Market Research Qualitative Research

Why we Do it?

“We need research

to do everything”

We need to know the behaviour and

value of customer so we can

develop our marketing strategies

The method : In Depth Interview

Who needs to participate?

oGCDP Market

Research

- 6 Students in 1st Year

- 6 Students in 2nd Year

- 6 Students in High School 12th

Grade

Who needs to participate?

oGCDP Market

Research

With characteristics :

• 2 Active organization student (Female & Male)

• 2 Passive student (Female & Male)

• 2 Socially active student (Female & Male)

Minimum total responden : 18

Who needs to participate?

oGIP Market

Research

- Students in 4th year/last year

student

Who needs to participate?

oGIP Market

Research

With Major Background :

• IT

• Marketing

• Teaching

• Or you can add another major that you want

tap and you have the IR for it

Who needs to participate?

oGIP Market

Research

With characteristics :

• 2 Active organization student (Female & Male)

• 2 Passive student (Female & Male)

• 2 Socially active student (Female & Male)

Minimum respondend : 18

Let’s Analyze it! Start by

understanding our

customer

Divided into 2 groups, (oGCDP and oGIP)

Each group will compile the result based on

characteristics.

oGCDP : Divided by character

oGIP : Divided by major background

Let’s Analyze it! Start by

understanding our

customer

1. Find the important words in each transcrip,

compile it

2. Seek for frequently used key words

Let’s Analyze it! Start by

understanding our

customer

1. Find the important words in each transcrip,

compile it

2. Seek for frequently used key words

Wrap UP!

Check Point