Espn keynote-hong-sample
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Transcript of Espn keynote-hong-sample
SPORTS IN OUR COUNTRY TYPICALLY = MALE
IN THE BEGINNING
IN THE BEGINNING
WHERE WILL FUTURE GROWTHCOME FROM?
WOMEN
IN THE BEGINNING
SINCE 1972, EVERY GIRL AND WOMAN IN THIS COUNTRY HAS EQUAL RIGHT TO PARTICIPATE IN ATHLETICS THROUGH PROGRAMS RECEIVING FEDERAL FUNDING.
IN THE BEGINNING
THERE’S BEEN A 928% INCREASE IN GIRLS PLAYING AT THE HIGH SCHOOL LEVEL
500% INCREASE IN WOMEN PLAYING AT THE COLLEGE LEVEL
IN THE BEGINNING
ONCE ANATHLETE, ALWAYS AN ATHLETE. ONCE AN ATHLETE, ALWAYS A FAN.
IN THE BEGINNING
THE FIRST GENERATION OF WOMEN WHO HAVE BENEFITED FROM TITLE IX ARE NOWDECISION-MAKERS AND INFLUENCERS
FINDING OUR MUSE
GIRLS 14-18: WHO IS SHE?LOVES SPORTS
LOVES COMPETING
WORKS JUST AS HARD AS BOYS
CARES JUST AS MUCH
FINDING OUR MUSE
GIRLS 14-18: WHO IS SHE?BEING A GIRL
BEING AN ATHLETE
BEING A HIGH SCHOOL STUDENT
WOMEN 18-49: WH0 IS SHE?
FINDING OUR MUSE
SPORTS IS A BIG PART OF HER LIFE
HAD THE OPPORTUNITY TO BE AN ATHLETE WHILE GROWING UP
EQUAL PARTS FAN AND ATHLETE
FINDING OUR MUSE
WOMEN 18-49: WHAT DOES SHE WANT?
FEMALE ATHLETES BEING CELEBRATED AND RESPECTED
QUALITY INSIGHTS INTO HOW TO STAY ACTIVE
SHE WANTS TO BE IN THE KNOW
FOUNDATION
FOUNDATION
“IT WILL BE DUMBED DOWN.”“ESPN LITE” “ESPN PINK”
“A PINK GHETTO”
“Life is like riding a bicycle. To keep your balance, you must keep moving.” –ALBERT EINSTEIN
MUST BE NIMBLE
MUST BE NIMBLE
The Women’s World Cup
BEHIND THE SCENES ACCESS WITH TEAM USA
TEAM CAPTAIN BLOGGERS
EXCLUSIVE MIA HAMM COMMENTARY
TV INTEGRATION
CORRESPONDENTS ON THE GROUND
SYDNEY FROM SEATTLE
MUST BE NIMBLE
Times Square viewing parties
MUST BE NIMBLEOur site traffic and brand continue to grow across ESPN
Women’s basketball rebranded espnW
MUST BE NIMBLE
FOCUS ON YOUR MISSION
MUST BE RESOLUTE AND HAVE ABSOLUTE CONVICTION
WOMEN ARE NOT A NICHE
HUGELY INFLUENTIAL
WOMEN LOVE SPORTS MORE THAN EVER
THE OLYMPICS
SUMMER OLYMPICS
12 ATHLETE BLOGGERS
JULIE FOUDY IN LONDON
VIDEO PROJECTS WITH NIKE AND GATORADE
OAKLEY SAFEHOUSE
TITLE IX
OUR PREMISE IS UNDENIABLE
MOVING FORWARD
WOMEN ARE POWERFUL
SPORTS IS A PASSION POINT
espnW IS HERE TO SERVE HER LIKE NEVER BEFORE