ESSENTIAL RECRUITING STATS -...

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ESSENTIAL RECRUITING STATS

Transcript of ESSENTIAL RECRUITING STATS -...

ESSENTIAL RECRUITING STATS

ESSENTIAL RECRUITING STATS

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That’s more than double the amount in 2008SoURCE: PEw RESEARCh CENTER, AUGUST 2011

65% of online Adults Use Social Networking Sites

USE SOCIAL NETWORKING SITES

DO NOT USE SOCIAL NETWORKING SITES

ESSENTIAL RECRUITING STATS

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Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

‘06 ‘07 ‘08 ‘09 ‘10 ‘11

SITES

SITES

U.S. Share of Time Spend OnlineSource: Citi Investment Research Analysis, September 2011

Consumers Are Spending More Time online Every Day

SoURCE: CITI INvESTMENT RESEARCh ANALAySIS, SEPTEMbER 2011

ESSENTIAL RECRUITING STATS

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we Do More online than Ever before

SEND/READ EmAIL

pRODUCT RESEARCh

USE A SEARCh ENGINE

GET NEWS

fUN/pASS ThE TImE

BUy A pRODUCT

SOCIAL NETWORKING

94%

78%

87%

75%

72%

66%

61%

SoURCE: PEw RESEARCh CENTER, MAy 2010

ESSENTIAL RECRUITING STATS

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Social Networks Account for ¼ of the Time Spent online

SoURCE: NIELSEN, SEPTEMbER 2011

ESSENTIAL RECRUITING STATS

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80%

60%

40%

20%

0%2005 2006 2007 2008

8%

16%

29%

46%

61%65%

43%

38%

27%

13%

9%2%

EVER yESTERDAy

2009 2010 2011

Regardless of Age, we’re on Social Networks

SoCIAL NETwoRkS USED by ALL AGE GRoUPS

SoURCE: PEw RESEARCh CENTER, AUGUST 2011

ESSENTIAL RECRUITING STATS

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Social Media will Soon overtake Email Usage

SoURCE: CoMSCoRE, DECEMbER 2010

(% ChANGE, DECEMbER 2009 - DECEMbER 2010)

AGE 12-17

-59%

AGE 25-34

-18%

AGE 45-54

-12%

AGE 18-24

-1%

AGE 35-44

-8%

AGE 55-64

22%

AGE 65+

28%

ESSENTIAL RECRUITING STATS

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games67%

weather65%

music45%

60%social networking 55%

maps/navigation /search

SoURCE: NIELSEN, SEPTEMbER 2011

Social App Usage has Increased by 30% Since 2010

ToP 5 APP CATEGoRIES USED by SMARTPhoNE owNERS who DowNLoAD APPS

ESSENTIAL RECRUITING STATS

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13-17 18-24 25-34 35-44 45-54 55+

Gen X and Gen y Use of Social Apps Also on the Rise

PERCENTAGE of SoCIAL NETwoRkING APP USERS by AGE

SoURCE: NIELSEN, SEPTEMbER 2011

18%

20%

10%

20%

21%

6%

9%

3%

22%

7%

37%

29%

27%

29%

31%

23%

20%

26%

20%

21%

10%

12%

18%

6%

13%

6%

10%

16%

4%

8%

ESSENTIAL RECRUITING STATS

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1990 1995 2000 2005 2010 2015 2020 2025 2030

225

200

175

150

125

100

75

50

25

0

pre-Boomers Baby Boomers Generation X Generation y and beyond

2030: Gen X reachesretirement age

2011: The Baby Boomers reach retirement age

2018: Gen y makes up half of theworking agepopulation

millionsAge 18-64

Gen y Is fast-becoming the Majority of the working Population

SoURCE: U.S. bUREAU of ThE CENSUS, PRojECTIoNS bASED oN 2000 CENSUS

ESSENTIAL RECRUITING STATS

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Gen y’s Social Sharing will Not Slow Down

SoURCE: PEw RESEARCh CENTER, jULy 2010

By 2020, Generation Y will continue to broadcast information.

By 2020, Generation Y will have “grown out” of their use of social networks

Did not respond.

wILL ThE wILLINGNESS of GENERATIoN y/MILLENNIALS To ShARE INfoRMATIoN ChANGE AS ThEy AGE?

EXPERT RESPoNSES(N=371)

ToTAL SAMPLE(N=895)

67%69%

29% 28%

4% 3%

ESSENTIAL RECRUITING STATS

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yes, before I get out of bed

yes, before I turn on the TV

yes, this is how I get my morning “news”

30

22.5

15

7.5

0

under age 25 over age 25 iphone users

18%

8%

28%

17% 17%

26%

16% 15%

23%

28% of iPhone Users Check/Update Social Networksbefore Leaving bed!

SoURCE: RETREvo 2010

ESSENTIAL RECRUITING STATS

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job Seekers who Use Social Networks and job boards found jobs Through Social

SoURCE: job SEEkER NATIoN, jobvITE 2010

AGE 18-34

oNLINE SoCIAL NETwoRkLED To MoST RECENT job

INTERNET job boARD LED To MoST RECENT job

73% 53%

INCoME of $75,000+ 40% 26%

CoLLEGE GRAD oR hIGhER 46% 41%

whAT RESoURCES DIRECTLy LED To yoUR MoST RECENT job?

ESSENTIAL RECRUITING STATS

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The Majority of Employed Americans Are open to New opportunities

SoURCE: job SEEkER NATIoN, jobvITE 2010

aGe 18-4475%

income of $75K+ 34%

colleGe GraD or hiGher52%

joB search activitY73%

53% 35%

12%

EmpLOyED, OpEN TO A NEW jOB EmpLOyED, NOT

SEEKING

EmpLOyED, SEEKING A NEW jOB

ESSENTIAL RECRUITING STATS

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of the population

of new joBs will require sKills helD BY

20%60%

by 2015...

SoURCE: AMERICAN SoCIETy foR TRAINING AND DEvELoPMENT

ESSENTIAL RECRUITING STATS

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Employed Americans Looking for New jobs Are on Social Networks

100%

90%

80%

70%

0%

20%

30%

40%

50%

60%

10%

COLLEGE DEGREE OR hIGhER WIThOUT A COLLEGE DEGREE

fACEBOOK LINKEDIN TWITTER

SoURCE: job SEEkER NATIoN, jobvITE 2010

ESSENTIAL RECRUITING STATS

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Social Technologies Are Changing how Companies hire

will invest more in social meDia for hirinG this Year

will invest more in joB BoarDs this Year

55%16%

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

ESSENTIAL RECRUITING STATS

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TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am

65%72% 71%

40%

67%

54%

69%

52%

40%33%

50%

59%52%

35% 33%

33% 34%

25%

50%

33%

Companies All over the world Are Recognizing the value of Social Media

PERCENTAGE of foRTUNE GLobAL 100 CoMPANIES wITh ThE foLLowING TyPES of ACCoUNTS:

SoURCE: bURSoN-MARSTELLER EvIDENCE-bASED CoMMUNICATIoNS GRoUP, 2010

ESSENTIAL RECRUITING STATS

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Employers and job Seekers Are on Different Networks

100%

90%

80%

70%

0%

20%

30%

40%

50%

60%

10%

COmpANIES jOB SEEKERS

fACEBOOK LINKEDIN TWITTER

of companies use 2 or more networKs64%

SoURCE: job SEEkER NATIoN, jobvITE 2010

ESSENTIAL RECRUITING STATS

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yES 80.2%

NO 10.5%

pLAN TO BEGINThIS yEAR 8.7%

DON’T KNOW 0.6%

89% of U.S. Companies will Use Social Networks for Recruiting

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

ESSENTIAL RECRUITING STATS

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Companies Using Multiple Networks for Social Recruiting

All social hires by network

LINKEDIN

TWITTER

fACEBOOK

73%

7%

20%

Employee social referral hires by network

LINKEDIN

TWITTER

fACEBOOK

41%

16%

43%

jobs shared in social networks

LINKEDIN

TWITTER

fACEBOOK

52%

24%

24%

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

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yES 63.6%

NO 36.4%

2/3 of Companies have Successfully hired Through Social Networks

successfullY hireD from social networKs in 2010

58%

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

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0% 20% 40% 60% 80% 100%

Social Media Leads All other Categories for Increased Investment for Recruiting

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

3RD PARTy RECRUITERS/SEARCh fIRMS

INTERNAL TRANSfERS

CAMPUS RECRUITING

SEARCh ENGINE oPTIMIzATIoN

job boARDS

DIRECT SoURCING

CoRPoRATE CAREER SITE

REfERRALS

SoCIAL MEDIA

ESSENTIAL RECRUITING STATS

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REfERRALS

DIRECT SOURCING

INTERNAL TRANSfERS

SOCIAL NETWORKS

CORpORATE CAREER SITE

CAmpUS RECRUITING

jOB BOARDS

SEARCh ENGINE OpTImIzATION

3RD pARTy RECRUITERS OR SEARCh fIRmS

8.6

8.2

7.8

7.0

6.8

6.4

6.4

6.1

6.1

best outside Talent Comes from Referrals, Direct Sourcing and Social Networks

RATE ThE qUALITy of CANDIDATES fRoM ThESE SoURCES whERE 10 REPRESENTS ThE hIGhEST qUALITy.

SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

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Referral Applicants Are high quality Compared to other Sources

SoURCE: jobvITE INDEX, 2010

10%1%

REfERRAL APPLICANTS hIRED oThER APPLICANTS hIRED

ESSENTIAL RECRUITING STATS

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job Seekers who found Most Recent job on Social Networks have More Contacts on Twitter and facebook

SoURCE: job SEEkER NATIoN, jobvITE 2010

Twitter facebook LinkedIn

26%DO NOT USETHIS NETWORK

25%LESS THAN50 CONTACTS

35%50-199 CONTACTS

14%

200+ CONTACTS 28%

200+ CONTACTS

17%

LESS THAN50 CONTACTS

DO NOT USETHIS NETWORK2%

53%50-199CONTACTS

30%50-199CONTACTS

20%LESS THAN50 CONTACTS

39%DO NOT USETHIS NETWORK 11%

200+ CONTACTS

ESSENTIAL RECRUITING STATS

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LESSmORE/ABOUTThE SAmE

58% 42%TOTAL U.S. ONLINE

pOpULATION

Time Spent with friends on Social Networks Rivals Time Spent In-Person

“Thinking about the amount of time you spend with friends online on a social networking site; would you say it’s more, less, or about the same as the time you spend with friends in real life?”

SoURCE: 2011 SoCIAL MEDIA MATTERS: U.S. ToTAL oNLINE PoPULATIoN SAMPLE AND bLoGhER

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1. Australia 7 hours, 17 minutes spent online per person

2. Brazil 30.3 million are active on orkut, the #1 social networking site in brazil

3. France Nearly 25% of french Internet users visited the #2 social networkingsite, overblog

4. Germany German Internet users spent more time on social networks than anywhere else, a total of 12.7 billion minutes in May 2011

5. Italy Italian Internet users spend 31% of their Internet time on social networks

6. Japan over half of active japanese Internet users visited the top social networking site, fC2 blog, in May 2011

7. Spain Spanish Internet users average 4 hours, 42 minutes per person on the #4 social site, Tuenti

8. Switzerland 60% of active Swiss Internet users are on social networks and blogs

9. U.S. blogger is now the #2 social networking and blog site

10. U.K. Internet users viewed facebook 20.2 billion times

1

9 6

2

7 3 5

10 8 4

Social Networking Is Global

SoURCE: NIELSEN, SEPTEMbER 2011

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• 51% of Americans age 12 and older use Facebook

• Average user has 130 friends

• Over 250 million users access Facebook through mobile devices

• 61% of Fortune Global 100 companies use Facebook

SoURCES: ARbITRoN AND EDISoN RESEARCh, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy, fACEbook

ESSENTIAL RECRUITING STATS

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SoURCE: job SEEkER NATIoN, jobvITE 2010

Gender AGe

educAtion household income

employed

49%

56%

23%

10%

19%

26%

51%

44%

30%

19%

37%

36%

26%

31%

29%

26%

73%

69%

15%

25%

15%

12%

6%

16%

18%

27%

33%

30%

20%

18%

13%

11%

16%

13%

27%

31%

male Female yes no18-24 25-34 35-44 45-54 55+

high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+

Job seekers that use Facebook (n=804)

Job seekers that do not use Facebook (n=240)

Job seekers that use Facebook (n=804)

Job seekers that do not use Facebook (n=240)

A Closer Look at job Seekers that Use facebook

DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.

ESSENTIAL RECRUITING STATS

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• 400 million unique visitors per month

• 50 million users log in to Twitter every day

• Over 55% of active users access Twitter on mobile devices

• 77% of Fortune Global 100 companies use Twitter

SoURCES: TwITTER, wALL STREET joURNAL, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy

ESSENTIAL RECRUITING STATS

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Gender AGe

educAtion household income

employed

57%

47%

23%

18%

18%

22%

43%

53%

36%

23%

34%

38%

25%

28%

33%

26%

77%

70%

12%

20%

33%

14%

3%

11%

17%

22%

31%

33%

20%

20%

14%

12%

19%

13%

23%

30%

male Female yes no18-24 25-34 35-44 45-54 55+

high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+

Job seekers that use twitter (n=357)

Job seekers that do not use twitter (n=687)

Job seekers that use twitter (n=357)

Job seekers that do not use twitter (n=687)

SoURCE: job SEEkER NATIoN, jobvITE 2010

A Closer Look at job Seekers that Use Twitter

DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.

ESSENTIAL RECRUITING STATS

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• Executives from all 2011 Fortune 500 companies are on LinkedIn

• Nearly 2 billion people searches on LinkedIn

• 9 million recent college graduates

• Over 2 million companies have a LinkedIn Page

SoURCE: LINkEDIN

ESSENTIAL RECRUITING STATS

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Gender AGe

educAtion household income

employed

56%

48%

17%

21%

12%

24%

44%

52%

35%

24%

23%

43%

28%

27%

42%

22%

83%

68%

14%

19%

23%

10%

6%

10%

11%

25%

24%

36%

17%

21%

18%

10%

29%

9%

18%

32%

male Female yes no18-24 25-34 35-44 45-54 55+

high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+

Job seekers that use linkedin (n=320)

Job seekers that do not use linkedin (n=724)

Job seekers that use linkedin (n=320)

Job seekers that do not use linkedin (n=724)

SoURCE: job SEEkER NATIoN, jobvITE 2010

A Closer Look at job Seekers that Use LinkedIn

DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.

ESSENTIAL RECRUITING STATS

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Ready to Step Up your Social

Recruiting Strategy?

ESSENTIAL RECRUITING STATS

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jobvite hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. it’s the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. with jobvite hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, increase referral and social network hires – all while using fewer resources.

jobvite source, is an easy-to-use web-based application that can help you achieve your recruitment sourcing goals today. it’s the only social sourcing and candidate relationship management application that helps you target relevant talent through employee referrals, social networks and the web – then build and engage your talent pool. jobvite source is one intuitive platform to manage all sourcing programs and see the results.

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