ET Media Corporate Profile 2013-14 (1)

8/12/2019 ET Media Corporate Profile 2013-14 (1)

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www.etlabs.in

Corporate Brochure2013-14

Analytics Driven

Digital MarketingSolutions



www.etlabs.in

“ Traditional advertising will continue in its role as

brand builder but it will have to do it with a lower

budget. Some percentage of every advertising

budget will have to move into digital and social

media marketing. This may conceivably be even

50 perce nt in five or more years.”

-

Philip Kotler



www.etlabs.in

ET Media labs is the new-age digital media company offering DigitalMarketing solutions to businesses, start- ups and SME’s. The companyhas been started with the mission to develop best-in-class technology& analytics powered solutions to help businesses leverage full

potential of online media through well-scaled & well-targeted digitalmarketing solutions.

A successful digital marketing campaign, whether executed through arich media campaign, social games, mobile applications, websites ororiginal content, requires four key skill sets – creative, technology,analytics & communication strategy. We are one of the very fewagencies with all these skills in-house within the core team.

At ET Media labs, we analyze your needs rationally; design anddevelop cutting-edge sites that are tailored to suit your businessrequirements; and market your products & services via differentmedia channels.

All our endeavours are meant to provide reliable results to the clients.We confirm to the international quality standards at all the stages ofdevelopment & design.



www.etlabs.in

Mission

Analytics is what differentiate winners from losers in today’s world,

and we thrive to achieve success using exactly that ingredient.

Our Objective is to set and oversee the delivery of a credible industry

standard for digital audience measurement. That means quantifying

audiences in terms of people, not browsers or machines.

ET media ’s governance structure involves all sides of the industry, to

ensure that our services meet client’s collective needs fully and fairly.

“Brands are what people

say about you when you

are not in the room, and

that room has gotten

extremely big and

extremely digital”

In 5-10 years, the value (in media) will be in the companies who can growudiences, not in those who control content." –Vinod Khosla



www.etlabs.in

Success Stories All of the current innovationand thinking in marketing ishappening through various

Digital channels. At a time ofuncertainty in the globaleconomy, now is the time todevelop a skill set in a field thatis truly recession proof. Few ofour milestones have helped ourclient’s achieve the same.

Start Up

SME

Enterprises

• Helped a US based E-commerce start-up bywharton alumni to lower their cost peracquisition by 60 percent while increasingthe lead generation velocity by more than

five times. one pre- launch campaignheloed them get more than 10,000registrations .

• Built the online presence of a reputededucational group and helped themreconnect with their alumni spread all acrossthe globe using precise targetting methodand referral applications.

• Helped an online baby products retail brandto increase the engagement index of their

facebook page by 10 percent.• Helped a multinational FMCG brand launchtheir TVC over digital media and helped them

reach a scale of 15 million unique users.• Managed digital marketing for a reputedhealthcare brand with a clear objective ofdriving footfall to their health centers andhospitals, over 500 footfalls delivered so farand counting.

• Played a key role in driving online sales of aEurope based Insurance company using socialmedia.

Because the people who are crazy enough to think they can change theworld,are the ones who do "- STEVE JOBS



www.etlabs.in

Our ServicesWith proven methodology, and experienced service experts workingaround the clock; our deliverables based services approach ensures

you’ll be up and running as quickly as possible, with tangible resultsand marketing success to follow. Our services includes the following..

Social M edia M arketing

A good social media campaign is like "word of mouth" on steroids. It has now become an indispensable part of every marketing strategy on the internet. We bet you already created a social profile for your business. But is it good enoughto promote your business?We believe that all social media efforts should directly add value to our client’s

business offerings. Social Media are among the most critical customer touch out points for most businesses.

Our ANALYTICS, THE BEST IN INDUSTRY, will precisely identify thesocial media sites that work best for our clients and implement best possiblestrategies for success. The following table suggests the total digital populationacross PC, mobile and tablet in India, which is about to reach . Still looking fora more apt reason??



www.etlabs.in

Search engine marketing

Good ranking in search engines for related keyword is the lifeline of any onlinecampaign. PPC or SEO, we follow the best industry practices to make sure youget the best out of it. With our search engine optimization we increase yourvisibility and help your customer find you and be on top of their search results.

The PPC success code is the right combination of keywords, ad-copy, targetingoptions, landing page creative, offers, tracking technology and reportingmethodology. It’s important to have an agency that knows how to put theseelements to work. Thats where we come in. With 44.7 million people surfingthe internet/ month in one country, it becomes difficult to effectively target and

optimize the consumers.But we make sure brands meet consumers when are where they need them byusing our

Cross channel expertise Management of PPC bid levels based on conversion rates Advanced analytics and Home grown technologies

Below are the trends in breakup of online ad market among various ad types.

Total media spend in Indian market in the year 2012-13 was around 2260crores, which grew by around 54% since the last year.



www.etlabs.in

Online M edia Buying

You believe what you see! Let us help you display your brand across all

relevant websites and social media platforms through our best advertisingstrategy and glue your customers to your brand. Google is algorithmic. But itdoesn’t drive commerce. It drives people to the commerce. It’s still up to the

brand to make it happen. We bring the insight and creativity of a marketer,which means we’ll deliver far more value.

For media buying to help you hit your sales target, you need to evaluate a widerange of factors including station formats, pricing rates, demographics, and

psychographics relating to your product or service and your advertising goals.

This is why you need an expert to do the job properly. We have the best in- house technology to optimize the client’s budget toget the most for every rupee spent. We execute media buying afterevaluating what media will deliver the most targeted traffic to a client’smessage.

We use special backtrack mechanism to help you make smarter decisionsrelated to online media buying and optimize your online advertisementspend. We assure to provide better ROI using advanced analytics. Themeasurement metrics are CPA and CLV.

We can develop specific mobile apps and integrate it with the entirecampaign.

M obile M arketing

Say hello to the world of marketing with our mobile marketing strategy. Theusefulness and importance of mobile is beyond comprehension. In three yearstotal no. of webpage viewed per day on mobile will be more than that viewed ondesktop. A well designed mobile website is a must for ev ery business. We’re

past QR codes. Apps and web sites can detect location and deliver content basedon that data. This year, smart phones will become devices we rarely use as

phones. Instead, they’ll be our mobile control panel. Reports say that number of people surfing the internet using mobiles in India is set to touch 164.8 million by 2015. India is presently the world’s second largest mobile market afterChina.



www.etlabs.in

The figure below suggests the seasonal variation in total category audiences andmobile only users across various sectors. So let us explore this ever increasingaudience to help you introduce this strategy into your business to see profits likenever before.

Corporate BloggingGo one entire year without saying “content marketing.” Instead, return to theassumption that content is marketing. Make a clear message and valuableinformation the guiding principle of any campaign. We help you give a voice toyour company. We will help you conceptualize, design and deliver your contentonline in best possible way.

And More

Apart from the above five services, we also provide e-commerce solutions, youtube videos, flash websites, mobile applications, corporate identity and designweb 2.0 websites for our clients.

There is nothing more genuine than breaking away from the chorus toarn the sound of your own voice." – P O Bronson



www.etlabs.in

How we do it..From an initial focus on our client’ssales objectives, we move up the

purchase funnel into creatingengagement and awareness for the

brand which is driven by powerfulcreative and content that thrivesacross all digital media

We Merge technology withcreativity to help brands make thathappen, and drive sales in the

process.

We are a performance drivenmarketing agency. We are dedicatedto Omni-channel commerce, so weare always combining advertisement

driven technology solutions withmedia that reach consumers at anyand all points of the sales cycle.

Engagement

Awareness

Client's sales Objective

Below are the list of ad-networks and publishers we work with -



www.etlabs.in

How we do it

Operations-

Develop and execute a comprehensive social media strategy focused on

high quality content that engages and grows our social media audience Managing all group PPC activity, setting up, optimizing to high ROI

targets, measuring and analysing results to continually optimize thecampaigns.

Direct the creative development of social based applications and othercreative efforts working closely with the creative department throughwriting effective creative briefs and being able to communicate thecreative needs to the team.

Regular business/ marketing reporting and communicating performance

and status to various stake holders. Co-ordinate with internal teams such as marketing, sales, customerservice and IT to understand their unique goals, objectives and challengesand ensure alignment with the digital strategy.

Create and distribute reports for all existing social sites, using webanalytics tools like Google analytics and Facebook insights to informorganic promotional development and user segmentation.

Keeping a close eye on website performance and continually looking forways to improve conversion.



www.etlabs.in

A successful digital marketingcampaign, whether executed througha rich media campaign, socialgames, mobile applications,websites or original content, requiresfour key skill sets – creatives,technology, analytics &communication strategy.

With our strategies in place, and ourstrong focus, we have grownmanifolds in our short tenure ofdelivering services. Some of ourachievements and recognitions arelisted here.



www.etlabs.in

Registered Office: Edulution Technologies,

Technical Business Incubator,MCIIE, Department of Chemical Engg,

IIT BHU, Varanasi-221005Corporate Office:

Edulution Technologies,167 A, Opposite Select City Walk,Malviya Nagar, New Delhi-110017

Contact: Mob: +91 8587884587

+91 9410117000

ET Media Corporate Profile 2013-14 (1)

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