was instantly captivated by the speaker. His advice could be utilized in all aspects of PR, from presenting in meetings to doing media training, and I found it to be very beneficial. After getting lunch in Reading Market, I attended the Keynote Presentation and was informed about the future of business and the power behind success-ful social media utilization. My last and final session was enti-

tremely relevant, as it is some-thing I would potentially like to pursue.

All in all, the entire confer-ence was a great experience. The speakers were knowledgea-ble, the sessions were informa-tive, and the insights into the industry were timeless. I left with a new sense of apprecia-tion for PR and the realization that I will be able to use all of the things I had learned from this weekend throughout my entire career. I highly suggest that if the opportunity to attend a national conference ever comes up again, to take it!

This past October, I was giv-en the opportunity to attend the PRSSA National Conference in Philadelphia along with three other members of our chapter. The experience was extraordi-nary and the lessons, skills, and insights I learned were timeless.

When we arrived at the ho-tel, I quickly hurried to our first session, one that focused on integrated marketing communi-cations and its importance in this day of technology. The pre-senter concluded that there were five steps to integrate social media: integration through research, crowdsourc-ing, branded content, consumer evangelism, and customer ser-vice. Following this, we attend-ed a session presented by AP-CO employees that depicted the

benefits of working at an agen-cy and how to prepare for life in the real world.

The final session of the day consisted of event planning and was presented by a man re-

sponsible for r e n o w n e d celebrations, i n c l u d i n g presidential victories and World Series c h a m p i o n -ships. At the conclusion of this session, the other m e m b e r s and I rushed over to the PRSA Net-working Hap-py Hour to meet and network with industry professionals. The first night then concluded with an amaz-ing dinner at the Melting Pot with Faculty Adviser, Jennie Donohue.

I awoke Sunday morning energetic and eager. My first session of the morn-

did not disappoint. The session was extremely informative and I really learned a lot about the fundamental aspects of the field. It was during this session that #PRSSANC began trending on Twitter and it truly was remarka-ble to be a part of it. Tweeting was not consid-ered rude, but rather en-couraged, and some of the speakers embraced it

questions during the session. The entre conference was truly an incredible display of the pow-er of social media.

Next, I attended a session

PRSSA National Conference combines timeless tips with modern trends

esPResso D E C E M B E R 9 , 2 0 1 3 V O L U M E 5 I S S U E 2

Your Shot of Industry Insight

By Marguerite Pinheiro

Page 2

News from North Road Communications and the director of chapter advancement

Page 4

Real world advice from Professionals

Page 6

Wrap-up of the Alumni Panel and their bios

Page 8

Page 10

News on Guy Fieri and the latest Gillette cam-paign

Page 12

A look into the Dead Fox and a peek at the new service soon to be available on planes

Marist chapter members enjoy the conference.

Inside this issue:

Workshops included beneficial tips from PR

P A G E 2 PRSSA cleans for a cause

This semes-ter, the Marist College Chapter of PRS-

SA participated in the Middle Main Community Cleanup through Hudson River Hous-ing (HRH).

Our contact at HRH, Madeline Crabtree, de-scribes their efforts:

munity cleanups, we seek to advocate for, support, and undertake efforts to improve conditions for residents in the Middle Main neighbor-hood, in order to create a

more attractive, safe, and inclusive community. Hud-son River Housing provides a continuum of services for the homeless to the homeown-

I went uptown with a few other PRSSA members to the old Poughkeepsie Under-wear Factory on White Cher-ry Street who knew! HRH is turning the building into 1/3 commercial and 2/3 resi-dential spaces. All volun-teers collected litter and divided recycling in the im-mediate area in order to better the full surroundings of the revitalized establish-ment. The factory has a long way to go, but assisting Mid-dle Main and HRH in this project was a heartening

experience. Our help was needed, and our contribu-tions were impactful.

For more information on the Middle Main/HRH revi-talization project, visit http://bit.ly/I7qPNM. Keep an eye out for information on a book drive and other PRSSA community service events in the near future!

By Jaclyn Hockenbury

North Road Communica-tions currently has four clients, including two new clients, which were acquired this se-mester. This semester there are 20 students in the firm, run by Mary Kate Mulhauser and Maria Gironas. The firm is cur-rently working on press releas-es, flyers, social media plans, branded YouTube channels, public relations plans, on-site event assistance, and more.

The firm is very excited about the opportunity to work with the BeaconArts Communi-ty Association. BeaconArts is a non-profit organization that includes artists, antique stores, galleries, restaurants, specialty shops and supporters of the arts. BeaconArts offers activi-ties and events to encourage the advancement of the arts and culture in and around the Beacon city region. Its mission is to promote Beacon as the heart of art and culture in the Hudson Valley.

The other new client ac-quired by the firm, Joint Jour-nalism and Communication History Conference, is a joint venture of two academic asso-ciations: The American Journal-ism Historians Association and the AEJMC History Division. Their main conference is held each year at New York Universi-ty and is attended by between 65 and 100 academics and students each year. The con-ference gives students and academics the opportunity to meet and network in a comfort-able and welcoming environ-ment.

For information on joining North Road Communications and working with these two new clients, please email northroadcomm@gmail.com.

By Ruthlee Bonventre

The New Clients of North Road

Communications

Email:

prssa.marist@gmail.com

Twitter:

@MaristPRSSA

Facebook:

www.facebook.com/maristcollegeprssa

Blog:

www.maristfoxesprssa.blogspot.com

Pinterest:

Marist PRSSA

Members collect trash.

P A G E 3

Another semester

hard to believe that I have only one left here at Marist and with PRS-SA. Looking back on the semester, I cannot be more proud of what

a chapter. Our member-ship totaled 112 stu-

ever had! As overwhelming as being chapter president can be, seeing how ex-cited and engaged our members are makes it all worthwhile. However,

stop here. Our e-board is already hard at work planning events for next semester, including the agency tour and the re-turn of guest speakers, such as PRSSA Profes-

sional Adviser, Michael

mester comes new op-portunities, and I cannot wait to see what the new year will bring our chap-ter. As we approach the

thankful for. That being said, here are the three

thankful for during the holidays: 1.) My family: They say home is where the heart is, and my heart is back home in Connecticut with my parents and younger brother. My family has been by my side through everything this year, good and bad, and I cannot wait to be home and spend the holidays with them. 2.) Friends: Whether

PRSSA members, or those who I spent an en-tire semester in Florence with, I cannot be more grateful. At the end of the day, we all really are one

big family, and they make Marist my home away from home. 3.) Opportunities: Being at Marist has pre-sented me so many op-portunities for success, PRSSA president being one of them. I know that what I have learned and experienced in my four years will take me anywhere I want to go (even though I never want to leave Pough-keepsie!) ing the halls and watch-ing Elf on repeat (that may just be me), take the time to think about

Enjoy this holiday sea-

see you in the new year! All my best, Erica Conover Class of 2014

Photo Courtesy of Brian Apfel, Marist Pinterest

A Letter from the Chapter President By Ashley Hellberg

O u r chapter has had a very busy semes-ter! On Wednesday, No v e mbe r

13th, we had an interviewing workshop run by two of our wonderful PR professors, LB Greenan and Arien Rozelle. We had a great turnout for this workshop with standing room only! Professor Greenan and Professor Rozelle gave our members great tips for interviews, including what kinds of questions to ask, how early to arrive, what to wear, and much more. The mem-bers who attended are now ready to conquer their next interview.

Our next event was our first ever virtual alumni panel on Wednesday, November 20th. We had three alumni on the panel: Maria Baez, Class of 2010;; Emily Moran, Class of 2012;; and Catharine Gatlin, Class of 2012. The panel was started by our President, Erica Conover by asking our alumni questions and then opening the floor to the questions of other members. Attendees learned a lot from the panel because they got to hear from those that were not only in-dustry professionals, but who had also studied PR at Marist as well. In addition, the alumni got to bounce their ideas off each other so the members could get more information. All in all, the alumni panel was a great success!

Our last event of the se-mester was our annual holi-day social. The event planning committee worked very hard in making sure the social was a success. The event was filled with decorations, food, games, gifts, and prizes for all who attended! It truly was a great way to end such an amazing semester.

V O L U M E 5 I S S U E 2

P A G E 4

PR interview pointers straight from the professionals. By Tatiana Miranda

"Asking questions shows that you are engaged in the inter-

view, that you aren't afraid, and it also shows that you've

done your homework."

Professor Arien Rozelle, Visiting Professional Lecturer

the qualifications and the experience, but if you meet all of the qualifications and experience, then many

want to work with this person for 8-so usually [for the employer] it comes down to, do you like the person? Letting your personality shine is very

Professor Jennie Donohue, Professional Lecturer &

Marist PRSSA Faculty Adviser

Professor LoriBeth Greenan,

Visiting Professional Lecturer

ployer like they are your friends because

Desmond Murray, Associate Director of Field Experience

with a firm hand-shake, but not a

Stephen Cole, Executive Director of Career Services

company interviewing us, but

Professor Jennie Donohue,

Professional Lecturer & Marist

PRSSA Faculty Adviser

P A G E 5 V O L U M E 5 I S S U E 1

On November 13, Public Rela-tions Professors Arien Rozelle and LoriBeth Greenan hosted an interview workshop for PRSSA. These two professors definitely knew how to keep the attention of the audience with their inter-esting and amusing tips on pre-paring for an interview. Rozelle and Greenan started out by writ-ing some key skills on the board that all students should consid-er, especially those applying for a Public Relations job. These key aspects included: personali-ty, vibe, social skills, authenticity, body language, appearance, and knowledge of a company.

In regards to personality, Rozelle and Greenan explained how Public Relations is all about communication with others, so you want to be friendly, lively, and fun. Most importantly, you must be genuine and authentic rather than trying to be some-body that you are not. Interviews can be extremely nerve racking, so you should try to prepare as much as possible. This will allow

you to walk into the interview with confidence.

Appearance and body lan-guage are two other very im-portant things to consider when interviewing. Try to wear some-thing that you feel comfortable in, but of course, something that is appropriate for the job you are interviewing for. Lastly, both Rozelle and Greenan stressed the importance of familiarity with the company. If you demonstrate to the interviewer that you have done your homework and know a lot of information about their company, you will definitely stand out.

Along with expanding upon these eight important interview categories, Rozelle and Greenan also talked about some ques-tions that interviewers might ask. They gave the students a list of general questions to be prepared for, including personal strengths and weaknesses, as well as

that might be asked. Professor Greenan also explained how she interviewed candidates for jobs, and the random and unexpected

questions she sometimes would ask.

Additionally, Rozelle and Greenan stressed how important the idea of networking is, espe-cially for a job in the PR industry. If you get your name out there and get to know a bunch of peo-ple in the field, your opportunity of getting a job will increase tre-mendously. Another important piece of advice these professors gave the students was to have a

behind could be a folder of your printed resume, cover letter, sample pieces of writing, blog posts, or anything else that might impress your potential employer. If you leave your inter-viewer with a unique way to re-member who you were, your chance of getting that job will increase tremendously.

Overall, Professor Rozelle and Greenan were the perfect duo and gave the PRSSA members excellent advice from their first-hand interview knowledge! The-se tips will definitely help all of us in obtaining future careers in PR.

Teachers share tips for impactful interviews By Jennifer St. Jeanos

Erica Conover Chapter President

@vivalaerica

McKensie Saldo Vice-President @McKensZs

Ashley Hellberg

Director of Chapter Programming

Marguerite Pinheiro

Director of Public Relations @marguerite_p

Mary Kate Mulhauser

Firm Director (Fall) @MaryK8te

Maria Gironas

Firm Director (Spring) @MariaGironas

Kate Hardcastle

Director of Finance @KHardcastle1

Jaclyn Hockenbury

Director of Chapter Advancement

@JCHBury

Amanda Orzo Director of

Member Services @orzopastaaa

Jennie Donohue Faculty Adviser

@JennieDonohue

The world of public relations is competitive, but there are always those who stand at the top. The PR News 2013 Digital PR Awards were recently awarded to some of the best in the industry in count-less categories and their cam-paigns deserve recognition.

Richard Licata of NBC Enter-tainment was the recipient of the Digital Communicator of the Year Award. Licata is not only the chief press officer for NBC, but also a liaison for their parent company, Comcast. His PR work has directly contributed to many of his pro-

Globe and Emmy Awards Shows.

The award for Best Twitter Campaign went to Weber Shandwick for Unilever N. America and their work with CLEAR Scalp

& Hair Beauty Therapy. The cam-paign involved an interactive ex-perience for followers featuring hair styling and product usage tutorials, while utilizing the hashtag #Unileverhair.

Three different awards were given for Firm of the Year, each in a different size category. The win-ners were Deveney Communica-tion, Finn Partners and GolinHar-

PetSmart aimed to raise aware-ness about pet adoption to put an end to animal euthanization.

tele includes: ExxonMobil, the National Park Service and Ameri-can Airlines. Recently, Finn Part-ners was presented with the MarCom Gold Award for Website Element/Blog and for Website/Medical for their work with Blue Cross Blue Shield of Michigan.

Interestingly enough, the Crisis Management Award went to Royal Caribbean Cruises Ltd. for their actions after a fire on the Gran-deur of the Seas. The company gave all passengers a full refund in addition to a gift certificate for a future cruise. All passengers and crew workers were evacuated safely and the Royal Caribbean arranged for flights to be made to get every passenger home safely. Most importantly, the cruise line publicly apologized on its website and thanked its customers for being patient and understanding. This award will hopefully boost the morale of everyone at Royal Carib-bean.

Ultimately, it is undeniable that these award recipients are all worthy companies and their cam-paigns should be looked to for future PR inspiration and insight.

Digital PR Awards showcase industry stars By Cassie Yettru

P A G E 6

Not even technical diffi-culties could stop the Marist

panel! After relocating rooms due to a Skype error, chapter members were treat-ed to first-hand advice from three alumni with a broad range of experiences includ-ing agency work, local intern-ships, and in-house jobs. President Erica Conover led the event by asking the pan-el members questions be-fore opening the floor to other inquiries from at-tendees.

Maria Baez, class of 2010, is currently located in Boston and is working for Ebben Zall Group, a small communications agency. Her main points stressed the importance of finding a com-patible company culture, staying informed on client news, and preparing for the unexpected. Baez describes

small, close-knit environ-ment that requires the staff

to rely heavily on each other. She explained that her daily routine includes reading both local and national pa-pers in addition to scanning Facebook and Twitter for news of her clients. Baez needs this chunk of time in the morning to stay up-to-date on the news for her job as a PR Account Executive. Her last piece of knowledge that she shared was that

ability to switch tasks fre-quently and apply knowledge to new situations is vital in the Public Relations industry.

Marist Class of 2012 graduate Emily Moran brought experience from both an agency and in-house work to the panel. Moran was extremely helpful in comparing the two different environments and how she benefitted from each one. Her work at Quinn and Co. Public Relations taught her the importance of prioritizing tasks at a firm. She shared that her new job at Canon

U.S.A. has caused her to learn to adapt her communi-cation style. Attendees were able to see a real-life exam-ple of PRSSA assisting in the job hunt when Moran shared that she obtained an intern-ship from an agency tour with the chapter while at Marist. Moran was able to share several noteworthy

tendees, including that cre-ating business cards with

sure way to make you stand out amongst other job appli-cants.

As a fellow graduate of the Class of 2012, Catharine Gatlin has already found time to turn an internship into a part-time job and move on to a full-time, in-house job. While she was a student at Marist, Gatlin interned with the Walkway Over the Hudson and after graduation she was able to gain even more experience as a marketing and commu-nications consultant for them. Now Gatlin works for

Serve U Brands and helps to scope out new locations for future Insomnia Cookies stores. Similar to Baez, Gat-lin described the working environment at her company as fun and young, with com-pany activities playing a role in keeping the group close.

includes making sure that your potential employers know that you care, knowing the company you are hoping to work for and keeping up on the news. Gatlin provided

great example of how to turn an internship into an even more beneficial opportunity.

Panelists, Baez, Moran and Gatlin all spoke of nu-merous tips, tricks and tech-

PR students can benefit from when entering the real world. These PRSSA alumni are clearly illustrating the success that is possible for

bers and as an undergradu-ate, it was very reassuring to see.

By Elizabeth Peper

PRSSA alumni give tips and tricks to success

Emily Moran: PR Associate Specialist

Canon U.S.A.

Decided to leave agency life and try in-house corporate PR where she has been now for over seven months.

Works closely on driving aware-

initiatives, along with supporting product launches, events and trade shows.

Catharine Gatlin, Assistant Marketing Manager

Serve U Brands/Insomnia Cookies

Working with a Poughkeepsie non-profit gave her responsibilities including event management and digital content development.

Manages the social media presence, executes store openings, and works closely with local organizations to identify marketing opportunities for each store.

Maria Baez: Account Executive, PR

Ebben Zall Group

Works with clients to execute en-gaging campaigns that incorporate elements from traditional and so-cial, and new media tactics.

Was a member of the Marist Wom-

ability to thrive in fast paced envi-ronments, deliver quality content with pressing deadlines, and effec-tively multitask, to athletics.

Follow her on Twitter @_maria_baez

serve its customers food that is uniquely tasty and fast in comparison to its competi-

tors. However, after the docu-mentary, Supersize Me, was released in 2004, McDon-

unhealthy menu selections

obesity epidemic. In re-sponse to this negative pub-

ed a campaign promoting the new healthy additions to their menu.

forced their healthy menu campaign through a partner-ship with Alliance for a Healthier Generation, a na-tionally recognized corpora-

tion, as announced by Clin-tonFoundation.org in Sep-

their Happy Meals and side dish options by providing healthier options such as fruits and milk. They also changed their advertisement campaign that is geared to-wards their younger market segment by highlighting the healthier portion of the Hap-py Meal. The PR tactics that

allowed the public to view them as one of the few fast food corporations that care about the health of the cus-

tomers that they are commit-ted to serve.

Huffington Post reported on the termination of their long term partnership with Heinz ketchup. Due to new man-

that it is time to end their relationship with Heinz, as

the CEO of Burger King. We can only wait and see what kind of consumer response these changes will bring

By Edith Morris

Source: Mooste

P A G E 7 V O L U M E 5 I S S U E 2

For the first time in 12 years, New York City has a new mayor. Bill de Blasio, a Demo-cratic Public Advocate, won by a landslide over former Metro-politan Transportation Authori-ty Chairman, Republican Joe Lhota. De Blasio is the first Democrat elected since 1989.

Before de Blasio and Lhota were officially named the can-didates for their respective parties, the now-notorious former Representative, Antho-ny Weiner bad been the favor-ite. His support came as a shock following the infamous sexting scandal of 2011, sug-gesting that constituents were willing to overlook his past mistakes in favor of his poli-tics. Any advances were coun-teracted when news leaked in July 2013 of another scandal over a year after he had left Congress.

City Council Speaker Chris-tine Quinn hoped to make

history as the first female and openly gay mayor of New York City. Her inspirational cam-paign brought her to third place in the Democratic prima-ries, a standing that she could have improved if she had been more in touch with the general public.

"Make no mistake: the peo-ple of this city have chosen a progressive path, and tonight we set forth on it, together, as one city," de Blasio said follow-ing his victory. His campaign focused on raising taxes for the rich to fund a prekinder-garten program and end the

stop and frisk were criticized -

second advertisement show-ing dark images to embody de

However, a majority of de

his biracial family. His 16 year-

old son, Dante de Blasio, was featured in a video explaining

His age and friendly demean-or, captured audiences every-where. Dante was named to

following the ad.

Bill de Blasio also spoke about his Italian background, delivered part of a speech in Spanish, and even spoke of his love for the Boston Red

tactic was to stand out against the competition. His ethnic

differences united the people of New York City who repre-sent all races, religions and economic backgrounds. It was a strong strategy for PR pur-poses, but was criticized by some for its reliance on per-sonal attributes, rather than political strategies.

Nonetheless, de Blasio won every borough and demo-graphic to beat Lhota 73 to 24 percent. These results spark an exciting time for politics in New York City and de Blasio will officially take office on January 1st, 2014.

By Monica Couvillion

Source: BrooklynLens

P A G E 8

PR CRISIS HOTLINE

Do you hear that? It is the sound of thighs chaf-ing in Lu-l u l e m o n yoga pants that have been ring-ing in the

-founder, Chip Wilson, since his debacle in early November. In a completely in-sensitive comment during an inter-view with Bloomberg TV, Wilson made it very clear that his pants are strictly for women with a BMI of 0.0

really about the rubbing through the

son gave in regards to the recall of Lululemon yoga pants earlier this year that came as a result of custom-ers reporting that the fabric was too sheer.

After quickly seeing the effects of his remarks, the former CEO and his PR team attempted doing damage control by creating an apology video.

YouTube video, Wilson never actually apologizes to the customers and women that he offended, but does however make a point to apologize to his staff. Ultimately, this PR crisis was not handled efficiently and only time will tell if consumers accept his apology or if they decide to purchase their yoga pants elsewhere.

By Rebecca Ferrick

L O O S E L I P S

By Micaela Sanger The chairman of Barilla, Guido Barilla, announced on Radio24 in September that his compa-ny would never feature gay families in advertisements for his products because he likes the

-

he does not agree with gay adoption. He also mentioned that in relation to his company, he plans to create an advisory board to brand the company more diverse and run a more inclusive TV ad campaign.

pears that it took the shock of boycotts to shift away from the rosy depictions of traditional Italian family life that had previously been at the heart of Barilla.

The leading pasta giant for more than 130 years, which made almost four billion euros in sales last year, declined to say if the boy-cott had hurt sales. Still, privately-owned Barilla cannot afford to offend consumers in the United States, its second-biggest pasta market.

B A R I L L A B U I L D S A B O A R D

By Amanda Fiore

Home Depot spent two days trying to recover from a

ter account on November 7. The message was a part of an ESPN college promotion, which captured an image of two African American men and a person in a gorilla suit

Home Depot received an enormous amount of back-lash from angry tweeters who declared that the ad was racist and unacceptable. As a result, the company took immediate action by deleting the tweet and issuing a public apology. They informed customers that the mar-keting agency and individual who posted the tweet were fired. Furthermore, they pledged to review their social media procedures to ensure that this does not happen again. Home Depot also took the time to individually re-spond to the criticisms from angry tweeters. Less than twenty-four hours after the tweet,

H O M E D E P OT T W E E T S T R O U B L E

Source: Pursuethepassion

Source: Creative Tools

Source: Urban Mixer

P A G E 9 V O L U M E 5 I S S U E 2

By Katherine Burek Under Armour likely had good intentions when designing the flag-themed uni-

forms, after all, were meant to honor veterans and raise money for the Wounded Warrior Project. The backlash and animosity that followed suit, however, was be-yond anything both Under Armour and Northwestern could have ever imagined.

No animosity was met with the creation of helmets resembling the American flag and shoulder pads draped in stars and stripes. What critics did have a prob-lem with, however, was the fact that the helmet, gloves, jersey, and cleat designs appeared to be splattered and streaked with blood. While some question what all the fuss is about, others are offended that the American flag is portrayed in a way that its integrity is violated.

Under Armour and the Northwestern University received an enormous amount of negative publicity. As a result of this,

period of time. We apologize that the design element could be misinterpreted." Under Armour echoed their sentiments and claimed that they value their five-year partnership with the Wounded Warrior Project and only wished to show their "deepest gratitude" for the bravery of men and women who serve our country.

By Kristen Roubal To say that Blackberry has been struggling would be an enormous understatement. In the age of the iPhone, the Android Platform and the Samsung Galaxy, the company

has attempted to stay relevant by releasing their new touchscreen phone, the Blackberry Z10. Accord-ing to Forbes, Blackberry has seen an 8.5% increase in sales since the release of this new phone. How-ever, these sales have only amounted to $3.07 billion in reve-nue, causing Blackberry to fall short of their $3.37 billion goal and their stock to drop 28%. In order to revamp the compa-

-to-date, Blackberry has released its new BBM app for the iPhone and An-droid devices. This was actually met with great success, topping over ten million downloads on the first day of its release. It rose to

the number one spot in the Apple App store in more than seventy-five countries and found success in the Google Play store as well. Blackberry has also found some success with the an-nouncement of the release of the Blackberry Q10, a smartphone with a keyboard much like the original Black-berry. The company seems to be making a rebound with these new releases, but only time will tell if they are good enough to completely turn the company around.

B L A C K B E R RY B L U N D E R S By Amanda Fox According to International Business Times, FoxNews.com was reportedly hacked on November 5,

with numerous bizarre headlines seemingly mocking

new software system, and a story about how Zombie

headline of the site was programmed to say,

There has been speculation that the cyber-attack

This accusation comes as a result of the error occur-ring on November 5, which is also known as Guy Fawkes Day. Coincidentally, November 5, 2013, also

ruption in 450 cities worldwide. Mashable also pointed out another interesting parallel and that was that the date on the homepage was changed to May 16, 2013, the date the LulzSec hackers, a branch of Anonymous, were sentenced to jail in London for their cyber-attacks on Kony and other well-known targets. a potential public relations crisis by responding quickly to the incident, stating that the glitch was nothing but a mistake during a routine website maintenance, and the site was quickly restored. Still, the odd headlines have left some people skeptical and it will be interest-ing to see if something of this nature becomes a com-mon occurrence for the network.

F OX N E W S FA I L

Source: UniformCritics

Source: Audaz_67

P A G E 1 0

Best known for his bleached hair, red Camaro, and quirky commentary of the food served at some of Ameri-

Fieri has recently been receiv-ing negative media attention regarding his personal life. Along with being a well-known Food Network star, Fieri is a successful restaura-teur who co-owns twelve res-taurants around the coun-try. In November 2012, he received a horrific review in The New York Times about his latest and most extravagant

American Kitchen and Bar in Times Square. The review not only criticized the food and

and had the chance to tarnish his reputation.

In response, Fieri gave an interview on the Today Show,

along with issuing a public statement. In both, he implied that the reviewer had a

even stepping foot in his res-taurant and almost bypassed addressing the alarming is-sues of the quality of his food. As his restaurant had only been open a little over two months when the review was published, Fieri simply acknowledged that things

would not be perfect all the time. Later reports stated that Fieri eliminated a handful of the ridiculed dishes from the menu.

In recent weeks, Fieri was witnessed getting into a heat-ed altercation with his hair-dresser outside of the San Francisco International Airport. The argument was caught on video by TMZ and blasted all over the Internet and enter-tainment circuit. In the days following, a source informed

bunch of guys fooling around and things got a little rowdy. Guys are guys and everybody's fine. They will continue to work

his team have been quick to publicly respond on his recent personal issues, their vague responses may not be the best

A fellow Food Network star

Source: Automotive Rhythms

Paula Deen may be able to sympathize with Fieri. Many are familiar with her public relations disaster that oc-curred earlier this year after a law suit by a former employee surfaced accusing her of racial harassment. After this inci-dent, Deen was immediately dropped by the Food Network, which resulted in them releas-ing a statement that they do

crimination and are a strong proponent of diversity and inclusion." This followed with a tearful apology on national television that made viewers question her sanity rather than sympathize with her.

These examples clearly illustrate that celebrity chefs need be aware of their public perception, not only for them-selves, but for the brands they have so tirelessly created.

By Harley Chase

Fieri and Deen serve up PR problems for Food Network

Gillette, a Boston based shaving product company,

-early November. Two players from the Red Sox, David Ortiz and Shane Victorino, shaved their beards to support victims and families affected by the Boston Marathon bombing incident. According to ABC News and Business Insider, Gillette donated $100,000 to the One Fund, a fundraising effort set up to support this cause.

Six months after the Bos-ton tragedy, Gillette took the opportunity to enhance its reputation after the Red Sox

won the World Series. For the Red Sox, facial hair is a sym-bol of team unity. As the play-

extreme during the recent playoffs, announcers and re-porters commented on them more and more. For Gillette, the timing was perfect. The Shave-off was announced right before the infamous

Gillette revealed its human-itarian side while showing that it is committed to helping those in the community. In addition, Ortiz and Victorino participated in this event to add a human-interest compo-

nent to the story. This was a good opportunity for Gillette to take advantage of because it greatly enhanced its public

image within the community. Hopefully this will inspire more people to donate to the One Fund.

Source: Keith Allison

By Allie Zoll

Gillette partners with Boston Red Sox for new campaign

P A G E 1 1 V O L U M E 5 I S S U E 2

In this digital age, beauty lovers are constantly looking online for the newest makeup techniques and fashion trends. YouTube in particular, has blown up the past few years with so-called

population on YouTube has increased in such great amounts that a new category for users to browse titled

ated.

Beauty gurus are every-day people educating their viewers on fashion and makeup tips through person-al tutorial videos. These

have millions of subscribers. The frenzy of growth in this YouTube community can be attributed to makeup users looking for relatable people to teach them everyday tips. After all, a personal aspect is added with the use of video.

In addition to great busi-ness ventures sprouting from YouTube fame, many

by companies. Often, these bloggers receive boxes of

free products, some that have not even been released to stores yet, to use in their videos. This is a great PR tactic for companies be-cause they are aware that more customers than ever are looking to these beauty gurus to tell them their hon-est opinions of new prod-ucts.

Beauty companies reach out to vloggers to give hon-est reviews, but they also contact them to represent their company. User mac-barbie07, Bethany Mota, recently partnered with Aero-postale and now has her own clothing line that will be released in mid-December. Aeropostale has been strug-gling lately with their sales and this promotion was an innovative way to bring more publicity to the company. They created a media cam-paign through Twitter and Facebook with the hashtag

people that hashtag this phrase, the more looks from

creative PR strategy to up their sales in addition to taking advantage of their

use of

Bethany of MacBarbie07:

She vlogs about everything

from makeup to DIY decora-

tions and has almost four mil-

lion subscribers!

Cassandra of DiamondHeels14:

She began her blog as a result

of being bullied and wanted to -esteem by giving

them free beauty advice.

social networking. Bethany Mota is only 18 years old, which shows that many of these gurus are not yet es-tablished professionals. Es-sentially, they are being transformed into business-women and Internet person-alities overnight because of their growing popularity.

Beauty videos are essen-tial for makeup enthusiasts of all ages who are looking for a quick and easy makeup tutorial. It is more exciting for the viewers, and the vloggers them-selves, when a personal connection is made. Whether it is through the comment section or fan mail, a sense of community is created. The vlogging medium is a creative busi-ness and PR tool for com-panies to promote their services on the Internet. It is also beneficial for the beauty gurus themselves, because they can create their own businesses and essentially make a profit from their passion and fan loyalty.

Grace of DailyGrace:

Along with a witty sense of hu-

latest products.

Liz of IHeartMakeup92: Provides detailed tutorials

and lists every single product that she uses!

By Alexa Hallas

Beauty vlogging creates fashion frenzy

The Best Beauty Vlogs to Follow on

Youtube

P A G E 1 2

The Dead Fox revitalizes student news

Have you ever had a thought about the Marist community that you could not exactly put into words? Check out the Dead Fox. The Dead Fox is a satirical online news source created by two Marist students who have chosen to remain anonymous. Topics cov-ered range from politics to sports, but each article has one thing in common: the sardonic undertone. In es-sence, the Dead Fox enter-tains by taking daily events at Marist College and tell-ing them from the perspec-

The Dead Fox has been active since October 11, 2013 and currently has 224 Facebook likes. One of the reasons the Dead Fox has spiked in popularity is because vastly differs from its competitors: the Circle and the Generator. The Dead Fox writers are real-ists. There is no holding back. Since the other publi-cations are affiliated with Marist, there are certain rules they must abide by. The Dead Fox on the other hand, has no limitations and is able to discuss what-ever they please. This caus-es many readers to re-

spond positively to the boldness and truth. In each article, the Dead Fox says what we, the Marist Community have all been thinking, but either do not have the place to say or do not have the guts to say. One of the main reasons the Marist community has responded positively to the publication is because it gives students a voice. The greatest part about the Dead Fox is that its authors observe the be-havior of Marist students and are able to build a publication that revolves

By Jessica Kovac around the wants, needs and opinions of the stu-dent body. While the Dead Fox may initially be looked at as a satirical, joke publica-tion, it is much more than that. The Dead Fox gives the student body an out-let. Students are able to mock, praise and insult their campus with no re-percussions. The Dead Fox freely expresses views on the Marist campus that are not always known and is on its way to becoming known campus-wide.

Publication compiled and published by Elizabeth Peper & Marguerite Pinheiro

The use of cell phones and other electronic devices on airplanes has been prohibited for years. In the United States, the Federal Aviation Administration (FAA) restricts individual wireless electronic device usage during flight be-

tions Commission (FCC), on the other hand, restricts the usage of mobile phones during flight in an effort to prevent interference or disruption with cell towers on the ground.

-flight

service will allow passengers the ability to receive and make phone calls, as well as send and receive text messages.

The announcement of the release of this new service comes days after the FAA decided to lift the ban on the usage of personal electronics during flight. FAA Admin-istrator Michael Huerta announced that the FAA came to the conclusion that airlines can safely allow the use of portable electronic devices during flight. Airlines are cur-rently being provided with implementation guidance to safely enforce this new infor-mation. One of the regulations regarding the usage of portable electronic devices is that they should be in airplane mode. This new decision made by the FAA is meant to

increasing desire and need to use electronic devices during their entire flight.

It is believed that consumers will welcome this new decision happily due to the fact that the use of personal electronic devices has been consistently increasing over the past decade. Texting and calling during flight is important not only for social as-pects, but for work and school aspects as well. After all, even when thousands of feet in the air, it seems that people simply cannot stay off their phones!

C E L L P H O N E S S P R O U T T H E I R W I N G S By Ariana Held

Source: Hill Special