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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1112734 Filing date: 02/06/2021 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91236453 Party Defendant Walgreen Co. Correspondence Address TAMARA A MILLER LEYDIG VOIT & MAYER LTD TWO PRUDENTIAL PLAZA SUITE 4900, 180 N STETSON AVE CHICAGO, IL 60601-6731 UNITED STATES Primary Email: [email protected] Secondary Email(s): [email protected], [email protected], lschae- [email protected], [email protected] 312-616-5600 Submission Testimony For Defendant Filer's Name Tamara A. Miller Filer's email [email protected], [email protected] Signature /Tamara A. Miller/ Date 02/06/2021 Attachments Notice of Filing Testimony - Crystal Fouchard - PUBLIC redacted.pdf(1420165 bytes ) CrystalFouchard Exhibits PUBLIC.pdf(4282707 bytes )

Transcript of ESTTA Tracking number: ESTTA1112734 02/06/2021

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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov

ESTTA Tracking number: ESTTA1112734

Filing date: 02/06/2021

IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Proceeding 91236453

Party DefendantWalgreen Co.

CorrespondenceAddress

TAMARA A MILLERLEYDIG VOIT & MAYER LTDTWO PRUDENTIAL PLAZA SUITE 4900, 180 N STETSON AVECHICAGO, IL 60601-6731UNITED STATESPrimary Email: [email protected] Email(s): [email protected], [email protected], [email protected], [email protected]

Submission Testimony For Defendant

Filer's Name Tamara A. Miller

Filer's email [email protected], [email protected]

Signature /Tamara A. Miller/

Date 02/06/2021

Attachments Notice of Filing Testimony - Crystal Fouchard - PUBLIC redacted.pdf(1420165bytes )CrystalFouchard Exhibits PUBLIC.pdf(4282707 bytes )

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1

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE

BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

SPECIALTY PHARMACY MANAGEMENT, LLC, )

)

Opposer, ) Opposition No.: 91236453

) Serial No. 87/353,224

v. )

)

WALGREEN CO., )

)

Applicant. )

APPLICANT’S NOTICE OF FILING TESTIMONY

OF CRYSTAL FOUCHARD (REDACTED)

In accordance with TBMP § 703.01 and 37 CFR § 2.125(a), Applicant Walgreen Co.

(“Walgreens”) hereby notes its filing of the testimony deposition of Crystal Fouchard with

corresponding exhibits. Pursuant to the Protective Order in place and 37 CFR § 2.126(c),

portions of the testimony transcript and some exhibits are deemed Confidential, Highly

Confidential, or Trade Secret / Commercially Sensitive. Thus, they have been redacted and shall

be submitted under separate cover and identified as “CONFIDENTIAL” via the ESTTA system.

Respectfully submitted,

Date: February 6, 2021 /Tamara A. Miller/

Tamara A. Miller

Laura M. Schaefer

LEYDIG, VOIT & MAYER, LTD.

Two Prudential Plaza, Suite 4900

180 N. Stetson Ave.

Chicago, Illinois 60601-6731

(312) 616-5600

[email protected]

[email protected]

Attorneys for Applicant

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2

CERTIFICATE OF SERVICE

I hereby certify that on February 6, 2021 a copy of this APPLICANT’S NOTICE OF

FILING TESTIMONY OF CRYSTAL FOUCHARD (REDACTED), the testimony deposition

transcript, the signature page and errata sheet, and accompanying exhibits were served on

counsel for Opposer via email, by agreement, to:

Ellen S. Simpson

Simpson & Simpson PLLC

5555 Main Street

Williamsville, NY 14221

United States

[email protected]

[email protected]

/Laura M. Schaefer/

Applicant notes that the testimony transcript of Crystal Fouchard and corresponding

exhibits were previously served on Opposer’s counsel pursuant to TBMP § 703.01(m) on

February 6, 2020. Further, pursuant to the Protective Order, the signature page, errata sheet, and

confidentiality designations were served on Opposer’s counsel on March 9, 2020.

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1 THE UNITED STATES PATENT AND TRADEMARK OFFICE

2 BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

3 SPECIALTY PHARMACY

4 MANAGEMENT, Opposition No

5 Opposer, 91236453

6 vs. Serial No.

7 WALGREEN CO., 87/353,224

8 Applicant

9 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

10

11

12 TESTIMONY OF

13 CRYSTAL FOUCHARD

14

15

16 January 10, 2020

17 9:38 a.m.

18

19 180 North Stetson Avenue, Suite 4900

20 Chicago, Illinois

21

22 Stenographically Reported By:

23 Deanna Amore - CRR, RPR, CSR - 084-003999

24

25

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1 APPEARANCES OF COUNSEL

2

On Behalf of the Opposer, SPECIALTY PHARMACY

3 MANAGEMENT:

4 SIMPSON & SIMPSON

MS. ELLEN SWARTZ SIMPSON

5 5555 Main Street

Williamsville, New York 14221-5430

6 (716) 626-1564

[email protected]

7 - and -

LAW OFFICES OF LARRY KERMAN

8 MR. LARRY KERMAN

2645 Sheridan Drive

9 Tonawanda, New York 14150

(716) 834-9445

10 [email protected]

11 On Behalf of the Applicant, WALGREEN CO.:

12 LEYDIG, VOIT & MAYER, LTD.

MS. TAMARA A. MILLER

13 MS. LAURA M. SCHAEFER

Two Prudential Plaza

14 180 North Stetson Avenue

Suite 4900

15 Chicago, Illinois 60601-6731

(312) 616-5600

16 [email protected]

[email protected]

17

18

19 * * * * *

20

21

22

23

24

25

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1 I N D E X

2 WITNESS EXAMINATION

3 CRYSTAL FOUCHARD

4 EXAMINATION BY MS. MILLER 6

5 CROSS-EXAMINATION BY MR. KERMAN 85

6 REDIRECT EXAMINATION BY MS. MILLER 185

7 RECROSS-EXAMINATION BY MR. KERMAN 186

8 RE-REDIRECT BY MS. MILLER 189

9 EXHIBITS

10 Applicant's Notice of Deposition 15

11 Trial Testimony for Crystal

12 Exhibit 66 Fouchard

13 Applicant's Walgreens FY18 Provider 16

14 Trial Media Plan; W000927-938

15 Exhibit 67

16 Applicant's Corsearch Search Report 31

17 Trial Alliance Rx; W001828-2214

18 Exhibit 68

19 Applicant's Marketing Channel 36

20 Trial Financial Spend

21 Exhibit 69 FY14-FY18; W003012

22 Applicant's A snapshot of the print 60

23 Trial roto program; W003064

24 Exhibit 70

25

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1 EXHIBITS

2 NUMBER DESCRIPTION PAGE

3 Applicant's 7-8-2018-7-14-2018 64

4 Trial Walgreens Circular;

5 Exhibit 71 W002307

6 Applicant's LinkedIn Walgreens 66

7 Trial Printout

8 Exhibit 72

9 Applicant's YouTube Walgreens 67

10 Trial Printout

11 Exhibit 73

12 Applicant's Walgreens Pinterest Page 68

13 Trial

14 Exhibit 74

15 Applicant's Walgreens Instagram Page 70

16 Trial

17 Exhibit 75

18 Applicant's Walgreens Facebook Page 71

19 Trial Exhibit

20 76

21 Applicant's walgreens.com Printout 72

22 Trial

23 Exhibit 77

24

25

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1 EXHIBITS

2 NUMBER DESCRIPTION PAGE

3 Applicant's 5.16.2018 Email Re: 75

4 Trial Awareness Numbers;

5 Exhibit 78 W002762

6 Applicant's 6.15.2018 Walgreens FY17 77

7 Trial Brand Tracking Q're

8 Exhibit 79 Outline; W003277-3299

9 EXHIBITS PREVIOUSLY MARKED PAGE FIRST REFERRED TO

10 Applicant's Trial Exhibit 20 117

11 Applicant's Trial Exhibit 21 27

12

13

14

15

16

17

18

19

20

21

22

23

24

25

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1 (Whereupon, the witness was

2 duly sworn.)

3 MS. MILLER: Tamara Miller, on behalf of the

4 Applicant, Walgreen Co.

5 MS. SCHAEFER: Laura Schaefer, on behalf of the

6 Applicant, Walgreen Co.

7 MR. KERMAN: Larry Kerman, on behalf of

8 Opposer, Specialty Pharmacy Management, LLC.

9 MS. SIMPSON: Ellen Simpson, am on behalf of

10 Opposer, Specialty Pharmacy Management, doing

11 business as Reliance Rx.

12 CRYSTAL FOUCHARD,

13 called as a witness herein, having been first duly

14 sworn, was examined and testified as follows:

15 EXAMINATION

16 BY MS. MILLER:

17 Q. Good morning, Ms. Fouchard. Thank you for

18 being with us today. Let's start with some

19 questions about your education.

20 Did you go to college?

21 A. I did.

22 Q. Where did you go?

23 A. I went to undergrad at the University of

24 Michigan.

25 Q. Did you receive a degree?

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1 A. I did.

2 Q. What was the degree?

3 A. Got my bachelor of business

4 administration.

5 Q. What year did you receive that degree?

6 A. 1991.

7 Q. And past your bachelor's degree, did you

8 seek any more education?

9 A. I did.

10 Q. What was that?

11 A. I got my MBA from Duke University, the

12 Fuqua School of Business.

13 Q. When was that?

14 A. 1999.

15 Q. And after college or your MBA, did you

16 have any -- what was your first job?

17 A. After undergrad, my first job was with

18 Kraft.

19 Q. What did you do for Kraft?

20 A. I was in marketing research.

21 Q. And what were your duties in that role?

22 A. I was focused on the natural cheese

23 business and was working with the brand marketing

24 team on consumer research related to either custom

25 research needs or syndicated research.

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1 Q. And when did you get that job?

2 A. 1991.

3 Q. And how long did you have that job?

4 A. Until 1993.

5 Q. After leaving Kraft, did you have any

6 other jobs that were marketing related?

7 A. Yes. After my MBA I went to work at

8 McNeil Consumer Products, which is part of

9 Johnson & Johnson.

10 Q. And what was your title there?

11 A. I began as an associate marketing manager.

12 Q. And approximately what year was that?

13 A. 1999.

14 Q. And you said associate marketing manager?

15 A. Yes.

16 Q. And in that role, what were your

17 responsibilities?

18 A. In that role I was working on the Tylenol

19 brand, was working with, actually, retail partners,

20 including Walgreens, on how the brand would show up

21 in store, things like displays and signage.

22 Q. And how long did you have that position?

23 A. That particular position was probably two

24 years.

25 Q. And what did you do after that?

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1 A. I became a marketing manager and,

2 ultimately, a group product director.

3 Q. Okay. So you started there in 1999?

4 A. Yes.

5 Q. So approximately what year did you become

6 a marketing manager?

7 A. I would say approximately 2001.

8 Q. And what were your duties in that role?

9 A. I worked on various brands. I worked on

10 the Pepcid brand and then also began working on the

11 Children's Tylenol and Children's Motrin brands,

12 various responsibilities, depending on the brand

13 and the business need at the time, developing

14 advertising, different types of print or TV

15 advertising, new product development, working with

16 the R&D folks on different types of new products,

17 Children's Tylenol Meltaways, as an example.

18 Q. How long were you a marketing manager?

19 2001 until when approximately?

20 A. 2005 maybe.

21 Q. And what did you do next?

22 A. Then I became a group product director.

23 Again, different responsibilities. Working on some

24 enterprise initiatives like SKU rationalization,

25 trying to maximize our assortment to generate the

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1 greatest number of sales at the most efficient

2 SKUs -- with the most efficient number of SKUs.

3 Worked on an acquisition of Pfizer consumer

4 products where we acquired brands like Zyrtec.

5 Q. And did you have any marketing-related

6 responsibilities as the group products director?

7 A. Yeah. All of those were within the scope

8 of marketing as it was defined within McNeil.

9 Q. And how long were you a group products

10 director?

11 A. Until 2008.

12 Q. And then what did you do?

13 A. Then I took a place and was not working

14 for a couple of years until I began with Walgreens.

15 Q. When did you start with Walgreens?

16 A. December 28, 2010.

17 Q. And when you started with Walgreens, what

18 was your title?

19 A. Marketing director.

20 Q. And what were your duties in that role?

21 A. In that role I was focused on supporting

22 our retail health and wellness business, which are

23 categories like pain, cough/cold, vitamins. Again,

24 various marketing-related initiatives, anything in

25 terms of consumer communication, which runs the

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1 gamut from in-store signage to print ads to radio

2 ads, TV ads.

3 Q. And are you still a marketing director at

4 Walgreens?

5 A. I am not. I'm a senior director.

6 Q. Okay. So after you became a marketing

7 director, did you become a senior director next?

8 A. Yes.

9 Q. And when was that?

10 A. It was about two and a half years ago, I'd

11 say.

12 Q. And what are you the senior director of?

13 A. Right now my focus is on our pharmacy and

14 health businesses. So that includes immunizations;

15 chronic conditions, including specialty pharmacy

16 conditions that we support direct to consumer; HIV;

17 and oncology; also pain; diabetes; our adherence

18 efforts to try and help our patients stay adherent

19 to their medication; and most recently, it includes

20 responsibility for Med D and market access consumer

21 marketing.

22 Q. You mentioned specialty pharmacy that's

23 offered direct to consumers. Can you explain what

24 you mean by that?

25 A. Sure.

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1 My portion of the marketing organization

2 is focused on direct-to-consumer marketing, and

3 there are certain businesses and conditions that we

4 talk about as specialty pharmacy that we support

5 direct to consumers. So we would -- and those

6 include, specifically for my team, oncology and

7 HIV. So we develop marketing campaigns and tactics

8 to support those businesses on HIV. For example,

9 we have National HIV Testing Day and a partnership

10 with Kaiser Family Foundation where we offer free

11 HIV testing in our stores. That's just one

12 example. We also do print advertising and other

13 types of marketing.

14 For oncology, we have a myriad of efforts.

15 We launched a new program called "Feel More Like

16 You," which is a service offered in our stores

17 where pharmacists and consultants have been

18 specially trained to help cancer patients with the

19 side effects of their treatment. So we help

20 consumers become aware of that service and

21 encourage them to take advantage of it.

22 Those are just examples.

23 Q. And specialty pharmaceuticals that you

24 offer direct to consumer, how would a consumer go

25 about obtaining those drugs?

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1 A. Sure.

2 There are multiple ways.

3 So we have specialty at retail, so where

4 those pharmaceuticals, in some case, are available

5 in our retail stores.

6 We also have what we call our local

7 community pharmacies, which may be a stand-alone

8 pharmacy, or it may be a pharmacy on-site at a

9 hospital or a health system where they offer

10 specialized services specifically for specialty

11 pharmacy patients.

12 Those prescriptions could also be

13 available via mail.

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8 Q. Have you heard of AllianceRx

9 Walgreens Prime?

10 A. I have.

11 Q. What is that?

12 A. AllianceRx Walgreens Prime is a joint

13 venture between Walgreens and Prime -- it's now a

14 new company -- to support specialty pharmacy.

15 Q. And how, if you know, is AllianceRx

16 Walgreens Prime different than the specialty

17 pharmacy that you offer direct to consumers?

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23 (Whereupon, Applicant's Trial

24 Exhibit 66 was marked for

25 identification.)

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1 BY MS. MILLER:

2 Q. The court reporter has handed you what's

3 been marked Applicant's Trial Exhibit 66.

4 Do you have an understanding of what this

5 document is?

6 A. I see it's a notice of testimony

7 deposition.

8 Q. And do you understand you are here today

9 to testify on behalf of Walgreen Co. in the matter

10 shown at the top?

11 A. Yes.

12 (Whereupon, Applicant's Trial

13 Exhibit 67 was marked for

14 identification.)

15 BY MS. MILLER:

16 Q. The court reporter has handed you what's

17 been marked Applicant's Trial Exhibit 67, entitled

18 "FY18 Provider Media Plan."

19 Do you see that?

20 A. I do.

21 Q. There is a name under the title, Rick

22 Serlin. Do you know who Rick Serlin is?

23 A. I do.

24 He's part of our provider marketing team.

25 Q. When you say "our," do you mean Walgreens?

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1 A. Walgreens, yes.

2 Q. And do you know whether Rick helped

3 support the AllianceRx Walgreens Prime brand?

4 A. Yes, he does.

5 Q. And are you familiar with this type of

6 document?

7 A. I am familiar with this type of document,

8 yes.

9 Q. And what is this type of document in your

10 business?

11 A. So we put together a marketing plan. So

12 this type of document would be representative of

13 any key inputs that would be relevant for

14 developing a plan and then give examples of

15 different types of channels that are going to be

16 used and the marketing support of the initiative.

17 Q. And does the marketing team at Walgreens

18 regularly put together these types of media plans?

19 A. Yes. We do that in partnership with our

20 media agency, but this is a type of document that

21 we would do in conjunction with our agency partners

22 generally.

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24 Q. Ms. Fouchard, were you involved in the

25 selection of AllianceRx Walgreens Prime as the

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1 trademark?

2 A. Yes.

3 Q. And what was your involvement?

4 A. I was asked to help kind of facilitate

5 internally within Walgreens and also working with

6 Prime on the review and recommendation of the

7 trademark.

8 Q. Do you recall about when in time you

9 became involved?

10 A. I became involved towards the end of

11 October.

12 Q. Of what year?

13 A. Oh, 2016.

14 Q. Okay. Can you -- you have two stacks of

15 exhibits in front of you. The one on the left is

16 the applicant's exhibits. Can you find Exhibit 21

17 in that stack?

18 MR. KERMAN: Give me a chance to find it too,

19 please. Thanks.

20 Okay. Thank you for waiting.

21 BY MS. MILLER:

22 Q. Have you seen this document before?

23 A. I have.

24 Q. What is this document?

25 A. It's an email.

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1 Q. And looking at the top, were you a

2 recipient of the email at the top here?

3 A. I was.

4 Q. And what was this email about?

5 A. This was about the naming for the

6 Walgreens Prime joint venture.

7 Q. And who sent you the email?

8 A. David Barber.

9 Q. Who is David Barber?

10 A. He was my manager at the time.

11 Q. Did he also work in marketing?

12 A. He did.

13 Q. Why did David send you this email string

14 below?

15 MR. KERMAN: Object to the form.

16 THE WITNESS: James, Jim -- I call him

17 Jim -- Oconor forwarded the or sent this email to

18 David and others looking for a resource to help

19 lead the effort to gain resolution on the name for

20 Walgreens Prime joint venture. David sent it to me

21 at that time without any context, but subsequently,

22 based on our conversation, that person to help lead

23 and facilitate was me.

24 Q. And who are the people -- well, did you

25 work with -- you said "facilitate." Did you

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1 facilitate a process or other people?

2 MR. KERMAN: Object to the form.

3 THE WITNESS: Yes. As I said, I worked

4 internally within Walgreens and then also with

5 Cameron Olig on the Prime side to consider

6 different name options and put forth a

7 recommendation.

8 BY MS. MILLER:

9 Q. And do you know, when you became involved

10 with the selection of the mark "AllianceRx

11 Walgreens Prime" whether at that point -- do you

12 have an understanding of where in the selection

13 process people were before you became involved?

14 A. I had visibility to other names that had

15 been considered. There was a document from one of

16 Prime's agencies, Martin Williams, that reflected

17 different names within that document.

18 When I became involved, there was momentum

19 towards AllianceRx and Walgreens.

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5 (Whereupon, Applicant's Trial

6 Exhibit 68 was marked for

7 identification.)

8 BY MS. MILLER:

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10 BY MS. MILLER:

11 Q. And at some point after the legal review

12 happened, was a final decision made as to what mark

13 to go with?

14 A. Yes.

15 Q. What was that?

16 A. Initially, it was "AllianceRx Walgreens +

17 Prime."

18 Q. You said "initially." Why did you start

19 your answer with initially?

20 A. We subsequently modified to remove the

21 plus sign and the mark was AllianceRx

22 Walgreens Prime.

23 Q. Do you know why the plus sign was removed?

24 A. We were still doing different

25 considerations and reviews internally and with

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1 Prime during the course of the trademark search and

2 subsequent to that. So it was a call made to -- to

3 remove the plus sign for simplicity.

4 Q. Do you know why AllianceRx Walgreens Prime

5 was ultimately selected as the mark?

6 A. There were a number of factors.

7 So wanting to include both Walgreens and

8 Prime, given the equity that both of those marks

9 and brands bring to the different stakeholders that

10 are involved in this new company.

11 AllianceRx was related to -- one

12 consideration was that we -- Walgreens' parent

13 company is Walgreens Boots Alliance. So having the

14 word "Alliance" as part of our parent company

15 connects to that.

16 Also, the reference of Alliance -- or

17 Walgreens with Alliance, strategic partnerships are

18 very important. Alliance represents that idea of

19 partnership and also represents the idea of the

20 partnership with Walgreens and Prime.

21 Q. Do you know how long the mark "Walgreens"

22 has been in use?

23 A. Since 1901.

24 Q. And what has the mark "Walgreens" been

25 used for since 1901?

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1 A. It's on our physical store assets. So

2 it's on the exterior of our stores, on other

3 exterior assets we have, reader boards, what we

4 call monument signs. It's on the interior of our

5 stores and different assets like signage, our

6 circular, our savings book. It's on walgreens.com.

7 It's within our mobile app.

8 It's used on our marketing materials,

9 direct-to-consumer marketing, provider marketing,

10 payor marketing. So that could be examples all the

11 way from print ads to digital to TV, radio,

12 et cetera.

13 Q. And, generally speaking, what goods or

14 services does Walgreens offer under the Walgreens

15 mark?

16 A. We have our pharmacy services, including

17 prescriptions, information, advice. We have all of

18 our retail products in health and wellness

19 categories. As I mentioned, like pain, cough,

20 cold, vitamins; within beauty, personal care, so

21 cosmetics, shampoo; within consumables, nuts,

22 candy.

23 The mark itself is on our health and

24 wellness products. So we have products within the

25 store and sold online that are Walgreens-branded

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1 products.

2 We have photo services. They are also

3 under Walgreens.

4 Q. What would be included in health and

5 wellness products?

6 A. It's a big range. So I mentioned, like,

7 pain, cough, cold, vitamins. We have like GI,

8 gastrointestinal, things like heartburn relief. We

9 have testing supplies. We have things like blood

10 pressure monitors, glucose monitors. We have

11 within -- some types of oral clear. We have all

12 sorts of categories there.

13 (Whereupon, Applicant's Trial

14 Exhibit 69 was marked for

15 identification.)

16 BY MS. MILLER:

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4 Q. Looking at the top row, under "Marketing

5 Channel," the first item is "Roto/IVC." Can you

6 tell us what that means, if you know?

7 A. Roto, or we sometimes also say our

8 circular, is the weekly printed and also online

9 version of all of the offers that we have within

10 our stores. Actually, not all of the offers but

11 the highlight of the offers that we have within our

12 stores. IVC, I don't know what the initials stand

13 for. We also refer to that as our savings book.

14 That's what it says on the cover. So that's also

15 available in our store. It's a printed book that

16 has coupons. That's usually a monthly document.

17 Q. What are the ways in which someone could

18 obtain a roto?

19 A. A roto, our weekly circular, is available

20 in newspapers. It's also available in our stores.

21 You can access it on walgreens.com. You can also

22 access it on our Walgreens app.

23 Q. And do you know how many stores the roto

24 is sent to each week?

25 A. The roto shows up in almost all of our

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1 stores each week.

2 Q. And how many is that?

3 A. Almost 9,000.

4 Q. And the next item, "Online Display

5 (Digital & Programming)," can you tell us what that

6 is?

7 A. Online displays are -- those are generally

8 banner ads.

9 Programming, that's a particular type of

10 activation within digital displays, but they are

11 basically banner ads.

12 Q. And then skipping down to "Agency Fees,"

13 what is meant by that?

14 A. "Agency Fees," so those are fees that we

15 pay to third parties -- for example, I mentioned

16 WPP earlier -- to help us with the, for example,

17 development of creative or putting the circular

18 together, those types of things.

19 Q. And the next one, "Paid Search," what does

20 that mean?

21 A. "Paid Search." So that is if you are on

22 Google or Bing or other search engines and are

23 searching for something, we put dollars behind

24 making sure that Walgreens shows up in relevant

25 searches. So that would be an example of "Paid

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1 Search."

2 Q. And "Signage," what would be meant by

3 that?

4 A. "Signage," we usually use that to refer to

5 in-store signage. So that could be front door

6 poster. We have posters in our pharmacy waiting

7 room. Sometimes we have counter mats on the front

8 of store pharmacy counter, so those types of

9 signage.

10 Q. And would the signage bear the mark

11 "Walgreens"?

12 A. Yes.

13 Q. "Online Video," what would that mean?

14 A. "Online Video," basically what it's

15 representing. So a video that shows up on

16 something like YouTube. So, for example, if you

17 are looking for a video on YouTube, oftentimes you

18 have to watch a six-second ad before that video.

19 That would be an example of an online video where

20 we pay to have our marketing message included.

21 Q. Would the mark "Walgreens" be included?

22 A. Yes.

23 Q. Okay. And going back to the roto and IVCs

24 at the top, is the mark "Walgreens" on those

25 materials?

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1 A. It is.

2 Q. And the online displays that you

3 mentioned, would the mark "Walgreens" appear in

4 those?

5 A. Yes, it would generally appear in those.

6 Q. And would the mark "Walgreens" appear in

7 any TV or radio that you do?

8 A. Yes.

9 Q. And after online videos, the next one is

10 "Production." What would that include?

11 A. "Production" is the cost to develop a TV

12 spot or a print ad or a digital ad, you know, to

13 develop the marketing materials for these channels.

14 Q. And "Ad Tags," what are those?

15 A. "Ad Tags" are what you see at shelf

16 associated with a specific product, so generally

17 used to highlight that that product is on sale. So

18 you'll see the ad tag kind of being applied right

19 below the product at the shelf.

20 Q. Is the mark "Walgreens" on ad tags?

21 A. I am not sure.

22 Q. And direct mail, what would be included?

23 A. Direct mail is when we send out -- it

24 could be a letter. It could be a postcard.

25 Basically, something that goes through the mail

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1 direct to a customer or a patient with a message

2 from Walgreens.

3 Q. And would the name "Walgreens" be on it?

4 A. Yes.

5 Q. And what is "Paid Social"?

6 A. "Paid Social" is representing different

7 types of social channels, like Facebook, Instagram,

8 Twitter, Pinterest. So different types of social

9 channels where we would pay to have a placement, so

10 to show up in a relevant audience's news or feed on

11 Facebook, for example.

12 Q. And would the mark "Walgreens" be included

13 in such ads?

14 A. Yes.

15 Q. And "Magazine," I think we all know what

16 magazines are.

17 Would Walgreens include the mark

18 "Walgreens" in any magazine ad it might do?

19 A. Yes.

20 Q. And what does "Affiliates" mean?

21 A. "Affiliates" are third parties, like

22 RetailMeNot. Like they are different third parties

23 who are like accumulators of -- maybe it's coupons

24 or in some cases they offer, like, points to people

25 who use them. But, basically, it's having

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1 Walgreens show up in those third-party accumulator

2 searches. Like if somebody is using RetailMeNot,

3 having Walgreens show up as part of an option

4 within that.

5 Q. Does Walgreens use the name "Walgreens" on

6 its coupons?

7 A. On its coupons, like, within that example?

8 Q. Yes.

9 A. Yes.

10 Q. "Mobile Display"?

11 A. "Mobile Display" is having a marketing

12 communication, advertisement, show up on your

13 mobile phone.

14 Q. And would the mark "Walgreens" be used in

15 such mobile displays?

16 A. Generally, sometimes we use the corner W

17 because mobile ads are really, really tiny but...

18 Q. And what is "One Times Square"?

19 A. One Times Square is a billboard that we

20 have in Times Square in New York.

21 Q. Is the mark "Walgreens" on it, if you

22 know?

23 A. We place advertisements on it. Like, for

24 example, a video and the mark "Walgreens" would be

25 on -- would be on those advertisements. We also

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1 have a store in that building.

2 Q. In Times Square?

3 A. Yes.

4 Q. And what is "Partnerships/Cause

5 Marketing"?

6 A. That is a bucket that includes things like

7 our Red Nose Day partnership, which is a

8 partnership with the charity that Walgreens is a

9 part of. So Red Nose Day, ME to WE. We also have

10 partnerships with non-profit organizations, Home

11 and Family Foundation, as I mentioned earlier;

12 Kaiser Family Foundation; Susan G. Komen. So these

13 are different partnerships that we are working with

14 a third party to market together.

15 Q. What is Red Nose Day?

16 A. Red Nose Day is an event in partnership

17 with Comic Relief and also NBC. So there is a

18 one-day event that's a fundraiser event, but then

19 there is, you know, weeks' long efforts through

20 NBC.

21 There will be different integrations on

22 different NBC properties like Kelly Clarkson. Then

23 we also carry red noses in store. It's a

24 fundraiser. So if you buy a red nose, then a

25 donation is made to the charity partner.

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1 And then we also have our vendor -- our

2 supplier partners participate in donations to

3 Red Nose Day, and as a result of that, they get

4 display space in store. So you'll see

5 Red Nose Day, for example, in the center aisle or

6 on display.

7 Q. What is meant by "Email"?

8 A. "Email" is sending an email to either a

9 broad audience or a targeted audience with a

10 relevant message.

11 Q. And would the mark "Walgreens" be used in

12 email?

13 A. Yes.

14 Q. And what would "Marketing Materials"

15 include?

16 A. That's a pretty general bucket. So that

17 may include something like a brochure that we

18 print, so collateral that's used either in store or

19 out of store.

20 Q. Would the mark "Walgreens" appear on

21 brochures?

22 A. Yes.

23 Q. What is "Streaming Audio"?

24 A. "Streaming Audio" are channels like

25 Pandora. So rather than listening to terrestrial

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1 radio, you can listen to streaming audio, and we

2 would place a name within those streaming audio

3 channels.

4 Q. An audio ad?

5 A. An audio ad, yes.

6 Q. Would you include the mark "Walgreens" in

7 such ads?

8 MR. KERMAN: Object to the form.

9 THE WITNESS: You would verbally hear the name

10 Walgreens. Some of the partners also have a

11 digital component associated with them, and so you

12 might also see a visual ad, like, on your mobile

13 phone, for example, which would also have the

14 Walgreens mark.

15 Q. Can you explain "Mobile App Downloads"?

16 A. "Mobile App Downloads." So we have a

17 Walgreens mobile app, and in some cases, we pay

18 third parties to incentivize the download of the

19 mobile app.

20 Q. How do third parties go about

21 incentivizing the download of the app?

22 A. It could be we are advertising on, like, a

23 different site to give people visibility that we

24 have the Walgreens mobile app.

25 Q. And what is "Run of Press

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1 (ROP)/PFP/Parade"? What does that mean?

2 A. So "Parade" is an insert that's in some

3 Sunday papers. So if we placed an ad within

4 Parade, that's what that would represent.

5 "PFP," I don't know what the acronym

6 means. In addition, to the section of the

7 newspaper where it's got a focus on coupons, you

8 can put a freestanding insert, almost like a --

9 your own separate page highlighting Walgreens'

10 messaging, so that's a PFP.

11 "ROP" stands for run of press.

12 Q. What does "run of press" mean?

13 A. Sometimes we use that to reference

14 newspaper ads.

15 Q. And what would "Research" include?

16 A. "Research" could include a lot of

17 different types of research. So customer research

18 for my area of focus, research for consumers. It

19 could be focus groups. It could be an online

20 survey.

21 Q. Going back to the "Run of

22 Press/PFP/Parade," in those types of

23 advertisements, would the mark "Walgreens" be

24 included?

25 A. Yes.

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1 Q. Do you know what "Content" is?

2 A. "Content" is another general term, but we

3 do partner with third parties to develop content.

4 So, for example, WebMD might develop specific

5 articles related to a category or a consumer need

6 that Walgreens is sponsoring.

7 We could have a third parties develop,

8 like, an infographic, a graphical representation of

9 content bringing a study or other materials to life

10 in a way that consumers are going to understand and

11 respond to it.

12 Q. Okay. And would the mark "Walgreens" be

13 included in such content?

14 A. Yeah. Like I said, in some cases we would

15 be a sponsor of the content, and it would say

16 "Sponsored By Walgreens."

17 Q. And what is "Out of Home"?

18 A. "Out of Home" is usually referring to

19 billboards. So it might be a sign on a bus station

20 or it could be a billboard that you see on the

21 highway.

22 Q. And would the mark "Walgreens" be included

23 in such -- out of home -- advertisements?

24 A. Yes.

25 Q. What is "SEO"?

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1 A. "SEO" stands for search engine

2 optimization.

3 So within search, you have two different

4 dynamics: One being if somebody is searching

5 something that you want your brand to show up high

6 on that search. Another is to incentivize clicks.

7 So getting people to click on the search ad to take

8 you to, for example, our website to purchase a

9 product or to get more information. So search

10 engine optimization helps with, like, the

11 algorithms of optimizing Walgreens' exposure and

12 subsequent, then, action by the consumer.

13 Q. "In-Store Print"?

14 A. "In-Store Print," I'm not exactly sure.

15 I don't use that term. I know our stores have the

16 ability to print some things in store themselves.

17 That usually shows up on the store expenses as

18 opposed to being represented within this type of

19 document. So I'm not exactly sure what that

20 represents.

21 Q. And what about "Remarketing"? What does

22 that mean?

23 A. "Remarketing" is relatively new for us

24 from a technology standpoint. So having the

25 ability to understand if somebody has seen a

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1 digital ad and then serve them up with a subsequent

2 marketing messaging, perhaps, in another channel,

3 like sending them an email.

4 Q. Would the Walgreens mark "Walgreens" be

5 included?

6 A. Generally, yes.

7 Q. And "AARP Royalties," can you explain what

8 that is, and why it is in this report?

9 A. Sure.

10 We have a partnership with AARP.

11 Walgreens advertises within a lot of AARP vehicles.

12 They have different newsletters or magazines, and

13 then we also have an effort to try and connect AARP

14 members to become Balance Rewards members. So we

15 show AARP members the benefit of joining Walgreens

16 Balance Rewards, and they get an additional

17 discount for doing so.

18 Q. What is Balance Rewards?

19 A. Balance Rewards is Walgreens' loyalty

20 program. So if you are a Balance Rewards member,

21 you get access to the discounts on products. You

22 also get points for different types of promotions.

23 Q. Do Balance Reward members get any sort of

24 tool to use at checkout to show they are in the

25 rewards program?

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1 A. There are -- you can get a Balance Reward

2 card. You can also access the benefit by typing in

3 your phone number at the PIN pad at checkout.

4 Q. Do you know whether the "Walgreens" mark

5 appears on the Balance Rewards card?

6 A. I don't think it does.

7 Q. How many Balance Rewards members are

8 there, if you know?

9 A. We have over 100 million Balance Rewards

10 members. In my personal experience, I think the

11 latest number of active members, meaning that

12 they've used the card more than once in a 52-week

13 period, is 80 million.

14 Q. And what's "Internal Distribution"?

15 A. I'm not sure what that is referring to.

16 Q. "Public Relations"?

17 A. "Public Relations," again, there is a wide

18 range within that headline. So those are things

19 like -- associated with press releases; could be

20 associated with financials, like earnings calls;

21 could be associated with a specific program, like

22 when we launched the "Feel More Like You" program,

23 we had press releases associated with that.

24 It could be an event, something where we

25 host an event and have media and other parties

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1 attend where we talk about and promote the event

2 from their forum.

3 Q. And "Digital Roto/Shop Local," what does

4 that mean?

5 A. So our roto is available online. So Roto

6 and Shoplocal is a third party who, I think, helps

7 with the formatting and giving access to kind of

8 the digital functionality. So I think those are

9 the expenses associated with giving consumers

10 access to our roto online.

11 Q. Does your online roto contain the mark

12 "Walgreens"?

13 A. It does.

14 Q. And what is "Brand Influencer"?

15 A. "Brand Influencer" would be a third party

16 that we contract with to kind of talk about

17 Walgreens from -- again, from their platform. So

18 it could be somebody who has a lot of Instagram

19 followers or other types of followers on Facebook,

20 and they're talking about Walgreens from their

21 perspective to their followers.

22 Q. "Website," would that be walgreens.com, or

23 do you know?

24 A. I'm not certain.

25 Q. "Paid Content/Integrations," what does

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1 that mean?

2 A. That's similar to some of the examples

3 that I gave for "Content" above. So integration is

4 the example that I used where the Walgreens shows

5 up on, like, within Kelly Clarkson's show or other

6 types of integrations within a different program

7 where it's not like, first and foremost, marketing

8 led -- I'm sorry -- Walgreens led, but Walgreens is

9 showing up within other content.

10 Q. And "Promo Tools/IT Capabilities," do you

11 know what that is?

12 A. I'm not certain.

13 Q. What about "Coupons/Promotional Ad"?

14 A. It looks like it's an offset. I am not

15 exactly sure.

16 Q. And for some of the rows, there is blanks

17 in the column. For example, "Online Video" for

18 fiscal year '14 actual, there is nothing listed.

19 Do you know why that would be?

20 A. In that case I would assume that -- online

21 video is a newer technology. So we probably didn't

22 have -- we didn't activate in that channel in FY14

23 and began in FY15.

24 Q. And looking at "Streaming Audio" in fiscal

25 year 2014, there is nothing listed. Why would that

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1 be?

2 A. I think that's the same example of it

3 being a newer technology and Walgreens not being

4 active in that channel until more recently.

5 Q. Okay. Would the same be true for "Mobile

6 APP Downloads" or not?

7 A. Related. We developed the mobile app --

8 I don't know exactly when we developed it, but at

9 the end it's relatively new, and trying to promote

10 for downloads would have happened more recently.

11 Q. And what about for "Research"? There is

12 blanks in 2014 and '15.

13 A. So "Research," I think there has been

14 different ways of representing research within

15 Walgreens' accounting. So it may be that research

16 was in a different bucket in those earlier years,

17 within a separate insight bucket, for example, and

18 then with a desire to try and get the costs more

19 closely associated with the kind of end result,

20 bringing the research associated with marketing

21 into the marketing budget.

22 Q. And what about "Content," why would there

23 be blanks in 2014 and '15?

24 A. Content is a newer area of focus for us.

25 So we put more emphasis in that recently.

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1 Q. And then I'll skip "In-Store Print," since

2 you testified you don't really know what that is.

3 What about "Remarketing"?

4 A. "Remarketing" is, again, something that is

5 a newer technology for Walgreens. So something

6 that we began looking at and utilizing more

7 recently.

8 Q. And how about "Relations"? Why would

9 there be blanks for all years until 2018?

10 A. That may be an example like insights -- or

11 "Research" where there was a separate budget for

12 public relations and, again, in the desire to have

13 costs associated with marketing be reflected in the

14 marketing budget, that that was included within the

15 marketing view.

16 Q. And what would be the situation for

17 "Digital Roto/Shop Local"?

18 There is blanks in 2014 and '15.

19 A. I think we didn't offer the digital

20 version in this kind of really digitally dynamic

21 format until more recently.

22 Q. And "Brand Influencer," there is nothing

23 listed until fiscal 2018. Do you know why?

24 A. I think we may have pulled that out as a

25 distinct category more recently. Again, that's an

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1 area of more recent focus for us.

2 Q. And does Walgreens have brand influencers?

3 A. We don't have, like, a company

4 spokesperson, but we use brand influencers on

5 different types of campaigns. So within a Summer

6 Sun campaign, we had influencers, who were kind of

7 in the beauty and health space, who -- we had

8 generated content.

9 An example is they had their picture taken

10 with a UV camera to see kind of the hidden sun

11 damage, and then they used that photo to talk about

12 protecting their skin, and there are some

13 protection products available at Walgreens, for

14 example.

15 Q. And then "Website," do you know why fiscal

16 year 2016 would be blank in Walgreens' records?

17 A. I don't.

18 Q. And "Paid Content/Integrations," do you

19 know why those columns would be blank in 2014 and

20 2015?

21 A. I think just like the "Content"

22 discussion, a newer area of focus for us.

23 Q. And "Promo Tools/IT Capabilities," do you

24 know why 2016, '17 and '18 are blank?

25 A. I'm not familiar with that line.

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1 Q. You said you weren't sure about

2 "Coupons/Promotional Ads" either?

3 A. Right.

4 Q. Correct.

5 MS. MILLER: Let's take a five-minute break.

6 (A short break was taken.)

7 BY MS. MILLER:

8 Q. Ms. Fouchard, you mentioned, when we just

9 went through the last exhibit, one of the items was

10 TV. What kind of TV advertising does Walgreens do?

11 A. We have mass TV throughout the year. So,

12 for example, we have TV spots on flu shots and

13 Med D. Last year we had TV spots on summer skin.

14 So it's generally mass advertising to a broad

15 audience.

16 Q. And when you say "broad audience," what

17 does that mean?

18 A. Nationally, like showing up on network and

19 cable programming.

20 Q. Med D, what is that in reference to?

21 A. That's Medicare Part D, talking about

22 prescription co-pays.

23 Q. You have television advertisements that

24 address that?

25 A. Yes.

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1 Q. Okay. Do you know approximately how many

2 television commercials Walgreens might do in a

3 year?

4 A. I would say probably about eight different

5 messages. There might be different versions of

6 those, a 15-second spot versus a 30-second spot.

7 So I would say about eight different messages.

8 Q. About eight per year?

9 A. Per year.

10 Q. And you mentioned -- I think when you were

11 talking about Red Nose Day, but correct me if I'm

12 wrong -- a partnership with NBC. What is that

13 partnership?

14 A. So NBC is another partner within the

15 Red Nose Day initiative. So on Red Nose Day, which

16 is in May, they have a broadcast, almost like a

17 telethon fund-raising with different programming

18 associated with that. And then, in addition, you

19 know, for a week leading up to the actual day, they

20 have different integrations with either television

21 shows or celebrities that they have partnerships

22 with.

23 So last year, I believe it was

24 Julia Roberts going with Bear Stearns on some type

25 of adventure and talking about her experience. So

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1 we've been doing it for years. There is different

2 types of NBC and celebrity integrations either in

3 that programming or with celebrities they have

4 access to.

5 Q. And in those integrations, is the mark

6 "Walgreens" ever used, if you know?

7 A. Yes.

8 Q. In what ways?

9 A. Generally, there is a reference about

10 Walgreens being a partner and that the red noses

11 are available at Walgreens to purchase to generate

12 funding for the charity.

13 Q. Are the red noses available for purchase

14 anywhere else other than Walgreens?

15 A. They are not.

16 (Whereupon, Applicant's Trial

17 Exhibit 70 was marked for

18 identification.)

19 BY MS. MILLER:

20 Q. The court reporter has handed you what's

21 been marked Applicant's Trial Exhibit 70.

22 Do you have an understanding of what this

23 document is?

24 A. Yes.

25 Q. What is this?

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1 A. This is representing our print roto, which

2 is the circular that highlights a subset of our

3 offers.

4 Q. Okay. And --

5 MR. KERMAN: Can we just clarify? I don't know

6 if you referred to 70 or I misheard and wrote 70.

7 Is it 70? Did I do this wrong? I have this chart

8 as 68. Is the chart 69?

9 THE WITNESS: Are you asking me?

10 MR. KERMAN: Yes.

11 Off the record.

12 (Discussion off the record.)

13 BY MS. MILLER:

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3 (Whereupon, Applicant's Trial

4 Exhibit 71 was marked for

5 identification.)

6 BY MS. MILLER:

7 Q. The court reporter has handed you what's

8 been marked Applicant's Trial Exhibit 71.

9 Do you know what this document is?

10 A. This looks like a front page of our

11 circular.

12 Q. And the circular is equivalent to roto, as

13 you testified earlier?

14 A. Yes.

15 Q. What is the purpose of a roto or circular?

16 A. It is to communicate to consumers what

17 promotions are available at Walgreens that week.

18 Q. Okay. And do you see on the front page

19 the mark "Walgreens" in its red script at the

20 bottom?

21 A. I do.

22 Q. Do you know -- is that always used on the

23 front page, the logo?

24 A. To my knowledge, it is always used.

25 Q. If you turn to W-2317.

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1 MR. KERMAN: Can you repeat the page, please?

2 MS. MILLER: 2317.

3 BY MS. MILLER:

4 Q. Do you see, at the bottom, in the middle,

5 there are some products there?

6 A. Yes.

7 Q. It looks like they all have at the top

8 "Well At Walgreens"?

9 A. Yes.

10 Q. And is this -- are these examples of the

11 types of products that you had testified about

12 earlier that actually bear the "Walgreens" mark?

13 A. Yes.

14 Our health and wellness products that have

15 the Walgreens branding, that brand is -- actually,

16 the branding is transitioning. So this is all

17 transitioning to -- well, it just says "Walgreens."

18 So the "Well At" has been removed.

19 Q. Okay. Looking at the next page, W-2318,

20 what is this page in reference to?

21 A. "Find Care Now" is a service available on

22 our Walgreens app, as well as on walgreens.com,

23 that shows different types of care providers by

24 need.

25 So, for example, if you have an optical

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1 need, it will highlight Walgreens Optical. It also

2 highlights our health system partners that have

3 clinics available in Walgreens stores. So this

4 allows you to search for, basically, a provider

5 that can meet your specific need.

6 Q. You testified when we were looking at the

7 marketing spend document, that Walgreens does

8 social media?

9 A. Yes.

10 Q. What social media is Walgreens on?

11 A. Walgreens has a -- is on Facebook, on

12 Instagram, Twitter. We just started utilizing

13 Pinterest a bit more.

14 Q. And on those social media pages, does the

15 mark "Walgreens" appear?

16 A. Yes.

17 (Whereupon, Applicant's Trial

18 Exhibit 72 was marked for

19 identification.)

20 BY MS. MILLER:

21 Q. The court reporter has handed you what's

22 been marked Applicant's Trial Exhibit 72.

23 Do you know what this is?

24 A. This is our LinkedIn page, Walgreens'

25 LinkedIn page.

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1 Q. And does Walgreens have any people that

2 follow it on LinkedIn?

3 A. That follow it. I'm not sure.

4 Q. Looking at -- just to the right of the red

5 W, where it says "Walgreens," and underneath it it

6 says "Retail Deerfield, Illinois"?

7 A. There it is, yep.

8 Q. "338,453 Followers." Do you have an

9 understanding of what that means?

10 A. Yes. That would be a number of people on

11 LinkedIn who have chosen to follow Walgreens.

12 Q. Do you know how long Walgreens has had a

13 LinkedIn site?

14 A. I don't.

15 (Whereupon, Applicant's Trial

16 Exhibit 73 was marked for

17 identification.)

18 BY MS. MILLER:

19 Q. The court reporter has handed you what's

20 been marked Applicant's Trial Exhibit 73.

21 Do you know what this document is?

22 A. This is the Walgreens YouTube page.

23 Q. What is the purpose of Walgreens having a

24 YouTube page, if you know?

25 A. It gives us a repository for placing video

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1 assets. So if somebody is searching YouTube for

2 something related to Walgreens or one of our

3 videos, then it would likely take them to this

4 page.

5 Q. The red Walgreens script appears here at

6 the top?

7 A. Yes.

8 Q. And does anyone follow or subscribe to

9 Walgreens' page on YouTube?

10 A. This says there is about 48,300

11 subscribers.

12 Q. Do you know how long Walgreens has had a

13 YouTube page?

14 A. I don't.

15 Q. Do you know if it's been more than a year?

16 A. Yes.

17 Q. Do you know if it's been more than three

18 years?

19 A. I don't.

20 (Whereupon, Applicant's Trial

21 Exhibit 74 was marked for

22 identification.)

23 BY MS. MILLER:

24 Q. The court reporter has handed you what's

25 been marked Applicant's Trial Exhibit 74.

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1 Do you know what this is?

2 A. This looks like the Walgreens Pinterest

3 page.

4 Q. And the mark "Walgreens" appears at the

5 top?

6 A. Yes.

7 Q. What is the purpose of Walgreens having a

8 Pinterest page?

9 MR. KERMAN: I have a question. Is this just

10 not showing or does this not have a document Bates

11 number on it?

12 MS. MILLER: It doesn't have a Bates number.

13 MR. KERMAN: So it's never been produced?

14 MS. MILLER: No. It's a publicly available

15 online document. It's got the path and the date.

16 MR. KERMAN: I am going to object to it as not

17 being produced to us contemporaneous so that we can

18 go in and get the same document.

19 MS. MILLER: Can you read back where I was?

20 (Whereupon, the record was

21 read.)

22 THE WITNESS: This allows us to post content

23 that would be relevant for our consumers within the

24 Pinterest environment.

25

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1 BY MS. MILLER:

2 Q. And does this printout from the page show

3 how many views this Pinterest page of Walgreens

4 gets?

5 A. It says 10M monthly viewers.

6 Q. What do you understand 10M to mean?

7 A. I don't know for sure.

8 (Whereupon, Applicant's Trial

9 Exhibit 75 was marked for

10 identification.)

11 BY MS. MILLER:

12 Q. The court reporter has handed you what's

13 been marked Applicant's Trial Exhibit 75.

14 Do you know what this is?

15 A. This is the Walgreens Instagram page.

16 MR. KERMAN: Same objection with respect to

17 Exhibit A-75 and for A-74, as using documents that

18 were never produced to us during discovery or

19 otherwise.

20 BY MS. MILLER:

21 Q. And does the mark "Walgreens" appear on

22 the Instagram page?

23 A. Yes.

24 Q. And do you see under the name "Walgreens"

25 where it says "294K Followers"?

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1 A. Yes.

2 Q. And do you have an understanding of what

3 that means?

4 A. 294,000 followers.

5 (Whereupon, Applicant's Trial

6 Exhibit 76 was marked for

7 identification.)

8 BY MS. MILLER:

9 Q. The court reporter has handed you what's

10 been marked Applicant's Trial Exhibit 76.

11 Do you know what this document is?

12 MR. KERMAN: Object to the use of this exhibit

13 with the witness for the same reasons that is with

14 respect to A-74 and A-75 in that it was never

15 produced to us at any time.

16 THE WITNESS: It's our Walgreens Facebook page.

17 BY MS. MILLER:

18 Q. Do you know how long Walgreens has had a

19 Facebook page?

20 A. I don't.

21 Q. Has it been more than three years?

22 A. I don't know.

23 Q. Does the mark "Walgreens" appear on

24 Walgreens' Facebook page?

25 A. Yes.

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1 Q. Is it in the red script?

2 A. Yes.

3 Q. And if you look on the right where it says

4 "Community" --

5 A. Yes.

6 Q. -- does the page show how many people like

7 the Walgreens Facebook page?

8 A. Yes. 4,472,488 people like this.

9 Q. And does it show how many people follow

10 the Walgreens Facebook page?

11 A. Yes, 4,228,900 people follow this.

12 Q. Do you have any reason to doubt those

13 numbers?

14 A. No.

15 (Whereupon, Applicant's Trial

16 Exhibit 77 was marked for

17 identification.)

18 BY MS. MILLER:

19 Q. The court reporter has handed you what's

20 been previously marked Applicant's Trial

21 Exhibit 77.

22 Do you know what this is?

23 MR. KERMAN: Object to -- before she answers,

24 I object to the use of this exhibit for the same

25 reasons as Exhibit A-74 through A-76 inclusive

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1 being that it wasn't produced to us.

2 THE WITNESS: This looks like our walgreens.com

3 site.

4 BY MS. MILLER:

5 Q. And can people -- what can people do on

6 your site -- find on your site?

7 MR. KERMAN: Object to the form.

8 BY MS. MILLER:

9 Q. Let me withdraw.

10 What's the purpose of having a website for

11 Walgreens?

12 A. It gives us the opportunity both -- for

13 digital commerce. So people can purchase products

14 from walgreens.com. It also gives us the

15 opportunity to provide information and education on

16 various topics and also to share content on various

17 topics.

18 Q. What types of topics?

19 A. We have health-related content,

20 beauty-related content.

21 Q. And by "content," what do you mean?

22 A. We have a lot of articles available on

23 walgreens.com on different topics.

24 It is something like is it a cold or an

25 allergy and tips to help people understand the

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1 difference between the two.

2 Like, within beauty we have tips on, like,

3 new trends within beauty. So those would be

4 examples of different types of content in health

5 and wellness and beauty.

6 We also have information available on

7 prescriptions.

8 You can refill your prescriptions online,

9 and then there is information on various

10 prescriptions in terms of the information you might

11 find when you pick up your prescription with, like,

12 what are the -- what is the ingredients, what are

13 the indications, what is the usage, what is the

14 dosage, those types of things, so you can manage

15 your own kind of prescription refill, as well as

16 look at more general information.

17 Q. Do you know if there are ever any

18 unsolicited mentions of Walgreens in the media?

19 A. Yes.

20 Q. What would be the -- what would be the

21 cause of that?

22 A. Somebody sharing their own experience or

23 reacting to something that we put out from a

24 marketing message standpoint.

25 Q. Do you know whether the name "Walgreens"

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1 ever appears in any newspaper articles?

2 A. Yes.

3 Q. Why would it be included in a newspaper

4 article?

5 A. There could be discussion about Walgreens'

6 earnings or financial performance, for example.

7 Q. Okay. And do you know whether Walgreens

8 has won any awards?

9 A. Yes.

10 Q. What awards are you aware of?

11 A. For example, recently, Morning Consult

12 named Walgreens as one of the most loved brands in

13 America.

14 There is various awards from a PR

15 perspective based on different campaigns that we

16 do.

17 Awards from a marketing perspective, we

18 just won a brand week award relatively recently for

19 our "Feel More Like You" program and for our HIV

20 partnership for National HIV Testing Day.

21 (Whereupon, Applicant's Trial

22 Exhibit 78 was marked for

23 identification.)

24 BY MS. MILLER:

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15 MR. KERMAN: I am going to object to you

16 reading from the document. The witness hasn't

17 identified she's familiar with the document. You

18 asked her if she knew any of the authors or

19 recipients. She said she knew of two. That

20 doesn't show she knows anything about this

21 document. It's improper to try to get in it

22 through her.

23 BY MS. MILLER:

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6 (Whereupon, Applicant's Trial

7 Exhibit 79 was marked for

8 identification.)

9 BY MS. MILLER:

10 Q. The court reporter has handed you what's

11 been marked Applicant's Trial Exhibit 79.

12 Have you seen this type of document

13 before?

14 MR. KERMAN: Object to the form of the "this

15 type of document." The normal question is, "Have

16 you seen this document?" I don't know what "this

17 type of document" means.

18 MS. MILLER: I'll rephrase.

19 BY MS. MILLER:

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7 Q. In what manner are Walgreens goods and

8 services sold?

9 MR. KERMAN: Object to the form. Vague.

10 BY MS. MILLER:

11 Q. Do you understand my question?

12 A. Yes.

13 Q. How -- let's do them one at a time.

14 How does Walgreens sell its -- well, does

15 Walgreens -- how does Walgreens sell its products?

16 MR. KERMAN: Object to the form.

17 THE WITNESS: We sell our products through our

18 stores and fill prescriptions through our stores.

19 We also sell our products through walgreens.com and

20 also fill prescriptions on walgreens.com.

21 BY MS. MILLER:

22 Q. Okay. And where are Walgreens stores?

23 MR. KERMAN: Object to the form.

24 THE WITNESS: Walgreens stores are in the

25 United States. They are in all 50 states.

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1 BY MR. KERMAN:

2 Q. And how would a person going to -- would a

3 person going to a Walgreens store see the mark

4 "Walgreens"?

5 A. Yes.

6 Q. How would they see it?

7 MR. KERMAN: Object to form.

8 THE WITNESS: On the outside of our stores, we

9 have the "Walgreens" mark. Also outside of our

10 store, the mark shows up on reader boards and other

11 signs.

12 Within the store, it would show up on the

13 circular, printed materials like the circular, our

14 savings book, on signage within the store or

15 outside the storefront door, posters in the

16 pharmacy waiting room, on our prescription bags.

17 When you get a prescription filled, the "Walgreens"

18 mark is on the bags.

19 So various places within the stores based on

20 where the consumer is shopping.

21 BY MS. MILLER:

22 Q. Do you know about how many prescriptions

23 Walgreens fills in a year?

24 A. Just over a billion.

25 Q. Do you know what Walgreens' revenues are

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1 for its U.S. sales in a year?

2 A. In fiscal '19, it was about 100 billion.

3 Q. Does the "Walgreens" mark appear in any

4 stores other than stores with Walgreens on the

5 sign?

6 A. In the Dwayne Reed stores we acquired, the

7 "Walgreens" mark appears on materials within the

8 store.

9 On the Rite Aid stores that we acquired,

10 all of the pharmacies within those stores have been

11 converted to Rite Aid pharmacies. The process of

12 converting the entire stores are in progress. My

13 personal understanding is that about 900 stores

14 have been converted fully to Walgreens.

15 We have a partnership with Kroeger. Some

16 Kroeger products appear within Walgreens stores,

17 and then Walgreens now has our health and wellness

18 products within Kroeger stores, as well as

19 information within the pharmacy area.

20 Q. The health and wellness products in

21 Kroeger stores, do you know whether they bear the

22 mark "Walgreens" or not?

23 A. Yes.

24 Q. I'm sorry. You said there is what in the

25 pharmacy area?

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Kroger

Kroger

Kroger

Kroger

Walgreens

Duane Reade

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1 MR. KERMAN: Object to the form.

2 THE WITNESS: Material within the pharmacy

3 area.

4 BY MS. MILLER:

5 Q. Do you know what would those material

6 relate to?

7 A. Walgreens' pharmacy services.

8 Q. Would the name "Walgreens" appear on those

9 materials?

10 A. Yes.

11 Q. You talked earlier about the

12 Balance Rewards members?

13 A. Yes.

14 Q. And that that's a loyalty program?

15 A. Yes.

16 Q. You mentioned that Balance Reward card

17 that members have?

18 A. Yes.

19 Q. Can the Balance Reward card be used

20 anywhere other than Walgreens stores?

21 A. If you are separating out Dwayne Reed and

22 Rite Aid, it could be used in those stores as well.

23 Q. Any other stores?

24 A. Not that I'm aware of.

25 Q. Do you consider Walgreens to be a

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1 well-known mark?

2 MR. KERMAN: Object to the form.

3 THE WITNESS: Yes.

4 BY MS. MILLER:

5 Q. And in your role, do you become aware of

6 other specialty pharmacies?

7 A. Peripherally.

8 Q. And how does that happen?

9 MR. KERMAN: I missed -- was the answer

10 peripherally? I couldn't hear.

11 THE WITNESS: Yes.

12 BY MS. MILLER:

13 Q. How do you become aware of other specialty

14 pharmacies?

15 A. In the course of business talking to our

16 business partners on the specialty pharmacy team.

17 That would generally be how I'd become aware.

18 Q. And do you know the trademark of the party

19 on the other side of this case?

20 A. Through this case.

21 Q. Okay. What is that trademark?

22 A. Reliance Rx.

23 Q. And when did you first hear about

24 Reliance Rx?

25 A. During this case.

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1 Q. Are you personally aware of any actual

2 confusion having arisen between Reliance Rx and

3 AllianceRx Walgreens Prime?

4 A. No.

5 Q. In your opinion, is there any likelihood

6 of confusion between the marks?

7 MR. KERMAN: Object to the form. Calls for

8 speculation.

9 THE WITNESS: In my opinion, no.

10 BY MS. MILLER:

11 Q. Why is that?

12 MR. KERMAN: Objection. Same objection.

13 THE WITNESS: AllianceRx Walgreens Prime has

14 Walgreens and Prime as part of the mark, which both

15 are well known, particularly, Walgreens from a

16 consumer perspective, and Prime with other

17 stakeholders. And Alliance has a different

18 consumer meaning then Reliance.

19 BY MS. MILLER:

20 Q. Okay. And you mentioned stakeholders and

21 Prime. What other stakeholders?

22 A. So Prime, as a pharmacy benefit manager,

23 has other stakeholders beyond the patients with

24 payors and providers.

25 MS. MILLER: I think we should break for lunch.

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1 I'll review my notes to see if we have anything

2 else. Maybe you can prepare for your cross.

3 MR. KERMAN: I don't want to break for lunch at

4 11:40. That's crazy. We started at 9:30, and we

5 are breaking for lunch at 11:40.

6 MS. MILLER: Okay. We can take a break, and

7 we'll go upstairs and figure out if we have

8 anything else.

9 MR. KERMAN: Okay. Thank you.

10 MS. MILLER: If you want to start preparing for

11 your cross, I am almost done.

12 MR. KERMAN: I will wait until you come back,

13 and then I will prepare.

14 MS. MILLER: You are free to use the other room

15 too.

16 (A short break was taken.)

17 MS. MILLER: We don't have any further

18 questions.

19 CROSS-EXAMINATION.

20 BY MR. KERMAN:

21 Q. We just hit good afternoon, so good

22 afternoon. I am going to ask you questions, as

23 I've done at least once before in December of 2018.

24 If you don't understand any of my questions, please

25 tell me that, and I'll try to rephrase it. Please

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1 don't answer with "uh-huhs" or things like that.

2 They need to be yes or no or other words. Okay?

3 A. Okay.

4 Q. Besides the deposition we took of you once

5 before, have you ever given any other depositions?

6 A. Once in another case.

7 Q. Did that involve Walgreens or someone

8 else?

9 A. It was a different company.

10 Q. You started with Walgreens on

11 December 28, 2010; is that correct?

12 A. Yes.

13 Q. And you stayed employed by Walgreens since

14 that date?

15 A. Yes.

16 Q. Have you ever worked for AllianceRx

17 Walgreens Prime?

18 A. No.

19 Q. Do you have any specific knowledge of

20 AllianceRx Walgreens Prime's daily business

21 functions?

22 A. Not specific knowledge.

23 Q. When the two companies that you referred

24 to, Walgreens and Prime, you referred to created a

25 new point -- a new company through a joint venture

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1 to support a specialty pharmacy, that was with

2 respect to AllianceRx Specialty Pharmacy and not

3 Walgreens Specialty; is that correct?

4 A. That's correct, with AllianceRx

5 Walgreens Prime.

6 Q. How did you prepare for your deposition

7 today, assuming you did?

8 A. I met with Tammy and Laura last Friday and

9 also this morning.

10 Q. Did you review any documents in connection

11 with your preparation for today's deposition?

12 A. We did, yes.

13 Q. Okay. I thought you said we didn't.

14 You did?

15 A. We did.

16 Q. What documents, specifically, did you look

17 at?

18 A. Various documents. We looked at the

19 provider media plan, the complete trademark search

20 report, emails, something that is a financial

21 document, marketing expenditures.

22 Q. Were some of these documents used at your

23 prior deposition?

24 A. Yes.

25 Q. Were some of these documents not used at

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1 your prior deposition?

2 A. Yes.

3 Q. Were some of these documents being seen by

4 you for the very first time?

5 A. In preparation?

6 Q. Yes.

7 A. Yes.

8 Q. Which documents did you see in your

9 preparation for the very first time?

10 A. The "FY18 Provider Media Plan."

11 Should I look through them?

12 Q. Yes, please.

13 If you start with whatever document was

14 used with you first today, starting with your

15 deposition notice. So the first one was 66. It

16 would be the deposition. I don't need you to tell

17 me if you've seen that.

18 Starting with 67?

19 A. Yes, I saw that for the first time in

20 preparation for this.

21 Q. Is that the one you said was the FY 2018?

22 A. "FY18 Provider Media Plan."

23 Q. So Exhibit 7, you saw for the first time

24 today?

25 A. Not today. In preparation.

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1 Q. In your preparation, which was last

2 Friday?

3 A. Yes.

4 Q. Okay. So January of 2019; correct?

5 A. That's correct.

6 Q. Therefore, you never saw it or used it in

7 your -- in connection with your employment by

8 Walgreens in the normal course of your employment;

9 correct?

10 A. Not that specific document.

11 Q. Okay. That's my question about that

12 specific document.

13 The Exhibit 68 that is the full search

14 probably with the rubber band.

15 A. I saw this for the first time at the

16 previous deposition.

17 Q. Okay. So you did see it before?

18 A. Yes.

19 Q. And at the previous deposition. If that

20 was the first time you saw it, that meant you

21 haven't seen that at the time you were actually

22 working on the selection of the name?

23 A. That's correct.

24 Q. Okay. Did you ever see excerpts from that

25 or a shortened version of that or never saw any

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1 pages from it at all?

2 A. Not prior to the last deposition.

3 Q. Okay. Go to the next document, please.

4 Is it a one-page document, 3012, on the

5 bottom?

6 A. Yes.

7 Q. Okay. That's where I messed up my

8 numbering. So is that 69?

9 A. Yes.

10 Q. Is the first time you saw that at your

11 deposition preparation last week?

12 A. This specific document, yes.

13 Q. And that's the one with the money spent on

14 various marketing?

15 A. Yes.

16 Q. Exhibit 70, did you ever see that before

17 your -- did you see that after your preparation

18 meeting?

19 A. I did.

20 Q. Did you ever see it before then?

21 A. No.

22 Q. And that's the roto document, if I call it

23 for short?

24 A. Yes.

25 Q. 71, the circular, I'm sure you've seen

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1 circulars; right?

2 A. I've seen circulars.

3 Q. But typed -- or not type -- but stapled,

4 as it is there, did you see that at your meeting

5 with your counsel?

6 A. Yes, I saw a stapled circular.

7 Q. Was it that one?

8 A. I can't recall if it was this specific

9 one.

10 Q. And do you recall ever receiving that --

11 I'll start over.

12 Do you recall ever seeing that exact

13 document at any time prior to your meeting with

14 counsel?

15 A. No.

16 Q. Then all pages, 72, 3, 4, 5 and 6, which

17 are -- to be short with it -- are different social

18 media-type printouts; is that correct?

19 A. Yes.

20 Q. Starting with LinkedIn, YouTube,

21 Pinterest -- I'm never sure how you say that --

22 Instagram and Facebook, did you see those at your

23 meeting with your counsel?

24 A. I saw some -- I'm not sure that I saw all

25 of them.

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1 Q. Okay. If you turn to the second page of

2 each one, don't they show a printout date of just

3 yesterday? 1-9-2010?

4 A. Yes.

5 Q. So 2020. Excuse me. 1-9-2020 on each

6 one?

7 A. Yes.

8 Q. So then you couldn't have seen those pages

9 last week; right?

10 A. I saw a printout of pages representing our

11 Facebook page.

12 Q. When you met last week?

13 A. Yes.

14 Q. So -- but they weren't dated 1-9-2020;

15 correct?

16 A. They would not have been.

17 Q. Do you know when they were dated?

18 A. I don't know.

19 Q. Do you know why these documents were

20 substituted to be used with you instead of the

21 other ones?

22 A. I don't know.

23 Q. I didn't include 77 with that. So if you

24 would go to 77, that's a -- is that a printout of a

25 web page?

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1 A. Yes.

2 Q. Do you -- have you -- you've seen your

3 company's website; right?

4 A. I have.

5 Q. Do you normally see it on a computer

6 screen or phone screen, an iPad screen, something

7 like that?

8 A. Yes.

9 Q. Have you seen it printed out like that

10 before?

11 A. I've seen printouts from our website

12 before.

13 Q. Did you see that at your meeting for

14 preparing for today?

15 A. I don't recall seeing the website printed

16 out.

17 Q. Does that appear to be like -- it looks

18 like the bottom of page 1 continues on the bottom

19 of page 2. Is it, to your knowledge, a printout of

20 the home page for Walgreens, and it took multiple

21 pages to print out?

22 A. That is my -- yes, that's what I would

23 assume.

24 Q. Okay. If you would go to Exhibit 78.

25 Is that a document that you ever saw

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1 before -- well, did you see it when you met with

2 your counsel to prepare?

3 A. Yes.

4 Q. Had you ever seen it before?

5 A. Not that specific email.

6 Q. How about Exhibit 79?

7 A. I saw this document when we met to

8 prepare.

9 Q. Had you ever seen it before?

10 A. Not this specific document.

11 Q. If you'd look at Exhibit 67, please.

12 A. Okay.

13 Q. So you said you had never seen this

14 document before you had met with your attorneys;

15 correct?

16 A. That's correct.

17 Q. You were asked all sorts of questions

18 about it, but what were you basing your answers on,

19 if you had never seen this document before?

20 A. Based on my experience working within

21 marketing at Walgreens, we used these types of

22 documents, as I said, to plan our campaigns for

23 specific objectives. So the type of document and

24 much of the content is familiar to me.

25 Q. Did you have any responsibility personally

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1 for any of the content in this document?

2 A. I did not.

3 Q. In fact, if I recollect correctly, in

4 column 3 on page 2 under "Engage," you didn't even

5 know what "NPP" meant; correct?

6 A. That's correct.

7 Q. On page 4 of that document where there are

8 the five photos, and at the bottom of each one

9 there is a co-branding situation of

10 "Walgreens|AllianceRx Walgreens Prime"; correct?

11 A. I see that programming on three of the

12 five, yes.

13 Q. On the three of the five that it's on, can

14 you personally, with your own eyes, right now, read

15 the words below AllianceRx if you didn't know what

16 they were?

17 A. No.

18 Q. And that's because AllianceRx is written

19 in significantly larger-type size or font than

20 Walgreens Prime when it's used in the logo; is that

21 correct?

22 MS. MILLER: Objection. Vague.

23 THE WITNESS: The material themselves are

24 relatively small, and, yes, AllianceRx portion is

25 written bigger.

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1 BY MR. KERMAN:

2 Q. Significantly bigger; right?

3 MS. MILLER: Objection.

4 THE WITNESS: It's bigger.

5 BY MR. KERMAN:

6 Q. Do you know what the word "significantly"

7 means?

8 A. I do.

9 Q. Okay. So you don't want to admit it's

10 significantly because your attorney is objecting?

11 MS. MILLER: Objection. Badgering the witness.

12 THE WITNESS: "Significant" is subjective.

13 BY MR. KERMAN:

14 Q. Okay. How would you describe it -- if you

15 weren't an interested party in this litigation, how

16 much bigger would you say it is than the words

17 below it?

18 MS. MILLER: Object to the form of the

19 question.

20 THE WITNESS: It is bigger.

21 BY MR. KERMAN:

22 Q. And I asked you to put an adjective on

23 that, to the best of your ability.

24 Don't look at your counsel. She's not

25 allowed to answer or help you answer.

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1 A. It is substantially bigger.

2 Q. Thank you.

3 So you had trouble saying it's

4 "significantly," but you are okay with

5 "Substantially"; correct?

6 A. I think when you asked me to put an

7 adjective in front of it, I put an adjective in

8 front of it.

9 Q. My point it's not just slightly bigger;

10 correct?

11 MS. MILLER: Objection. Vague.

12 THE WITNESS: Yes, it is substantially bigger.

13 BY MR. KERMAN:

14 Q. Could you go to page 7 of that document.

15 And I could be wrong, but I think you said

16 on the left picture is somehow an ad on an email;

17 is that correct? Or did I misunderstand?

18 A. The visual shows it's circling and

19 highlighting an ad at the bottom of the phone

20 screen.

21 Q. I see that.

22 But what is everything above it? Is that

23 an email?

24 A. It's not clear to me what that is.

25 Q. Did you testify it was an email, or did

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1 I mishear you?

2 A. I think -- yes, I think I did.

3 Q. But looking at it now, would you clarify

4 your testimony that you really can't say it's an

5 email?

6 A. That is true. I can't tell what it is.

7 Q. Because I was going to ask how would

8 somebody put an ad on an email. If I sent someone

9 an email, is it likely that even if I'm a Walgreens

10 customer or Walgreens knew I was looking at their

11 site, can they inject an ad into an email I send or

12 receive?

13 A. Not from a printed standpoint, certainly.

14 Q. From some digital standpoint?

15 A. Not inject it into the email itself.

16 Q. So it's, therefore, impossible that that's

17 an ad on an email -- right? -- even though you said

18 it was?

19 A. I can't tell if it's an email.

20 Q. Focusing on -- okay. I understand that.

21 You don't know what it is either; right?

22 It's pretty small is why?

23 A. Yes.

24 Q. All I'm asking is, to your knowledge --

25 and if you don't know, that's fine -- can Walgreens

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1 inject an ad into somebody's email?

2 A. No.

3 Q. So, therefore, it's impossible. It is not

4 just an email. It's impossible to be an ad in an

5 email; correct?

6 A. To my knowledge, I'm not aware that we can

7 inject an ad into someone's email.

8 Q. Therefore, to that extent, are you willing

9 to change your earlier testimony that this was an

10 ad in an email?

11 A. Yes.

12 Q. On page 9 you referred to a banner ad in

13 some combinations with an electronic health record;

14 is that correct?

15 A. Yes.

16 Q. What type of website -- it says "Patient

17 Dashboard." Would this be from some provider is

18 how you would see your electronic health record?

19 A. Who is "you"?

20 Q. The person looking at this screen.

21 How would someone -- to see an electronic

22 health record, can a patient see their own

23 electronic health record generally?

24 A. I'm not aware of that.

25 Q. Who would be able to see an electronic

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1 health record where Walgreens might run a banner ad

2 on or anyone might run a banner ad on?

3 A. A provider.

4 Q. In order for Walgreens to put a banner ad

5 on such a document or computer digital document,

6 wouldn't Walgreens have to pay that provider to do

7 so?

8 A. Pay the provider?

9 Not that I'm aware of.

10 Q. How would they get the right or the

11 opportunity to put their ad into somebody's

12 electronic health record, digital health record?

13 A. It doesn't look to me that it is inserted

14 in the digital health record. That it is part of

15 the environment that the digital health record is

16 being viewed within.

17 Q. So would that be within a browser?

18 A. It could be within a browser.

19 Q. Who would Walgreens pay to run their ad

20 within a browser?

21 A. Within our media company, we have

22 activation within digital advertising. So finding

23 that -- the partners who can -- who have access to

24 be able to deliver the messaging in the right

25 context. So I don't know the specific partner.

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1 Q. So you don't know how these ads could be

2 placed on a document where somebody, whoever that

3 was, was looking at an electronic health record;

4 correct?

5 A. I don't know the partner that would

6 provide it in this environment.

7 Q. The last page of the document, page 12,

8 W-938, I pretty much understand it. But I'm

9 curious if you know, say there was advertising for

10 flu treatment, it might be seasonally; correct?

11 A. Yes.

12 Q. Do you know why things like transplants or

13 oncology or HIV appear to be represented here as

14 advertising during certain time and not others?

15 A. I am not familiar with the MPP section of

16 this, so, no.

17 Q. Again, so the entire document is not a

18 document you ever dealt with in your employment.

19 Some of the stuff, you might have some familiarity

20 with. In other respects, due to your employment,

21 on this last page, you have absolutely no knowledge

22 other than your seeing it like we're seeing it;

23 correct?

24 MS. MILLER: Object to the form of the

25 question.

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1 BY MR. KERMAN:

2 Q. Is that accurate?

3 MS. MILLER: Same objection.

4 THE WITNESS: I'm very familiar with the media

5 flow chart.

6 BY MR. KERMAN:

7 Q. Summary flow chart, is that what you're

8 calling a media flow chart?

9 A. Yes.

10 Q. Okay. If you're very familiar with it,

11 why does transplant advertising only start in the

12 last week of March and run until the end of April?

13 A. I am very familiar with a media flow chart

14 as it's used to represent different channels that

15 are being activated.

16 In this particular case, I am not familiar

17 with MPP, so I can't speak to your specific

18 question.

19 Q. So you're able to explain this chart, but

20 you don't know why this chart shows what it does?

21 You don't know what goes into those decisions of

22 when to run advertising; correct?

23 A. Not specifically for MPP section.

24 Q. For other sections, you do know? For

25 print?

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1 A. Within print, based on what was set up

2 front in terms of the objectives and the strategy,

3 there is portions of this where the objectives and

4 strategy was to be always on. So digital was

5 represented in that section of the document. Print

6 was offered as targeted to specific providers or

7 relevant audiences.

8 Q. This flow chart is for Walgreens

9 advertising?

10 A. It doesn't say that specifically.

11 Q. Do you know?

12 A. Based on the document itself, it looked

13 like there were some aspects that were specifically

14 Walgreens and some aspects that were co-branded

15 Walgreens and AllianceRx Walgreens Prime.

16 Q. On the flow chart specifically, do you

17 have any basis to conclude that any of this

18 represents -- the top column is "Display," "MPP,"

19 "EHR," or "Print" that was done for AllianceRx?

20 A. I can't tell from this page specifically.

21 Q. So insofar as if we are concerned about or

22 interested in what advertising or marketing is done

23 by AllianceRx, this chart and this document doesn't

24 tell us; correct?

25 MS. MILLER: Object to the form of the

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1 question.

2 THE WITNESS: The document as a whole includes

3 reference to AllianceRx Walgreens Prime.

4 This particular chart doesn't say which portion

5 of the marketing and media is inclusive of

6 AllianceRx Walgreens Prime.

7 BY MR. KERMAN:

8 Q. And the reference to AllianceRx is those

9 three out of five on an earlier page?

10 A. That's the visual representation of print,

11 and then on page 50931, it also includes Walgreens

12 and AllianceRx Walgreens Prime.

13 Q. Do you have any idea how much was spent on

14 any print campaign in medical journals that

15 included co-branding between Walgreens and

16 AllianceRx Walgreens Prime?

17 A. I do not.

18 Q. Look at 21.

19 I used the word "string of emails." Are

20 you familiar with that term?

21 A. Yes.

22 Q. I don't know if it's correct or not. So

23 it's a series of emails?

24 A. Yes.

25 Q. And you are at least a recipient of some

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1 part of it; correct?

2 A. Yes.

3 Q. And at the top which meant -- which

4 appears to be the most recent one, someone named

5 David Barber writes to you, and says, "I will give

6 you a call on this"; correct?

7 A. Yes.

8 Q. Do you recollect receiving this at or

9 about the time it's shown here, October 20, 2016?

10 A. I remember receiving emails about this

11 beginning around that time.

12 Q. So unlike some other exhibits we had, this

13 is something that you would have seen back when?

14 A. Yes.

15 Q. And, therefore, if you get the top email,

16 it has at least the other two or three -- I guess

17 it's two emails attached to it in this string?

18 A. Yes.

19 Q. So you get an email from Mr. Barber

20 saying, "I'll give you a call on this," and that

21 includes an email from James Oconor to various

22 people and CC to various people; correct?

23 A. That is correct.

24 Q. Would it have been logical that you would

25 have read that email below. "I will give you a

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1 call on this" when you got this?

2 A. I can't recall specifically but --

3 Q. That's why I asked would it have been

4 logical for you to read if someone says, "I'm going

5 to call you about this" within your job duties,

6 you'd logically read what you are going to get a

7 call about; right?

8 A. Logically, yes.

9 Q. Therefore, do you assume you did so?

10 A. I can't say specifically on this email if

11 I read through everything in advance of subsequent

12 conversations.

13 Q. Then that one had, below it, an email from

14 Joel Wright to James Oconor; is that correct?

15 A. Yes.

16 Q. Who is Joel Wright?

17 A. Joel Wright is the -- is now the president

18 of Walgreens Specialty Pharmacy Holdings AllianceRx

19 Walgreens Prime.

20 Q. Well, you said "now." What was he then?

21 A. I don't know his title then.

22 Q. If I told you he's actually the CEO, would

23 that ring a bell and refresh your memory?

24 A. For AllianceRx Walgreens Prime?

25 Q. Yes.

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1 A. That sounds right.

2 Q. You said he was the president a minute

3 ago. So you don't even know him well enough to

4 know his job title?

5 MS. MILLER: Object to the form of the

6 question.

7 THE WITNESS: I didn't know his job title.

8 BY MR. KERMAN:

9 Q. How often did you ever work with

10 Joel Wright?

11 A. I interacted with him infrequently.

12 Q. Is there anybody at AllianceRx, since its

13 formation, that you have interacted with more than

14 infrequently?

15 A. No.

16 Q. You are located within the Walgreens

17 headquarters in Deerfield?

18 A. That's correct.

19 Q. And does AllianceRx have any facility in

20 Deerfield?

21 A. I don't know that they have a facility

22 within Deerfield.

23 Q. Have you ever been within a physical

24 location of AllianceRx?

25 A. No.

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21 Q. So then it says from Joel Wright to

22 James Oconor, "Thanks, Joel," and there is no

23 subject material there; correct?

24 A. That's correct.

25 Q. Well, the word "Subject" is there, but

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1 there is no body of the email. Do you know if that

2 was redacted or removed for any reason?

3 A. I am not aware that it was redacted or

4 removed.

5 Q. And then there is an email from Cameron to

6 Joel, and you see that; correct?

7 A. Yes.

8 Q. And that's just one day before you were

9 told by Mr. Barber, "I'll give you a call on this";

10 right?

11 A. Yes.

12 Q. Okay. And within that body of the

13 email -- who is Cameron Olig?

14 A. Cameron Olig was at Prime. He was the

15 primary Prime contact that I worked with as part of

16 the naming recommendation.

17 Q. As with Joel, were you only in infrequent

18 contact with Mr. Olig?

19 A. I don't know --

20 Q. Or interacted with, as you said, with

21 respect to Mr. Wright?

22 A. With Mr. Wright.

23 Q. Earlier -- I'll rephrase it.

24 Earlier you said you interacted with

25 Mr. Wright infrequently; correct?

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1 A. Yes.

2 Q. Is the same true with respect to your

3 interaction if any, with Mr. Olig?

4 A. During the discussion about the name,

5 I had more frequent interaction with Mr. Olig than

6 I did with Mr. Wright.

7 Q. So you dealt more with the person --

8 you're at Walgreens. You are a Walgreens employee,

9 but you dealt more with the person at Prime than

10 you dealt with the person either at Walgreens or on

11 the joint venture to be formed, Mr. Wright?

12 MS. MILLER: Objection. Vague.

13 THE WITNESS: I worked primarily with

14 Jim Oconor within WBA, and then our Prime contact

15 was Cameron Olig.

16 BY MR. KERMAN:

17 Q. Okay. So let me -- did you work more with

18 Mr. Olig than you did with Mr. Oconor or not?

19 A. No, I worked more with Mr. Oconor than

20 Mr. Olig.

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20 Q. Okay. Do you know what core means?

21 A. I think core is subjective.

22 Q. What do you think -- core is, actually,

23 very definable, as are most words. What do you

24 think core means? What's your understanding of the

25 word "core"?

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1 A. Generally?

2 Q. What's your understanding of the word

3 "core," the definition? If you were asked to

4 define the word "core," what would you say?

5 A. What comes to mind is central.

6 Q. Any other synonyms?

7 A. Yeah, central is what pops to mind for

8 core.

9 Q. That's why I asked if you had any other

10 synonyms. If you were on Jeopardy and you had to

11 come up with -- to win all the money -- another

12 synonym for core?

13 A. The other ones don't feel quite as tight

14 to me. So...

15 Q. So central is the best you could come up

16 with?

17 A. Central is what feels best to me.

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18 Q. Do you understand some concept of combined

19 equity naming options?

20 A. Yes.

21 Q. And that involves using Walgreens and

22 Prime to some degree?

23 A. Yes.

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6 Q. And AllianceRx, ultimately, was used in

7 part of the name that was selected?

8 A. Yes.

9 Q. Okay. This one, though, says, in smaller

10 letters, "a Walgreens-Prime Venture." Do you

11 remember that being discussed?

12 A. That was not an area of focus when I was

13 part of the discussion.

14 Q. So what was an area of focus when you were

15 part of the discussion?

16 A. I was aware that that existed through

17 various communications, but we were -- when

18 I joined, there was a lot of momentum specifically

19 around AllianceRx Walgreens and Prime as the

20 elements of the name and the mark.

21 Q. Isn't that what this document page shows,

22 AllianceRx, and it also shows Walgreens, and it

23 also shows Prime?

24 A. I thought you were referencing,

25 specifically, the whole phrase as I think Cameron

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1 said, "a Walgreens-Prime Venture."

2 Q. Well, that's what shows on this page;

3 right?

4 A. Yes.

5 Q. Do you remember that being discussed, "a

6 Walgreens-Prime Venture" or not?

7 A. I recall that being part of the materials

8 that were available to me and in emails, but that

9 was not a focus when I was part of the discussion

10 on naming.

11 Q. Had this already been dismissed and the

12 ultimate name already chosen?

13 A. No, I don't think it had been chosen.

14 Q. Well, what -- do you remember -- what

15 names do you remember being discussed, if you don't

16 remember this name being discussed?

17 A. When I joined, the focus was, as I said,

18 on AllianceRx Walgreens and Prime being the

19 elements of the name.

20 Q. Without the word "venture"?

21 A. That's correct.

22 Q. Okay. Do you see the ultimate name

23 anywhere in this document?

24 A. The ultimate name?

25 I do not.

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1 Q. Do you know if it's in 18 at all?

2 A. I do not see the ultimate name in either

3 of these decks.

4 Q. Are you aware of any deck that discusses

5 the consideration of the ultimate name?

6 A. Any document.

7 There were email documents.

8 Q. Okay. Are you -- have you seen them in

9 your preparation for your deposition?

10 A. I was part of email discussions with the

11 trademark attorney about the selection of the name

12 and the mark.

13 Q. An attorney in-house or --

14 A. Yes.

15 Q. -- private law firm?

16 Okay. So those haven't been produced

17 because I presume they are regarded as privileged.

18 Other than communications with your own

19 in-house attorney, are you aware of any written

20 documents discussing the potential choice of the

21 ultimate name?

22 A. There were discussions among Jim and

23 Cameron about the name.

24 Q. My question was about documents.

25 A. Documents.

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1 I know there were discussions via email

2 about the name. I don't know exactly what the

3 details of what's in each email.

4 Q. You say "you know." Did you see them?

5 Did you personally receive them?

6 A. Yes, there were discussions about the name

7 via email I was part of.

8 Q. And did all of the emails have an in-house

9 attorney being a recipient of it or the author of

10 it?

11 A. I don't recall. I don't think every email

12 had an in-house attorney on it.

13 Q. Did you produce those emails to your

14 counsel in this case to give to us?

15 A. I produced what I had available, yes.

16 Q. Do you specifically recollect producing an

17 email where the name AllianceRx Walgreens Prime,

18 whether or not it had a plus sign in it, was being

19 discussed, and you produced that document?

20 A. I don't specifically recall if I had an

21 email with AllianceRx Walgreens Prime without an

22 attorney referenced on it.

23 Q. That's what I'm asking.

24 A. I don't recall that specifically.

25 Q. If you turn to Exhibit 69. It's a

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1 one-page document with expenses.

2 A. I'm sorry. I'm messing my piles here.

3 I think I'm in this pile.

4 Q. I do that too.

5 You spent about a half hour explaining

6 what you saw on this page -- correct? -- this

7 morning? When did you first see this page?

8 A. I first saw this representation of our

9 expenses last Friday.

10 Q. Okay. So that was in a meeting with

11 counsel; correct?

12 A. That's correct.

13 Q. You never saw this page in your employment

14 by Walgreens; correct?

15 A. In my -- in the course of my employment

16 with Walgreens, I do have visibility to our

17 marketing investment. I hadn't seen this

18 particular representation of that.

19 Q. Okay. Nobody ever gave it to you;

20 correct?

21 A. Gave it to me, no, not this.

22 Q. Handed it to you? Sent it to you by

23 email?

24 A. Not that I'm aware of.

25 Q. Other than your meeting; right?

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1 A. That is correct.

2 Q. Did you supply any information that goes

3 into this sheet, to your knowledge?

4 A. I did not supply any information for

5 purposes of creating this sheet.

6 Q. So you have no idea who created this

7 sheet; correct?

8 A. I don't know.

9 Q. You actually, despite question where you

10 said they seem reasonable, you actually have no

11 knowledge to personally know whether these numbers

12 are correct or not correct?

13 A. I have visibility to our total marketing

14 spend by year, and based on my personal knowledge

15 as part of my job, at least for fiscal '16, '17,

16 and '18, which I recall, those are within the range

17 of what I'm -- what I'm familiar with.

18 Q. Turn the page upside down, please.

19 No. Over. Over.

20 How much did your company spend in fiscal

21 year 2014 as a whole on marketing?

22 A. '14 and '15, I'm less familiar with.

23 Q. So you don't know '14; correct?

24 A. No.

25 Q. You say "less familiar." So I don't know.

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1 A. Yes.

2 Q. So you're willing to say you don't know

3 what they spent in '14; correct?

4 A. That's correct.

5 Q. Do you know what they spent in '15?

6 A. No.

7 Q. Do you know what they spent in '16?

8 A. About 580,000.

9 Q. And do you know what they spent in '17?

10 A. Similarly, around 600,000.

11 Q. Do you know if they spent or what was

12 forecast to be spent in '18?

13 A. Lower, like around in the 500,000.

14 Q. Turn your page back over. See how you

15 did.

16 So you would say those numbers are in the

17 ballpark, is what you're saying?

18 A. Yes.

19 Q. But I don't know how many line items there

20 are here. Whether it's 20, 25, 30, you don't have

21 any knowledge where you would know whether each

22 individual line item is accurate or within an

23 acceptable range; correct?

24 A. That's correct.

25 Q. And then you were asked a bunch of times

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1 about missing entries for years, and if I think

2 I understand your testimony, some were because the

3 item wasn't used then. In other words -- I don't

4 want to make one up -- but in streaming audio,

5 I think you said, for example, it doesn't show in

6 '14. You sort of said it wasn't as popular yet;

7 right?

8 A. Yeah. For -- in some cases, the

9 technology or the channel is new. In other cases,

10 it might just be Walgreens --

11 Q. Chose not to --

12 A. -- participating was new to that channel.

13 Q. And then I think the other group of

14 potentially blank lines were because in other

15 years -- in those years they might have been

16 grouped differently or categorized differently;

17 correct?

18 A. Right. Within our accounting.

19 Q. So they are accounted for but just not on

20 that line item?

21 A. They weren't within the marketing

22 investment.

23 Q. So if this is a forecast for 2018, that

24 would suggest this document was created sometime

25 before 2018 was over, fiscal year 2018?

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1 A. That would be my assumption.

2 Q. Do you know if it was forecast before

3 fiscal year '18 even started?

4 A. I would think it was during the course of

5 the fiscal year. We usually use -- budget is the

6 terminology that we use before the fiscal year

7 starts.

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2 Q. And when did AllianceRx start up?

3 A. There may have been expenses associated

4 with it, but there wasn't, in this case,

5 direct-to-consumer marketing associated with

6 AllianceRx in fiscal '16.

7 Q. Do you know a date that AllianceRx started

8 up? Actual operations.

9 A. I don't.

10 Q. Do you have an estimate?

11 A. I don't want to guess.

12 Q. Well, you do know when a name was being

13 looked at; right?

14 A. I do.

15 Q. And when was that?

16 A. My involvement began at the end of

17 October of 2016.

18 Q. There was -- we saw earlier a search was

19 done in the end of November of that same year;

20 correct?

21 A. Yes.

22 Q. And there was a filing done to try to

23 protect that name; correct?

24 A. Yes.

25 Q. Are you aware of the status of that name?

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1 A. I'm not aware of the legal status, no.

2 Q. Are you aware that a trademark has not yet

3 issued for that name?

4 A. I am not aware of the detail.

5 Q. You didn't know that.

10 Q. And AllianceRx would have started up

11 sometime during fiscal year '17?

12 A. I was not involved in the support of

13 AllianceRx Walgreens Prime. So I don't know for

14 sure when they started marketing support.

15 Q. But you do know it was operating at some

16 time during fiscal year '17; right?

17 A. That is my understanding.

18 Q. And, to your knowledge, if it was

19 operating -- well, when was fiscal year '16 run

20 from? From when to when?

21 A. From September 1 of 2016 to October --

22 sorry -- August 31 of 2016.

23 Q. So is it clear that AllianceRx was not yet

24 operating during fiscal year '16?

25 A. Yes.

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21 Q. Are you involved at all with respect to

22 sales or promotions of AllianceRx products?

23 A. I am not.

24 Q. To your knowledge, does AllianceRx

25 Walgreens Prime have any mechanism in place to

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1 alert anyone about if confusion is discovered as

2 between itself and any third party such as

3 Reliance Rx?

4 A. I am not aware.

5 Q. Earlier you testified on direct

6 examination by your counsel that you are not aware

7 of any confusion by -- involving AllianceRx and

8 Reliance Rx; correct?

9 A. That's correct.

10 Q. You would have no reason to learn of any

11 such confusion since you are not involved with

12 AllianceRx at all anyway; right?

13 A. Not in my course of business. That's

14 correct.

15 Q. So there could be significant confusion,

16 but it wouldn't enter your knowledge; correct?

17 MS. MILLER: Object to the form of the

18 question. Calls for speculation.

19 THE WITNESS: Yes.

20 BY MR. KERMAN:

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5 Q. And after that was done -- was that done

6 in November roughly?

7 A. Submitting the trademark?

8 Q. Yeah.

9 A. No, I don't think so. I think it was

10 later, but I don't exactly know when.

11 Q. Did you have continued involvement, or did

12 your involvement end after you transmitted the

13 search to legal?

14 A. I continued involvement in work on the

15 logo.

16 Q. What are you calling "the logo"?

17 A. The actual creative design of the name.

18 Q. So after it was selected -- AllianceRx

19 Walgreens + Prime which was the original selected

20 name; correct?

21 A. Correct.

22 Q. What work did you do on the logo?

23 A. There was actually work being done in

24 parallel. So even back in November, before there

25 was a final recommendation or selection, there was

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1 work done on different logo designs.

2 Q. Was there ultimately one chosen or

3 multiple chosen for logos?

4 A. I think over the course of my involvement,

5 we narrowed it down. I don't know that I was still

6 involved -- I don't think I was still involved

7 when -- in terms of logo design in terms of a final

8 design.

9 Q. Did you get involved with anything

10 involving the colors used in Rx, for example?

11 A. There was some discussion with our design

12 team about the colors of, yes, the Rx.

13 Q. Did you get involved with them?

14 A. Did I get involved?

15 Yes. I was -- I was part of those

16 discussions. I was not involved in terms of a

17 final decision.

18 BY MR. KERMAN:

19 Q. You are aware of what the final decision

20 was?

21 A. No.

22 Q. Okay. Sitting here today, do you know

23 what colors are used in AllianceRx's trademark?

24 A. I'm familiar with general colors.

25 Q. What colors are used?

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1 A. We have the Walgreens red, the Prime blue,

2 AllianceRx -- yeah, I guess when I was involved

3 was -- had blue, and then there was discussion

4 about melding the colors in the Rx, but I'm not

5 certain of the final.

6 Q. Your involvement with anything involving

7 AllianceRx ended then; correct?

8 A. Yes. At some point.

9 Q. Look at Exhibit A-70, please.

10 I apologize. Before you do that, you said

11 you had some initial involvement in talking about

12 colors but not the final decision; correct?

13 A. That's correct.

14 Q. Did you have any involvement in the

15 relative size that we talked about earlier of

16 AllianceRx being -- I think you used

17 "substantially" instead of "significantly" --

18 bigger than Walgreens + Prime. Did you have

19 personally any involvement in discussions about

20 that issue?

21 A. Yes.

22 In working with our design team, we looked

23 at a lot of different variations over the course of

24 exploration of order of the different elements of

25 the mark, as well as relative size of the elements.

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1 Q. So relevant size would involve a ratio of

2 two sizes; correct?

3 A. My involvement, we never spoke

4 specifically about a ratio.

5 Q. Did you ever discuss numbers at all, that

6 one would be twice as big? One would be three

7 times as big? Anything like that?

8 A. I don't recall that.

9 Q. Did you ever use adjectives like I asked

10 you? So instead of accepting where I was trying to

11 force you to tell me how much you thought one was

12 bigger than the other, back when did you people

13 discuss how much bigger one should be than the

14 other?

15 A. The discussions that I was involved in

16 were, like, from an aesthetic standpoint of kind of

17 how it appears as a whole. So not necessarily that

18 Walgreens would be bigger than Prime or Prime would

19 be bigger than Walgreens, but AllianceRx Walgreens

20 Prime, as a whole, like, how does that look

21 esthetically. So should AllianceRx

22 Walgreens Prime -- you know, how does it -- how do

23 the different elements fit together visually?

24 Q. What was the discussion about AllianceRx

25 being bigger than Walgreens + Prime, as best as you

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1 recall?

2 MS. MILLER: Object to the form of the

3 question.

4 THE WITNESS: I think that was just the way

5 that the logo development -- as the different

6 options were presented, that was the visual option.

7 BY MR. KERMAN:

8 Q. But you were part of those discussions,

9 were you not?

10 A. Yes.

11 Q. At those discussions, what was discussed

12 in terms of relative size?

13 A. I don't recall having a specific

14 discussion about, like, relative size of AllianceRx

15 and Walgreens.

16 Q. To your knowledge, why are they not the

17 same size?

18 A. From a logo development standpoint, we

19 looked at a lot of different options, and that's

20 where we netted out.

21 Q. Why?

22 A. Why?

23 I think visually that was the best option.

24 Q. Was it because the words that are bigger

25 are the core words?

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1 MS. MILLER: Object to the form of the

2 question.

3 BY MR. KERMAN:

4 Q. Or the core name?

5 MS. MILLER: Same objection.

6 THE WITNESS: We did not have a discussion

7 about core words.

8 BY MR. KERMAN:

9 Q. Did you ever discuss using Walgreens Prime

10 the same size as AllianceRx?

11 A. I think we had different versions where

12 AllianceRx or where Walgreens and Prime may have

13 been the same size as AllianceRx.

14 Q. Why was that not selected?

15 A. Various reasons.

16 I think, esthetically, that is very big

17 and bulky from a logo standpoint, but we looked at

18 a lot of different options.

19 Q. Well, why would it be big and bulky if you

20 reduced the size of AllianceRx and increased the

21 size of Walgreens so that they were the same? It

22 could still be the same total size as the way it's

23 done now. It wouldn't be any bulkier.

24 A. I think your question was having Walgreens

25 and Prime and AllianceRx all the same size.

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1 Q. I said was that considered, and you said

2 yes, but you decided not to do that.

3 And I asked why, and you said it would be

4 bulky or bulkier. I don't understand how that

5 would be bulkier.

6 You could fit both within -- if I gave you

7 dimensions and said, "Fit it within a two-inch-wide

8 by one-inch-high block, you could make them both

9 the same. How would that be any bulkier than

10 making AllianceRx big and Walgreens + Prime small

11 and fitting it in that exact box?

12 A. I'm sorry. I'm not tracking with your

13 example that you are envisioning.

14 Q. Okay. I'll go back to it.

15 You said that it was discussed, the

16 possibility of AllianceRx and Walgreens Prime,

17 instead of being how they are with AllianceRx being

18 substantially bigger, you discussed one possibility

19 was making them the same size; correct?

20 A. I don't know that we discussed it. It

21 was -- there were various options that our creative

22 team came up with.

23 Q. And that was one of them; correct?

24 You just said it was.

25 A. I recall -- I said I think there may have

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1 been one where they were the same size.

2 MS. MILLER: Objection. Asked and answered.

3 BY MR. KERMAN:

4 Q. We are back to where we were.

5 And you said it was because it was too

6 bulky, and I don't understand how that makes it

7 bulky.

8 A. To have everything in the same size

9 creates a very large visual logo.

10 Q. Not if you make everything smaller. Equal

11 but smaller; right?

12 MS. MILLER: Objection. Argumentative.

13 BY MR. KERMAN:

14 Q. Well, your conclusion is factually wrong

15 is the problem. Making everything the same size

16 does not make the total size bigger. If you

17 reduce -- instead of using a 16 font and a 4 font

18 -- and I'm making those numbers up -- you use

19 an 8 font and an 8 font, it wouldn't be any bulkier

20 or bigger?

21 A. I don't think we looked at that option.

22 MS. MILLER: Object to the form of the

23 question.

24 BY MR. KERMAN:

25 Q. And I asked -- do you recall why?

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1 A. I didn't direct the design team to look at

2 an 8 font and 8 font, for example, and the design

3 team didn't come back with that option.

4 Q. You said it was one of the choices. Was

5 it discussed?

6 A. You're saying "discussed." I don't

7 remember discussion about it. I said I think

8 I remember there may have been an option where they

9 were the same size. I don't know for sure.

10 Q. Was there any option, to your

11 recollection, where Walgreens + Prime was bigger

12 than AllianceRx?

13 A. Not that I recall.

14 Q. Now, if you would go to Exhibit 7, please.

15 If I recollect correctly, all of the

16 information and numbers on the left, they all

17 relate to distribution of the Walgreens circular;

18 correct?

19 A. That's correct.

20 Q. And the next exhibit, 71, is an example of

21 a circular; correct?

22 A. Yes, that's correct.

23 Q. Is this a photocopy of a web-based on

24 Internet accessed circular?

25 A. That's what it looks like to me based on

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1 some of the examples that are included on the

2 subsequent pages.

3 Q. For example, when I occasionally get a

4 Walgreens circular in my Sunday newspaper, page 1

5 -- would look like this page 1, but I was trying to

6 figure out what page 2 is because I don't recall

7 seeing that in a hard copy. Is that correct that

8 this would only be digital and not hard copy?

9 It says, "To learn more, tap the box."

10 That wouldn't really work on a hard copy if

11 I tapped my circular.

12 A. I am not sure if the "Tap to Learn More"

13 shows up in the circular, but for certain this

14 would because of the interactivity of "Learn More."

15 Q. And the same happens with a couple of

16 other pages within this document. The type is

17 almost microscopic, but there is a "Learn to Watch"

18 with the picture of a dog; correct?

19 A. Oh, "Learn More. Tap to Watch"?

20 Q. Yes.

21 A. Yes.

22 Q. So that again. Okay.

23 Other than those additional pages,

24 generally -- well, and then there is one with a

25 woman and a child and a computer, "Find Care Now"

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1 you talked about. That would only be in a digital

2 version; correct?

3 A. We have advertised "Find Care" in our

4 circular, but this example where you can see

5 "Find Services" that would be in a digital version.

6 Q. Now, when you put that in your circular,

7 it's a full page?

8 A. No.

9 Q. Because I get circulars and I've never

10 seen anything like that.

11 So it might be a little, small, part of

12 the page?

13 A. Yeah. We have different sizes, but I have

14 never seen a full page with something like this for

15 the printed circular.

16 Q. Third page from the back, where it says 65

17 on the top right, would that be an example of how

18 that other thing, "Find Care Now," might be

19 inserted into a written circular as a small part of

20 the page?

21 A. That's an example of how it could be, yes.

22 Q. And with no link or computer type feature;

23 correct?

24 A. We would probably include a URL in that

25 case.

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1 Q. This entire circular, is there a single

2 reference to AllianceRx?

3 A. I did not look at every page, but I would

4 not expect there is a reference to AllianceRx.

5 Q. Why not?

6 A. I haven't seen AllianceRx advertised in

7 our circular that I'm aware of.

8 Q. Is there a reason for that?

9 A. It's not something that I've been part of

10 discussions.

11 Q. Do you know what submission or use of this

12 exhibit is supposed to portray or show?

13 A. I'm not sure of your question.

14 Could you repeat it?

15 Q. Do you know why this document is being

16 used here today? Walgreens has a circular. Is

17 that what you're showing?

18 A. This is an example of where the Walgreens

19 mark is used for consumer purposes.

20 Q. But not the AllianceRx Walgreens Prime

21 mark; correct?

22 A. That is correct.

23 Q. Is there a single product in here that

24 AllianceRx Walgreens Prime sells, to your

25 knowledge?

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1 A. Product?

2 No, there is no product that I'm aware of

3 that they sell.

4 Q. Are there any pharmaceuticals at all other

5 than over-the-counter pharmaceuticals shown in this

6 document?

7 A. I don't think -- I did not look through it

8 all.

9 Q. Well, you are free to, if you want.

10 Have you ever seen pharmaceuticals

11 advertised in a circular unless they were

12 over-the-counter?

13 A. So, for example, we advertise our flu

14 shots, which are a prescription item. It's not a

15 pharmaceutical item. So that's an example. We are

16 talking about our pharmacy services but not

17 pharmaceutical products, as far as I know.

18 Q. It's not where -- I see on a page,

19 Prilosec, but that's over-the-counter?

20 A. That would be referencing Over the

21 Counter. We do advertise an Rx to OTC switch. So

22 we do make our consumers aware.

23 Q. But there is nothing that says, "You can

24 get your Lipitor here for 2.99 co-pay instead of

25 something else"?

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1 A. We advertise general co-pay like the Med D

2 example.

3 Q. I'm talking -- that's why I used the word

4 "product."

5 A. Not that I'm aware of.

6 Q. There is no advertisement of

7 pharmaceutical products; correct?

8 A. Not that I'm aware of.

9 Q. And, therefore, if there is no

10 advertisement of pharmaceutical products --

11 excluding over-the-counter, so I don't have to say

12 it every time -- therefore, inherently, there is no

13 advertising of specialty pharmaceuticals; correct?

14 A. Of the products?

15 Q. Right.

16 A. That's correct.

17 Q. And you understand what specialty

18 pharmaceuticals are?

19 You don't have to give me the definition.

20 You generally understand what I'm talking

21 about?

22 A. Generally, yes.

23 Q. And, therefore, Exhibit A-70, about these

24 circulars that 71, to the extent that -- well,

25 strike that. I am going to start over.

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1 Does 70 show how many people access the

2 circular online in any of these numbers?

3 A. Not that I see.

4 Q. Okay. So assuming 71 we're treating as a

5 circular you get in hard copy and print; right?

6 A. Yes.

7 Q. Because you said this is a digital

8 version, but it does -- as we see in 70, it goes

9 out to people; right?

10 A. Yes.

11 Q. And it's in the store; correct?

12 A. Yes.

13 Q. So to the extent 70 is referring to

14 documents like this, it has no relationship

15 whatsoever to any circular or advertising that

16 relates to AllianceRx Walgreens Prime's business;

17 correct?

18 A. Yes, correct.

19 Q. Yes, I'm correct. Thank you.

20 MS. MILLER: Larry, it's 1:15. Can we break

21 for lunch?

22 MR. KERMAN: If you want.

23 (A lunch break was taken.)

24 BY MR. KERMAN:

25 Q. If you'd look at Exhibit 72, please.

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1 A. Okay.

2 Q. Is it fair to say you testified this is a

3 printout of Walgreens' LinkedIn page?

4 A. Yes.

5 Q. And like a web page, this is what you

6 would see on opening the page?

7 A. If you went to LinkedIn and searched

8 Walgreens, yes.

9 Q. There would presumably be more information

10 then what's shown on this. You could continue to

11 scroll down on LinkedIn?

12 A. It looks like it, yes.

13 Q. Does this have anything to do with

14 Reliance Rx Walgreens Prime?

15 A. No.

16 Q. Does the number of -- does AllianceRx

17 Walgreens Prime even have an Instagram -- or a

18 LinkedIn page? Excuse me.

19 A. I am not aware of that.

20 Q. You are not aware one way or the other, or

21 you believe they don't have one?

22 A. I don't know if they have one.

23 Q. Have you ever seen one?

24 A. I have not.

25 Q. Have you ever heard mention of one?

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1 A. I have not.

2 Q. I think where you got the followers is in

3 kind of microscopic print on top, 338,000 and

4 change?

5 A. Yes, that's what I was reading.

6 Q. That would be with respect to followers of

7 Walgreens on LinkedIn?

8 A. That's likely what that represents, yes.

9 Q. It would have no bearing on whether anyone

10 follows AllianceRx Walgreens Prime; correct?

11 A. Correct.

12 Q. If you go to 73, please.

13 I believe you testified 73 is a printout

14 of the Walgreens YouTube home page?

15 A. Yes.

16 Q. On the first page, I believe it's showing

17 eight videos; is that correct or not?

18 A. Yes, that's what is being shown there.

19 Q. To your knowledge, is that all the videos

20 that are available on the Walgreens home page?

21 A. No. To my knowledge, this is only a

22 subset of videos available on the Walgreens YouTube

23 page.

24 Q. Below the name "Walgreens" -- well, it's

25 there twice, but there is a number of subscribers;

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1 correct?

2 A. Yes.

3 Q. To your knowledge, that's people or

4 entities that subscribe to follow Walgreens on

5 YouTube?

6 A. Yes.

7 Q. And this document has nothing to do

8 whatsoever with AllianceRx Walgreens Prime; is that

9 correct?

10 A. That's correct.

11 Q. Do you know if AllianceRx has a YouTube

12 page or channel or whatever the appropriate word?

13 A. I am not aware if AllianceRx

14 Walgreens Prime has a YouTube page.

15 Q. You've never heard of or seen one?

16 A. I have not.

17 Q. Okay. Turn to 74, please.

18 Fair to say you said this was a printout

19 of a Walgreens Pinterest page?

20 A. Yes.

21 Q. I always say it wrong. I always want to

22 say "pin interest."

23 Below one of the Walgreens Ws in the word

24 Walgreens and to the right and above, there is a

25 checkmark. It says "10M plus monthly viewers." Do

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1 you see that?

2 A. Yes.

3 Q. Would that be relayed to followers or

4 anything on Pinterest, if you know?

5 A. I'm not sure what that "10M plus monthly

6 viewers" represents.

7 Q. A viewer can be someone who doesn't

8 necessarily follow Walgreens on Pinterest, or do

9 those terms not apply on Pinterest?

10 A. I don't know if a viewer and follower are

11 the same thing.

12 Q. That's what I meant. Okay.

13 Do you know if the M stands for thousands?

14 A. I wasn't sure, so I didn't want to guess.

15 Q. To your knowledge, this applies to

16 Walgreens only and not to AllianceRx

17 Walgreens Prime?

18 A. Yes.

19 Q. Do you know if AllianceRx has its own

20 Pinterest page?

21 A. I am not aware if AllianceRx

22 Walgreens Prime has their own page.

23 Q. You are not aware one way or the other.

24 Or you don't believe they have one?

25 A. I am not aware that they have one.

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1 Q. Have you ever seen or heard of them having

2 one?

3 A. I have not.

4 Q. At least insofar as this document shows,

5 it says -- well, actually, it says 50 boards. Do

6 you know what that means?

7 A. Each of these examples are generally

8 boards, so more like if you would have a board that

9 has multiple pins within that board related to that

10 topic.

11 Q. Do you know why this shows 9 boards, if 50

12 boards exist?

13 A. I do not know.

14 Q. Do you believe these 9 boards are

15 representative of the 50 boards that exist? Fairly

16 representative?

17 A. I am not aware of all the boards. So

18 I couldn't say that they are representative.

19 Q. To the extent that your company, through

20 its attorneys, is putting this document into use

21 here, at least five of the nine refer to beauty.

22 Some might be cut off.

23 Where it says "B-e-a" in the top middle

24 one, would you believe that would be

25 "New Year New Beauty"?

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1 A. I do.

2 Q. So counting "New Year, New Beauty,"

3 "Holiday Beauty," "Fall Beauty," "Summer Beauty"

4 -- I guess you get all the seasons -- and

5 "Walgreens Beauty" on the second page, I described

6 those accurately?

7 A. Yes, in terms of reading the board titles.

8 Q. So they are not related to pharmaceuticals

9 at all; correct?

10 A. No, they are not related to

11 pharmaceuticals.

12 Q. Can you tell from "Feel More Like You," if

13 that relates to any sort of pharmacy, or what does

14 it relate to? It's too small for me to tell.

15 A. I'm familiar with the "Feel More Like You"

16 content, and that's related to our "Feel More Like

17 You" program where we have pharmacists and beauty

18 consultants who are specially trained to help

19 patients with the side effects of their treatment.

20 So this content is more focused on, like, skin care

21 and --

22 Q. Hair loss?

23 A. -- hair loss, yes.

24 Q. Nothing specifically about pharmaceuticals

25 mentioned there or shown there?

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1 A. There might be something about side

2 effects of treatment and the side effects of

3 certain medications, but that's more related to

4 providing over-the-counter solutions for those side

5 effects.

6 Q. The "Cold & Flu Care," bottom left, none

7 of those are prescription medicines; correct?

8 A. No. It doesn't look like there is any

9 prescription medications.

10 Q. Looks like bottom middle is about, like,

11 lozenges and that kind of thing?

12 A. I can't tell for sure what all of the

13 packages represented are.

14 Q. Next page, photo cards is, obviously, not

15 related to pharmaceuticals; correct?

16 A. Correct.

17 Q. And "Grad Gifting" would not be related to

18 pharmaceuticals; correct?

19 A. Correct.

20 Q. And are you aware of any Pinterest board

21 that relates to Walgreens pharmaceuticals?

22 A. I am not.

23 Q. And, therefore, you are not aware of any

24 Walgreens board on Pinterest that relates to

25 specialty pharmacy; correct?

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1 A. Correct.

2 Q. If you go to Exhibit 75.

3 Fair to say you described this as a

4 printout of the Walgreens' Instagram page?

5 A. Yes.

6 Q. Would that be -- would Instagram have a

7 home page of sorts or a personal page or home page?

8 A. Instagram as a platform or Walgreens.

9 Q. For Walgreens.

10 A. Yes, if you want --

11 Q. Go ahead.

12 A. Go to Instagram and type in "Walgreens."

13 Q. Instagram is -- for the most part, people

14 post photos?

15 A. Yes.

16 Q. And actually, top right, top middle,

17 little movie camera shown. That would be for

18 posting a video?

19 A. Top middle. I am not sure.

20 Q. With a checkbook or a calendar.

21 A. Oh, the little icon that's there?

22 Q. I don't know if it's an icon. Look at the

23 one to the right of that, top right, where there is

24 a clock or a watch.

25 A. Okay.

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1 Q. Do you see in the top right of that

2 picture, there is a little symbol or a drawing?

3 Does that represent a video, to your knowledge?

4 A. Yes.

5 Q. So you can post photos or videos; correct?

6 A. Correct.

7 Q. And the only way you can really write

8 something is by writing it within the photo or

9 video?

10 A. You can do an Instagram post that has post

11 copy associated with it.

12 Q. "Post copy," meaning after the photo or of

13 the photo or what?

14 A. My experience, it comes after the photo.

15 Q. This document doesn't show any such thing;

16 correct?

17 A. It does not.

18 Q. Okay. Do any of these representations, as

19 shown on your page, relate in any way to

20 pharmaceutical sales of any kind?

21 A. No.

22 Q. Does anything in here relate to AllianceRx

23 Walgreens Prime?

24 A. No.

25 Q. Are you aware if anything concerning

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1 AllianceRx Walgreens Prime is ever posted on

2 Walgreens Instagram page?

3 A. Not that I'm aware of.

4 Q. And the same with documents we already

5 discussed. I think I forgot to ask you about the

6 last one on Pinterest. Are you aware of whether

7 Walgreens ever posts anything on behalf of

8 AllianceRx Walgreens Prime on its Pinterest page?

9 A. Not that I'm aware of.

10 Q. Are you aware of whether AllianceRx

11 Walgreens Prime has a Pinterest page?

12 A. I am not.

13 Q. Are you aware of whether AllianceRx

14 Walgreens Prime has an Instagram page?

15 A. I am not.

16 Q. Have you ever seen a Pinterest page or an

17 Instagram page or heard of one for AllianceRx

18 Walgreens Prime?

19 A. I have not.

20 Q. 76, please.

21 This is a screenshot of Walgreens' home

22 page on Facebook?

23 A. Yes.

24 Q. Finally, I'm a little more familiar with

25 Facebook than some of these other things. So this

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1 would be -- when you go to someone's, person or an

2 entity, Facebook page, you could, actually,

3 depending how many posts they have, you could

4 scroll and scroll forever, for a long time?

5 A. For a long time, yes.

6 Q. So how do you know -- was this just the

7 screenshot of the -- was this the first screenshot

8 that could be taken, and nobody scrolled further,

9 to your knowledge?

10 A. Yeah. I think it's representing what

11 shows up at the top of the page. So a section of

12 photos, a section of videos, and then, to your

13 point, it's cut off. So you can see on the second

14 page of it, it says "Posts," which is, I think,

15 what you're referring to in terms of you can scroll

16 and see multiple posts.

17 Q. Do you know why on page 2, it says "See

18 more Walgreens on Facebook. Log in or create an

19 account"? It looks like that is a printout that

20 was obtained without signing in to Facebook at all?

21 A. I'm not aware of what the printout is --

22 like what -- how somebody accessed the page or what

23 that's representing.

24 Q. To your knowledge, does Walgreens block

25 people who comment, if they do, negatively about

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1 Walgreens on Facebook?

2 A. In my experience, we do not.

3 Q. How about on Twitter?

4 A. I'm not certain, but in my experience, we

5 do not.

6 Q. You are aware of the concept of blocking

7 that I'm referring to in social media?

8 A. Yes.

9 Q. The Walgreens Facebook page is

10 Walgreens-owned, and it does not relate in any way

11 to AllianceRx Walgreens Prime?

12 A. That's correct.

13 Q. Does AllianceRx Walgreens Prime ever get

14 their name put on Walgreens' Facebook page?

15 A. Not to my knowledge.

16 Q. To your knowledge, does AllianceRx

17 Walgreens Prime have its own Facebook page?

18 A. Not that I'm aware of.

19 Q. Do you know why not?

20 A. No.

21 Q. As to any of the social media things we've

22 discussed, Exhibit 72 through 75 being LinkedIn,

23 YouTube, Pinterest, and Instagram, you have no

24 knowledge why AllianceRx doesn't get involved with

25 those?

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1 MS. MILLER: Object to form.

2 BY MR. KERMAN:

3 Q. Assuming they don't -- based on your prior

4 testimony, to your knowledge, they don't do those.

5 Do you know why?

6 A. I'm not aware that they do. I am not

7 involved in their day-to-day operations.

8 Q. And assuming that they don't, do you know

9 why?

10 A. I'm not involved in their day-to-day.

11 Q. Exhibit 77, I believe you testified this

12 was out of a Walgreens web page; is that correct?

13 A. Yes, walgreens.com.

14 Q. Would this be the home page, or you can't

15 tell?

16 A. This looks to me to be the home page.

17 Q. To your knowledge, does AllianceRx --

18 well, strike that.

19 AllianceRx has its own separate website;

20 is that correct? Or you don't know?

21 A. I believe they do, but I don't know for

22 sure.

23 Q. Were you involved at all in the selection

24 of a web address for AllianceRx Walgreens Prime?

25 A. Yes.

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1 Q. What was your involvement?

2 A. Working with our internal attorney,

3 Cary Pumphrey, as well as another Walgreens team

4 member, to look at ownership of various URLs and

5 availability of various URL.

6 Q. Who was that other person besides Cary?

7 A. I can't remember that person's name right

8 now.

9 Q. Do you remember if they worked for

10 Walgreens or worked for AllianceRx or worked for

11 someone else?

12 A. They worked for Walgreens.

13 Q. Male? Female? Do you know what

14 department?

15 A. I don't know.

16 Q. Do you know why they were participating in

17 this -- was it just you three?

18 A. It was generally just us three, yes.

19 Q. So Cary was involved because he was an

20 attorney?

21 A. I had been talking to him about pursuing

22 the name, and this was related to the name based on

23 what name we decided.

24 Q. Just trying to figure out the role of the

25 three of you. So you're from marketing from

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1 Walgreens; correct?

2 A. Yes.

3 Q. Cary is an in-house attorney for

4 Walgreens; correct?

5 A. Yes.

6 Q. Any way to decide what this other third

7 person did as their normal job?

8 A. I don't know the normal job. I know his

9 role in this case was helping with exploration of

10 URL, domain names.

11 Q. Do you know if he was an attorney, or you

12 know he wasn't an attorney?

13 A. I don't think he was an attorney.

14 Q. Had you ever encountered working with him

15 before?

16 A. I have not.

17 Q. Have you ever encountered working with him

18 since?

19 A. No.

20 Q. So it was a one-time thing which is why

21 you don't recall --

22 A. Yes.

23 Q. -- about him?

24 A. Yes.

25 Q. Do you know what names were considered for

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1 addresses or URLs, as you call them?

2 A. We actually did a search of a number of

3 different variations, including all of the elements

4 of the name. We looked at AllianceRx Walgreens

5 Prime, AllianceRx WP, AllianceRx, and then all of

6 those elements in various order. We may have done

7 searches earlier on other names, but I don't recall

8 that.

9 Q. To your recollection, when you do that

10 kind of search, do you have to individually input

11 each of those combinations? In other words, you

12 said "in different orders." Do you have to

13 manually type those in in a search, or will the

14 search consider that automatically? Scramble it

15 and tell you whether -- in other words, if there is

16 two words, A and B are the two words, will the

17 search automatically also search BA, or do you have

18 to enter that as a separate search?

19 A. Are you talking in looking at domain name

20 availability? That search?

21 Q. Yes.

22 A. I am not aware of the person whose name

23 I don't recall had to go about that search.

24 Q. Okay. So that's what that person was

25 doing? Specifically doing the search on the

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1 computer somehow?

2 A. I'm not sure how he did it.

3 Q. Okay. To your knowledge, was AllianceRx

4 Walgreens + Prime actually searched of whether that

5 could be a URL?

6 A. I'm not sure if the "+" was included.

7 Q. That was going to be my next question.

8 Subtract the plus. But at the time you were doing

9 it -- at the time you were doing this URL search,

10 had they already decided to drop the "+" or not?

11 A. I don't recall. I am not sure.

12 Q. Okay. So don't jump to deleting the "+"

13 yet, and just answer whether you recall, yes or no,

14 that a search was done to see if a URL was

15 available for alliancerxwalgreensprime.com or

16 dot-net or dot-anything?

17 A. AllianceRx Walgreens Prime?

18 Q. With a plus symbol.

19 A. Oh, I do not recall.

20 Q. Do you recall if the same thing was done

21 without the plus symbol?

22 A. I don't recall if this was part of the

23 search for the domain name.

24 Q. You don't recall or it was?

25 A. I don't recall.

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1 Q. So you can't recall, either with or

2 without the plus, whether they searched the full

3 name?

4 A. There was various conversations at various

5 stages of choosing the name. So in the initial

6 searches that I was working with Cary and the

7 person I don't recall if it was or not.

8 Q. Are you aware of what name was -- name for

9 a URL or what URL was ultimately chosen?

10 A. I am not aware.

11 Q. Are you aware that the URL that was chosen

12 is part of every employee of AllianceRx's email?

13 That it, like, an initial, a surname @, and then

14 it's at the URL?

15 A. I was involved in early discussions about

16 what the employee email would be, but I'm not aware

17 where it landed.

18 Q. Is that how it's done at Walgreens where

19 you work?

20 A. How what is done?

21 Q. Email addresses of employees of Walgreens.

22 A. So my email address, which I think is

23 pretty consistent, is

24 [email protected].

25 Q. And walgreens.com is your company's URL;

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1 right?

2 A. It is.

3 Q. So have you ever had reason to send or

4 receive an email with someone from AllianceRx?

5 A. Yes.

6 Q. Do you remember what their email addresses

7 were for any single employee?

8 A. I don't want to guess. I have something

9 in my head, but I'm not certain.

10 Q. What do you think is in your head?

11 A. At alliancerxwp.com.

12 Q. And I was going to tell you, if I told you

13 that, would you believe me. So do you know why

14 that was selected?

15 A. The finalization of the selection was

16 after I was involved.

17 Q. So, therefore, should I take that to be

18 you don't know why it was selected, or do you know?

19 A. I know some of the discussions about it,

20 but I don't know that a final -- the reasons for

21 the final decision.

22 Q. Well, tell me what discussions you know.

23 A. About just brevity in that instance.

24 Q. So all you know is that before the final

25 decision was made, there was a discussion of

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1 brevity of the URL?

2 A. Yes. For the email you're talking about.

3 That's what I'm referring to.

4 Q. But the email, we've said, is synonymous

5 with the URL for the company's website?

6 A. You said that that was the same for

7 Walgreens in terms of walgreens.com and then on the

8 email in walgreens.com for our website. I am not

9 certain what their AllianceRx Walgreens com is.

10 Q. If I tell you -- well, when you put the

11 one with "WP," were you talking an email address or

12 a website?

13 A. I was talking email address. You had

14 asked if I emailed anybody.

15 Q. Trying to be precise.

16 If I told you that the web address for

17 AllianceRx Walgreens Prime is not

18 alliancerxwalgreensprime.com, it's

19 alliancerxwp.com, would you be surprised to learn

20 that, or did you learn that?

21 A. I wouldn't be surprised to learn that.

22 Q. Have you ever had occasion to go on their

23 website for any reason?

24 A. Not that I recall.

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21 Q. So you don't know whether AllianceRx

22 administers pharmacy reimbursement programs?

23 A. I am not sure.

24 Q. So you really don't know much about the

25 business of AllianceRx other than it's just a

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1 specialty pharmaceutical company, to your

2 knowledge?

3 MS. MILLER: Object to form.

4 THE WITNESS: I am not familiar with the

5 day-to-day works of the company.

6 BY MR. KERMAN:

7 Q. Okay. To the best of your knowledge,

8 sitting here today, what do you believe the

9 business of AllianceRx is?

10 A. AllianceRx is providing specialty pharmacy

11 drugs and services in terms of mail order

12 prescriptions and the central facility, like

13 central call services.

14 Q. Would other companies that provide

15 specialty pharmaceutical services be competitors of

16 Alliance?

17 MS. MILLER: Object to form.

18 THE WITNESS: Yes.

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15 Q. There was mention, including in that

16 exhibit, of all the Walgreens expenses and may have

17 been mentioned otherwise about TV advertising. Do

18 you remember some questions at least?

19 A. Yes.

20 Q. Do you know if AllianceRx Walgreens Prime

21 has ever done any TV advertising at all?

22 A. I do not know if they have.

23 Q. Have you personally ever seen a commercial

24 for AllianceRx Walgreens Prime?

25 A. I have not.

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1 Q. Do you know if AllianceRx Walgreens Prime

2 does any radio advertising?

3 A. I do not, no.

4 Q. Have you ever personally seen -- strike

5 that.

6 Radio, have you ever personally heard a

7 commercial for AllianceRx Walgreens Prime on the

8 radio?

9 A. I have not.

10 Q. How about electronically on Spotify, any

11 other connection, Pandora, have you ever heard a

12 commercial for AllianceRx Walgreens Prime on any of

13 those?

14 A. On streaming audio?

15 Q. Yes.

16 A. No, I haven't.

17 Q. Are you aware they otherwise do it, and

18 you just may not have heard it?

19 A. I am not aware.

20 Q. Have ever heard of or seen a banner ad for

21 AllianceRx Walgreens Prime?

22 A. I saw a banner ad example in the FY18

23 provider deck that we reviewed here.

24 Q. Have you ever seen one, actually, as the

25 ad? Not as a brochure that we may advertise this

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1 way. Have you ever actually seen one in an ad on a

2 computer? An iPhone? An iPad? You know, any

3 other type of phone?

4 It doesn't have to be Apple products.

5 A. No, not as a consumer.

6 Q. On a web page ever where you are watching

7 one web page, not a Walgreens web page, you know,

8 you are Googling something, and you hit an article.

9 Have you ever seen an ad pop up for AllianceRx

10 Walgreens Prime?

11 A. Not as a consumer, no.

12 Q. You said Walgreens is sometimes heard of

13 in the newspaper or news, that it makes the news?

14 A. Yes.

15 Q. Right before you said it was one of the

16 most loved brands in America. That was according

17 to one survey?

18 A. Yes.

19 Q. Was it loved or most known, or did it

20 actually used the word "love"?

21 A. This one was "most loved."

22 Q. Do you know who did that study?

23 A. Morning Consult.

24 Q. Do you know what other companies she found

25 to be most loved as well?

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1 A. There were a lot of companies. I don't

2 recall specific ones.

3 Q. How many is "a lot"?

4 A. Walgreens made it into the top 25. So

5 I know there were 25.

6 Q. Did AllianceRx make it onto that list, to

7 your knowledge?

8 A. Not to my knowledge.

9 Q. You heard of news of Walgreens this week

10 anywhere?

11 A. News of Walgreens?

12 Q. Yes.

13 A. Yes.

14 Q. What did you hear?

15 A. We had our earnings report this week.

16 Q. How did your stock do this week?

17 A. I haven't checked it today.

18 Q. Did you check it after Wednesday's close?

19 A. I checked it during the course of

20 Wednesday.

21 Q. Did you check it on Thursday to see how it

22 did on Wednesday at close?

23 A. I checked it during the course of

24 Thursday.

25 Q. Yeah. How did it do on Wednesday?

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1 A. It was down.

2 Q. How much?

3 A. I can't remember the percentage.

4 Q. If I tell you 5.8 percent, does that ring

5 a bell?

6 A. I would believe you.

7 Q. And would that be attributable to sales

8 and earnings fell short of analysts' expectations?

9 Did you see that reported anywhere?

10 A. Yes. For the quarter, yes.

11 Q. So would that be good publicity with

12 respect to the Walgreens name and reputation?

13 A. I wouldn't call it good publicity.

14 Q. Would you call it bad?

15 A. In terms of financials, yeah.

16 Q. If you lose 6 percent of the business's

17 value in one day, that's almost unheard of;

18 correct?

19 MS. MILLER: Object to form.

20 THE WITNESS: I don't know about "unheard of."

21 BY MR. KERMAN:

22 Q. It's not good, though; right?

23 A. It's not good.

24 MR. KERMAN: I have nothing further.

25 (A short break was taken.)

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1 REDIRECT EXAMINATION

2 BY MS. MILLER:

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15 Again, this is a document that you had no

16 personal knowledge of yourself; correct?

17 A. Not prior to this case.

18 Q. Right.

19 Well, not prior to last week when you met

20 with your attorneys?

21 A. That's correct.

22 Q. Not when this case started; correct?

23 A. That's correct.

24 Q. And you didn't have this document when we

25 took your deposition in December of '18; correct?

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1 A. Correct.

2 Q. So when you say "not prior to this case,"

3 you meant not prior to last Friday when you met

4 with your attorneys who showed you this document;

5 correct?

6 A. Correct.

7 Q. And they told you about this document?

8 A. They showed me this document.

9 Q. Did you tell them what's on this document?

10 A. Did I tell them what's on it?

11 Q. Yes.

12 A. I don't know what you mean by that.

13 Q. Well, you had never seen it before; right?

14 A. I never saw this particular document

15 before.

16 Q. And you didn't create it?

17 A. That's correct.

18 Q. And you didn't supply the information in

19 it; correct?

20 A. That's correct.

21 Q. And in a line-by-line item basis, you have

22 no idea what the source of this information is;

23 correct?

24 A. I have visibility to our marketing finance

25 forecast as part of my job.

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1 Q. You told me that's the last line in this;

2 right?

3 A. No, I have the ability to different

4 channel spend as well.

5 Q. If we turn the page over again, would you

6 have any estimate of any specific line item, if

7 I were to ask you about it?

8 A. Not specific line item.

9 Q. So you'd have no way of knowing if any

10 specific line item was accurate or not; right?

11 A. In terms of the specific numbers?

12 Q. Right.

13 A. That's true. I have a general

14 understanding in terms of our TV spend being a big

15 portion of our spend.

16 Q. Okay. But if TV spend was 50 million and

17 radio spend was 25 million, and you reverse that to

18 TV being 25 and radio being 50, the totals would

19 still be the same; right?

20 A. Yes.

21 Q. And you said, "The totals appear to be

22 within a range that I'm familiar with," but you

23 wouldn't really know individual lines? If I said

24 to you how much was spent on email in each of those

25 years, would you have any idea?

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1 A. No.

2 Q. Because we could play that game.

3 So you really have no knowledge of any of

4 the supporting information on here, and you're just

5 saying the totals seem reasonable; right?

6 A. I don't know what you mean by the

7 "supporting information."

8 Q. Every one of those line items that add up

9 to the total.

10 A. In terms of the numbers themselves?

11 Q. Yes.

12 A. I don't have visibility to those specific

13 numbers or haven't memorized those specific

14 numbers.

15 Q. Right.

16 And without even memorizing them, you

17 don't have visibility to them, as you say. So you

18 wouldn't know them or be familiar with them; right?

19 A. I have general exposure to what we spend

20 in different channels, but I haven't memorized the

21 numbers.

22 Q. And if you haven't memorized them, you

23 can't tell, by looking at this document, whether

24 those individual numbers are accurate or not;

25 right?

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1 A. That's correct, not for all the individual

2 numbers.

3 Q. And even if every one of these is accurate

4 as to the amount of money that Walgreens spent,

5 none of it, as we've already said, relates to

6 AllianceRx in the slightest degree; correct?

7 A. That's correct.

8 MR. KERMAN: Nothing further.

9 RE-REDIRECT EXAMINATION

10 BY MS. MILLER:

11 Q. One more question.

12 These totals on the bottom of exhibit,

13 Applicant's Trial Exhibit 69, before you saw this

14 document, did you have a -- did you have personal

15 knowledge in your capacity as senior director of

16 Walgreens what the marketing spend was?

17 A. Yes.

18 Q. And did you rely on that knowledge when

19 you flipped the page over and testified about those

20 numbers?

21 A. Yes.

22 MS. MILLER: Nothing further.

23 MR. KERMAN: Nothing further either. Thank you

24 for your time and patience.

25 (Whereupon the proceedings concluded at 3:15 p.m.)

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1 Veritext Legal Solutions

1100 Superior Ave

2 Suite 1820

Cleveland, Ohio 44114

3 Phone: 216-523-1313

4

January 23, 2020

5

To: Tamara A. Miller Esq.

6

Case Name: Speciality Pharmacy Management, LLC v. Walgreen Co.

7

Veritext Reference Number: 3830975

8

Witness: Crystal Fouchard Deposition Date: 1/10/2020

9

10 Dear Sir/Madam:

11

Enclosed please find a deposition transcript. Please have the witness

12

review the transcript and note any changes or corrections on the

13

included errata sheet, indicating the page, line number, change, and

14

the reason for the change. Have the witness’ signature notarized and

15

forward the completed page(s) back to us at the Production address

16 shown

17 above, or email to [email protected].

18

If the errata is not returned within thirty days of your receipt of

19

this letter, the reading and signing will be deemed waived.

20

21 Sincerely,

22 Production Department

23

24

25 NO NOTARY REQUIRED IN CA

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chart 61:7,8 102:5102:7,8,13,19,20103:8,16,23 104:4

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30:25

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look 22:16 37:1338:2,10,21 72:374:16 87:16 88:1194:11 96:24100:13 104:18114:22 116:6,7117:1 126:8 134:9135:20 140:1141:5 143:3 144:7146:25 153:8154:22 160:4166:25 185:3,24

looked 87:18103:12 115:9128:13 134:22136:19 137:17139:21 162:4167:23

looking 19:20 20:620:17 25:13 26:128:1,18 37:2238:4 39:4 41:1754:24 56:6 65:1966:6 67:4 98:3,1099:20 101:3162:19 189:23

looks 19:14 22:1722:22 24:25 25:926:11,16,19,20,2136:20 54:14 62:2564:10 65:7 69:273:2 93:17 115:8115:23 140:25147:12 153:10157:19 159:16170:2

lose 184:16loss 152:22,23lot 48:16 51:11

53:18 73:22 115:8115:23 116:10118:18 134:23136:19 137:18183:1,3

love 182:20loved 75:12

182:16,19,21,25lower 124:13loyalty 51:19

82:14lozenges 153:11lschaefer 2:16

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lunch 84:25 85:3,5146:21,23

m

m 2:13 150:13191:25

madam 192:10magazine 21:2

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43:16 51:12mail 13:13 14:21

14:23 15:4,442:22,23,25176:11

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138:10,19 139:15139:18

male 160:13manage 74:14management 1:4

2:3 6:8,10 171:15172:2 173:23192:6 193:3 194:3

manager 8:11,149:1,6,18 28:1084:22

manner 79:7manually 162:13march 26:19

102:12mark 29:10 30:9

32:18 33:2,12,2134:5,21,24 35:1535:23 41:10,21,2442:3,6,20 43:12,1744:14,21,24 46:1146:20 47:6,1448:23 49:12,2251:4 52:4 53:11

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marked 5:9 15:2416:3,13,17 31:6,1036:14,18 60:17,2164:4,8 66:18,2267:16,20 68:21,2570:9,13 71:6,1072:16,20 75:22,2577:7,11 185:4

market 11:2045:14

marketing 3:197:20,23 8:6,11,149:1,6,18 10:5,8,1910:24 11:3,6,2112:1,2,7,13 13:2314:2,6 15:7,10,1215:15 16:24 17:1117:16,17 24:2325:18,20 28:1135:8,9,9,10 36:2136:22,24 37:2,9,1937:23 38:7,14,1538:20,21,22,24,2539:2,4 41:2042:13 44:11 45:546:14 51:2 54:755:20,21 56:13,1456:15 63:19 66:774:24 75:17 87:2190:14 94:21103:22 104:5

122:17 123:13,21125:21 128:5129:14 130:14160:25 185:8,15187:24 190:16

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84:6 173:19174:11

marriage 191:17martin 29:16mass 19:10,11

58:11,14match 23:8,16

24:12,15 25:24115:22 177:13

material 82:2,595:23 108:23

materials 35:841:25 42:13 46:1449:9 80:13 81:782:9 119:7

mats 41:7matter 16:9

191:18maximize 9:25mayer 2:12mba 7:11,15 8:7mcneil 8:8 10:8mean 11:24 14:24

16:25 18:22 20:838:16 40:20 41:1343:20 48:1,1250:22 53:4 54:158:17 70:6 73:21115:25 174:15,17186:5 187:12189:6

meaning 20:1424:14 52:11 63:1584:18 155:12

meaningful 30:15means 18:10,11,20

19:11,21 20:9,2123:10,21 37:638:5,6,14 39:648:6 62:23 67:971:3 77:17 96:7113:20,24 115:5151:6

meant 40:13 41:246:7 89:20 95:5105:3 112:8150:12 186:6187:3

measurement

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130:25med 11:20 58:13

58:20 145:1media 3:14 16:18

17:18,20,25 18:718:24 26:4,1452:25 66:8,10,1474:18 87:19 88:1088:22 91:18100:21 102:4,8,13104:5 158:7,21

mediacom 18:1medical 21:1

104:14medicare 58:21medication 11:19

20:2medications 153:3

153:9medicines 153:7meet 66:5 111:3meeting 90:18

91:4,13,23 93:13

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122:10,25meetings 108:18melding 134:4meltaways 9:17member 51:20

108:15 160:4members 51:14,14

51:15,23 52:7,1052:11 82:12,17

memorized 189:13189:20,22

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35:19 36:6 40:1542:3 45:11 58:859:10 82:16 84:20152:25 180:17

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41:20 43:1 46:1074:24

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20:19 26:12 48:1051:2 100:24

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94:1,7,14 186:19187:3

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115:18modified 33:20moment 114:22momentum 29:18

30:4 118:18money 90:13

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39:16 70:5 149:25150:5

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75:11 87:9 122:7182:23

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102:17,23 103:18

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named 75:12105:4

names 29:14,1730:17,20 115:14119:15 161:10,25162:7 174:10

naming 28:5 108:4109:16 117:8,19119:10

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narrowed 133:5national 12:9

75:20nationally 58:18natural 7:22nbc 45:17,20,22

59:12,14 60:2near 179:5necessarily 135:17

150:8need 9:13 49:5

65:24 66:1,5 86:288:16 113:18

needs 7:25negatively 157:25net 38:22 163:16netted 136:20network 58:18never 69:13 70:18

71:14 89:6,2591:21 94:13,19122:13 135:3142:9,14 149:15167:17 187:13,14

new 2:5,9 9:15,1612:15 14:14 23:730:10 33:9 34:1044:20 50:23 55:974:3 86:25,25125:9,12 151:25151:25 152:2,2174:1 179:13

newer 54:21 55:355:24 56:5 57:22

news 22:24 23:723:14,16 43:10111:2 182:13,13183:9,11

newsletters 51:12newspaper 48:7

48:14 75:1,3

141:4 182:13newspapers 39:20

62:6,8 63:16nine 13:16 151:21non 45:10normal 77:15 89:8

161:7,8normally 93:5north 1:19 2:14

191:12nose 45:7,9,15,16

45:24 46:3,559:11,15,15

noses 45:23 60:1060:13

notarized 192:14notary 191:4

192:25 193:10,18194:15,23 195:23

note 192:12notes 85:1notice 3:10 16:6

88:15november 31:23

32:20 128:19132:6,24 170:14

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numbering 90:8171:5

numbers 5:461:14 72:13 76:2578:4 123:11124:16 126:13135:5 139:18140:16 146:2171:6 177:24188:11 189:10,13189:14,21,24190:2,20 194:7

nursing 22:2423:7,14,16

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object 25:8 28:1529:2 32:10 33:637:14 47:8 63:2169:16 71:12 72:2372:24 73:7 76:1577:14 79:9,16,2380:7 82:1 83:284:7 96:18 101:24103:25 107:5112:25 131:17136:2 137:1139:22 159:1176:3,17 184:19

objecting 96:10objection 70:16

84:12,12 95:2296:3,11 97:11102:3 110:12113:16 137:5139:2,12 172:16172:21,24

objective 19:3objectives 94:23

103:2,3

obtain 39:18obtained 157:20obtaining 12:25obviously 153:14occasion 166:22occasionally 141:3oconor 28:17

29:23 105:21106:14 108:22110:14,18,19,22

october 27:11105:9 127:25128:17 129:21178:21

offer 12:10,2413:9 14:17 21:2022:2 35:14 43:2456:19

offered 11:2312:16 21:17 103:6

offering 20:10offers 39:9,10,11

61:3office 1:1offices 2:7official 193:15

194:21offset 38:18,20

54:14oftentimes 41:17oh 27:13 141:19

154:21 163:19177:16 178:8

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15:22 17:23 19:522:25 24:3 27:1427:20 30:2 32:441:23 49:12 55:559:1 61:4 62:964:18 65:19 75:7

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76:4 77:4,23 78:278:24 79:22 83:2184:20 85:6,9 86:286:3 87:13 89:489:11,17,24 90:3,792:1 93:24 94:1296:9,14 97:498:20 102:10109:12 110:17112:9 113:20114:18 115:5,12116:25 117:24118:9 119:22120:8,16 122:10122:19 126:12130:1 133:22138:14 141:22146:4 147:1149:17 150:12154:25 155:18162:24 163:3,12169:16 170:8171:8 173:4 176:7178:8 179:17185:5,18,21188:16

oldest 108:1olig 29:5,23

109:13,14,18110:3,5,15,18,20110:21 111:6

once 52:12 61:1885:23 86:4,6116:17 131:21186:13

oncology 11:1712:6,14 21:5,8,1021:20 22:24 23:623:14,16 101:13

ones 92:21 114:13183:2

ongoing 78:13online 19:22 20:15

35:25 39:8 40:4,741:13,14,19 42:2,948:19 53:5,10,1154:17,20 69:1574:8 78:15 146:2

opening 147:6operating 129:15

129:19,24 130:2,6operations 25:20

128:8 159:7179:10 180:11

opinion 84:5,9113:3,6,7,13,14169:5,6,7,9

opportunity 20:473:12,15 100:11111:3

opposed 50:18opposer 1:5 2:2

6:8,10opposition 1:4optical 65:25 66:1optimization 50:2

50:10optimizing 50:11option 44:3 111:4

111:9 136:6,23139:21 140:3,8,10

options 29:6 117:8117:19 136:6,19137:18 138:21

oral 36:11 174:25orally 169:9order 100:4

134:24 162:6176:11

ordered 31:19,2032:24 175:1

ordering 168:4,8orders 162:12organization 12:1

15:11organizations

45:10original 132:19otc 144:21outcome 191:18outline 5:8outreach 78:13outside 80:8,9,15owned 19:20

158:10ownership 160:4

173:19 174:11

p

p.m. 190:25packages 153:13pad 52:3page 4:2,12,15,18

5:2,9 18:17,1820:25 22:8,9,14,1622:23 48:9 64:1064:18,23 65:1,1965:20 66:24,2567:22,24 68:4,9,1369:3,8 70:2,3,1570:22 71:16,19,2472:6,7,10 90:492:1,11,25 93:1893:19,20 95:4,797:14 99:12 101:7101:7,21 103:20104:9,11 117:6,8117:10,11,15,16117:24 118:21119:2 122:1,6,7,13123:18 124:14141:4,5,6 142:7,12142:14,16,20

143:3 144:18147:3,5,6,18148:14,16,20,23149:12,14,19150:20,22 152:5153:14 154:4,7,7,7155:19 156:2,8,11156:14,16,17,22157:2,11,14,17,22158:9,14,17159:12,14,16171:7,7,9 173:3174:7 177:7 179:5179:5,15,16 180:2180:4 182:6,7,7188:5 190:19192:13,15 194:7195:3

pages 66:14 90:191:16 92:8,1093:21 116:11,13141:2,16,23167:23 180:7

paid 26:14 40:1940:21,25 43:5,653:25 57:18

pain 10:23 11:1735:19 36:7

pandora 46:25181:11

paper 185:14186:2

papers 48:3167:18

parade 48:1,2,4,22paragraph 110:25parallel 132:24parent 34:12,14part 8:8 16:24

18:1 25:1 30:6,1634:14 44:3 45:9

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58:21 76:11 77:2184:14 100:14105:1 109:15112:5,11,14,23113:10 116:17117:5 118:7,13,15119:7,9 120:10121:7 123:15130:10 133:15136:8 142:11,19143:9 154:13163:22 164:12168:11,14 175:12187:25 194:9

participate 38:1946:2

participating

125:12 160:16particular 8:23

40:9 102:16 104:4111:4 122:18187:14

particularly 84:15parties 40:15

43:21,22 47:18,2049:3,7 52:25191:11,16

partner 18:1,545:25 49:3 59:1460:10 100:25101:5

partners 8:1915:19 17:21 46:247:10 66:2 83:16100:23

partnership 12:917:19 34:19,2045:7,8,16 51:1059:12,13 75:2081:15

partnerships

34:17 45:4,10,1359:21

party 25:6,10 44:145:14 53:6,1576:12 83:18 96:15131:2 169:25

patent 1:1path 69:15patience 190:24patient 43:1 99:16

99:22patients 11:18

12:18 13:11 84:23152:19

pay 40:15 41:2043:9 47:17 100:6100:8,19 144:24145:1

payor 15:11,14,1915:19 35:10

payors 84:24pays 58:22people 13:14,16

19:21 23:15 24:424:8 28:24 29:129:13 43:24 47:2350:7 67:1,10 72:672:8,9,11 73:5,573:13,25 76:7105:22,22 135:12146:1,9 149:3154:13 157:25

people's 39:1pepcid 9:10percent 23:8,16

24:12 79:6 184:4184:16

percentage 78:2179:3 184:3

performance 75:6period 52:13peripherally 83:7

83:10person 28:22 32:9

80:2,3 99:20110:7,9,10 157:1160:6 161:7162:22,24 164:7172:19

person's 160:7personal 35:20

37:15 52:10 61:2261:24 81:13123:14 127:4,6,12154:7 185:9,23186:16 190:14

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19:17personally 22:5

84:1 94:25 95:14121:5 123:11134:19 180:23181:4,6 193:11194:15

perspective 53:2175:15,17 84:16

pfizer 10:3pfp 48:1,5,10,22pharma 19:20pharmaceutical

144:15,17 145:7145:10 155:20176:1,15

pharmaceuticals

12:23 13:4 21:21144:4,5,10 145:13145:18 152:8,11152:24 153:15,18153:21 174:25175:1,15

pharmacies 13:714:20 81:10,1183:6,14

pharmacists 12:17152:17

pharmacy 1:3 2:26:8,10 11:13,15,2212:4 13:8,8,1114:14,17 35:1641:6,8 80:1681:19,25 82:2,783:16 84:22 87:187:2 106:18144:16 152:13153:25 171:15,23172:1,2 173:23174:4,23 175:14175:22 176:10179:19 192:6193:3 194:3

phone 44:13 47:1352:3 93:6 97:19182:3 192:3

photo 36:2 57:11153:14 155:8,12155:13,14

photocopy 140:23photos 95:8

154:14 155:5157:12

phrase 111:19112:1,3,22 113:9118:25

physical 35:1107:23

physically 167:14pick 74:11picture 57:9 97:16

141:18 155:2piece 14:21 22:20

33:9

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pile 122:3piles 122:2pin 52:3 149:22pins 151:9pinterest 4:12

43:8 66:13 69:2,869:24 70:3 91:21149:19 150:4,8,9150:20 153:20,24156:6,8,11,16158:23

place 10:13 30:1144:23 47:2 130:25

placed 48:3 101:2placement 25:10

43:9places 80:19placing 67:25plan 3:14 16:18

17:11,14 25:1487:19 88:10,2294:22 175:3,16

plans 17:18platform 53:17

154:8play 189:2plaza 2:13please 27:19 65:1

85:24,25 88:1290:3 94:11 123:18134:9 140:14146:25 148:12149:17 156:20192:11,11

plus 33:21,23 34:3121:18 149:25150:5 163:8,18,21164:2

point 29:11 33:1186:25 97:9 111:11111:23 134:8

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14:24 95:24 104:4188:15

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116:23possibility 138:16

138:18post 69:22 154:14

155:5,10,10,12postcard 42:24posted 156:1poster 41:6posters 41:6 80:15posting 154:18posts 156:7 157:3

157:14,16potential 120:20potentially 125:14powerpoint 115:6

115:17,20pr 18:8 75:14precise 166:15preliminary 30:7preparation 77:22

87:11 88:5,9,20,2589:1 90:11,17120:9

prepare 85:2,1387:6 94:2,8

preparing 85:1093:14

prescribers 25:21

prescription 24:1958:22 74:11,1580:16,17 144:14153:7,9

prescriptions

13:12 35:17 74:774:8,10 79:18,2080:22 176:12

presence 19:2324:19

present 191:11presentation

115:6,17presented 21:16

136:6president 13:22

106:17 107:2press 47:25 48:11

48:12,22 52:19,23pressure 36:10presumably 147:9presume 120:17pretty 46:16 98:22

101:8 164:23previous 89:16,19

108:6previously 5:9

72:20prilosec 144:19primarily 29:23

110:13primary 109:15prime 14:9,12,13

14:16,22 15:8,1317:3 21:12,18,2022:2 23:1,5 26:2527:6 28:6,20 29:529:11 30:6 31:433:4,7,17,22 34:134:4,8,20 84:3,1384:14,16,21,22

86:17,24 87:595:10,20 103:15104:3,6,12,16106:19,24 109:14109:15 110:9,14111:7,19 112:1,22113:9 117:22118:10,19,23119:1,6,18 121:17121:21 127:24129:13 130:14,20130:25 132:19134:1,18 135:18135:18,20,22,25137:9,12,25138:10,16 140:11143:20,24 147:14147:17 148:10149:8,14 150:17150:22 155:23156:1,8,11,14,18158:11,13,17159:24 162:5163:4,17 166:17170:23 171:1173:9 175:8,11,18177:22 179:10180:20,24 181:1,7181:12,21 182:10

prime's 29:1686:20 146:16

print 3:22 9:1411:1 12:12 20:121:1,2,9,9,24 22:626:8,20,22 35:1142:12 46:18 50:1350:14,16 56:161:1 93:21 102:25103:1,5,19 104:10104:14 146:5148:3

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printed 39:8,1562:5,6 80:13 93:993:15 98:13142:15

printout 4:7,10,2170:2 92:2,10,2493:19 147:3148:13 149:18154:4 157:19,21

printouts 91:1893:11

prior 87:23 88:190:2 91:13 108:11159:3 172:7186:17,19 187:2,3

priorities 111:3private 120:15privileged 120:17

169:14probably 8:23

19:22 54:21 59:489:14 142:24

problem 139:15186:13

procedure 193:5194:5

proceedings

190:25process 29:1,13

30:11,12,16,2581:11 117:5168:12,13,14

produce 121:13produced 61:18

69:13,17 70:1871:15 73:1 120:16121:15,19 169:14169:15

producing 121:16product 9:2,15,22

42:16,17,19 50:9

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CRYSTAL FOUCHARD

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[url - walgreens] Page 33

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[walgreens - work] Page 34

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CRYSTAL FOUCHARD

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[work - zyrtec] Page 35

Veritext Legal Solutionswww.veritext.com 888-391-3376

Page 233: ESTTA Tracking number: ESTTA1112734 02/06/2021

Federal Rules of Civil Procedure

Rule 30

(e) Review By the Witness; Changes.

(1) Review; Statement of Changes. On request by the

deponent or a party before the deposition is

completed, the deponent must be allowed 30 days

after being notified by the officer that the

transcript or recording is available in which:

(A) to review the transcript or recording; and

(B) if there are changes in form or substance, to

sign a statement listing the changes and the

reasons for making them.

(2) Changes Indicated in the Officer's Certificate.

The officer must note in the certificate prescribed

by Rule 30(f)(1) whether a review was requested

and, if so, must attach any changes the deponent

makes during the 30-day period.

DISCLAIMER: THE FOREGOING FEDERAL PROCEDURE RULES

ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY.

THE ABOVE RULES ARE CURRENT AS OF APRIL 1,

2019. PLEASE REFER TO THE APPLICABLE FEDERAL RULES

OF CIVIL PROCEDURE FOR UP-TO-DATE INFORMATION.

Page 234: ESTTA Tracking number: ESTTA1112734 02/06/2021

VERITEXT LEGAL SOLUTIONS

COMPANY CERTIFICATE AND DISCLOSURE STATEMENT

Veritext Legal Solutions represents that the

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Page 235: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 66 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 236: ESTTA Tracking number: ESTTA1112734 02/06/2021

IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

SPECIALTY PHARMACY MANAGEMENT, LLC,

Opposer,

v.

WALGREEN CO.,

Applicant.

Opposition No.: 91236453Serial No. 87/353,224

NOTICE OF TESTIMONY DEPOSITION

PLEASE TAKE NOTICE that, pursuant to 37 C.F.R. §2.123 and TBMP § 703.01, the

testimony upon oral examination, shall be taken of:

DEPONENT:

PLACE:

Crystal Fouchard, Senior Director Brand MarketingWalgreen Co.200 Wilmot Road, 2nd Floor, MS #2243Deerfield, IL 60015

Leydig, Voit & Mayer, Ltd.Two Prudential Plaza180 N. Stetson, Suite 4900Chicago, Illinois 60601

DATE: January 10, 2020

TIME: 9:30 a.m.

Such testimony will be taken upon oral examination before a stenographer authorized to

administer oaths and used as evidence to support that there is no likelihood of confusion.

Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453

Applicant's Trial Exhibit 66

1

Page 237: ESTTA Tracking number: ESTTA1112734 02/06/2021

Date: December 16, 2019 /Tamara A. Miller/Tamara A. MillerLaura M. SchaeferLEYDIG, VOIT & MAYER, LTD.Two Prudential Plaza, Suite 4900180 N. Stetson Ave.Chicago, Illinois 60601-6731(312) [email protected]@leydig.com

Attorneys for Applicant

2

Page 238: ESTTA Tracking number: ESTTA1112734 02/06/2021

CERTIFICATE OF SERVICE

I hereby certify that on December 16, 2019 a copy of this NOTICE OF TESTIMONY

DEPOSITION was served via email, by agreement, on Opposer's attorney of record as of this

date:

Ellen S. SimpsonSimpson & Simpson PLLC5555 Main StreetWilliamsville, NY 14221United States

[email protected]@idealawyers.com

/Laura M. Schaefer/

3

Page 239: ESTTA Tracking number: ESTTA1112734 02/06/2021

TRADE SECRET / COMMERCIALLY SENSITIVE

Applicant’s Trial Exhibit No. 67 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL

Page 240: ESTTA Tracking number: ESTTA1112734 02/06/2021

HIGHLY CONFIDENTIAL

Applicant’s Trial Exhibit No. 68 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL

Page 241: ESTTA Tracking number: ESTTA1112734 02/06/2021

HIGHLY CONFIDENTIAL

Applicant’s Trial Exhibit No. 69 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL

Page 242: ESTTA Tracking number: ESTTA1112734 02/06/2021

HIGHLY CONFIDENTIAL

Applicant’s Trial Exhibit No. 70 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL

Page 243: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 71 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 244: ESTTA Tracking number: ESTTA1112734 02/06/2021

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490with card &

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PalmoliveDish Liquid10 oz.

While supplies last.

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0/OProducts SelectJohnson & Johnson

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Specialty Pharmacy Management, LL53Walgreen Co. Opposition No. 9123

Applicant's Trial Exhibit 71

/1002307

Page 245: ESTTA Tracking number: ESTTA1112734 02/06/2021

Add paperlesscoupons to your

Balance Rewardsaccount

Learn moreTap to watch

Available in the Walgreens App!

Download on the

App StoreGET RON

Google Play

Page 246: ESTTA Tracking number: ESTTA1112734 02/06/2021

2/$3 with card Gatorade28 oz. Plus deposit

or 2.39 ea. or CRV where required.

2/s with card BaiAntioxidant Infusion

or 1.79 ea. Drinks 18 oz. Plusdeposit or CRVwhere required.

bai

8-:'

2/$ with card10 -Pack Capri Sun

or 2.49 ea. 6 oz. ea.

Breakfast bargains

99 with cardFolgers Coffee22.6 to 30.5 oz.

2/$ Specialwith cardK

orKellogKashgi's

or 2.79 ea. Cereal 11.2 to 14 oz.Select varieties.

599

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199 with card General MillsCereal 11.5 to 13 oz.Select varieties.

499with cardNice!' 100°ó /V[ NON[Y

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or MapleSyrup8 to 24 oz

with card PeanutButter or Jelly Skippy

or 2.79 ea. Peanut Butter, 16.3 oz. Welch's Concord Grape Jelly, 30 oz.

2/$

pi Coupon offer expires 07/14/2018

2/250with cardSimply Juice or Drink11.5 oz.Limit 4. No limits in NM.Plus deposit or CRVwhere required.

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149 with card Snacks Kellogg's, Austin, Cheez-lt, Nabisco or PepperidgeFarm Goldfish, 2.2 to 6.5 oz or 6 pk. Select varieties.

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2/$or 4.99 ea. 7 with card

Oscar Mayer Bacon1 lb.

Coupon offer expires 07/14/2018

4/$5with cardBumble BeeSolid WhiteAlbacore Tuna5 oz. Limit 4.No limits in NM.

II,U11,1IIIIIIIIIII

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Page 247: ESTTA Tracking number: ESTTA1112734 02/06/2021

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or 3.99 ea.

with card Edy's or Dreyer'sIce Cream 1.5 qt.Brands vary by store.

/ TowithcardFrozen TreatsHalo Top Ice Cream, 1 pint

or 4.99 ea. Talenti Gelato or Sorbetto, 1 pint

+

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4/$4or 1.59 ea.

Theater Pack CandyItems shown, plus more! 79 with card Trident

eor Dentyne Gum14 or 16 pieces.Select varieties.

with card M&M'sSharing Size,

or 3.99 ea. 8 to 10.7 oz.Select varieties.

2/$3 with card CandyItems shown,

or 1.69 ea. plus more!

' HAItI130GOLD -BEARS

KalCoupon offer expires 07/14/2018

5Oeffwith cardKinder JoyChocolate Egg.7 oz. Limit 4.No limits in NM.

.liiiidiilplOV 7

Coupon offer expires 07/14/2018

1offwith cardMentos Gum45 or 50 pieces.Limit 4.No limits in NM.

Coupon offer expires 07/14/2018

2/55with card Candyor Gum Tootsie RollPops or Midgees,9.4 to 12 oz. CharmsBlow Pops, 10.4 oz. Dubble Bubble Gum, 16 oz.Limit 4. No I mits in NM.

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8.12.17.18.20. 23. 24, 28.28

piRefill your prescriptions in seconds. Walgreens.com

N402310

Page 248: ESTTA Tracking number: ESTTA1112734 02/06/2021

599

499

with card Nice!° SelectNuts Whole Cashews,16 oz. Pistachios, 16 oz. Deluxe Mixed Nuts,16 oz. Trail Mix, 26 oz.

with cardKrave or Duke's Jerkyor Smoked Sausages2.7 to 5 oz. Select varieties.

Coupon offer expires 07/14/2018

2/350 Nicervii;;;e PíÁ u

with card Nicej°11,

QTableware Cups, --12 pk. Bowls, 24 pk. 1146..,0, Plates, 20 or 40 pk. *owe,.Limit 4. No limits in NM. `

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with cardNice!° Bags Sandwich,50 or 150 pk. Freezer, 15 or 20 ct. Storage, 15 to 25 ct. Limit 4.No limits in NM.

Nice' 4sida

99

2/$or 2.99 ea.

with card Planters Nuts Cashews Halvesor Halves & Pieces, 8 oz. Mixed, 10.3 oz.

with card Frito-Lay Lay's, 7.75 to 8 oz. Cheetos, 7 to 8.5 oz. Smartfood Popcorn,8.5 oz.

ONicej° Bath Tissue9 mega rolls.

or 56 ea.

pi Coupon offer expires 07/14/2018

$1 off Nice'

with card Nicej°Paper Products Paper Towels, 6 rolls Bath Tissue, 6 or 9 mimmimega rolls Limit 4.

NicerNo limits in NM.skóó

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reward = 5000 bonus pointswhen you spend S15 or moreon participating products." rewards

ONLINE COUPON Gain LaundryDetergent Liquid,

with card 50 or 51 oz. Flings,

OR16 pk.

with card &2 off coupon0

ONLINE COUPON

with card &02 oft coupon0

Laundry Care Bounce FabricSoftener, 80 sheetsDowny: Unstopablesor Fireworks, 9.7 oz. Liquid Fabric

to 64 oz.

e ra SoBath Tissue12 mega rolls.

with card &a1 off coupon0

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ONLINE COUPON

with card &s2 off coupon0

499with card

s3 off onlinecoupon on 20

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Swifter Dusters,5 pk. Refill Cloths,12 or 16 pk.

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9. tI.17. 19.20.23.2

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Page 249: ESTTA Tracking number: ESTTA1112734 02/06/2021

buy 1 get 1 with card Wexford' School Supplies Notebooks, Composition

FREE*

Books, Binders, Junior Legal Pads or Backpacks. Select varieties.

with card Paper Mateeor Sharpie Pens,

Mechanical Pencilsor Highlighters.Select varieties.

599

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with card Paper Products Angel Soft Bath Tissue,6 mega rolls SparklePaper Towels, 8 rolls Quilted Northern BathTissue, 12 rolls

COUPON SAVINGS

with card &s2 off coupon

in most Sunday paperst

Persil LaundryDetergent Liquid,40 oz. Power -Caps,16 or 18 pk.

with card Wexford'Highlighter or 2 -Pocket

or 29c ea. Folder Select varieties.

2/$5 with card Lysol Neutra Air, 10 oz.

or 2.59 ea. Select Cleaners,24 or 28 oz. Wipes, 35 pk.

egirair

89ewith card

buy 3 get 1

FREEcoupon

in most Sunday paperst

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off

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Passport and ID Photos - Ready in minutes!Pictures taken and printed while in store.

'ins during regular Iah hours

*Of equal or lesser once tOnly available on mstere purchases htiol to be combined with any other offer Photo promo codes must be entered at time of order placement. hAvaiiable for same day pickup at select locations See associate for detail tVaiid in store. Donne or on the mobile appttGood on next purchase Purchase requirement must be met in a single transaction. before taxes and after discounts, store credit and redemption dollarsare applied. Due to slate and federal laws points cannot be earned or redeemed on some items. Complete details at V/atgreens coos/Balance

05002312

Page 250: ESTTA Tracking number: ESTTA1112734 02/06/2021

Print photosfrom your phone

in a few easy steps

Learn moreTap to watch

ride aAvailable in the Walgreens App!

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Google Play

1M02313

Page 251: ESTTA Tracking number: ESTTA1112734 02/06/2021

buy 1 get 1 with card

50Sal

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On Care Select varieties.

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offDesignerFragrances

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buy 1 get 1

50 °A)off*

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7/28/18 with card

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N.002314

Page 252: ESTTA Tracking number: ESTTA1112734 02/06/2021

p at checkout when you spendivra s S20 or more on participating products.Good on your next in store purchase»'

get 1

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off*cardeticse brand

COVERGIRLT RUC Lé ND

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and online at Walgreens.com/haircolornow thru 7/28/18 with card

beauty and personal care"

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buy 1 get 1

50%offwith card Hair CareAussie. Head & Shoulders,Herbal Essences or Pantene.Select varieties.

ONLINE COUPON

2/$10or 5.49 ca. with card

OR

21$8with card &

s2 off couponon 20

Dove or TresemmeHair CareSelect varieties.

COUPON SAVINGS

or 4.49 ca. with cardOR

with card &s4 off coupon

on 2 e most Sunday paperst

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INJECT

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2/$7or 3.99 ea. with card

OR

2/$3with card &

s4 out couponon 2 in must

Sunday paperst

+$1 off coupon

online or in store*

L'Oreal Elvive HairCare Shampooor Conditioner, 12.6 oz. Select Stylers5.99 with card Shampooor Conditioner, 25.4 oz. Select Treatments

Gamier Fructis HairCare Select varieties.

walgreens.com/beautyenthusiastiss coupons to card at Walgreens.comtcigms. tOS`/ available on instore purchases ,Coupon aaadable at Walgreens con/Coupons Card and ovine rnaulacturer coupon required for pricing. **Or equal or lesser puce Ra'ancet Rewards card required for promotional pricing. Excludes men's hair color, tndittarel saes. hair apyances,al pricxtg. Subiect to availab:..ty lGood on next purchase Every qualtyirxg purchase adds up to the S50 spend requirement A qualifying beauty purchase includes products from the cloning categories fragrances, cosmetic skin caee, hair care. oral care and groomag products Excludes prescriptions. baby hair care. baby skin care71y available on instore purchases dttnly available on instore purchases Limit 1 Register Reward coupon per customer per offer See coupon for terms. restrictions and expiration Purchase requirement must be met in a single transaction, before taxesand after discounts. store credit and redemption

Ní)02375

Page 253: ESTTA Tracking number: ESTTA1112734 02/06/2021

Over $70 in coupon savings belowpi Coupon offer expires 07/142018

699with cardNeutrogenaNaturals Skin CareCleansers or Scrubs.Excludes wipes.Limit 3. No limits in NM.

11 I111111111M1111111119

pi Coupon offer expires 07/142018

250with cardNeutrogena SingleUse MasksLimit 3.No limits in NM.

a II I11111111 IIIIIIII!I!!11!11117

pi Coupon offer expires 07/142018

$3offwith cardCoppertone or Bainde Soleil Sun CareLimit 3. No limits in NM.

01111111111IIIIIIIIIIII11111115

pi Coupon offer expires 07/14/2018

$4offwith cardL'Oréal Skin CareRevitalift or Age PerfectMoisturizers.Excludes trial size.Limit 3. No limits in NM.

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oll Ilbbb9!q iiiiiiiiii pp

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1offwith cardBan Roll On Deodorant3.5 oz. or 2 pk.Limit 3. No limits in NM.

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pi Coupon offer expires 07/14/2018

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8

2

pi Coupon offer expires 07/142018

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$100with cardCrest or Oral -B Vitality Floss Actionor Dual Clean Toothbrush Brush Heads, 3 pk. 3D Whitestrips,14 to 42 pk. Excludes Vivid and NoticeablyWhite. Limit 3. No limits in NM.

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pi Coupon offer expires 07/14/2018

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N902318

Page 254: ESTTA Tracking number: ESTTA1112734 02/06/2021

buy 1 get 1

ofu*with card

SK%,1 rewarc.0^pn honor

2/$12or 7.99 ea. with card

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5/

599card-OR

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$2 off couponin most Sunday paperst

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= 5000 bonus pointswhen you spend Sts or morereward

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2/S18or 12.99 ca. with card

OR2$15with card &

53 off couponon 2 in most Sunday paperst

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299w card

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$2 off couponin most Sunday paperst

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buy 1 get 1

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buy 1 get 1

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N.002317

Page 255: ESTTA Tracking number: ESTTA1112734 02/06/2021

,4

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Find care nowFor common illnesses andmore-online or in person.

See services

Page 256: ESTTA Tracking number: ESTTA1112734 02/06/2021

Digestive Care Walgreens. Select Omeprazole, Esomeprazole, OmeprazoleMagnesium, Wal -Zan° Anti-Diarrheal or Smooth LAX'.

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1899with card &

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1e.002319

Page 257: ESTTA Tracking number: ESTTA1112734 02/06/2021

Refill prescriptionsand check refill status

in seconds

IIMLearn moreTap to watch

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Google Play

Page 258: ESTTA Tracking number: ESTTA1112734 02/06/2021

50

buy 1 get 1

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Page 261: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 72 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 262: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 264: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 73 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 265: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Specialty Pharmacy Management, LLC v.

Walgreen Co. Opposition No. 91236453

Applicant's Trial Exhibit 73

Page 266: ESTTA Tracking number: ESTTA1112734 02/06/2021

9:11:30 PM 1/9/2020 https://www.youtube.com/user/walgreens

Page 267: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 74 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 268: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 269: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 270: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 75 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 271: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 272: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 273: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 76 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 274: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453

Applicant's Trial Exhibit 76

Page 275: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 276: ESTTA Tracking number: ESTTA1112734 02/06/2021

Applicant’s Trial Exhibit No. 77 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

Page 277: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Walgreen Co. Opposition No. 91236453

Applicant's Trial Exhibit 77

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Page 278: ESTTA Tracking number: ESTTA1112734 02/06/2021

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Page 280: ESTTA Tracking number: ESTTA1112734 02/06/2021

View all products by:As Seen on TV I Baby. Kids & Toys I Beauty I Contact Lenses I Diet & Fitness I Grocery

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7:50:11 PM 1/9/2020 https://www.walgreens.com/

Page 281: ESTTA Tracking number: ESTTA1112734 02/06/2021

HIGHLY CONFIDENTIAL

Applicant’s Trial Exhibit No. 78 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL

Page 282: ESTTA Tracking number: ESTTA1112734 02/06/2021

HIGHLY CONFIDENTIAL

Applicant’s Trial Exhibit No. 79 to

Testimony Deposition of Crystal Fouchard on Behalf of Applicant

January 10, 2020

Opposition No. 91236453

Specialty Pharmacy Management v. Walgreen Co.

CONFIDENTIAL