Essentials Of Designing Homepages
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Transcript of Essentials Of Designing Homepages
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Compare Infobase Limited
An ISO 9001 : 2000 Certified Company
Essentials of Designing Homepages
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The Universal Truths
Perfect homepage is a myth.
A homepage which delivers the predefined before the definition of “predefined’ is confined to history can be called a successful homepage.
Homepages evolve, freezing a homepage can freeze your business.
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Fundamentals How are you going to make money? Who all should come to your site? How they should reach your site? How they should reach your
homepage? How long you want them there? Where should they go from your
homepage? What are your growth plans? Whom do you compete against?
![Page 4: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/4.jpg)
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How are you going to make money? Designed to make money Versus Designed
to win awards
Transactions Versus Depth of the page
Ultimate Objective Versus Starting point
Rewards Versus Retention
Message Versus Creativity
Speed Versus Wow factor
![Page 5: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/5.jpg)
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Who all should come to your site?
Define the following clearly –
Gender
Geography
Age
Ethnicity
Education
Income
![Page 6: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/6.jpg)
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How they should reach your site? SEO SEM Social Media Top of the mind recall Offline Campaigns Events Contests Affiliations Newsletters Stationery/ email signatures Networking and Link Building
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How they should reach your homepage?
Apart from the normal reach factors
Through Sub-domains
Through Folders
Through result pages of search on your site
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How long you want them there?
Google/ Bing approach
Yahoo approach
Mapsofindia.com approach
Dgreetings.com approach
![Page 9: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/9.jpg)
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Where should they go from your homepage?
Internal pages
Sub domains
To advertisers
![Page 10: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/10.jpg)
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What are your growth plans?
Is it all – what percentage are you done?
What are the verticals you want to pick
What is the horizontals you want to go in for
![Page 11: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/11.jpg)
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Whom do you compete against?
How often does your competition change homepage
What do they focus on
What is your competitors target index
What is the target user overlap
![Page 12: Essentials Of Designing Homepages](https://reader036.fdocuments.in/reader036/viewer/2022081603/558cadbed8b42a44188b45df/html5/thumbnails/12.jpg)
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Revisit the homepage as often as possible