Et webtrends engage presentation

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Transcript of Et webtrends engage presentation

MARKETING (R)EVOLUTION

Relevancy = Success

Intelligent Targeting

Smart Templates

Automation = £$€

Real Time Changing Strategy

Advanced Segmentation based on:

• Personalisation

• Country

• Multiple Language

Segments are used to create highly relevant, ROI producing emails

Targeted & Relevant Emails

Email is not the sole

e-communication point:

• Mobile email

• SMS

• Landing pages (web)

• Social Forward

Now and the Future

Volcanic ash picture

Eyjafjallajökull

• Icelandair used CoTweet to communicate with

customers during volcanic eruption

• Multi-Channel strategy during volcanic crisis included:

• Comprehensive, frequent updates updates via Twitter

• News landing page publicised through Twitter

• Conscious decision to send less email communication

• Refrain from utilising other social networks

A Change of Strategy

#AshTag

Inspired by leading marketers Fueling Our Product Vision

Challenges Today

Interactive Marketing Hub

Don’t Forget to…

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