Esri ne a gsm geomanager solution (white paper)

ESRI Northeast Africa Telecommunications Solutions www.esrinea.com Page 0 of 20


TABLE OF CONTENTS

1. Introduction.......................................................................................................................... 2

2. Geospatial Infrastructure Suite ....................................................................................... 3

2-1 Collaboration Module .................................................................................................... 3

2-2 Foundation Module ........................................................................................................ 4

3. Marketing & Sales Suite .................................................................................................... 6

3-1 Marketing Module ........................................................................................................... 6

3-2 Sales Module..................................................................................................................... 7

4. Network Planning & Operations Suite .......................................................................... 9

4-1 Fault Module ..................................................................................................................... 9

4-2 Coverage Module (Radio Planning) ....................................................................... 10

4-3 Performance & Measurement Module ................................................................... 11

4-4 Transmission Module ..................................................................................................... 12

5. Customer Care Suite ....................................................................................................... 15

5-1 Call Center Module ...................................................................................................... 15

5-2 Marketing Module ......................................................................................................... 16

6. Asset Management Suite ............................................................................................... 18

6-1 Asset Management Module ...................................................................................... 18

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1. Introduction

Solving the many business problems of a telecommunications company requires a good understanding of where your network assets, facilities, and customers exist today and where they will be tomorrow. In an industry that changes so rapidly, the capability to find, manage, and analyze data quickly and effectively makes a strategic difference.

Geographic Information System (GIS) is a technology that allows you to capture, manage, analyze, and display spatial data for use in solving complex problems.

GIS enables telecommunication professionals to integrate maps and information to make better decisions. From planning and maintaining network infrastructure to administering mobile telephone coverage, managing existing customers, and finding new ones, GIS users rely on location-based data to find the answers. GIS allows carriers to keep track of customer mobility and trends in the staggering bandwidth requirements driven by entertainment and Internet services. Viewing information on a map makes it quicker and more intuitive than relying on spreadsheets and other tabular data.

ESRI Northeast Africa (ESRI NEA) the first ESRI branded company in the Middle East and Africa realizes the vital role the telecommunications operators play in telecommunications business to ensure reliable communications media with appropriate quality of service; from this perspective ESRI NEA presents several telecommunications solutions that enable telecommunications operators to coordinate business priorities and network assets throughout their lifecycle, increase revenue, reduce costs, and accelerate speed to market for new telecommunication products.

Figure shows the system main suites

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2. Geospatial Infrastructure Suite Geospatial Infrastructure Suite is a spatial backbone for any telecommunications enterprise; this geospatial foundation backbone is composed of a unified GIS data model upon which a set of GIS Web Services are built representing the global functions used among the enterprise; this geospatial foundation backbone is built in Service-Oriented Architecture (SOA) infrastructure that is implemented using industry standards (i.e. XML and SOAP).This suite is classified into the following modules:

2-1 Collaboration Module

Geospatial Infrastructure Suite collaborates with networks, databases, and expert systems from any supplier to automatically collects, aggregates, correlates, and distributes information from the various databases, planning tools, and management systems within the telecommunications enterprise.

The collaboration applies ETL automation mechanism (Extract, Transform, and Load); the Extract is through standard/custom software adaptors purchased by the system supplier or developed in cooperation between the system supplier and our technical team; while, Transform and Load are accomplished through our own products.

Key Features

• Integration with CRM systems (e.g. Siebel, Remedy ARS…). • Integration with Data Warehouses. • Integration with Fault Management systems (e.g. HP OpenView, Remedy ARS…). • Integration with Inventory databases. • Integration with Measurement tools (e.g. TEMS…) • Integration with OSS systems. • Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with SS7 systems. • Integration with Transmission tools (e.g. iQ-link…).

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2-2 Foundation Module This Geospatial SOA Infrastructure is an integration platform available for consumption by the systems used in the departments of any telecommunications enterprise; it facilitates spatial enabling of these legacy systems through seamless integrations serving these legacy systems with map component.

Key Features

• Address Finder; determines the latitude and longitude coordinates for street addresses.

• Map Image; provides access to a wide variety of dynamic maps. • Place Finder; ranks a candidate list of place names and associated

latitude/longitude coordinates for a given input place name. • Spatial Query; lets you perform spatial queries and proximity searches. • Route Finder; returns textual multilingual driving directions for a multipoint user-

defined route. • Wireless Location; locates a registered cellular phone on a network.

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Figure shows the main concept

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3. Marketing & Sales Suite

3-1 Marketing Module Marketing Module allows marketers to segment vital consumer and business statistics geographically to provide input to capacity planning applications and direct targeted marketing campaigns.

Figure shows geographic representation for marketing information

Key Features

• Show base map layers (e.g. administrative boundaries, streets, buildings, landmarks…).

• Search for address (i.e. geocoding) and landmarks. • Show geographic visualization of network element locations (e.g. MSC, BSC, and

BTS/SITE). • Show geographic representation of demographic data (if census is available).

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• Show network coverage (e.g. 2G, 3G, EDGE…): o Show LIVE network coverage. o Show PLANNED network coverage.

• Show potential areas by analyzing demographics vs. network coverage. • Manage Hotspots. • Generate reports; e.g.:

o Network usage reports. o Network performance reports. o Network complaints reports.

• Export reports to various formats (e.g. Business Objects, Microsoft Excel and Portable Document Format).

Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Marketing Module:

• Integration with RF Planning tool (e.g. Planet, Atoll, Cellular Expert…). • Integration with OSS system. • Integration with Data Warehouse.

3-2 Sales Module Sales Module allows sales representatives can get quick customer profiles asking geographic questions such as: where is the customer?, what is the distance to the nearest store or dealer?, and when do we plan to have coverage at this location?.

Key Features


• Search for address (i.e. geocoding) and landmarks. • Show geographic representation of demographic data (if census is available). • Plot Points of Sale locations on map (i.e. stores and/or dealers). • Show existing Points of Sale locations. • Calculate Points of Sale service area. • Show potential areas by analyzing demographics vs. points of sale service area. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and

Portable Document Format).

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Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Sales Module:

• Integration with Data Warehouse.

Figure shows population and addressable population penetration

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4. Network Planning & Operations Suite

4-1 Fault Module Fault Module is a module that visualizes and reports network faults (i.e. down sites) and alarms. The Fault Module visualizes the affected service/coverage areas (network outage). The Fault Module receives the faults information from a legacy system on regular basis through adaptors; this way, the faults is always up-to-date.

Figure shows sample of BTS Faults reports

Key Features



BTS/SITE). • Show different symbols for network elements.

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• Show BTS faults (down sites) in near real-time. • Show affected service/coverage areas (network outages). • Show fault history. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Fault Module:

• Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Fault Management systems (e.g. HP OpenView, Remedy ARS…).

4-2 Coverage Module (Radio Planning) Coverage Module is the module that displays network coverage (2G and 3G) information such as single cell coverage and composite coverage for both live and planned status. The Coverage Module receives the coverage information from the radio network planning system on regular basis through adaptors; this way, the coverage is always up-to-date as the network changes due to optimization, planning, and roll-out.

Key Features



BTS/SITE). • Show different symbols for network elements. • Show network coverage (e.g. 2G, 3G, EDGE…):

o Show single Cell coverage categorized by outdoor and indoor. o Show composite Cell coverage (i.e. BTS/SITE) categorized by outdoor and

indoor. o Show full coverage of the network o Show combined coverage of different networks. o Show LIVE coverage. o Show PLANNED coverage.

• Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


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Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Coverage Module:

• Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…).

4-3 Performance & Measurement Module Performance & Measurement Module is essential for creating a mechanism for monitoring network performance through a graphical presentation of Key Performance Indicators (KPIs) based on pre-defined thresholds. These Key Performance Indicators (KPIs) are covering monitoring the GSM network on MSC, BSC, and BTS levels. While for the network measurement, this is done the automation with drive tests systems for representing the signal strength and quality on map.

Figure shows displaying the Congestion Rate

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Key Features



BTS/SITE). • Show different symbols for network elements. • Show different KPIs geographically represented on map. • Show drive test results geographically represented on map. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Performance & Measurement Module:

• Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Measurement tools (e.g. TEMS…) • Integration with SS7 systems. • Integration with OSS systems.

4-4 Transmission Module Transmission Module visualizes transmission links between network element locations. Transmission links details are displayed when selecting a specific link directly from the map.

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Figure shows the Transmission links and sites visualization

Key Features



BTS/SITE). • Show different symbols for network elements. • Show Transmission links. • Show Transmission link details; by clicking on a link, detailed data views are

available with all the collected data. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


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Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Transmission Module:

• Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Transmission tools (e.g. iQ-link…). • Integration with OSS systems.

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5. Customer Care Suite Customer Care Module is a crucial interface between a telecommunications carrier and its customers and prospects. The Customer Care Module gives call center operators an instant view of customer location, nearby facilities, requests for service, and signal quality. It dramatically reduces service request turnaround times by integrating historical network and customer data with a trouble ticket system. Moreover, it can be used to deliver fast, integrated Call Center information over the corporate Intranet with both Marketing and Engineering staff.

Figure shows the concept of Customer Care Module

5-1 Call Center Module Key Features


• Search for address (i.e. geocoding) and landmarks. • Find customer location. • Find nearest Point of Sale (i.e. store and/or dealer) from a certain location (i.e.

customer’s location). • Find driving directions between 2 locations (e.g. customer and point of sale). • Create network complaints (e.g. dropped call, network busy, no signal, and

weak signal). • Show network coverage (e.g. 2G, 3G, EDGE…). • Show affected service/coverage areas (network outages). • Provide instant feedback on network complaints w.r.t. network coverage and

faults. • Follow-up on network complaints. • Escalate network complaints.

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Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Call Center Module:

• Integration with CRM systems (e.g. Siebel, Remedy ARS…). • Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Fault Management systems (e.g. HP OpenView, Remedy ARS…).

5-2 Marketing Module Key Features


• Show network complaints (e.g. dropped call, network busy, no signal, and weak signal).

• Show network coverage (e.g. 2G, 3G, EDGE…). • Show affected service/coverage areas (network outages). • Follow-up on network complaints. • Escalate network complaints. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Marketing Module:

• Integration with CRM systems (e.g. Siebel, Remedy ARS…). • Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Fault Management systems (e.g. HP OpenView, Remedy ARS…).

Engineering Module

Key Features


• Show network complaints (e.g. dropped call, network busy, no signal, and weak signal).

• Show network coverage (e.g. 2G, 3G, EDGE…). • Show affected service/coverage areas (network outages).

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• Show different KPIs geographically represented on map. • Show drive test results geographically represented on map. • Show Transmission links. • Show Transmission link details; by clicking on a link, detailed data views are

available with all the collected data. • Follow-up on network complaints. • Escalate network complaints. • Escalate network complaints. • Generate reports. • Export reports to various formats (e.g. Business Objects, Microsoft Excel and


Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Engineering Module:

• Integration with CRM systems (e.g. Siebel, Remedy ARS…). • Integration with RF Planning tools (e.g. Planet, Atoll, Cellular Expert…). • Integration with Fault Management systems (e.g. HP OpenView, Remedy ARS…). • Integration with Measurement tools (e.g. TEMS…) • Integration with OSS systems. • Integration with Transmission tools (e.g. iQ-link…).

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6. Asset Management Suite

6-1 Asset Management Module Asset Management Module visualizes a geographic documentation of network element locations (e.g. MSC, BSC, and BTS) which is captured from the various underlying legacy systems of the operator; also, the Asset Management Module links the various elements (e.g. BTS/SITE) with the included equipments (e.g. Transceiver, Power Amplifier, Antenna…). All the included equipments have their manufacturer, vendor, and contractor data maintained.

Key Features



BTS/SITE). • Show different symbols for network elements. • Show network element details; by clicking on an element, detailed data views

are available with all the collected data. • Find specific network elements based on their attribute data; e.g.:

o What are the equipments installed in a certain date? o What are the equipments provided by a certain vendor?

• Find specific network elements based on their spatial data; e.g.: o Where are the equipments provided by a certain vendor?



Data Sources

Integrations are mandatory with data sources; and legacy systems if required. Here is a list of the possible integrations with the Asset Management Module:

• Integration with Inventory database. • Integration with OSS/OMC system. • Integration with Roll-out database.

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Esri ne a gsm geomanager solution (white paper)

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