E.S.S. solutions

Pre-assessment

Introducing

• C.E.O P.V Goddijn

• C.C.O M. van Basten BatenBurg

• C.F.O A. de Klerk

• C.T.O S. Brouwers

Agenda

• Concept of the EnterTable™

• Demonstration of prototype

• Production

• Financial

• Marketing

• Growth

• Questions

Concept(what)

• 3 main components– Entertainment– Service– Environment

Concept(how)

• Increases revenue from games

• Increased customent retention

• Increased sales

• Reduced labor costs

• Fun!

Concept(how)

• Self Service

• Games

• JukeBox

• Touch screen

• Table

demonstration

• prototype

Production (what)

• Hardened Glass surface

• Decals

• Touch screen (projected capacitive tech.)

• Integrated computer

• Payment solutions

• POS integration

• Network

Production (how)

• Hardware– Outsource

• Kiosk Information Systems (KIS-Kiosk.com)• G-NET IMKS• SeePoint• Etc.

Production (how)

• Software– Licensed

• Jukebox (BMI)• Games

– In-house• POS integration• Framework• New Games (after initial stage)

Financial (start-up)

• Start up costs– Leased office– Software licenses– Design– Prototyping– Marketing

_________________+

~ $100.000

Financial (margin)

• Sales price $4750,-

• COGS $3000,

_______-

• Margin $1750,-

Financial (Service)

• Cut of revenue– Games ($0.25) 10% $0.025– Sales per day (sliding scale)

• $0 <--> $200 1.0%$1,00

• $201 <-->$400 0.8% $1.60• $401 <-->$800 0.7% $2.80• $801 <-->$1600 0.6% $4.80• $1601 and above 0.5% $8.00

Financials (projection)

0

5

10

15

20

25

30

35

40

Months

Am

ou

nt

SALES (year 1)

Financial (projection)

Revenue from service

$0.00

$25,000.00

$50,000.00

$75,000.00

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Series1

Financial (projection)

• Break even in 3th month

• Gross profit year 1 $398,525

• End of year cash $140,407

• End of year debt $ 0

• Book value $146,941

• R.O.A 0.49

• R.O.E 0.49

Marketing (environment)

• Target Market US– Restaurants– Bars

• Competitors– InfoAmerica– PhotoPlay– uWink Media bistro

Marketing(how)

• Sales representative

• Brochure– Full color– CD-Rom (3d model)

• Tradeshows– Nightclub & Bar/ Beverage retailer Beverage and Food Show– International Food Service Technology Exposition (FSTEC)

• Trade magazines

Growth

• adaptation to other POS systems• In-house software development• Incorporate Gambling• ‘Free lend’ scheme

• Exit strategy– C. type Corp– Good ROA– Buy out or merger likely

Questions

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