ESPN Audio 2016 Upfront

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The #1 Brand in Sports

Transcript of ESPN Audio 2016 Upfront

Page 1: ESPN Audio 2016 Upfront

The #1 Brand in Sports

Page 2: ESPN Audio 2016 Upfront

Providing compelling 24/7 talk and live sport content through multiple platforms that resonates with listeners, and provides

unparalleled access to personalities.

Page 3: ESPN Audio 2016 Upfront

Largest Sports Radio Network> 9,000+ hours of live talk & event content annually> 300+ yearly live sport broadcasts> 20MM fans consume ESPN Radio content every

week via 500 stations nationwide

Source:NielsenAudioNationwideP12+,Fall2015

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Big Name Lineup

Source:2015LiebermanResearchWorldwide

24/7 talk includes well known talent like:> Mike & Mike> Dan Le Batard> Ryen Russillo & Danny Kanell

Fans continue to connect with radio personalities in a unique and engaging way> Studies have shown that on-air talent advertisements drive both

stronger positive opinions of radio clips and radio hosts> Radio hosts are more influential than generic voiceovers in

getting listeners to take action

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Big Games All Year Long

Source:2013LiebermanResearchWorldwide;MLBPostSeason

ESPN Audio continues to be the leader in live sport coverage in the audio space, with exclusive rights deals and championship games throughout the year:> College Football Playoff > National Championship Game> NBA Finals> MLB World Series

Live Sports on the radio is the “Best Available Screen” when TV isn’t an option> Listen on the Radio: %

> Euro 2016> The Open Championship> World Cup of Hockey

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Audience Beyond Terrestrial

Digital listening has had double digit growth over the past two years> Streaming listening minutes (2015)

> +%, driven by mobile listening +% (‘13 vs. ‘15)

> On-demand audio downloads (2015)

> +% over 2014

Additional listening platforms: