ESU 11: An Introduction to Social Media: Why this is important for urologists
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Transcript of ESU 11: An Introduction to Social Media: Why this is important for urologists
ESU 11: An Introduction to Social Media: Why this is
important for urologists
James CattoEditor in Chief
European Urology
1. Digital environment: Website
1. Digital environment: Website
@StacyLoeb
1. Digital environment: Website
• Launched Jan 2014• Full rebuild• New search functionality• Social media incorporated• New functions coming in
mid 2014• Reactive design for
laptops/tablets/phones
Reactive design
1. Digital environment: Website
1. Digital environment: Digital issue• Default format: 2014• Problems with release:
– Delay & backlog– Now resolved
• Problems with circulation:– Emails into spam– Now embedded in website– New server created to
solve and send from @eu.com
• Little feedback
1. Digital environment: Digital issue• Default format: 2014• Problems with release:
– Delay & backlog– Now resolved
• Problems with circulation:– Emails into spam– Now embedded in website– New server created to
solve and send from @eu.com
• Little feedback
Cathy image of digi issue please
1. Digital environment: Digital issue
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11,000 Copies emailed
40-45% opened
1. Digital environment: Digital issue
1. Digital environment: Social media
• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.
• Highest KLOUT factor of our peers
• Highest Social Authority factor of our peers
• Facebook:• >4,500 ‘friends’• 1,334 added in 2013
1. Digital environment: Social media
• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.
• Highest KLOUT factor of our peers
• Highest Social Authority factor of our peers
• • >3,000 followers• 1,000 added in 2013
1. Digital environment: Social media
• Present in all environments: Twitter/Facebook/Google +/Linkedin etc.
• Highest KLOUT factor of our peers
• Highest Social Authority factor of our peers
• KLOUT: “Score of social media activity and authority”
• Jump to 58 at launch of social media campaign (December 2013)
• Now highest in our field/amongst our peers
1. Digital environment: app
iTunes April 2014
iPad
1. Digital environment: app
Manuscripts & content
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