Est summit 2015 - 1
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Transcript of Est summit 2015 - 1
EST Summit Planning
Agenda ∞ Check Point
∞ The Projection
∞ Reflect back
∞ What’s next
∞ What’s yours
∞ Wrap UP!
∞ Check Point
How do you feel?
Projection
Your Role You will be directing and tracking
directly to VP, check your job description, and you will track it
nationally
How we do it Generally for OP EST, you will give review in every weekend and the
strategy to improve it.
How we do it
For Campaign Manager, you will track VP about national campaign.
How we do it For Brand Manager, you will track the brand audit and brand survey in each entity. Also, help national strategy in
One Brand One Identity
Reflect Back
What we’ve done so far Last term, we’re only have 2 EST of Marketing, EST of
oGCDP Marketing and EST of Campaign Manager For expansion we only have 4 EST to tapped new
markets
The main bottleneck
1. Timeline messed up (final exam etc) 2. Unreach OCP to track
3. EST is not giving review, just tracking
EST Operation
EST Campaign Manager 1. Timeline is unclear
2. Campaign concept is constantly changing 3. The planning also changing
The main bottleneck
EST Expansion Task Force
1. Low conversion rate 2. Investment didn't return
3. Lack of knowledge and marketing skill 4. Lack of market research
The main bottleneck
The main bottleneck of conversion 1. Timeline messed up
2. Don’t have planning to focus on conversion 3. Follow up problem
4. Local ORS 5. Domino’s effect (Late OCP caused conversion
problem)
How to tackle it
1. Creating careful planning and plan A plan B 2. Need to make planning to focus on conversion
3. Follow up personally by text and phone 4. Moved all to EXPA
5. Give review and if there are problem we give them solution
6. Engage more!
Ground Rules
1. Set the flow 2. How we will do it
3. Synergy explanation
What’s Yours?
EST Planning Creation
National Board Project
Action steps and timeline
Homework
For Operation : OGX : Compiling the university timeline TMP/TLP : Collecting TMP/TLP Recruitment plan (ask luqman) Brand : SOP, brand building co creation, market Research tools for expansion Campaign Manager :