eTail 2011 West

The Future Is Now: Managing “What’s Next” While Remaining Focused On Today’s

Brand Experience

JW Marriott Desert SpringsPalm Desert, California

February 22 – 25, 2011www.etail2011.com

Register Today! Call 646-200-7530 or 888.482.6012

Email: [email protected] Web: www.eTail2011.com

Featuring Brand New Learnings On:Mobile, Social, Video &Multi-Channel E-Commerce

Now get eTail all year round, find us on:

Lead Sponsors:

What one area should e-commerce businesses focus on right now, and why?

Chris Campbell, VP E-Commerce, Teleflora

“Flawless execution is a must. Your site must provide a good user experience. It must be easy to use for both the consumer

that knows exactly what he or she wants and for the consumer who instead prefers to browse and shop. This touches on so many factors from navigation, product presentation, site search, checkout, and personalization. With so many choices online today, consumers have less tolerance for bad online shopping experiences.”

Jason Kang, VP Marketing, International, Zazzle.com

“Delighting customers. At the end of the day, that ’s what it comes down to. The e-tailer who understands, targets, and

delights their customer the best, wins. It ’s both so simple and so diff icult to do really well.”

Angela Caltagirone, VP, eMarketing and eMail Marketing, Williams-Sonoma Inc.

“Businesses should be focused on personalizing the customer experience via a data driven approach on the site and across all programs such as providing relevant search results, targeted online display banners, and personalized email communications. Customers’ have higher expectations related to both their online and off line experiences and it is vital to provide the content and service that makes the experiences consistent.”

Arnold Sookram, Frmr. Director of Retention, Backcountry.com

“Understanding and refining the multi-channel customer experience – finding the balance between engagement, conversion, and customer loyalty. Using customer data in a way that creates a relevant and timely conversation with unique customer segments, regardless of where they interact with your brand.”

Michael Merhab, VP E-Commerce, CBS Interactive-Sports

“MOBILE SHOPPING! Bill Gates of Microsoft and Eric Schmidt of Google are just two of the many experts who

believe smart phones/mobile devices will overtake the PC Market in two years. The Y generation uses their mobile devices for everything and shopping will be the next frontier. The key will be to expand beyond just the ability to shop alone with unique marketing plays, customization, user integration, etc...”

For more of these interviews, and to learn more about this year’s Board members, please visit www.etail2011.com

Registration: Phone: 888-482-6012 or 646-200-7530 Fax: 646-200-7535 Email: [email protected] Online: www.eTail2011.com

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Every single speaker at eTail is REQUIRED to end their presentation with 3 actionable key take-aways from their discussion to ensure you walk away from every session with immediate strategies. That’s over 200 key take-aways, more than any other event!

eTail 2011 Advisory Board Spotlight: Why eTail Is the Right Event For You

This year’s eTail program brings together some of the top minds in retail to discuss the latest trends impacting the industry. Our advisory board of retail executives from various retail segments- home furnishings, mass merchants, sporting goods, music and floral, provide insight into where businesses should be focusing for 2011. The eTail program provides tactical sessions focusing on:•Userexperienceimprovements•Personalizationstrategies•Actioningcustomerdata•Optimizingthemulti-channelcustomerexperience•Mobileshoppingandfinally…

Keeping the experience fresh so your customers come back to you time and time again.These topics and many more will be covered on the 2011 program.

About the eTail 2011 Program Advisory Board

TheeTail2011ProgramAdvisoryBoardiscomprisedofseniorretail executives providing strategic guidance on the content for thisyear’sprogram.ThecontributionsprovidedbytheBoardguarantee relevant topical information is presented to eTail attendees. Special thanks to this year’s Advisory Board. For moredetailsabouttheBoard,pleasevisitwww.eTail2011.com.• MichaelCooper,VPSpecialtyChannels,Home Depot • AngelaCaltagirone,VP,eMarketingandeMailMarketing,

Williams-Sonoma Inc. • ChrisCampbell,VPE-Commerce,Teleflora • JasonKang,VPMarketing,International, Zazzle.com • MichaelMerhab,VPE-Commerce,CBS Interactive-Sports • ArnoldSookram,Frmr.DirectorofRetention,

Backcountry.com • MarkDeruyter,SeniorManagerCustomerAcquisition,

Musicians Friend

eTail Is Here For You 365 Days A Year,

Join Us On:

6 Reasons To Register Right Now For eTail 2011

Conference Pricing

“Great conference. Very relevant topics with the right mix of high level trends in ecommerce and tactical insights to drive the business. Perfect place to connect with industry leaders.”

Miguel Almeida, VP Online Merchandising & Operations, Walgreens.com

1 Receivejusttherightmixoftacticalstrategiesfromheadsofmarketing,advertising, e-commerce, media, social strategies, mobile commerce, and more

2 Over 81% of the speaker faculty are retailers! That’s more than any other event today

3 Everysessiongivesyoutacticalkeytake-aways.That’sover194 actionable strategies in just four days

4 Receivedetailedcasestudiesfromimplementationandtestingtoexecution,direct from your retail peers. 87% of the presentations are from a retailer perspective

5 Meetyourdirectpeers,fromeveryaspectoftheindustrywithevenmoreretailer-to-retailer networking opportunities than ever before!

6 StayconnectedviasocialnetworkingliveattheeventwithstreamingTwitterFeedsandBloggingeachandeveryday

February 23, 2011, JW Marriott Desert Springs Palm Desert, CA

Don’t miss out on the 2011 CEO/President Retail Summit! Visit www.retailceosummit.com for more details.

You can also add any summit for only $350 more! YourchoicesincludetheSearchSummit,EmailMarketing,Personalization&SegmentationSummit,theBRANDNEWOnlineVideo&RichMediaSummit,SocialMedia&

MobileCommerceSummitORtheBRANDNEWEmergingTechnologiesSummit

Qualified Retailers Register And Pay In Full By Register And Pay In Full By Full Price 12/31/10 For 35% Off 01/31/11 For 20% Off

Two Day Conference (February 23-24) $909.35 $1,119.20 $1,399

Three Day Conference $1,259.35 $1,469.20 $1,749

TwoDayConferencePlus1ofthefollowing5Options: • SearchSummit(February22) • Email,Personalization&SegmentationSummit:(February22) • RichMedia&OnlineVideoSummit(February22) •MobileCommerce,Marketing&SocialMediaStrategiesSummit (February25) • EmergingTechnologiesSummit(February25)

Four Day Conference $1,609.35 $1,819.20 $2,099.00

TwoDayConferencePlus1ofthefollowing3Options: • SearchSummit:(February22) • Email,Personalization&SegmentationSummit:(February22) • RichMedia&OnlineVideoSummit(February22)And 1 of the Following 2 Options •MobileCommerce,Marketing&SocialMediaStrategiesSummit (February25) • EmergingTechnologiesSummit(February25)

All Others Register And Pay In Full Full Price By 1/31/11 For $100 Off

Four Day Conference $4,299.00 $4,399.00

TwoDayConferencePlus:• RichMedia&OnlineVideoSummit(February22)

And 1 of the Following 2 Options •MobileCommerce,Marketing&SocialMediaStrategiesSummit(February25) • EmergingTechnologiesSummit(February25)

Three Day Conference $3,699.00 $3,799.00TwoDayConferencePlus1ofthefollowing3Options:• RichMedia&OnlineVideoSummit(February22) •MobileCommerce,Marketing&SocialMediaStrategiesSummit(February25) • EmergingTechnologiesSummit(February25)

Two Day Conference (February 23-24) $3,089.00 $3,189.00

Here are some tips to secure your registration and ensure you don’t miss the tactical information and multiple opportunities for peer to peer networking at eTail 2011. Enable your business to increase market share and gain a competitive advantage by registering today.

Retailers: Book Before 12/31/10 And Get 35% Off The Two Day Conference

Four Easy Ways To Register:

Call direct: 1-888-482-6012 or 1-646-200-7530

Fax the registration form: 1-973-256-0205

Email us: [email protected]

Register online: www.eTail2011.com

To secure space

for your team, contact

Bill Penney at 1-866-691-7771

or bpenney@

wbresearch.com

Retailer Group Discounts* –

Groups of 3 or more40% Off until 12/30/10* -

$839.4025% Off until 1/31/10 -

$1049.25*Must register and pay in

full by given date

*Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents must add 6% sales tax to their registration fee.

Please note a qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation. No Two Discounts may be combined.

7.55 Continental Breakfast & Conference Registration 8.30 Chairperson’s Opening Remarks Rahmon Coupe,

CEO, YourAmigo

8.45 Keynote Session: The SEO Checklist: Maximizing Your Current Strategy And Generating Revenues Today

Jeff Pape, President and Founder, WrestlingGear.com WrestlingGear.com customized Facebook ads and Google AdWords to increase their effectiveness, making 2010 one of the most successful for the company. In this opening session, Jeff zeroes in on ad copy changes that help retailers connect with your prospective and current customer targets. Take home tactics to make every ad purposeful and achieve your search goals. • Understandingthecomplexitiesofsearchmarketing

• SqueezingthegreatestROIoutofyoursearchcampaigns• AchievingyoursearchgoalsthroughGoogleAdWordsandFacebookadvertisements-

whatworksandwhatdoesn’t

9.20 Long-Term Views Of Your Current SEO Strategy And Identifying Opportunities For Optimization

Corey Tisdale, Co-Founder and COO, Shopperschoice.com Shopperschoice operates over 29 retail sites, across multiple categories. For customers in research phase, natural search is a key focal area. Using strategies such as online video to support their SEO program, they are able to capture traffic and drive sales. What can you do to help the growth of your organic search campaign? Leave this session with the ability to evaluate multiple tactics to sustain your SEO program in both the short and long-term, and find new opportunities for growth. • ReviewingyourcurrentSEOstrategyandexaminingkeyinitiativesthatshouldbe

happeningwithyourwebsite(indexing,increasedsiterankings,measuringandtestingandpageoptimization)

Hotel Information

EnjoytheJWMarriott’sbeautiful,idyllicvacationsettinginPalmSprings,withspecializeddiscountratesjustforyou.

TheJWMarriottDesertSpringsResort&SpaislocatedinPalmDesert,California,just11milesfromthePalmSpringsAirport.Situatedon450acresoflushlylandscapedgroundsandlagoons,DesertSpringsResort&Spaisasprawlingoasis.Threemajesticmountainrangesprovideadramatic backdrop to the spectacular property. The resort’s guest rooms and suites are located infive-to-eight-storywingssurroundingswimmingpools,lakes,verdantfairways,lushEnglishgardens, and manicured lawns. From the moment you enter the resort’s breathtaking atrium lobby, beginajourneyintoaworldofrelaxedelegance,singularamenities,andexemplaryservice.

Register Your Room Today

eTail has procured a special rate of $229.00 per night (plus tax) for single and double accommodations. To make your reservations, please calltheJWMarriottassoonaspossibleat800.266.9432andbesuretoidentifyyourselfasaneTailparticipant.Roomsarelimitedandareonafirstcome,firstservedbasis,somakeyourreservationassoonaspossible. The discounted rate expires on January 28, 2011.AfterJanuary28th,roomsmaystillbeavailable,soinquirewiththehotelifyouhave missed the cut off date.

AdedicatedbookingwebsitehasbeencreatedforeTailWest2011.Youwill be able to make, modify and cancel your hotel reservations online, as well as take advantage of any room upgrades, amenities or other services offered by the hotel.

Directions From The Palm Springs Airport

1.TurnleftatSElCieloRd

2.TurnleftatERamonRd

3.TaketherampontoI-10E

4.TaketheCookStexit

5.TurnrightatCookSt(signsforPalmDesert)

6.TurnrightatCountryClubDr

7.Takethe1stleftontoDesertSpringsDr

For more venue details, please visit www.etail2011.com

Cover every aspect of Search (SEO, SEM and On-site) in an interactive format with fellow retailers.Searchremainsoneofthebestacquisitionchannelsavailabletoday.Areyoumanagingyourkeywordseffectively?Overpayingforkeywords?Areyouenablingyourcustomerstofindyourproductseasilyandquickly?AreyouoverspendinginPPCadvertising?Withspeakersfrommulti-channeltopureplay,leavewithactionablemeanstomaximizeyoursearchspend.

Receivehands-ontacticalknowledgewithretailer-ledsessionsandindustry-expertledroundtablediscussions.Additionally-jointheBRANDNEWeTailAmericanIdolgame!Thisisyourchancetojudgeyourroundtablehosts,andprovidereal-timefeedback.Notonlygetyourquestionsansweredatourthemedroundtables,butidentify“whoisthebestofthebest” in termsofansweringyourquestionsandsolvingyoursearchchallenges.Each20minuteroundtablesessionisfocusedoncriticalissuesimpactingyoursearchbusinesstoday.

With Table Moderators from:

*Check www.eTail2011.com for full speaker bios and program updates

February 22nd- Search Summit: Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops



Join Us On:

• Generatinglinkbuildingstrategiesthatimprovesales• Takinglessonslearnedtoidentifyweakareasofyourwebsite• UnderstandingcurrenttrendsinSEOandtakingadvantageofthesetrends

9.55 Coffee & Refreshments

10.25 Kickoff Of Interactive Roundtables

11.25 Panel Discussion: Weighing Your Search Options: Measuring The Profitability Of Paid Vs. Natural Search Optimization

Corey Tisdale, Co-Founder and COO, Shopperschoice.com

Diana Plazas, Director, Doubletree Online Marketing, Hilton Worldwide

Ben Kirschner, Founder, Coffeeforless.com

Dennis Kopitz, Web Development Director, Summit Sports Inc.

Jack W. Whitley, Senior Vice President, E-Commerce, Replacements, Ltd. As the investment in pay-per-click campaigns and website optimization continues, how can you effectively manage your budgets and resources? The means to develop paid campaigns that generate an ROI in advertising is through detailed campaign management. Optimizing your content for natural search ensures success. Maximize your budget for both SEM and SEO programs during this panel discussion.• Howhasanextremelypromotionalshoppingenvironmentinfluencedyoursearchstrategy

(paidandnatural)?• Howareyouoptimizingyourcontentfornaturalsearch?• Howcarefullydoyouneedtomonitorchangestoyoursite?• Howcanyouoptimizeyourspendforpaidsearchintoday’seconomy?Fornatural

search?• Howareyouallocatingyourbudgetaroundpaidandnaturalsearch?

12.00 Interactive Roundtables

1.20 Lunch & Networking

2.20 Closing Session: Staying Ahead Of The SEM Game Ben Kirschner,

Founder, Coffeeforless.com Learn what a cohort analysis can do to your business from a PPC perspective. CoffeeForless.com has been able to supercharge its growth by better understanding the lifetime value of their customers and thus setting much clearer ROI targets. By using conversion attribution and multi variant targeting by time of day, day or week and geography their bids are always in the right spot taking advantage of cost efficiency and a lift in orders. This session covers the latest and greatest opportunities that Google has allowed advertisers to take advantage of including their new display network and site links. • LifetimeValueOptimization -Usingacohortanalysis -EstablishAppropriateROIGoalsForCustomerAcquisition&Retention• Attribution -Understandingyourcustomerssearchpattern -Reportandoptimizeoffofkeywordclickpaths• MultiVariantTargeting&Optimization -TimeOfDayTargeting&Optimization -DayOfWeekTargeting&Optimization -GeographicTargeting&Optimization• GoogleDisplayNetwork -Retargeting -InterestBasedTargeting -ContextualTargeting• What’sNewInSEM -SiteLinks -ProductExtensions -ProductAdListing

2.55 Interactive Roundtables

3.55 American Idol Polling Session For Retailers- Brand New!Through interactive polling technology, Search Summit attendees cast their vote for the best “search solution”! Who truly has dynamic technology and strategies that will work for your business? Attend the Search Summit and identify the best of the best in search technologies today!

4.15 Conclusion Of Search Summit/Coffee & Refreshments/ Announcement of “eTail Idol” Winner!

4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity For Retailers Only! These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problem-solving and networking. Sign up today at www.etail2011.com. Spaces are limited for each workshop! Segmented by company size and annual online revenues, select the most appropriate workshop for your company. Each workshop is hosted by a retailer, with focused “hot topics” in areas such as mobile, social, international and channel attribution. Don’t miss your opportunity to get in on the power-packed networking!

Workshop A: 100 Million Plus In Online Revenues

Workshop B: 25 To 100 Million In Online Revenues

Workshop C: Below 25 Million In Online Revenues

5.30 Conclusion of Peer Networking Workshops/ Commencement of eTail Opening Reception (please see page 23 for more details!)

Roundtable Moderators For Search Summit(Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes)Table 1: Organic Search and Mobile Search - Maximizing Revenues

Retail Moderator: Pete Zeiner, Director Ecommerce Marketing, Advance Auto Parts

Table 2: Leveraging Attribution Management Data To Improve Search Marketing Results

George Michie, CEO, The Rimm-Kaufman Group

Table 3: Zeta Interactive

Retail Moderator: TBD

Table 4: ClearSaleing

Adam S. Goldberg, Chief Innovation Officer, ClearSaleing Retail Moderator: TBD

Table 5: eSearchVision

Retail Moderator: TBD Table 6: The Present And Future Of Managing Performance Media: Cross-Channel Attribution And The Holistic Approach

Roger Barnette, CEO, SearchIgnite Retail Moderator: TBD Table 7: Using Paid Search to Merchandise Your Catalog

Matt Lawson, VP of Marketing, Marin SoftwareRetail Moderator: TBD

Table 8: Using Search And Social Media For Customer Acquistion

Chris Baggot, Co-Founder/CEO, Compendium Retail Moderator: TBD

For more information on hosting a Search Summit roundtable, contact Chet Silverman at 646-200-7478 or email [email protected]

8.10 Continental Breakfast & Conference Registration 8.45 Chairperson’s Opening Remarks9.00 Taking Advantage Of Customer Data To Create Personalized Customer

Experiences Roy Hessel,

CEO, EyeBuyDirect.com Personalization of the customer experience is critical to driving loyalty today. Hear innovative methods from the CEO of EyeBuyDirect surrounding personalization strategies that drive increased revenues for your business in this keynote session.• Howcanyoumaketheuserexperienceoptimalforyourcustomers,basedonindividual

customerinformationorbrowsinghabits?• Howareyoucollectingandactioningcustomerdata?• Howdoyoutakearobustcustomerhistory,eitherforpurchasesorproductsthey’ve

viewedandcreateanexperiencethatismorelikelyforthemtomakeapurchase?• Howcanyouprovidemorevalueinallofyourcustomercontactsanddifferentiateyour

customerexperience?

9.35 Targeted Email Marketing For Any Ecommerce Retailer Jennifer DiMotta,

VP Marketing, Restockit.com Segmenting and targeting messages in direct marketing has been around for awhile but targeted email marketing is taking it to new levels by adding in much more data, dynamic and automated formats and processes and advanced techniques that pull together entire contact strategies for different customer segments. Even social marketing is becoming a part of the targeted marketing plan. Leave this session with the methods to increase profits by increase revenues and decreasing advertising costs and employee time by advancing your targeted email marketing campaigns. • Gettingstartedontargetedemailcampaigns• Settingupcontactstrategies• AnalyzingdataandsetupA/Btesting

10.10 Kickoff Of Interactive Roundtables 11.10 Coffee & Refreshments11.40 Continuation Of Interactive Roundtables1.00 Lunch & Networking2.00 Panel Discussion: Discovering And Utilizing Emerging Email and

Deliverability Technologies To Increase Opt-Ins Jay Hampton,

Retention Marketing Manager, Bodybuilding.com As a leading acquisition channel, optimizing your email communications and deliverability is essential to thriving in today’s economy. Our panelists explore multiple email formats, deliverability challenges and solutions to guarantee incremental lift in sales and opt-ins from your customers.• Howareyouusingnewdeliverabilitytechnologies?• Giventheintegrationofemailandsocialtechnologies,howhasyouremailcampaign

evolved?HowhasthisimpactedyourFacebookand/orTwittercampaigns?• Howcanserviceproviderspotentiallytreatyouremailsdifferentlyintermsof

deliverabililtytoyourcustomers?

2.35 Continuation Of Interactive Roundtables 3.55 American Idol Polling Session For Retailers- Brand New!

Through interactive polling technology, Email Marketing & Segmentation Summit attendees cast their vote for the best “email solution”! Who truly has dynamic technology and strategies that will work for your business? Attend this Summit and identify the best of the best in email technologies today!

4.15 Conclusion Of Email Marketing & Personalization Summit/Coffee & Refreshments/Announcement Of “eTail Idol” Winner!

4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity For Retailers Only! These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problem-solving and networking. Sign up today at www.etail2011.com.

Spaces are limited for each workshop! Segmented by company size and annual online revenues, select the most appropriate workshop for your company. Each workshop is hosted by a retailer, with focused “hot topics” in areas such as mobile, social, international and channel attribution. Don’t miss your opportunity to get in on the power-packed networking!

Workshop A: 100 Million Plus In Online RevenuesWorkshop B: 25 To 100 Million In Online RevenuesWorkshop C: Below 25 Million In Online Revenues

5.30 Conclusion Of Peer Networking Workshops/ Commencement Of eTail Opening Reception (please see page 23 for details!)

Roundtable Moderators For Email Marketing & Segmentation Day (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes)

Table 1: Experian, CheetahMail Retail Moderator: TBD

Table 2: Cross Channel Personalization Meyar Sheik,

CEO and Co-founder,Certona Retail Moderator: TBD

Table 3: Communication Strategies To Effectively Engage Members Kristin Kleweno,

Senior Solutions Manager, Yesmail

Retail Moderator: Lisa Flagg, CRM Senior Manager, Kodak Gallery

Table 4: Don’t Lose That Scent! Learn How Message Targeting And Continuity Maximize Conversion

David Brussin, Founder and CEO, Monetate, Inc Retail Moderator: TBD

Table 5: Cross Channel Synergies and Impacting Your Bottom Line: How Integration Across Email, Social, Search, and Digital Publishing Will Drive Greater Returns.

Al DiGuido Chief Executive Officer, Zeta InteractiveRetail Moderator: TBD

Table 6: BlueHornet Retail Moderator: TBD

Table 7: MyBuys Retail Moderator: TBD

Table 8: Five Keys to Understanding, Engaging and Doing More Business with Your Digital Audiences

Scott Paprocki, Director of Product Management, StormPost Retail Moderator: TBD

Table 9: SilverPop Retail Moderator: TBD

For more information on hosting an Email Marketing & Segmentation Summit roundtable, contact Chet Silverman at 646-200-7478 or email [email protected]

Cover every aspect of Email Marketing, Segmentation and Personalization in an interactive format with your fellow retailers!Howeffectiveisyoursegmentationstrategy?Howcanyoudecreaseopt-outs?Areyoumanagingyourlists,personalizingyourcommunicationsandgetthemostROIoutofyourcurrentemailprogram?Hearfromtopretailersfocusingonturn-keyissuesaffectingyouremailstrategyinthisinteractivesummit.

Receivehands-ontacticalknowledgewithretailer-ledsessionsandindustry-expertroundtablediscussions.Additionally-jointheBRANDNEWeTailAmericanIdolgame!Hereisyourchancetojudgeyourroundtablehosts,andprovidereal-timefeedback.Notonlygetyourquestionsansweredatourthemedroundtables,butidentify“whoisthebestofthebest”intermsofansweringyourquestionsandsolvingyouremailchallenges.Each20minuteroundtablesessionisfocusedoncriticalissuesimpactingyoursearchbusinesstoday.

With Table Moderators from:

February 22nd- Email Marketing, Personalization & Segmentation Summit: Keynote Presentations And Rotating Interactive Roundtables, Followed By Industry Workshops



Join Us On:

8.45 Continental Breakfast & Conference Registration

9.30 Chairperson’s Opening Remarks Alexander Castro,

GM Video Platform Solutions, Limelight

9.45 Keynote Session: Video Concept To Commerce: Changing Channels Dan Scott,

Chief Marketing Officer, Scott Kay From viral video to “advertainment,” today’s digital consumer desires and deserves online video content that will stir their senses. Your business needs to produce captivating video that engages your prospect beyond the brand awareness stage and into your online shopping cart. Yet online shoppers are more savvy and skeptical than ever before. They are not only judging video content, they are producing it themselves. The result is an ever-growing online content library that is luring consumers away from your products and services. Take the right video action now and watch your retention grow and sales spike. From directing QVC programming to producing artful video resulting in luxury purchases, Dan Scott offers 15 years of sales-focused broadcast concepts married with innovative marketing strategies. His dynamic digital integration techniques routinely turn concepts into commerce.• Experiencewhatvideocontentworksbestandwhichdoesn’tworkatall• TranslateyourbrandDNAintostimulatingvideocontentonanybudget• Targetvideocontenttoyourcorecustomerandmovethemintoamotivated,buying

mindset

10.20 How to Determine Which Video Commerce Options Are Right for Your Organization

Mark Deruyter, Senior Manager Customer Acquisition, Musicians Friend

Luke Noffke, Customer Acquisition, Social Media, Video Commerce, Musicians Friend

In this presentation, Musician’s Friend discusses the process to determine which aspects of video commerce were applicable to their organization. Co-presenters Mark Deruyter and Luke Noffke review different areas video can be used effectively for retailers, and considerations when deciding which options are right for your organization. Additionally, gather insight into which strategic partners helped establish the Musician’s Friend video strategy.• Videovs.VideoCommerce:Isthereadifference?• Determiningthetypesofvideocommerceoptionsavailabletodayandarecorrectforyour

organization• Theprocessbegins:wheretostartwithyourstrategy


11.30 Panel Discussion: Online Video Creation And Strategy Development To Increase Revenues Long-Term

Gordon Magee, Internet Marketing and Media Manager, Drs. Foster and Smith

Jamey Maki, Director of eCommerce & Online Experience, Golfsmith International

Nancy Jenkins, Executive Vice President & General Manager, Swimwear Boutique

Drew Leakey, Vice President - Marketing & Business Development, Living Direct

Ken Burke, Founder and Chairman, MarketLive Online video adoption is picking up momentum in the retail space. An understanding of strategy development, the creation and execution process, in addition to the means to measure and monetize your content is crucial to a successful program. Our panelists demonstrate best practices in online video, and

help to navigate the waters of your video programs in the future. • Whatisyouronlinevideostrategy?Howdidyoudevelopthisvideo?• Howcanyoumonetizecontentandvideocreationlong-term?• Howcanyouuseonlinevideotosupportyoursalesactivitiesand/orthein-store

experience?• Whatwasthevideocreationprocess?• Howcanyourunthevideocreationprocessthroughuploadingittoyoursite?• Howdoyouselectavendorpartnertoassist?Orareyouexecutingthisin-house?

12.05 Invodo Executive Presentation Craig Wax,

CEO, Invodo Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates highly effective product video at scale and provides an eCommerce-focused platform and player to influence consumers at the point of purchase. The Invodo video solution increases sales conversion rates, attracts traffic through video SEO, and reduces product returns. Unlike other vendors who specialize in platform or creation, we are experts in the three key areas to eCommerce video success. • Wecreatehighqualityvideoatscale.• WehostandstreamyourcontentthroughtheInvodoInPlayer,optimizedspecificallyfor

retailerstodeliverdesiredinformationtoconsumersatthepointofpurchase.• WeprovideVideoConversionOptimizationtoolstomeasuretheimpactofyourvideosand

quantifysalesimpactandROI.The content you need, the platform to deliver eCommerce optimized video, and the measurement tools to quantify business results.

12.40 Lunch & Networking

1.40 Cotendo Executive Presentation Michael Kuperman,

VP Operations, Cotendo

Cotendo is an innovative provider of Content Delivery Network (CDN) and Site Acceleration services and a leader in creation of technologies that allow website operators and large enterprises to dramatically improve web performance and radically simplify content delivery management. Cotendo’s online retail customer base includes consumer-brand manufacturers, chain retailers, Web-only merchants, catalog merchants, and comparison-shopping sites. Cotendo’s unique suite of content acceleration offerings improve page load times and speeds up shopping transactions, thereby increasing site conversions, enhancing customer website loyalty, and improving SEO rankings. Cotendo provides instant scalability without the need for additional infrastructure, and 24x7 oversight to ensure your business continuity around the clock. Founded in 2008, Cotendo is funded by Sequoia Capital, Benchmark Capital and Tenaya Capital. The company is headquartered in Silicon Valley with R&D based in Israel. For more information about Cotendo’s Online Retail Services Suite, visit http://www.cotendo.com/industries/Online-Retail/

2.15 Ecommerce Product Videos: 5 Secrets To Fast, Effective, And Affordable Dennis Kopitz,

Web Development Director, Summit Sports Inc.

Currently Summit Sports has 3000+ videos, all related to their products and fully integrated into their ecommerce platform. Their most interesting video type is what they call “On Snow Reviews” where video skiers and snowboarders of all experience levels test out the current years’ products at the ski mountain. They’ve been producing these video for three years and have honed the process to the point where in 2010 they were able to capture and publish over 1400 videos IN THREE DAYS.

2.50 Creating Oscar-Worthy Buzz With Video Nancy Jenkins,

Executive Vice President & General Manager, Swimwear Boutique Swimwear Boutique tells their successful story about incorporating video into the merchandising of swimwear. Both quantitative and qualitative data is presented showing the positive impact to the buying decisions of their customers.• Understandingcriticalfactorsofvideopre-production• Successfulvideodirectiontips-thedo’sanddon’ts• Yourredcarpetdebut• Measuringsuccessattheboxoffice

3.25 Conclusion of Online Video & Rich Media Summit/Coffee & Refreshments

4.30 Retailer Peer Networking Workshops- Exclusive Networking Opportunity For Retailers Only! These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problem-solving and networking. Sign up today at www.etail2011.com. Spaces are limited for each workshop! Segmented by company size and annual online revenues, select the most appropriate workshop for your company. Each workshop is hosted by a retailer, with focused “hot topics” in areas such as mobile, social, international and channel attribution. Don’t miss your opportunity to get in on the power-packed networking!

Workshop A: 100 Million Plus In Online RevenuesWorkshop B: 25 To 100 Million In Online RevenuesWorkshop C: Below 25 Million In Online Revenues

5.30 Conclusion Of Peer Networking Workshops/ Commencement Of eTail Opening Reception (please see page 23 for details!)

February 22nd- BRAND NEW! Online Video & Rich Media Summit: Keynote Presentations And Panel Discussions, Followed By Industry Workshops

Cover every aspect of online video strategy, development, execution and the latest visualization technologiesin an interactive format with fellow retailers!Onlinevideoisgainingmomentum.Takeadvantageofthiscost-efficientwaytoincreaseyourconversionrates.RemainonthecuttingedgebylearningthelatestandgreatestvisualizationtechnologiesthatdeliveranimmediateROI!

7.10 Registration & Networking Breakfast Inside The Solution Zone7.50 Welcome From Lori Hawthorne, Executive Director, eTail 20117.55 Chairperson’s Opening Remarks David Hatfield,

Senior Vice President Products, Marketing, and Sales,Limelight

8.10 Keynote CEO/President Panel Discussion: Moving Beyond Internal Challenges To Create Effective Multi-Channel Experiences

Ron Boire, President/CEO, Brookstone

Sheryl Clark, President and CEO, Boston Proper

Mark Pierce, CEO,MarketLive As year over year sales results and holiday numbers continue to be top of mind for all retailers, CEOs are carefully watching and scrutinizing all areas of their businesses. Success begins with moving beyond internal challenges and organizing your organization for long-term growth. Incremental revenue and driving profitability are essential to success in today’s economy, especially in the multi-channel world. Benchmark your organization with the proprietary information that comes from questions such as: • Howcanyouclosethe“multi-channel”gapintermsofinternalcommunication?• Howdoesyourbusinessoverallviewsalesopportunitiesinthestorevs.e-comm

channel?• Howisthisimpactedbydifferentcustomersegmentswithindifferentchannels?

8.45 Keynote Session: Foresee Results Executive Presentation Larry Freed,

President & CEO, Foresee Results The leader in customer satisfaction measurement, ForeSee Results captures and analyzes voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites, online initiatives and multi-channel programs with the greatest ROI. With over 50 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including retail, financial services, media/entertainment, healthcare, hospitality, manufacturing and government. Retail clients include: Advance Auto Parts, Belk, Gamefly, Home Depot, Lacoste, Nike, and Sears.

9.20 Keynote Session: Navigating The Retail Rapids Tony Bartel,

President, Gamestop GameStop’s unique business model has made it the largest and fastest-growing retailer of video games in the world, but shifting consumer trends and fast-paced technology growth have caused it to begin a transformation process that will lead it into the digital age. As traditional competitors exit the category, GameStop seeks to lead the gaming industry into the evolving digital era.• GameStop’scultureanduniquebusinessmodelhaveprovidedforyearsofabove-market

growth,makingittheleaderingamingretail,butthesegainshavenottranslatedtostockmarketincreaseduetotheexpecteddemiseoftheconsoleindustry

• Gamingisexplodingoutsideofconsoleasgamersaccessgamesanytime,anywhereandonmanydifferentdevices

• GameStophascoreattributes,mainlyastrongrelationshipwiththecustomer,thatwillallowustoleadgaminginthedigitalera

• LayoutGameStop’splantoleadasgamingevolvestoanytime,anywhereandonanyplatform

9:55 Keynote Session: The Future Of Mobile Commerce & Consumer Experience Pedro Santos,

Chief Strategist, eCommerce, Akamai Technologies Is mobile commerce moving to mainstream ? On the one hand mobile apps and websites have been created but are consumers browsing, shopping, buying ? In the center of this is the mobile user experience and using the device to optimize the mobile shopping experience. The session will be centered around mobile user experience and where is this all going. How will the smart phone be used for shopping in the future ?

10.30 Keynote Guest Speaker: Content Marketing, The Right Conversation @ The Right Time

Deanna Brown, President & COO, Federated Media Publishing Learn how to make a difference on the ‘social’ web, it’s a conversational medium and there are several ways to ‘play’. Deanna Brown, President and COO of Federated Media discusses where, when, what, and with what influencers. She reviews funnel dynamics, brand permission, flow and types of content, and finally how to amplify work across the web. Of course, key to any and all their programs is analytics and key performance indicators. What does success look like in this environment? Is it truly cash registers ringing? Attend this session and discover how to infiltrate the social web.• Whentohaveaconversation:wherearetheyinthefunnel?• Howshouldyouparticipate:hostorcontributor?Yourplatformorpartners?• Whattypeofcontent/conversationwillyoubehaving? -Whatisyourgoal?Howimportantisthebrand/voiceofthecontent?• Nowwhat?Howdoyougetthisconversationamplified?• Whatdoessuccesslooklike?Lifetimevalueorjustaquicksale?

11.05 Networking And Pre-Lunch Break Inside The Solution ZoneJoin your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone.

Track A: Site Enhancements, Testing, Analytics & Customer Engagement12.05 Chairperson’s Opening Remarks John Kelly,

VP Sales, Criteo

12.10 Kickoff session! Leveraging Data To Provide End-User Integration: How Web Analytics Drive Innovative Improvements At Ebay

Bob Page, VP Analytics Platform, eBay Widely known as the world’s largest online marketplace, eBay is also home to a commercial data warehouse that is more than 100 times the size of the Library of Congress. While intriguing in complexity, size and potential use, that amount of data also brings challenges faced by only a small number of Internet companies. This session explores the unique opportunities eBay manages daily to cost-effectively and most efficiently mine, analyze and use BIG DATA to ultimately impact – and improve – the buying and selling experience on eBay.com. If you’ve ever wondered what it’s like to consider the cost of a cooled terabyte, this session is for you. Understand how an ecommerce company that receives 75 billion database calls per day dives deep into analytics to address:• Salesvelocitythatmovesattherateof$2,000invaluepersecond• InventorythatrangesfromeasilycatalogeditemslikeiPodsandDVDstoone-of-a-kind

HelloKittycaketoppersandsharkteethfossils• Customerneedsandsurfacingthemostrelevantsearchresultswhenasimplesearchfor

aGPSdevicebringsupmorethan150,000items

12.45 Certona Executive Presentation Meyar Sheik,

CEO and Co-founder, Certona Certona is the market-leading provider of personalization and revenue optimization for multi-channel retailers. Trusted by over 250 top e-commerce sites and many of the world’s largest online retailers, the company’s Resonance® personalization platform automates a company’s ability to provide targeted, individualized content and product recommendations in real-time across all of their customer touchpoints from web, email, mobile, video, call center, point-of-sale, and beyond. Combined with a flexible business rules engine, the Resonance platform enables merchandisers to harness the power of real-time behavioral profiling while maintaining full control in defining their product recommendation and personalization strategies. For information, visit www.certona.com.Certona will be presenting with a retail client.

1.20 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a brainstorming and networking workshop for CMO/SVP and EVPs of retail exclusively. This session is limited to 20 participants and is a Retailer-Only activity. Join our workshop participants at this session. Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected].

“The etail conference has been the best eCommerce show we have attended by far. The keynote presentations are timely and the breakout sessions are the right size and given mostly by marketers and Internet retail savvy executives. The conference is extremely well run and provides a lot of valuable networking opportunities. Best of all we have been able to improve the

quality of our eCommerce experience thanks to a number of new ideas and strategies that were inspired by the show!” Tim Littleton, President & CEO, CHEFS Catalog

Wednesday, February 23rd - Keynote Presentations, Panel Discussions And Interactive Networking


Scan For An Interactive Agenda

1.20 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a

brainstorming and networking. Visit www.eTail2011.com for updates on participants!

1.20 Lunch And Networking For All Attendees 2:20 Panel Discussion: Going Beyond Testing: Developing The Tactics To

Collect, Organize And Access Customer Data To Scale Your Business Lynn Lanphier,

Director, Digital Analytics, BestBuy.com

Kimberly Weller, Director Analytical Services, ESPN

Larry Freed, President and CEO, Foresee Results Customer data is the cornerstone to creating effective customer experiences. How can you efficiently collect and action this data? What tools are necessary to do so? Our analytics experts tackle your customer data questions to put the right tools in place to enable you to make informed decisions and increase sales for your business. • Howareyousegmentingyourcustomers?Howdoyouidentifyyourcustomersegments?• Howdoyouleveragecustomerdatathatcrossedmultipleonlineactivitiestheyengage

withdaytoday?• Whattoolsareyouusingtounderstandandgathercustomerdata?• Whattoolsareyouusingtohouseandaccessthisdata?• Whichtoolsare“marketerfriendly”vs.“unfriendly”?• Howcanyouputtherighttoolsinplacetoscaleandlearn,versussimplytestingforthe

sakeofcontinualtesting?• Howcanyouusecustomerdatatomakemoreinformeddecisionstoincreasesalesand

liftyourbusinessresults?

2.55 Creating A Unified Approach To Managing And Collecting Data Kelly Olin,

Global Sr. Web Analytics Manager, Nike Inc. Today, in the digital space, anything and everything is “trackable”. So, how do we draw the line between “can” and “should”? How do we get past data collection to actionable analytics? As the head of digital analytics, Kelly is posed with these questions every day. Understand the Nike data journey in this dynamic session. • Understandingwhatdataisavailableandwhatdataisuseful• Howtoturndataintoactionablereportingandactionableanalytics• Buildingavisionforyoudataandmovingthatvisiontowardsreality

3.30 Networking And Refreshment Break Inside The Solution ZoneJoin your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!

4.15 Panel Discussion: Moving Beyond “Last Click” Analysis Into Successful Attribution: The Evolution Of Marketing And ROI Measurement

Tari Huddleston, VP Marketing, smith+noble

Chris Smith, Vice President--Ecommerce, Catalog and Interactive, Jockey International Attribution modeling has been a consistent challenge in the multi-channel arena. Retailers who truly understand how to assign appropriate values to their marketing programs are capturing more market share and growing their businesses in today’s market. Do you have an attribution model that maximizes your resources? How can you develop an appropriate modeling technique? Our panelists of attribution gurus answer your toughest questions, and provide solutions to your multi-channel measurement points of pain.• Howcanyoubecomemoresophisticatedabouthowtoassignvaluetoeachinteraction

betweencustomersandyourwebsitepriortopurchase?• Whatisyourcurrentattributionmodel?• Howcanyoumodelwheresalescomefromwhencustomerscometoyoursitefrom

morethanonemarketingvehicle?• Howdoyoudecidewhereyourdollarswerewellspent?Wasitthefirstvisit?Second

visit?Lastvisit?• Howdoyoumodelforthefutureandallocateyourbudgetdollars?

4.50 Leveraging Analytics To Achieve One-To-One Marketing Erick Barney,

VP Marketing, Motorcycle Superstore This presentation covers specific examples of how Motorcycle Superstore channels data to create one-to-one merchandising opportunities in various locations throughout our conversion process. The Head of Marketing discusses current applications that span onsite product recommendations, email merchandising and display ad remarketing. He explains how they leverage consumer behavioral data and syndicate product content to display highly targeted and personalized offers.• Strategyandmethodstoremarketproductsabandonedintheshoppingcart• Contentsyndicationfordynamic,data-drivenmerchandisingcapabilities• Behavioralbasedrecommendationsforonsite,emailanddisplayadmerchandising

5.30 eTail 2011 Reception For All Attendees

First Sponsor to Confirm For more information, please see page 23

Track B: Multi-Channel Marketing, Integration and International12.05 Chairperson’s Opening Remarks Nancy Hall,

Vice President, Platform Services, Valueclick Media

12.10 Panel Discussion: Increasing Market Share Through Prioritization Of E-Commerce Projects

Margaret Moraskie, Senior Vice President, Marketing, Boston Proper

Ken Mowry, VP Marketing and Creative, Charming Direct, Charming Shoppes

Tari Huddleston, VP Marketing, smith+noble

Dawn Bronkema, Director E-Commerce Marketing, Content & Design, Meijer

Misty Locke, President, Range Online Media/Chief Strategy Officer, iProspect E-commerce growth over the last year is finally returning to pre-recession figures- yet how can your company set realistic goals for future growth? With such an integral channel, are you dedicating the appropriate resources and budget to encourage profit? What opportunities exist with e-commerce today? Our panelists from both the multi-channel and catalog segments examine the toughest questions facing senior executives in e-commerce today, and provide answers to increase growth online for your business. • Whatisarealisticgrowthnumberforthee-commerceportionofyourbusiness,givenits

exponentialgrowth?• Howareyouprioritizingareasofyoure-commercestrategyforgrowth?• Whichareasdoyouseeaspotentialgrowthareas?• Whatopportunitiesandchallengeswillyoufaceasthee-commerceportionofyour

businessgrows?

1.05 Epsilon Executive Presentation Eric Stein,

Executive Vice President Digital Strategy, Epsilon Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions leveraging consumer insight to help brands deepen their customer relationships. Epsilon provides strategic consulting, data, technology and agency services. For more information, visit www.epsilon.com.


1.20 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a brainstorming and networking. Visit www.eTail2011.com for updates on participants!

1.20 Lunch And Networking For All Attendees 2.20 Panel Discussion: Developing A Long-Term Sustainable Mix Of

Acquisition And Retention Channels Sara Ezrin,

Senior Director of Strategic Services,Experian CheetahMail

Bill Aicher, Director Web,Musicnotes.com

Erick Barney, VP MarketingMotorcycle Superstore

James Hampton, Retention Marketing ManagerBodybuilding.com Determining the appropriate mix of acquisition and retention programs for long growth is intrinsic to growth in today’s retail environment. How do you identify the appropriate mix of retention programs? How can you set appropriate budgets, per channel? This panel of online retail specialists review online channel mixes in both acquisition and retention, and propose tactics to balance your mix for long-term growth. • Whatisyourchannelmixtoacquirecustomersonline?• Howhasthatmixchangedoverthelastyearortwo?

• Howhavechannelssuchaspaidsearchandemailchanged,andwhatdoyouforeseemovingforwardforyourbusiness?

• Howareyoudeterminingyouronlinechannelmix(i.e.affiliate,comparisonshopping,paidsearch,etc.)

• Whatmetricsareyouusingtodetermineifyouarespendingtoomuchortoolittledependingonthechannel(paidsearchcostsvs.affiliatecosts,etc.)

• Areyouusing“free”channelssuchasFroggle?Shouldyoubeusingthesechannelseventhoughtheyarevirtually“nocost”?

• Whatisthesustainablemixforyouracquisitionandretentionchannelslong-term?

2.55 E-Commerce Fundamentals: Getting Back To Basics To Drive Growth In Today’s Economy

Jacob Hawkins, VP E-Commerce, Aeropostale Focusing on providing an amazing customer experience on-line should be first and foremost for retailers. Yet it is easy to forget about the fundamentals of creating an effective, seamless customer experience in the quest to add the latest functionality and features. Presented by the head of E-Commerce at Aeropostale, this session brings together the core tenants of an optimal multi-channel experience, to ensure your growth path continues now and in the future. • Balancingnewcustomerengagementfunctionalitieswithsitefundamentals• Examininghomepageattributesandnavigatingcustomersfromyourhomepage

effectively -Focusingonon-sitesearchcapabilitiestogetcustomersthroughthefunnel• Leveragingproductpagesandexploringinteractivecontentasaconversiondriver -Decreasingcartabandonment• Layingoutyourwebsitefromahierarchyandusabilitystandpoint• Determiningoptimalcustomerpathstocheck-out• Gettingorganizationalbuy-inandensuringyoursitefundamentalsaddvaluetoyourweb

experiencetodrivegrowth

3.30 Networking And Refreshment Break Inside The Solution Zone Join your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes.

4.15 International Expansion 101: The Strategy Behind Overseas Market Penetration

Chris Ladd, VP Global Direct Sales, CrocsIn order to reach an international customer base, Crocs launched two new web stores for shoppers in Canada and Australia. These websites will become the platform for future international expansion. With ten different language sites already in the Americas and Europe, they are heavily investing in an international audience for future growth of their business. Additionally, they are customized the websites to serve specific markets. The head of Global Direct Sales walks through their overseas penetration story. • RealizingtheUSmarketisfairlysaturatedinsomesegmentsandidentifyingareasfor

expansion• Tappingintooverseasopportunities• Becomingawareofthedifferencesandchallengesthatareuniquetoeachoverseas

markets• Penetratingspecificregionsfirstdependingonyourorientationandlocationdomestically• Developingacomprehensivemarketingstrategyasanentrypointintooverseasmarkets

4.50 Internationalization And Localization: Fueling Zazzle Growth With An International Strategy Beyond Translation

Michael Karns, Director of Consumer Marketing and International, Zazzle.com Zazzle has learned a thing or two about international expansion. They’ve grown their international business with the launch of 15 international websites, providing an additional profit center and revenue driver for their business. As retailers look to expand into different markets, it is key to understand the process is much more than translating a website and launching it for a local market. This presentation provides an overview of Zazzle’s strategy from infrastructure to translation to localization, and the challenges and successes they’ve faced along the way.• BeginningtheprocesswithInternationalizationofyourwebsite• Layingthegroundworkinyourarchitecturetosupporttherapiddeploymentofforeign

webdomains• Committingtolocalizationbeyondtranslation• Determininghowsearchmarketing,merchandising,andemailmarketingdifferfrom

domaintodomain• Settinguptheappropriatelogisticsandcustomersupport• Continuingtodelightyourcustomersallovertheworldbyprovidingretailqualitycustom

products,FAST

5.30 eTail 2011 Reception For All AttendeesFirst Sponsor to Confirm For more information, please see page 23

Track C: Customer Acquisition & User Experience Innovation12.25 Chairperson’s Opening Remarks David A. Yovanno,

CEO, Gigya

12.30 Panel Discussion: Leveraging And Integrating Multiple Channels To Increase Revenues

Mark Deruyter Senior Manager Customer AcquisitionMusicians Friend

Rahmon Coupe, CEO, YourAmigo Multi-channel customer experiences today are rapidly evolving. With the emergence of new online sales and advertising channels such as mobile and social, in conjunction with the more traditional search, email, affiliate, etc. how can you maximize your investment and generate an ROI on your programs? How can these channels integrate to create the best possible experience for all of your customers? Learn specific tactics to leverage and fully integrate all of your marketing channels to maximize your customer lifetime value after leaving this kick-off panel discussion.• Howareyouintegratingnewertechnologiessuchassocialandmobilewithmore

traditionalonlineadvertisingchannels?• Howisbudgetallocatedand/orsharedacrossallofyouradvertisingchannels?• Whatpercentageareyouinvestinginchannelssuchassearchvs.mobilevs.socialvs.

traditionalonlineadvertisingvehicles?• Onceyou’veintegratedallofyourchannelstogether,howcanyouleveragethemfor

cross-channelpromotion?• Whatisanexampleofspecificcasestudywherethesechannelshavebeenmerged

successfully?

1.05 The Value Of Trust In Online Transactions Ryan White

Product Marketing, SSL Symantec Phishing, identity theft, viruses, and malware. These are terms we hear on a daily basis. More importantly, consumers hear them too – and they’re unsure about what these threats mean to them. This poses some significant challenges to us all as merchants. Countless studies have shown that identity theft and site security are leading drivers to cart abandonment online.Join a prominent e-commerce merchant and VeriSign Authentication Services, now a Symantec company, as they share tips and insights on how to take a comprehensive approach to the security of your site as well as:• Learnhowtrustindicatorsimproveconversionrates• DrivemoretraffictoyoursitewithVeriSignSeal-in-Search• Learnmoreaboutprotectingyoursitefromdistributingmalware• Heararealcasestudyfromaprominentretailer


1.20 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a brainstorming and networking. Visit www.eTail2011.com for updates on participants!

1.20 Lunch And Networking For All Attendees 2.20 Customer Service Is The New Social Marketing Diane Clarkson,

Analyst, Forrester The relationship between social media and customer service is no longer just flirting; it’s getting serious. The essence of social media is having conversations. Consumers want to talk about their experiences and these conversations are commonly related to customer service – complaints, compliments, looking to peers for support. Leave this presentation with an understanding of how consumers are using social media for customer service today. • Insightsintothebusinessbenefitsofsocialcustomerservice• Examplesofcompanieswhoprovideameaningfulsocialcustomerserviceexperience• Recommendationstoensureasuccessfulsocialcustomerservicestrategyand

implementation

2.55 Marketing New Functionality Effectively To Capture Offline Traffic And Build Web Awareness In A Multi-Channel World

Gwan Yip, Director of E-Commerce, Dylan’s Candy Bar Dylan’s Candy Bar, a leading multi-channel candy retailer, developed a mobile lead data capture strategy targeted at tech savvy offline customers. By creating an in-store treasure hunt that combined customer’s smart phones and image recognition software they were able to collect and validate email addresses in a fun and unobtrusive manner whilst instantly rewarding our customers at the same time. Understand how to capture offline traffic and build web awareness in a multi-channel environment in this informative and innovative presentation. • Capturingwebsavvyfoottraffic• Sellingittoyourcustomers…ANDyourstaff• Definingsuccessanddecidingifmobilemarketingisrightforyou

3.30 Networking And Refreshment Break Inside The Solution ZoneJoin your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes!

4.15 Retail Executive Case Study: Advance Auto Parts



Join Us On:

Pete Zeiner, Director E-Commerce Marketing, Advance Auto Parts For full session details, please visit www.etail2011.com.

4.50 Monetizing New Media: How Air Miles Leverages Social Media And Mobile For A Loyal Community And Measurable Results

Emmie Fukuchi, Senior Director & GM eBusiness, AIR MILES Reward Program From the initial testing of social media through promotional activities, to the launch and development of a brand dedicated community that has attracted over 600,000 visitors, Loyalty One’s AIR MILES’ program has harnessed the power and profitability of social media. The program’s successful AIR MILES Community, where members can share tips on earning rewards while at the same time provide feedback to sponsors, has attracted over three million page views since its launch in March 2009. In addition, AIR MILES is charging forward in the Canadian mobile space, having run more than 25 mobile programs across 10 different retail categories. Launching in Fall 2010, AIR MILES plans to introduce its first mobile website and smartphone app, which will provide members with on-the-go access to program information including account balance, store

location and offers, and reward information. The mobile program leverages leading edge capabilities with location based information and services, social interaction and messaging. In this presentation, AIR MILES discusses how it is integrating social media across all communication channels, creating fresh and inventive ways to engage its member collectors. The GM of eBusiness reveals some of its challenges and the results; including the impact social media and mobile have had on both engagement and the bottom line.• AIRMILES’socialmediastrategy,frombuildingvs.joiningacommunity,tousingthe

ForresterPOSTmethodology(People,Objectives,Strategy,Technology)• Examplesoftestprogramsandthelessonslearned• Socialmediaprogramsacrossthesocialspectrum,includingpromotionalsocialmedia• Theeffectofword-of-mouthinloyaltyprogramacceptance,participationandredemption• KeylessonslearnedandresultsfrommobileprogramsincludingSMScampaigns,

mobilewebandapp

5.30 eTail Official Reception for All Attendees: A Night At The Movies

First Sponsors To Confirm

For more information, please see page 23.

7.10 Registration & Networking Breakfast Inside The Solution Zone7.50 Chairperson’s Opening Remarks Robert Cell,

CEO, MyBuys

8.05 Keynote Session: Organizational Change Management For Success In The Multi-Channel Environment

Sheryl Clark, President and CEO, Boston Proper Even in the midst of a recession, Boston Proper was able to see a web sales rise 10%. Now, coming out of that environment, they are continuing to keep e-commerce as a key growth area, listening and acting upon customer needs, and goal structuring around optimal multi-channel experiences. Their CEO delivers strategies to instill a dynamic multi-channel culture within your organization, with e-commerce at the heart of your strategy.• Puttingtheinternetattheheartandcenterofyourstrategyandsettinggoalsaroundthis• Goalstructuringaroundmulti-channelinareassuchasoperations,cultureandleadership• Changingyourservicemodelsandstorefunctionstorestructureoperationally• Culturallyshiftingfromstoresdrivingthebusinesstomultiplechannelsdrivingthe

business• Gettingbuy-inthroughouttheorganizationandmakingsureyourleadershipisonboard• Liningupgoalsaroundtheseprinciplesandpracticestoshiftthethinkingtotrulymulti-

channelfromthetopleveldown• Avoidingsimply“chasingthetechnologydream”asthetechnologyexecutioncanbethe

easiestshift• Detailingtheroadmaptoapproachmulti-channelsoalldepartmentscanapplythis

8.40 7 Habits Of Highly Effective E-mail Marketers Laura Saati,

VP, Retail Practice, e-Dialog Are we thinking about the right things when it comes to the success of an e-mail program? It’s not just about open rates, delivery metrics, and the strongest offer possible. Join us as we discuss 7 key checkpoints to ensure that your e-mail program is focused on delivering real value to your customer.

9.15 Keynote SVP/CMO Panel Discussion: Maximizing Your Resources And Gaining Revenues In Today’s Multi-Channel Environment

Julie Krueger, SVP E-Commerce and Direct, Officemax

Mike Molitor, SVP E-Commerce, Kohl’s

Freeman Zausner, Chief Administrative Officer, Urban Outfitters Ensuring your organizational structures align with growth goals is top of mind for many retailers. How have multi-channel organizations tackled this challenge, and guaranteed the success of their marketing programs? Heads of E-commerce from top retailers focus on cost structures, consumer demand, and long-term strategies to provide tactics to maximize your resources and increase your sales in today’s multi-channel environment. • Howareyouexaminingorganizationalchangesinaperiodofhighe-commerce

growth?

-Aligningyourorganizationintermsofhiring,structuresandreporting• Howcancoststructuresbecomealignedwithconsumerdemand?• Howcancompaniesfullyalignonlinewithoffline? -Reviewingyourmerchandising-assortment,siteexperience,pricemanagement,

contentmanagement• Howcanmulti-channelorganizationssustainandthriveintoday’seconomicclimate?

9.50 Fifteen-Minute Quick Stretch & Mini-Networking Break10.05 Keynote Session: Recruiting Effectively In Today’s Economy As The

Industry Rapidly Changes Ivy Chin,

SVP E-Commerce, Belk People are what make or break a company, and it all start with your recruiting effort. Ivy Chin, SVP eCommerce of Belk, who was previously a VP for QVC.com, will be sharing her 17 years of online experience in building a team that consistently delivers results and is highly optimized for an industry with constant rapidly changes. Rather you are a small shop, or mid-size company, or a billion plus dollars web site, you will be challenged to think differently with your current practices for mature and new channels, including when to consider adding new roles, what type of positions are needed, what skill sets and experience to be considered, how to attract and retain the best talents, ways to narrow down the right candidate, and what benefit package to seal the deal. • Parsingoutthecorrectindividualconsideringthefastpacednatureofchangewithinretail• Findingtherightpersonforspecificcapabilitiesforemergingareasofyourbusiness• Hiringtherighttalentforthejob• Determiningthecorrectquestionstoaskduringtheinterviewprocess• Recruitingforneweradvertisingchannelssuchassocialandvideo• Findingthecorrecttalentformaturechannelstoensureyouretainthetalent

10.40 ATG Executive Presentation ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s top brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized and innovative e-commerce sites. ATG’s platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to increase conversions and reduce abandonment. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

11.15 The “Next” Level Of Multi-Channel: Delivering Upon Growing Customer Expectations Through Cohesive Integration Of Your Channels

Jay Scannell, COO, Skymall SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog, web site www.SkyMall.com , mobile web m.skymall.com , BlackBerry application and award winning iPhone application. Top of mind for all of their sales channels is the optimization of the customer experience. Leave with a detailed strategy to take your multi-channel customer experience to the next level at the end of this keynote session.

Thursday, February 24th - Keynote Presentations, Panel Discussions And Interactive Networking

“The eTail team was great to work with and I walked away with several new insights.” RichardGerstein,Senior Vice President, Marketing, Sears Holdings Corporation

• Realizingcustomerexpectationsarerisingaroundmulti-channelexperiencesandintegrationleveleffortsarebecomingloser

• Havinginternalalignmentaroundspecificmulti-channelinitiative• ConnectingmultipleITgroupstogether• Upgradingyourinfrastructureandback-endsystems• Connectingordermanagementsystems,inventoryreservations,operationsandproduct

catalogs,cross-channel• Fullyintegratingyoursystemsasthedigitalspacegrowsinimportanceandrevenuefor

youroverallbusiness• Balancingyourresources(timeandbudget)toexecutetheseintegrations

11.50 Networking And Pre-Lunch Break Inside The Solution ZoneJoin your fellow retailers in the Solution Zone during the break for your chance to win fantastic prizes! Prices will only be offered in the Solution Zone. Don’t miss your chance to win!

Track A: User Experience Optimization & Usability12.40 Chairperson’s Opening Remarks12.45 Kick Off Session! Creating A Diverging Set Of Customer Experiences

To Meet Customer Needs Without Incurring Additional Cost To Your Business

Ken Mowry, VP Marketing and Creative, Charming Direct, Charming Shoppes Charming Shoppes is examining additional opportunities to create economies with core shared experiences, dramatically reducing expenses while driving great results. Each of our brands have unique voice. The head of marketing and creative at Charming Shoppes evaluates how to build customer experiences cross-channel in the most efficient and flexible manner, to allow companies to respond to customer needs as they change. • Consideringthedigitalspacecross-channelanditsrapidfragmentationfromsimplya

PC-basedenvironmentintomobility,social,tabletpenetrationandin-storeexperiences• Buildingaflexiblesetofassetstoallowyoutomanageyourcross-channelexperiences

bothinthefront-endandback-endlong-term• Generatingtheabilitytomanageyourcontentandapplicationssimultaneouslywhile

reducingpressureonyourITsystems• Focusingspecificallyonfront-end,back-endandcontentmanagementsystemstocreate

theinfrastructuretohavethisflexibility

1.05 Enhancing The Shopping Experience Across Channels With Amazon Payments

Baris Cetinok General Manager, Amazon Payments Improving customer experience and usability throughout the purchase experience is critical to any retailer’s success - online and in emerging channels like mobile. Increasing conversion at checkout continues to present a significant opportunity to grow sales. Amazon Payments is focused on streamlining the checkout process, providing convenience for customers and helping retailers realize their growth potential across channels. In this session, we will explore how the brand-conscious seller can provide a seamless shopping experience and optimize conversion.

1.55 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011.com for more information about participants.

1.55 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session.Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected]

1.55 Lunch And Networking For All Attendees 2.55 Panel Discussion: Bringing Functionality And Features To Bear On Your

Website While Keeping A Simple Customer Experience That Increases Conversion Rates

Bill Aicher, Director Web, Musicnotes.com

Pinny Gniwisch, SVP Marketing, Ice.com With multiple opportunities to “enhance the shopping experience”, how can retailers today evaluate what truly will create a great experience, or possibly deter customers from completing the sale? Usability, testing and consistent feedback gathering from your customers supports your customer experience goals- and using technology to support these goals is critical. Our panelists tackle how today’s consumers view effective shopping experiences, and wade through the numerous features and functionalities available for retailers to ensure you provide the best customer service, and increase your conversion rates.• Howcanyouincorporatenewfunctionalityonyoursitewithoutimpactingthenavigation/

on-sitesearchfunctioninanegativefashion?• Asyouareaddingfunctionality,whathasbeenhappeningtoyoursitesatisfaction?Hasit

changed?• Howcanyouactivatefunctionality(i.e.multi-storefronts,community,how-to

guides,buyonline/pickupin-store,promotions,customerprofiles,dealsoftheday,

sweepstakes,emailprograms)onyourhomepageorproductpagesandtrulyimprovetheuserexperience?

• Onyourproductinformationpage,whichfeaturescanenhancevs.potentiallyoverwhelmcustomers(i.e.pricecomparisons,productreviews,shareandlike,productreviews,richmediaviews,onlinevideo,etc)?

• Whatdefinesexpectationsaroundtoday’son-siteexperienceconsideringallofthefeaturesavailabletoretailers?

3.30 Driving Incremental Revenue By Developing A Better Customer Experience Through Mobile Devices

Matt Boudreau, President, Operations, Your Electronic Warehouse Since the launch of their mobile program in 2010, Your Electronic Warehouse has seen significant gains in mobile commerce. The head of operations talks through their strategy development, providing the best mobile experience no matter the device, and mobile marketing best practices across multiple websites. Leave this session with specific tactics and take-aways to increase revenues from your mobile programs immediately. • Howdoes3Gadoptionimpactyourmobilestrategydevelopment?• Howcanyouoptimizeyourmobilewebsiteforthebestmobilecustomerexperience

possible?• Howcanyoumarkettocustomersthroughmobile?

- Areyoucreatingmobileapplications?- AreyouusingRSS?

• Howcanyougeneraterevenuethroughmobilestrategy?

4.05 Transitioning To A Multi-Channel Retailer Mark Siedl,

Manager of Programs, REI eCommerce, REI This session includes a case study of REI’s experience with store inventory visibility multi-channel project. Mark draws on his experience in launching this initiative and lessons learned. This is a challenging multi-channel effort to say the least, and Mark helps you to develop a roadmap •Challenges&Risks• StrategiesandTactics• Roadmapforsuccess• Progress,lessonslearnedandsuccesses

4:40 Wine & Cheese Reception Inside The Solution Zone5.15 Retailer-Only Think Tanks &

Champagne Roundtables (Completely vendor-free!)

Track B: Social & Digital Media12.40 Chairperson’s Remarks Tore Steen,

VP, Marketing & Business Development Janrain

12.45 Kick-Off Session! Leaping Into The Next Wave Of Social Media: Applying And Integrating Social Media Broadly Across Your Site

Valerie Hoecke, VP, Digital Experience and Commerce, Benefit Cosmetics In this session, Valerie Hoecke, VP Digital Experience & Commerce at Benefit Cosmetics, covers integrations between a brand’s site (owned media), and social programs (earned media). She discusses how to create “snackable” content for your site that can then be shared out into the social stream and how to bring social dialog effectively into the brand’s site experience to enrich it. Finally, Valerie looks at a number of successful case studies, as well as discuss some of the challenges that remain ahead.• Movingontothenextlevelofsocialthroughafullintegrationonyourwebsite• Shiftingfromaverticalsocialexperienceonyourwebsitetoahorizontalonesothe

defaultexperienceonyourwebsiteisactuallyasocialone• Incorporatingasociallayerintoyourwebsiteandmakingitagnosticacrossyoursite• Applyingsocialmediatechnologiestobecomethe“wallpaper”onyoursiteversus

simplyTwitter,bloggingorQ&A• Understandingshoppingisnottransactionally-basedbutcommunity-based

1.20 Lyris Executive Presentation Michael Weston,

VP UK Sales, Lyris Lyris provides online marketers the tools to do what you want – and the expertise to help you get it done. Our flagship product, Lyris HQ, delivers powerful marketing automation that includes an enterprise-ready email marketing system, supported by a professional services organization dedicated to helping you achieve your unique business needs. Our solution integrates email marketing with search, social and mobile channels and embedded deliverability and Web analytics enhancements. This unique solution grows with the needs of online marketers and provides actionable insights to help make intelligent decisions and improve results.

1.55 Workshop and Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011.com for more information about participants.



Join Us On:

1.55 Workshop and Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session.Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected]

1.55 Lunch And Networking For All Attendees 2.55 Increasing Sales Through Social Media Through Full Integration With

Your Marketing Channels Peter Tahmin,

VP Ritzpix.com and Online Retail, Ritz Camera and Image Peter discusses the use of Facebook as a customer service vehicle, marketing brand awareness and sales tool for www.ritzpix.com in this keynote presentation. He’ll demonstrate the ways that their Facebook fans act as evangelists as well as customer service agents when they’ve had a great customer experience, or have picked up a helpful tip or trick. Finally, take home strategies to connect with bloggers, as he walks through their outreach program to Mommy Bloggers to drive sales and brand awareness, their nationwide Foursquare launch, and use of Facebook integration with their mobile strategy. • Tyingsocialintoyouroverallmarketingcampaign• Makingyouroverallshoppingexperiencebetterforyourcustomersthroughsocial

vehicles• IncorporatingtechnologiesoutsideofFacebookandTwitterintoyourmarketingprogram

(i.e.investigatingFoursquare,etc.)• Addingasocialshoppingtooltoyourwebsite• Integratingsocialtechnologiesintootherareasofyourbusinessoutsideofshoppingand

promotions• Individualstoresdevelopingsocialmediasites• Connectingyourcustomerswithindividualstorelocationsaswell,andmanagingyour

brandimagewithmultiplepostingareas(employeepostingsandcustomerpostingsonsocialnetworkpages)

3.30 Panel Discussion: The Social Media Shift: Maximizing Your Investment Through Concise Strategy Development

Cam Balzer, VP Marketing, Threadless.com

David Hader, Director Search and Social Media, Ice.com

Peter Tahmin, VP Ritzpix.com and Online Retail, Ritz Interactive The ROI discussion within social media continues to remain top of mind for retailers. As many companies are “doing it”, how many are seeing proper returns given their resource dedication? How can companies properly quantify a proper ROI for this emerging channel? As the opportunities continue to grow, the potential for profit growth seems to be exponential. Our panel of social experts walk through tactics to maximize your investment in this channel, and ensure your investment generates an ROI for your business immediately.• Whereareyoushiftingyouradspenddollars?• Whatpercentagegoestosocialvs.traditionalmarketingactivities?• Areyouslottingsocialasanadspacearea?• Howcansocialbeviewedasabrandbuildervs.ROI-drivingactivity?• Howcanyoumeasuretheinvestmentyou’vemadeinsocial,todetermineifbrand-

buildinginitiativesworked?

4.05 Successful Social Media Strategies That Drive Revenue In-Store & Online

James Connell, Sr. Director eCommerce, Digital Marketing and New Media, Roots

Tanja Zelko, Manager, Online Marketing & Customer Experience, Roots Roots walks through a dynamic social media story, from integration on the web to design, merchandising and more in this closing session. Understand how to employ and executive the latest in social media at the end of this presentation. • Decidingontherightstrategiesforyourbrand• ExtendingyoursocialmediacontentoutsideyourwebsiteandFacebook• Obtainingbrandawarenessandbuildingfans• Addressingcustomerwantsandneedsthroughsocialmedia• Ideastoextendsocialintoeverypartofyourbusinessfromdesigntomerchandisingto

HR• Ideasyoucanimplementtomorrowtoimproveresultswithalowcost

4:40 Wine & Cheese Reception Inside The Solution Zone5.15 Retailer-Only Think Tanks (Completely vendor-free!)

Pleaseseepage23fordetails…

Track C: Future Retail Innovations & Growth Strategies

12.40 Chairperson’s Remarks12.45 A Mobile Case Study: Fossil Philip Thompson,

VP Marketing and Operations, E-Commerce, Fossil Learn from the head of e-commerce at Fossil as he describes their mobile journey, including opportunities and pitfalls to avoid in developing your mobile strategy. For more details, please visit www.etail2011.com.

1.20 Recoup Revenue with Shopping Cart Abandonment Strategies Ross Kramer,

CEO, Listrak Shopping cart abandonment is reported to be an $18 billion issue for online retailers. The average ecommerce site has a visits-to-sale conversion between 1-2% but all the data shows that conversion rates increase significantly with an existing customer as compared to a new customer. That data underscores the importance of converting sales from visitors who have initiated the check out process. Learn how an automated campaign is recouping that lost revenue and increasing average order values for a Listrak online retailing client.

1.55 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011.com for more information about participants.

1.55 Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, this session is limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session.Visit www.eTail2011.com for updates on participants. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected]

1.55 Lunch And Networking For All Attendees 2.55 Examining Build Vs. Buy: Betting On Key Differentiators For Your

Business In The Face Of Decreased Budgets Peter Taylor,

Director Business Development / Ecommerce, Sport Chalet

The build vs. buy debate is a never-ending one, considering the number of new capabilities available to retailers today. How do you appropriate evaluate outsourcing, and with which partners? This interactive session focuses on these critical issues, and walks through the Sport Chalet story as they tackled difficult decisions around build vs. buy. • Whatarevariousthoughtprocessesaroundbuyingcapabilities(in-housevs.out-source)• Howareyoumakingdecisionsaroundbuildvs.buycapabilities• Whatarethekeytechnologiesthatyoucanbuildonyourownthatarestrategic

differentiatorsinyourbusiness?Howdoyoudifferentiatewiththesetechnologies?• Understandingvendorscanbringyourcompetitorsuptoandbeyondwhereyoumay

havebeenifyoubuiltitonyourown• Whatarethenewandemergingcapabilitiesthatrequireadecisionaroundbuildvs.buy? -Inthefaceofalessthanmaturevendormarket• Howadvantageousisbuildingin-houseintermsofgainingmarketshare?• HowareyouusingyourITresourcesinthedecision-makingprocess?

3.30 Panel Discussion: Connecting Customer Metrics With Financial Metrics To Create More Opportunities For Profit Growth

Chris Smith, Vice President--Ecommerce, Catalog and Interactive, Jockey International

Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide

Jason Acevedo, Director eCommerce and DTC Operations, Chico’s FASAnalysis and customer data gathering are not enough to make significant revenue gains for your business. How can you tie customer metrics to your P&L? How can customer data truly become business intelligence, and what tools are necessary to gather this data? Our panel of measurement experts focus on the financials in this panel discussion, and ensure your company takes advantage of multiple opportunities for growth. • Whatisthefocusofyourbusinessintelligencedatagathering?• Howareyouthinkingaboutcustomerlifetimevalueinthecontextofoverallbusiness

intelligence?• Howcanyoutiecustomermetricstoyourfinancials?• Howcanyouaccessbusinessintelligencedatausinganalyticaltools?• Whichtoolsworkbestforyourbusiness?

4:05 Maintaining Profitable Growth And Managing Large Scale Technology Upgrades And Platform Migrations EfficientlyLarge scale technology upgrades are one of the largest investments a company can make in terms of resource dedication. With such a significant investment, it is key to understand the most appropriate platform, optimal vendor selection and set proper goals. This session examines efficient management of

platform migration to guarantee a smooth process from inception to completion. • Identifyingthebestplatformforoptimalmigration• Selectingappropriatevendorsforanoverhaul• Orientatingyourteaminternallyandsettingrealisticexpectationstoaccomplish

remainderengineeringprojects• Settingaproperdashboardformilestonestoensureefficienttimemanagementand

accomplishingdeliverablesFor speaker details, please visit www.etail2011.com.

4.40 Wine & Cheese Reception Inside The Solution Zone

5.15 Retailer-Only Think Tank (Hosted By eTail 2011 Advisory Board Members)(Completely vendor-free!)Please see page 23 for full description of the moderators for this interactive networking session.

8.00 Registration & Networking Breakfast

8.45 Chairperson’s Opening Remarks Marci Troutman,

Founder, Siteminis Inc.

9.00 Keynote Session: Mobile Best Practices Within A Multi-Channel Framework

Thomas Parkinson, SVP/CTO, Peapod Due to the overwhelming success of the Peapod mobile app, the company has seen significant gains in incremental revenue. Thomas’ team is also developing the Ahold app for Stop & Shop and Giant. Hear the Peapod mobile story in this kickoff session. • Howcanyouexecutemobilestrategiessuccessfully?• Determiningthecorefundamentaltenantsofbestpracticesaroundmobile• ExaminingtheclassicconstructsofexecutingWAPcorrectly• Implementingthiswithamulti-channelapproach• Distinguishingyourselfinthemobilespace• Leveragingmobileforyourstorepresence• Leveragingyourbrandandvaluepropositionintheconstructofamobiledevice

9.35 Panel Discussion: Keeping Mobile Top Of Mind As E-Commerce Traffic Increases On Mobile Devices

Sean Spector, SVP and Co-Founder, Gamefly

David Seifert, VP E-Commerce, Finish Line

Nick Sheth, Senior Director, Global Business Development, Gap Inc., Direct

Will Pinnell, Director, Mobile Strategy, Sabre Holdings, parent company of Travelocity Mobile is perhaps the hottest topic on retail minds today. Determining the appropriate strategies will set the stage to gain significant revenues in 2011. Our panel of retail leaders focus on mobile commerce best practices to increase your sales from these devices immediately. In the last year, Gamefly launched a free mobile app for the iPhone and iPod Touch to provide news, videos and other video gaming content to users. Finish Line uses m-commerce to post product reviews, as well as bring product availability in-store right to users’ handhelds. Obtain significant gains in your mobile commerce programs following this panel discussion.• Howareyoutransitioningcommercefromthehomecomputerexperiencetovarious

mobiledevices(iPhone,Droid,Palm,Blackberry,etc.)?• Howareyoumeasuringcommerceoverallwithinthecontextofmobile?• Givendifferentconversionratesondifferentdevices,howareyoumeasuringmobile

conversionrates?

10.10 Paypal Executive Presentation Paypal

Bill Me Later and PayPal are fast, easy, secure ways to shop online without sharing account information. PayPal a secure online wallet. Bill Me Later gives customers the convenience of receiving their goods now and the bill later, often with extra time to pay. High-impact affiliate and network marketing programs enable merchants to tap a base of 45 million desirable account holders. Use these non-card solutions to satisfy customers and fuel sales immediately. Used together, Bill Me Later and PayPal raise AOV and increase conversions 29% on average--with up to one third of customers new to merchant.


11.15 Panel Discussion: Driving Sales And Getting Returns On Your Social Media Strategy

Valerie Hoecke, VP, Digital Experience and Commerce, Benefit Cosmetics

Annemarie Frank, Director, ecommerce, Digital & Strategic Alliances – mark, Avon Many retailers struggle to understand how to integrate social media and get an ROI on their strategies. As this phenomenon continues to build momentum, companies need to take aggressive steps in engagement and transparency with their customers. In addition, maximizing your investment in this area ensures your company sees the necessary results for continued investment. Our panelists walk through social media success stories and measurement vehicles to ensure you are seeing returns on your strategy. • Whatareasofsocialmediaareprovidingsuccess?• Howcanyoudistinguishyourselfwithinasocialnetworkenvironment?• Howhasyoursocialstrategyrelatedtoyourcorevalueproposition?Howdidyoubuild

yourstrategy?• Howareyoumeasuringaroundsocialmedia?• Areyouseeingreturns?• Whatresourcesandinvestmentshaveyoumade?• Howdoyoudefinesuccesswithinthecontextofsocialmedia?

11.50 Usablenet Innovation Spotlight Usablenet

Usablenet works with leading brands to translate their existing websites content and functionality to mobile Web and application interfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platforms worldwide, and can be implemented in eight to ten weeks. The platform extends marketing, commerce, and client service efforts to their customers’ mobile phones. Usablenet customers include top companies, such as FedEx, Kenneth Cole, American Eagle, Marriott, Jet Blue, Sprint, Walgreens, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Europe.

12.10 Digby Innovation Spotlight Digby

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps for today’s consumers, anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Focused exclusively on the retail channel since 2006 and with more than 45 top retailers already enabled including Toys R Us, Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce for retailers. Learn more about us at www.digby.com <http://www.digby.com> .

12.30 Lunch For All Attendees

1.30 The Future Of Mobile Experiences: Putting The Mobile Web In Your Customers Hands

Will Pinnell, Director, Mobile Strategy, Sabre Holdings, parent company of Travelocity What’s next in mobile adoption? What capabilities exist for your company in terms of the mobile web today? The head of mobile strategy at Travelocity comes to eTail for the first time to present mobile website development, multi-device mobile environments, and strategies to capture and gather customer shopping data via mobile devices. Return to the office with the means to differentiate your customer experience and increase revenues by the end of this kick-off presentation. • Supportingthewebexperiencethroughmobilewebsitedevelopment

Friday, February 25th -

Mobile Commerce, Marketing & Social Media Strategy Summit: A Full Day Of Interactive Workshops Focusing On The Bleeding Edge Of Retail, Mobile and Social Media

Keepyourfingeronthepulseoftheretail.Themonetizationofemergingchannelssuchasmobileandsocialattheforefrontoftheindustry.Integratingthesechannelsintoyourcurrentmarketing programs is vital. This interactive full-day summit is dedicated to retail innovations in mobile and social media. Our retail experts are here to share their knowledge so you canprofitfromemergingchannelstoday.



Join Us On:

8.30 Registration & Networking Breakfast

9.15 Chairperson’s Opening Remarks

9.30 Keynote Panel Discussion: Emerging Technology Proliferation In Social Media And Mobile Commerce: Identifying The Next Best Thing In Multi-Channel

Tony “Frosty” Welch, Lead Social Media Strategist and Community Manager, Personal Systems Group, Hewlett Packard

Mike Bettison, Interactive Marketing Manager, Bettycrocker.com As retailers are consistently looking towards the future, how can you access which technologies will enhance your customer experience? Especially in continued emerging areas such as social and mobile? Hewlett Packard has been a leader in the social media space, and continues to innovate given the rapid adoption of mobile commerce. Betty Crocker is focusing on delivering content to the kitchen of the future. Mike Bettison from Betty Crocker shows some work he’s done on Windows 7 touch screen devices, iPads, video and Mobile offerings that contemplate a internet connected device in every kitchen. Hear future retail innovators across multiple industries in this dynamic session.• What’sthenextgreatestthinginsocialmedia?BeyondFacebook?• Whatistherightblendandmixofmobiledevicesthatshouldbeusedforyourcustomer

base?• Whatareeachofyourdevicestrategies?• What’sthenextgenerationof“newmedia”?• Whatemergingtechnologiesarecomingintoplay,especiallyfromamulti-channel

perspective(i.e.QRcodereplacingthesalespersoninthestore)?• Howareyoudrivingcommercefromtheseemergingtechnologies?• Howcanyouleveragenewfunctionalitieslong-term,forfutureuse?

10.05 Social Media Cross-Channel Integration at FYE.com Barry Burmaster,

Director of Marketing, Visual Merchandising, CRM and fye.com, Trans World EntertainmentGather an understanding of means to integrate the latest technologies into your in-store experience. The Director of Marketing at FYE.com talks through their Foursquare implementation story, and presents results of this program. • Findingyourcustomeradvocatesandmakingthemavirtualpartofyourmarketing

initiatives

• Examininggamingsitestotieaproductpurchasetoacustomertargetgroup- Infusingadvertisingvehiclesintosocialgamingsitesforproductplacementand

branding• Usingleverstobuildadvocacyandgetcustomersexcitedtoreachouttocirclesoutside

oftheirown• Identifyingpeoplethatmovetheconversationforwardandtalkingaboutyourproducts

andbrandintheircircles


11.10 Bringing Web Access In-Store To Exceed Customer Expectations Alyssa Montes,

Direct Marketing Analyst, The Wet Seal Inc. Wet Seal in a leading innovator in the areas of social and mobile integration in-store. Allyssa Montes delves into their social and mobile story in this dynamic session. • Drivingsalesandproducingefficienciesthroughwebaccessin-store• Learningandtestingexistingapplicationsonatabletdevicetodeterminewhetheryou

needtoaltertheuserexperienceintheretailenvironment• Learningaboutyourcustomerandemployeeexpectationsviawebinthestoreaccess• Customizingandpersonalizingthestoreexperienceasyouwouldinanonline

environment• Generatingincrementalbusiness• CombiningyourPOSin-storeandwebcheckoutsystemsontooneplatform

11.45 Getting The Most Bang For Your Buck To Increase Searchability With Your ProductsThe beginning of a great customer experience is access to your brand. Can you customers easily find you, no matter the channel? Ensure you are not losing incremental revenue and use the appropriate technologies to increase your bottom line sales. For speaker details, please visit www.etail2011.com.• Positioningyourselfasacompanyonthecuttingedge- Beingfirsttesterwithnewtechnologies• Examiningthebenefitsofpartneringupwithtechnologiesthatwilldriveyourbottomline• Aidinginyourorganicsearchlistingswithnewmarketingmethods• Targetingcontenttospecificusergroupsandcreatingspecificcontentpages• Offeringspecificsolutionsforissuesbroughtupinonlineforums

12.20 Lunch And Conclusion Of Summit

• Takingadvantageoftheuseofmobiledevicestovisitmultipleretailers’siteswithintheretailenvironment

• Usingmobilestrategiestobetterunderstandcustomerbehaviorwithintheonlineorretailstoreenvironment

• Usingmobilestrategiesasapointofdifferentiationbydeliveringuponcustomerexpectations

• Movingwiththetrendthatmobileinternetisintegratingintoyourstorebysupportingyourcustomer’sshoppinghabitsviamobile

2.05 Closing Session: M&M, Mobile & Marketing: The Sweet Taste Of Success!

Pam Macharola, Co-Owner and President eCommerce, Blair Candy Join Pam Macharola, co-owner of BlairCandy.com, learn how she answered the call of the customer, “the mobile call”. The eCommerce landscape has changed, and Pam illustrates the response to customers’ needs in the online world. Do you remember the April 2010 scandal where SEC staffers

were found to be spending time surfing inappropriate sites instead of working? While they may have gotten a slap on the wrist, employers everywhere have tightened electronic communications monitoring. What is the implication for eCommerce? Blaircandy recognized employees are scrambling to do their shopping from their phones instead of their work computers, thus making mobile sites and mobile marketing critical to remain competitive in today’s online world.• Learningtheevolutionofthemobileuniverse• Understandingthecriticalnatureofmobilesiteswithinretail• Themeanstoeffectivelymarkettotoday’smobileuser

2.25 Conclusion Of Summit

Friday, February 25th - Emerging Retail Technologies Summit:Interactive Presentations and Panel Discussions Focusing On The Newest Technologies

In Online and Multi-Channel Retail!

BRANDNEWFOR2011!Howcanyoukeepyourfingeronthepulseoftheretailindustry?Withthemonetizationofemergingchannelsattheforefrontofallretailers’minds,thisdayisentirely dedicated to emerging technologies. Learn cross-channel strategies and the latest in retail innovation in this brand new summit!

Bringing Together Technology Leading Solutions. All In One Place. The eTail 2011 Solution Zone

“The eTail Program addresses all the big challenges facing ecommerce companies in today’s hyper-competitive retail environment - from business and marketing strategy to technology solutions. It ’s a great learning experience.”

ArnoldSookram,Frmr.DirectorRetentionMarketing,Backcountry.com

Identifyingthemostappropriatetechnologiesforyourbusiness,orsimplyseeingwhatthecompetitionmayhaveavailableisintrinsictothesuccessofmulti-channelandpureplayretailers.AsROIisessential,evaluatingandensuringinitiativeshavethegreatestROIpotentialmeansmoremarketshareandincreasedsalesforyourbusiness.

Ifyouarelookingtodifferentiateyourbusiness,beinnovative,stayup-to-dateontechnology,optimizeandpersonalizeyourcustomer’sexperience,itisimportanttobeinthefore-frontof the available solutions that can help you to do so.

BytakingadvantageoftheplethoraofsolutionsavailableintheSolutionZone,youwillalsoreducewastefulspending,getanROI,createthebestpossiblecustomerexperienceandincreaseengagementwithconsumers.Spendtimeevaluatingtheleadingtechnologiesavailabletoday.AlloftheparticipantsinTheSolutionZoneofferthelatestadvancesineCommercesolutions,managementandimplementation.AllparticipatingcompaniesintheSolutionZoneofferthelatestinretailsolutions,managementandimplementationadvice.

For your convenience, the networking activities at eTail,includingbreakfasts&coffeebreaksarecentrallylocatedinTheSolutionZone.Andduringeverybreak,youwillhavethechancetowinfantasticprizestotakehome!

Cybercafes

eTail2011Cybercafesarecentrallylocatedwithinthe Solution Zonetoensureconstantcommunicationbetweenyouandyouroffice.Withfreeinternetaccessyoucancheckyouremail, do a little and network with other executives in these cafes set up exclusively for your use.

For more information about Cybercafes, call Chet Silverman at 646-200-7478 or email Chet at [email protected].

Premier & Premium Solution Zone Sponsors

BesuretotakeamomentandvisitthePremierSponsorsofeTail2011attheirrespectivebooths,andlearnabouttargetedsolutionsthatyoucanimplementtoday!FindyourperfectfitintheSolutionZone.

Premier Solution Zone sponsors are:

Premium Solution Zone sponsors are:

**Check back at the Solution Zone frequently for Grand Prize Drawings and give-aways**

**You must be present in the Solution Zone to collect your prize**

To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at [email protected] Targeted, Affordable Solutions For Your Multi-Channel Retailing Challenges in the eTail Solution Zone



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About The etail 2011 Lead Sponsors

AKAMAI

Akamai®providesmarket-leading,cloud-basedservicesforoptimizingWebandmobile content and applications, online

HDvideo,andsecuree-commerce.Combininghighly-distributed,energy-efficientcomputingwithintelligentsoftware,Akamai’sglobalplatform is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate. To learn how the world’s leadingenterprisesareoptimizingtheirbusinessinthecloud,pleasevisitwww.akamai.comandfollow@AkamaionTwitter.

AMAZON PAYMENTS

AmazonPaymentsprovidesconsumers,sellers, and developers with the simple way to pay and get paid online and

through mobile devices.

CheckoutbyAmazonisacompletee-commerceandm-commercecheckout and payments service for retailers. Tens of millions of Amazoncustomerscanmakepurchasesonyoure-commercewebsiteand mobile website using the shipping addresses and payment informationstoredintheirAmazon.comaccounts.

CheckoutbyAmazonoffersafully-integrated,seamlesscustomerexperiencethatallowsAmazoncustomerstoaccesstheirAmazonaddressbookandpaymentmethodsdirectlyonyoursite.Customerscompletepurchasesquicklyandconveniently,withouteverleavingyourwebsite.CheckoutbyAmazonalsooffersamobile-optimizedexperiencewithunique,quickcheckoutfeaturessuchas,1-Click®andAmazonPayPhrase

RetailerscurrentlyofferingCheckoutbyAmazonontheire-commercewebsitesincludePatagonia.com,Jockey.com,Petco,BabyPhatandOtherWorldComputing.BabyPhatandPatagoniaalsouseCheckoutbyAmazonfortheirmobilechannel.

LearnmoreaboutaddingCheckoutbyAmazontoyoure-commerceorm-commerce website.

http://www.amazonpayments.com/cba

ATG

ATG(Nasdaq:ARTG)providesthemostadvanced cross-channel commerce software and services to fuel the growth

of the world’s top brands. Offering the industry’s leading commerce solution,ATGworksinpartnershipwithclientstodrivesalesviaapersonalizedcustomerexperience–unifyingandoptimizinginteractionsacrosstheWeb,contactcenter,mobiledevices,socialmedia,physicalstores,andotherkeychannels.Exclusivelyfocusedononlineandcross-channelcommerce,ATGisuniquelycapable of powering the most innovative and successful commerce experiences,withresultsthatoutperformindustrynorms.ATGCommerceisthecommerceplatformandbusinessuserapplicationsolution top-rated by industry analysts for powering results-driven, personalizedandinnovativee-commercesites.ATG’splatform-neutraloptimizationsolutionsforlivehelp,leadperformance,andproductrecommendations can be easily added to any website to increase conversionsandreduceabandonment.ATGisheadquarteredinCambridge,Massachusetts,withadditionallocationsthroughoutNorthAmericaandEurope.Formoreinformation,pleasevisithttp://www.atg.com.

CERTONA

Certonaisthemarket-leadingproviderofpersonalizationandrevenueoptimizationfor multi-channel retailers. Trusted by

over250tope-commercesitesandmanyoftheworld’slargestonlineretailers,thecompany’sResonance®personalizationplatformautomatesacompany’sabilitytoprovidetargeted,individualizedcontent and product recommendations in real-time across all of their customer touchpoints from web, email, mobile, video, call center, point-of-sale,andbeyond.Combinedwithaflexiblebusinessrulesengine,theResonanceplatformenablesmerchandiserstoharnessthepowerofreal-timebehavioralprofilingwhilemaintainingfullcontrolindefiningtheirproductrecommendationandpersonalizationstrategies.For information, visit www.certona.com.

EPSILON

Epsilonistheindustry’sleadingmarketingservicesfirm,withabroadarrayofdata-driven, multichannel marketing solutions

leveraging consumer insight to help brands deepen their customer relationships.Epsilonprovidesstrategicconsulting,data,technologyand agency services. For more information, visit www.epsilon.com.

FORESEE RESULTS

The leader in customer satisfaction measurement,ForeSeeResultscapturesandanalyzesvoiceofcustomerdata

tohelporganizationsincreasesales,loyalty,recommendationsandwebsitevalue.UsingthescientificmethodologyoftheAmericanCustomerSatisfactionIndex(ACSI),ForeSeeResultsidentifiestheimprovements to websites, online initiatives and multi-channel programswiththegreatestROI.

Withover50millionsurveyresponsescollectedtodateandbenchmarksacrossdozensofindustries,ForeSeeResultsoffersunparalleled expertise in customer satisfaction measurement and management.ForeSeeResultsworkswithclientsacrossindustries,includingretail,financialservices,media/entertainment,healthcare,hospitality,manufacturingandgovernment.Retailclientsinclude:AdvanceAutoParts,Belk,Gamefly,HomeDepot,Lacoste,Nike,andSears.

GSI COMMERCE

GSICommerce®isaglobalproviderofcommerce technologies, consumer-direct fulfillment,customercareservices,and

interactive marketing services.

GSI’smodulartechnologyproductsspanwebsite,webstore,mobilesite and commerce, multichannel order and payment management, customer data management, and business intelligence. These products are offered in an on-demand environment with industry-leadingelasticscalabilityandhighavailability.ManagementtoolsfromGSIenabledesigners,sitemanagers,anddeveloperstomanagetheoperational aspects of online stores.

GSI’sconsumer-directfulfillmentandcustomercareoperationsbringsignificantscaleandoperationalfootprinttocost-effectivelyserveconsumers at all touch points.

e-DialogandTrueActiontogetherconstituteGSI’sGlobalMarketingServicesdivision.e-Dialog’sadvancede-mailandmultichannelmarketing services provide marketers with direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs and enable them to engage in relevant conversations through e-mail, social, mobile, e-commerce, and point of sale.

LISTRAK

ListrakmaximizesmarketingROIforonline retailers by helping them reach optimal engagement with their customers.

Our focus is on prompting dialog and interaction through email and mobilemarketingtoincreasecustomerlifetimevalueandacquirenewones.Wecombinestrategy,technology,businessintelligence,andmeasurabilitywithservicetomeetbusinessobjectives.

Our focus on ecommerce enables us to provide full-service email marketing and stand-alone solutions, like shopping cart abandonment, purchasecadenceoptimizationandretargeting,thatmoreeffectivelyaddresstheuniquechallengesofonlineretailers.OursolutionsandservicesresultinbetterROIandmoreengagedcustomerswhointeract, transact, and brag.

LYRIS

Lyris provides online marketers the tools todowhatyouwant–andtheexpertisetohelp you get it done. Our flagship product,

Lyris HQ, delivers powerful marketing automation that includes an enterprise-ready email marketing system, supported by a professional servicesorganizationdedicatedtohelpingyouachieveyouruniquebusiness needs. Our solution integrates email marketing with search, socialandmobilechannelsandembeddeddeliverabilityandWebanalyticsenhancements.Thisuniquesolutiongrowswiththeneedsof online marketers and provides actionable insights to help make intelligent decisions and improve results.

PAYPAL

Bill Me Later and PayPal are fast, easy, secure ways to shop online without sharingaccountinformation.PayPala

secureonlinewallet.BillMeLatergivescustomerstheconvenienceof receiving their goods now and the bill later, often with extra time topay.High-impactaffiliateandnetworkmarketingprogramsenablemerchantstotapabaseof45milliondesirableaccountholders.Usethesenon-cardsolutionstosatisfycustomersandfuelsalesimmediately.Usedtogether,BillMeLaterandPayPalraiseAOVandincreaseconversions29%onaverage--withuptoonethirdofcustomers new to merchant.

SYMANTEC

VeriSignAuthenticationServices,nowpartofSymantecCorp.(NASDAQ:SYMC),provides solutions that allow companies

and consumers to engage in communications and commerce online withconfidence.WithmorethanonemillionwebserversusingourSSLcertificates,aninfrastructurethatprocessesmorethantwobillioncertificatechecksdaily,andalogothatisseenupto250milliontimesaday,theVeriSignsealisthemostrecognizedsymboloftrustontheInternet.

About The etail 2011 Search Summit Sponsors

CLEARSALEING

Foundedin2006,ClearSaleing,Inc.provides advertising portfolio management technology that helps marketers identify

waystomoreeffectivelyandprofitablyallocateadspendacrossacomplex mix of online advertising investments.

ClearSaleing’splatformenablestrueattributionmanagementthroughourpatent-pendingPurchasePathtechnology.PurchasePathaccuratelyattributesprofitandROIacrossthemultiplemarketingtouch points that contribute to and influence a sale.

Inaddition,ClearSaleingisathoughtleaderinthegrowingscientificfieldofattributionmanagementandfounderoftheAttributionManagementForum,theprofession’se-communityforinteractivemarketers.

ClearSaleing’suniqueabilitytogivemarketerstelescopicinsightintotheironlineadinvestmentisattractingmajorbrandcustomers,suchasAmericanGreetingsandNationwideInsurance.

COMPENDIUM

Compendiumisasoftwarethatmakesit easy for marketers to publish social content to blogs, landing pages, Facebook,

andTwitter—allwiththepurposeofacquiringnewcustomers.Wesimplify the creation of search engine friendly content so you can drive moreorganicsearchtraffic,developdeepersocialengagementandcapitalizeoncustomerdemand.

ESEARCHVISION

eSearchVisionisaSearchEngineMarketingcompanywithamissiontoprovide the smartest paid search solutions

for its customers through an unmatched combination of cutting-edge technologyandexpertinsight.Usedbymanyofthelargestbrandsacrosstheworld,eSearchVisioncontinuouslydrivesleadingSEMresults.TheeSearchVisionplatformisattheforefrontofpaidsearchmanagementtechnologyandiscontinuouslyrefinedandimprovedbyateamofengineersworkinghand-in-handwithquality-scoreexpertaccountmanagers.eSearchVisionoffersbothlicensingofitsplatformandfullagencysupport.ItsUSofficesincludeSanFranciscoandAnnArbor.

MARIN SOFTWARE

MarinSoftwareprovidesabrowser-based,enterprise-class paid search management application for advertisers and agencies.

Designedforthosewhoarespendingatleast$100,000monthlyonpaidsearch,MarinSearchMarketer®addressestheworkflow,analysis,andoptimizationneedsforlarge-scaleSEMcampaigns,

savingtimeandimprovingfinancialperformance.Over500customerscollectivelymanageinexcessof$1.3billionofannualsearchspendviaMarin’sapplication.

THE RIMM KAUFFMAN GROUP

TheRimm-KaufmanGroup(RKG)isadata-drivenonlinemarketingfirm,deliveringunrivaled results through full-service

PaidSearchandAttributionManagement.Since2003RKGhasbeenrecognizedastheindustry’sthoughtleaderwhosetthestandardformaximizingreturnfrompaidsearch,whilecontinuingtoidentifytrendsandexploitemergingopportunitiesforover170clients.RKG’sproprietary and constantly evolving paid search technology platform generatestangibleresults.Theirplatformcalculatesinexcessof37million bids per day - all within individual client marketing strategies that take into account crucial factors such as inventory availability, seasonality, geography, attribution modeling and offline conversions. Despitethepoweroftheirtechnology,RKGemphaticallybelievesthatno robot can trump the insight of smart merchants and marketers. RKGAnalystscollaboratecloselywithclientsandexpertlyguidethebidplatform.Thishuman-machineinteractionoffersRKGclientskeyadvantagesforreactingquicklytochangesinmarketplace,productand seasonality.

SEARCH IGNITE

SearchIgniteistheleadingglobalperformance marketing platform designed specificallyforenterprisemarketers,

helpingthemspendsmarter,workeasierandoptimizemostefficientlyacross search, social and display media to achieve their marketing goals.Weoffermorethanjusttoolstomanageonlinecampaigns,we offer cutting-edge technology and consultative services that takethemtothenextlevel.WhatmakesSearchIgnitedifferentfrom our competitors is our focus on performance, attribution and service.SearchIgniteiscapableoftrackingandattributingacrossalldigitalmediaandcustomerexposures,optimizingwiththehighestperformingbid-optimizationalgorithmsforoptimalROIandisscalabletoanysizebudget,campaignormarket.SearchIgnitecurrentlyhandlesover$600MMinsearchanddisplayacrosstheglobeforsomeoftheworld’slargestmarketersincludingE*TRADE,Avis,AmericanExpressandIntercontinentalHotelGroup.

YOUR AMIGO

YourAmigo’s Artificial Intelligence service provides massive lift in incremental revenue – 3%-25% on

average-operatingin30countries,YourAmigoisanaward-winningtechnologyinnovatorspecializinginsubstantiallyincreasinglargewebsite’soverallincrementalsalesthroughitsSpiderLinker™artificialintelligenceservice.WithoutchangingyourSEOorotheronlinemarketingcampaigns,SpiderLinker’sartificialintelligencetechnologyfindswhereyourwebsitepagesarenotgettingtrafficinorganicsearchbyanalyzingandmatchingyourwebsite’scontent/keywordswith billions of relevant search phrases through our proprietary searcherbehaviordata.SpiderLinker™thencreatesthousandsofuniquepageswhichrankhighlyforhundredsofthousandsofnewkeyphrasesprovidingamassiveliftinincrementaltrafficandrevenues.Listen to Dell EMEA talk about how Spider Linker’s artificial intelligence service generated 11% growth month on month over the first year of their campaign. http://www.youtube.com/watch?v=NifpjSCqyf0

ZETA INTERACTIVE

ZetaInteractiveisafull-servicedigitalmarketing agency offering a wide range of services—from email and search

marketing,toWebsitedevelopment,creativeservices,socialmediamarketing and mining, and more. The company’s specialty is in crafting strategies and programs for marketers that help them acquire,retain,up-sell,cross-sellandwinbacktheircustomers—costeffectivelyandefficiently—byleveragingcustomerdataandinsightfrom individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability andROImetrics.HeadquarteredinNewYorkCity,ZetaInteractivehasmorethan300employeesworldwidelocatedinCalifornia,Florida,Idaho,Nevada,NewJersey,Texas,RhodeIslandandIndia.www.zetainteractive.com.

About The etail 2011 Email & Segmentation Summit Sponsors

BLUE HORNET

BlueHornetspecializesinhelpingmarketers create highly targeted email programs that evolve through the

customer lifecycle. Our lifecycle messaging tools and strategies deliver the value, flexibility, and strength brands need to drive sales onlineandinstores,usingemailinconjunctionwithemergingmarketing technologies like social media, mobile, video, product recommendations, and more.

CERTONA

Certonaisthemarket-leadingproviderofpersonalizationandrevenueoptimizationfor multi-channel retailers. Trusted by

over250tope-commercesitesandmanyoftheworld’slargestonlineretailers,thecompany’sResonance®personalizationplatformautomatesacompany’sabilitytoprovidetargeted,individualizedcontent and product recommendations in real-time across all of their customer touchpoints from web, email, mobile, video, call center, point-of-sale,andbeyond.Combinedwithaflexiblebusinessrulesengine,theResonanceplatformenablesmerchandiserstoharnessthepowerofreal-timebehavioralprofilingwhilemaintainingfullcontrolindefiningtheirproductrecommendationandpersonalizationstrategies.For information, visit www.certona.com.

DATRAN MEDIA

DatranMediaisaleadingdigitalmarketingcompany that helps brands discover, reach and engage their ideal audience. Through

avarietyofretail-specificsolutions,companiescanmanagethecustomer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. DatranMediaalsooffersasocialbuyingplatformtohelpretailersreach their key buying audiences with nationally-focused daily deals. Our solutions are integrated with comprehensive audience measurement and reporting to help retailers make smarter business decisions and achieve their cross-channel marketing and sales goals.Visitourboothtospeaktoexpertsthatcanhelpyougeneratemeaningful success for your business.

EXPERIAN CHEETAHMAIL

ExperianCheetahMailisthetrustedservice provider of email marketing and customer intelligence technologies for

topenterprisesworldwide.Withtheindustry’slargestclientservicesteams, feature-rich email technology and a broad range of data managementoptions,ExperianCheetahMailenablesclientstobuilddata-driven,relevantrelationshipswiththeircustomers.Servicingtheworld’smostrecognizablebrands,ExperianCheetahMail’sgloballydiverseclientbaseincludesBarclays,BordersBooks,1-800-FLOWERS,KLM,NeimanMarcusandWyndhamHotels.ExperianCheetahMail,abusinessunitofExperianGroupLtd.(LSE:EXPN),wasfoundedin1998andisheadquarteredinNewYorkCitywithofficesinLosAngeles,SanFrancisco,London,Dublin,Amsterdam,Paris,Barcelona,Düsseldorf,Sydney,Melbourne,Auckland,Singapore,HongKong,Beijing,andJohannesburg.Formoreinformation,[email protected].

INFOGROUP

InfogroupInteractiveisanewdigitalsolutions and services company for marketers.ThepowerbehindtheInfogroup

InteractivebrandincludesInfogroupsisterdivisions,YesmailandWalterKarl,whichbringmarket-leadingdigitalcustomeracquisitionandretention solutions together for cohesive multi-channel lead generation programs.InfogroupInteractiveisthenewestdivisionofInfogroupthatoffers marketers a comprehensive, cross channel, digital marketing solution to build and execute powerful marketing campaigns that includeemailmarketing,mobileandSMSmarketing,socialmedia,direct marketing media and web-based applications.

MONETATE

Monetateistheleadingindependentprovider of testing, targeting, and personalizationforwebsites.Major

eCommercewebsiteslikeQVC.comandUrbanOutfitters.comuseMonetateeverydaytotestproductpitchesandeCommercefeatures,thenaccuratelytargetpersonalizedmessagingandofferstospecifictrafficsegments.MonetateintegrateswithjustonetagfortheentiresiteandplayswellwithallmajoreCommercesystemsincludingGSI,ATG,Magento,andWebSphere.Thatonetagenablesmarketerstoquicklyandeasilytestandtargetanything,onanypage,withoutusinginternalITresources,allforapredictableprice.Monetateclientscancreate their own tests and marketing campaigns through a browser-baseddashboardorcallonMonetate’sStrategicServicesTeamforadvice,assistance,andsupport.BasedinPhiladelphiaandservingagrowinglistofInternetRetailerTop500companies,MonetateisaCoremetricsPartner,aneTailPreferredSolutionProvider,andamemberofShop.org.

MYBUYS

MyBuys is the leading provider of personalizedproductrecommendationsfor multi-channel retailers. The company

buildsdeepprofilesbasedoneachindividualshopper’sbehavior,thenusesapatentedportfolioofalgorithmsandreal-timeoptimizationtodeliverthemostrelevantrecommendations.MyBuys’clientsareincreasingaverageordervalueby45%,improvingconversionratesby90%,andboostingoverallonlinerevenue10-30%.Premierretailers—includingWineEnthusiast,ArmaniExchange,Lancôme,SKECHERS,dELiA*sandCostPlus/WorldMarket—partnerwithMyBuystoofferdynamicallymerchandised,personalizedrecommendationsfortheirshoppersonthewebandinallformsofemail.BasedinRedwoodCity,Calif.,MyBuysisaprivatelyheldcompany.www.MyBuys.com

SILVERPOP

Silverpop® is the only marketing technology provider that offers a powerful marketing automation solution built atop

a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevantcommunicationsthatefficientlydriverevenueandbuildbrandloyalty.CompaniesrelyonSilverpopEngagetocreateandmanage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion andbeyond.Silverpop’sindustry-leadingthoughtcapital,strategiccounsel and customer service, and its extensive ecosystem of world class partners, allow its customers to improve marketing results and increaseROI--quicklyandcost-effectively.

ZETA INTERACTIVE

ZetaInteractiveisafull-servicedigitalmarketing agency offering a wide range of services—from email and search

marketing,toWebsitedevelopment,creativeservices,socialmediamarketing and mining, and more. The company’s specialty is in crafting strategies and programs for marketers that help them acquire,retain,up-sell,cross-sellandwinbacktheircustomers—costeffectivelyandefficiently—byleveragingcustomerdataandinsightfrom individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability andROImetrics.HeadquarteredinNewYorkCity,ZetaInteractivehasmorethan300employeesworldwidelocatedinCalifornia,Florida,Idaho,Nevada,NewJersey,Texas,RhodeIslandandIndia.www.zetainteractive.com.

About The etail 2011 Rich Media Content Management & Online Video Summit Sponsors

INVODO

Invodohelpsonlineretailerssellmorethroughthepowerofvideo.Afull-serviceeCommercevideosolution,Invodocreates

highlyeffectiveproductvideoatscaleandprovidesaneCommerce-focused platform and player to influence consumers at the point of purchase.TheInvodovideosolutionincreasessalesconversionrates,attractstrafficthroughvideoSEO,andreducesproductreturns.

Unlikeothervendorswhospecializeinplatformorcreation,weareexpertsinthethreekeyareastoeCommercevideosuccess.



Join Us On:

• Wecreatehighqualityvideoatscale.

• WehostandstreamyourcontentthroughtheInvodoInPlayer,optimizedspecificallyforretailerstodeliverdesiredinformationtoconsumers at the point of purchase.

• WeprovideVideoConversionOptimizationtoolstomeasuretheimpactofyourvideosandquantifysalesimpactandROI.

Thecontentyouneed,theplatformtodelivereCommerceoptimizedvideo,andthemeasurementtoolstoquantifybusinessresults.

LIMELIGHT

LimelightNetworks,Inc.(NASDAQ:LLNW)provides on-demand software, platform and infrastructure services that help global

businessesreachandengageaudiencesonanymobileorInternet-connected device, enabling them to enhance their brand presence, buildstrongercustomerrelationships,optimizetheiradvertising,andmonetizetheirdigitalassets.Formoreinformation,pleasevisithttp://www.limelightnetworks.com or follow us on Twitter at http://www.twitter.com/llnw/.

MARKETLIVE

MarketLiveprovideseCommercesoftware, services and expertise designed specificallyformidsizedspecialtyretailers.

OnlyMarketLiveprovidesthefivepillarsofeCommercesuccess:unmatchedeCommerceexpertise,acompleteone-stopsolution,aflexibleon-demandeCommerceplatform,highly-secureandscalablehostingandmanagedserviceforworry-freeIT,andanapproachtodeep business partnerships with retailers that yields optimal success.

MarketLiveeCommercesolutionscomprisetechnologyandbestpracticesthatarebuiltontime-proveneCommerceacumen.MarketLiveretailersareamongthehighest-performingretailsitesintheindustry.Inaddition,anextensiveuniverseofpartnertechnologiesare readily available with pre-built integrations for simple deployment ontheplatform.MarketLivepowersover160retailwebsitesgeneratingapproximately2Billiondollarsinsalesannually.

COTENDO

CotendoisaninnovativeproviderofContentDeliveryNetwork(CDN)andSiteAccelerationservicesandaleader

in creation of technologies that allow website operators and large enterprises to dramatically improve web performance and radically simplifycontentdeliverymanagement.Cotendo’sonlineretailcustomer base includes consumer-brand manufacturers, chain retailers,Web-onlymerchants,catalogmerchants,andcomparison-shoppingsites.Cotendo’suniquesuiteofcontentaccelerationofferingsimprove page load times and speeds up shopping transactions, thereby increasing site conversions, enhancing customer website loyalty,andimprovingSEOrankings.Cotendoprovidesinstantscalabilitywithouttheneedforadditionalinfrastructure,and24x7oversight to ensure your business continuity around the clock. Founded in2008,CotendoisfundedbySequoiaCapital,BenchmarkCapitalandTenayaCapital.ThecompanyisheadquarteredinSiliconValleywithR&DbasedinIsrael.FormoreinformationaboutCotendo’sOnlineRetailServicesSuite,visithttp://www.cotendo.com/industries/Online-Retail/

About The eTail 2011 Mobile Commerce, Marketing & Social Media Strategies Summit Sponsors

DIGBY

Digbymobilizesretailersbyhelpingthem take a strategic approach to mobile commercebydeliveringauniquebranded

experienceforthemobileWebandrichAppsfortoday’sconsumers,anytimeandanywhere.TheDigbyMobileCommerceSoftwarePlatformisafully-managedsuiteofapplicationsdesignedforiPhone/iPodTouch,BlackBerryandAndroiddevicesthatempowersretailerstooptimizetheirmobilestrategyandunifytheirweb,in-storeandcatalogchannels.Focusedexclusivelyontheretailchannelsince2006andwithmorethan45topretailersalreadyenabledincludingToysRUs,HomeDepot,LillyPulitzer,WetSeal,Godiva,1800-Flowers,Golfsmith,Orvisandmanymore,Digbyistheleadingproviderofmobilecommerce for retailers. Learn more about us at www.digby.com.

PAYPAL

BillMeLaterandPayPalarefast,easy,secure ways to shop online without sharingaccountinformation.PayPala

secureonlinewallet.BillMeLatergivescustomerstheconvenienceof receiving their goods now and the bill later, often with extra time topay.High-impactaffiliateandnetworkmarketingprogramsenablemerchantstotapabaseof45milliondesirableaccountholders.Usethesenon-cardsolutionstosatisfycustomersandfuelsalesimmediately.Usedtogether,BillMeLaterandPayPalraiseAOVandincreaseconversions29%onaverage--withuptoonethirdofcustomers new to merchant.

SITEMINIS

Siteminisistheleadingcustomizedmobilecommerce provider today, delivering a holistic solution to help companies attract

and engage new customers through an innovative revenue stream. Ourleadershipteamhasmorethan60yearsandarich,diversebackground in ecommerce, technology, software development and the retailindustry–bothbigboxandboutique.

Ourprojectmanagementteamhasunparalleledexperienceine-andmcommerceandiswell-equippedtoprovideprofessionalsupporttailoredtomeetyourneeds.Weprovidetechnologyandconsultingservices, which are seamlessly integrated into your internal resources to develop a solution that supports your online marketing and brand strategy.

USABLENET

Usablenetworkswithleadingbrandstotranslate their existing websites content andfunctionalitytomobileWeband

applicationinterfaces.ThesolutionrequiresnoITresourcesontheclient side, works on all mobile, tablet, kiosk, and assistive platforms worldwide, and can be implemented in eight to ten weeks. The platform extends marketing, commerce, and client service efforts to theircustomers’mobilephones.Usablenetcustomersincludetopcompanies,suchasFedEx,KennethCole,AmericanEagle,Marriott,JetBlue,Sprint,Walgreens,Amtrak,andEstéeLauder.Foundedin2000,UsablenetisaprivatecompanyheadquarteredinNewYorkCitywithofficesinEurope.

About The etail 2011 Main Agenda Moderator/Chairperson Sponsors

CRITEO

Criteoisthegloballeaderinscalablepersonalizedretargeting.Criteoenablese-commerce companies to re-engage with

websitevisitorswhohavelefttheirsiteviaretargetedpersonalizeddisplay ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor’s product-viewing history.Criteo’sturnkeysolutionisa“one-stop-shop”foradcampaigndeployment,including:personalizedbannerdesign,mediaplanning,adserving,campaignoptimizationandreal-timereporting.Criteo’sserviceisbasedonapay-per-click(PPC)model,thereforeclientspayonly when prospects click-through and return to their website, creating alow-risk,highreturnvalueproposition.Criteodisplaysbillionsofuniquelypersonalizedretargetedbannerseachmonthandworkswithmore than 700 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

GIGYA

Gigyaisaleadingsocialoptimizationplatform for online business, enabling retailers to connect their sites seamlessly

to the most popular social networks including Facebook, Twitter, Yahoo!,GoogleandLinkedIn.Gigya’ssoftware-as-a-servicetechnology enables customers to provide social sign-on, sharing and communityfeaturestodriveincreasedconversion,trafficandtimespentontheirwebsites.Inaddition,Gigyaprovidesplugins,analytics,best practices, consulting and customer support to ensure clients optimizethesocialperformanceoftheirwebsites.Supportingmorethan250millionuserseachmonth,Gigya’stechnologyisthechoiceofindustryleadersincludingIntuit,TheCoca-ColaCompany,GiantNerdandTheHomeDepot.GigyaisakeyplayerintheSocialCRMmarketwhichGartnerforecaststoreach$6OOMthisyear.

JANRAIN

Janrainoffersretailersausermanagementplatform to connect ecommerce sites to the social networks of their consumers.

Comprisedofthreehostedsoftwaresolutions,theJanrainplatformmakes it easy for retailers to immediately leverage existing credentials of their shoppers for social login and sharing, single sign on across multipleproperties,andprofiledatastorageforincreasedon-siteengagement.Withsupportforupto17socialnetworksandidentityprovidersincludingFacebook,PayPal,Google,TwitterandYahoo,Janrainsolutionsdrivedeeperconsumerrelationships,qualifiedreferraltrafficandwordofmouthmarketing.Deployedonmorethan270,000websites,JanraincustomersincludeindustryleaderssuchasSears,Diesel,Citysearch,UniversalMusicGroup,MTV,Kodak,NPR,NationalGeographicandTribuneInteractive.Formoreinformation,pleasecall1-888-563-3082,orvisitwww.janrain.com.

LIMELIGHT


businessesreachandengageaudiencesonanymobileorInternet-connected device, enabling them to enhance their brand presence, buildstrongercustomerrelationships,optimizetheiradvertising,andmonetizetheirdigitalassets.Formoreinformation,pleasevisithttp://www.limelightnetworks.com or follow us on Twitter at http://www.twitter.com/llnw/.

MYBUYS

MyBuys is the leading provider of personalizedproductrecommendationsfor multi-channel retailers. The company

buildsdeepprofilesbasedoneachindividualshopper’sbehavior,thenusesapatentedportfolioofalgorithmsandreal-timeoptimizationtodeliverthemostrelevantrecommendations.MyBuys’clientsareincreasingaverageordervalueby45%,improvingconversionratesby90%,andboostingoverallonlinerevenue10-30%.Premierretailers—includingWineEnthusiast,ArmaniExchange,Lancôme,SKECHERS,dELiA*sandCostPlus/WorldMarket—partnerwithMyBuystoofferdynamicallymerchandised,personalizedrecommendationsfortheirshoppersonthewebandinallformsofemail.BasedinRedwoodCity,Calif.,MyBuysisaprivatelyheldcompany.www.MyBuys.com

VALUECLICK MEDIA

Twelve years of performance advertising experience and access to the proprietary dataresourcesofValueClick,Inc.make

ValueClickMediathelargestandmostrobustaudiencenetworkofitskind.Directrelationshipswith8,000qualitysitesplusviareal-timebiddingintoexchanges,optimizationtechnology,strictnetworkqualitycontrolsandsuperiorservicemakeValueClickMediathenetwork leading online retailers rely on to reach their performance objectives.ValueClickMediaisadivisionofValueClick,Inc.(NASDAQ:VCLK),oneofthelargestglobalonlinemarketingservicesproviders,offeringcomprehensivesolutionstodelivercustomeracquisitionforadvertisers and revenue for publishers. For more information, visit www.valueclickmedia.com.

About The etail 2011 Main Agenda Panel Discussion Sponsors

RANGE ONLINE MEDIA

RangeOnlineMediaisaleadingsearchand interactive marketing agency that delivers measurable success through

comprehensive, online marketing services, including paid search marketing,searchengineoptimization(SEO),onlinemediaplacementandsocialmedia,strategicplanning,performanceoptimizationandmore.

RangeOnlineMediacurrentlyoffersstrategicleadershipandcampaignmanagementservicestoNeimanMarcus,GapInc.,BassProShops,TheContainerStore,Godiva,Timberland,ColeHaanandmanyothersmart clients.

WewereproudtohavereceivedthehighestaverageclientsatisfactionratinginthepaidsearchindustrybyJupiterResearchforthelastfour consecutive years it was published and were recently awarded witha2009OMMAAwardforonlineadvertisingcreativityinsearch

marketingforColeHaan.In2010,RangeOnlineMediarankedintheAdAgeTop30BestCompaniestoWorkforinMarketing&Media.WeareaniProspectcompanyandamemberoftheAegisfamilyofagencies.

WeareheadquarteredinTexasandhaveofficesinNewYorkandUtah.Pleasevisitourwebsiteatwww.RangeOnlineMedia.com.

About The eTail 2011 Private Workshop & Luncheon Hosts

MAXYMISER

MaxymiseristheleadingglobalproviderofConversionManagementsolutionsincludingcontentoptimization,multivariate

testingandwebsitepersonalization.WehaveofficesinNewYork,London,EdinburghandDusseldorfandaglobalnetworkofpartners.OursolutionshelpbrandssuchasFrenchConnection,HarperCollins,HertzandSony,toanalyze,optimizeanddeliverbetterperformingcontentacrossdigitalchannels.ByworkingwithMaxymiser,marketersare empowered to make smarter decisions and deliver more engaging customer experiences.

OPTAROS

Optaros, an ecommerce solution provider, grows its clients’ online business with the OCentricecommerceSaaSplatformand

customservices.OCentricuniquelyenablesnewecommerceconceptsthatcombineContent,CommerceandCommunity—helpingOptaros’clientsprofitfromthedisruptivechangehappeninginecommercetoday. Optaros serves more than100 clients including Fox, Hearst, Infoworld,Macy’sandRueLaLa.FormoreaboutOptaros,visit www.optaros.com.

SYMANTEC

VeriSignAuthenticationServices,nowpartofSymantecCorp.(NASDAQ:SYMC),provides solutions that allow companies

and consumers to engage in communications and commerce online withconfidence.WithmorethanonemillionwebserversusingourSSLcertificates,aninfrastructurethatprocessesmorethantwobillioncertificatechecksdaily,andalogothatisseenupto250milliontimesaday,theVeriSignsealisthemostrecognizedsymboloftrustontheInternet.

TEALEAF

Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer

behavioranalysis.Tealeaf’sCEMsolutionsincludebothacustomerbehavioranalysissuiteandcustomerserviceoptimizationsuite.Fororganizationsthataremakingcustomerexperienceatoppriority,these solutions provide unprecedented enterprise-wide visibility into everyvisitor’suniqueonlineinteractionsforongoinganalysisandwebsiteoptimization.OnlineexecutivestakeholdersfromebusinessandITtocustomerserviceandcomplianceareleveragingTealeaftobuild a customer experience management competency across the organization.Formoreinformation,visitwww.tealeaf.com.

About The eTail 2011 Premier Exhibitors

BAZAARVOICE

Bazaarvoiceenablestheworld’slargestbrands to capture and amplify the voices of their customers to build sales, bringing

wordofmouthtocommerce.Bazaarvoiceenablesconsumerstoshareratings,reviews,questions,answers,andstoriesaboutproductsandbrandsonclientwebsites.Bazaarvoicehelpsclientsmaximizethestrategic impact of user-generated review content through community management,searchengineoptimization,andsyndicationacrosstheWebandthroughthechannel.

Visitwww.bazaarvoice.comorwww.bazaarblog.com.

BRONTO

BrontoSoftware,aleadingproviderofemail marketing for e-commerce drives resultsformorethan2500organizations

worldwide.Withanaward-winningClientServicesteam,Brontohelpsretailers achieve their sales goals with relevant, successful email marketing campaigns by taking time to understand their business and craft a strategic plan that delivers results. The powerful email marketing platform features advanced segmentation tools, triggered messaging, transactional email, extensive reporting capabilities, an APIforcustomintegrations,andnumerousintegrationswithothere-commerce applications.

Bronto’sintuitive,enterprise-levelsoftwareapplicationdrivesrevenueforcustomerslikeGanderMountain,Etsy,Dean&Deluca,TrekBikes,andTimex.Learnmoreatbronto.comor888-BRONTO-1.

CHANNELADVISOR

ChannelAdvisorisasoftwareproviderthathelps retailers world-wide sell more online through channels such as marketplaces,

paid search and comparison shopping, and with webstores and rich mediasolutions.ChannelAdvisoristheonlycompanythatcalmsthechaos of online selling by enabling retailers to submit one inventory feedtotheChannelAdvisorplatformwhereit’stranslatedtofitthespecificationsofe-commercechannelsanddistributedaccordingly.TherobustreportingcapabilitiesoftheChannelAdvisorplatformallowretailers to track their progress across e-commerce channels to make actionable,performance-baseddecisions.ChannelAdvisor’sindustry-certifiedservicesteamoffersexpertadviceandcustomservicepackages.In2009,ChannelAdvisormanaged$2.6billioninGMVonbehalfofretailersincludingSaks,Dell,Brookstone,GSICommerceand123oftheIR500onlineretailers.ChannelAdvisorisbasedinRTP,NCwithofficesaroundtheworld.www.channeladvisor.com

COMMERCEHUB

CommerceHubistheindustry’sleadingproviderofdropshipfulfillmentandproduct content management for

multi-channeleCommercemerchants.OurONEConnectionPlatformprovidesseamlessintegrationforanyorganization,regardlessofinternal systems or capabilities, to connect to all of its trading partners.

CommerceHubprovidescompletevisibilityandmanagementofsupplier-direct networks, enabling merchants to rapidly expand product offerings, preserve brand identity, and deliver drop ship fulfillmenttotheircustomers,allwithnoinventoryrisk.

CommerceHubistheindustry’sleadingprovideroffulfillmentand integration solutions for retailers and wholesale distribution companies.WithmorethanadecadeofexperienceworkingwithTop25retailers,distributionsupplychainsandawidearrayofmajorbrandname suppliers,

CommerceHubmanagesmorethan$6.5billioningoodsannuallyonbehalfofsuchindustryleadersasCostco,Walmart,QVC,Staples,BestBuy,REDCATS,drugstore.com,Toys“R”Us,HomeDepot,Sears,Walgreens,Belk,Dell,Toshiba,Sanyo,Minolta,GatewayandLittleTikes.

OurONEConnectionPlatformprovides:

• 100%Any-to-ManyIntegration-unifiedsupplychainintegrationandfulfillment

• VirtualWarehousing-dropshipfulfillmentmanagement;eliminating inventory carrying costs and warehousing expenses

• Over6,000dropshipsuppliers,manufacturersandcarriersonthe platform and growing

• Over7,300,000uniqueSKUsrepresentedbyplatformsuppliers

• Over22.3MillionOrdersprocessedin2010

ForinformationontheCommerceHubONEConnectionPlatform,visitwww.commercehub.com.

GSI COMMERCE

GSICommerce®isaglobalproviderofcommerce technologies, consumer-direct fulfillment,customercareservices,and

interactive marketing services.

GSI’smodulartechnologyproductsspanwebsite,webstore,mobilesite and commerce, multichannel order and payment management, customer data management, and business intelligence. These products are offered in an on-demand environment with industry-

leadingelasticscalabilityandhighavailability.ManagementtoolsfromGSIenabledesigners,sitemanagers,anddeveloperstomanagetheoperational aspects of online stores.

GSI’sconsumer-directfulfillmentandcustomercareoperationsbringsignificantscaleandoperationalfootprinttocost-effectivelyserveconsumers at all touch points.

e-DialogandTrueActiontogetherconstituteGSI’sGlobalMarketingServicesdivision.e-Dialog’sadvancede-mailandmultichannelmarketing services provide marketers with direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs and enable them to engage in relevant conversations through e-mail, social, mobile, e-commerce, and point of sale.

INGRAM MICRO

IngramMicroLogisticsoptimizesourpartners’ supply chains with scalable logistics services that reduce costs, create

efficiencies,andexpandbusinessreach.IngramMicroLogisticsenhances service with high levels of order accuracy, on-time shipping, andworld-classlogisticscenters.Wespecializeinmulti-channelsolutions that result in superior customer experience. Our end-to-end supply chain services include: supply chain analysis, warehouse &facilitymanagement,assembly&packaging,fulfillment,ordermanagement,transportation,customerservice,financialservices,information technology and reverse logistics.

LINKSHARE

LinkShareprovidese-commercebusinesses with a wide range of online marketingservicesincludingAffiliate

Marketing,SearchMarketing,andLeadGeneration.AdvertiserscanincreasetheironlinesalesbyleveragingLinkShare’smassiveperformancemarketingnetworkandbenefitfromexpertconsultativeservices and innovative technology.

LinkShareclientsincludeFortune500andotherprominentandemergingcompaniesdoingbusinessonline,includingJ.C.Penney,1-800-Flowers.com,AmericanExpress,andAvonProducts.LinkSharewasfoundedin1996andisheadquarteredinNewYorkCity,withofficesinSanFrancisco,Chicago,Tampa,LondonandTokyo.LinkShareisadivisionofRakuten,Inc.

MARIN SOFTWARE

MarinSoftwareprovidesabrowser-based,enterprise-class paid search management application for advertisers and agencies.

Designedforthosewhoarespendingatleast$100,000monthlyonpaidsearch,MarinSearchMarketer®addressestheworkflow,analysis,andoptimizationneedsforlarge-scaleSEMcampaigns,savingtimeandimprovingfinancialperformance.Over500customerscollectivelymanageinexcessof$1.3billionofannualsearchspendviaMarin’sapplication.

MARKETLIVE

MarketLiveprovideseCommercesoftware, services and expertise designed specificallyformidsizedspecialtyretailers.

OnlyMarketLiveprovidesthefivepillarsofeCommercesuccess:unmatchedeCommerceexpertise,acompleteone-stopsolution,aflexibleon-demandeCommerceplatform,highly-secureandscalablehostingandmanagedserviceforworry-freeIT,andanapproachtodeep business partnerships with retailers that yields optimal success.

MarketLiveeCommercesolutionscomprisetechnologyandbestpracticesthatarebuiltontime-proveneCommerceacumen.MarketLiveretailersareamongthehighest-performingretailsitesintheindustry.Inaddition,anextensiveuniverseofpartnertechnologiesare readily available with pre-built integrations for simple deployment ontheplatform.MarketLivepowersover160retailwebsitesgeneratingapproximately2Billiondollarsinsalesannually.

MAZOOMA

Mazoomaprovidesconsumersandmerchants with a secure and convenient payment channel for online shopping.

Servingthemillionsofconsumerswhocannotorwillnotuseacreditcardonline,including80millionAmericanhouseholdswhoactivelyuseonlinebanking,Mazoomaisawayforconsumerstopayforonline



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purchasesdirectlyfromtheirbankaccounts.Notonlydoconsumersusetheirbankaccountfromatrustedfinancialinstitution,theentiresystem is bank-authenticated so merchants receive instant payment notificationandcanshipordersimmediately.Athalfthecostofcreditcardsandwithsignificantlylowerchargebackrates,MazoomaallowsforanextremelyquickROI.AndbecauseitsAPIislightweight,implementationrequiresminimalITresources.Mazoomacurrentlysupports75percentofallconsumerbankaccountsintheU.S.Formoreinformation,visitwww.mazooma.com.

PM DIGITAL

NamedInternetRetailer’s2010FastestGrowingSEMAgency,PMDigital(www.pmdigital.com)isaleadingdigital

marketingagencyspecializinginsearchenginemarketing,searchengineoptimization,socialmediamarketingandcomparisonshoppingengines.Supportedbyproprietarymediaandmarketingintelligencetools,PMDigitalbuildsbusinessrevenuesandbrandsonlinefor18oftheTop500Retailers,aswellaspremiumbrandnameclientsinthepublishingandnonprofitfields.ClientsincludeTheNorthFace,Spiegel,Wrangler,MarthaStewartLiving,PaulFredrickandNautica,amongothers.BasedinNewYorkCity,PMDigitalhasofficesinSanFrancisco,Indianapolis,Columbia,SC.TofindoutmoreaboutPMDigitalthoughtleadership, go to http://blog.pmdigital.com.

POWERREVIEWS

PowerReviewsistheleadingproviderof social commerce solutions, including customer reviews, to retailers and

brands. The company’s innovative tag-based approach to collecting, organizing,structuringandanalyzinguser-generatedcontentsignificantlyboostsproductsalesandcustomerengagement.PowerReviewsworkswithover1,000retailersandbrandsonover3,500websites,includingStaples,Drugstore.com,Gardener’sSupply,Diapers.com,CallawayandJockey.InadditiontoitsEnterprisesolution,PowerReviewsoffersanon-demandsolutionforsmall-andmedium-sizedbusinessescalledPowerReviewsExpress(powerreviewsexpress.com).PowerReviewsalsooperatesaproductreviewsandrecommendationsiteforconsumers,calledBuzzillions.com(buzzillions.com).

SLI SYSTEMS

SLISystemsisthedeveloperoflearning-based search and navigation technology forcorporateInternetsites,e-commerce

destinationsandconsumerInternetportalsthatSearches,LearnsandImprovestheuserexperience.SLISystems’hostedsitesearchanduser-generatedSEOsolutionsempowerbusinessestoenhancecustomer satisfaction while increasing sales, reducing costs and yieldingvaluablecustomerinformation.Unliketraditionalsearchsoftware,SLISystems’patentedtechnologycontinuously“learns”fromthebehaviorofvisitorsovertimetodelivermorerelevantresults.SLISystemsprovidesimprovedsitesearchresultsforcompanieslikeFTD,JellyBelly,ULTAandhundredsofothere-commerceandcontent-richwebsites.Thecompanyisaprivatelyheldcompany,withofficesinSiliconValley,London,andChristchurch,NewZealand.

About The etail 2011 Premium Exhibitors

AMADESA

Amadesaisthefirstcompanytodeliverasoftware-as-a-service(SaaS)solutionfocused on delivering a dynamic website

ofonethroughpersonalizationandautomatedcontentdelivery.TheAmadesaCustomerExperienceSuite™offersend-to-endtesting,contenttargetingandpersonalizationproductstohelponlinebusinessesmaximizerevenues,enhancecustomerengagement,increaseconversionsandimprovemarketingROI.Learnmoreatwww.

amadesa.com.

BRIGHTCOVE

TheBrightcovesoftware-as-a-serviceonline video platform is the most widely-adopted software for publishing and

distributingprofessionalvideoontheWeb.Theworld’slargestnewsand entertainment media companies and Fortune 1000 enterprises relyonBrightcoveforvideocontentmanagement,videosyndication,

advertisingandanalytics.Brightcoveisavailableinthreeeditions–Express,ProandEnterprise–designedtomeetthevaryingneedsofdifferentorganizations.

CANADAPOST

Looking for a way to grow your business andexpandyourmarket?ConsiderCanadawithover33millionpotential

customers.

AstheCanadianpostaladministrationwecanhelpyoureachthismarket and address the communication and distribution challenges thatsellingandshippingintoCanadamayrepresent.Localknowledgecanbekey….wedelivertoeveryCanadianaddress,uniquelyqualifyingustooffersolutionstothesechallenges.Wecanhelpyouwithacquisition,fulfilmentandretentionsolutions.

LearnaboutCanada,CanadiansandthesolutionsofferedbyCanadaPost,atwww.selltocanadians.comorcontactScottBrunton:(905)688-2615x2001orE-MAIL:[email protected]

DIGITAL RIVER® WORLD PAYMENTS™

DigitalRiver®WorldPayments™isaglobal payment services provider that leadingbrandsine-retail,travel&

entertainment,andonlineservicestrusttoaccelerateprofitabilityand increase customer lifetime value through effective management oftheentirepaymentlifecycle.Inadditiontosupportfor200+localizedpaymentmethods,DigitalRiverWorldPaymentsoffersflexible, revenue-generating payment programs that include checkout optimization,riskmanagement,andadvancedbackofficeservices.Tolearn more, visit www.digitalriverpayments.com

HEILER – The Single Source of the Truth for all Product Data

HeilerSoftwareisaleadingproviderofenterpriseProductInformation

Management(PIM)solutionsfortheRetail/e-TailandDistributionmarkets.PIMhasenteredthemindsofbusinessleadersandisconsidered a top initiative for strategic technology and best practices. Organizationsareenthusiasticallylookingtoproductinformationasa key to cut costs, meet customer demands, enhance marketing andsalesperformance,andfindnewrevenueopportunities.Organizationsmustdealwiththerisingvolumeandcomplexityofproductinformationrelatingtoday-to-dayoperations.PIMsystemshave evolved into a combination of technology and process which far exceed the capabilities of standard product repositories found in ERPandlegacyplatformsandisdesignedtosupportorsupplementservicesforthesesystems.Mostcompanieshaverealizeda12monthreturn on investment enabled by the increase in revenue delivered by reaching new markets with a broader set of products that have complete and accurate information.

IFEELGOODS

Ifeelgoodsmakesonlineretailpromotionsmore effective and less expensive by using relevant virtual goods and currencies,

includingFacebookCredits,fromthemostpopularsocialgamesinplace of traditional promotions such as discounts, coupon codes or giftswithpurchase.IfeelgoodsisthefirstandonlyplatformtoallowretailerstoprovideFacebookCreditsasmarketingincentivesintheirwebstoresusingtheFacebookCreditsAPI.WithIfeelgoods,retailerscan dramatically reduce promotion costs, less expensively engage fansonFacebookanddrivewordofmouthmarketing.Requiringlightintegration,Ifeelgoodsisahostedsolutionthatmanagesretailers’virtual goods promotion offers, redemption and customer service. IfeelgoodsisheadquarteredinMenloPark,California,andhaslocationsinWashington,DC,andParis,France.

KENSHOO

Kenshoo is a global technology platform for managing search marketing and online advertising.TheKenshooEnterprisesuite,

includingKenshooSearchandKenshooSocial,givesadvertisersand agencies the automation, control, and insights needed to make better marketing decisions. The Kenshoo Local suite helps marketing providersmanagethousandsoftargetedcampaignsmoreefficientlyandcost-effectively.TheKenshooQualityManagementapproachdeliversuniquevaluetohundredsofcustomersaroundtheworldincluding6ofthetop10internetretailersintheU.S.Kenshoopowers

brandssuchasSearsZappos,Facebook,LendingTree,JohnLewis,Axciom,andExperianHitwise.KenshoooperatesineverymajorcountryfromnineinternationallocationsandisbackedbySequoiaCapitalandArtsAlliance.www.Kenshoo.com

KONY SOLTUIONS

KonySolutionsenablesFortune500companiestoofferconsumersand employees feature-rich mobile

applications in less time and at lower costs than any other solution availablethroughtheKonyMobileApplicationPlatform™.LeveragingaproprietaryWriteOnce,RunEverywheresingleapplicationdefinition,applicationsaredesignedanddevelopedjustonce,inadevice independent manner, and deployed across multiple channels, includingon-deviceapplications,mobileweb,SMS,webgadgets,desktopapplications,andtablets.Kony’suniqueplatformisproventofuture proof a company’s mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs.

NOVATOR

NovatorE-Commerceisane-commercesolution partner that allows you to take your online business to the next level

through the integration of industry leading professional services, unparalleledhosting&monitoringinfrastructureandourfullfeaturedVirtualRetailer™platform.

Withover17yearsofe-commerceexperience,Novatorsupportssomeofthefinestglobale-commercebusinessesincludingPanasonicNorthAmerica,Brookstone,FTD,AmericanExpress,LionBrandYarn,Lucasfilm,Interflora(UK),ShoppersStopLimited(India),MarvelEntertainmentandmore.

Our client partnership approach extends well beyond a solid platform for your business needs, to that of a full service strategic solution.

PFSWEB

PFSwebprovidescomprehensiveeCommercesolutionsforonlineretailersand multi-channel brands on an scale.

CompaniespartnerwithPFSwebtolaunchnewonlineinitiatives,enhanceorre-platformtheircurrenteCommerceofferingorstreamlinetheirbusiness-to-businessoperations.PFSwebisuniqueintheindustry;offeringtheonlytrueglobalend-to-endeCommercesolution.PFSweb’sEnd2EndeCommerce®solutionprovideseverythingyouneedforacompleteeCommerceexperience.Ourcapabilitiesandexperience allow us to adapt to each client while extending total control,maximumcapabilityandtheultimateleveloffreedom.We’vepartnered with top retailers and brand manufacturers and today supportover40clientsacrossawiderangeofindustriesincluding:Procter&Gamble,LEGOBrandRetail,Carter’s,OshKoshB’Gosh,RootsCanada,SunglassHut,andAAFES.LetuscustomizetherighteCommercesolutionforyouruniquebrandneedsandtogetherwewillgrow your brand to new heights.

PROCLIVITY

ProclivitySystemsdeliversprovenincreasesinrevenueandROIbyprovidingmarketers with the ability to discover

uniqueconsumeraudiencesandforecastwhattheywant,whentheywant it and at what price.

Unlikeold-schoolsystems,wecomputeindividualvaluationsforyourcustomers for every product that you sell. This enables us to uncover hidden buying patterns that others can’t, and to create and deliver targetedoffersthatgetresults.Moreover,wedothisacrossanymarketing channel you want including email, catalog, website and in-store.

WecallthisConsumerValuationMarketing®,andit’sindailyusebythe most results-oriented businesses nationwide.

RICHRELEVANCE

RichRelevanceistheleadingproviderofdynamice-commercepersonalizationfor the world’s largest retailers, including

Wal-Mart,Overstock.comandSears.Foundedandledbythee-commerceexpertwhopioneeredpersonalizationR&DatAmazon.

com,RichRelevancehelpsretailersincreaserevenues(over$1BinattributablesalessinceJune2008)bypoweringrelevantexperiencesthroughout the customer lifecycle and across multiple sales channels. Thecompanystandsapartforitsdedicatedteamofpersonalizationexperts,integratedproductsuite,andaward-winningpersonalizationengine, which enables twice as many consumer touchpoints as the industryaverage.RichRelevanceislocatedinSanFrancisco,withofficesinSeattleandLondon.Formoreinformation,pleasevisitwww.richrelevance.com.

STEELHOUSE MEDIA

SteelHouseprovidesaremarketingplatform with the key features that marketersneed.SteelHouseadvertisers

enjoyfeaturesliketargetingthesegmentsofvisitorsandcustomersdowntoaper-userlevel,datatransparencythatgoesbeyondjustimpressions and clicks, and a model that proves the lift generated so thatyou’renotdoublepayingforconversions.OurGoalisSimple.Driveincremental revenue for your business with pricing based on the actual performance of your advertising campaigns.

TRANLSATIONS.COM

Astheworld’sleadingprovideroftechnology-enabled language and business solutions, Translations.com offers

afullrangeoflocalizationservicesandtechnologytoolstosupportour retail and e-commerce clients, including translation, website localization,internationalsearchengineoptimization,copyadaptation,andmore.Inaddition,weofferamodularsetofnext-generationsoftwareapplications,includingourrevolutionaryGlobalLink™OneLink technology, which enables clients to create and deploy multilingualwebsiteswithvirtuallynoITinvolvementinaslittleas30days.Designedfromthegrounduptohandleeventhemostcomplexwebsites,GlobalLinkOneLinkisfullycompatiblewiththedynamicsitestructureofonlineretailande-commercewebsites.Withover60clientservicelocationson5continentsand24/7clientserviceandproduction capabilities, Translations.com will provide the solutions you need on time and on budget. To learn more, visit us at www.translations.com.

About The etail 2011 Lanyard Sponsor

LIMELIGHT


businessesreachandengageaudiencesonanymobileorInternet-connected device, enabling them to enhance their brand presence, buildstrongercustomerrelationships,optimizetheiradvertising,andmonetizetheirdigitalassets.Formoreinformation,pleasevisit http://www.limelightnetworks.com or follow us on Twitter at http://www.twitter.com/llnw/.

About The etail 2011 Badge Sponsor

PM DIGITAL

NamedInternetRetailer’s2010FastestGrowingSEMAgency,PMDigital (www.pmdigital.com)isaleadingdigital

marketingagencyspecializinginsearchenginemarketing,searchengineoptimization,socialmediamarketingandcomparisonshoppingengines.Supportedbyproprietarymediaandmarketingintelligencetools,PMDigitalbuildsbusinessrevenuesandbrandsonlinefor18oftheTop500Retailers,aswellaspremiumbrandnameclientsinthepublishingandnonprofitfields.ClientsincludeTheNorthFace,Spiegel,Wrangler,MarthaStewartLiving,PaulFredrickandNautica,amongothers.BasedinNewYorkCity,PMDigitalhasofficesinSanFrancisco,Indianapolis,Columbia,SC.TofindoutmoreaboutPMDigitalthoughtleadership, go to http://blog.pmdigital.com.

About The etail 2011 Gala Reception Sponsor

FEDEX

FedExprovidescustomersandbusinessesworldwidewithabroadportfoliooftransportation,e-commerceandbusinessservices.Weoffer integrated business applications through operating companies competing collectively and managed collaboratively, under the respectedFedExbrand.Consistentlyrankedamongtheworld’smostadmiredandtrustedemployers,FedExinspiresitsmorethan275,000employees and contractors to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

FedExisledbyFedExCorporation,whichprovidesstrategicdirectionand consolidated reporting for the operating companies that compete collectivelyundertheFedExnameworldwide:FedExExpress,FedExGround,FedExFreight,FedExOffice,FedExCustomCritical,FedExTradeNetworks,FedExSupplyChainandFedExServices

About The etail 2011 Demo Station Sponsor

TELEFORMIX, LLC

Teleformix,LLCisaleadingdeveloperofcustomized,fully-brandedloyaltyandaffinitysolutions.Teleformix’ssolutions

drive revenue and engender customer loyalty by allowing companies totargetrewardsthatarespecifictotheircustomers,withoutinvesting in a huge infrastructure or contingent liability. Teleformix seamlessly integrates with our clients, allowing us to leverage existing infrastructures, while still providing the scalability to successfully manage millions of memberships across numerous industries, spanningfinancialservices,retailsalesandmore.Teleformixhasserviced the direct marketing, clubs and services and loyalty industry sinceinception.TeleformixisaPCIDSSLevel1ServiceProvider,isSAS70Type1certifiedandmaintainsvigilantformalongoinginternalaudits to assure that our clients’ data is maintained according to the highest safety and security standards.

Brands:IntegratedLoyaltyPlatform.CustomerLoyaltyCenter,CustomerRetentionCenterandmore…

About the eTail 2011 Media PartnersOfficial Media Partners:

TargetMarketingisthedirectmarketer’spartner, providing strategies and solutions forprofitabledirectmarketing.TargetMarketingdeliverstheanswersthathelpdirect marketing professionals market

moresuccessfullyandprofitably.Throughcasestudies,bestpractices,trendanalysis,tipsandtechniques,andinterviewswithexperts,TargetMarketingcoverschannel/dataintegration,prospecting,customerretention,operationsinfrastructure,contactoptimizationandmore.

RetailOnlineIntegration:TheRetailer’sGuidetoCross-ChannelSuccess.ThisTargetMarketingGroupmonthlypublication,biweeklye-letter(TheROIreport)andwebsite

(Retailonlineintegration.com)focusesonstrategiesandtacticsaroundhelping retailers integrate their retail sales channels - print/catalog, transactional websites, mobile and brick-and-mortar retail. The publication offers user-friendly features, departments, columns, case studies and more. www.retailonlineintegration.com

eM+Cisanonlineportal(emarketingandcommerce.com)thatoffersextensive coverage of every facet of e-markeitng and e-commerce. Through our webinars, virtual tradeshows, an active

websiteandoure-letters—eM+CWeeklyandAllAbouteMail—weprovide actionable, strategic information designed to help marketers reach more people and serve them better, market more effectively, and increaserevenue—allonline.Specificeditorialcoverageareasincludesearchenginemarketingandoptimization;e-mailmarketing;e-commerce;mobile,videoandaffiliatemarketing;webanalytics;socialnetworking;behavioraltargeting;andweboptimizationandanalytics. www.emarketingandcommerce.com

Media Partners:Formorethan20-yearsJackMyersMediaBusinessReporthasprovidedindustry-leading trends and forecasts on advertising and marketing spending. Our weekly subscriber-only service, which is

underwritten by many of the media industry’s leading companies, includes exclusive industry insights and commentary to support day-to-daybusinessdecision-making.Subscribersreceiveexclusivereportsonmediaorganizationsandprofilesofearlystagecompanies,including proprietary industry-leading research on the perceptions of advertising executives toward media company value and media sales organizationperformance.SubscriberstoJackMyersMediaBusinessReportalsounderwritethefreeMediaBizBloggers.comthought-leadership blog platform for industry professional and JackMyersThinkTank.com.

IntegratedSolutionsForRetailersmagazinehelpsretailexecutivesmakeinformed decisions about technology and operations solutions for all of their sales channels.Themagazineprovidesinsight

onhowretailerscanachievecriticalbusinessobjectivesbyintegratingleading-edge solutions across the retail enterprise.

RetailSolutionsOnlineisthepremiersourcing site for the retail, hospitality and foodserviceindustries.Useoursupplierdirectory, product showcase, and offline search service to expedite your discovery

of new products and services. Our goal is to help buyers, like you, identify and select suppliers.

MarketingSherpa,Inc.isaresearchfirmpublishingCase

Studies,benchmarkdata,andhow-toinformationreadbymorethan173,000

advertising,marketingandPRprofessionalseveryweek.PraisedbyTheEconomist,HarvardBusinessSchool’sWorkingKnowledgeSite,andEntrepreneur.com,MarketingSherpaisdistinguishedbyofferingpractical, resultsbased marketing information researched and written by a staff of in-house reporters.

• 400+CaseStudieslibrary

• AnnualBuyer’sGuidesforfivemarketingservices

• AnnualBenchmarkGuidesfeaturingprimaryresearchand“bestof” secondary research

• Eightweeklynewsletters

• AnnualSummitsincludingMarketingSherpa’sB-to-B

LeadGenerationSummitandContentBiz’sSellingSubscriptionstoInternetContentSummit.Formoreinformation,visittheaward-winning sit

Multi-ChannelMerchantprovidessuperiorintelligence on print, online, and crosschannelintegration;newsandbenchmarkresearch;listanddatastrategies;andinsightsonretailandB2B.It

helpsyouIntegrateacrosschannelsandmakeyourbusinessstreamlinedandintelligent;Sellproductsandcrossmarketeffectivelyacrosschannels;andDeliveranexperiencethatcreatesloyalcustomersandgenerateslong-term,tangiblevalue.Multi-ChannelMerchantprovidesinformationthewayyoudobusiness-acrossmultiplechannels.Utilizeourentirefranchisetogettheinsightsyouneed,includingourprintmagazine,e-newsletters,conferences,Websites,Webinarsandmore.Visitwww.multichannelmerchant.com to learn more.

ChiefMarketerReportisaweeklye-newsletterthatprovidesinsightsand perspectives for high-level marketing executives who need to cut throughtheclutter.Culledfromthebestinmarketingnews,intelligenceandexpertopinionsandthenabsorbed,summarized,andorganizedforeasyaccessandaquickread-itoffersthebestinsightsandhighlightsimportant news in a practical, no-nonsense style. Subscribeatwww.chiefmarketer.com

SEMPO(SearchEngineMarketingProfessionalOrganization)-anonprofitassociation with hundreds of members globally - works to increase awareness and promote the value of search engine



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Tuesday, February 22nd4.30pm An eTail Exclusive! BRAND NEW FOR 2011: Retailer Peer Networking

Workshops And Exclusive Networking Opportunity For Retailers Only! These workshops serve as an opportunity to come together with your retail peers in an intimate environment, to promote problem-solving and networking. Sign up today at www.etail2011.com. Spaces are limited for each workshop! Segmented by company size and annual online revenues, select the most appropriate workshop for your company. Each workshop is hosted by a retailer, with focused “hot topics” in areas such as mobile, social, international and channel attribution. Don’t miss your opportunity to get in on the power-packed networking! Workshop A: 100 Million Plus In Online Revenues Workshop B: 25 To 100 Million In Online Revenues Workshop C: Below 25 Million In Online RevenuesFor detailed information on Workshop hosts, please visit www.eTail2011.com.

5.30pm Commencement of eTail 2011 Registration & Opening Cocktail PartyAt the end of an action-packed Summit, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities at this premier welcome cocktail reception, held on the Veranda of the JW Desert Ridge.

Wednesday, February 23rd1.40pm Concurrent Retailer-Only Networking Sessions!

Invitation-Only Workshop And Private Lunch Hosted by & Invitation-Only Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! It is designed as a brainstorming and networking workshop for CMOs, SVPs of EVPs of retail exclusively. This session is limited to 20 participants and is a Retailer-Only activity. Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected].

5.30pm eTail Official Reception For All Attendees: A Night At The MoviesAfter a long day full of knowledge sharing with industry leaders, join your fellow retailers as eTail brings the magic of the movies to you! You’ll be transported to the set of some of your all time favorite movies. Traveldowntheyellowbrickroad,getyourdrinkshakennotstirred,haveteawiththemadhatter…andmuchmore…Get your movie ticket stamped at each of the movies sets for your chance to qualify for amazing prizes at the end of the evening!

The first sponsors are:

To become involved as a sponsor of the reception, call Chet Silverman at 646-200-7478 or email Chet at [email protected]

Thursday, February 24th1.45pm Concurrent Retailer-Only Networking Sessions!

Interactive Workshop And Private Lunch Hosted by & Invitation-Only Workshop And Private Lunch Hosted by This Invitation-Only, high-level networking opportunity is exclusive for eTail 2011! Designed as a brainstorming and networking workshop, these sessions are limited to 20 participants and is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this session. Visit www.eTail2011.com for updates on participants! If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at [email protected].

4.40pm Wine & Cheese Reception For All Attendees, Inside The Solution Zone End your day in a calm atmosphere with your retail colleagues.

5.15pm Retailer-Only Think Tanks Enjoy quality one on one time with eTail retail speakers in this Retailer-Only roundtable session. With TEN DIFFERENT TABLES, each with a different retail host, tackle the hottest topics impacting retail today- including social media, mobile commerce, international, online video, and many more. Build new relationships with fellow retail executives in this special partnering networking session. One-on-one networking and relationship building with your peers in a vendor-free zone!! For detailed information on Roundtable hosts and table themes, please visit www.eTail2011.com.

Table 1: How Is Social Media And UGC Changing The Way We Market To Our Consumers On And Off Our Site

Moderator: Helen Stauffer, Director, eComm Merchandising, Eddie Bauer

Table 2: Video Commerce In Today’s Retail Environment Jason Kang,

VP Marketing, Zazzle.com

Table 3: Segmentation and Personalization Kevin Metz,

Director eCommerce, Ulta Beauty

Table 4: Online Marketing: Investment Optimization And Multi-Channel Impact Angela Caltagirone,

VP eMarketing and eMail Marketing, Williams-Sonoma Inc. For updates on retail moderators, please visit www.etail2011.com

marketing worldwide.

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RetailWiremembershipisfreetoallqualifiedretailindustryprofessionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section ofretailchannelsandthecompaniesthatsupplythem.RetailWireissupported via sponsorships by leading retail suppliers and service organizations.

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eTail 2011 Special Events And Interactive Networking: Attend brand new networking activities and cocktail receptions each and every day of the event

Yes! I’ll attend eTail West 2011. I am a: Qualified RetailerOther

Register me for: Two Day Conference (February 23-24)Three Day Conference (Two day main conference and 1 focus day)Four Day Conference (Two day main conference and 2 focus days)

See page 3 for pricing/packages.

Payments Methods: Check enclosed for ____ payable in U.S. $ to WBR EFT or WIRE TRANSFER PAYMENT DETAILS:

JPMorgan Chase, 401 Madison Ave NY NY 10017 Tel: 732-750-3662, Acct Name: Penton Learning Systems LLC (Wire Account) Routing # 021000021, Acct# 957-097239 Reference event code 10701.00 when registering

Charge to my: AMEX Visa MasterCard Diners Club

Card # Sum of Exp Date:

Cardholder’s Name Signature

Four Easy Ways To Register:

Call: 1.646.200.7530

Online: www.eTail2011.com

Email: [email protected]

Fax: this form to 646-200-7535

Please visit our website www.etail2011.com

Attention Mailroom: If undeliverable to addressee, this time sensitive information should be forwarded to the VP of Marketing

Register Today! Call 646-200-7530 or 888-482-6012

Email: [email protected] Web: www.eTail2011.com

JW Marriott Desert SpringsPalm Desert, California

February 22 – 25, 2011www.etail2011.com

WBR

535 Fifth Avenue 8th Floor

New York, NY

10017

Delegate Details: Please photocopy this form for additional registrations.(Mr./Ms./Dr.)First Name Last Name Title Deptember Organization Address City State Zip Phone ( ) Fax ( ) E-Mail

Registration Contact

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