Essential Business Tips to grow your Business - Web Marketing
-
Upload
business-link-south-west-events -
Category
Business
-
view
337 -
download
0
description
Transcript of Essential Business Tips to grow your Business - Web Marketing
![Page 1: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/1.jpg)
1
Web Marketing is a Marathon
![Page 2: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/2.jpg)
2
This is a Sprint
![Page 3: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/3.jpg)
3
14 Top Tips
to win
More Business
![Page 4: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/4.jpg)
4
Get Found
www.google.com/places
![Page 5: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/5.jpg)
5
Get Found
www.google.com/places
![Page 6: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/6.jpg)
6
Get Found
![Page 7: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/7.jpg)
7
Probably the
greatest marketing opportunity
known!
![Page 8: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/8.jpg)
8
Get Found
Adwords
Base
![Page 9: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/9.jpg)
9
Get Emailing
![Page 10: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/10.jpg)
10
It’s Not Expensive
Get Emailing
![Page 11: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/11.jpg)
11
It’s Effective
Get Emailing
![Page 12: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/12.jpg)
12
![Page 13: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/13.jpg)
13
Get Networking
![Page 14: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/14.jpg)
14
• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Get Networking
![Page 15: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/15.jpg)
15
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
![Page 16: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/16.jpg)
16
Social Media is the
No. 1 online activity
Get Networking
![Page 17: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/17.jpg)
17
2/3rds of the Global Internet population visit
Social Networks
Get Networking
![Page 18: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/18.jpg)
18
10% of all internet time is spent on Social
Networks
Get Networking
![Page 19: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/19.jpg)
19
Social Networks
www.facebook.com
![Page 20: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/20.jpg)
20
If Facebook was a country it would be
1/ China
2/ India
3/ Facebook – 560m
4/ USA
![Page 21: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/21.jpg)
21
Adds 1/2m users every
day
![Page 22: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/22.jpg)
22
5bn minutesspent on
Facebook EVERY day
![Page 23: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/23.jpg)
23
1bn• web links
• news stories
• blog posts
shared each week
![Page 24: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/24.jpg)
24
Facebook now has a greatershare of theinternet than
![Page 25: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/25.jpg)
25
Business Networks
![Page 26: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/26.jpg)
26
Linkedin – Networking for Professionals
![Page 27: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/27.jpg)
27
Linkedin – Networking for Professionals
Over 100 millionregistered professional
users in more than
200 countries
![Page 28: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/28.jpg)
28
More than 50% located outside
of the USA
Linkedin – Networking for Professionals
![Page 29: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/29.jpg)
29
More than 1m companies have
a Linkedin Company Page
Linkedin – Networking for Professionals
![Page 30: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/30.jpg)
30
Adds 1m new members every 12 days
Linkedin – Networking for Professionals
![Page 31: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/31.jpg)
31
More than 2bn people searches
in 2010
Linkedin – Networking for Professionals
![Page 32: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/32.jpg)
32
Viral Marketing’s free…..pst pass it on
![Page 33: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/33.jpg)
33
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on
![Page 34: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/34.jpg)
34
Viral Marketing – How & Why
The Thresher ‘Virus’
![Page 35: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/35.jpg)
35
• Discount Voucher intended for Suppliers and their Friends
• Circulated via chat-rooms, blogs and email 800,000 times
Viral Marketing’s free…..pst pass it on
![Page 36: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/36.jpg)
36
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
Viral Marketing’s free…..pst pass it on
![Page 37: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/37.jpg)
37
Get Filming
![Page 38: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/38.jpg)
38
Video Marketing
2nd most searched
site on theinternet
![Page 39: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/39.jpg)
39
Video Marketing
3bnvideos watched
every day
![Page 40: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/40.jpg)
40
Video Marketing
48 hoursof new contentuploaded every
minute
![Page 41: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/41.jpg)
41
Video Marketing
Average personspends
15 minuteson YouTube every day
![Page 42: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/42.jpg)
42
Video Marketing
70%of YouTube
activity takes place outside of
the USA
![Page 43: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/43.jpg)
43
Video Marketing
YouTube clips now
incorporated in Google Search
results
![Page 44: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/44.jpg)
44
Video Marketing
![Page 45: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/45.jpg)
45
Your Video
Get Filming
![Page 46: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/46.jpg)
46
Your Video
Get Filming
![Page 47: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/47.jpg)
47
![Page 48: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/48.jpg)
48
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Get Blogging
![Page 49: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/49.jpg)
49
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Get Blogging
![Page 50: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/50.jpg)
50
www.blogger.com
www.wordpress.com
Get Blogging
![Page 51: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/51.jpg)
51
![Page 52: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/52.jpg)
52
![Page 53: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/53.jpg)
53
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Get Tweeting
![Page 54: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/54.jpg)
54
Apps
![Page 55: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/55.jpg)
55
What’s on the Horizon?
![Page 56: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/56.jpg)
56
Location Marketing
![Page 57: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/57.jpg)
57
Location Marketing
![Page 58: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/58.jpg)
58
Get Real – Augmented Reality
![Page 59: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/59.jpg)
59
Get Real – Augmented Reality
![Page 60: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/60.jpg)
60
Groupon
![Page 61: Essential Business Tips to grow your Business - Web Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060109/5555f20fd8b42a8a5f8b4ce7/html5/thumbnails/61.jpg)
61