ESTTA Tracking number: ESTTA1112734 02/06/2021
Transcript of ESTTA Tracking number: ESTTA1112734 02/06/2021
Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
ESTTA Tracking number: ESTTA1112734
Filing date: 02/06/2021
IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Proceeding 91236453
Party DefendantWalgreen Co.
CorrespondenceAddress
TAMARA A MILLERLEYDIG VOIT & MAYER LTDTWO PRUDENTIAL PLAZA SUITE 4900, 180 N STETSON AVECHICAGO, IL 60601-6731UNITED STATESPrimary Email: [email protected] Email(s): [email protected], [email protected], [email protected], [email protected]
Submission Testimony For Defendant
Filer's Name Tamara A. Miller
Filer's email [email protected], [email protected]
Signature /Tamara A. Miller/
Date 02/06/2021
Attachments Notice of Filing Testimony - Crystal Fouchard - PUBLIC redacted.pdf(1420165bytes )CrystalFouchard Exhibits PUBLIC.pdf(4282707 bytes )
1
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
SPECIALTY PHARMACY MANAGEMENT, LLC, )
)
Opposer, ) Opposition No.: 91236453
) Serial No. 87/353,224
v. )
)
WALGREEN CO., )
)
Applicant. )
APPLICANT’S NOTICE OF FILING TESTIMONY
OF CRYSTAL FOUCHARD (REDACTED)
In accordance with TBMP § 703.01 and 37 CFR § 2.125(a), Applicant Walgreen Co.
(“Walgreens”) hereby notes its filing of the testimony deposition of Crystal Fouchard with
corresponding exhibits. Pursuant to the Protective Order in place and 37 CFR § 2.126(c),
portions of the testimony transcript and some exhibits are deemed Confidential, Highly
Confidential, or Trade Secret / Commercially Sensitive. Thus, they have been redacted and shall
be submitted under separate cover and identified as “CONFIDENTIAL” via the ESTTA system.
Respectfully submitted,
Date: February 6, 2021 /Tamara A. Miller/
Tamara A. Miller
Laura M. Schaefer
LEYDIG, VOIT & MAYER, LTD.
Two Prudential Plaza, Suite 4900
180 N. Stetson Ave.
Chicago, Illinois 60601-6731
(312) 616-5600
Attorneys for Applicant
2
CERTIFICATE OF SERVICE
I hereby certify that on February 6, 2021 a copy of this APPLICANT’S NOTICE OF
FILING TESTIMONY OF CRYSTAL FOUCHARD (REDACTED), the testimony deposition
transcript, the signature page and errata sheet, and accompanying exhibits were served on
counsel for Opposer via email, by agreement, to:
Ellen S. Simpson
Simpson & Simpson PLLC
5555 Main Street
Williamsville, NY 14221
United States
/Laura M. Schaefer/
Applicant notes that the testimony transcript of Crystal Fouchard and corresponding
exhibits were previously served on Opposer’s counsel pursuant to TBMP § 703.01(m) on
February 6, 2020. Further, pursuant to the Protective Order, the signature page, errata sheet, and
confidentiality designations were served on Opposer’s counsel on March 9, 2020.
CRYSTAL FOUCHARD
1 THE UNITED STATES PATENT AND TRADEMARK OFFICE
2 BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
3 SPECIALTY PHARMACY
4 MANAGEMENT, Opposition No
5 Opposer, 91236453
6 vs. Serial No.
7 WALGREEN CO., 87/353,224
8 Applicant
9 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
10
11
12 TESTIMONY OF
13 CRYSTAL FOUCHARD
14
15
16 January 10, 2020
17 9:38 a.m.
18
19 180 North Stetson Avenue, Suite 4900
20 Chicago, Illinois
21
22 Stenographically Reported By:
23 Deanna Amore - CRR, RPR, CSR - 084-003999
24
25
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1 APPEARANCES OF COUNSEL
2
On Behalf of the Opposer, SPECIALTY PHARMACY
3 MANAGEMENT:
4 SIMPSON & SIMPSON
MS. ELLEN SWARTZ SIMPSON
5 5555 Main Street
Williamsville, New York 14221-5430
6 (716) 626-1564
7 - and -
LAW OFFICES OF LARRY KERMAN
8 MR. LARRY KERMAN
2645 Sheridan Drive
9 Tonawanda, New York 14150
(716) 834-9445
11 On Behalf of the Applicant, WALGREEN CO.:
12 LEYDIG, VOIT & MAYER, LTD.
MS. TAMARA A. MILLER
13 MS. LAURA M. SCHAEFER
Two Prudential Plaza
14 180 North Stetson Avenue
Suite 4900
15 Chicago, Illinois 60601-6731
(312) 616-5600
17
18
19 * * * * *
20
21
22
23
24
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1 I N D E X
2 WITNESS EXAMINATION
3 CRYSTAL FOUCHARD
4 EXAMINATION BY MS. MILLER 6
5 CROSS-EXAMINATION BY MR. KERMAN 85
6 REDIRECT EXAMINATION BY MS. MILLER 185
7 RECROSS-EXAMINATION BY MR. KERMAN 186
8 RE-REDIRECT BY MS. MILLER 189
9 EXHIBITS
10 Applicant's Notice of Deposition 15
11 Trial Testimony for Crystal
12 Exhibit 66 Fouchard
13 Applicant's Walgreens FY18 Provider 16
14 Trial Media Plan; W000927-938
15 Exhibit 67
16 Applicant's Corsearch Search Report 31
17 Trial Alliance Rx; W001828-2214
18 Exhibit 68
19 Applicant's Marketing Channel 36
20 Trial Financial Spend
21 Exhibit 69 FY14-FY18; W003012
22 Applicant's A snapshot of the print 60
23 Trial roto program; W003064
24 Exhibit 70
25
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1 EXHIBITS
2 NUMBER DESCRIPTION PAGE
3 Applicant's 7-8-2018-7-14-2018 64
4 Trial Walgreens Circular;
5 Exhibit 71 W002307
6 Applicant's LinkedIn Walgreens 66
7 Trial Printout
8 Exhibit 72
9 Applicant's YouTube Walgreens 67
10 Trial Printout
11 Exhibit 73
12 Applicant's Walgreens Pinterest Page 68
13 Trial
14 Exhibit 74
15 Applicant's Walgreens Instagram Page 70
16 Trial
17 Exhibit 75
18 Applicant's Walgreens Facebook Page 71
19 Trial Exhibit
20 76
21 Applicant's walgreens.com Printout 72
22 Trial
23 Exhibit 77
24
25
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1 EXHIBITS
2 NUMBER DESCRIPTION PAGE
3 Applicant's 5.16.2018 Email Re: 75
4 Trial Awareness Numbers;
5 Exhibit 78 W002762
6 Applicant's 6.15.2018 Walgreens FY17 77
7 Trial Brand Tracking Q're
8 Exhibit 79 Outline; W003277-3299
9 EXHIBITS PREVIOUSLY MARKED PAGE FIRST REFERRED TO
10 Applicant's Trial Exhibit 20 117
11 Applicant's Trial Exhibit 21 27
12
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15
16
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1 (Whereupon, the witness was
2 duly sworn.)
3 MS. MILLER: Tamara Miller, on behalf of the
4 Applicant, Walgreen Co.
5 MS. SCHAEFER: Laura Schaefer, on behalf of the
6 Applicant, Walgreen Co.
7 MR. KERMAN: Larry Kerman, on behalf of
8 Opposer, Specialty Pharmacy Management, LLC.
9 MS. SIMPSON: Ellen Simpson, am on behalf of
10 Opposer, Specialty Pharmacy Management, doing
11 business as Reliance Rx.
12 CRYSTAL FOUCHARD,
13 called as a witness herein, having been first duly
14 sworn, was examined and testified as follows:
15 EXAMINATION
16 BY MS. MILLER:
17 Q. Good morning, Ms. Fouchard. Thank you for
18 being with us today. Let's start with some
19 questions about your education.
20 Did you go to college?
21 A. I did.
22 Q. Where did you go?
23 A. I went to undergrad at the University of
24 Michigan.
25 Q. Did you receive a degree?
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1 A. I did.
2 Q. What was the degree?
3 A. Got my bachelor of business
4 administration.
5 Q. What year did you receive that degree?
6 A. 1991.
7 Q. And past your bachelor's degree, did you
8 seek any more education?
9 A. I did.
10 Q. What was that?
11 A. I got my MBA from Duke University, the
12 Fuqua School of Business.
13 Q. When was that?
14 A. 1999.
15 Q. And after college or your MBA, did you
16 have any -- what was your first job?
17 A. After undergrad, my first job was with
18 Kraft.
19 Q. What did you do for Kraft?
20 A. I was in marketing research.
21 Q. And what were your duties in that role?
22 A. I was focused on the natural cheese
23 business and was working with the brand marketing
24 team on consumer research related to either custom
25 research needs or syndicated research.
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1 Q. And when did you get that job?
2 A. 1991.
3 Q. And how long did you have that job?
4 A. Until 1993.
5 Q. After leaving Kraft, did you have any
6 other jobs that were marketing related?
7 A. Yes. After my MBA I went to work at
8 McNeil Consumer Products, which is part of
9 Johnson & Johnson.
10 Q. And what was your title there?
11 A. I began as an associate marketing manager.
12 Q. And approximately what year was that?
13 A. 1999.
14 Q. And you said associate marketing manager?
15 A. Yes.
16 Q. And in that role, what were your
17 responsibilities?
18 A. In that role I was working on the Tylenol
19 brand, was working with, actually, retail partners,
20 including Walgreens, on how the brand would show up
21 in store, things like displays and signage.
22 Q. And how long did you have that position?
23 A. That particular position was probably two
24 years.
25 Q. And what did you do after that?
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1 A. I became a marketing manager and,
2 ultimately, a group product director.
3 Q. Okay. So you started there in 1999?
4 A. Yes.
5 Q. So approximately what year did you become
6 a marketing manager?
7 A. I would say approximately 2001.
8 Q. And what were your duties in that role?
9 A. I worked on various brands. I worked on
10 the Pepcid brand and then also began working on the
11 Children's Tylenol and Children's Motrin brands,
12 various responsibilities, depending on the brand
13 and the business need at the time, developing
14 advertising, different types of print or TV
15 advertising, new product development, working with
16 the R&D folks on different types of new products,
17 Children's Tylenol Meltaways, as an example.
18 Q. How long were you a marketing manager?
19 2001 until when approximately?
20 A. 2005 maybe.
21 Q. And what did you do next?
22 A. Then I became a group product director.
23 Again, different responsibilities. Working on some
24 enterprise initiatives like SKU rationalization,
25 trying to maximize our assortment to generate the
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1 greatest number of sales at the most efficient
2 SKUs -- with the most efficient number of SKUs.
3 Worked on an acquisition of Pfizer consumer
4 products where we acquired brands like Zyrtec.
5 Q. And did you have any marketing-related
6 responsibilities as the group products director?
7 A. Yeah. All of those were within the scope
8 of marketing as it was defined within McNeil.
9 Q. And how long were you a group products
10 director?
11 A. Until 2008.
12 Q. And then what did you do?
13 A. Then I took a place and was not working
14 for a couple of years until I began with Walgreens.
15 Q. When did you start with Walgreens?
16 A. December 28, 2010.
17 Q. And when you started with Walgreens, what
18 was your title?
19 A. Marketing director.
20 Q. And what were your duties in that role?
21 A. In that role I was focused on supporting
22 our retail health and wellness business, which are
23 categories like pain, cough/cold, vitamins. Again,
24 various marketing-related initiatives, anything in
25 terms of consumer communication, which runs the
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1 gamut from in-store signage to print ads to radio
2 ads, TV ads.
3 Q. And are you still a marketing director at
4 Walgreens?
5 A. I am not. I'm a senior director.
6 Q. Okay. So after you became a marketing
7 director, did you become a senior director next?
8 A. Yes.
9 Q. And when was that?
10 A. It was about two and a half years ago, I'd
11 say.
12 Q. And what are you the senior director of?
13 A. Right now my focus is on our pharmacy and
14 health businesses. So that includes immunizations;
15 chronic conditions, including specialty pharmacy
16 conditions that we support direct to consumer; HIV;
17 and oncology; also pain; diabetes; our adherence
18 efforts to try and help our patients stay adherent
19 to their medication; and most recently, it includes
20 responsibility for Med D and market access consumer
21 marketing.
22 Q. You mentioned specialty pharmacy that's
23 offered direct to consumers. Can you explain what
24 you mean by that?
25 A. Sure.
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1 My portion of the marketing organization
2 is focused on direct-to-consumer marketing, and
3 there are certain businesses and conditions that we
4 talk about as specialty pharmacy that we support
5 direct to consumers. So we would -- and those
6 include, specifically for my team, oncology and
7 HIV. So we develop marketing campaigns and tactics
8 to support those businesses on HIV. For example,
9 we have National HIV Testing Day and a partnership
10 with Kaiser Family Foundation where we offer free
11 HIV testing in our stores. That's just one
12 example. We also do print advertising and other
13 types of marketing.
14 For oncology, we have a myriad of efforts.
15 We launched a new program called "Feel More Like
16 You," which is a service offered in our stores
17 where pharmacists and consultants have been
18 specially trained to help cancer patients with the
19 side effects of their treatment. So we help
20 consumers become aware of that service and
21 encourage them to take advantage of it.
22 Those are just examples.
23 Q. And specialty pharmaceuticals that you
24 offer direct to consumer, how would a consumer go
25 about obtaining those drugs?
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1 A. Sure.
2 There are multiple ways.
3 So we have specialty at retail, so where
4 those pharmaceuticals, in some case, are available
5 in our retail stores.
6 We also have what we call our local
7 community pharmacies, which may be a stand-alone
8 pharmacy, or it may be a pharmacy on-site at a
9 hospital or a health system where they offer
10 specialized services specifically for specialty
11 pharmacy patients.
12 Those prescriptions could also be
13 available via mail.
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8 Q. Have you heard of AllianceRx
9 Walgreens Prime?
10 A. I have.
11 Q. What is that?
12 A. AllianceRx Walgreens Prime is a joint
13 venture between Walgreens and Prime -- it's now a
14 new company -- to support specialty pharmacy.
15 Q. And how, if you know, is AllianceRx
16 Walgreens Prime different than the specialty
17 pharmacy that you offer direct to consumers?
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23 (Whereupon, Applicant's Trial
24 Exhibit 66 was marked for
25 identification.)
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1 BY MS. MILLER:
2 Q. The court reporter has handed you what's
3 been marked Applicant's Trial Exhibit 66.
4 Do you have an understanding of what this
5 document is?
6 A. I see it's a notice of testimony
7 deposition.
8 Q. And do you understand you are here today
9 to testify on behalf of Walgreen Co. in the matter
10 shown at the top?
11 A. Yes.
12 (Whereupon, Applicant's Trial
13 Exhibit 67 was marked for
14 identification.)
15 BY MS. MILLER:
16 Q. The court reporter has handed you what's
17 been marked Applicant's Trial Exhibit 67, entitled
18 "FY18 Provider Media Plan."
19 Do you see that?
20 A. I do.
21 Q. There is a name under the title, Rick
22 Serlin. Do you know who Rick Serlin is?
23 A. I do.
24 He's part of our provider marketing team.
25 Q. When you say "our," do you mean Walgreens?
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1 A. Walgreens, yes.
2 Q. And do you know whether Rick helped
3 support the AllianceRx Walgreens Prime brand?
4 A. Yes, he does.
5 Q. And are you familiar with this type of
6 document?
7 A. I am familiar with this type of document,
8 yes.
9 Q. And what is this type of document in your
10 business?
11 A. So we put together a marketing plan. So
12 this type of document would be representative of
13 any key inputs that would be relevant for
14 developing a plan and then give examples of
15 different types of channels that are going to be
16 used and the marketing support of the initiative.
17 Q. And does the marketing team at Walgreens
18 regularly put together these types of media plans?
19 A. Yes. We do that in partnership with our
20 media agency, but this is a type of document that
21 we would do in conjunction with our agency partners
22 generally.
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24 Q. Ms. Fouchard, were you involved in the
25 selection of AllianceRx Walgreens Prime as the
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1 trademark?
2 A. Yes.
3 Q. And what was your involvement?
4 A. I was asked to help kind of facilitate
5 internally within Walgreens and also working with
6 Prime on the review and recommendation of the
7 trademark.
8 Q. Do you recall about when in time you
9 became involved?
10 A. I became involved towards the end of
11 October.
12 Q. Of what year?
13 A. Oh, 2016.
14 Q. Okay. Can you -- you have two stacks of
15 exhibits in front of you. The one on the left is
16 the applicant's exhibits. Can you find Exhibit 21
17 in that stack?
18 MR. KERMAN: Give me a chance to find it too,
19 please. Thanks.
20 Okay. Thank you for waiting.
21 BY MS. MILLER:
22 Q. Have you seen this document before?
23 A. I have.
24 Q. What is this document?
25 A. It's an email.
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1 Q. And looking at the top, were you a
2 recipient of the email at the top here?
3 A. I was.
4 Q. And what was this email about?
5 A. This was about the naming for the
6 Walgreens Prime joint venture.
7 Q. And who sent you the email?
8 A. David Barber.
9 Q. Who is David Barber?
10 A. He was my manager at the time.
11 Q. Did he also work in marketing?
12 A. He did.
13 Q. Why did David send you this email string
14 below?
15 MR. KERMAN: Object to the form.
16 THE WITNESS: James, Jim -- I call him
17 Jim -- Oconor forwarded the or sent this email to
18 David and others looking for a resource to help
19 lead the effort to gain resolution on the name for
20 Walgreens Prime joint venture. David sent it to me
21 at that time without any context, but subsequently,
22 based on our conversation, that person to help lead
23 and facilitate was me.
24 Q. And who are the people -- well, did you
25 work with -- you said "facilitate." Did you
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1 facilitate a process or other people?
2 MR. KERMAN: Object to the form.
3 THE WITNESS: Yes. As I said, I worked
4 internally within Walgreens and then also with
5 Cameron Olig on the Prime side to consider
6 different name options and put forth a
7 recommendation.
8 BY MS. MILLER:
9 Q. And do you know, when you became involved
10 with the selection of the mark "AllianceRx
11 Walgreens Prime" whether at that point -- do you
12 have an understanding of where in the selection
13 process people were before you became involved?
14 A. I had visibility to other names that had
15 been considered. There was a document from one of
16 Prime's agencies, Martin Williams, that reflected
17 different names within that document.
18 When I became involved, there was momentum
19 towards AllianceRx and Walgreens.
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5 (Whereupon, Applicant's Trial
6 Exhibit 68 was marked for
7 identification.)
8 BY MS. MILLER:
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10 BY MS. MILLER:
11 Q. And at some point after the legal review
12 happened, was a final decision made as to what mark
13 to go with?
14 A. Yes.
15 Q. What was that?
16 A. Initially, it was "AllianceRx Walgreens +
17 Prime."
18 Q. You said "initially." Why did you start
19 your answer with initially?
20 A. We subsequently modified to remove the
21 plus sign and the mark was AllianceRx
22 Walgreens Prime.
23 Q. Do you know why the plus sign was removed?
24 A. We were still doing different
25 considerations and reviews internally and with
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1 Prime during the course of the trademark search and
2 subsequent to that. So it was a call made to -- to
3 remove the plus sign for simplicity.
4 Q. Do you know why AllianceRx Walgreens Prime
5 was ultimately selected as the mark?
6 A. There were a number of factors.
7 So wanting to include both Walgreens and
8 Prime, given the equity that both of those marks
9 and brands bring to the different stakeholders that
10 are involved in this new company.
11 AllianceRx was related to -- one
12 consideration was that we -- Walgreens' parent
13 company is Walgreens Boots Alliance. So having the
14 word "Alliance" as part of our parent company
15 connects to that.
16 Also, the reference of Alliance -- or
17 Walgreens with Alliance, strategic partnerships are
18 very important. Alliance represents that idea of
19 partnership and also represents the idea of the
20 partnership with Walgreens and Prime.
21 Q. Do you know how long the mark "Walgreens"
22 has been in use?
23 A. Since 1901.
24 Q. And what has the mark "Walgreens" been
25 used for since 1901?
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1 A. It's on our physical store assets. So
2 it's on the exterior of our stores, on other
3 exterior assets we have, reader boards, what we
4 call monument signs. It's on the interior of our
5 stores and different assets like signage, our
6 circular, our savings book. It's on walgreens.com.
7 It's within our mobile app.
8 It's used on our marketing materials,
9 direct-to-consumer marketing, provider marketing,
10 payor marketing. So that could be examples all the
11 way from print ads to digital to TV, radio,
12 et cetera.
13 Q. And, generally speaking, what goods or
14 services does Walgreens offer under the Walgreens
15 mark?
16 A. We have our pharmacy services, including
17 prescriptions, information, advice. We have all of
18 our retail products in health and wellness
19 categories. As I mentioned, like pain, cough,
20 cold, vitamins; within beauty, personal care, so
21 cosmetics, shampoo; within consumables, nuts,
22 candy.
23 The mark itself is on our health and
24 wellness products. So we have products within the
25 store and sold online that are Walgreens-branded
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1 products.
2 We have photo services. They are also
3 under Walgreens.
4 Q. What would be included in health and
5 wellness products?
6 A. It's a big range. So I mentioned, like,
7 pain, cough, cold, vitamins. We have like GI,
8 gastrointestinal, things like heartburn relief. We
9 have testing supplies. We have things like blood
10 pressure monitors, glucose monitors. We have
11 within -- some types of oral clear. We have all
12 sorts of categories there.
13 (Whereupon, Applicant's Trial
14 Exhibit 69 was marked for
15 identification.)
16 BY MS. MILLER:
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4 Q. Looking at the top row, under "Marketing
5 Channel," the first item is "Roto/IVC." Can you
6 tell us what that means, if you know?
7 A. Roto, or we sometimes also say our
8 circular, is the weekly printed and also online
9 version of all of the offers that we have within
10 our stores. Actually, not all of the offers but
11 the highlight of the offers that we have within our
12 stores. IVC, I don't know what the initials stand
13 for. We also refer to that as our savings book.
14 That's what it says on the cover. So that's also
15 available in our store. It's a printed book that
16 has coupons. That's usually a monthly document.
17 Q. What are the ways in which someone could
18 obtain a roto?
19 A. A roto, our weekly circular, is available
20 in newspapers. It's also available in our stores.
21 You can access it on walgreens.com. You can also
22 access it on our Walgreens app.
23 Q. And do you know how many stores the roto
24 is sent to each week?
25 A. The roto shows up in almost all of our
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1 stores each week.
2 Q. And how many is that?
3 A. Almost 9,000.
4 Q. And the next item, "Online Display
5 (Digital & Programming)," can you tell us what that
6 is?
7 A. Online displays are -- those are generally
8 banner ads.
9 Programming, that's a particular type of
10 activation within digital displays, but they are
11 basically banner ads.
12 Q. And then skipping down to "Agency Fees,"
13 what is meant by that?
14 A. "Agency Fees," so those are fees that we
15 pay to third parties -- for example, I mentioned
16 WPP earlier -- to help us with the, for example,
17 development of creative or putting the circular
18 together, those types of things.
19 Q. And the next one, "Paid Search," what does
20 that mean?
21 A. "Paid Search." So that is if you are on
22 Google or Bing or other search engines and are
23 searching for something, we put dollars behind
24 making sure that Walgreens shows up in relevant
25 searches. So that would be an example of "Paid
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1 Search."
2 Q. And "Signage," what would be meant by
3 that?
4 A. "Signage," we usually use that to refer to
5 in-store signage. So that could be front door
6 poster. We have posters in our pharmacy waiting
7 room. Sometimes we have counter mats on the front
8 of store pharmacy counter, so those types of
9 signage.
10 Q. And would the signage bear the mark
11 "Walgreens"?
12 A. Yes.
13 Q. "Online Video," what would that mean?
14 A. "Online Video," basically what it's
15 representing. So a video that shows up on
16 something like YouTube. So, for example, if you
17 are looking for a video on YouTube, oftentimes you
18 have to watch a six-second ad before that video.
19 That would be an example of an online video where
20 we pay to have our marketing message included.
21 Q. Would the mark "Walgreens" be included?
22 A. Yes.
23 Q. Okay. And going back to the roto and IVCs
24 at the top, is the mark "Walgreens" on those
25 materials?
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1 A. It is.
2 Q. And the online displays that you
3 mentioned, would the mark "Walgreens" appear in
4 those?
5 A. Yes, it would generally appear in those.
6 Q. And would the mark "Walgreens" appear in
7 any TV or radio that you do?
8 A. Yes.
9 Q. And after online videos, the next one is
10 "Production." What would that include?
11 A. "Production" is the cost to develop a TV
12 spot or a print ad or a digital ad, you know, to
13 develop the marketing materials for these channels.
14 Q. And "Ad Tags," what are those?
15 A. "Ad Tags" are what you see at shelf
16 associated with a specific product, so generally
17 used to highlight that that product is on sale. So
18 you'll see the ad tag kind of being applied right
19 below the product at the shelf.
20 Q. Is the mark "Walgreens" on ad tags?
21 A. I am not sure.
22 Q. And direct mail, what would be included?
23 A. Direct mail is when we send out -- it
24 could be a letter. It could be a postcard.
25 Basically, something that goes through the mail
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1 direct to a customer or a patient with a message
2 from Walgreens.
3 Q. And would the name "Walgreens" be on it?
4 A. Yes.
5 Q. And what is "Paid Social"?
6 A. "Paid Social" is representing different
7 types of social channels, like Facebook, Instagram,
8 Twitter, Pinterest. So different types of social
9 channels where we would pay to have a placement, so
10 to show up in a relevant audience's news or feed on
11 Facebook, for example.
12 Q. And would the mark "Walgreens" be included
13 in such ads?
14 A. Yes.
15 Q. And "Magazine," I think we all know what
16 magazines are.
17 Would Walgreens include the mark
18 "Walgreens" in any magazine ad it might do?
19 A. Yes.
20 Q. And what does "Affiliates" mean?
21 A. "Affiliates" are third parties, like
22 RetailMeNot. Like they are different third parties
23 who are like accumulators of -- maybe it's coupons
24 or in some cases they offer, like, points to people
25 who use them. But, basically, it's having
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1 Walgreens show up in those third-party accumulator
2 searches. Like if somebody is using RetailMeNot,
3 having Walgreens show up as part of an option
4 within that.
5 Q. Does Walgreens use the name "Walgreens" on
6 its coupons?
7 A. On its coupons, like, within that example?
8 Q. Yes.
9 A. Yes.
10 Q. "Mobile Display"?
11 A. "Mobile Display" is having a marketing
12 communication, advertisement, show up on your
13 mobile phone.
14 Q. And would the mark "Walgreens" be used in
15 such mobile displays?
16 A. Generally, sometimes we use the corner W
17 because mobile ads are really, really tiny but...
18 Q. And what is "One Times Square"?
19 A. One Times Square is a billboard that we
20 have in Times Square in New York.
21 Q. Is the mark "Walgreens" on it, if you
22 know?
23 A. We place advertisements on it. Like, for
24 example, a video and the mark "Walgreens" would be
25 on -- would be on those advertisements. We also
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1 have a store in that building.
2 Q. In Times Square?
3 A. Yes.
4 Q. And what is "Partnerships/Cause
5 Marketing"?
6 A. That is a bucket that includes things like
7 our Red Nose Day partnership, which is a
8 partnership with the charity that Walgreens is a
9 part of. So Red Nose Day, ME to WE. We also have
10 partnerships with non-profit organizations, Home
11 and Family Foundation, as I mentioned earlier;
12 Kaiser Family Foundation; Susan G. Komen. So these
13 are different partnerships that we are working with
14 a third party to market together.
15 Q. What is Red Nose Day?
16 A. Red Nose Day is an event in partnership
17 with Comic Relief and also NBC. So there is a
18 one-day event that's a fundraiser event, but then
19 there is, you know, weeks' long efforts through
20 NBC.
21 There will be different integrations on
22 different NBC properties like Kelly Clarkson. Then
23 we also carry red noses in store. It's a
24 fundraiser. So if you buy a red nose, then a
25 donation is made to the charity partner.
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1 And then we also have our vendor -- our
2 supplier partners participate in donations to
3 Red Nose Day, and as a result of that, they get
4 display space in store. So you'll see
5 Red Nose Day, for example, in the center aisle or
6 on display.
7 Q. What is meant by "Email"?
8 A. "Email" is sending an email to either a
9 broad audience or a targeted audience with a
10 relevant message.
11 Q. And would the mark "Walgreens" be used in
12 email?
13 A. Yes.
14 Q. And what would "Marketing Materials"
15 include?
16 A. That's a pretty general bucket. So that
17 may include something like a brochure that we
18 print, so collateral that's used either in store or
19 out of store.
20 Q. Would the mark "Walgreens" appear on
21 brochures?
22 A. Yes.
23 Q. What is "Streaming Audio"?
24 A. "Streaming Audio" are channels like
25 Pandora. So rather than listening to terrestrial
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1 radio, you can listen to streaming audio, and we
2 would place a name within those streaming audio
3 channels.
4 Q. An audio ad?
5 A. An audio ad, yes.
6 Q. Would you include the mark "Walgreens" in
7 such ads?
8 MR. KERMAN: Object to the form.
9 THE WITNESS: You would verbally hear the name
10 Walgreens. Some of the partners also have a
11 digital component associated with them, and so you
12 might also see a visual ad, like, on your mobile
13 phone, for example, which would also have the
14 Walgreens mark.
15 Q. Can you explain "Mobile App Downloads"?
16 A. "Mobile App Downloads." So we have a
17 Walgreens mobile app, and in some cases, we pay
18 third parties to incentivize the download of the
19 mobile app.
20 Q. How do third parties go about
21 incentivizing the download of the app?
22 A. It could be we are advertising on, like, a
23 different site to give people visibility that we
24 have the Walgreens mobile app.
25 Q. And what is "Run of Press
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1 (ROP)/PFP/Parade"? What does that mean?
2 A. So "Parade" is an insert that's in some
3 Sunday papers. So if we placed an ad within
4 Parade, that's what that would represent.
5 "PFP," I don't know what the acronym
6 means. In addition, to the section of the
7 newspaper where it's got a focus on coupons, you
8 can put a freestanding insert, almost like a --
9 your own separate page highlighting Walgreens'
10 messaging, so that's a PFP.
11 "ROP" stands for run of press.
12 Q. What does "run of press" mean?
13 A. Sometimes we use that to reference
14 newspaper ads.
15 Q. And what would "Research" include?
16 A. "Research" could include a lot of
17 different types of research. So customer research
18 for my area of focus, research for consumers. It
19 could be focus groups. It could be an online
20 survey.
21 Q. Going back to the "Run of
22 Press/PFP/Parade," in those types of
23 advertisements, would the mark "Walgreens" be
24 included?
25 A. Yes.
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1 Q. Do you know what "Content" is?
2 A. "Content" is another general term, but we
3 do partner with third parties to develop content.
4 So, for example, WebMD might develop specific
5 articles related to a category or a consumer need
6 that Walgreens is sponsoring.
7 We could have a third parties develop,
8 like, an infographic, a graphical representation of
9 content bringing a study or other materials to life
10 in a way that consumers are going to understand and
11 respond to it.
12 Q. Okay. And would the mark "Walgreens" be
13 included in such content?
14 A. Yeah. Like I said, in some cases we would
15 be a sponsor of the content, and it would say
16 "Sponsored By Walgreens."
17 Q. And what is "Out of Home"?
18 A. "Out of Home" is usually referring to
19 billboards. So it might be a sign on a bus station
20 or it could be a billboard that you see on the
21 highway.
22 Q. And would the mark "Walgreens" be included
23 in such -- out of home -- advertisements?
24 A. Yes.
25 Q. What is "SEO"?
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1 A. "SEO" stands for search engine
2 optimization.
3 So within search, you have two different
4 dynamics: One being if somebody is searching
5 something that you want your brand to show up high
6 on that search. Another is to incentivize clicks.
7 So getting people to click on the search ad to take
8 you to, for example, our website to purchase a
9 product or to get more information. So search
10 engine optimization helps with, like, the
11 algorithms of optimizing Walgreens' exposure and
12 subsequent, then, action by the consumer.
13 Q. "In-Store Print"?
14 A. "In-Store Print," I'm not exactly sure.
15 I don't use that term. I know our stores have the
16 ability to print some things in store themselves.
17 That usually shows up on the store expenses as
18 opposed to being represented within this type of
19 document. So I'm not exactly sure what that
20 represents.
21 Q. And what about "Remarketing"? What does
22 that mean?
23 A. "Remarketing" is relatively new for us
24 from a technology standpoint. So having the
25 ability to understand if somebody has seen a
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1 digital ad and then serve them up with a subsequent
2 marketing messaging, perhaps, in another channel,
3 like sending them an email.
4 Q. Would the Walgreens mark "Walgreens" be
5 included?
6 A. Generally, yes.
7 Q. And "AARP Royalties," can you explain what
8 that is, and why it is in this report?
9 A. Sure.
10 We have a partnership with AARP.
11 Walgreens advertises within a lot of AARP vehicles.
12 They have different newsletters or magazines, and
13 then we also have an effort to try and connect AARP
14 members to become Balance Rewards members. So we
15 show AARP members the benefit of joining Walgreens
16 Balance Rewards, and they get an additional
17 discount for doing so.
18 Q. What is Balance Rewards?
19 A. Balance Rewards is Walgreens' loyalty
20 program. So if you are a Balance Rewards member,
21 you get access to the discounts on products. You
22 also get points for different types of promotions.
23 Q. Do Balance Reward members get any sort of
24 tool to use at checkout to show they are in the
25 rewards program?
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1 A. There are -- you can get a Balance Reward
2 card. You can also access the benefit by typing in
3 your phone number at the PIN pad at checkout.
4 Q. Do you know whether the "Walgreens" mark
5 appears on the Balance Rewards card?
6 A. I don't think it does.
7 Q. How many Balance Rewards members are
8 there, if you know?
9 A. We have over 100 million Balance Rewards
10 members. In my personal experience, I think the
11 latest number of active members, meaning that
12 they've used the card more than once in a 52-week
13 period, is 80 million.
14 Q. And what's "Internal Distribution"?
15 A. I'm not sure what that is referring to.
16 Q. "Public Relations"?
17 A. "Public Relations," again, there is a wide
18 range within that headline. So those are things
19 like -- associated with press releases; could be
20 associated with financials, like earnings calls;
21 could be associated with a specific program, like
22 when we launched the "Feel More Like You" program,
23 we had press releases associated with that.
24 It could be an event, something where we
25 host an event and have media and other parties
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1 attend where we talk about and promote the event
2 from their forum.
3 Q. And "Digital Roto/Shop Local," what does
4 that mean?
5 A. So our roto is available online. So Roto
6 and Shoplocal is a third party who, I think, helps
7 with the formatting and giving access to kind of
8 the digital functionality. So I think those are
9 the expenses associated with giving consumers
10 access to our roto online.
11 Q. Does your online roto contain the mark
12 "Walgreens"?
13 A. It does.
14 Q. And what is "Brand Influencer"?
15 A. "Brand Influencer" would be a third party
16 that we contract with to kind of talk about
17 Walgreens from -- again, from their platform. So
18 it could be somebody who has a lot of Instagram
19 followers or other types of followers on Facebook,
20 and they're talking about Walgreens from their
21 perspective to their followers.
22 Q. "Website," would that be walgreens.com, or
23 do you know?
24 A. I'm not certain.
25 Q. "Paid Content/Integrations," what does
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1 that mean?
2 A. That's similar to some of the examples
3 that I gave for "Content" above. So integration is
4 the example that I used where the Walgreens shows
5 up on, like, within Kelly Clarkson's show or other
6 types of integrations within a different program
7 where it's not like, first and foremost, marketing
8 led -- I'm sorry -- Walgreens led, but Walgreens is
9 showing up within other content.
10 Q. And "Promo Tools/IT Capabilities," do you
11 know what that is?
12 A. I'm not certain.
13 Q. What about "Coupons/Promotional Ad"?
14 A. It looks like it's an offset. I am not
15 exactly sure.
16 Q. And for some of the rows, there is blanks
17 in the column. For example, "Online Video" for
18 fiscal year '14 actual, there is nothing listed.
19 Do you know why that would be?
20 A. In that case I would assume that -- online
21 video is a newer technology. So we probably didn't
22 have -- we didn't activate in that channel in FY14
23 and began in FY15.
24 Q. And looking at "Streaming Audio" in fiscal
25 year 2014, there is nothing listed. Why would that
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1 be?
2 A. I think that's the same example of it
3 being a newer technology and Walgreens not being
4 active in that channel until more recently.
5 Q. Okay. Would the same be true for "Mobile
6 APP Downloads" or not?
7 A. Related. We developed the mobile app --
8 I don't know exactly when we developed it, but at
9 the end it's relatively new, and trying to promote
10 for downloads would have happened more recently.
11 Q. And what about for "Research"? There is
12 blanks in 2014 and '15.
13 A. So "Research," I think there has been
14 different ways of representing research within
15 Walgreens' accounting. So it may be that research
16 was in a different bucket in those earlier years,
17 within a separate insight bucket, for example, and
18 then with a desire to try and get the costs more
19 closely associated with the kind of end result,
20 bringing the research associated with marketing
21 into the marketing budget.
22 Q. And what about "Content," why would there
23 be blanks in 2014 and '15?
24 A. Content is a newer area of focus for us.
25 So we put more emphasis in that recently.
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1 Q. And then I'll skip "In-Store Print," since
2 you testified you don't really know what that is.
3 What about "Remarketing"?
4 A. "Remarketing" is, again, something that is
5 a newer technology for Walgreens. So something
6 that we began looking at and utilizing more
7 recently.
8 Q. And how about "Relations"? Why would
9 there be blanks for all years until 2018?
10 A. That may be an example like insights -- or
11 "Research" where there was a separate budget for
12 public relations and, again, in the desire to have
13 costs associated with marketing be reflected in the
14 marketing budget, that that was included within the
15 marketing view.
16 Q. And what would be the situation for
17 "Digital Roto/Shop Local"?
18 There is blanks in 2014 and '15.
19 A. I think we didn't offer the digital
20 version in this kind of really digitally dynamic
21 format until more recently.
22 Q. And "Brand Influencer," there is nothing
23 listed until fiscal 2018. Do you know why?
24 A. I think we may have pulled that out as a
25 distinct category more recently. Again, that's an
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1 area of more recent focus for us.
2 Q. And does Walgreens have brand influencers?
3 A. We don't have, like, a company
4 spokesperson, but we use brand influencers on
5 different types of campaigns. So within a Summer
6 Sun campaign, we had influencers, who were kind of
7 in the beauty and health space, who -- we had
8 generated content.
9 An example is they had their picture taken
10 with a UV camera to see kind of the hidden sun
11 damage, and then they used that photo to talk about
12 protecting their skin, and there are some
13 protection products available at Walgreens, for
14 example.
15 Q. And then "Website," do you know why fiscal
16 year 2016 would be blank in Walgreens' records?
17 A. I don't.
18 Q. And "Paid Content/Integrations," do you
19 know why those columns would be blank in 2014 and
20 2015?
21 A. I think just like the "Content"
22 discussion, a newer area of focus for us.
23 Q. And "Promo Tools/IT Capabilities," do you
24 know why 2016, '17 and '18 are blank?
25 A. I'm not familiar with that line.
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1 Q. You said you weren't sure about
2 "Coupons/Promotional Ads" either?
3 A. Right.
4 Q. Correct.
5 MS. MILLER: Let's take a five-minute break.
6 (A short break was taken.)
7 BY MS. MILLER:
8 Q. Ms. Fouchard, you mentioned, when we just
9 went through the last exhibit, one of the items was
10 TV. What kind of TV advertising does Walgreens do?
11 A. We have mass TV throughout the year. So,
12 for example, we have TV spots on flu shots and
13 Med D. Last year we had TV spots on summer skin.
14 So it's generally mass advertising to a broad
15 audience.
16 Q. And when you say "broad audience," what
17 does that mean?
18 A. Nationally, like showing up on network and
19 cable programming.
20 Q. Med D, what is that in reference to?
21 A. That's Medicare Part D, talking about
22 prescription co-pays.
23 Q. You have television advertisements that
24 address that?
25 A. Yes.
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1 Q. Okay. Do you know approximately how many
2 television commercials Walgreens might do in a
3 year?
4 A. I would say probably about eight different
5 messages. There might be different versions of
6 those, a 15-second spot versus a 30-second spot.
7 So I would say about eight different messages.
8 Q. About eight per year?
9 A. Per year.
10 Q. And you mentioned -- I think when you were
11 talking about Red Nose Day, but correct me if I'm
12 wrong -- a partnership with NBC. What is that
13 partnership?
14 A. So NBC is another partner within the
15 Red Nose Day initiative. So on Red Nose Day, which
16 is in May, they have a broadcast, almost like a
17 telethon fund-raising with different programming
18 associated with that. And then, in addition, you
19 know, for a week leading up to the actual day, they
20 have different integrations with either television
21 shows or celebrities that they have partnerships
22 with.
23 So last year, I believe it was
24 Julia Roberts going with Bear Stearns on some type
25 of adventure and talking about her experience. So
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1 we've been doing it for years. There is different
2 types of NBC and celebrity integrations either in
3 that programming or with celebrities they have
4 access to.
5 Q. And in those integrations, is the mark
6 "Walgreens" ever used, if you know?
7 A. Yes.
8 Q. In what ways?
9 A. Generally, there is a reference about
10 Walgreens being a partner and that the red noses
11 are available at Walgreens to purchase to generate
12 funding for the charity.
13 Q. Are the red noses available for purchase
14 anywhere else other than Walgreens?
15 A. They are not.
16 (Whereupon, Applicant's Trial
17 Exhibit 70 was marked for
18 identification.)
19 BY MS. MILLER:
20 Q. The court reporter has handed you what's
21 been marked Applicant's Trial Exhibit 70.
22 Do you have an understanding of what this
23 document is?
24 A. Yes.
25 Q. What is this?
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1 A. This is representing our print roto, which
2 is the circular that highlights a subset of our
3 offers.
4 Q. Okay. And --
5 MR. KERMAN: Can we just clarify? I don't know
6 if you referred to 70 or I misheard and wrote 70.
7 Is it 70? Did I do this wrong? I have this chart
8 as 68. Is the chart 69?
9 THE WITNESS: Are you asking me?
10 MR. KERMAN: Yes.
11 Off the record.
12 (Discussion off the record.)
13 BY MS. MILLER:
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3 (Whereupon, Applicant's Trial
4 Exhibit 71 was marked for
5 identification.)
6 BY MS. MILLER:
7 Q. The court reporter has handed you what's
8 been marked Applicant's Trial Exhibit 71.
9 Do you know what this document is?
10 A. This looks like a front page of our
11 circular.
12 Q. And the circular is equivalent to roto, as
13 you testified earlier?
14 A. Yes.
15 Q. What is the purpose of a roto or circular?
16 A. It is to communicate to consumers what
17 promotions are available at Walgreens that week.
18 Q. Okay. And do you see on the front page
19 the mark "Walgreens" in its red script at the
20 bottom?
21 A. I do.
22 Q. Do you know -- is that always used on the
23 front page, the logo?
24 A. To my knowledge, it is always used.
25 Q. If you turn to W-2317.
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1 MR. KERMAN: Can you repeat the page, please?
2 MS. MILLER: 2317.
3 BY MS. MILLER:
4 Q. Do you see, at the bottom, in the middle,
5 there are some products there?
6 A. Yes.
7 Q. It looks like they all have at the top
8 "Well At Walgreens"?
9 A. Yes.
10 Q. And is this -- are these examples of the
11 types of products that you had testified about
12 earlier that actually bear the "Walgreens" mark?
13 A. Yes.
14 Our health and wellness products that have
15 the Walgreens branding, that brand is -- actually,
16 the branding is transitioning. So this is all
17 transitioning to -- well, it just says "Walgreens."
18 So the "Well At" has been removed.
19 Q. Okay. Looking at the next page, W-2318,
20 what is this page in reference to?
21 A. "Find Care Now" is a service available on
22 our Walgreens app, as well as on walgreens.com,
23 that shows different types of care providers by
24 need.
25 So, for example, if you have an optical
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1 need, it will highlight Walgreens Optical. It also
2 highlights our health system partners that have
3 clinics available in Walgreens stores. So this
4 allows you to search for, basically, a provider
5 that can meet your specific need.
6 Q. You testified when we were looking at the
7 marketing spend document, that Walgreens does
8 social media?
9 A. Yes.
10 Q. What social media is Walgreens on?
11 A. Walgreens has a -- is on Facebook, on
12 Instagram, Twitter. We just started utilizing
13 Pinterest a bit more.
14 Q. And on those social media pages, does the
15 mark "Walgreens" appear?
16 A. Yes.
17 (Whereupon, Applicant's Trial
18 Exhibit 72 was marked for
19 identification.)
20 BY MS. MILLER:
21 Q. The court reporter has handed you what's
22 been marked Applicant's Trial Exhibit 72.
23 Do you know what this is?
24 A. This is our LinkedIn page, Walgreens'
25 LinkedIn page.
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1 Q. And does Walgreens have any people that
2 follow it on LinkedIn?
3 A. That follow it. I'm not sure.
4 Q. Looking at -- just to the right of the red
5 W, where it says "Walgreens," and underneath it it
6 says "Retail Deerfield, Illinois"?
7 A. There it is, yep.
8 Q. "338,453 Followers." Do you have an
9 understanding of what that means?
10 A. Yes. That would be a number of people on
11 LinkedIn who have chosen to follow Walgreens.
12 Q. Do you know how long Walgreens has had a
13 LinkedIn site?
14 A. I don't.
15 (Whereupon, Applicant's Trial
16 Exhibit 73 was marked for
17 identification.)
18 BY MS. MILLER:
19 Q. The court reporter has handed you what's
20 been marked Applicant's Trial Exhibit 73.
21 Do you know what this document is?
22 A. This is the Walgreens YouTube page.
23 Q. What is the purpose of Walgreens having a
24 YouTube page, if you know?
25 A. It gives us a repository for placing video
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1 assets. So if somebody is searching YouTube for
2 something related to Walgreens or one of our
3 videos, then it would likely take them to this
4 page.
5 Q. The red Walgreens script appears here at
6 the top?
7 A. Yes.
8 Q. And does anyone follow or subscribe to
9 Walgreens' page on YouTube?
10 A. This says there is about 48,300
11 subscribers.
12 Q. Do you know how long Walgreens has had a
13 YouTube page?
14 A. I don't.
15 Q. Do you know if it's been more than a year?
16 A. Yes.
17 Q. Do you know if it's been more than three
18 years?
19 A. I don't.
20 (Whereupon, Applicant's Trial
21 Exhibit 74 was marked for
22 identification.)
23 BY MS. MILLER:
24 Q. The court reporter has handed you what's
25 been marked Applicant's Trial Exhibit 74.
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1 Do you know what this is?
2 A. This looks like the Walgreens Pinterest
3 page.
4 Q. And the mark "Walgreens" appears at the
5 top?
6 A. Yes.
7 Q. What is the purpose of Walgreens having a
8 Pinterest page?
9 MR. KERMAN: I have a question. Is this just
10 not showing or does this not have a document Bates
11 number on it?
12 MS. MILLER: It doesn't have a Bates number.
13 MR. KERMAN: So it's never been produced?
14 MS. MILLER: No. It's a publicly available
15 online document. It's got the path and the date.
16 MR. KERMAN: I am going to object to it as not
17 being produced to us contemporaneous so that we can
18 go in and get the same document.
19 MS. MILLER: Can you read back where I was?
20 (Whereupon, the record was
21 read.)
22 THE WITNESS: This allows us to post content
23 that would be relevant for our consumers within the
24 Pinterest environment.
25
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1 BY MS. MILLER:
2 Q. And does this printout from the page show
3 how many views this Pinterest page of Walgreens
4 gets?
5 A. It says 10M monthly viewers.
6 Q. What do you understand 10M to mean?
7 A. I don't know for sure.
8 (Whereupon, Applicant's Trial
9 Exhibit 75 was marked for
10 identification.)
11 BY MS. MILLER:
12 Q. The court reporter has handed you what's
13 been marked Applicant's Trial Exhibit 75.
14 Do you know what this is?
15 A. This is the Walgreens Instagram page.
16 MR. KERMAN: Same objection with respect to
17 Exhibit A-75 and for A-74, as using documents that
18 were never produced to us during discovery or
19 otherwise.
20 BY MS. MILLER:
21 Q. And does the mark "Walgreens" appear on
22 the Instagram page?
23 A. Yes.
24 Q. And do you see under the name "Walgreens"
25 where it says "294K Followers"?
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1 A. Yes.
2 Q. And do you have an understanding of what
3 that means?
4 A. 294,000 followers.
5 (Whereupon, Applicant's Trial
6 Exhibit 76 was marked for
7 identification.)
8 BY MS. MILLER:
9 Q. The court reporter has handed you what's
10 been marked Applicant's Trial Exhibit 76.
11 Do you know what this document is?
12 MR. KERMAN: Object to the use of this exhibit
13 with the witness for the same reasons that is with
14 respect to A-74 and A-75 in that it was never
15 produced to us at any time.
16 THE WITNESS: It's our Walgreens Facebook page.
17 BY MS. MILLER:
18 Q. Do you know how long Walgreens has had a
19 Facebook page?
20 A. I don't.
21 Q. Has it been more than three years?
22 A. I don't know.
23 Q. Does the mark "Walgreens" appear on
24 Walgreens' Facebook page?
25 A. Yes.
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1 Q. Is it in the red script?
2 A. Yes.
3 Q. And if you look on the right where it says
4 "Community" --
5 A. Yes.
6 Q. -- does the page show how many people like
7 the Walgreens Facebook page?
8 A. Yes. 4,472,488 people like this.
9 Q. And does it show how many people follow
10 the Walgreens Facebook page?
11 A. Yes, 4,228,900 people follow this.
12 Q. Do you have any reason to doubt those
13 numbers?
14 A. No.
15 (Whereupon, Applicant's Trial
16 Exhibit 77 was marked for
17 identification.)
18 BY MS. MILLER:
19 Q. The court reporter has handed you what's
20 been previously marked Applicant's Trial
21 Exhibit 77.
22 Do you know what this is?
23 MR. KERMAN: Object to -- before she answers,
24 I object to the use of this exhibit for the same
25 reasons as Exhibit A-74 through A-76 inclusive
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1 being that it wasn't produced to us.
2 THE WITNESS: This looks like our walgreens.com
3 site.
4 BY MS. MILLER:
5 Q. And can people -- what can people do on
6 your site -- find on your site?
7 MR. KERMAN: Object to the form.
8 BY MS. MILLER:
9 Q. Let me withdraw.
10 What's the purpose of having a website for
11 Walgreens?
12 A. It gives us the opportunity both -- for
13 digital commerce. So people can purchase products
14 from walgreens.com. It also gives us the
15 opportunity to provide information and education on
16 various topics and also to share content on various
17 topics.
18 Q. What types of topics?
19 A. We have health-related content,
20 beauty-related content.
21 Q. And by "content," what do you mean?
22 A. We have a lot of articles available on
23 walgreens.com on different topics.
24 It is something like is it a cold or an
25 allergy and tips to help people understand the
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1 difference between the two.
2 Like, within beauty we have tips on, like,
3 new trends within beauty. So those would be
4 examples of different types of content in health
5 and wellness and beauty.
6 We also have information available on
7 prescriptions.
8 You can refill your prescriptions online,
9 and then there is information on various
10 prescriptions in terms of the information you might
11 find when you pick up your prescription with, like,
12 what are the -- what is the ingredients, what are
13 the indications, what is the usage, what is the
14 dosage, those types of things, so you can manage
15 your own kind of prescription refill, as well as
16 look at more general information.
17 Q. Do you know if there are ever any
18 unsolicited mentions of Walgreens in the media?
19 A. Yes.
20 Q. What would be the -- what would be the
21 cause of that?
22 A. Somebody sharing their own experience or
23 reacting to something that we put out from a
24 marketing message standpoint.
25 Q. Do you know whether the name "Walgreens"
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1 ever appears in any newspaper articles?
2 A. Yes.
3 Q. Why would it be included in a newspaper
4 article?
5 A. There could be discussion about Walgreens'
6 earnings or financial performance, for example.
7 Q. Okay. And do you know whether Walgreens
8 has won any awards?
9 A. Yes.
10 Q. What awards are you aware of?
11 A. For example, recently, Morning Consult
12 named Walgreens as one of the most loved brands in
13 America.
14 There is various awards from a PR
15 perspective based on different campaigns that we
16 do.
17 Awards from a marketing perspective, we
18 just won a brand week award relatively recently for
19 our "Feel More Like You" program and for our HIV
20 partnership for National HIV Testing Day.
21 (Whereupon, Applicant's Trial
22 Exhibit 78 was marked for
23 identification.)
24 BY MS. MILLER:
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15 MR. KERMAN: I am going to object to you
16 reading from the document. The witness hasn't
17 identified she's familiar with the document. You
18 asked her if she knew any of the authors or
19 recipients. She said she knew of two. That
20 doesn't show she knows anything about this
21 document. It's improper to try to get in it
22 through her.
23 BY MS. MILLER:
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6 (Whereupon, Applicant's Trial
7 Exhibit 79 was marked for
8 identification.)
9 BY MS. MILLER:
10 Q. The court reporter has handed you what's
11 been marked Applicant's Trial Exhibit 79.
12 Have you seen this type of document
13 before?
14 MR. KERMAN: Object to the form of the "this
15 type of document." The normal question is, "Have
16 you seen this document?" I don't know what "this
17 type of document" means.
18 MS. MILLER: I'll rephrase.
19 BY MS. MILLER:
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7 Q. In what manner are Walgreens goods and
8 services sold?
9 MR. KERMAN: Object to the form. Vague.
10 BY MS. MILLER:
11 Q. Do you understand my question?
12 A. Yes.
13 Q. How -- let's do them one at a time.
14 How does Walgreens sell its -- well, does
15 Walgreens -- how does Walgreens sell its products?
16 MR. KERMAN: Object to the form.
17 THE WITNESS: We sell our products through our
18 stores and fill prescriptions through our stores.
19 We also sell our products through walgreens.com and
20 also fill prescriptions on walgreens.com.
21 BY MS. MILLER:
22 Q. Okay. And where are Walgreens stores?
23 MR. KERMAN: Object to the form.
24 THE WITNESS: Walgreens stores are in the
25 United States. They are in all 50 states.
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1 BY MR. KERMAN:
2 Q. And how would a person going to -- would a
3 person going to a Walgreens store see the mark
4 "Walgreens"?
5 A. Yes.
6 Q. How would they see it?
7 MR. KERMAN: Object to form.
8 THE WITNESS: On the outside of our stores, we
9 have the "Walgreens" mark. Also outside of our
10 store, the mark shows up on reader boards and other
11 signs.
12 Within the store, it would show up on the
13 circular, printed materials like the circular, our
14 savings book, on signage within the store or
15 outside the storefront door, posters in the
16 pharmacy waiting room, on our prescription bags.
17 When you get a prescription filled, the "Walgreens"
18 mark is on the bags.
19 So various places within the stores based on
20 where the consumer is shopping.
21 BY MS. MILLER:
22 Q. Do you know about how many prescriptions
23 Walgreens fills in a year?
24 A. Just over a billion.
25 Q. Do you know what Walgreens' revenues are
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1 for its U.S. sales in a year?
2 A. In fiscal '19, it was about 100 billion.
3 Q. Does the "Walgreens" mark appear in any
4 stores other than stores with Walgreens on the
5 sign?
6 A. In the Dwayne Reed stores we acquired, the
7 "Walgreens" mark appears on materials within the
8 store.
9 On the Rite Aid stores that we acquired,
10 all of the pharmacies within those stores have been
11 converted to Rite Aid pharmacies. The process of
12 converting the entire stores are in progress. My
13 personal understanding is that about 900 stores
14 have been converted fully to Walgreens.
15 We have a partnership with Kroeger. Some
16 Kroeger products appear within Walgreens stores,
17 and then Walgreens now has our health and wellness
18 products within Kroeger stores, as well as
19 information within the pharmacy area.
20 Q. The health and wellness products in
21 Kroeger stores, do you know whether they bear the
22 mark "Walgreens" or not?
23 A. Yes.
24 Q. I'm sorry. You said there is what in the
25 pharmacy area?
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Kroger
Kroger
Kroger
Walgreens
Duane Reade
CRYSTAL FOUCHARD
1 MR. KERMAN: Object to the form.
2 THE WITNESS: Material within the pharmacy
3 area.
4 BY MS. MILLER:
5 Q. Do you know what would those material
6 relate to?
7 A. Walgreens' pharmacy services.
8 Q. Would the name "Walgreens" appear on those
9 materials?
10 A. Yes.
11 Q. You talked earlier about the
12 Balance Rewards members?
13 A. Yes.
14 Q. And that that's a loyalty program?
15 A. Yes.
16 Q. You mentioned that Balance Reward card
17 that members have?
18 A. Yes.
19 Q. Can the Balance Reward card be used
20 anywhere other than Walgreens stores?
21 A. If you are separating out Dwayne Reed and
22 Rite Aid, it could be used in those stores as well.
23 Q. Any other stores?
24 A. Not that I'm aware of.
25 Q. Do you consider Walgreens to be a
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1 well-known mark?
2 MR. KERMAN: Object to the form.
3 THE WITNESS: Yes.
4 BY MS. MILLER:
5 Q. And in your role, do you become aware of
6 other specialty pharmacies?
7 A. Peripherally.
8 Q. And how does that happen?
9 MR. KERMAN: I missed -- was the answer
10 peripherally? I couldn't hear.
11 THE WITNESS: Yes.
12 BY MS. MILLER:
13 Q. How do you become aware of other specialty
14 pharmacies?
15 A. In the course of business talking to our
16 business partners on the specialty pharmacy team.
17 That would generally be how I'd become aware.
18 Q. And do you know the trademark of the party
19 on the other side of this case?
20 A. Through this case.
21 Q. Okay. What is that trademark?
22 A. Reliance Rx.
23 Q. And when did you first hear about
24 Reliance Rx?
25 A. During this case.
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1 Q. Are you personally aware of any actual
2 confusion having arisen between Reliance Rx and
3 AllianceRx Walgreens Prime?
4 A. No.
5 Q. In your opinion, is there any likelihood
6 of confusion between the marks?
7 MR. KERMAN: Object to the form. Calls for
8 speculation.
9 THE WITNESS: In my opinion, no.
10 BY MS. MILLER:
11 Q. Why is that?
12 MR. KERMAN: Objection. Same objection.
13 THE WITNESS: AllianceRx Walgreens Prime has
14 Walgreens and Prime as part of the mark, which both
15 are well known, particularly, Walgreens from a
16 consumer perspective, and Prime with other
17 stakeholders. And Alliance has a different
18 consumer meaning then Reliance.
19 BY MS. MILLER:
20 Q. Okay. And you mentioned stakeholders and
21 Prime. What other stakeholders?
22 A. So Prime, as a pharmacy benefit manager,
23 has other stakeholders beyond the patients with
24 payors and providers.
25 MS. MILLER: I think we should break for lunch.
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1 I'll review my notes to see if we have anything
2 else. Maybe you can prepare for your cross.
3 MR. KERMAN: I don't want to break for lunch at
4 11:40. That's crazy. We started at 9:30, and we
5 are breaking for lunch at 11:40.
6 MS. MILLER: Okay. We can take a break, and
7 we'll go upstairs and figure out if we have
8 anything else.
9 MR. KERMAN: Okay. Thank you.
10 MS. MILLER: If you want to start preparing for
11 your cross, I am almost done.
12 MR. KERMAN: I will wait until you come back,
13 and then I will prepare.
14 MS. MILLER: You are free to use the other room
15 too.
16 (A short break was taken.)
17 MS. MILLER: We don't have any further
18 questions.
19 CROSS-EXAMINATION.
20 BY MR. KERMAN:
21 Q. We just hit good afternoon, so good
22 afternoon. I am going to ask you questions, as
23 I've done at least once before in December of 2018.
24 If you don't understand any of my questions, please
25 tell me that, and I'll try to rephrase it. Please
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1 don't answer with "uh-huhs" or things like that.
2 They need to be yes or no or other words. Okay?
3 A. Okay.
4 Q. Besides the deposition we took of you once
5 before, have you ever given any other depositions?
6 A. Once in another case.
7 Q. Did that involve Walgreens or someone
8 else?
9 A. It was a different company.
10 Q. You started with Walgreens on
11 December 28, 2010; is that correct?
12 A. Yes.
13 Q. And you stayed employed by Walgreens since
14 that date?
15 A. Yes.
16 Q. Have you ever worked for AllianceRx
17 Walgreens Prime?
18 A. No.
19 Q. Do you have any specific knowledge of
20 AllianceRx Walgreens Prime's daily business
21 functions?
22 A. Not specific knowledge.
23 Q. When the two companies that you referred
24 to, Walgreens and Prime, you referred to created a
25 new point -- a new company through a joint venture
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1 to support a specialty pharmacy, that was with
2 respect to AllianceRx Specialty Pharmacy and not
3 Walgreens Specialty; is that correct?
4 A. That's correct, with AllianceRx
5 Walgreens Prime.
6 Q. How did you prepare for your deposition
7 today, assuming you did?
8 A. I met with Tammy and Laura last Friday and
9 also this morning.
10 Q. Did you review any documents in connection
11 with your preparation for today's deposition?
12 A. We did, yes.
13 Q. Okay. I thought you said we didn't.
14 You did?
15 A. We did.
16 Q. What documents, specifically, did you look
17 at?
18 A. Various documents. We looked at the
19 provider media plan, the complete trademark search
20 report, emails, something that is a financial
21 document, marketing expenditures.
22 Q. Were some of these documents used at your
23 prior deposition?
24 A. Yes.
25 Q. Were some of these documents not used at
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1 your prior deposition?
2 A. Yes.
3 Q. Were some of these documents being seen by
4 you for the very first time?
5 A. In preparation?
6 Q. Yes.
7 A. Yes.
8 Q. Which documents did you see in your
9 preparation for the very first time?
10 A. The "FY18 Provider Media Plan."
11 Should I look through them?
12 Q. Yes, please.
13 If you start with whatever document was
14 used with you first today, starting with your
15 deposition notice. So the first one was 66. It
16 would be the deposition. I don't need you to tell
17 me if you've seen that.
18 Starting with 67?
19 A. Yes, I saw that for the first time in
20 preparation for this.
21 Q. Is that the one you said was the FY 2018?
22 A. "FY18 Provider Media Plan."
23 Q. So Exhibit 7, you saw for the first time
24 today?
25 A. Not today. In preparation.
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1 Q. In your preparation, which was last
2 Friday?
3 A. Yes.
4 Q. Okay. So January of 2019; correct?
5 A. That's correct.
6 Q. Therefore, you never saw it or used it in
7 your -- in connection with your employment by
8 Walgreens in the normal course of your employment;
9 correct?
10 A. Not that specific document.
11 Q. Okay. That's my question about that
12 specific document.
13 The Exhibit 68 that is the full search
14 probably with the rubber band.
15 A. I saw this for the first time at the
16 previous deposition.
17 Q. Okay. So you did see it before?
18 A. Yes.
19 Q. And at the previous deposition. If that
20 was the first time you saw it, that meant you
21 haven't seen that at the time you were actually
22 working on the selection of the name?
23 A. That's correct.
24 Q. Okay. Did you ever see excerpts from that
25 or a shortened version of that or never saw any
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1 pages from it at all?
2 A. Not prior to the last deposition.
3 Q. Okay. Go to the next document, please.
4 Is it a one-page document, 3012, on the
5 bottom?
6 A. Yes.
7 Q. Okay. That's where I messed up my
8 numbering. So is that 69?
9 A. Yes.
10 Q. Is the first time you saw that at your
11 deposition preparation last week?
12 A. This specific document, yes.
13 Q. And that's the one with the money spent on
14 various marketing?
15 A. Yes.
16 Q. Exhibit 70, did you ever see that before
17 your -- did you see that after your preparation
18 meeting?
19 A. I did.
20 Q. Did you ever see it before then?
21 A. No.
22 Q. And that's the roto document, if I call it
23 for short?
24 A. Yes.
25 Q. 71, the circular, I'm sure you've seen
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1 circulars; right?
2 A. I've seen circulars.
3 Q. But typed -- or not type -- but stapled,
4 as it is there, did you see that at your meeting
5 with your counsel?
6 A. Yes, I saw a stapled circular.
7 Q. Was it that one?
8 A. I can't recall if it was this specific
9 one.
10 Q. And do you recall ever receiving that --
11 I'll start over.
12 Do you recall ever seeing that exact
13 document at any time prior to your meeting with
14 counsel?
15 A. No.
16 Q. Then all pages, 72, 3, 4, 5 and 6, which
17 are -- to be short with it -- are different social
18 media-type printouts; is that correct?
19 A. Yes.
20 Q. Starting with LinkedIn, YouTube,
21 Pinterest -- I'm never sure how you say that --
22 Instagram and Facebook, did you see those at your
23 meeting with your counsel?
24 A. I saw some -- I'm not sure that I saw all
25 of them.
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1 Q. Okay. If you turn to the second page of
2 each one, don't they show a printout date of just
3 yesterday? 1-9-2010?
4 A. Yes.
5 Q. So 2020. Excuse me. 1-9-2020 on each
6 one?
7 A. Yes.
8 Q. So then you couldn't have seen those pages
9 last week; right?
10 A. I saw a printout of pages representing our
11 Facebook page.
12 Q. When you met last week?
13 A. Yes.
14 Q. So -- but they weren't dated 1-9-2020;
15 correct?
16 A. They would not have been.
17 Q. Do you know when they were dated?
18 A. I don't know.
19 Q. Do you know why these documents were
20 substituted to be used with you instead of the
21 other ones?
22 A. I don't know.
23 Q. I didn't include 77 with that. So if you
24 would go to 77, that's a -- is that a printout of a
25 web page?
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1 A. Yes.
2 Q. Do you -- have you -- you've seen your
3 company's website; right?
4 A. I have.
5 Q. Do you normally see it on a computer
6 screen or phone screen, an iPad screen, something
7 like that?
8 A. Yes.
9 Q. Have you seen it printed out like that
10 before?
11 A. I've seen printouts from our website
12 before.
13 Q. Did you see that at your meeting for
14 preparing for today?
15 A. I don't recall seeing the website printed
16 out.
17 Q. Does that appear to be like -- it looks
18 like the bottom of page 1 continues on the bottom
19 of page 2. Is it, to your knowledge, a printout of
20 the home page for Walgreens, and it took multiple
21 pages to print out?
22 A. That is my -- yes, that's what I would
23 assume.
24 Q. Okay. If you would go to Exhibit 78.
25 Is that a document that you ever saw
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1 before -- well, did you see it when you met with
2 your counsel to prepare?
3 A. Yes.
4 Q. Had you ever seen it before?
5 A. Not that specific email.
6 Q. How about Exhibit 79?
7 A. I saw this document when we met to
8 prepare.
9 Q. Had you ever seen it before?
10 A. Not this specific document.
11 Q. If you'd look at Exhibit 67, please.
12 A. Okay.
13 Q. So you said you had never seen this
14 document before you had met with your attorneys;
15 correct?
16 A. That's correct.
17 Q. You were asked all sorts of questions
18 about it, but what were you basing your answers on,
19 if you had never seen this document before?
20 A. Based on my experience working within
21 marketing at Walgreens, we used these types of
22 documents, as I said, to plan our campaigns for
23 specific objectives. So the type of document and
24 much of the content is familiar to me.
25 Q. Did you have any responsibility personally
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1 for any of the content in this document?
2 A. I did not.
3 Q. In fact, if I recollect correctly, in
4 column 3 on page 2 under "Engage," you didn't even
5 know what "NPP" meant; correct?
6 A. That's correct.
7 Q. On page 4 of that document where there are
8 the five photos, and at the bottom of each one
9 there is a co-branding situation of
10 "Walgreens|AllianceRx Walgreens Prime"; correct?
11 A. I see that programming on three of the
12 five, yes.
13 Q. On the three of the five that it's on, can
14 you personally, with your own eyes, right now, read
15 the words below AllianceRx if you didn't know what
16 they were?
17 A. No.
18 Q. And that's because AllianceRx is written
19 in significantly larger-type size or font than
20 Walgreens Prime when it's used in the logo; is that
21 correct?
22 MS. MILLER: Objection. Vague.
23 THE WITNESS: The material themselves are
24 relatively small, and, yes, AllianceRx portion is
25 written bigger.
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1 BY MR. KERMAN:
2 Q. Significantly bigger; right?
3 MS. MILLER: Objection.
4 THE WITNESS: It's bigger.
5 BY MR. KERMAN:
6 Q. Do you know what the word "significantly"
7 means?
8 A. I do.
9 Q. Okay. So you don't want to admit it's
10 significantly because your attorney is objecting?
11 MS. MILLER: Objection. Badgering the witness.
12 THE WITNESS: "Significant" is subjective.
13 BY MR. KERMAN:
14 Q. Okay. How would you describe it -- if you
15 weren't an interested party in this litigation, how
16 much bigger would you say it is than the words
17 below it?
18 MS. MILLER: Object to the form of the
19 question.
20 THE WITNESS: It is bigger.
21 BY MR. KERMAN:
22 Q. And I asked you to put an adjective on
23 that, to the best of your ability.
24 Don't look at your counsel. She's not
25 allowed to answer or help you answer.
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1 A. It is substantially bigger.
2 Q. Thank you.
3 So you had trouble saying it's
4 "significantly," but you are okay with
5 "Substantially"; correct?
6 A. I think when you asked me to put an
7 adjective in front of it, I put an adjective in
8 front of it.
9 Q. My point it's not just slightly bigger;
10 correct?
11 MS. MILLER: Objection. Vague.
12 THE WITNESS: Yes, it is substantially bigger.
13 BY MR. KERMAN:
14 Q. Could you go to page 7 of that document.
15 And I could be wrong, but I think you said
16 on the left picture is somehow an ad on an email;
17 is that correct? Or did I misunderstand?
18 A. The visual shows it's circling and
19 highlighting an ad at the bottom of the phone
20 screen.
21 Q. I see that.
22 But what is everything above it? Is that
23 an email?
24 A. It's not clear to me what that is.
25 Q. Did you testify it was an email, or did
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1 I mishear you?
2 A. I think -- yes, I think I did.
3 Q. But looking at it now, would you clarify
4 your testimony that you really can't say it's an
5 email?
6 A. That is true. I can't tell what it is.
7 Q. Because I was going to ask how would
8 somebody put an ad on an email. If I sent someone
9 an email, is it likely that even if I'm a Walgreens
10 customer or Walgreens knew I was looking at their
11 site, can they inject an ad into an email I send or
12 receive?
13 A. Not from a printed standpoint, certainly.
14 Q. From some digital standpoint?
15 A. Not inject it into the email itself.
16 Q. So it's, therefore, impossible that that's
17 an ad on an email -- right? -- even though you said
18 it was?
19 A. I can't tell if it's an email.
20 Q. Focusing on -- okay. I understand that.
21 You don't know what it is either; right?
22 It's pretty small is why?
23 A. Yes.
24 Q. All I'm asking is, to your knowledge --
25 and if you don't know, that's fine -- can Walgreens
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1 inject an ad into somebody's email?
2 A. No.
3 Q. So, therefore, it's impossible. It is not
4 just an email. It's impossible to be an ad in an
5 email; correct?
6 A. To my knowledge, I'm not aware that we can
7 inject an ad into someone's email.
8 Q. Therefore, to that extent, are you willing
9 to change your earlier testimony that this was an
10 ad in an email?
11 A. Yes.
12 Q. On page 9 you referred to a banner ad in
13 some combinations with an electronic health record;
14 is that correct?
15 A. Yes.
16 Q. What type of website -- it says "Patient
17 Dashboard." Would this be from some provider is
18 how you would see your electronic health record?
19 A. Who is "you"?
20 Q. The person looking at this screen.
21 How would someone -- to see an electronic
22 health record, can a patient see their own
23 electronic health record generally?
24 A. I'm not aware of that.
25 Q. Who would be able to see an electronic
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1 health record where Walgreens might run a banner ad
2 on or anyone might run a banner ad on?
3 A. A provider.
4 Q. In order for Walgreens to put a banner ad
5 on such a document or computer digital document,
6 wouldn't Walgreens have to pay that provider to do
7 so?
8 A. Pay the provider?
9 Not that I'm aware of.
10 Q. How would they get the right or the
11 opportunity to put their ad into somebody's
12 electronic health record, digital health record?
13 A. It doesn't look to me that it is inserted
14 in the digital health record. That it is part of
15 the environment that the digital health record is
16 being viewed within.
17 Q. So would that be within a browser?
18 A. It could be within a browser.
19 Q. Who would Walgreens pay to run their ad
20 within a browser?
21 A. Within our media company, we have
22 activation within digital advertising. So finding
23 that -- the partners who can -- who have access to
24 be able to deliver the messaging in the right
25 context. So I don't know the specific partner.
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1 Q. So you don't know how these ads could be
2 placed on a document where somebody, whoever that
3 was, was looking at an electronic health record;
4 correct?
5 A. I don't know the partner that would
6 provide it in this environment.
7 Q. The last page of the document, page 12,
8 W-938, I pretty much understand it. But I'm
9 curious if you know, say there was advertising for
10 flu treatment, it might be seasonally; correct?
11 A. Yes.
12 Q. Do you know why things like transplants or
13 oncology or HIV appear to be represented here as
14 advertising during certain time and not others?
15 A. I am not familiar with the MPP section of
16 this, so, no.
17 Q. Again, so the entire document is not a
18 document you ever dealt with in your employment.
19 Some of the stuff, you might have some familiarity
20 with. In other respects, due to your employment,
21 on this last page, you have absolutely no knowledge
22 other than your seeing it like we're seeing it;
23 correct?
24 MS. MILLER: Object to the form of the
25 question.
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1 BY MR. KERMAN:
2 Q. Is that accurate?
3 MS. MILLER: Same objection.
4 THE WITNESS: I'm very familiar with the media
5 flow chart.
6 BY MR. KERMAN:
7 Q. Summary flow chart, is that what you're
8 calling a media flow chart?
9 A. Yes.
10 Q. Okay. If you're very familiar with it,
11 why does transplant advertising only start in the
12 last week of March and run until the end of April?
13 A. I am very familiar with a media flow chart
14 as it's used to represent different channels that
15 are being activated.
16 In this particular case, I am not familiar
17 with MPP, so I can't speak to your specific
18 question.
19 Q. So you're able to explain this chart, but
20 you don't know why this chart shows what it does?
21 You don't know what goes into those decisions of
22 when to run advertising; correct?
23 A. Not specifically for MPP section.
24 Q. For other sections, you do know? For
25 print?
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1 A. Within print, based on what was set up
2 front in terms of the objectives and the strategy,
3 there is portions of this where the objectives and
4 strategy was to be always on. So digital was
5 represented in that section of the document. Print
6 was offered as targeted to specific providers or
7 relevant audiences.
8 Q. This flow chart is for Walgreens
9 advertising?
10 A. It doesn't say that specifically.
11 Q. Do you know?
12 A. Based on the document itself, it looked
13 like there were some aspects that were specifically
14 Walgreens and some aspects that were co-branded
15 Walgreens and AllianceRx Walgreens Prime.
16 Q. On the flow chart specifically, do you
17 have any basis to conclude that any of this
18 represents -- the top column is "Display," "MPP,"
19 "EHR," or "Print" that was done for AllianceRx?
20 A. I can't tell from this page specifically.
21 Q. So insofar as if we are concerned about or
22 interested in what advertising or marketing is done
23 by AllianceRx, this chart and this document doesn't
24 tell us; correct?
25 MS. MILLER: Object to the form of the
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1 question.
2 THE WITNESS: The document as a whole includes
3 reference to AllianceRx Walgreens Prime.
4 This particular chart doesn't say which portion
5 of the marketing and media is inclusive of
6 AllianceRx Walgreens Prime.
7 BY MR. KERMAN:
8 Q. And the reference to AllianceRx is those
9 three out of five on an earlier page?
10 A. That's the visual representation of print,
11 and then on page 50931, it also includes Walgreens
12 and AllianceRx Walgreens Prime.
13 Q. Do you have any idea how much was spent on
14 any print campaign in medical journals that
15 included co-branding between Walgreens and
16 AllianceRx Walgreens Prime?
17 A. I do not.
18 Q. Look at 21.
19 I used the word "string of emails." Are
20 you familiar with that term?
21 A. Yes.
22 Q. I don't know if it's correct or not. So
23 it's a series of emails?
24 A. Yes.
25 Q. And you are at least a recipient of some
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1 part of it; correct?
2 A. Yes.
3 Q. And at the top which meant -- which
4 appears to be the most recent one, someone named
5 David Barber writes to you, and says, "I will give
6 you a call on this"; correct?
7 A. Yes.
8 Q. Do you recollect receiving this at or
9 about the time it's shown here, October 20, 2016?
10 A. I remember receiving emails about this
11 beginning around that time.
12 Q. So unlike some other exhibits we had, this
13 is something that you would have seen back when?
14 A. Yes.
15 Q. And, therefore, if you get the top email,
16 it has at least the other two or three -- I guess
17 it's two emails attached to it in this string?
18 A. Yes.
19 Q. So you get an email from Mr. Barber
20 saying, "I'll give you a call on this," and that
21 includes an email from James Oconor to various
22 people and CC to various people; correct?
23 A. That is correct.
24 Q. Would it have been logical that you would
25 have read that email below. "I will give you a
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1 call on this" when you got this?
2 A. I can't recall specifically but --
3 Q. That's why I asked would it have been
4 logical for you to read if someone says, "I'm going
5 to call you about this" within your job duties,
6 you'd logically read what you are going to get a
7 call about; right?
8 A. Logically, yes.
9 Q. Therefore, do you assume you did so?
10 A. I can't say specifically on this email if
11 I read through everything in advance of subsequent
12 conversations.
13 Q. Then that one had, below it, an email from
14 Joel Wright to James Oconor; is that correct?
15 A. Yes.
16 Q. Who is Joel Wright?
17 A. Joel Wright is the -- is now the president
18 of Walgreens Specialty Pharmacy Holdings AllianceRx
19 Walgreens Prime.
20 Q. Well, you said "now." What was he then?
21 A. I don't know his title then.
22 Q. If I told you he's actually the CEO, would
23 that ring a bell and refresh your memory?
24 A. For AllianceRx Walgreens Prime?
25 Q. Yes.
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1 A. That sounds right.
2 Q. You said he was the president a minute
3 ago. So you don't even know him well enough to
4 know his job title?
5 MS. MILLER: Object to the form of the
6 question.
7 THE WITNESS: I didn't know his job title.
8 BY MR. KERMAN:
9 Q. How often did you ever work with
10 Joel Wright?
11 A. I interacted with him infrequently.
12 Q. Is there anybody at AllianceRx, since its
13 formation, that you have interacted with more than
14 infrequently?
15 A. No.
16 Q. You are located within the Walgreens
17 headquarters in Deerfield?
18 A. That's correct.
19 Q. And does AllianceRx have any facility in
20 Deerfield?
21 A. I don't know that they have a facility
22 within Deerfield.
23 Q. Have you ever been within a physical
24 location of AllianceRx?
25 A. No.
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21 Q. So then it says from Joel Wright to
22 James Oconor, "Thanks, Joel," and there is no
23 subject material there; correct?
24 A. That's correct.
25 Q. Well, the word "Subject" is there, but
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1 there is no body of the email. Do you know if that
2 was redacted or removed for any reason?
3 A. I am not aware that it was redacted or
4 removed.
5 Q. And then there is an email from Cameron to
6 Joel, and you see that; correct?
7 A. Yes.
8 Q. And that's just one day before you were
9 told by Mr. Barber, "I'll give you a call on this";
10 right?
11 A. Yes.
12 Q. Okay. And within that body of the
13 email -- who is Cameron Olig?
14 A. Cameron Olig was at Prime. He was the
15 primary Prime contact that I worked with as part of
16 the naming recommendation.
17 Q. As with Joel, were you only in infrequent
18 contact with Mr. Olig?
19 A. I don't know --
20 Q. Or interacted with, as you said, with
21 respect to Mr. Wright?
22 A. With Mr. Wright.
23 Q. Earlier -- I'll rephrase it.
24 Earlier you said you interacted with
25 Mr. Wright infrequently; correct?
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1 A. Yes.
2 Q. Is the same true with respect to your
3 interaction if any, with Mr. Olig?
4 A. During the discussion about the name,
5 I had more frequent interaction with Mr. Olig than
6 I did with Mr. Wright.
7 Q. So you dealt more with the person --
8 you're at Walgreens. You are a Walgreens employee,
9 but you dealt more with the person at Prime than
10 you dealt with the person either at Walgreens or on
11 the joint venture to be formed, Mr. Wright?
12 MS. MILLER: Objection. Vague.
13 THE WITNESS: I worked primarily with
14 Jim Oconor within WBA, and then our Prime contact
15 was Cameron Olig.
16 BY MR. KERMAN:
17 Q. Okay. So let me -- did you work more with
18 Mr. Olig than you did with Mr. Oconor or not?
19 A. No, I worked more with Mr. Oconor than
20 Mr. Olig.
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20 Q. Okay. Do you know what core means?
21 A. I think core is subjective.
22 Q. What do you think -- core is, actually,
23 very definable, as are most words. What do you
24 think core means? What's your understanding of the
25 word "core"?
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1 A. Generally?
2 Q. What's your understanding of the word
3 "core," the definition? If you were asked to
4 define the word "core," what would you say?
5 A. What comes to mind is central.
6 Q. Any other synonyms?
7 A. Yeah, central is what pops to mind for
8 core.
9 Q. That's why I asked if you had any other
10 synonyms. If you were on Jeopardy and you had to
11 come up with -- to win all the money -- another
12 synonym for core?
13 A. The other ones don't feel quite as tight
14 to me. So...
15 Q. So central is the best you could come up
16 with?
17 A. Central is what feels best to me.
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18 Q. Do you understand some concept of combined
19 equity naming options?
20 A. Yes.
21 Q. And that involves using Walgreens and
22 Prime to some degree?
23 A. Yes.
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6 Q. And AllianceRx, ultimately, was used in
7 part of the name that was selected?
8 A. Yes.
9 Q. Okay. This one, though, says, in smaller
10 letters, "a Walgreens-Prime Venture." Do you
11 remember that being discussed?
12 A. That was not an area of focus when I was
13 part of the discussion.
14 Q. So what was an area of focus when you were
15 part of the discussion?
16 A. I was aware that that existed through
17 various communications, but we were -- when
18 I joined, there was a lot of momentum specifically
19 around AllianceRx Walgreens and Prime as the
20 elements of the name and the mark.
21 Q. Isn't that what this document page shows,
22 AllianceRx, and it also shows Walgreens, and it
23 also shows Prime?
24 A. I thought you were referencing,
25 specifically, the whole phrase as I think Cameron
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1 said, "a Walgreens-Prime Venture."
2 Q. Well, that's what shows on this page;
3 right?
4 A. Yes.
5 Q. Do you remember that being discussed, "a
6 Walgreens-Prime Venture" or not?
7 A. I recall that being part of the materials
8 that were available to me and in emails, but that
9 was not a focus when I was part of the discussion
10 on naming.
11 Q. Had this already been dismissed and the
12 ultimate name already chosen?
13 A. No, I don't think it had been chosen.
14 Q. Well, what -- do you remember -- what
15 names do you remember being discussed, if you don't
16 remember this name being discussed?
17 A. When I joined, the focus was, as I said,
18 on AllianceRx Walgreens and Prime being the
19 elements of the name.
20 Q. Without the word "venture"?
21 A. That's correct.
22 Q. Okay. Do you see the ultimate name
23 anywhere in this document?
24 A. The ultimate name?
25 I do not.
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1 Q. Do you know if it's in 18 at all?
2 A. I do not see the ultimate name in either
3 of these decks.
4 Q. Are you aware of any deck that discusses
5 the consideration of the ultimate name?
6 A. Any document.
7 There were email documents.
8 Q. Okay. Are you -- have you seen them in
9 your preparation for your deposition?
10 A. I was part of email discussions with the
11 trademark attorney about the selection of the name
12 and the mark.
13 Q. An attorney in-house or --
14 A. Yes.
15 Q. -- private law firm?
16 Okay. So those haven't been produced
17 because I presume they are regarded as privileged.
18 Other than communications with your own
19 in-house attorney, are you aware of any written
20 documents discussing the potential choice of the
21 ultimate name?
22 A. There were discussions among Jim and
23 Cameron about the name.
24 Q. My question was about documents.
25 A. Documents.
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1 I know there were discussions via email
2 about the name. I don't know exactly what the
3 details of what's in each email.
4 Q. You say "you know." Did you see them?
5 Did you personally receive them?
6 A. Yes, there were discussions about the name
7 via email I was part of.
8 Q. And did all of the emails have an in-house
9 attorney being a recipient of it or the author of
10 it?
11 A. I don't recall. I don't think every email
12 had an in-house attorney on it.
13 Q. Did you produce those emails to your
14 counsel in this case to give to us?
15 A. I produced what I had available, yes.
16 Q. Do you specifically recollect producing an
17 email where the name AllianceRx Walgreens Prime,
18 whether or not it had a plus sign in it, was being
19 discussed, and you produced that document?
20 A. I don't specifically recall if I had an
21 email with AllianceRx Walgreens Prime without an
22 attorney referenced on it.
23 Q. That's what I'm asking.
24 A. I don't recall that specifically.
25 Q. If you turn to Exhibit 69. It's a
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1 one-page document with expenses.
2 A. I'm sorry. I'm messing my piles here.
3 I think I'm in this pile.
4 Q. I do that too.
5 You spent about a half hour explaining
6 what you saw on this page -- correct? -- this
7 morning? When did you first see this page?
8 A. I first saw this representation of our
9 expenses last Friday.
10 Q. Okay. So that was in a meeting with
11 counsel; correct?
12 A. That's correct.
13 Q. You never saw this page in your employment
14 by Walgreens; correct?
15 A. In my -- in the course of my employment
16 with Walgreens, I do have visibility to our
17 marketing investment. I hadn't seen this
18 particular representation of that.
19 Q. Okay. Nobody ever gave it to you;
20 correct?
21 A. Gave it to me, no, not this.
22 Q. Handed it to you? Sent it to you by
23 email?
24 A. Not that I'm aware of.
25 Q. Other than your meeting; right?
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1 A. That is correct.
2 Q. Did you supply any information that goes
3 into this sheet, to your knowledge?
4 A. I did not supply any information for
5 purposes of creating this sheet.
6 Q. So you have no idea who created this
7 sheet; correct?
8 A. I don't know.
9 Q. You actually, despite question where you
10 said they seem reasonable, you actually have no
11 knowledge to personally know whether these numbers
12 are correct or not correct?
13 A. I have visibility to our total marketing
14 spend by year, and based on my personal knowledge
15 as part of my job, at least for fiscal '16, '17,
16 and '18, which I recall, those are within the range
17 of what I'm -- what I'm familiar with.
18 Q. Turn the page upside down, please.
19 No. Over. Over.
20 How much did your company spend in fiscal
21 year 2014 as a whole on marketing?
22 A. '14 and '15, I'm less familiar with.
23 Q. So you don't know '14; correct?
24 A. No.
25 Q. You say "less familiar." So I don't know.
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1 A. Yes.
2 Q. So you're willing to say you don't know
3 what they spent in '14; correct?
4 A. That's correct.
5 Q. Do you know what they spent in '15?
6 A. No.
7 Q. Do you know what they spent in '16?
8 A. About 580,000.
9 Q. And do you know what they spent in '17?
10 A. Similarly, around 600,000.
11 Q. Do you know if they spent or what was
12 forecast to be spent in '18?
13 A. Lower, like around in the 500,000.
14 Q. Turn your page back over. See how you
15 did.
16 So you would say those numbers are in the
17 ballpark, is what you're saying?
18 A. Yes.
19 Q. But I don't know how many line items there
20 are here. Whether it's 20, 25, 30, you don't have
21 any knowledge where you would know whether each
22 individual line item is accurate or within an
23 acceptable range; correct?
24 A. That's correct.
25 Q. And then you were asked a bunch of times
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1 about missing entries for years, and if I think
2 I understand your testimony, some were because the
3 item wasn't used then. In other words -- I don't
4 want to make one up -- but in streaming audio,
5 I think you said, for example, it doesn't show in
6 '14. You sort of said it wasn't as popular yet;
7 right?
8 A. Yeah. For -- in some cases, the
9 technology or the channel is new. In other cases,
10 it might just be Walgreens --
11 Q. Chose not to --
12 A. -- participating was new to that channel.
13 Q. And then I think the other group of
14 potentially blank lines were because in other
15 years -- in those years they might have been
16 grouped differently or categorized differently;
17 correct?
18 A. Right. Within our accounting.
19 Q. So they are accounted for but just not on
20 that line item?
21 A. They weren't within the marketing
22 investment.
23 Q. So if this is a forecast for 2018, that
24 would suggest this document was created sometime
25 before 2018 was over, fiscal year 2018?
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1 A. That would be my assumption.
2 Q. Do you know if it was forecast before
3 fiscal year '18 even started?
4 A. I would think it was during the course of
5 the fiscal year. We usually use -- budget is the
6 terminology that we use before the fiscal year
7 starts.
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2 Q. And when did AllianceRx start up?
3 A. There may have been expenses associated
4 with it, but there wasn't, in this case,
5 direct-to-consumer marketing associated with
6 AllianceRx in fiscal '16.
7 Q. Do you know a date that AllianceRx started
8 up? Actual operations.
9 A. I don't.
10 Q. Do you have an estimate?
11 A. I don't want to guess.
12 Q. Well, you do know when a name was being
13 looked at; right?
14 A. I do.
15 Q. And when was that?
16 A. My involvement began at the end of
17 October of 2016.
18 Q. There was -- we saw earlier a search was
19 done in the end of November of that same year;
20 correct?
21 A. Yes.
22 Q. And there was a filing done to try to
23 protect that name; correct?
24 A. Yes.
25 Q. Are you aware of the status of that name?
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1 A. I'm not aware of the legal status, no.
2 Q. Are you aware that a trademark has not yet
3 issued for that name?
4 A. I am not aware of the detail.
5 Q. You didn't know that.
10 Q. And AllianceRx would have started up
11 sometime during fiscal year '17?
12 A. I was not involved in the support of
13 AllianceRx Walgreens Prime. So I don't know for
14 sure when they started marketing support.
15 Q. But you do know it was operating at some
16 time during fiscal year '17; right?
17 A. That is my understanding.
18 Q. And, to your knowledge, if it was
19 operating -- well, when was fiscal year '16 run
20 from? From when to when?
21 A. From September 1 of 2016 to October --
22 sorry -- August 31 of 2016.
23 Q. So is it clear that AllianceRx was not yet
24 operating during fiscal year '16?
25 A. Yes.
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21 Q. Are you involved at all with respect to
22 sales or promotions of AllianceRx products?
23 A. I am not.
24 Q. To your knowledge, does AllianceRx
25 Walgreens Prime have any mechanism in place to
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1 alert anyone about if confusion is discovered as
2 between itself and any third party such as
3 Reliance Rx?
4 A. I am not aware.
5 Q. Earlier you testified on direct
6 examination by your counsel that you are not aware
7 of any confusion by -- involving AllianceRx and
8 Reliance Rx; correct?
9 A. That's correct.
10 Q. You would have no reason to learn of any
11 such confusion since you are not involved with
12 AllianceRx at all anyway; right?
13 A. Not in my course of business. That's
14 correct.
15 Q. So there could be significant confusion,
16 but it wouldn't enter your knowledge; correct?
17 MS. MILLER: Object to the form of the
18 question. Calls for speculation.
19 THE WITNESS: Yes.
20 BY MR. KERMAN:
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5 Q. And after that was done -- was that done
6 in November roughly?
7 A. Submitting the trademark?
8 Q. Yeah.
9 A. No, I don't think so. I think it was
10 later, but I don't exactly know when.
11 Q. Did you have continued involvement, or did
12 your involvement end after you transmitted the
13 search to legal?
14 A. I continued involvement in work on the
15 logo.
16 Q. What are you calling "the logo"?
17 A. The actual creative design of the name.
18 Q. So after it was selected -- AllianceRx
19 Walgreens + Prime which was the original selected
20 name; correct?
21 A. Correct.
22 Q. What work did you do on the logo?
23 A. There was actually work being done in
24 parallel. So even back in November, before there
25 was a final recommendation or selection, there was
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1 work done on different logo designs.
2 Q. Was there ultimately one chosen or
3 multiple chosen for logos?
4 A. I think over the course of my involvement,
5 we narrowed it down. I don't know that I was still
6 involved -- I don't think I was still involved
7 when -- in terms of logo design in terms of a final
8 design.
9 Q. Did you get involved with anything
10 involving the colors used in Rx, for example?
11 A. There was some discussion with our design
12 team about the colors of, yes, the Rx.
13 Q. Did you get involved with them?
14 A. Did I get involved?
15 Yes. I was -- I was part of those
16 discussions. I was not involved in terms of a
17 final decision.
18 BY MR. KERMAN:
19 Q. You are aware of what the final decision
20 was?
21 A. No.
22 Q. Okay. Sitting here today, do you know
23 what colors are used in AllianceRx's trademark?
24 A. I'm familiar with general colors.
25 Q. What colors are used?
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1 A. We have the Walgreens red, the Prime blue,
2 AllianceRx -- yeah, I guess when I was involved
3 was -- had blue, and then there was discussion
4 about melding the colors in the Rx, but I'm not
5 certain of the final.
6 Q. Your involvement with anything involving
7 AllianceRx ended then; correct?
8 A. Yes. At some point.
9 Q. Look at Exhibit A-70, please.
10 I apologize. Before you do that, you said
11 you had some initial involvement in talking about
12 colors but not the final decision; correct?
13 A. That's correct.
14 Q. Did you have any involvement in the
15 relative size that we talked about earlier of
16 AllianceRx being -- I think you used
17 "substantially" instead of "significantly" --
18 bigger than Walgreens + Prime. Did you have
19 personally any involvement in discussions about
20 that issue?
21 A. Yes.
22 In working with our design team, we looked
23 at a lot of different variations over the course of
24 exploration of order of the different elements of
25 the mark, as well as relative size of the elements.
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1 Q. So relevant size would involve a ratio of
2 two sizes; correct?
3 A. My involvement, we never spoke
4 specifically about a ratio.
5 Q. Did you ever discuss numbers at all, that
6 one would be twice as big? One would be three
7 times as big? Anything like that?
8 A. I don't recall that.
9 Q. Did you ever use adjectives like I asked
10 you? So instead of accepting where I was trying to
11 force you to tell me how much you thought one was
12 bigger than the other, back when did you people
13 discuss how much bigger one should be than the
14 other?
15 A. The discussions that I was involved in
16 were, like, from an aesthetic standpoint of kind of
17 how it appears as a whole. So not necessarily that
18 Walgreens would be bigger than Prime or Prime would
19 be bigger than Walgreens, but AllianceRx Walgreens
20 Prime, as a whole, like, how does that look
21 esthetically. So should AllianceRx
22 Walgreens Prime -- you know, how does it -- how do
23 the different elements fit together visually?
24 Q. What was the discussion about AllianceRx
25 being bigger than Walgreens + Prime, as best as you
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1 recall?
2 MS. MILLER: Object to the form of the
3 question.
4 THE WITNESS: I think that was just the way
5 that the logo development -- as the different
6 options were presented, that was the visual option.
7 BY MR. KERMAN:
8 Q. But you were part of those discussions,
9 were you not?
10 A. Yes.
11 Q. At those discussions, what was discussed
12 in terms of relative size?
13 A. I don't recall having a specific
14 discussion about, like, relative size of AllianceRx
15 and Walgreens.
16 Q. To your knowledge, why are they not the
17 same size?
18 A. From a logo development standpoint, we
19 looked at a lot of different options, and that's
20 where we netted out.
21 Q. Why?
22 A. Why?
23 I think visually that was the best option.
24 Q. Was it because the words that are bigger
25 are the core words?
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1 MS. MILLER: Object to the form of the
2 question.
3 BY MR. KERMAN:
4 Q. Or the core name?
5 MS. MILLER: Same objection.
6 THE WITNESS: We did not have a discussion
7 about core words.
8 BY MR. KERMAN:
9 Q. Did you ever discuss using Walgreens Prime
10 the same size as AllianceRx?
11 A. I think we had different versions where
12 AllianceRx or where Walgreens and Prime may have
13 been the same size as AllianceRx.
14 Q. Why was that not selected?
15 A. Various reasons.
16 I think, esthetically, that is very big
17 and bulky from a logo standpoint, but we looked at
18 a lot of different options.
19 Q. Well, why would it be big and bulky if you
20 reduced the size of AllianceRx and increased the
21 size of Walgreens so that they were the same? It
22 could still be the same total size as the way it's
23 done now. It wouldn't be any bulkier.
24 A. I think your question was having Walgreens
25 and Prime and AllianceRx all the same size.
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1 Q. I said was that considered, and you said
2 yes, but you decided not to do that.
3 And I asked why, and you said it would be
4 bulky or bulkier. I don't understand how that
5 would be bulkier.
6 You could fit both within -- if I gave you
7 dimensions and said, "Fit it within a two-inch-wide
8 by one-inch-high block, you could make them both
9 the same. How would that be any bulkier than
10 making AllianceRx big and Walgreens + Prime small
11 and fitting it in that exact box?
12 A. I'm sorry. I'm not tracking with your
13 example that you are envisioning.
14 Q. Okay. I'll go back to it.
15 You said that it was discussed, the
16 possibility of AllianceRx and Walgreens Prime,
17 instead of being how they are with AllianceRx being
18 substantially bigger, you discussed one possibility
19 was making them the same size; correct?
20 A. I don't know that we discussed it. It
21 was -- there were various options that our creative
22 team came up with.
23 Q. And that was one of them; correct?
24 You just said it was.
25 A. I recall -- I said I think there may have
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1 been one where they were the same size.
2 MS. MILLER: Objection. Asked and answered.
3 BY MR. KERMAN:
4 Q. We are back to where we were.
5 And you said it was because it was too
6 bulky, and I don't understand how that makes it
7 bulky.
8 A. To have everything in the same size
9 creates a very large visual logo.
10 Q. Not if you make everything smaller. Equal
11 but smaller; right?
12 MS. MILLER: Objection. Argumentative.
13 BY MR. KERMAN:
14 Q. Well, your conclusion is factually wrong
15 is the problem. Making everything the same size
16 does not make the total size bigger. If you
17 reduce -- instead of using a 16 font and a 4 font
18 -- and I'm making those numbers up -- you use
19 an 8 font and an 8 font, it wouldn't be any bulkier
20 or bigger?
21 A. I don't think we looked at that option.
22 MS. MILLER: Object to the form of the
23 question.
24 BY MR. KERMAN:
25 Q. And I asked -- do you recall why?
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1 A. I didn't direct the design team to look at
2 an 8 font and 8 font, for example, and the design
3 team didn't come back with that option.
4 Q. You said it was one of the choices. Was
5 it discussed?
6 A. You're saying "discussed." I don't
7 remember discussion about it. I said I think
8 I remember there may have been an option where they
9 were the same size. I don't know for sure.
10 Q. Was there any option, to your
11 recollection, where Walgreens + Prime was bigger
12 than AllianceRx?
13 A. Not that I recall.
14 Q. Now, if you would go to Exhibit 7, please.
15 If I recollect correctly, all of the
16 information and numbers on the left, they all
17 relate to distribution of the Walgreens circular;
18 correct?
19 A. That's correct.
20 Q. And the next exhibit, 71, is an example of
21 a circular; correct?
22 A. Yes, that's correct.
23 Q. Is this a photocopy of a web-based on
24 Internet accessed circular?
25 A. That's what it looks like to me based on
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1 some of the examples that are included on the
2 subsequent pages.
3 Q. For example, when I occasionally get a
4 Walgreens circular in my Sunday newspaper, page 1
5 -- would look like this page 1, but I was trying to
6 figure out what page 2 is because I don't recall
7 seeing that in a hard copy. Is that correct that
8 this would only be digital and not hard copy?
9 It says, "To learn more, tap the box."
10 That wouldn't really work on a hard copy if
11 I tapped my circular.
12 A. I am not sure if the "Tap to Learn More"
13 shows up in the circular, but for certain this
14 would because of the interactivity of "Learn More."
15 Q. And the same happens with a couple of
16 other pages within this document. The type is
17 almost microscopic, but there is a "Learn to Watch"
18 with the picture of a dog; correct?
19 A. Oh, "Learn More. Tap to Watch"?
20 Q. Yes.
21 A. Yes.
22 Q. So that again. Okay.
23 Other than those additional pages,
24 generally -- well, and then there is one with a
25 woman and a child and a computer, "Find Care Now"
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1 you talked about. That would only be in a digital
2 version; correct?
3 A. We have advertised "Find Care" in our
4 circular, but this example where you can see
5 "Find Services" that would be in a digital version.
6 Q. Now, when you put that in your circular,
7 it's a full page?
8 A. No.
9 Q. Because I get circulars and I've never
10 seen anything like that.
11 So it might be a little, small, part of
12 the page?
13 A. Yeah. We have different sizes, but I have
14 never seen a full page with something like this for
15 the printed circular.
16 Q. Third page from the back, where it says 65
17 on the top right, would that be an example of how
18 that other thing, "Find Care Now," might be
19 inserted into a written circular as a small part of
20 the page?
21 A. That's an example of how it could be, yes.
22 Q. And with no link or computer type feature;
23 correct?
24 A. We would probably include a URL in that
25 case.
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1 Q. This entire circular, is there a single
2 reference to AllianceRx?
3 A. I did not look at every page, but I would
4 not expect there is a reference to AllianceRx.
5 Q. Why not?
6 A. I haven't seen AllianceRx advertised in
7 our circular that I'm aware of.
8 Q. Is there a reason for that?
9 A. It's not something that I've been part of
10 discussions.
11 Q. Do you know what submission or use of this
12 exhibit is supposed to portray or show?
13 A. I'm not sure of your question.
14 Could you repeat it?
15 Q. Do you know why this document is being
16 used here today? Walgreens has a circular. Is
17 that what you're showing?
18 A. This is an example of where the Walgreens
19 mark is used for consumer purposes.
20 Q. But not the AllianceRx Walgreens Prime
21 mark; correct?
22 A. That is correct.
23 Q. Is there a single product in here that
24 AllianceRx Walgreens Prime sells, to your
25 knowledge?
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1 A. Product?
2 No, there is no product that I'm aware of
3 that they sell.
4 Q. Are there any pharmaceuticals at all other
5 than over-the-counter pharmaceuticals shown in this
6 document?
7 A. I don't think -- I did not look through it
8 all.
9 Q. Well, you are free to, if you want.
10 Have you ever seen pharmaceuticals
11 advertised in a circular unless they were
12 over-the-counter?
13 A. So, for example, we advertise our flu
14 shots, which are a prescription item. It's not a
15 pharmaceutical item. So that's an example. We are
16 talking about our pharmacy services but not
17 pharmaceutical products, as far as I know.
18 Q. It's not where -- I see on a page,
19 Prilosec, but that's over-the-counter?
20 A. That would be referencing Over the
21 Counter. We do advertise an Rx to OTC switch. So
22 we do make our consumers aware.
23 Q. But there is nothing that says, "You can
24 get your Lipitor here for 2.99 co-pay instead of
25 something else"?
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1 A. We advertise general co-pay like the Med D
2 example.
3 Q. I'm talking -- that's why I used the word
4 "product."
5 A. Not that I'm aware of.
6 Q. There is no advertisement of
7 pharmaceutical products; correct?
8 A. Not that I'm aware of.
9 Q. And, therefore, if there is no
10 advertisement of pharmaceutical products --
11 excluding over-the-counter, so I don't have to say
12 it every time -- therefore, inherently, there is no
13 advertising of specialty pharmaceuticals; correct?
14 A. Of the products?
15 Q. Right.
16 A. That's correct.
17 Q. And you understand what specialty
18 pharmaceuticals are?
19 You don't have to give me the definition.
20 You generally understand what I'm talking
21 about?
22 A. Generally, yes.
23 Q. And, therefore, Exhibit A-70, about these
24 circulars that 71, to the extent that -- well,
25 strike that. I am going to start over.
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1 Does 70 show how many people access the
2 circular online in any of these numbers?
3 A. Not that I see.
4 Q. Okay. So assuming 71 we're treating as a
5 circular you get in hard copy and print; right?
6 A. Yes.
7 Q. Because you said this is a digital
8 version, but it does -- as we see in 70, it goes
9 out to people; right?
10 A. Yes.
11 Q. And it's in the store; correct?
12 A. Yes.
13 Q. So to the extent 70 is referring to
14 documents like this, it has no relationship
15 whatsoever to any circular or advertising that
16 relates to AllianceRx Walgreens Prime's business;
17 correct?
18 A. Yes, correct.
19 Q. Yes, I'm correct. Thank you.
20 MS. MILLER: Larry, it's 1:15. Can we break
21 for lunch?
22 MR. KERMAN: If you want.
23 (A lunch break was taken.)
24 BY MR. KERMAN:
25 Q. If you'd look at Exhibit 72, please.
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1 A. Okay.
2 Q. Is it fair to say you testified this is a
3 printout of Walgreens' LinkedIn page?
4 A. Yes.
5 Q. And like a web page, this is what you
6 would see on opening the page?
7 A. If you went to LinkedIn and searched
8 Walgreens, yes.
9 Q. There would presumably be more information
10 then what's shown on this. You could continue to
11 scroll down on LinkedIn?
12 A. It looks like it, yes.
13 Q. Does this have anything to do with
14 Reliance Rx Walgreens Prime?
15 A. No.
16 Q. Does the number of -- does AllianceRx
17 Walgreens Prime even have an Instagram -- or a
18 LinkedIn page? Excuse me.
19 A. I am not aware of that.
20 Q. You are not aware one way or the other, or
21 you believe they don't have one?
22 A. I don't know if they have one.
23 Q. Have you ever seen one?
24 A. I have not.
25 Q. Have you ever heard mention of one?
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1 A. I have not.
2 Q. I think where you got the followers is in
3 kind of microscopic print on top, 338,000 and
4 change?
5 A. Yes, that's what I was reading.
6 Q. That would be with respect to followers of
7 Walgreens on LinkedIn?
8 A. That's likely what that represents, yes.
9 Q. It would have no bearing on whether anyone
10 follows AllianceRx Walgreens Prime; correct?
11 A. Correct.
12 Q. If you go to 73, please.
13 I believe you testified 73 is a printout
14 of the Walgreens YouTube home page?
15 A. Yes.
16 Q. On the first page, I believe it's showing
17 eight videos; is that correct or not?
18 A. Yes, that's what is being shown there.
19 Q. To your knowledge, is that all the videos
20 that are available on the Walgreens home page?
21 A. No. To my knowledge, this is only a
22 subset of videos available on the Walgreens YouTube
23 page.
24 Q. Below the name "Walgreens" -- well, it's
25 there twice, but there is a number of subscribers;
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1 correct?
2 A. Yes.
3 Q. To your knowledge, that's people or
4 entities that subscribe to follow Walgreens on
5 YouTube?
6 A. Yes.
7 Q. And this document has nothing to do
8 whatsoever with AllianceRx Walgreens Prime; is that
9 correct?
10 A. That's correct.
11 Q. Do you know if AllianceRx has a YouTube
12 page or channel or whatever the appropriate word?
13 A. I am not aware if AllianceRx
14 Walgreens Prime has a YouTube page.
15 Q. You've never heard of or seen one?
16 A. I have not.
17 Q. Okay. Turn to 74, please.
18 Fair to say you said this was a printout
19 of a Walgreens Pinterest page?
20 A. Yes.
21 Q. I always say it wrong. I always want to
22 say "pin interest."
23 Below one of the Walgreens Ws in the word
24 Walgreens and to the right and above, there is a
25 checkmark. It says "10M plus monthly viewers." Do
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1 you see that?
2 A. Yes.
3 Q. Would that be relayed to followers or
4 anything on Pinterest, if you know?
5 A. I'm not sure what that "10M plus monthly
6 viewers" represents.
7 Q. A viewer can be someone who doesn't
8 necessarily follow Walgreens on Pinterest, or do
9 those terms not apply on Pinterest?
10 A. I don't know if a viewer and follower are
11 the same thing.
12 Q. That's what I meant. Okay.
13 Do you know if the M stands for thousands?
14 A. I wasn't sure, so I didn't want to guess.
15 Q. To your knowledge, this applies to
16 Walgreens only and not to AllianceRx
17 Walgreens Prime?
18 A. Yes.
19 Q. Do you know if AllianceRx has its own
20 Pinterest page?
21 A. I am not aware if AllianceRx
22 Walgreens Prime has their own page.
23 Q. You are not aware one way or the other.
24 Or you don't believe they have one?
25 A. I am not aware that they have one.
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1 Q. Have you ever seen or heard of them having
2 one?
3 A. I have not.
4 Q. At least insofar as this document shows,
5 it says -- well, actually, it says 50 boards. Do
6 you know what that means?
7 A. Each of these examples are generally
8 boards, so more like if you would have a board that
9 has multiple pins within that board related to that
10 topic.
11 Q. Do you know why this shows 9 boards, if 50
12 boards exist?
13 A. I do not know.
14 Q. Do you believe these 9 boards are
15 representative of the 50 boards that exist? Fairly
16 representative?
17 A. I am not aware of all the boards. So
18 I couldn't say that they are representative.
19 Q. To the extent that your company, through
20 its attorneys, is putting this document into use
21 here, at least five of the nine refer to beauty.
22 Some might be cut off.
23 Where it says "B-e-a" in the top middle
24 one, would you believe that would be
25 "New Year New Beauty"?
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1 A. I do.
2 Q. So counting "New Year, New Beauty,"
3 "Holiday Beauty," "Fall Beauty," "Summer Beauty"
4 -- I guess you get all the seasons -- and
5 "Walgreens Beauty" on the second page, I described
6 those accurately?
7 A. Yes, in terms of reading the board titles.
8 Q. So they are not related to pharmaceuticals
9 at all; correct?
10 A. No, they are not related to
11 pharmaceuticals.
12 Q. Can you tell from "Feel More Like You," if
13 that relates to any sort of pharmacy, or what does
14 it relate to? It's too small for me to tell.
15 A. I'm familiar with the "Feel More Like You"
16 content, and that's related to our "Feel More Like
17 You" program where we have pharmacists and beauty
18 consultants who are specially trained to help
19 patients with the side effects of their treatment.
20 So this content is more focused on, like, skin care
21 and --
22 Q. Hair loss?
23 A. -- hair loss, yes.
24 Q. Nothing specifically about pharmaceuticals
25 mentioned there or shown there?
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1 A. There might be something about side
2 effects of treatment and the side effects of
3 certain medications, but that's more related to
4 providing over-the-counter solutions for those side
5 effects.
6 Q. The "Cold & Flu Care," bottom left, none
7 of those are prescription medicines; correct?
8 A. No. It doesn't look like there is any
9 prescription medications.
10 Q. Looks like bottom middle is about, like,
11 lozenges and that kind of thing?
12 A. I can't tell for sure what all of the
13 packages represented are.
14 Q. Next page, photo cards is, obviously, not
15 related to pharmaceuticals; correct?
16 A. Correct.
17 Q. And "Grad Gifting" would not be related to
18 pharmaceuticals; correct?
19 A. Correct.
20 Q. And are you aware of any Pinterest board
21 that relates to Walgreens pharmaceuticals?
22 A. I am not.
23 Q. And, therefore, you are not aware of any
24 Walgreens board on Pinterest that relates to
25 specialty pharmacy; correct?
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1 A. Correct.
2 Q. If you go to Exhibit 75.
3 Fair to say you described this as a
4 printout of the Walgreens' Instagram page?
5 A. Yes.
6 Q. Would that be -- would Instagram have a
7 home page of sorts or a personal page or home page?
8 A. Instagram as a platform or Walgreens.
9 Q. For Walgreens.
10 A. Yes, if you want --
11 Q. Go ahead.
12 A. Go to Instagram and type in "Walgreens."
13 Q. Instagram is -- for the most part, people
14 post photos?
15 A. Yes.
16 Q. And actually, top right, top middle,
17 little movie camera shown. That would be for
18 posting a video?
19 A. Top middle. I am not sure.
20 Q. With a checkbook or a calendar.
21 A. Oh, the little icon that's there?
22 Q. I don't know if it's an icon. Look at the
23 one to the right of that, top right, where there is
24 a clock or a watch.
25 A. Okay.
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1 Q. Do you see in the top right of that
2 picture, there is a little symbol or a drawing?
3 Does that represent a video, to your knowledge?
4 A. Yes.
5 Q. So you can post photos or videos; correct?
6 A. Correct.
7 Q. And the only way you can really write
8 something is by writing it within the photo or
9 video?
10 A. You can do an Instagram post that has post
11 copy associated with it.
12 Q. "Post copy," meaning after the photo or of
13 the photo or what?
14 A. My experience, it comes after the photo.
15 Q. This document doesn't show any such thing;
16 correct?
17 A. It does not.
18 Q. Okay. Do any of these representations, as
19 shown on your page, relate in any way to
20 pharmaceutical sales of any kind?
21 A. No.
22 Q. Does anything in here relate to AllianceRx
23 Walgreens Prime?
24 A. No.
25 Q. Are you aware if anything concerning
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1 AllianceRx Walgreens Prime is ever posted on
2 Walgreens Instagram page?
3 A. Not that I'm aware of.
4 Q. And the same with documents we already
5 discussed. I think I forgot to ask you about the
6 last one on Pinterest. Are you aware of whether
7 Walgreens ever posts anything on behalf of
8 AllianceRx Walgreens Prime on its Pinterest page?
9 A. Not that I'm aware of.
10 Q. Are you aware of whether AllianceRx
11 Walgreens Prime has a Pinterest page?
12 A. I am not.
13 Q. Are you aware of whether AllianceRx
14 Walgreens Prime has an Instagram page?
15 A. I am not.
16 Q. Have you ever seen a Pinterest page or an
17 Instagram page or heard of one for AllianceRx
18 Walgreens Prime?
19 A. I have not.
20 Q. 76, please.
21 This is a screenshot of Walgreens' home
22 page on Facebook?
23 A. Yes.
24 Q. Finally, I'm a little more familiar with
25 Facebook than some of these other things. So this
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1 would be -- when you go to someone's, person or an
2 entity, Facebook page, you could, actually,
3 depending how many posts they have, you could
4 scroll and scroll forever, for a long time?
5 A. For a long time, yes.
6 Q. So how do you know -- was this just the
7 screenshot of the -- was this the first screenshot
8 that could be taken, and nobody scrolled further,
9 to your knowledge?
10 A. Yeah. I think it's representing what
11 shows up at the top of the page. So a section of
12 photos, a section of videos, and then, to your
13 point, it's cut off. So you can see on the second
14 page of it, it says "Posts," which is, I think,
15 what you're referring to in terms of you can scroll
16 and see multiple posts.
17 Q. Do you know why on page 2, it says "See
18 more Walgreens on Facebook. Log in or create an
19 account"? It looks like that is a printout that
20 was obtained without signing in to Facebook at all?
21 A. I'm not aware of what the printout is --
22 like what -- how somebody accessed the page or what
23 that's representing.
24 Q. To your knowledge, does Walgreens block
25 people who comment, if they do, negatively about
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1 Walgreens on Facebook?
2 A. In my experience, we do not.
3 Q. How about on Twitter?
4 A. I'm not certain, but in my experience, we
5 do not.
6 Q. You are aware of the concept of blocking
7 that I'm referring to in social media?
8 A. Yes.
9 Q. The Walgreens Facebook page is
10 Walgreens-owned, and it does not relate in any way
11 to AllianceRx Walgreens Prime?
12 A. That's correct.
13 Q. Does AllianceRx Walgreens Prime ever get
14 their name put on Walgreens' Facebook page?
15 A. Not to my knowledge.
16 Q. To your knowledge, does AllianceRx
17 Walgreens Prime have its own Facebook page?
18 A. Not that I'm aware of.
19 Q. Do you know why not?
20 A. No.
21 Q. As to any of the social media things we've
22 discussed, Exhibit 72 through 75 being LinkedIn,
23 YouTube, Pinterest, and Instagram, you have no
24 knowledge why AllianceRx doesn't get involved with
25 those?
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1 MS. MILLER: Object to form.
2 BY MR. KERMAN:
3 Q. Assuming they don't -- based on your prior
4 testimony, to your knowledge, they don't do those.
5 Do you know why?
6 A. I'm not aware that they do. I am not
7 involved in their day-to-day operations.
8 Q. And assuming that they don't, do you know
9 why?
10 A. I'm not involved in their day-to-day.
11 Q. Exhibit 77, I believe you testified this
12 was out of a Walgreens web page; is that correct?
13 A. Yes, walgreens.com.
14 Q. Would this be the home page, or you can't
15 tell?
16 A. This looks to me to be the home page.
17 Q. To your knowledge, does AllianceRx --
18 well, strike that.
19 AllianceRx has its own separate website;
20 is that correct? Or you don't know?
21 A. I believe they do, but I don't know for
22 sure.
23 Q. Were you involved at all in the selection
24 of a web address for AllianceRx Walgreens Prime?
25 A. Yes.
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1 Q. What was your involvement?
2 A. Working with our internal attorney,
3 Cary Pumphrey, as well as another Walgreens team
4 member, to look at ownership of various URLs and
5 availability of various URL.
6 Q. Who was that other person besides Cary?
7 A. I can't remember that person's name right
8 now.
9 Q. Do you remember if they worked for
10 Walgreens or worked for AllianceRx or worked for
11 someone else?
12 A. They worked for Walgreens.
13 Q. Male? Female? Do you know what
14 department?
15 A. I don't know.
16 Q. Do you know why they were participating in
17 this -- was it just you three?
18 A. It was generally just us three, yes.
19 Q. So Cary was involved because he was an
20 attorney?
21 A. I had been talking to him about pursuing
22 the name, and this was related to the name based on
23 what name we decided.
24 Q. Just trying to figure out the role of the
25 three of you. So you're from marketing from
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1 Walgreens; correct?
2 A. Yes.
3 Q. Cary is an in-house attorney for
4 Walgreens; correct?
5 A. Yes.
6 Q. Any way to decide what this other third
7 person did as their normal job?
8 A. I don't know the normal job. I know his
9 role in this case was helping with exploration of
10 URL, domain names.
11 Q. Do you know if he was an attorney, or you
12 know he wasn't an attorney?
13 A. I don't think he was an attorney.
14 Q. Had you ever encountered working with him
15 before?
16 A. I have not.
17 Q. Have you ever encountered working with him
18 since?
19 A. No.
20 Q. So it was a one-time thing which is why
21 you don't recall --
22 A. Yes.
23 Q. -- about him?
24 A. Yes.
25 Q. Do you know what names were considered for
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1 addresses or URLs, as you call them?
2 A. We actually did a search of a number of
3 different variations, including all of the elements
4 of the name. We looked at AllianceRx Walgreens
5 Prime, AllianceRx WP, AllianceRx, and then all of
6 those elements in various order. We may have done
7 searches earlier on other names, but I don't recall
8 that.
9 Q. To your recollection, when you do that
10 kind of search, do you have to individually input
11 each of those combinations? In other words, you
12 said "in different orders." Do you have to
13 manually type those in in a search, or will the
14 search consider that automatically? Scramble it
15 and tell you whether -- in other words, if there is
16 two words, A and B are the two words, will the
17 search automatically also search BA, or do you have
18 to enter that as a separate search?
19 A. Are you talking in looking at domain name
20 availability? That search?
21 Q. Yes.
22 A. I am not aware of the person whose name
23 I don't recall had to go about that search.
24 Q. Okay. So that's what that person was
25 doing? Specifically doing the search on the
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1 computer somehow?
2 A. I'm not sure how he did it.
3 Q. Okay. To your knowledge, was AllianceRx
4 Walgreens + Prime actually searched of whether that
5 could be a URL?
6 A. I'm not sure if the "+" was included.
7 Q. That was going to be my next question.
8 Subtract the plus. But at the time you were doing
9 it -- at the time you were doing this URL search,
10 had they already decided to drop the "+" or not?
11 A. I don't recall. I am not sure.
12 Q. Okay. So don't jump to deleting the "+"
13 yet, and just answer whether you recall, yes or no,
14 that a search was done to see if a URL was
15 available for alliancerxwalgreensprime.com or
16 dot-net or dot-anything?
17 A. AllianceRx Walgreens Prime?
18 Q. With a plus symbol.
19 A. Oh, I do not recall.
20 Q. Do you recall if the same thing was done
21 without the plus symbol?
22 A. I don't recall if this was part of the
23 search for the domain name.
24 Q. You don't recall or it was?
25 A. I don't recall.
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1 Q. So you can't recall, either with or
2 without the plus, whether they searched the full
3 name?
4 A. There was various conversations at various
5 stages of choosing the name. So in the initial
6 searches that I was working with Cary and the
7 person I don't recall if it was or not.
8 Q. Are you aware of what name was -- name for
9 a URL or what URL was ultimately chosen?
10 A. I am not aware.
11 Q. Are you aware that the URL that was chosen
12 is part of every employee of AllianceRx's email?
13 That it, like, an initial, a surname @, and then
14 it's at the URL?
15 A. I was involved in early discussions about
16 what the employee email would be, but I'm not aware
17 where it landed.
18 Q. Is that how it's done at Walgreens where
19 you work?
20 A. How what is done?
21 Q. Email addresses of employees of Walgreens.
22 A. So my email address, which I think is
23 pretty consistent, is
25 Q. And walgreens.com is your company's URL;
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1 right?
2 A. It is.
3 Q. So have you ever had reason to send or
4 receive an email with someone from AllianceRx?
5 A. Yes.
6 Q. Do you remember what their email addresses
7 were for any single employee?
8 A. I don't want to guess. I have something
9 in my head, but I'm not certain.
10 Q. What do you think is in your head?
11 A. At alliancerxwp.com.
12 Q. And I was going to tell you, if I told you
13 that, would you believe me. So do you know why
14 that was selected?
15 A. The finalization of the selection was
16 after I was involved.
17 Q. So, therefore, should I take that to be
18 you don't know why it was selected, or do you know?
19 A. I know some of the discussions about it,
20 but I don't know that a final -- the reasons for
21 the final decision.
22 Q. Well, tell me what discussions you know.
23 A. About just brevity in that instance.
24 Q. So all you know is that before the final
25 decision was made, there was a discussion of
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1 brevity of the URL?
2 A. Yes. For the email you're talking about.
3 That's what I'm referring to.
4 Q. But the email, we've said, is synonymous
5 with the URL for the company's website?
6 A. You said that that was the same for
7 Walgreens in terms of walgreens.com and then on the
8 email in walgreens.com for our website. I am not
9 certain what their AllianceRx Walgreens com is.
10 Q. If I tell you -- well, when you put the
11 one with "WP," were you talking an email address or
12 a website?
13 A. I was talking email address. You had
14 asked if I emailed anybody.
15 Q. Trying to be precise.
16 If I told you that the web address for
17 AllianceRx Walgreens Prime is not
18 alliancerxwalgreensprime.com, it's
19 alliancerxwp.com, would you be surprised to learn
20 that, or did you learn that?
21 A. I wouldn't be surprised to learn that.
22 Q. Have you ever had occasion to go on their
23 website for any reason?
24 A. Not that I recall.
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21 Q. So you don't know whether AllianceRx
22 administers pharmacy reimbursement programs?
23 A. I am not sure.
24 Q. So you really don't know much about the
25 business of AllianceRx other than it's just a
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1 specialty pharmaceutical company, to your
2 knowledge?
3 MS. MILLER: Object to form.
4 THE WITNESS: I am not familiar with the
5 day-to-day works of the company.
6 BY MR. KERMAN:
7 Q. Okay. To the best of your knowledge,
8 sitting here today, what do you believe the
9 business of AllianceRx is?
10 A. AllianceRx is providing specialty pharmacy
11 drugs and services in terms of mail order
12 prescriptions and the central facility, like
13 central call services.
14 Q. Would other companies that provide
15 specialty pharmaceutical services be competitors of
16 Alliance?
17 MS. MILLER: Object to form.
18 THE WITNESS: Yes.
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15 Q. There was mention, including in that
16 exhibit, of all the Walgreens expenses and may have
17 been mentioned otherwise about TV advertising. Do
18 you remember some questions at least?
19 A. Yes.
20 Q. Do you know if AllianceRx Walgreens Prime
21 has ever done any TV advertising at all?
22 A. I do not know if they have.
23 Q. Have you personally ever seen a commercial
24 for AllianceRx Walgreens Prime?
25 A. I have not.
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1 Q. Do you know if AllianceRx Walgreens Prime
2 does any radio advertising?
3 A. I do not, no.
4 Q. Have you ever personally seen -- strike
5 that.
6 Radio, have you ever personally heard a
7 commercial for AllianceRx Walgreens Prime on the
8 radio?
9 A. I have not.
10 Q. How about electronically on Spotify, any
11 other connection, Pandora, have you ever heard a
12 commercial for AllianceRx Walgreens Prime on any of
13 those?
14 A. On streaming audio?
15 Q. Yes.
16 A. No, I haven't.
17 Q. Are you aware they otherwise do it, and
18 you just may not have heard it?
19 A. I am not aware.
20 Q. Have ever heard of or seen a banner ad for
21 AllianceRx Walgreens Prime?
22 A. I saw a banner ad example in the FY18
23 provider deck that we reviewed here.
24 Q. Have you ever seen one, actually, as the
25 ad? Not as a brochure that we may advertise this
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1 way. Have you ever actually seen one in an ad on a
2 computer? An iPhone? An iPad? You know, any
3 other type of phone?
4 It doesn't have to be Apple products.
5 A. No, not as a consumer.
6 Q. On a web page ever where you are watching
7 one web page, not a Walgreens web page, you know,
8 you are Googling something, and you hit an article.
9 Have you ever seen an ad pop up for AllianceRx
10 Walgreens Prime?
11 A. Not as a consumer, no.
12 Q. You said Walgreens is sometimes heard of
13 in the newspaper or news, that it makes the news?
14 A. Yes.
15 Q. Right before you said it was one of the
16 most loved brands in America. That was according
17 to one survey?
18 A. Yes.
19 Q. Was it loved or most known, or did it
20 actually used the word "love"?
21 A. This one was "most loved."
22 Q. Do you know who did that study?
23 A. Morning Consult.
24 Q. Do you know what other companies she found
25 to be most loved as well?
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1 A. There were a lot of companies. I don't
2 recall specific ones.
3 Q. How many is "a lot"?
4 A. Walgreens made it into the top 25. So
5 I know there were 25.
6 Q. Did AllianceRx make it onto that list, to
7 your knowledge?
8 A. Not to my knowledge.
9 Q. You heard of news of Walgreens this week
10 anywhere?
11 A. News of Walgreens?
12 Q. Yes.
13 A. Yes.
14 Q. What did you hear?
15 A. We had our earnings report this week.
16 Q. How did your stock do this week?
17 A. I haven't checked it today.
18 Q. Did you check it after Wednesday's close?
19 A. I checked it during the course of
20 Wednesday.
21 Q. Did you check it on Thursday to see how it
22 did on Wednesday at close?
23 A. I checked it during the course of
24 Thursday.
25 Q. Yeah. How did it do on Wednesday?
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1 A. It was down.
2 Q. How much?
3 A. I can't remember the percentage.
4 Q. If I tell you 5.8 percent, does that ring
5 a bell?
6 A. I would believe you.
7 Q. And would that be attributable to sales
8 and earnings fell short of analysts' expectations?
9 Did you see that reported anywhere?
10 A. Yes. For the quarter, yes.
11 Q. So would that be good publicity with
12 respect to the Walgreens name and reputation?
13 A. I wouldn't call it good publicity.
14 Q. Would you call it bad?
15 A. In terms of financials, yeah.
16 Q. If you lose 6 percent of the business's
17 value in one day, that's almost unheard of;
18 correct?
19 MS. MILLER: Object to form.
20 THE WITNESS: I don't know about "unheard of."
21 BY MR. KERMAN:
22 Q. It's not good, though; right?
23 A. It's not good.
24 MR. KERMAN: I have nothing further.
25 (A short break was taken.)
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1 REDIRECT EXAMINATION
2 BY MS. MILLER:
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15 Again, this is a document that you had no
16 personal knowledge of yourself; correct?
17 A. Not prior to this case.
18 Q. Right.
19 Well, not prior to last week when you met
20 with your attorneys?
21 A. That's correct.
22 Q. Not when this case started; correct?
23 A. That's correct.
24 Q. And you didn't have this document when we
25 took your deposition in December of '18; correct?
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1 A. Correct.
2 Q. So when you say "not prior to this case,"
3 you meant not prior to last Friday when you met
4 with your attorneys who showed you this document;
5 correct?
6 A. Correct.
7 Q. And they told you about this document?
8 A. They showed me this document.
9 Q. Did you tell them what's on this document?
10 A. Did I tell them what's on it?
11 Q. Yes.
12 A. I don't know what you mean by that.
13 Q. Well, you had never seen it before; right?
14 A. I never saw this particular document
15 before.
16 Q. And you didn't create it?
17 A. That's correct.
18 Q. And you didn't supply the information in
19 it; correct?
20 A. That's correct.
21 Q. And in a line-by-line item basis, you have
22 no idea what the source of this information is;
23 correct?
24 A. I have visibility to our marketing finance
25 forecast as part of my job.
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1 Q. You told me that's the last line in this;
2 right?
3 A. No, I have the ability to different
4 channel spend as well.
5 Q. If we turn the page over again, would you
6 have any estimate of any specific line item, if
7 I were to ask you about it?
8 A. Not specific line item.
9 Q. So you'd have no way of knowing if any
10 specific line item was accurate or not; right?
11 A. In terms of the specific numbers?
12 Q. Right.
13 A. That's true. I have a general
14 understanding in terms of our TV spend being a big
15 portion of our spend.
16 Q. Okay. But if TV spend was 50 million and
17 radio spend was 25 million, and you reverse that to
18 TV being 25 and radio being 50, the totals would
19 still be the same; right?
20 A. Yes.
21 Q. And you said, "The totals appear to be
22 within a range that I'm familiar with," but you
23 wouldn't really know individual lines? If I said
24 to you how much was spent on email in each of those
25 years, would you have any idea?
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1 A. No.
2 Q. Because we could play that game.
3 So you really have no knowledge of any of
4 the supporting information on here, and you're just
5 saying the totals seem reasonable; right?
6 A. I don't know what you mean by the
7 "supporting information."
8 Q. Every one of those line items that add up
9 to the total.
10 A. In terms of the numbers themselves?
11 Q. Yes.
12 A. I don't have visibility to those specific
13 numbers or haven't memorized those specific
14 numbers.
15 Q. Right.
16 And without even memorizing them, you
17 don't have visibility to them, as you say. So you
18 wouldn't know them or be familiar with them; right?
19 A. I have general exposure to what we spend
20 in different channels, but I haven't memorized the
21 numbers.
22 Q. And if you haven't memorized them, you
23 can't tell, by looking at this document, whether
24 those individual numbers are accurate or not;
25 right?
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1 A. That's correct, not for all the individual
2 numbers.
3 Q. And even if every one of these is accurate
4 as to the amount of money that Walgreens spent,
5 none of it, as we've already said, relates to
6 AllianceRx in the slightest degree; correct?
7 A. That's correct.
8 MR. KERMAN: Nothing further.
9 RE-REDIRECT EXAMINATION
10 BY MS. MILLER:
11 Q. One more question.
12 These totals on the bottom of exhibit,
13 Applicant's Trial Exhibit 69, before you saw this
14 document, did you have a -- did you have personal
15 knowledge in your capacity as senior director of
16 Walgreens what the marketing spend was?
17 A. Yes.
18 Q. And did you rely on that knowledge when
19 you flipped the page over and testified about those
20 numbers?
21 A. Yes.
22 MS. MILLER: Nothing further.
23 MR. KERMAN: Nothing further either. Thank you
24 for your time and patience.
25 (Whereupon the proceedings concluded at 3:15 p.m.)
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1 Veritext Legal Solutions
1100 Superior Ave
2 Suite 1820
Cleveland, Ohio 44114
3 Phone: 216-523-1313
4
January 23, 2020
5
To: Tamara A. Miller Esq.
6
Case Name: Speciality Pharmacy Management, LLC v. Walgreen Co.
7
Veritext Reference Number: 3830975
8
Witness: Crystal Fouchard Deposition Date: 1/10/2020
9
10 Dear Sir/Madam:
11
Enclosed please find a deposition transcript. Please have the witness
12
review the transcript and note any changes or corrections on the
13
included errata sheet, indicating the page, line number, change, and
14
the reason for the change. Have the witness’ signature notarized and
15
forward the completed page(s) back to us at the Production address
16 shown
17 above, or email to [email protected].
18
If the errata is not returned within thirty days of your receipt of
19
this letter, the reading and signing will be deemed waived.
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21 Sincerely,
22 Production Department
23
24
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excerpts 89:24excluding 145:11excuse 92:5
147:18executed 194:10execution 193:14
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87:21expenses 50:17
53:9 122:1,9128:3 180:16
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134:24 161:9
exposure 50:11189:19
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fiscal 18:11,12,1418:15 36:23,2537:5,9,23 38:454:18,24 56:2357:15 61:23 81:2123:15,20 125:25126:3,5,6,8 127:7127:14,22,24128:6 129:11,16129:19,24 130:1,5185:7,15,21,22
fit 135:23 138:6,7fitting 138:11five 58:5 95:8,12
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flow 102:5,7,8,13103:8,16
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23:3 35:17 50:973:15 74:6,9,10,1681:19 123:2,4140:16 147:9187:18,22 189:4,7
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instance 165:23int'l 171:24integration 54:3integrations 45:21
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191:21 192:4jeopardy 114:10jim 28:16,17 29:23
108:13 110:14120:22
job 7:16,17 8:1,3106:5 107:4,7123:15 161:7,8187:25
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37:14 47:8 61:561:10 63:21 65:169:9,13,16 70:1671:12 72:23 73:776:15 77:14 79:979:16,23 80:1,782:1 83:2,9 84:784:12 85:3,9,12,2096:1,5,13,21 97:13102:1,6 104:7107:8 110:16113:4,17 131:20133:18 136:7137:3,8 139:3,13139:24 146:22,24159:2 172:18,22173:1 176:6,19184:21,24 185:13186:8,10 190:8,23
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known 83:1 84:15174:10 182:19
knows 76:20
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komen 45:12kraft 7:18,19 8:5kroeger 81:15,16
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letters 117:25118:10
leydig 2:12leydig.com 2:16
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lines 125:14171:14 177:13,15188:23
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lipitor 144:24list 23:8,17 24:12
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listed 37:24 54:1854:25 56:23 61:15194:7,17
listen 47:1listening 46:25listing 26:11 194:7lists 26:10litigation 96:15
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172:2 173:23192:6 193:3 194:3
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located 107:16167:9
location 107:24locations 15:2log 157:18logical 105:24
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64:23 95:20 132:1132:15,16,22133:1,7 136:5,18137:17 139:9
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look 22:16 37:1338:2,10,21 72:374:16 87:16 88:1194:11 96:24100:13 104:18114:22 116:6,7117:1 126:8 134:9135:20 140:1141:5 143:3 144:7146:25 153:8154:22 160:4166:25 185:3,24
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love 182:20loved 75:12
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lunch 84:25 85:3,5146:21,23
m
m 2:13 150:13191:25
madam 192:10magazine 21:2
43:15,18magazines 26:8
43:16 51:12mail 13:13 14:21
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138:10,19 139:15139:18
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manager 8:11,149:1,6,18 28:1084:22
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102:12mark 29:10 30:9
32:18 33:2,12,2134:5,21,24 35:1535:23 41:10,21,2442:3,6,20 43:12,1744:14,21,24 46:1146:20 47:6,1448:23 49:12,2251:4 52:4 53:11
60:5 64:19 65:1266:15 69:4 70:2171:23 76:25 77:580:3,9,10,18 81:381:7,22 83:184:14 118:20120:12 134:25143:19,21 170:17170:22 173:5179:23
marked 5:9 15:2416:3,13,17 31:6,1036:14,18 60:17,2164:4,8 66:18,2267:16,20 68:21,2570:9,13 71:6,1072:16,20 75:22,2577:7,11 185:4
market 11:2045:14
marketing 3:197:20,23 8:6,11,149:1,6,18 10:5,8,1910:24 11:3,6,2112:1,2,7,13 13:2314:2,6 15:7,10,1215:15 16:24 17:1117:16,17 24:2325:18,20 28:1135:8,9,9,10 36:2136:22,24 37:2,9,1937:23 38:7,14,1538:20,21,22,24,2539:2,4 41:2042:13 44:11 45:546:14 51:2 54:755:20,21 56:13,1456:15 63:19 66:774:24 75:17 87:2190:14 94:21103:22 104:5
122:17 123:13,21125:21 128:5129:14 130:14160:25 185:8,15187:24 190:16
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16:25 18:22 20:838:16 40:20 41:1343:20 48:1,1250:22 53:4 54:158:17 70:6 73:21115:25 174:15,17186:5 187:12189:6
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130:25med 11:20 58:13
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memorized 189:13189:20,22
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151:23 153:10154:16,19 171:9180:2
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millions 186:12mind 19:13 20:7,9
20:22 114:5,7minute 58:5 107:2
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motrin 9:11movie 154:17mpp 101:15
102:17,23 103:18
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29:6 30:5,1431:16 43:3 44:547:2,9 70:2474:25 82:8 89:22108:10 110:4111:7,12,24 112:5112:11,23,24113:10,15 116:11118:7,20 119:12119:16,19,22,24120:2,5,11,21,23121:2,6,17 128:12128:23,25 129:3131:21,23,25132:17,20 137:4148:24 158:14160:7,22,22,23162:4,19,22163:23 164:3,5,8,8167:3 168:23179:12 180:12184:12 192:6193:3,4,15 194:3,4194:21
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names 29:14,1730:17,20 115:14119:15 161:10,25162:7 174:10
naming 28:5 108:4109:16 117:8,19119:10
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192:25 193:10,18194:15,23 195:23
note 192:12notes 85:1notice 3:10 16:6
88:15november 31:23
32:20 128:19132:6,24 170:14
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numbering 90:8171:5
numbers 5:461:14 72:13 76:2578:4 123:11124:16 126:13135:5 139:18140:16 146:2171:6 177:24188:11 189:10,13189:14,21,24190:2,20 194:7
nursing 22:2423:7,14,16
nuts 35:21
o
object 25:8 28:1529:2 32:10 33:637:14 47:8 63:2169:16 71:12 72:2372:24 73:7 76:1577:14 79:9,16,2380:7 82:1 83:284:7 96:18 101:24103:25 107:5112:25 131:17136:2 137:1139:22 159:1176:3,17 184:19
objecting 96:10objection 70:16
84:12,12 95:2296:3,11 97:11102:3 110:12113:16 137:5139:2,12 172:16172:21,24
objective 19:3objectives 94:23
103:2,3
obtain 39:18obtained 157:20obtaining 12:25obviously 153:14occasion 166:22occasionally 141:3oconor 28:17
29:23 105:21106:14 108:22110:14,18,19,22
october 27:11105:9 127:25128:17 129:21178:21
offer 12:10,2413:9 14:17 21:2022:2 35:14 43:2456:19
offered 11:2312:16 21:17 103:6
offering 20:10offers 39:9,10,11
61:3office 1:1offices 2:7official 193:15
194:21offset 38:18,20
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154:21 163:19177:16 178:8
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15:22 17:23 19:522:25 24:3 27:1427:20 30:2 32:441:23 49:12 55:559:1 61:4 62:964:18 65:19 75:7
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oldest 108:1olig 29:5,23
109:13,14,18110:3,5,15,18,20110:21 111:6
once 52:12 61:1885:23 86:4,6116:17 131:21186:13
oncology 11:1712:6,14 21:5,8,1021:20 22:24 23:623:14,16 101:13
ones 92:21 114:13183:2
ongoing 78:13online 19:22 20:15
35:25 39:8 40:4,741:13,14,19 42:2,948:19 53:5,10,1154:17,20 69:1574:8 78:15 146:2
opening 147:6operating 129:15
129:19,24 130:2,6operations 25:20
128:8 159:7179:10 180:11
opinion 84:5,9113:3,6,7,13,14169:5,6,7,9
opportunity 20:473:12,15 100:11111:3
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6:8,10opposition 1:4optical 65:25 66:1optimization 50:2
50:10optimizing 50:11option 44:3 111:4
111:9 136:6,23139:21 140:3,8,10
options 29:6 117:8117:19 136:6,19137:18 138:21
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134:24 162:6176:11
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15:11organizations
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158:10ownership 160:4
173:19 174:11
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Veritext Legal Solutionswww.veritext.com 888-391-3376
Federal Rules of Civil Procedure
Rule 30
(e) Review By the Witness; Changes.
(1) Review; Statement of Changes. On request by the
deponent or a party before the deposition is
completed, the deponent must be allowed 30 days
after being notified by the officer that the
transcript or recording is available in which:
(A) to review the transcript or recording; and
(B) if there are changes in form or substance, to
sign a statement listing the changes and the
reasons for making them.
(2) Changes Indicated in the Officer's Certificate.
The officer must note in the certificate prescribed
by Rule 30(f)(1) whether a review was requested
and, if so, must attach any changes the deponent
makes during the 30-day period.
DISCLAIMER: THE FOREGOING FEDERAL PROCEDURE RULES
ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
THE ABOVE RULES ARE CURRENT AS OF APRIL 1,
2019. PLEASE REFER TO THE APPLICABLE FEDERAL RULES
OF CIVIL PROCEDURE FOR UP-TO-DATE INFORMATION.
VERITEXT LEGAL SOLUTIONS
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Veritext Legal Solutions represents that the
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Applicant’s Trial Exhibit No. 66 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
SPECIALTY PHARMACY MANAGEMENT, LLC,
Opposer,
v.
WALGREEN CO.,
Applicant.
Opposition No.: 91236453Serial No. 87/353,224
NOTICE OF TESTIMONY DEPOSITION
PLEASE TAKE NOTICE that, pursuant to 37 C.F.R. §2.123 and TBMP § 703.01, the
testimony upon oral examination, shall be taken of:
DEPONENT:
PLACE:
Crystal Fouchard, Senior Director Brand MarketingWalgreen Co.200 Wilmot Road, 2nd Floor, MS #2243Deerfield, IL 60015
Leydig, Voit & Mayer, Ltd.Two Prudential Plaza180 N. Stetson, Suite 4900Chicago, Illinois 60601
DATE: January 10, 2020
TIME: 9:30 a.m.
Such testimony will be taken upon oral examination before a stenographer authorized to
administer oaths and used as evidence to support that there is no likelihood of confusion.
Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453
Applicant's Trial Exhibit 66
1
Date: December 16, 2019 /Tamara A. Miller/Tamara A. MillerLaura M. SchaeferLEYDIG, VOIT & MAYER, LTD.Two Prudential Plaza, Suite 4900180 N. Stetson Ave.Chicago, Illinois 60601-6731(312) [email protected]@leydig.com
Attorneys for Applicant
2
CERTIFICATE OF SERVICE
I hereby certify that on December 16, 2019 a copy of this NOTICE OF TESTIMONY
DEPOSITION was served via email, by agreement, on Opposer's attorney of record as of this
date:
Ellen S. SimpsonSimpson & Simpson PLLC5555 Main StreetWilliamsville, NY 14221United States
[email protected]@idealawyers.com
/Laura M. Schaefer/
3
TRADE SECRET / COMMERCIALLY SENSITIVE
Applicant’s Trial Exhibit No. 67 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL
HIGHLY CONFIDENTIAL
Applicant’s Trial Exhibit No. 68 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL
HIGHLY CONFIDENTIAL
Applicant’s Trial Exhibit No. 69 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL
HIGHLY CONFIDENTIAL
Applicant’s Trial Exhibit No. 70 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL
Applicant’s Trial Exhibit No. 71 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
e.
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with cardWonderful Pistac osor Almonds 7 or 8 o
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Specialty Pharmacy Management, LL53Walgreen Co. Opposition No. 9123
Applicant's Trial Exhibit 71
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Applicant’s Trial Exhibit No. 72 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
in O Search
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Applicant’s Trial Exhibit No. 73 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
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Specialty Pharmacy Management, LLC v.
Walgreen Co. Opposition No. 91236453
Applicant's Trial Exhibit 73
9:11:30 PM 1/9/2020 https://www.youtube.com/user/walgreens
Applicant’s Trial Exhibit No. 74 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
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Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453Applicant's Trial Exhibit 74
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Applicant’s Trial Exhibit No. 75 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
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Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453Applicant's Trial Exhibit 75
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Applicant’s Trial Exhibit No. 76 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
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Specialty Pharmacy Management, LLC v.Walgreen Co. Opposition No. 91236453
Applicant's Trial Exhibit 76
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Applicant’s Trial Exhibit No. 77 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
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Specialty Pharmacy Management, LLC v.
Walgreen Co. Opposition No. 91236453
Applicant's Trial Exhibit 77
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HIGHLY CONFIDENTIAL
Applicant’s Trial Exhibit No. 78 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL
HIGHLY CONFIDENTIAL
Applicant’s Trial Exhibit No. 79 to
Testimony Deposition of Crystal Fouchard on Behalf of Applicant
January 10, 2020
Opposition No. 91236453
Specialty Pharmacy Management v. Walgreen Co.
CONFIDENTIAL