Establishing a Comprehensive Transfer Marketing Plan
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Transcript of Establishing a Comprehensive Transfer Marketing Plan
CONNECTING STUDENTS TO AN ACADEMIC PATH
Establishing a Comprehensive Transfer Marketing Plan
Brief History
Marymount College is located in Palos Verdes, CA on the southern side of Los Angeles County and adjacent to the Pacific Ocean.
During the past four decades, Marymount College has been known at a 2-year associate degree granting institution. In 2010, Marymount College received WASC accreditation to offer bachelor’s degrees in Liberal Arts, Business, and Media Studies. This officially transformed the college into a 4-year bachelor’s degree institution.
Student Marketing Strategies
Digital CommunicationMarketing Publications
Time to degree General Perception of 2 and 2 transfer
Course Transferability Policy Publications
Identifying Campus Accessibility
Applicant PoolCompetitive AdmissionMajor SelectivityStudent Services Career opportunities
associated to degree competition
Identifying Target Populations
Community College 4-year college/university Non-traditional students Transfer Swirl Time to degree
General Perception of 2 and 2 transfer
Addressing the Transfer Swirl
Segment Your Target Population
Honors StudentsVeterans EOP&SNon-traditional
Employed Family Focused
Gathering Marketing Data
Inquiry CardsAdmission
Application
MCU External Transfer Marketing
Marymount California University Admission Guarantee Program
Transfer Student Admission Advising (pre-evaluation)
BA-MS Pathway BA-MBA Pathway (pending WASC
approval) Course Offerings
(time/location) Time to Degree Estaminet College Partnerships
MCU Internal Transfer Marketing Support
Marymount California University Admission Guarantee Program
Transfer Student Admission Advising (pre-evaluation)
BA-MS Pathway BA-MBA Pathway (pending WASC
approval) Course Offerings (time/location) Time to Degree Estaminet
Enhancing the Use of Social Media on Your Campus
Have a presence EVERYWHERE! Facebook, Twitter, LinkedIn, Blogs Connect to other campuses and departments Like, Tweet, and Post often.
Incentives Marketing money from social media
Monitor the Use of Social Media Topics and messaging Keep continuous communication with other campuses