Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2012) - Genero
Essential search engine optimization tactics that work
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Transcript of Essential search engine optimization tactics that work
Essential Search Engine
Optimization Tactics That
Work
Search Engine Optimization: Tips
to Put Your Site on the Map
For more info and other strategies to help your business
succeed, visit:
www.kennethlim.org
What is your audience thinking?
Quality Content for Quality Traffic
Understand Search Engines
Outsource SEO the right way
Monitor SEO results
Engage and Share with Others
Search Engine Optimization: Tips
to Put Your Site on the Map
take off your businessman’s hat and think
like one of your own customers
find out what terms people are using
when they search
What is your audience thinking?
results in a higher page rank and more
new and repeat visitors
Abundant useful content is the key to
keeping visitors on your website longer
Quality Content for Quality Traffic
The length of time a
visitor spends on your
website can also trigger a
rise in your site’s page
rank
Understand Search Engines…
Bots constantly search for new and updated content. Adding
content daily will invite these bots to take a look at your site.
Hire a third-party to do your SEO work, but
be sure to ask questions before handing over
any money, such as:
Outsource SEO the right way…
• how much experience they have working with
clients in your niche
• what their best practices are
• how long you have
before you start seeing
results
• Ask to see proof of
their claims
By monitoring your progression, you will
understand if search engine optimization
techniques are producing results or if
there is something you need to change
Monitor SEO results
give the author a good, solid comment
and they will often allow you to leave a
link as well
don’t leave comments on unrelated sites
leave comments that add to the
discussion
comments should be relevant and
courteous
Engage and Share with Others
Engage and Share with Others
(cont.)
CONCLUSION You never enter into a new business with failure
as your goal!
Many businesses do end up failing,
including internet businesses. However, many
actually do succeed because of the vast number
of strategies that online businesses can utilize.
Use these SEO strategies and techniques to be
one of the businesses that SUCCEED!
For more info and other strategies to help your business
succeed, visit:
www.kennethlim.org