WELCOME TO OUR

PRESENTATION

GROUP NAME - RAINBOW

Md.Faisal-Bin-Sultan -12102485(Group Leader)

Shakil Ahmed -14102515 (Supporting Member)

Mehedi Hasan Razz

Ruma Akter -13302249(Supporting Member)

Tamanna afroz tiva -14102236(Supporting Member)

Establish poultry

Industry and its

distribution network

INTRODUCTION

Poultry is one of the most important sectors of agriculture in

Bangladesh for maintaining the need of protein and nutrition. It

was in 1995 that the poultry industry started in an organized

manner in Bangladesh. In just 20 years the industry has seen

exponential growth. Investment in the sector stands at about 25

thousand crore taka. Its growth rate is about 25%.

Circumstances of Poultry

Poultry plays a vital role in Bangladesh & involves 85% of rural people.

Six poultry farms were set up in 1947 at different locations of the country, ‘Eggs and

Hens’ in 1964.

Biman poultry complex started its operation, after liberation,

BRAC developed “Rural Poultry Model” in 1983.

In early nineties, private parent stock farm started.

Large scale eggs and meat production have increased production from last 20 years in

this country.

C.P. Bangladesh Co. Ltd. started its operation as a lone foreign company in the

Bangladesh poultry industry in 1999.

Importance of Poultry Production in

Bangladesh

In our daily life we need to take meat for getting animal protein. So the

poultry producers produce a big quantity of eggs and meat which play a great

role to the national economy.

Poultry contributes a large part of our GDP. Of the 18.6%

of the GDP which comes from the agricultural sector, one third is from the

poultry industry

Government declared poultry as a thrust sector & classified as agro based

industry. Both eggs and chicken meat have huge domestic demand. And poultry

is the sector for obvious profit.

It contributes- poverty reduction, new employment generation, and nutritional

status.

Present Status of Poultry Enterprise

Numbers of farms have been established in 1990 with bank

support.

There are 145 hatcheries of which 117 are in operation.

Only 18 breeding farms are fully environment controlled.

85% hatchery produces only broiler and rest produce layer.

Most of the Companies now have both hatchery and feed

mill.

Current Poultry Product flows of Bangladesh

Replacement StockHome

Consumption Community Market

Chick Reapers

(In start up phase)Vaccination & Supply of

Medicine

Day Old ChicksCommunity Poultry Workers

(CPW)

Village Poultry

Reapers

Domestic Demand of Poultry Product

Bangladesh is a large market of poultry

product because of its population. We

need to produce more poultry to serve

our domestic demand. To prove the high

domestic demand there are some

statistics can be shown.

Requirement & availability of meat &

eggs.

Product Requirement Availability Deficit Deficit

Meat

(all type)

43.8 kg

(120gmday)

4.57 kg

(12.51gm/day)

39.23 kg

(107.49 gm/day)

89.56%

Eggs 104 (2/wk) 25 (0.486/wk) 79 (1.51/wk) 75.96%

Poultry farm & Poverty Alleviation in

Bangladesh

Poultry is used as a tool of poverty reduction.

Fostering the idea of community group formation and skill development.

Training regarding improved poultry husbandry practices rolled with micro-credit.

For the rural poor especially the women to improve their livelihood.

Income generation and empowerment.

A group of entrepreneurs (enterprises) are established

An integrated chain of production.

SWOT Analysis.

Strength: Highest number of chick production.

Highest number of distributors

Big capacity feed mill

Hatcheries are located in the strategic location.

Parent stock.

Grand parent stock.

Sufficient number of employees

Weakness:

Maintaining chicks quality

Maintaining feed quality.

Absent of strong distributors

Concentration on chicks selling.

Late entrance in the feed marketing

Opportunity:To sell more feed.

Sell grand parents

Sell hatching eggs to small hatchery

Go for dress meat marketing

Go for egg marketing

Threat:

Bird flu

Entrance of multinational companies in the poultry industry

Increase in the production of other company.

Insufficient Loan and Barrier to Raise

Problems in the poultry industry

Bird Flue- Great Threat for Poultry Industry Nutritional problemsHeat stressCannibalism and feather pickingInjuryPoorly designed poultry houses PoisoningRodentsInsufficient Loan and Barrier. Many Intermediaries in Marketing ChannelPoultry disease

RECOMMENDATION AND

SUGGESTIONS

Avian Influenza or Avian Flu in Poultry Industry

Syndicate of Hatchery Owners and Intermediaries

Insufficient Loan and Barrier to Raise

Difficulty in Price Setting

Poultry Disease Prevention and Control Situation

Policy and Regulatory Issues

Low Productivity, No Database on Production

Infrastructure- Training Facilities & Diagnosis Facilities

Many Intermediaries in Marketing Channel

Bio-Security and Disease Prevention Concern

Overseas Operation of Poultry Supplies

Conclusion

Bangladesh is a large space of potential investment in poultry industries.

If we can look after this sector it will helps us to fulfill our demand as well as we can send it to other countries.

We need to produce more poultry to serve our domestic demand.

Bibliography:

http://www.fao.org/

http://abflbd.com/Aftab.pdf

www.academia.edu

Vinod Ahuja and Arindam Sen

Indian Institute of Management, Ahmedabad, India

ANY Question?

THANK YOU