Essence Bakery Analysis- Maria Sanchez
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Transcript of Essence Bakery Analysis- Maria Sanchez
![Page 1: Essence Bakery Analysis- Maria Sanchez](https://reader030.fdocuments.in/reader030/viewer/2022032617/55a9fa031a28ab6b7a8b4712/html5/thumbnails/1.jpg)
Essence Bakery Web Strategy Project
Scott Cowley
Maria Sanchez
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Within the United States, since 2011 to 2015 there has been a rise in the search of “macarons bakery.”
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During the same time in the United States, there was an increase in searching for “croissants bakery.”
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While the search for “French pastries” has remained consistent throughout the years.
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Essence Bakery
A boutique bakery and café owned and operated by husband and wife Eugenia Theodospaulas and Giles Combos.
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Eugenia, head chef, lived, worked and trained in Paris, perfecting European favorites like pastries like croissants and French macarons.
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The owners take pride in utilizing only the freshest organic, most favorable and environmentally friendly ingredients.
Essence Bakery has been featured on the Arizona Republic, Phoenix Magazine and Arizona Highroads.
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Essencebakery.com has a global rank of 2,571,902
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azpastries.comGlobal Rank: 14,780,292
thebakeryphx.comGlobal Rank: 14,627,935
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Top 5 Relevant Keywords 1). phoenix bakery 2). bakery phoenix az 3). bakery phoenix 4). bakeries in phoenix arizona 5). bakeries in phoenix az
• Essencebakery.com is not the 1st on any of these organic search results. • Essencebakery.com is not on the organic search results for the last two
keywords.
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Strengths
Been recognized on The Arizona Republic, Phoenix Magazine and Arizona Highroads
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Strengths
Organic and fresh ingredients
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Essencebakery.com page optimization is well conducted through the site.
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Weaknesses
Essencebakery.comwebsite’s call to action lacks, online process is complicated.
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Opportunities…
Increase relevant keywords in SEO, like the ones mentioned previously.
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Threats…
Competitors have strong SEOs and higher presence in organic search results in variety of keywords.
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Recommendations
Essence Bakery should emphasize their organic ingredients on their pastries since organic products are on the rise.
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Recommendations
Ordering process should be simplified for conversion rate to increase.
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Recommendations
Essence Bakery should add their recognitions to their home page to increase brand credibility.
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Questions? Contact: Maria Sanchez [email protected]
Find out how to increase brand awareness, and increase conversion rate.