents best practices to gain returns from mobileadvertising.

• Becoming more targeted to reach consumers via mobile devices• Going beyond banner ads, CPC campaigns and rich media programs• Taking advantage of mobile display, in-app advertising to drive foottraffic into stores

• Evaluating whether interstitials, games, promotions and coupons arevaluable to your programs

• Determining optimal ways to use location-based mobile advertising• Managing your budget effectively with mobile advertising whiledelivering more meaningful messages

• Evaluating opt-in loyalty programs or using cookies on your computerto target customers

• Measuring the effectiveness of your mobile advertising programs

2.55 CLOSING KEYNOTE SESSION: The Responsive WebDesign Rollout At Travelocity (Philosophy AndTrending)

Joshua BrightProduct Manager, MobileTravelocity

To build for one device at a time or all at the same time? There are prosand cons to both approaches. Travelocity has chosen to bet big onresponsive web design which attempt to build for all devices in one failswoop. Joshua Bright, product manager of mobile at Travelocity, willdiscuss the growing pains and greatness uncovered throughout theresponsive rollout at Travelocity.

• Presenting the responsive debate• Reviewing the challenges of responsive design• What has worked best, what hasn’t in Travelocity’s journey• Looking towards the future with responsive incorporation

3.30 Conclusion Of Mobile& Tablet Summit /AfternoonRefreshments Served

28 Lead Sponsors:

YOUR CUSTOMER

29

Technology is changing. Every day. Identifying the most appropriate technologies for yourbusiness, or simply seeing what the competition may have available is intrinsic to the success ofmulti-channel and online retailers. So eTail not only focuses on this in the program content, butalso with a robust Solution Zone consisting of leading technology solutions.

If you are looking to differentiate your business, be innovative, stay up-to-date on technology,optimize and personalize your customer’s experience, it is important to be in the fore-front of theavailable solutions that can help you to do so. By taking advantage of the solutionsavailable in The Solution Zone, you will reduce wasteful spending, identify and selecttechnologies that create the best possible customer experience (as well as increaseengagement and loyalty with your customers). And this year’s Solution Zone is not onlylarger, but open longer! Every single networking break will be held in The Solution Zone, andwith interactive elements such as Live Streaming Twitter, amazing games and the chance forprizes, make sure you stop in as many times as possible throughout the conference.

All participating companies in The Solution Zone offer the latest in retail solutions, managementand implementation advice. And again, for your convenience, the networking activities at eTail,including breakfasts & coffee breaks are centrally located in The Solution Zone.

CybercafeseTail 2013 Cybercafes are centrally locatedwithin The Solution Zone to ensureconstant communication between youand your office. With free internet accessyou can check your email and networkwith other executives in these cafes set upexclusively for your use.

Cybercafe sponsors are:

Premier Solution ZoneSponsorsBe sure to take a moment and visit thePremier Sponsors of eTail 2013 at theirrespective booths, and learn about targetedsolutions that you can implement today!

“I think there are some great interactions. The presenters have been really good.

But in addition to that, having this expo area and getting to meet folks from all the people who either are engaged in,

want to be engaged in, or have a perspective on retail and the business we’re all in, is really cool. It’s great to meet

people that I didn’t know we interacted with, but getting together, we’re thinking more about how we could work

together. I’m going to take some time to walk the floor here before I leave and really try to make sure that I’m getting

the most out of everybody being here. It really is a great group of people that you’ve assembled.”

- Bob Kupbens, VP, E-Commerce at Delta Airlines

Premier Solution Zone sponsors are:

To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at [email protected] Targeted, Affordable Solutions For Your Multi-Channel And Online Retail Challenges…only in the eTail Solution Zone!

BRINGING TOGETHER TECHNOLOGY LEADING SOLUTIONS. ALL IN ONE PLACE.

The eTail 2013 Solution Zone


YOUR CUSTOMER

30 3030 Lead Sponsors:

LEAD SPONSORS

5th Finger 5th Finger connects clients with consumers across all digitalchannels using its unique 5th Finger Responsive and mobilesolutions. The patent-pending 5th Finger Responsive offers brands

all the benefits of Responsive Design, without having to rebuild their currentwebsite. Our award-winning mobile and tablet app platform places powerfulbrand experiences in the hands of consumers. As a part of the Merkle family ofcompanies, 5th Finger is backed by innovative technology, world-class serviceand data-driven strategy. We deliver mobile focused answers to brands' biggestdigital challenges.

Amazon PaymentsMake it easy for hundreds of millions of Amazoncustomers to pay quickly on your site. Offering Amazon

Payments’ convenient payment solution within you company’s brandedexperience can help you drive growth, increase buyer confidence, and reducecosts.

CriteoCriteo is a global leader in digital performance display

advertising and currently partners with over 3,000 international advertisers. Everyday on a pure cost-per-click basis – where advertisers only pay for results - Criteogenerates millions of leads through dynamic and relevant advertising. Currentlyoperating in more than 30 countries across Americas, Europe and Asia from 15international offices and employing more than 700 people.

EdgeCastDelivering any data, anywhere, anytime, EdgeCast is the

world's fastest and most reliable content delivery network. An accelerated sitemeans more traffic, more revenue, and improved brand equity. On the EdgeCastnetwork, every online asset- web sites, apps, dynamic or static content - is justmilliseconds away from almost every user in the world. More than 4,000customers including Burberry, Jet Blue, and Ideeli.com depend on EdgeCast'sspeed and acceleration for their daily business needs. With more than 20 rock-solid points of presence around the world, EdgeCast consistently ranks amongthe top-performing CDNs in the industry.

ForeSeeAs a pioneer in customer experience analytics, ForeSeecontinuously measures satisfaction across customer touch

points and delivers critical insights on where to prioritize improvements formaximum impact. Because ForeSee’s superior technology and provenmethodology connect the customer experience to the bottom line, executivesand managers are able to drive future success by confidently optimizing theefforts that will achieve business and brand objectives. The result is betterbusiness for companies and a better experience for consumers. Visit us atwww.ForeSee.com for customer experience solutions and original research.

MaxymiserMaxymiser enables any online business to turn everyinteraction into an experience with our cloud-based

testing, personalization and multichannel optimization solutions. Maxymiserserves billions of individual experiences across every digital channel thatdramatically improve conversion rates and revenue based on real-time data.Combined with a team of industry experts, Maxymiser’s Customer Experiencesuite quickly delivers measureable results to every client with multivariate testing,segmentation, behavioral targeting and product recommendations for web,mobile, social and email. Maxymiser provides unique experiences for the world’smost iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS,Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006,Maxymiser has offices in New York, London, San Francisco, Edinburgh andDusseldorf, as well as a global network of marketing and technology partners.To learn more about Maxymiser please visit www.maxymiser.com.

Media MathMediaMath’s TerminalOne is the operating system for marketingprofessionals. Through the platform, marketers can speak to their

customers as individuals, utilizing the latest technology and audience data todeliver finely targeted ad messages across channels and at scale. TerminalOnedelivers the key pillars for audience based digital marketing in one efficientsystem, with media, data, ad serving, decisioning & analytics and service.TerminalOne is an open operating system that creates immediate interoperabilityacross the advertising ecosystem. Through integration with more than 150technology, media and data providers, marketers can build solutions that fit theirneeds. With industry leading access across exchanges, supply platforms, andpublishers, TerminalOne drives precision and scale across display, video, socialand mobile channels.MediaMath has 16 locations and 260 employees around the world, making it atrusted source for marketers and agencies looking to navigate the complexdigital advertising landscape

SymantecSymantec protects the world’s information, and is the global

leader in security, backup and availability solutions. Our innovative products andservices protect people and information in any environment – from the smallestmobile device, to the enterprise data center, to cloud-based systems. Ourindustry-leading expertise in protecting data, identities and interactions gives ourcustomers confidence in a connected world. More information is available atwww.symantec.com or by connecting with Symantec at:go.symantec.com/socialmedia

United States Postal ServiceA self-supporting government enterprise, the U.S.Postal Service is the only delivery service that reaches

every address in the nation, 151 million residences, businesses and Post OfficeBoxes. The Postal Service receives no tax dollars for operating expenses, andrelies on the sale of postage, products and services to fund its operations. With32,000 retail locations and the most frequently visited website in the federalgovernment, usps.com, the Postal Service has annual revenue of more than $65billion and delivers nearly 40 percent of the world’s mail. If it were a privatesector company, the U.S. Postal Service would rank 35th in the 2011 Fortune500. In 2011, the U.S. Postal Service was ranked number one in overall serviceperformance, out of the top 20 wealthiest nations in the world, Oxford StrategicConsulting. Black Enterprise and Hispanic Business magazines ranked the PostalService as a leader in workforce diversity. The Postal Service has been named theMost Trusted Government Agency for six years and the sixth Most TrustedBusiness in the nation by the Ponemon Institute.

MAIN PROGRAM MICRO SESSION SPONSORS

BloomReachBloomReach, the world's first Big Data MarketingApplication for search, maximizes revenues by making

relevant products and services easier to find, capturing new users, and creatingbetter experiences. BloomReach’s signature technology, the Web RelevanceEngine, interprets content on over a billion web pages daily and dynamicallyadapts websites to capture existing demand and enhance consumer happinessleading to an average increase of 94% in natural nonbranded traffic.BloomReach's portfolio of 80+ customers span the retail, travel, education,financial, and listings industries and include companies like: Neiman Marcus,Guess, Yahoo!, BlueFly, Orbitz, Drugstore.com, and Williams-Sonoma.BloomReach is headquartered in Mountain View, CA and is backed byinvestment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. Learnmore: www.bloomreach.com.

SEARCH SUMMIT SPONSORS

NetElixirNetElixir is a global Search Marketing and Web AnalyticsConsulting firm headquartered in Princeton, NJ. Since 2005,

About Our Sponsors

Sponsors Continued

31

NetElixir has been offering multi-channel campaign management technology,end-to-end campaign management solutions and web analytics consultingservices for online retailers. Through our not-for-profit ventures - NetElixirUniversity (platform for sharing free practical digital marketing knowledge) andXRMarketplace (free search marketing tools) we aspire to level the digitalmarketing playing field for e-businesses worldwide. Additional informationabout NetElixir can be found at www.netelixir.com.

RKGRKG is a full-service digital marketing agency that combinestalented and creative marketing analysts with unmatched

proprietary technological capabilities to create the industry’s most efficient andeffective data-driven online marketing solutions. We drive business to our clientsby maximizing a full range of opportunities including Pay-Per-Click, SEO, SocialMedia Advertising, Comparison Shopping Management, Display Advertising andMultichannel Attribution Management Services. RKG was founded in 2003 andworks with organizations ranging in size from young startups to establishedFortune 500 companies in sectors including retail, travel and finance.

YourAmigoEstablished in 1999 and operating today in 31 countries,YourAmigo’s pay-for-performance managed service, Spider

Linker™ uses artificial intelligence technology, proprietary searcher behavior dataand human search expertise to apply Big Data solutions which create a scalable,incremental, new sales channel for larger e-commerce websites. Spider Linker’sscalable Big Data platform commences where its clients SEO team stops, findingand capturing thousands of new search phrases every day, which the SEO teamis not optimizing for, and delivering new searchers very early in their buying cycleresulting in incremental traffic, revenue and new customers. To capture this newtraffic and revenue, Spider Linker™ creates new, unique pages for its clientswhich are found everyday for many thousands of new, non-branded, relevantsearch phrases. Spider Linker™ generates incremental new revenue growth ofbetween 5% - 25% over and above clients’ current total online revenue byfinding millions of infrequently used search phrases every month, gaps in ourclients business, which drive over 97% non-branded, ultra long tail, incrementalorganic search traffic for clients – “new business we have never seen before”,said Dell’s Head of eCommerce (EMEA). Want to have all the benefits of BigData, a fully trackable service that doesn’t compete with your other marketingand SEO channels, that delivers 97% incremental traffic and revenue andachieves your ROI requirements - trial our service now - contact us on 1-800-816-7054 - www.youramigo.com

EMAIL MARKETING. OPTIMIZATION & SEGMENTATIONSPONSORS

ExactTargetExactTarget is a leading global provider of email marketingand cross-channel interactive marketing software-as-a-service

solutions that empower organizations of all sizes to communicate with theircustomers through email, mobile, social media and the Web. ExactTarget’spowerful suite of integrated applications enable marketers to plan, automate,deliver and optimize data-driven interactive marketing and real-timecommunications to drive customer engagement, increase sales and improvereturn on marketing investment.

MAIN PROGRAM KEYNOTE MODERATOR SPONSOR

SalesWarpSalesWarp helps retailers manage product, order, customerand inventory data across multiple suppliers and online stores.

Bysimplifying operations, SalesWarp help retailers increase sales, improve qualityand reduce operating costs. SalesWarp is a web-based Storefront ManagementSystem for eCommerce that provides retailers with all the tools and technologyneeded to get products to market faster while being able to sell in more onlinelocations. By focusing on the three main areas of eCommerce - productmanagement, operations and selling on multiple stores, SalesWarp makes itseasy to connect all the critical back–end systems (ERP, inventory, POS, CRM,financial, order processing, purchasing/receiving, andshipping) to a retailer'swebstore, marketplace (Amazon, eBaby, Rakuten…), POS system and customerservice. This allows them to easily manage, through advanced automation, all oftheir eCommerce operations from one system.

MAIN PROGRAM PANEL DISCUSSION SPONSORS

Compare MetricsCompare Metrics offers Adaptive Commerce solutions that drivenext generation product discovery and allow consumers to forgetheir own distinct path to a buying decision. The solution scalesmerchandising to support every consumer shopping scenariowhile creating new intelligence into how and why your shoppers

buy. With this new found ability to understand and react to what customersreally care about, retailers have seen increased shopper engagement, increasedconversion, as well as improved relevancy and efficiency in demand generationand marketing strategies.Founded and lead by a team steeped in experience building proven retailtechnology and pushing the boundaries of machine learning and naturallanguage processing, Compare Metrics is changing the way consumers discoverand decide on the products right for them. Based in Austin, TX, the company isprivately held and supported by trusted venture capital partners and advisors.

CriteoCriteo is a global leader in digital performance display

advertising and currently partners with over 3,000 international advertisers. Everyday on a pure cost-per-click basis – where advertisers only pay for results - Criteogenerates millions of leads through dynamic and relevant advertising. Currentlyoperating in more than 30 countries across Americas, Europe and Asia from 15international offices and employing more than 700 people.

DataPopDataPop is an online ad optimization company that has

radically altered the way marketers create online ads to engage with targetedconsumers. Through its semantic advertising technology, DataPop providesintuitive ad customization for retailers, brands, and ad agencies. DataPop’sproduct offerings are the first semantic solutions for Search Engine Marketing(SEM) creative and Product Listing Ads (PLA). The products combine semanticmodelling, natural language processing (NLP), and big data techniques withhuman intuition to seamlessly connect advertising offers with consumer intent,driving long-term ad performance gain and rich insights on how consumersengage with marketing messages.

RetailMeNot, Inc. RetailMeNot, Inc. (www.retailmenot.com/corp) is the world's

leading digital coupon marketplace. The company's websites enable consumersacross the globe seeking to save money to find hundreds of thousands of digitalcoupons from retailers. RetailMeNot, Inc. experienced more than 450 millionconsumer visits to its sites in 2012. The RetailMeNot, Inc. portfolio of couponand deal websites includes www.RetailMeNot.com, the leading digital couponsite in the United States; www.VoucherCodes.co.uk, the leading digital couponsite in the United Kingdom; www.Deals.com in Germany; www.ActiePagina.nl, aleading digital coupon site in the Netherlands; Bons-de-Reduction.com andwww.Poulpeo.com, leading digital coupon and cash back sites in France; andwww.Deals2Buy.com, a leading discount offer site in North America.

TapSenseTapSense creates tools to make mobile marketing simple.

Their flagship product, M3 Cloud, is an enterprise platform that allows marketersto do conversion tracking, monitor multi-channel funnel analytics and optimizecampaigns directly to revenue. TapSense boasts over 40 customers, including:Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co. TapSense wasfounded in 2011 and is based in San Francisco, California.

YextYext is the location information software company that allowsbusinesses to own and instantly update their content on over 45

different sites, mobile apps, and navigation devices including Yahoo, YP.com,Citysearch, and Foursquare. Yext works with the largest brands in every verticalincluding seven Fortune 100 companies. As an industry leader, Yext has beenfeatured in the Wall Street Journal, Bloomberg, and Business Insider. Yext isbased in New York City, and was named to the Inc. 500 fastest growing privatecompanies (top 10 in NYC) in 2011.


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Sponsors Continued

32 Lead Sponsors:

PRIVATE WORKSHOP & LUNCHEON HOST

KountKount helps etailers boost sales by reducing fraud and allowing

them to accept more orders from more people in more places than ever before.Our all-in-one, SaaS platform is designed for etailers operating in card-not-present environments, simplifying fraud detection and dramatically improvingbottom line profitability. For each transaction, Kount’s “decisioning” engine analyzes hundreds ofrelevant variables and activity across the globe in real-time. Kount appliesamultitude of proven and proprietary technologies based on the specific needsof each customer providing etailers with unprecedented insight and reducing theneed for manual review of orders.Kount provides a single, turnkey fraud solution that is easy-to-implement andeasy-to-use. Kount’s proprietary technology has reviewed hundreds of millions oftransactions and provides maximum protection for some of the world’s best-known brands. For more information about Kount, please visit www.kount.com

Maritz Loyalty MarketingMaritz Loyalty Marketing is a full service North American

Loyalty Marketing agency headquartered in Toronto. Our brand loyaltymarketing and technology-enabled, lifecycle engagement solutions drivemeasurable business results for our clients. Leveraging over 120 years of history,experience and expertise from the Maritz family of companies, Maritz LoyaltyMarketing provides its clients with consumer loyalty solutions that consider theholistic consumer experience at every brand touch point and through all stagesof their lifecycle with a brand. Maritz Loyalty Marketing is wholly owned byMaritz Holdings Inc., based in St. Louis, Missouri. Maritz Holdings also operatesMaritz Research, Maritz Travel, Maritz Motivation Solutions, The Maritz Instituteand more.

SymantecSymantec protects the world’s information, and is the global

leader in security, backup and availability solutions. Our innovative products andservices protect people and information in any environment – from the smallestmobile device, to the enterprise data center, to cloud-based systems. Ourindustry-leading expertise in protecting data, identities and interactions gives ourcustomers confidence in a connected world. More information is available atwww.symantec.com or by connecting with Symantec at:go.symantec.com/socialmedia

CYBER CAFE SPONSOR

Compare MetricsCompare Metrics offers Adaptive Commerce solutions that drivenext generation product discovery and allow consumers to forgetheir own distinct path to a buying decision. The solution scales

merchandising to support every consumer shopping scenario while creating newintelligence into how and why your shoppers buy. With this new found ability tounderstand and react to what customers really care about, retailers have seenincreased shopper engagement, increased conversion, as well as improvedrelevancy and efficiency in demand generation and marketing strategies.Founded and lead by a team steeped in experience building proven retailtechnology and pushing the boundaries of machine learning and naturallanguage processing, Compare Metrics is changing the way consumers discoverand decide on the products right for them. Based in Austin, TX, the company isprivately held and supported by trusted venture capital partners and advisors

FanPlayrFanplayr is the leader in targeted real-time ecommerce offers. Byanalyzing site and visitor traffic, Fanplayr’s ‘Smart & Targeted

Conversions’ enables marketers to create campaigns that will display dynamicoffers depending on visitor behavior. Fanplayr has headquarters in Palo Alto,California.

LAYNARD SPONSOR

ResponsysResponsys is a leading provider of email and cross-channel

marketing solutions that enable companies to engage in relationship marketingacross the interactive channels customers are embracing today— email, mobile,

social, display, and the web. With Responsys solutions, marketers can create,execute, and automate highly dynamic campaigns and lifecycle marketingprograms that are designed to grow revenue, increase marketing efficiency, andstrengthen customer loyalty. Responsys’ New School Marketing vision, flexibleon-demand application suite, and customer success-focused services aim todeliver high ROI, increased levels of automation, and fast time-to-value. Foundedin 1998, Responsys is headquartered in San Bruno, California and has officesthroughout the world. Responsys serves world- class brands such as: AmericanFamily Mutual Insurance Company, Avis Europe, Brooks Brothers, ContinentalAirlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz,Qantas, Southwest Airlines, and UnitedHealthcare. For more information aboutResponsys, visit responsys.com.

PREMIUM DOUBLE BOOTH SPONSOR

Mad MobileMad Mobile builds and powers mobile commerce sites for

the best brands and retailers in the world including Office Depot, Major LeagueBaseball, Lenovo, Sport Chalet, TJ Maxx, Café Press, Sleep Number, Total Wine,Books-AMillion, Claire’s, Bealls and Tuesday Morning. Combining deeptechnology, development, and design expertise, we transform and optimize webcontent to create rich mobileand tablet experiences with no client IT resources required. Additionalinformation can be found at http://www.madmobile.com/.

PREMIER & PREMIUM EXHIBITORS

AnametrixAnametrix is a cloud-based, real-time, marketing analytics platformthat transforms Big Data into actionable insights for right-timemarketing. We collect, analyze and make sense out of data across

all channels in real time to enable marketers to discover new truths aboutcustomers, prospects and the market at large.Anametrix delivers 360-degree visibility into business data to uncover new trendsand hidden correlations, explore new relationships, and deliver a bigger andmore predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory,Anametrix is headquartered in San Diego, California. For more information, visitour website (anametrix.com), Twitter (@anametrix) and our Data Alchemy blog(blog.anametrix.com).

ArtisanArtisan has created the industry’s first Mobile Experience

Management platform, bringing the capabilities of customer experiencemanagement and website optimization to native mobile apps. With an intuitiveinterface and robust analytics, we enable the world’s largest brands to createcompelling native app mobile experiences that deepen engagement, driveretention, and increase revenue. Our first product, Artisan OptimizeTM, enables design modifications and A/Btesting without needing to write code or re-submit to the app store. Brands canobserve and test customer interactions with their app in real-time providingdeeper insight into user behavior. Artisan is proudly located in Old CityPhiladelphia. To learn more, please visit useartisan.com.

BloomReachBloomReach, the world's first Big Data Marketing

Application for search, maximizes revenues by making relevant products andservices easier to find, capturing new users, and creating better experiences.BloomReach’s signature technology, the Web Relevance Engine, interpretscontent on over a billion web pages daily and dynamically adapts websites tocapture existing demand and enhance consumer happiness leading to anaverage increase of 94% in natural nonbranded traffic. BloomReach's portfolioof 80+ customers span the retail, travel, education, financial, and listingsindustries and include companies like: Neiman Marcus, Guess, Yahoo!, BlueFly,Orbitz, Drugstore.com, and Williams-Sonoma. BloomReach is headquartered inMountain View, CA and is backed by investment firms Bain Capital Ventures,NEA, and Lightspeed Ventures. Learn more: www.bloomreach.com.

BrontoBronto Software provides a cloud-based marketing platform

for retailers to drive revenue through their email, mobile and social campaigns.

33 33

Sponsors Continued

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The platform is used by over 1000 organizations worldwide, including Party City,Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed asthe leading self-service email marketing provider to the Internet Retailer Top1000. Bronto is headquartered in Durham, NC with an office in London, UK. Formore information, visit bronto.com.

CertonaDelivering personalized customer experiences for theworld’s most popular brands, Certona is the leader for

true omnichannel personalization. Trusted by more than 400 top ecommercesites, Certona’s real-time personalization platform increases engagement andconversions by leveraging Big Data and serving up individualized content,promotional and product recommendations across all customer touch points.Combined with a flexible business rules engine, marketers can harness thepower of real-time behavioral profiling while maintaining control over theirrecommendation and personalization strategies. Personalize Anytime, Anywhere:Certona.com

ChangoChango provides simple and effective Solutions for marketers in

an era of real-time media and big data. We solve the common problems facedby marketers today - we PROSPECT for new customers with Search Retargetingand CONVERT existing site visitors with Programmatic Site Retargeting.Additionally, with Audience Extension and our 'Trading Desk in a box' capabilitieswe enable publishers and agencies to BUILD solutions around their own sitesand data.Our clients include the world's largest brands & agencies, including 55 of the top500 retailers. We have offices in New York, Toronto, London, Chicago, SanFrancisco and Los Angeles.

Kadro SolutionsComplete Technology Confidence

With more than eleven years being in business, partnerships that range fromsmall businesses up to Fortune 50 organizations, and diverse industry experienceat the forefront of web technology, Kadro has consistently delivered innovativesolutions to drive customer return on investment. When working with KadroSolutions, you work with a seasoned leadership team and software services firmexperienced in delivering enterprise--‐class software and managed services tohelp you reach more customers, service existing customers better, gainefficiencies and grow your business.

Landmark GlobalLandmark Global is the cross-border parcel logistics leader

for multi-channel "business to consumer" organizations who utilize an e-commerce, direct response, direct marketing or other direct to consumerstrategies. Landmark Global’s locations include: Mira Loma, California; Carson,California; Seattle, Washington; Salt Lake City, Utah; Taylor, Michigan; Romulus,Michigan; Buffalo, New York; Toronto, Ontario (Canada); Windsor, Ontario(Canada) and two returns facilities in Vancouver, British Columbia (Canada) andCalgary, Alberta (Canada).

MonetateMonetate empowers marketers to leverage big data to

create more personalized and engaging online customer experiences. Byproviding more relevant web interactions, leading brands are able to anticipateand react to consumer preferences to generate stronger customer relationshipsand significantly increase profits.Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale,The Sports Authority, and PETCO. The company's solutions and conversionexpertise enable marketers to deliver a more relevant customer experience withunprecedented agility.

ResponsysResponsys is a leading provider of email and cross-channel

marketing solutions that enable companies to engage in relationship marketingacross the interactive channels customers are embracing today— email, mobile,social, display, and the web. With Responsys solutions, marketers can create,execute, and automate highly dynamic campaigns and lifecycle marketingprograms that are designed to grow revenue, increase marketing efficiency, andstrengthen customer loyalty. Responsys’ New School Marketing vision, flexibleon-demand application suite, and customer success-focused services aim todeliver high ROI, increased levels of automation, and fast time-to-value. Foundedin 1998, Responsys is headquartered in San Bruno, California and has offices

throughout the world. Responsys serves world- class brands such as: AmericanFamily Mutual Insurance Company, Avis Europe, Brooks Brothers, ContinentalAirlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz,Qantas, Southwest Airlines, and UnitedHealthcare. For more information aboutResponsys, visit responsys.com.

RocketFuelRocket Fuel delivers the only programmatic media-buying

platform at big data scale that harnesses the power of artificial intelligence toimprove marketing ROI. Rocket Fuel's Advertising That LearnsTM technologypowered 894 advertisers in 2012, and empowers media teams to focus onstrategy, not spreadsheets. Awarded #4 on Forbes' 2013 Most PromisingCompanies In America list, Rocket Fuel was founded by online advertisingveterans and rocket scientists from NASA, Yahoo!, Salesforce.com, andDoubleClick. Rocket Fuel employs over 375 people in 18 offices worldwideincluding New York, London, Paris, and Hamburg, and provides its services inJapan via a strategic alliance with cci.

TurntoTurnTo provides the leading Social Q&A system for online

merchants, enabling shoppers to get advice directly from stores’ real customers.By enabling authentic dialog between shoppers and customersright on themerchant site, TurnTo increases conversion rates, generates fresh content forSEO, builds customer loyalty, and reduces call center load. TheTurnTo Social Q&APlatform is a white-labeled SaaS product that can be integrated in as little as aday. Top online stores and brands including Brown Shoe (Shoes.com), L’OrealUSA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors intobuyers. More information about TurnTo is available atwww.turntonetworks.com.

ADDITIONAL SPONSORS

a division of 41st Parameter, Inc.


YOUR CUSTOMER

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About Our Media Partners

OFFICIAL EVENT BLOG

The eTail BlogThe eTail Blog delivers targeted content that retailers want and

need to digest in order to their jobs better. But this content doesn’t come from themouths of self-proclaimed experts – it comes from actual experts. We conductinterviews with industry professionals who are dealing daily with the challenges ofomni-channel retail and the rapidly evolving digital commerce space. Whether it’s aQ&A, how-to, podcast, video interview, or breaking news story, the eTail Blog is atool and community for all omni-channel marketers and any retail business lookingto better understand the industry.

OFFICIAL PUBLICATION

Internet Retailer is the world’s largest publisher in the fieldof e-commerce. Through multiple print, digital and web-

based publications and database services, we provide strategic and practicalbusiness information and original competitive research on e-retailing to more than400,000 retail executives and direct marketers every month.

SUPPORTING PUBLICATIONS & ASSOCIATIONS

Chief MarketerChief Marketer: The Authority on Measurable Marketing &

Operations symbolizes the new imperative in marketing— to link increases inrevenue to their associated marketing campaigns, and to the specific marketingresources invested. Cross channel and by channel, metrics & ROI are top of mind atall times. Our mission is to seek out the best of measurable marketing intelligence,and then absorb, summarize, and organize it for the industry’s most powerfulaudience of marketing and C-level executives.

CMSWire.comCMSWire.com, a web magazine published by Simpler Media Group,Inc, covers digital Customer Experience Management, Web Content

Management, Enterprise 2.0 and Enterprise Information Management. CMSWirehas drawn together an audience of mature practitioners, tech savvy marketers,consultants, vendors and analysts with a focus on digital marketing, collaborationand information management practices, including web experience management,content, document and asset management technologies, web publishing,enterprise collaboration and social social business.

Direct Marketing NewsDirect Marketing News is the independent authority for direct

and digital marketers. The brand serves direct, database, interactive and onlinemarketers who are active users of any combination of direct and digital marketingor online media including e-commerce, online marketing, mobile marketing, directmarketing, social media marketing, database and CRM marketing, and other directand online marketing channels.

eM+CeM+C is a website and e-newsletters (All About eMail, eM+C

Weekly) dedicated to e-marketing and commerce. We offer extensive coverage ofevery facet of e-marketing and commerce, including search engine marketing andoptimization; database marketing and analytics; e-mail, video, viral marketing;social networking; behavioral targeting; and Web analytics and optimization,among a host of other strategies. We also produce virtual trade shows, webinarsand whitepapers. The main goal of eM+C is to provide actionable, strategicinformation for marketers that they can use to reach more people and serve them

better, to market more effectively, and to increase revenue — all online.

Integrated Solutions For Retailers magazineIntegrated Solutions For Retailers magazine helps retail executives

make informed decisions about technology and operations solutions for all of theirsales channels. The magazine provides insight on how retailers can achieve criticalbusiness objectives by integrating leading-edge solutions across the retailenterprise.

ISO&Agent ISO&Agent is the merchant acquiring industry's premierpublication, combining timely news and articles on ways to

boost revenue with insightful and relevant analysis of long-term trends shaping theindustry. ISO&Agent magazine and ISO&Agent Weekly reaches over 12,400subscribers in the ISO market. Look no further than the leading industry publicationto showcase your products and services to these influential professionals. No otherindustry publication comes close to the breadth, depth and quality of ourcirculation. Please contact Hope Lerman for advertising opportunities [email protected] or 312-475-0649

MarketingSherpaMarketingSherpa (follow us @marketingsherpa or visitwww.marketingsherpa.com)

MarketingSherpa publishes case studies, Benchmark Reports, exclusive research,how-to instructional materials, and six content-specific newsletters for more than237,000 content, email, inbound marketing, search, B2B and consumer marketingprofessionals each week. In its tenth year, MarketingSherpa has been praised byThe Economist, Harvard Business School’s Working Knowledge, andEntrepreneur.com.

Mobile Commerce Daily• The most read publication on mobile marketing,

media and commerce • Content focused on how marketers use the mobile channel for brnading,customer acquisiton and customer retention

• Target audience is advertisers, agencies, mobile service providers, publishers andwirless carriers

• Sign up for the daily newsletters www.mobilemarketer.com andwww.mobilecommercedaily.com

Mobile MarketerThe News leader in Mobile Marketing, Media andCommerce

• The most read publication on mobile marketing, media and commmerce • Content focused on how marketers use the mobile channel for brnading,customer acquisiton and customer retention

• Target audience is advertisers, agencies, mobile service providers, publishers andwirless carriers

• Sign up for the daily newsletters www.mobilemarketer.com and

Multichannel MerchantMultichannel Merchant provides key decision makers at eCommerce

enterprises, catalogers and multichannel retailers with strategic, tactical/how-to,research & resource information on selling & delivering products directly to thecustomer where they live & work. They are senior-level managers in key areas ofeCommerce, marketing, merchandising, operations & fulfillment and more.

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Mobile MarketerTHE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE

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Media Partners Continued

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Payments Source.comPayments Source.com provides subscribers with one central

resource for all the payments news, trends and analysis they need to navigate theindustry. In addition to an extensive collection of content users get access toreporting and data tools that allow them to customize their information experienceonline. PaymentsSource is a one-stop shop for all their cards and payments needs.As the payments industry continues to evolve, PaymentsSource is consistentlytuned in. Please contact Hope Lerman for advertising opportunities [email protected] or 312-475-0649

RetailWireRetailWire is the retail industry's premier online discussion forum.

RetailWire goes beyond conventional headline news reporting. Each businessmorning, RetailWire editors pick news topics worthy of commentary by its"BrainTrust" panel of industry experts, and the general RetailWire membership.The results are virtual round tables of industry opinion and advice covering keydynamics and issues affecting the retailing industry. RetailWire membership is freeto all qualified retail industry professionals. Over two-thirds of members are in topexecutive or senior management positions, representing a broad cross section ofretail channels and the companies that supply them. RetailWire is supported viasponsorships by leading retail suppliers and service organizations.

Retail Online IntegrationRetail Online Integration is the practical, information-packed

publication devoted to helping online merchants, catalogers, retailers and brandmarketers tackle industry challenges and discover the opportunities to grow theirbusiness in new and profit table ways with in depth, practical and applicableinformation, proven advice from experts and must-read case studies.

Retail TouchPointsRetail TouchPoints is an online publishing network for retailexecutives, with content focused on optimizing the customer

experience across all channels. Tapping into the power of the Web 2 .0environment, the Retail TouchPoints network offers a weekly e-newsletter withcategory-specific trend pieces, turnkey retail case studies, innovative solutionspotlights and benchmark research. Join our Retail TouchPoints LinkedIn Group andFollow us on Twitter: @RtouchPoints. Sign up to receive our free weekly newsletterat www.RetailTouchPoints.com

SEMPO SEMPO is the global non-profit organization serving the search and

digital marketing industry and marketing professionals engaged in it. Our purposeis to provide a foundation for industry growth through building strongerrelationships, fostering awareness, providing education, promoting the industry,generating research, and creating a better understanding of search and its role inmarketing. In a few short years, we have seen a revolution in search marketing.Advances in search platforms, social media and mobile technologies have

transformed the way search marketers reach their customers. To be at the forefrontof this dynamic industry, successful search marketers must:• Understand cutting edge technologies and their implications, • Engage with other industry leaders, and • Maximize their personal career growth.More than 2,400 search marketers in 50+ countries belong to SEMPO. Find outhow you can benefit from membership. Call us at +1-781-876- 8866 or visit us atwww.sempo.org.

Target MarketingTarget Marketing is the direct marketer’s partner, providing

strategies and solutions for profitable direct marketing. Target Marketing deliversthe answers that help direct marketing professionals market more successfully andprofitably. Through case studies, best practices, trend analysis, tips and techniques,and interviews with experts, Target Marketing covers channel/data integration,prospecting, customer retention, operations infrastructure, contact optimizationand more

TheEmob.org TheEmob.org is a syndicate of online retailers. Established in

2011, TheEmob has grown to over 50 members who collectively generate over onebillion dollars in online annual revenue. Using crowdsourced data, TheEmobplatform provides members with peer-to-peer guidance, industry intelligence,collective vendor negotiation, exclusive networking events and solutions to yourecommerce problems.

The Web Host Industry ReviewSince 2000, The Web Host Industry Review has made a name for itself asthe foremost authority of the Web hosting industry providing reliable,insightful and comprehensive news, interviews and resources to the

hosting community. TheWHIR Blogs provides a community of expert industryperspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers.WHIR TV offers on demand web hosting video interviews and web hosting videofeatures of the key persons and events of the web hosting industry. WHIR Eventsbrings together like-minded hosting industry professionals and decision-makers inlocal communities. TheWHIR is an iNET Interactive property. For more details aboutTheWHIR, visit http://www.theWHIR.com. For more information on iNETInteractive, visit http://www.iNETinteractive.com

Website MagazineWebsite Magazine is a must-read for anyone seeking success on

the Web and has the largest subscriber audience of any magazine in the field. FREEin print and digital format, Website Magazine helps website owners and managersdevelop, design, and promote their online business. Subscribe today atwww.websitemagazine.com. Advertisers, put your products in front of activebuyers.

“This is one of the best ecommerce conferences available, both in terms of value as well asthe networking and learning opportunities that come from its more manageable size and

regional approach.” – Donnamarie Mazzola, Brand Marketing Manager, Voice Systems Engineering, Inc.

“This was the third E-tail conference that I have attended, I have E-tail to be an excellent venue for assessing the state of the industry as well as the technological innovations and servicesthat will shape the future of retail. I believe the performance of our website has been improved and enhanced as aresult of the knowledge gained and the vendor partnerships established at E-tail. I can recommend E-tail to anyorganization looking to improve their people or their website. The key to success in today’s marketplace is

knowledge and relationships, E-tail presents the opportunity to acquire both.” - Mark DeCausmeaker, Director Multi Channel Sales, REEDS Jewelers


August 12-15, 2013 • Philadelphia Marriott Downtown, Philadelphia, PA

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eTail East 2013

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