Essie.com

Amazing for any OccasionTry one of our many colors, the varity will surprise you.

Its A Great Feeling With Your Morning Cup of Coffee, Finished Nails.

Essie.com

You aren’t ready for an evening out till you have your Essie on. You have a date, your hair is up, make-up is on, perfect dress, shoes that match,but wait a minute...

Your nails aren’t done...

No worries.

Pick out your favorite color, paint it onand finish it off with Good To Go.

Now you’re ready.

Essie.com

Having a great day? Did you wake up feeling like everything is going your way today?

It could be because its nice and sunny out, it could be the amazing cup of coffee you are having, it might be the new book you are reading......

But most likely its the Mochacino you have on your hands.

Essie.com

Essie Nail Polish!

Essie nail polish is the best out there! You need to try it

out!

Only till Sunday, 20% off coupon for any Essie prod-

ucts. Just bring the coupon into the store and

it will be accepted.You should also try out the nail care line that we have. It has been raved to be the best nail care line

in the business.

Tweets 1) @essinailpolish Check out the $1.50 off coupon

@ Essie.com. You can use it in any store that carries Essie.

2) @essinailpolish Winter is here - are your nails drying out or chipping? If they are, try the nail care product Feed Me. It works wonders!

3) @essinailpolish Check out Essie’s winter collection at your local retailer. It’s a new scheme for winter.

4) @essinailpolish Essie is the best gift to get for the girls. Look at our wide variety of colors and get their favorite!

5) @essinailpolish Try our mini sets. Perfect size for your purse.

TV Ad

Video

Opens with a mother and daughter getting pedicures at a salon

They are talking about their day and a party that is in a few weeks

Flash forward three weeks

The mother is sitting in her living room changing her nail polish.

She puts a generic brand of nail polish on her toes.

Flash forward two days ahead

The mother is sitting in the living room again with her daughter and both are looking at their toe nails. The daughters toe nails are still in perfect condition, but the mothers toes are chipping.

Both look very displeased

Mother starts to talk about how she should have used Essie nail polish.

Audio

Background noise from the salon shop and radio

Noise continues

The mother is humming a tune as she is doing her nails

TV is on in the background

Title: Husband and Wife

Length: 30 sec

WIFE: Honey, did you remember the bananas?

SFX: GROCERY BAG RUSTLES

HUSBAND: Yes dear… (slightly annoyed tone)

WIFE: Did you remember my tampons???

SFX: Grocery bag rustles.

HUSBAND: (under tone) Oh, crap… No I forgot those… (Apprehensive voice)

Wife: How could you forget those!! I told you ten times before you left to get tampons! Did you at least remember the Essie, Berry Naughty??

HUSBAND: Yes, that stuff I did remember (“naughty” under tones)

WIFE: Thanks honey, ready to go?

HUSBAND: Did you do Essie’s Berry Naughty or Size Matters this evening???

WIFE: Oh babe, you know I always use Size Matters… (3 -4 second delay) It’s my favorite Essie color!

ANNOUNCER: Go to Essie.com to check out the rest of the colors available.

Title: Husband and Wife

Length: 60 sec

Writer: Teri Norton

Medium: Radio

WIFE: Honey, did you remember the bananas?

SFX: GROCERY BAG RUSTLES.

HUSBAND: Yes dear… (slightly annoyed tone)

WIFE: Did you remember my tampons???

SFX: GROCERY BAG RUSTLES.

HUSBAND: (under tone) Oh, crap… No I forgot those… (Apprehensive voice)

WIFE: How could you forget those!! I told you ten times before you left to get tampons! Did you at least remember the Essie, Berry Naughty??

HUSBAND: Yes, that stuff I did remember (“naughty” under tones)

WIFE: Did you remember Essie Forever Yummy?

HUSBAND: Of course dear. (Winking type voice, still naughty under tones)

WIFE: How about Size matters and Lollipop?

HUSBAND: Yeppers..! (He is starting to sound excited about the whole thing)

WIFE: Thanks honey, ready to go?

HUSBAND: Go? Go where?

WIFE: Didn’t you remember we have dinner tonight. That’s why I sent you out to pick up my Essie nail colors.

HUSBAND: Oh, okay. What color did you settle on?

WIFE: Forever Yummy.

ANNOUNCER: Go to Essie.com to check out the rest of the colors available.

Teri Norton

SEO List

Positive words

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Nail polish painting your nails nail décor Nail decoration

Color variety Essie.com

Negative words

Bad colors fake nails Acrylics bad reviews for essie nail polish negatives about essie essies worst product