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- PAST & FUTUREThe park is named for the Esprit De Corp., the iconic San Francisco cloth-ing label that inspired trendy sportswear fashion with its colorful and ca-sual style. In 1972, E sprit transformed the former schilling wine cellars warehouse on Minnesota street into their corporate headquarters. The brick building was constructed in 1906 and still stands near the park, repurposed as loft-style homes. In 1982, the company set aside this land as a private park, envisioning a forest surrounding a meadow. Nearly 35 years later, that is exactly what it has become.

A 1983 San Francisco Chronicle article described the park as “an instantly welcome oasis in a predominantly industrial area.” It was a place where corporate events were held, but it was also open for public recreation. For a while the park became a rotating sculpture garden, featuring large-scale works on loan from local galleries by such artists as Mark di Suvero, Henry Moore, William Turnbull, Charles Ginnever and George Rickey. And the only grass tennis court in the city bordered the park on the north, reserved for Esprit employees.

In 2001, as the company prepared to relocate out of San Francisco, Esprit donated the park to the Recreation and Parks Department. The company has moved on but the park remains a favorite neighborhood spot for dog walk-ing, exercising and enjoying a bit of green. ~ Laura Thompson, Hoodline

Babcock 1970s

DECADES OF ESPRIT PARK HISTORY

4 YEARS OF COMMUNITY ENGAGEMENT & PROJECT EVOLUTION

PERSPECTIVE RENDERINGS

127 units 45 units

595 units

395 units

470 units

141 units

1327 units

~2,100 units

1,800 units

116 units 59

71

2140

103

109

250 units

263 units

91 units326 units

299 units

~1,700 units

KING ST.

3RD ST.

4TH ST.

5TH ST.

6TH ST. 7TH ST.

TOWNSEND ST

.

BRANNAN ST.

BRYANT ST.

OWENS ST.

50 units

5 MinutE WALKinG DistAnCE10 MinutE WALKinG DistAnCE

15 MinutE WALKinG DistAnCE

RECEnt DEvELopMEnt

FutuRE DEvELopMEnt

ARK

AN

SAS

ST.

CO

NN

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UT S

T.

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16th

18TH

20TH

22ND

25TH

19TH

TEN

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SEE

ST.

PEN

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LVA

NIA

AV

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ESPRIT PARK - POPULATION GROWTH

OVER 4,000 UNITS ADDED WITHIN A 10 MINUTE WALK FROM ESPRIT PARK GROWTH OF DOGPATCH

30 C E N T R A L W A T E R F R O N T - D O G P A T C H P U B L I C R E A L M P L A N

27%

40%

38%

39%

MARRIED

+47% +3%

HOUSEHOLDS WITH CHILDREN

6%

14%

18%

19%

+116% +7%

COLLEGE EDUCATED

67%

80%

47%

48%

+19% +3%

NUMBER OF RESIDENTS

2005-2009

2010-2014

% Change

1,134

1,866

+42%

797,271

829,072

+4%

MEDIAN HOUSEHOLDINCOME

2005-2009

2010-2014

% Change

$119,459

$175,313

+47%

$70,040

$78,378

+10%

Dogpatch/Central Waterfront San Francisco

% Change% Change

2005-2009

2010-2014

2005-2009

2010-2014

% Change

2005-2009

2010-2014

% Change+21%(MALES)

+0%(MALES)

GENDER

2005-2009

2010-2014

48% MALE

52% FEMALE

51% MALE

49% FEMALE

58% MALE

42% FEMALE

51% MALE

49% FEMALE

2005-2009

2010-2014

RACE / ETHNICITY

% Change+675%(ASIAN)

+4%(ASIAN)

Dogpatch San Francisco

White

HispanicBlackOther

Asian

FIgURE 2-16. NEIGHBORHOOD DEMOGRAPHICS

NEIGHBORHOOD ASSETSWith the growing influx of residents into the neighborhood, many more family-friendly assets have emerged in the area, including parks, community gardens, public institutions, local schools, restaurants and retail shops. As shown in Figure 2-17 most of the Dogpatch assets are clustered around the central area.

DEMOGRAPHICS 3

Demographics in the Central Waterfront - Dogpatch have changed rapidly over the last decade, in many ways more dramatically than in the city as a whole. Between 2005 and 2014, the Dogpatch population has grown by 42%, far outpacing growth in San Francisco overall, according to the American Community

Survey. This influx of new residents has brought with it higher incomes and education, a change in racial and gender make-ups and a shift in household composition. This rapid tran-sition underscores the imperative to invest in infrastructure such as streets, sidewalks, parks and open spaces in the Central Waterfront.

3 The content on this page is derived from materials prepared by UC Berkeley students from Professor Macdonald's Spring 2016 CP 208 Plan Preparation Studio from the following American Community Survey Census Block Groups: 60750226001, 60750226002, 60750227021, 60750227022, 60750614002, 60759809001, and 60750607001.

DEMOGRAPHIC SHIFTS

SOURCE OF DATA: CENTRAL WATERFRONT PUBLIC REALM PLAN FINAL DRAFT AUGUST 2018

Building Permit Filed12%

Planning Application Approved4%

Building PermitApproved

5%

No ApplicationRequired

2%

Preliminary AssessmentFiled2%

Under Construction5%

Planning Application Filed5%

35 CURRENTDEVELOPMENT

PROJECTS

0

2,000

4,000

6,000

8,000

POPULATION**

UNITS*(Households)

202520202015201020052000

28 C E N T R A L W A T E R F R O N T - D O G P A T C H P U B L I C R E A L M P L A N

DEVELOPMENT PIPELINE Between 2015 and 2025, the number of housing units in Dogpatch could quadruple in the most aggressive scenario. As highlighted in Figure 2-15, almost every block in northern Dogpatch has projects in various stages of the entitlement or construction process. According to the most recent pipeline report*, about 3,000 housing units are expected to be built in the next 10-15 years, as shown in the chart to the right. Major development projects in the pipeline include Pier 70 (500-1500 units) and UCSF student housing (595). The Potrero Power Plant site began its planning process in 2017, although at the time of the plan preparation, the housing projection had not yet been determined.

FIgURE 2-13. CURRENT DEVELOPMENT PROJECTS*

FIgURE 2-14. POPULATION GROWTH PROJECTIONS

* Based on Q3 2016 development pipeline report (SF Planning). Does not yet include projects with no application on file at the time, such as the Potrero Power Plant site

** Includes developments by State Agencies such as University of San Francisco or developments on Port Property

*** 2000 - 2015 population data via US Census / ACS for census tract 226. 2020 - 2025 population projections extrapolated from Q3 2016 development pipeline report (SF Planning)Housing development on Tennessee at 23rd Street

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JACKson pLAYGRounD

Mission CREEK pARK p3

Mission CREEK pARK

Mission pARK sYstEM

Mission bAY LL& sb DiAMonD

EspRit pARK

unDER 20th DoG Run

WooDs YARD

iRish hiLL opEn spACE

potRERo hiLL REC CEntER

pRoGREss pARK

MinnEsotA GRovE

pRoGREss pARK DoG Run

tunnEL top pARK

DAGGEt pARK

MARiposA pARK

Mission bAY bAYFRont pARK

MARiposA bAY bAYFRont pARK

Mission bAY CoMMons pARK

Mission bAY KiDs pARK

ChinA bAsin pARK

CRAnE CovE pARK

piER 70 sLipWAYs pARK

piER 70 histoRiC CoRE pLAZA

5 MinutE WALKinG DistAnCE10 MinutE WALKinG DistAnCE

15 MinutE WALKinG DistAnCE

WARM WAtER CovE pARK

22nD st. shoRELinE ACCEss

WARM WAtER CovE EXpAnsion

Mission bAY DoG pARK

EXistinG pARK oR opEn spACE

FutuRE pARK oR opEn spACE

ESPRIT PARK - AREA RECREATION

ESPRIT PARK

MISSION BAY DOG PARK

PROGRESS PARK

MARIPOSA BAY FRONT PARK

MISSION BAY KIDS PARK

DAGGET PARK

WOODS YARD

MISSION CREEK PARK

MARIPOSA PARK

DIFFERENT PARKS DIFFERENT OPPORTUNITIES

ESPRIT PARK

1

2

3

- VISION STATEMENT & GOALSESPRIT COMMUNITY ADVISORY GROUP (ECAG)VISION STATEMENT:

ESTABLISHED GOALS:

RESILIENT AND MAINTAINABLE MATERIALS!

KEEP GREEN & NATURAL FEEL!

RETAIN WALKING PATHS!

PROVIDE ACTIVE RECREATION!

MANAGE WATER USE & DRAINAGE!

IMPROVE LIGHTING! MEET ADA STANDARDS!

HOW SHOULD DOG USE BE BALANCED WITH OTHER USERS?

CONCEPT DESIGN

REC & PARK COMMISSION APPROVAL

PARK OPENS TO THE PUBLIC!

BID & AWARD CONTRACTS CLOSE-OUT

CONSTRUCTION DOCUMENTS CONSTRUCTION

WHERE SHOULD PICNIC AND GATHERING AREAS BE LOCATED?

WHERE SHOULD THE EXERCISE AND CHILDRENS PLAYSCAPES BE LOCATED?

CENTRAL WATERFRONT PUBLIC REALM PLAN: THEMES

QUESTIONS FOR YOU...

Esprit Park is an urban oasis, connecting the neighborhood to nature within an urban environment. As Dogpatch transitions to a high density residential neighborhood, the park is experiencing an increased level of use by all — adults, children, and dogs.

The community and the Recreation and Park Department want to protect the future of this well-loved treasure. Together, we are committed to renovating the park in the spirit it was originally created — a multi-use meadow bordered by trees and shrubs. By focusing on the park’s overall health, resiliency, and robustness, the renovation will ensure Esprit Park weathers the increasing demands of the community.

Honor the original design concept established by the Esprit Corporation, while re-investing in facilities and amenities to make the park more resilient and serviceable to a growing neighborhood population.

Ensure sustainable long-term maintenance, by selecting resilient materials and improving drainage.

Refine circulation and access into and through the park.

Design and implement better amenities and infrastructure that serve priority needs at the site: passive observation of nature and picnicking; universal play (children’s playscape) and active fitness (parcourse, trail and jogging path); off-leash dog play area for a portion of the site; more ample seating, lighting, and wayfinding signage.

Clarify areas of the park for different user groups, including children, adult fitness community, off-leash dog walkers and others.

The main design principle is to retain the existing urban forest feel; thereby, cel-ebrating the original intent- of the urban oasis. Many existing programs will be intact but enhanced to some degree.

As the Dogpatch continues to grow and evolve, its existing open spaces will have to handle an increasingly large and diverse population. Here are three key questions we have for the community:

Should the park include on-leash dog space? Off-leash dog space? Space where no dogs are allowed? What combination and configuration of these options would best serve the community?

Where should adult exercise and children’s playscapes be located? Should they be together or separated?

Where should picnic and gathering areas be located? Should they be con-centrated or dispersed?

2020 2021 2022 2023 2024

QUESTIONS REMAINING:

THESE TREES ARE GREAT!

I LOVE USING THE TRAILS!

?

?

?? ?

?

?

GOOD DRAINAGE

MEANS GOOD PLAYING! THAT’S

A NICE LIGHT!

AND IT IMPROVES

SAFETY! ACCESS

FOR ALL!

BUILT TO LAST!

WE LOVE MOVING!

77% YES

18% NO

5% OTHER469 TOTAL

RESPONDENTSTO SURVEY

369 OUT OF 469 RESPONDENTSGO TO ESPRIT PARK

94107

94124

94114

9413194110

With Child(ren)30%

77%

94110

9411494131

94124

44 OtherZip Codes

12%

5%

3%2%1%

469 TOTALRESPONDENTS

TO SURVEY

94107

With Dog(s)37%

No Dog(s), Child(ren),nor Elderly

21%

With Elderly2%

With Dog(s)and Child(ren)

10%

0 20 40 60 80 100 120 140 160

Goes with Dog

Goes with Child

Walking/Jogging

Exercise

Lunch

Picnic

Did Not Specify

Esprit Park

RespondentsOf the total of 469 respondents, 77% responded that they use Esprit Park.

What do park users do THERE?Many responded that they walk and/or play with their dogs.

EXISTING USE PATTERNS SURVEY

Online Survey: From October 2016 to February 2017 On-site Surveys: From December 2016 to January 2017

Since the intent of the re-design isn’t merely to serve existing users, a survey was conducted to understand current trends and to better assess both existing and potential users’ needs. The results are summarized in the following section.

FIGURE A-85. ESPRIT PARK: SURVEY RESPONDENTS

FIGURE A-87. ESPRIT PARK: RESPONDENTS' HOUSEHOLD COMPOSITION

FIGURE A-88. ESPRIT PARK USERS’ HOME ZIP CODE

FIGURE A-89. ESPRIT PARK: ACTIVITIES

FIGURE A-86. ESPRIT PARK: RESPONDENTS BY HOME ZIP CODE

A.13C O M M U N I T Y E N G A G E M E N T S U M M A R I E S

77% YES

18% NO

5% OTHER469 TOTAL

RESPONDENTSTO SURVEY

369 OUT OF 469 RESPONDENTSGO TO ESPRIT PARK

94107

94124

94114

9413194110

With Child(ren)30%

77%

94110

9411494131

94124

44 OtherZip Codes

12%

5%

3%2%1%

469 TOTALRESPONDENTS

TO SURVEY

94107

With Dog(s)37%

No Dog(s), Child(ren),nor Elderly

21%

With Elderly2%

With Dog(s)and Child(ren)

10%

0 20 40 60 80 100 120 140 160

Goes with Dog

Goes with Child

Walking/Jogging

Exercise

Lunch

Picnic

Did Not Specify

Esprit Park

RespondentsOf the total of 469 respondents, 77% responded that they use Esprit Park.

What do park users do THERE?Many responded that they walk and/or play with their dogs.

EXISTING USE PATTERNS SURVEY

Online Survey: From October 2016 to February 2017 On-site Surveys: From December 2016 to January 2017

Since the intent of the re-design isn’t merely to serve existing users, a survey was conducted to understand current trends and to better assess both existing and potential users’ needs. The results are summarized in the following section.

FIGURE A-85. ESPRIT PARK: SURVEY RESPONDENTS

FIGURE A-87. ESPRIT PARK: RESPONDENTS' HOUSEHOLD COMPOSITION

FIGURE A-88. ESPRIT PARK USERS’ HOME ZIP CODE

FIGURE A-89. ESPRIT PARK: ACTIVITIES

FIGURE A-86. ESPRIT PARK: RESPONDENTS BY HOME ZIP CODE

A.13C O M M U N I T Y E N G A G E M E N T S U M M A R I E S

50050100150200

13 Better Signage and Legibility at Entry Points

20 Plaza Areas

70 Urban Trails for Strolling and Jogging

110 Additional Benches and Tables

110 Water Fountains

121 Dogwaste Facilities

137 Maintenance of Trees/Plantings

172 Grassy Areas for Picnicking and Sitting

172 Lighting

180 Children's Play Area

227 Designated off-leash Dog Play Area

1,332 Total Requests for:Goes to Esprit Doesn’t Go

469 TOTALRESPONDENTS

TO SURVEY

18%DOES NOTUSE PARK

Why?

0 10 20 30 40 50 60

Other

Noise

Complaint about Dogs

FIGURE A-90. ESPRIT PARK: WHAT RESPONDENTS (1,332 TOTAL)

What do respondents want for Esprit Park?Both park users and non-park users identified 3 things needed for Esprit Park. The top three most voted ones are: designated off-leash dog play area, children's play, lighting and grassy areas for picnicking and sitting.

FIGURE A-91. WHAT ABOUT ESPRIT PARK SHOULD BE RETAINED?

“Off leash dogs” “A fence is needed”“Public Health”“Poop”“Lack of Child Play Area”“Poorly Maintained Trees, Shrubs”“Needs more lighting. Dark in the evenings”

Why don't respondents go to Esprit Park?109 out of 469 respondents indicated they do not go to Esprit Park. The reasons why they do not use Esprit Park include off-leash dogs, a lack of playgrounds, a lack of lighting, and poor drainage.

FIGURE A-92. WHY DON’T YOU GO TO ESPRIT PARK?

A.14 D O G P A T C H - C E N T R A L W A T E R F R O N T P U B L I C R E A L M P L A N

50050100150200

13 Better Signage and Legibility at Entry Points

20 Plaza Areas

70 Urban Trails for Strolling and Jogging

110 Additional Benches and Tables

110 Water Fountains

121 Dogwaste Facilities

137 Maintenance of Trees/Plantings

172 Grassy Areas for Picnicking and Sitting

172 Lighting

180 Children's Play Area

227 Designated off-leash Dog Play Area

1,332 Total Requests for:Goes to Esprit Doesn’t Go

469 TOTALRESPONDENTS

TO SURVEY

18%DOES NOTUSE PARK

Why?

0 10 20 30 40 50 60

Other

Noise

Complaint about Dogs

FIGURE A-90. ESPRIT PARK: WHAT RESPONDENTS (1,332 TOTAL)

What do respondents want for Esprit Park?Both park users and non-park users identified 3 things needed for Esprit Park. The top three most voted ones are: designated off-leash dog play area, children's play, lighting and grassy areas for picnicking and sitting.

FIGURE A-91. WHAT ABOUT ESPRIT PARK SHOULD BE RETAINED?

“Off leash dogs” “A fence is needed”“Public Health”“Poop”“Lack of Child Play Area”“Poorly Maintained Trees, Shrubs”“Needs more lighting. Dark in the evenings”

Why don't respondents go to Esprit Park?109 out of 469 respondents indicated they do not go to Esprit Park. The reasons why they do not use Esprit Park include off-leash dogs, a lack of playgrounds, a lack of lighting, and poor drainage.

FIGURE A-92. WHY DON’T YOU GO TO ESPRIT PARK?

A.14 D O G P A T C H - C E N T R A L W A T E R F R O N T P U B L I C R E A L M P L A N

DAD! LOOK AT ME!

FAMILIARITY WITH INITIAL CONCEPTUALRENOVATION OF ESPRIT PARK?* 555 RESPONDENTS

FAMILIAR

SOMEWHATFAMILIAR

NOTFAMILIAR

Did You Participate In The Planning Department’s Public Realm PlanCommunity Process?

84.86% NO76%

70% 79%

15.14% YES

Honor the original design concept established by the Esprit Corporation - an urban oasis with a forest feel.

Include an off-leash dog play area in a portion of the site. Currently, Esprit Park does not have an off-leash dog play area, and dogs arerequired to be on-leash while in the park.

Design areas to accommodate various patrons, including children, adult fitness community, off-leash dog walkers and others.

0%

50%

100%

17.48%

17.48%

17.48%

ESPRIT PARK - TABLES & SEATING

TABLE AND SEATING LAYOUT OPTIONS

sEATING

PICNIC TABlE - INdIvIdUAl

PICNIC AREA - 2+

Z

X

Y

W

UNIfORM dIsTRIBUTION ExIsTING CONdITIONs

sTREET ENGAGEMENT GROUP sIdE | INdIvIdUAl sIdE

ESPRIT PARK - ACTIVITY NODES

ACTIVITY NODE LAYOUT OPTIONS

Z

X

V

Y

W

U

ExIsTING CONdITIONsACTIvITY NOdE

WORkOUT NOdE

COMBINEd NOdE

ESPRIT PARK - USE DIAGRAMS

ON-lEAsH

ON-lEAsH

ON-lEAsH

NO dOGs

NO dOGs

ON-lEAsH

ON-lEAsHNO dOGs

Z

X

V

Y

W

U

ExIsTING CONdITIONsBALANCING DOG USE IN THE PARK